Miss Universe Mix-Up

Everyone has a bad day at work. But, on Dec. 20, Steve Harvey had an especially bad day at
work. At the closing ceremony of the 2015 Miss Universe Pageant, host Harvey made a mistake
that translated into instantaneous media attention around the globe.

H More than T h e  P r o c e s s

Since 5,300 women
i from 100

s
1952 countries have
competed in the
Steve Harvey
incorrectly crowns
competition. Miss Colombia as
t Miss Universe.
In 2015,
o more than During the show,
6 million global By women Steve Harvey
r viewers for women immediately
y tuned in to Did you apologizes,
watch. acknowledging the
hear...
mistake was his.

Agenda­setting The mix-up gained

national attention and
by the Mass Media How? became the one of the
The media doesn't tell us what to think... biggest TV-related
...it tells us what to think about. discussions.
"I want to apologize
The media capitalized on the events of the Miss empathetically to Miss
Universe Pageant to generate content that appeared Philippians and Miss
as the trending topic at the top of all Google searches Columbia. This was a terribly
and social media channels. honest human mistake and
I'm so
regretful."

Recommendations Kalyca Becktel

Steve Harvey should make his apology more appealing Annalise Dewhurst
Kalyn Hanna
and viral to the general public to ultimately mend
Kelsey Moss
international relations affected by his mistake.
Maggie Sin