Beruflich Dokumente
Kultur Dokumente
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Method
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Contents Page
Quantitative Research
Qualitative Research
Secondary Research
Primary Research
Data Gathering
Agencies
Self-generated
Audience Research
Market Research
Production Research
Bibliography
Quantitative Research
Quantitative research is research gathered with statistics,
researchers will often create surveys/questionnaires with yes/no
answers so the answers given are easily defined to gather an
understanding on a topic.
Qualitative research.
Qualitative research is based on off facts however isnt always 100%
evident.
Secondary research
is form of research used to gather information on a certain topic,
secondary research is collected by going to distributors of primary
research. Secondary research is found in is books, newspapers and the
internet from primary researchers.
Primary research
Primary research is research gathered to gain information on a subject, primary
researchers will put together questionaries and gather focus groups in order to
get peoples opinions.
Once this information is made public secondary researchers will use the
information from the primary research.
Self-generated:
Self-generated research is researched that is gathered together by
yourself getting facts and figures from the target audiences of whatever it
is youre presenting.
When doing this gives you the opportunity to get an understanding of
what your target audience wants. This is helpful to the producers of the
music video as it gives them an idea as to what their target audiences
wants to see.
The only bad thing about self-generated research is that it is easy to be
biased about what it is youre researching as it based of your own opinion.
Audience Research .
Audience research is type of research that is used to estimate how big an
audience is and find out what the audience is interested in.
To find out what the audience is interested by conducting surveys and
questionnaires to find out the viewers preference.
Audience research helps in the music industry as it gives the producers an
idea as to who the artists target audience is.
Market Audiences .
Market research used when you gather information on facts and figures
on the target audience of whatever you may be researching.
This is a great way of gaging what the target audience for your subject
wants. This will be beneficial to the artist as once they know what their
audience wants they will know what to produce making the bond with their
audience stronger.
It also gives the producers an idea of how the artist should present them
self-regarding their clothing and general appearance etc
This kind of research is good because it is coming straight from the artists
target audience having an immediate response means they can act quickly
if they are made aware of anything that the target audience generally
doesnt like.
Production Research:
Is research that is used to look into the work that would be in the
pre-production.
This involves getting an opinion from your audience on the finished
product to gage the overall opinion on the video. This helps to work
on the future of the company and their future products.
Bibliography
General Research source:
http://www.slideshare.net/engelby/media-quantitative-and-qualitativeresearch-2012
Example 1: https://www.google.co.uk/search?
q=quantitative+research+examples&espv=2&biw=1920&bih=979&source
=lnms&tbm=isch&sa=X&ved=0ahUKEwiP1sfQ5ObKAhVFpQ4KHaXeB4cQ_A
UIBigB&dpr=1#imgrc=GNkx-1YBXhggOM%3A
Example 2:
https://www.google.co.uk/search?
q=quantitative+research+examples&espv=2&biw=1920&bih=979&source=lnm
s&tbm=isch&sa=X&ved=0ahUKEwiP1sfQ5ObKAhVFpQ4KHaXeB4cQ_AUIBigB#tb
m=isch&q=quantitative+opinion+research+examples&imgrc=BM6mOCuiyxBDR
M%3A
Example 3: