BTEC Level 3 Creative & Media (TV & Film).

Subsidiary Diploma - L01 Research

Unit 29: Music Video Production
Name: Matthew Barber-Street
Date:

.Task 2.1: Music Video Styles and Conventions

Viewing Notes

Title,
Artist
and
Year
I-kendrick
lamar

Rock the
house
-gorillaz

Genr Style/Narrati
e
ve Structure

Lighting

As live

Animated music video

Rap

Hiphop

Camer
Editing
Locatio
a
Techniqu
n
Angles
es

Flashing
lights of the
stage and
the crowd
Daylight
Lights
flashing
Dark
colours

Birdseye/
Low shots/
Angled shots

Cuts of from
different angles.

North
London,
England
Wireless

Close ups on
animated
artist/far
away shots.

Faded
backgrounds/
Flashing quick
cuts/
Animation

In an
urban/area
A house/
Streets

Props
The crowd

She knows- j
cole

Rap

Narrative

Daylight
Sunset
Natural dark
lighting

Close up of
actors/
Far away
shot/
Movement
shots

Quick cuts/
fadeouts

North
America
Westside
LA

Skate
boards/
Old houses/
Money/
drugs/
School/ car/
backpacks

TrumpetsJason derulo

soul
music

Homage

Bright
Orange
lighting
natural
sunrise
wall lamp

close
ups/mid
shots/
sideways
shots/ low
down camera
shots/

Quick cuts/fast
forwarding/
blackout cuts

Bedroom of a
house/dark
alley
ways/Strip
club

Gold chains/
car/
trumpets/
bed/ chair/
painting/ tv

BTEC Level 3 Creative & Media (TV & Film). Subsidiary Diploma - L01 Research
Unit 29: Music Video Production
Name: Matthew Barber-Street
Date:

AlrightKendrick
Lamars

Hip hop

Surreal

flashing
lights

circulation
shots/trackin
g shots.

White out
lights
different
colour
bright lights
lash lights

Far away
shots/front
facing
camera

Day light
Green
screen

Close ups/
corner
shots/far
away shots/
Birdseye
shots

Rap

Influence of
commercials

Fades outs/
mirrored
shots/flashes of
different colours/
floating
head/black and
white effect
Quick flashing
cuts/green
screen

Dark room
Party/ private
swimming
pool

Gold chains/
swimming
pool/sunbeds
/ red alcohol
cups/ girls

A caf / a old
Chinese
house/ a bar

gun/
sword/cigar/
bike/ cars.