RusCellular et MYANYWHERE Toner Our network is far and wide, much like. “he bieadth ote Lerolortionyeert segs de gluing the summen But we have yet to seamlessiyintegrate OutMOX ethos into ther Galles, when theyre out doing what they uso? love most. aoe ote ON aia Let's create a UGC-centerea Eampaign{througHiinstagram that inspires people to show us theif’Middle of. ‘yng yaoi ‘while they're out. adventuring, Hell work ith _ jell work with ngscenseply gat influencers, wholl help spread the word/and incerttvize users? ment 7 parlicipation by ung away a-veretyofrizes ranging trom Petes Witmer Beats headphones toJeep Wrangler Rubicon. ee surchono€ eet é u page Welll celebrate the UGC content by showcasing itn an equity TV spot that demonstrates the strength of US. Cellular’ signal. siWasteates"? induce dade? we len od ActMoments We Capture “iastede? mn Act“Snop Tas Gop" ? «7 Contextual Examples of Captions (Examples okMobile Tour Caption’)... daahonet ‘Weil Geotarget event spectic posts depending on whenethe Mobile Tour located 6 Iowa speedway Roca Summartet (Examples of{General Captions Well post general captions related tothe nterestsancctvtieset our audience, pet te sy + 4 unescosbsares — AE aches cose women secoraon tiem ieee: ae wet ee nga) ° eee lc nether gee to 1: Launch, Seed, Promote guna — sweety? US.CELTULAR posts ae Speer eee eae er ners oye Aiea. — anthe running to win 3 Est, Seaplane Ubon attend, nee ad summer Cane pris rere? “anid reaulations)— yichad C14 Pate? Se pet ACUFGE % phe ES r es i campsigr =f BB i Ss! 1 pues sagen lin dll) rtrd oF = tose 16 hs Wk Ses ol Uarrsoredas Ab pendeen signer oS 2 Hreusaent fe ME) I em pont “eonknda’? se Sie WL LB) Cink peo, 3 xo eS ay Ae IEMonday, May 23 nstagram. FB and Twitter Promoted Mobile Tour W. lar Ac sitShu Anywheré Promoted :30 Online Video <= Anywhere’:30 one DARIEN. _US.Celulabutaetvre whee ther look tall his and (oucan anya ee explore ana she ary - er a a SUPER: omen a neg attics) istooomig ane re net Nig » eee wr onaaet Se) Pearpomar nen = TC pat mentored spur / “piace *, sw, sind soe i AH ed pe im = sicily oh = cons aa actfeNeca May 30 ‘The road dead eeAPTONS, ieee ee oe Cal center ayn, TNE Aespante Sencrwty*? vada ween sennesrge, FM) AcaiMonday June 6 seat Tene Outdoor Recreation cation A snap Tris Cap Samsung Gs? Edge Bing vce Proeie Mote Tour —e oh? ActMonday aU Tat "Pretange — ote Ac altOther weekly #MyAnywhere prompts a te. fobend ees J olont? i en ae =al A 1 inzracty og pes fertarng oa = po Hi woeanesttc Wee tage) one Heke AcH4Mobile Tour