Tyler Cicardo

February 2, 2015
Intro to Advertising
Assignment #2
AfterviewingApples1984,TheGreatestAdEverMade,Icandefinitelysee
whereBobGarfieldiscomingfrombymakingthatstatementitdoesseemtobethe
greatestadever.Itcombinedsomanyelementsintooneanattractivefemale,suspense,
theideaofconformityinreferencetoWindows,andmostimportantly,excitementand
anticipationforthenewproductthatApplewasintendingtorollout.Rollallthat
togetherwithanincrediblywellknownandrespecteddirector,RidleyScott,andyou
havearguablythegreatestadvertisementevermade.
OnequotethatstuckouttomefromBobGarfieldsarticle,TheCentralGenius
ofApple'sAdvertisingUnderJobs:ItWasTruewhichwaspublishedonOctober6th,
2011,isasfollows:
SteveJobswasabonafideliberator.Arevolutionary.Avisionaryleader.First,he
liberatedhiscustomersfromDOS.ThenfromWindows.Laterhewoulduse
digitaltechnologynottospeedupandquickencelanimation,buttoPixaritinto
nearirrelevance.Then,withtheiPod,heconsignedtherecordingindustryand
muchofterrestrialradiointosimilarnearoblivion.HisiPhonerevolutionizedthe
handheldworldandhisiPadisonlyjustbeginningtoalterpublishingonagrand
scale.Andwitheachsucheffort,hepriedthethumbofsomeBigBrotherlike
monopolistoffourslavishselves.Hewasn'tmerelyacannypsychologistwithan
eyefordesign.HewasMosesinaturtleneck.

GarfieldpraisesJobsforhisabilitytorevolutionizeanationandthetechnologicalworld,
whichinturnmakesApplenotjustacompanybutaworldwidemovement.Appleisstill
flourishingintodaysworld,churningoutpopularadsthatcontinuetomakeuswantto
buytheirproducts.However,IhavenotseenAppleproduceanadaspowerfulasthisone
inquitesometime.