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  • Examples of Pathos, Logos and Ehtos in Advertising

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    rgsher6ed
    280 Ansichten4 Seiten
    Pathos appeals to emotion, logos uses logic and reason, and ethos establishes credibility. An advertisement may use pathos positively by showing happy customers, or negatively by showing fear of missing out. Ethos builds trust in a brand by highlighting credentials and expertise. Logos provides facts, statistics, or comparisons to rationally convince the audience of a product's quality or value.

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    Examples of Pathos, logos and ehtos in advertising

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    Pathos appeals to emotion, logos uses logic and reason, and ethos establishes credibility. An advertisement may use pathos positively by showing happy customers, or negatively by showing fear of missing out. Ethos builds trust in a brand by highlighting credentials and expertise. Logos provides facts, statistics, or comparisons to rationally convince the audience of a product's quality or value.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    280 Ansichten4 Seiten

    Examples of Pathos, Logos and Ehtos in Advertising

    Hochgeladen von

    rgsher6ed
    Pathos appeals to emotion, logos uses logic and reason, and ethos establishes credibility. An advertisement may use pathos positively by showing happy customers, or negatively by showing fear of missing out. Ethos builds trust in a brand by highlighting credentials and expertise. Logos provides facts, statistics, or comparisons to rationally convince the audience of a product's quality or value.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 4

    Examples of pathos, logos

    and ethos in advertising

    Pathos

    Positive
    advertisement

    Negative
    advertisement

    Ethos

    Logos

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