Awais Zubair

Homework 4
TescoUse of colours- The use of colours on the Tesco website is kept simple
and is majority in blue coloured text. This is because Tesco like to keep
their website simple and easy to understand and not too complex for
anyone. The impact of the repetitively blue it makes it recognisable for the
person viewing so theyd know its the Tesco website just because of its
simplicity.
Fonts and graphics; Serif or San serif- The fonts used in Tesco are
serif. This is used because it is clear to read and the impact of this would
be its easy to read and understand therefore almost everyone viewing
would be able to view it. The graphics used on the Tesco website are
multiple images used of the different products. This is to make the website
appear interesting and it creates a more tempting impact for the people to
feel interested in buying
something.
Advantages and disadvantages of using multi-media- Tescos
advantage of multi-media is that it makes it easier for viewers to
understand whats going on in the image and it is a nice way of viewing
the website with images which would be related what the product is. The
disadvantage of multi-media is that the multi-media would load up slowly
if the internet connection is slow and it would ruin the customer
experience e.g. looking at images of products on the website.
Page transitions- Tesco website page transition is instant and it changes
on the click. It rarely buffers, but if slow internet connection is used it
would buffer and take a little while longer to load up.
Unified style/consistency- The Tesco website consistency is that it is
there to drive sales in as many ways as possible and given directly to the
customer. It is done mainly aimed for the adult target audience; therefore
a lot of its advertising is done appealing to them in. Alot of the website is
done to attract adults to purchase household goods and the website is
consistent in trying to get this unified style across.
Use of white space- Tesco website has alot of white space on both sides
of the website. They couldve perhaps stretched the website information a
little more onto the sides to reduce the white space as the white space
makes the website look slightly small and the information looks a little
squashed.
Appeal to target group- The visual features appeal to the target
audience on the Tesco website because alot of the features of their text,

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images and way of advertisement in done in a way which would really

interest parents of children who would be alot of the target group as most
the products are household and children goods. Therefore the use of
having alot of images of fruits and vegetables makes the target group
want to buy the items therefore it appeals to their target group in
particular.
Consistency with the organisations brand image- Tescos
organisations brand image is consistent and anyone viewing it would
know its Tescos just because of how popular Tescos store is and its
unique logo. The Tesco writing in red with blue underlining lines
underneath represents Tesco and it has also been the constant image to
represent the organisation and whoever looks at it would immediately
recognise its Tesco.

UKIPUse of colours- UKIPs website use of colours is that they like to keep it
purple colour based. The website dont use a variety and this is because
theyd like to keep the website easy to view and not too colourful as the
target audience would be mainly middle class adults.
Fonts and graphics Serif or San serif- Fonts used on the UKIP website
are serif because this would be clear and easy to read and because of it
being a political website and mainly aimed for well educated people and
would impact them because it would need to be easy to understand and
adapt. The graphics used on the UKIP website are pictures of party leaders
and videos of all related to election and meetings. The impact of this
shows its not an entertaining or shopping website, rather its to show that
its primarily based to provide information on UKIP and to make people
aware of what UKIP is and who its run by.
Advantages and disadvantages of using multi-media- An advantage
of the multi-media used on the UKIP website is that it provides information
in a slightly different way other than just text. This can be through images
or videos which are all related to what UKIP are doing. A disadvantage of
the multi-media used on the UKIP website are that if youre using slow
internet connection then youre likely to suffer through the slow video
speed as it would be buffering frequently and please wait...loading page
may continually popping up which would ruin the video experience and
could lose members interest in exiting the website as the multi-media
may be really slow and would require a better internet connection.

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Page transitions- UKIP website page transition is direct and it changes

on the click. There are no fancy transitions used and its simple and gets
the job done straight away. It also would depend on the internet
connection used if the page transition were to buffer or be slow than
normal.
Unified style/consistency- UKIP is consistent in trying to get the
websites professionalism across and the websites unified style is to keep
the site political based and in a much specialised way. Its target audience
would be well educated people, hence why the website throughout is
created in a way to suit these type of people.
Use of white space- UKIP website has alot of white space on the
website. However due to it being a political site it is fine for them to have
that space there as it suits the website design. There wouldnt really need
to be anything else there as they dont really need a background or
images to reduce the white space.
Appeal to target group- The visual features in UKIP website appeal to
the target audience due to its professionalism. The website is mainly text
based and has very images as it is made mainly to provide information,
and as the target group would be educated people interested in politics it
would fit in with the target group well.
Consistency with the organisations brand image- UKIPs brand
image is purple and yellow and it has always been like this. This makes
the UKIP brand imago consistent and makes it recognisable for the people
looking at it and they would be familiar with the unique brand logo just
because of how its been consistently used to represent the organisation.

Islamic Relief
Use of colours- The use of colours for Islamic Relief is blue majority text
but theres plenty of images with a variety of different places and colours.
The use of this is because Islamic Relief would want to make their website

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appealing for the target market therefore the use of a variety of colours on
the text and images to make it attractive.
Fonts and graphics Serif or San serif- The font on the Islamic Relief
website is serif. This is used because of its simplicity and how its simple
to understand and not very fancy or difficult to read. The impact of this
simplicity is it makes viewers of the website read through the website
without difficulty and its more of a website to create emotion, therefore
fancy text wouldnt necessarily suit the website. The graphic on Islamic
Relief website is used alot and this has created a big effect on viewers
because alot of the images are emotional and makes the viewer consider
donating. The graphics are a very powerful tool in this website to create
impact on viewers and Islamic Relief have done this wisely and its the
way they get alot of the donations.
Advantages and disadvantages of using multi-media- The
advantage of multi-media used on Islamic Relief is that it creates alot of
emotion and it makes the viewer feel sympathy towards the people in
need, therefore the multi-media is a very powerful tool used.
Disadvantage of multi-media used on the Islamic Relief website is that
because of its over-use of multi-media, it would slow the website
experience for people viewing as alot of the multi-media is of images
advertisements and videos of campaigns going on in the areas of those
suffering.
Page transitions- Islamic Relief website page transition is immediate
and it changes on the click. It gets the viewer to the page they need to at
once without buffering however it would depend on your internet
connection speed.
Unified style/consistency- Islamic Relief website unified style is to
create emotion for the viewer and the website is consistent in trying to
keep this up throughout. This is done through sensitive image and video
advertisement and it is consistent in trying to keep the emotional effect
on the target audience who would be people who are interested in
donating to charity, therefore the website is created to keep this steady.
Use of white space- Islamic Relief has white space on the side of pages
where information is on. This would be fine for them as the other pages of
the website has alot of multi-media therefore it would be fine for some
pages to have white space as the person viewing can focus more on the
text as there would be alot of black white space on the sides.
Appeal to target group- The visual features on the Islamic Relief
website would appeal with the target group because of the graphics used.
Islamic Reliefs website target group are people who are interested in
donating to a charity and would be people who have some sort of income
on them ready to give away to charity. The graphics are used in such a
way that any person who wants to donate would feel motivated to donate

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even more due to its powerful images and quotes which create a huge
impact on its viewers.
Consistency with the organisations brand image- Islamic Reliefs
brand image shows a mosque with Islamic Relief written underneath in a
smart way. The organisation is consistent with this logo and it would be
understood by everyone looking at it that it is Islamic Relief due to its
constant use of the imagery.

Evaluate the extent to which the design of your commercial

website helps the organisation meet its objectives. (M2/D1)

Find out organisation objectives

Find out the statistics about the website

Find out about the success of the organisation

How has the theory from hw1, hw2, and hw3 shown a
thorough understanding of website design strategies.

Tescos objectives

Offering customers the best value for money and the most
competitive prices.

Meeting the needs of customers by constantly seeking, and acting

on, their opinions regarding innovation, product quality, choice,
store facilities and service.

Working closely with suppliers to build long term business

relationships based on strict quality and price criteria.

Developing the talents of its people through sound management

and training practices, while rewarding them fairly with equal
opportunities for all.

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Providing shareholders with progressive returns on their investment

improving profitability through investment in efficient stores and
distribution depots, in productivity improvements and in new
technology.

Participating in the formulation of national food industry policies on

key issues such as health, nutrition, hygiene, safety and animal
welfare.

Supporting the well-being of the community and the protection of

the environment.

Tescos statistics

Global popularity rank- 836

Popularity rank in United

Kingdom- 37

Bounce rate (number of

people who leave the site
after visiting the home page)
31.00%

Daily page views per visitor9.90

Daily time on site- 8.50 minutes

Total sites linking to Tescos 9779

As of 2015, Tescos revenue is 62.28 billion GBP.

Tescos success

Tescos market share; 28.8% in 2015

One pound in every seven spent in the UK went into a Tesco till.
It's the UK's biggest retailer by sales and also the nation's biggest
private employer, with more than 330,000 staff working in 3,146
stores. Pre-tax profits are in the billions and its achievements and
failures make national, often international, news.

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It's the world's third largest supermarket group, with stores in 12

countries. More than 27 million people outside the UK have a Tesco
Club card.

The usability features, visual appeal and the purposes of a website has
helped Tesco be successful by the usability features made people stay on
the Tesco site which would encourage them to buy more products. Tesco is
ranked 37th most popular website in the UK. The advantage of having a
website that meets the needs of the customers means more potential
customers; furthermore this would lead to more profit for the business in
the long run. The purpose of the Tesco website is to make peoples
shopping easier. This can online if the website meets the objectives of the
organization and Tesco have done this because one of their objectives
states; Offering customers the best value for money and the most
competitive prices. Tesco have met this business objective in store and
online, therefore their website contributes a lot to the success of their
website.

UKIPs objectives

Promote and encourage those

who aspire to improve their
personal situation and those who
seek to be self-reliant, whilst
providing protection for those
genuinely in need.

Favor the ability of individuals to

make decisions in respect of
themselves.

Seek to diminish the role of the

State.

Lower the burden of taxation on

individuals and businesses.

Ensure proper control over the United Kingdoms borders.

Strengthen and guarantee the essential, traditional freedoms and

liberties of all people in the United Kingdom.

UKIPs statistics-

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Global popularity rank- 273,788

Popularity rank in United Kingdom- 12,673

Bounce rate (number of people who leave the site after visiting the
home page) 61.50%

Daily page views per visitor- 2.20

Daily time on site- 2.18 minutes

Total sites linking to UKIP 961

UKIPs success

Gone from being a party with 2%-3% market share to a party with
13%, 14%, 15% market share in 2015.

UKIP won a national election for the first time, taking the most votes
and seats in the European Parliament elections.

The UKIP victory came as anti-establishment parties advanced

across the European Union, with the racist National Front winning in
France.

The win for UKIP, which was only founded in 1993 and does not
have a single MP or council leader, is the biggest challenge to
Britains main parties for decades.

UKIP gained ten new MEPs and finished taking 27.5 per cent of the
vote and 23 MEPs.

The usability features, visual appeal and the purposes of a website have
helped UKIP be successful by having a website which meets the
customers needs. UKIPs usability features are to make donating easier
for the people and the UKIP website has done this by making it a simple
website where the accuracy and speed of response are good therefore
people find it comfortable to donate to the website online. The visual
appeal of the UKIP website is that its made simple to use and understand.
People can understand the website and can read up information of what
UKIP are doing and they can also donate to the site. One of the objectives
of the website are Promote and encourage those who aspire to improve
their personal situation and those who seek to be self-reliant, whilst
providing protection for those genuinely in need. This is linked to the

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success of the website because UKIP seek to promote and encourage

those who are in need and need help, therefore the websites objectives
have been met by having a site where information can be access,
furthermore this can lead to help people feel safe and wanted. The
purpose of the website is to provide knowledge and the advantage of the
UKIP site is that it is easy to access and it can people can vote and donate
to the organization, which in the long term would benefit UKIP.

Islamic Relief objectives

Islamic Relief strives to

alleviate suffering, hunger,
illiteracy and diseases
worldwide without regard to
colour, race or creed and to
provide aid in a compassionate
and dignified manner.

Giving people the confidence

to participate in their own
development and to secure
their own future without the
need for continuing external
assistance is the ultimate goal.

Islamic Relief statistics

Global popularity rank- 436,030

Popularity rank in United Kingdom- 36,850

Bounce rate (number of people who leave the site after visiting the
home page) 52.20%

Daily page views per visitor- 1.90

Daily time on site- 2.19 minutes

Total sites linking to Islamic Relief - 294

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Islamic Relief success

In 2013, Islamic Relief served more people than ever before.

1.4m people in war-torn Syria received emergency food and medical

supplies in 2013.

2 million poor people benefitted from our Qurbani meat distribution

in 2013.

10% increase in school enrolment achieved for girls in Urozgan,

Afghanistan.

In Chad, Islamic Relief kicked-off a comprehensive project to

improve the resilience of communities affected by seasonal flooding.
Over 1,800 people are benefitting from the scheme.

The usability features, visual appeal and the purposes of the website has
helped Islamic Relief be successful because the usability features are to
get people to donate to the charity so they can help those who are in
need. The visual appeal of the website contributes to the success of the
site because the site is created in a way which is attractive but also brings
out the message to the people instantly. It is created to make people feel
an emotion in order so they donate to the charity. This meets the needs of
the site because there are 294 sites that are linked to Islamic Relief and
the site is one of the most popular charities in the UK. The success of the
website is 1.4m people in war-torn Syria received emergency food and
medical supplies in 2013. Additionally this goes to show Islamic Relief are
a successful charity due to the amount of people getting help from them.
The major impact of this is that people are getting aid and help and the
fact its from Islamic Relief gives Islamic Relief a good name and shows its
a successful and reliable charity.