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UPDATE
Education through information Thursday, 6 March 2008

Wwww.mediaupdate.co.za

MEDIA NEWS On 29 February, Media24

announced the closure of
Following the release of "Newspaper the Gauteng and Free State
Next 2.0: Making the Leap Beyond editions of its Afrikaans tabloid,
Newspaper Companies" by the American Son. The Western Cape and
Press Institute, the World Association Eastern Cape editions of the tabloid will continue.
of Newspapers will host the first Media24 cited market-related factors as reasons for
Newspaper Next seminar outside of the closure. ClickLhere
here for more.
North America on 4 April, in London, at the end of its
Digital Innovations and Revenues study tour. Click 8 INK Media titles, Real Simple, National
here for more.
Lhere Geographic Kids and Seventeen posted a hat-trick
of over 40 000 copy sales for their respective January
The World Editors issues and the highest on record for Real Simple.
Forum has re-launched Clicklhere
here for more.
its Editors Weblog to
increase functionality and Popular Mechanics, the
make it easier to navigate. science and technology
The weblog now has new sharing and social magazine, has notched up a
networking tools and produces a daily e-mail new ABC record. The
newsletter that is sent to thousands of editors each magazine has achieved a paid circulation figure of 40
here for more.
day. Clicklhere 212 copies for the period October to December 2007.
Its January sale of over 42 000 copies was the highest
Ummango Investment Holdings, a women’s in the title's five-year history. Clicklhere
here for more.
broad-based BEE consortium, financed by
Mvelaphanda Holdings, has acquired a 25.1% stake Popular Mechanics has scored yet again in the
in ITWeb Limited, a technology media company. annual Siemens Profile Awards, a prestigious
ITWeb operates a technology news website, competition for technology journalism open to media
publishes four magazines, a series of annual across the African continent. Deputy Editor, Anthony
publications and owns related businesses within its Doman, was honoured in the Industry category for an
here for more.
chosen space. Clicklhere article titled “Isotopes, Inc”, dealing with the production
and shipping of radioactive isotopes to medical
To give media agencies and technologists around the world. Clicklhere
here for more.
clients the latest community
based insights, Ads24, the Given the exponential
national sales and trade marketing interest in conservation
division of Media24's community and eco-related topics, it's
newspapers, is relaunching its updated, community no surprise that, at 28 826
newspaper research survey, Compass24, in early copies, Africa Geographic
here for more.
March. ClickLhere is showing a healthy 14.6% growth on its circulation
figures of a year ago. Clicklhere
here for more.
A hand-crafted print ad
created without the use Pierre Steyn, Editor of topCar, said that the latest
of electricity stole the ABC figures reveal that in the last year topCar
hearts of The Times Young Creatives exhibited meaningful growth. The title increased
Competition judges at a recent awards ceremony copy sales by 27% year-on-year. ClickLhere
here for more.
held at the 2008 Design Indaba. The competition,
held from 23 to 26 February at The Times stand at Sutra has launched
Design Indaba, consisted of a glass 'fishbowl', where the Face of Sutra
art directors and copy writers from top ad agencies competition and has
across the country were put in the public spotlight signed on Jack Devnarain
while creating a tabloid press ad that would convince (Rajesh in Isidingo) as a Sutra Brand Ambassador.
South Africans to power down and encourage them to Clicklhere
here for more.
use less electricity. Clicklhere
here for more.
Kick Off has joined
Beeld's latest ABC figures forces with Powerade
reveal that the paper has to host soccer clinics at
upped its circulation since last Tembisa High School and
here for more.
year. Clicklhere Incqayizivele High School. Clicklhere
here for more.
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A Newsclip Media Monitoring Initiative
The nation is filled with different languages,
cultures, beliefs and value systems; dividing
audiences into niche market groups. In this
fragmented audience landscape, MK (Musiek Kanaal)
has used the common denominator of music and
Afrikaans to capture a large segment of the youth
here for more.
market. Clicklhere
The second series of the local medical drama,
Hillside, returns to SABC2 on Tuesday, 4 March at
21:30. The drama stars the award-winning film and
here for more.
theatrical performer, Dr John Kani. Clicklhere
94.5 Kfm listeners gathered in their
hundreds at La Piazza at Canal Walk
with banners, posters and t-shirts
proclaiming their love for
The Fugitive in the hope of winning R100
000. The fun formed part of 94.5 Kfm's
reality game 'The Fugitive' with Vodafone Live from
here for more.
Vodacom. Clicklhere
CKIfm is scheduled to relaunch the
station’s image on 2 April. The
regional youth radio station will change its
name to Trufm as of next month, but the
programming and content of the station
will remain the same. Clicklhere
here for more.
Podcamp SA will
take place on 19
April from 09:00 to
17:00 in Bloemfontein.
PodCamp is a community-driven 'Unconference'
(unorganised conference) for everybody involved in
here for more.
the New Media industry. Clicklhere
The Afrigator team has
announced that the site
is now optimised for the
iPhone and the iPod Touch.
This development comes after Afrigator’s recent launch
here for more.
of the Afrigator Mobile website. Clicklhere
SA Rocks, a blog celebrating the
positive aspects of South Africa,
has relaunched with a brand new logo
and theme. The SA Rocks blog was
launched in 2007 by Nic Haralambous
in retaliation to various blogs
containing racist, negative, and generally critical
here for more.
content of South Africa. Clicklhere
On Friday, 29 February, the SABC1’s Stars of
Mzansi Awards were held at The State Theatre in
Pretoria. The winner of the Mzansi Star TV Presenter
award went to Noeleen Maholwana-Sangqu, while
Zola 7 took home the award for Mzansi Star TV show
and Ezase’kseni Breakfast Show (Ukhozi FM) won the
award for Mzansi Star Radio Show.
The Mondi Shanduka
Newspaper Awards has
been calling for entries from the
South African newspaper
community over the past few months. The
community responded with a record 575 entries
across the 10 categories, with 188 journalists from 35
newspapers entering their work as published during
2007. Clicklhere
here for more.
Media
UPDATE
NEW ON AIR
Ella Blue
M-Net's new local six-part drama
series, Ella Blue, premieres on
South African television screens
on Wednesday, 12 March at 20:00.
This love story, set in 1961 in a
fishing village on the Cape coast,
tells a South African story of
m u r d e r, r a c e c l a s s i f i c a t i o n ,
betrayal, and ultimately, revenge.
Ella Blue is directed by Oscar nominated Daniel
Roodt (for the movie Yesterday), and is written by
Hein Eksteen. The acting cast for Ella Blue
includes: Nathalie Boltt, Tertius Meintjes, Nico
Panagio, Jonathan Rands and Grant Swanby. For
more information about the show, visit
www.mnet.co.za.
lwww.mnet.co.za
PUBLICATIONS IN THE PIPELINE
Isolezwe ngeSonto
I s o l e z w e
ngeSonto, a new
Zulu Sunday
newspaper, will be
launched across
KwaZulu-Natal on
30 March by
Independent
N e w s p a p e r s
KwaZulu-Natal.
Independent Newspapers KZN General Manager,
Brian Porter says, “The publication will be a
Sunday edition of the company's highly successful
modern Zulu daily tabloid, Isolezwe.” The
majority of Isolezwe readers don't read any
newspapers on Sundays according to AMPS
readership research. Further research conducted
by Plus 94 Research has confirmed there is a 'gap
in the market,' with Sunday being the preferred
day for the weekend edition. Philani Mgwaba,
Deputy Editor of the Sunday Tribune and who is
acting on a consulting capacity for the new title,
says the positive research feedback is very
encouraging. “We've had a sense that readers
wanted a weekend edition of Isolezwe, but didn't
expect the level of enthusiasm that we've
encountered.” Current Isolezwe Editor, Thulani
Mbatha says, “Our plan is to build on Isolezwe's
success so the Sunday product will be different to
the Monday to Friday editions - we would like
readers to buy it in addition to their current
weekday purchases.” The newspaper will include
more entertainment, lifestyle features,
personalities, TV and sports. With three quarters
of the adult population speaking Zulu at home in
KwaZulu-Natal, and literacy as high as 97%,
Isolezwe ngeSonto will provide advertisers with a
useful vehicle to reach the rapidly growing Zulu
middle class market in their weekend
environment. Launched in 2002, Isolezwe sells
around 100 000 copies a day and is read by an
average of 713 000 adults. Its popularity is driven
by the newspaper's uncompromising editorial
commitment in which readers believe. The title
retails at R2.50, and will have a minimum of 28
pages. For more information, one can contact
Donovan Percy on 031 3082799 or 084 888 1888.
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A Newsclip Media Monitoring Initiative
The Financial Planner
COVER Publications’ trade
magazine, COVER, has been the
insurance industry’s most
successful publication for 20
years. It is focused on financial
services and in particular on
short- and long-term insurance,
reinsurance, investments, health
and retirement. COVER is
distributed through specifically
targeted subscription only to
corporate employees in the
financial services industry, brokers, financial advisers
and a broad base of risk managers. COVER
Publications has now concluded a deal with the
Financial Planning Institute of South Africa to publish
its journal. The journal, titled The Financial Planner,
will be a 54-page high quality financial planning
magazine, distributed to all 11 000 members of the
institute. It will focus on all aspects of financial
planning. The publication provides all stakeholders in
the financial services industry the opportunity to
showcase their corporate profile, products and
services as well as promote their brand to a very
select group of professional advisors, in a broadly
respected publication. The Financial Planning
Institute (FPI) is the leading, independent
representative body of professional financial
planners that ensures South Africans have access to,
and value competent financial planning. For details,
tony@cover.co.za.
contact ltony@cover.co.za
MEDIA REVISITED
PlaygroundSA
PlaygroundSA magazine is a
free pocket-sized magazine
that was launched in
November 2006, with the
website launching a year later
in October 2007. The website is
updated daily, and has over 60
000 hits a month (January
2008), while the print
magazine is believed to have a
readership of about 30 000
people. PlaygroundSA’s
primary mission is to update,
notify and inform its readers about what is
happening in the music and dance scene in and
around Cape Town. Playground readers are dance
and music lovers between ages 18 and 30, and have
a fairly high individual disposable income. They
identify with the progressive and individual
approach to life, which is embodied in the various
alternative music genres, even if they are not
actively involved in these activities themselves.
Playground readers are also technology literate and
extremely brand savvy and are passionate about
their lifestyles. Playground delivers on the needs of
its readers, by supplying them with an updated
information guide, where they can browse all the
relevant information pertaining to the dance and
music scene through a chosen medium. By building
an association with relevant clubs and brands,
PlaygroundSA strives to create a strong awareness
in the mind of the reader. For details, call 072 140
2297, or contactLinfo@playgroundsa.co.za
info@playgroundsa.co.za. To view
the website, visitlwww.playgroundsa.co.za
www.playgroundsa.co.za.
Media
UPDATE
Radio Turf
Radio Turf is an upbeat 24-
hour community station
broadcasting from the
University of Limpopo,
Turfloop Campus student
centre. Radio Turf broadcasts
are steeped in the tradition of
old school '702' theory whereby the majority of
programming consists of talk. Radio Turf has hit the
student market in Limpopo with resounding success
and offers the alternative choice in lifestyle
infotainment in a location where the youth market is
largely ignored, resulting in the sound of Polokwane
being all Radio Turf. The station broadcasts in English
and Northern Sotho. For more information, log on to
Lwww.studentradionetwork.co.za
www.studentradionetwork.co.za or call Richard Perry
on 011 325 4131.
PEOPLE ON THE MOVE
Anele Mdoda and Grant Nash are leaving Highveld
Stereo for 5FM.
After 15 years with 5FM, Ian F has confirmed that
he will be leaving the national radio station. Ian F,
who hosts the F&Martinengo Show with Sasha
Martinengo, will go on 5FM air for the last time on
Friday, 28 March from 12:00 to 16:00. Click lhere
here
for more.
After 12 years with 5FM, Kevin Fine has announced
that he plans to leave the station to pursue several
business and broadcast options. His last show will be
here for more.
on Sunday, 30 March. Clicklhere
DJ Phat Joe (Majota Nkumbule) will return to radio on
Monday, 10 March to host Kaya FM's breakfast slot.
here for more.
Clicklhere
Monique Goosen has recently left the Magazine
Publishers Association of South Africa (MPASA), after
serving nearly six years as its Special Projects Co-
Ordinator. She has left MPASA to embark on a career
at Touchline Media.
Sharon Grundy has left the ABC after 20 years of
dedicated service to the organisation. Mishack
Nekhavhambe has taken over Sharon's position.
After 11 years at YFM, Paul 'Rudeboy' Mnisi is leaving
the station to focus more attention on his business
interests. One of the founding DJs of the station,
Mnisi joined when he was just 18. He currently hosts
the breakfast show.
Having worked in the media publishing industry for
over 19 years, Gisele Wertheim Aymes will join First
National Bank (FNB) in March as Media Director. Click
here for more.
lhere
Andrew Sneddon, formally an Executive Director at
Touchline Media, has been appointed as Managing
Director of 8 INK MEDIA. ClickLhere
here for more.
Newsclip is happy to announce the appointment of
Stefanie Jason as Junior Editorial Assistant. She
will be working on the company’s industry
publications: Media Update, Publicity Update and
totallyMAd.
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A Newsclip Media Monitoring Initiative
EDITOR’S CORNER
Radio is a strong medium - use it, says Radmark
Radmark this morning hosted a breakfast briefing in
Sandton to highlight some of their radio campaign
successes... and to prove that radio as a medium is
alive and well. And proving it, they did. Radio has been
criticised of late for its ability to deliver on client's
exposure needs, with station fragmentation and
saturation a noted problem in South Africa. There are
currently over 135 radio stations (commercial and
community)... so how does one choose the station that
will produce the required media return on investment.
Through the new Radmark initiative, it is clear that
radio is a hugely powerful medium that people respond
to and interact with. Up until now, only international
radio research has been available, meaning clients
could not assess local case studies. Now that has
changed.
During the presentation, Radmark prepared 10 inserts
one for each of the case studies. These included, FNB's
credit card payback promotion, Flora
cheaphumanheartsforsale.com, Telkom do Broadband,
Wyeth's 'A to Zinc of Centrum', McDonald's World
Children's Day, DSTV's 'more than just numbers', the
Department of Health's AIDS awareness campaign,
Dial Direct's radio campaign, Vodacom's Airtime
Transfer 'Welcome Tones', and ABSA's 'Silver Package
Payroll Competition'.
Common to all case studies was the response rate and
the ROI that was achieved through the use of the
medium. Radio has the ability to target mass volumes
but in a personal way, yielding greater responses than
other media. Many of the case studies noted the
interactivity between radio and online, and the way in
which they gel together, creating strong cross-
promotional campaigns. McDonald's specifically noted
that the use of radio creates a partnership and required
strong client communication.
Radio was also noted as a powerful niche market
medium that allows clients to achieve the market
penetration they are looking for within specific groups
of people. Each radio station’s audience demographic is
different, meaning that specific campaigns can be used
on specific stations only to reach that market. Dial
Direct's campaign on Gagasi was a good example of
how to reach black urbanites in LSM 9 and 10 in KZN.
About Radmark
RadMark is a dedicated radio media sales house,
representing five of South Africa's leading regional
radio stations. Collectively, the portfolio offers
advertisers access to more than 7-million consumers
in six provinces every week, with an emphasis on the
three major business centres, namely Gauteng,
Durban and Cape Town.
The key strength of regional radio lies in its ability to
be acutely focused on the regional audience it's
targeting. Regional radio truly delivers when it comes
to localised content. Bottom line is: You pay for the
listeners you want, as opposed to the shotgun
approach advertisers are often forced to engage in
when advertising on a national station.
Media
UPDATE
The stations Radmark represents
Jacaranda 94.2 - Life's Greatest Hits
Adult contemporary, entertaining, innovative and
informative, Jacaranda 94.2 remains South Africa's
largest private regional radio station amassing a
listenership of more than 2.5 million every week.
East Coast Radio - Durban's Number 1
Aptly dubbed “the creative hotspot of South African
Radio”, this hot adult contemporary station is
innovative, irreverent and alternative. There is nothing
that they won't try on-air or off.
KAYA FM 95.9 - Good Music. Good Friends
Known as “Jozi's Life Lounge”, Kaya FM 95.9 is the place
where good music and good friends meet. This is the
place where Jo'burg's affluent black trend setters and
business minds alike are happy to call home.
Heart 104.9 - Cape Town Soul
Real, sincere and approachable, Heart 104.9 has found
considerable appeal in the affluent coloured age 25-49
market in Cape Town where it currently enjoys a
leadership position. The station truly cares about and
continues to show its heart for the people of Cape Town
as it actively engages in the lives of the community
through various innovative initiatives.
Gagasi 99.5 - The New Sound of The City
If it's the Funky Young Black Adults of urban Kwazulu-
Natal you're after, Gagasi 99.5 is the station for you.
Currently attracting more than 1.4 million listeners
every week, Gagasi 99.5 continues to provide
advertisers with unmatched levels of brand activation
in the black, LSM 5-8 market in KZN.
See you next week.
DANIEL
GET TO KNOW THE TEAM
EDITOR Daniel Munslow
DEPUTY EDITOR Pat McClelland
EDITORIAL ASSISTANT Stefanie Jason
MEDIA RESEARCHER Roane Booth
MARKETING MANAGER Vanessa Evans
Media Update is published by Newsclip.
Daniel is a member of the MPASA PICA Awards
Committee.
GET IN TOUCH
Want to make a contribution? Want to share your opinions
and stories about the media industry? We want to hear
from you.
You can email us at updates@newsclip.co.za or call
us on (011) 288-6600.
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Media Update -Wwww.mediaupdate.co.za
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Data is provided for information purposes only. Newsclip shall not be responsible for any
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MEDIA UPDATE IS A
NEWSCLIP MEDIA MONITORING INITIATIVE
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