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UNIT 8 : DETERMINING

THE AUTHORS PURPOSE,


INTENDED AUDIENCE,
TONE AND POINT OF VIEW
PREPARED BY :
EDORA
SYAZA

DETERMINE AUTHORS
PURPOSE
TO INFORM

TO INSTRUCT

WRITING FOR MORE THAN ONE


PURPOSE
The author may have more than one
purpose in writing a piece of text.
There might be a primary and
secondary purpose involved.
To inform + entertain
To entertain + persuade
To instruct + entertain

DETERMINE INTENDED
AUDIENCE
The intended audience may be the
general public or specific group of
people.
The intended audience are identified
from
language clues
subject matter of the text

Language

Content

Intended
audience

General

General
knowledge

General public

General

Specific subject

People interested
in the subject /
stakeholders

Specific

Specific subject

Subject
specialists/
experts in the
field

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