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January 19, 2020

Malm, Sweden

HLLBARA MALM
Mobility the solution | Siemens answers with ICT solutions | Mayors address

City to connect
suburbs
The city is nothing without the
suburbs and the suburbs
nothing without the city. That is
why Malm mayor Ilmar
Reepalu is using sustainable
development strategies to link
services, culture, and people.

Siemens Cares in
Malm this week
Siemens to hold its first ever
public trash awareness week.
Siemens will lead organized
trash clean-up events, install
more public waste and
recycling stations, and host a
series of lectures. Seminars TTh 8pm @ Scandic Triangeln.

The future city

With urbanization a global
trend, the City of Malm wants
to continue to develop city
infrastructure with this in mind.
It is important to address
sustainability challenges now
to ensure cities meet the
growing needs of their
residents. Write us:
joshuaskirkman@gmail.com or
stevenkanecurtis@gmail.com
Hllbara Malm

Mobility the solution

by Steven Curtis
Anything that benefits from being connected will be connected
in the future, said Hans Vestberg - President & CEO of Ericsson
Group in 2013. And that future is now! In 2019, the world
surpassed 9.3 billion mobile
subscriptions. Three times more people A n y t h i n g t h a t
have access to the internet then just five b e n e fi t s f r o m
years ago. There are now more than 50 b e i n g c o n n e c t
billion connected devices worldwide that will be connected
include cars, smart grids, home security, in the future
etc. in industries like energy, healthcare,
manufacturing, and agriculture."

- Hans Vestberg
Ericsson Group (2013)

The modern city is changing. Cities have been growing and

urbanization is expected to continue to the point where 70% of
all people will live in an urban environment. While cities only
occupy 2-3% of land surface, they monopolize more than 70% of
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Malm, Sweden

Dematerialization is an impact of ICT that

reduces the total amount of resources used in
production. This may mean a migration of a
product or service that still serves its primary
function yet reduces the amount of materials
needed like the digitalization of music files.
Moreover, dematerialization can be a result of
increased group sharing schemes which lead to
fewer products needed to serve a larger number of
people. "
Integrating ICT into existing products also leads
to increased eciency in many sectors: power,
transport, agriculture and land use,
manufacturing, building management, product
m a n u f a c t u r e a n d co n s u m e r s e r v i ce s . T h i s
increased eciency leads to higher productivity
and profits, more a vailable time, and most
importantly a reduction in total greenhouse gas
(GHG) emissions. "

Kista Science City: Stockholm, Sweden. Major

concentration of ICT developers throughout Sweden.

world energy demand, making them critical flashpoints of commerce and trade. "
With this knowledge at hand, it is clear that the
numerous connected devices in peoples hands
worldwide provide an opportunity to continue to
make cities more sustainable. "
Capitalizing on information and communication
technology (ICT), businesses have begun to oer
p r o d u c t s w i t h t h e a i m to d e v e l o p a f u l l y networked society. These products are being
implemented by municipalities and consumers
across the board pro viding them with two
fundamental benefits: dematerialization and
increased eciency. "

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It is clear that information and communication

technology has profound applications across many
business sectors. By leveraging ICT, this year
alone, we will see a 16.5% abatement in global
CO2 emissions (equivalent to 21.6 billion barrels
of oil, Russia's GDP, $1.9 trillion USD, or 29.5
million jobs!). "
The development of a sustainable urban
metropolis requires interactions among many
stakeholder groups including consumers, business
leaders, and politicians. This foresight is needed
to drive change and transition attitudes to action.
Moreover, the clear advantages of sustainable
de velopment need to be communicated to
stakeholders and consumers. These motivations
primarily are economical in nature including
reduction of resource consumption, increased
eciency, and time savings. These mechanisms
also lead to more sustainable development and
further shape attitudes surrounding
environmental stewardship. "
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Malm, Sweden

ICT can not only provide huge impacts that

benefit the environment and sustainable
de velopment, but help to shape consumer
behavior and stakeholder actions to further
develop and appreciate sustainable cities. !

For more detailed information on how ICT can

be leveraged to transition to sustainable urban
development, check out the Global eSustainability Initiative (GeSI) report: GeSI
SMARTer2020: The Role of ICT in Driving
a Sustainable Future.

Siemens Answers with ICT solutions

by Steven Curtis
Siemens has always strived to stay one step
ahead. With global trends like climate change,
resource depletion, and urbanization driving their
business focus, Siemens capitalized on the value
that ICT brings by encouraging and developing
sustainable infrastructure. In 2012, Siemens
contributed to 322 million tonnes of carbon
d i o x i d e a b a t e m e n t . Wi t h I C T i n t e g r a t e d
solutions, the greenhouse gas emission reductions

Hllbara Malm

and impact on climate and sustainable

development are unimaginable. !
The future looks bright with Siemens. When Joe
Kaeser was appointed CEO in August of 2013, he
reinforced Siemens directive as a community
builder and leader in sustainable development.
We at Siemens dont just talk about sustainability.
Weve made the three area s of sustainable

January 19, 2020

Malm, Sweden

development environment, business and society

the cornerstone of all our activities, says
Kaeser. He says about the Siemens Sustainability
Program: We consider sustainability a companywide task that requires clear responsibilities and
close collaboration between various business
units. !

eventuality did not happen of its own volition Siemens worked hard in engaging stakeholders,
their product-lines and citizens on what needed to
be done.!

ICT integration required Siemens to look across

their core product lines and engage with managers
to d e v e l o p a u n i f i e d p l a t f o r m to e n h a n c e
Business unit collaboration has meant the greatest
customer experience. ICT integration required a
success of ICT integration across product lines.
multi-stakeholder discussion of its applications
Due to Siemens global reach and vast product
and implications within each product group. It
lines, it was recognized early that Siemens played
also required the diligent engagement of Siemens
the role of community builder. The deployment of
Community with local communities and with
Siemens ICT solutions across their product lines
people from dierent industries. Siemens was able
lead to increased eciency and convenience for
to integrate ICT into many of their product
their customers and the
groups essential to mobility and
communities in which they We consider sustainability a eciency improvements in cities
s e r v e d . T h e i n c r e a s i n g company-wide task that and work towards a networked and
invisibility of Siemens in our requires clear responsibilities more sustainable society.!
cities today is a testament to a n d c l o s e c o l l a b o rat i o n
Siemens has committed to ICT
Siemens first-mover approach between various business
integration across business units:!
and ingenuity in the field of units.
- Joe Kaeser

ICT and increased mobility. CEO, Siemens

The culmination of the
internet of things and people
and Siemens initiative in providing the invisible
infrastructure necessary for their synergistic
development is often overlooked in the day-today workings of urban citizens, but this seamless

Wind turbine in Knislinge, Skne.

Hllbara Malm

Energ y oers a comprehensive

Siemens Smart Grid Suite which
relies heavily on ICT solutions. Smart Grid
solutions levera ge mobility to reduce
ineciencies, increase power reliability, measure
consumer behavior, power-load balancing, etc.
Included in the Smart Grid Suite: smart metering,
security, monitoring, and distribution. Also of
great impact is Siemens Energy technology in rail
electrification, renewable energy facilitation,
c y b e r s e c u r i t y, i n te g r a te d co m m u n i c a t i o n
network, and the revolutionary Siemens ENEAS
(Efficient Network and Energy Automation
Systems).!
Healthcare levera ges mobility in increasing
eciency, reduction in energy consumption, and
dematerialization. Product solutions include
syngo.via, Soarian Clinicals, Medical Equipment
Management. !
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Malm, Sweden

Industry has the potential to greatly impact

sustainable development. SIMATIC PCS 7 is the
groundbreaking process control system which
increases eciency and leads to dramatic cost
reductions. Siemens oers Totally Integrated
Automation which further enhances industry
eciency and reduction in material consumption. !
Infrastructure and Cities has a wide array of product
groups that utilize ICT solutions to provide
enhancements in sustainable development. These
range from airport and postal logistics,
transportation automation, Total Building
Solutions leading to more ecient buildings,
water and wastewater treatment and distribution,
and safety and security. !
While ICT solutions integrated throughout
company products increased eciency, decreased
greenhouse gas emissions, and lead to
dematerialization and an overall more sustainable
c i t y, t h e c h a l l e n g e f o r S i e m e n s w a s
communicating the benefit of ICT solutions to
consumers and citizens within communities. !
With the goal of increasing interest in sustainable
cities, Siemens developed upon existing company
initiatives like the Siemens Foundation and the
companys commitment to local communities.
The Siemens Foundation seemed like a perfect
umbrella to further engage and empower citizenry
to take an interest in sustainable cities, said
David Etzwiler - CEO, Siemens Foundation. We
[the foundation] pursue an integrative and
impact-oriented approach, using technical
solutions, concrete concepts and platforms to
exchange knowledge. The focus is on basic needs
& social entrepreneurship, education and
culture, says Etzwiler. !
The foundation worked in tandem with the core
business units to develop a platform to empower
local citizens, politicians, business leaders, and
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community stakeholders to take interest in

sustainable cities. With urban cities recognizing
Siemens Solutions as a necessary component in
addressing increased urbanization and sustainable
development, Siemens products have become an
integral part of modern cities. Capitalizing on
integration of ICT in Siemens products, Siemens
developed a mobile phone application that
communicated the impact Siemens products had
on individual environmental impact. !
The goal was to make sustainability sexy, to make
the benefits of ICT on environmental impact
tangible for urban residents, said Klaus Helmrich
- Chief Technology Ocer. The inspiration for
the application came from looking at other
industries and how they engage and motivate
their consumers. Other companies have had
great success in engaging customers through
interactive mobile applications that track and
share progress towards a certain goal, said
Helrich. !
S m a r t p h o n e a p p l i c a t i o n s l i ke N I K E + ,
Ma p My Ru n , a n d Fo u r S q u a r e m o t i v a t e d
developers to create a seamless mobile interface
that connected wirelessly to ICT solutions used
throughout modern cities. The app used location
services and mobile connectivity to determine
S i e m e n s S o l u t i o n s t h a t t h e co n s u m e r w a s
utilizing. !
T h e i m p a c t o n c a r b o n d i ox i d e e m i s s i o n s ,
reduction in materials used, time eciency, etc.
were all tabulated. The application communicated
impact of ICT solutions on efficiency and
environmental impact by awarding eco-capital.
Eco-capital could be tracked daily, compared with
friends, and used to tabulate carbon footprint.
T h e a p p l i c a t i o n h a s l e a d to a n i n c r e a s e d
understanding and awareness of sustainability
along with the impact Siemens products have

January 19, 2020

Malm, Sweden

within the community. Helmrich says, [Siemens]

is now known as a community builder in cities.!
The application provides the consumer with
valuable knowledge of their environmental impact
[or reduction in impact] through using Siemens
ICT solutions while providing valuable consumer
information on travel preferences, product
purchases, trac and pedestrian routes, etc., says
Helmrich. The application may also suggest ways
to further improve sustainable impact: reduce
power consumption, water usage, transportation
routes, etc. !
The company is looking to expand and integrate
other companies mobile connected products that
can communicate with the app to further give the
consumer an idea of sustainable impact.
Moreover, an aspect of a growing city and a
sustainable economy is economic progress but
this doesnt necessarily mean consuming more
goods. Siemens recognized the value in consuming
culture and has integrated cultural events into the
application. !

Initially, business analysts were leery of Siemens

hardline approach to sustainability in their
business model. Furthermore, others feared that
the introduction of yet another mobile phone app
would fall on deaf ears within the consumer
markets. However, stock shares have risen 40%
since 2014 when Siemens committed fully to ICT
solutions and sustainable development. Moreover,
Siemens was able to convey the added
convenience, eciency improvements, and time
savings activities that ICT solutions allowed for
customers in urban cities. This awareness lead to
increased interest in continued sustainable
development in urbanized cities.!
In the recent Siemens Annual Report, CEO Joe
Kaeser reported the success of ICT integration
and the mobile application. It turns out, when
consumers are given knowledge of how
sustainable development contributes to cost and
time savings along with a lessened environmental
impact, they demand further ICT enhancements,
says Kaeser. I am proud Siemens has answered by
providing ICT solutions that addressed
sustainable development and an increased interest
in sustainable cities.

Mayor Green
addresses city
by Josh Kirkman
The mayor of Malm - Ilmar Reepalu - made his
a n n u a l a d d r e s s to d a y o n t h e s t a te o f t h e
municipality and its progress towards a carbonneutral and environmentally progressive future.!

!
Hllbara Malm

Standing before thousands of local residents in

Vstra Hamnen, Mr. Reepalu recounted the
development of the area as the progressive
starting point for sustainability in the area:!

January 19, 2020

Malm, Sweden

When we decided that we needed real change in

the City of Malm, we recognized that we needed
to build upon the revolutionary achievements of
Vstra Hamnen, with its 100 percent renewable
energy usage from wind, solar and geothermal
sources; its interconnectivity between rail, bus,
bike and foot transportation; and its distributed
energy management systems, and look at how we
could become a more efficient municipality
through mobility and ICT.!
Siemens Smart Grid Division was able to greatly
facilitate the development of mobility and ICT
solutions in Malm by leveraging the existing
distributed energy management platform it had
developed for the utilities and major industrial
buildings of Malm, and directing it towards
individuals within the municipality.!
The great work of the Malm & Me application,
developed by Siemens, engaged the citizenry in
improving mobility in the municipality, and thus
reduced energy demands and consumption, and
reduced the municipalitys carbon footprint
beyond zero.!

The application was developed by Siemens by

engaging all of its business units to provide data
into the shared application platform.!
The platform was encoded with an algorithm
which recognized the connections between the
product divisions and calculated the most
e f f i c i e n t u s e o f t h e m w i t h i n a d e s i g n a te d
municipality.!
The first step of the application was a
straightforward information stage which provided
the application user with real time data about
what their decisions meant from a sustainability
perspective.!
A user could be on a bus in the centre of Malm
and the application was able to communicate the
exact impact of the journey as well as provide
feedback on how the journey could be made
better in the future.!
All the while, the business units at Siemens were
a b l e to u n d e r s t a n d b e t te r t h e b e h a v i o r o f
commuters and identify cross business
opportunities for increased eciency gains.!

Whilst the adjustment phase of the application

for the citizens of Malm was dicult at times,
the educational hurdle wa s o vercome with
e n g a g e m e n t a n d p e r s i s te n c e o n b e h a l f o f
everyone involved.!

The municipality was very much engaged with

Siemens in this period of the applications life and
were able to implement larger scale eciency and
ICT gains also, which would be fed back into the
application.!

The Malm and Me Urban Mobility application

developed by Siemens was seen as a crucial step in
the direction to beyond zero emissions and energy
savings.!

The partnership with Siemens enabled The City

of Malm to make better and more efficient
infrastructure investments which were connected
to the application, leading to a more informed
citizenry.!

The application connected citizens to the often

invisible opportunities to enga ge in energy
efficient and time-saving behavior in the
municipality by providing them with easy to
understand feedback on their daily transportation
decisions and recommendations for better
decisions in the future.!
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The people appreciated the fact that we were

justifying our decisions and, by using the
application to communicate changes in
infrastructure and the reasons for those changes,
the citizens of Malm engaged with the civic

January 19, 2020

Malm, Sweden

dimension of their lives and helped us to make the

city better and better.!
A positive outcome of the application which had
not been expected was that through the eective
communication of intermodal transport solutions
and recommendations, as well as the ability for
people to engage in asset sharing (such as carpooling, bus-filling and advanced train
scheduling), citizens were able to understand
better the challenges of citywide management and
instead of being aected negatively by mobility
constraints, they were able to inform them and
aect them positively through feedback from the
application and their combined ability to work
together in the name of eciency.!
Since the implementation of the Malm and Me
application, the people of this great and evolving
city ha ve been able to become more active
stakeholders in the citys future whilst being
positively aected by mobility gains.!

On top of the mobility gains, improved well-being

and civic engagement of the population, and the
reduction to beyond zero carbon emissions, the
City of Malm was able to become so ecient
with the help of the Siemens Malm and Me
mobility application that taxes on the population
for city infrastructure investments and services
were able to be reduced for the first-time ever.!
The City of Malm had not only succeeded in
making the people more ecient, it had made
itself a far more leaner and ecient vehicle for
service delivery itself.!
The importance of the role of Siemens in this
evolution of efficient ser vice provision and
mobility for the City of Malm cannot be
understated - the Malm and Me application demystified the technological advances for the
people of the municipality and made them better
and more engaged in the challenges of their city
as a result.

By sharing cars with fellow citizens; filling buses

to the ideal capacity and allowing the trains to
operate with less
carriages through
advanced
train
scheduling, the people
have become more
understanding of one
another in their daily
engagement with the
c i t y, l e a d i n g f o r
happier and more
productive people
who go home to their
families ever y night
knowing that they
were actively involved
in the functioning of
this great city.!

Hllbara Malm