TABLE OF CONTENTS

Certificate
Preface
Acknowledgement
CHAPTER NO.
1
2
3
4
5
6
7
References
Questionnaire

CHAPTER TITLE
Introduction
Review of Literature
Need, Scope and Objectives of the Study
Research Methodology
Data Analysis and Interpretation
Findings of the Study
Conclusion and Recommendations

i
ii
iii
PAGE NO.
1-12
13-16
17-18
19-21
22-33
34-35
36-38
39-40
41-43

LIST OF TABLES

TABLE NO.
5.1

TABLE TITLE

5. 2

Liking for the Chocolates.

Preference of Chocolate Brand

5.3

Preference of Chocolate Form

5.4
5.5
5.6
5.7
5.8
5.9
5.10
5.11

Pack of Chocolates Purchase

Promotional Offers Attract Most
Factors Affecting Purchase Decision
Media of Advertisement Influence Purchasing
Frequency of Consumption
Reasonable Price for Chocolate
Consumers Brand Loyalty
Reaction of Consumers if New Brand is Introduced

PAGE NO.
23
24
25
26
27
28
29
30
31
32
33

LIST OF FIGURES
FIGURE NO.
5.1

FIGURE TITLE

5. 2

Liking for the Chocolates.

Preference of Chocolate Brand

5.3

Preference of Chocolate Form

5.4
5.5
5.6
5.7
5.8
5.9
5.10
5.11

Pack of Chocolates Purchase

Promotional Offers Attract Most
Factors Affecting Purchase Decision
Media of Advertisement Influence Purchasing
Frequency of Consumption
Reasonable Price for Chocolate
Consumers Brand Loyalty
Reaction of Consumers if New Brand is Introduced

PAGE NO.
23
24
25
26
27
28
29
30
31
32
33