PROJECT PROPOSAL

FOR
DISTRIBUTION MANAGEMENT

GROUP 10
Gagandeep Chawla
Omkar Joshi
Jahnavi Modi
Ayush Jain
Pratik Jain
Praveen Kumar

Project title
Distribution of customisable products

Product Category
Dell Laptops

Project approach

Introduction

1. Study of the industry scenario (Porters?)

2. Study of the company profile

Customizable products

1. Need and birth of customization products

2. List of dells customisable products

Dells rational to have customizable product

Build-to-order strategy of Dell
Different distribution channels of the company
Indirect distribution channel - (Dells Value Web Model)

1.

Suppliers PC Maker Distributors Retailers Final customers

2.

Direct distribution channel - (Direct Sales Model)

Supplier Dell Final customer

Dells distribution channel for customised products

Competitive advantage of Dell through build-to-order and direct distribution
Comparison with the competitors (HP,Lenovo,Acer)
Method of Study:
1. Secondary Research
2. primary research (meeting the value chain partners)