Grounds for Defense

Chapter 5
Written by
Juan Carlos Barrios, Carlos Greene, Chris Rivers, Ty
Whalin

International Management
Convictions and goals set plans into motion
Decisions made daily
Decisions thought of in advance

Interlocking management and defined roles

Formula for duplicable success
Goals
Short term
Intermediate
Long term

Small Management
Process remains the same
Planning
Organizing
Directing

Tactics to be used
Public favor (Maine Roasters)
Business and compassion

Gained market share from Starbucks

Goals and Strategies

Strategic method of loyalty
Trust, planning, development

Customers
Loyal
Disloyal

Small company, Large company

Starbucks (recognized)
Maine Roasters (Unrecognized)

Types Of Managers
Starbucks Coffee
Top managers
Managers you usually dont see
Overall performance

Middle managers
Report to the top managers
More prone to see the middle managers

First line management

Supervisors and office managers
Work directly with the employees
These managers are highly utilized

Types of Managers
Maine Roasters Coffee
CEO
Rand Smith

General/Middle Managers
First line managers
Human resources
Hiring and training of new
recruits

Operation managers
Production
Inventory
Quality control

All Corporations Depend On

Effective Management
They perform many of the same functions
Are responsible for many of the same tasks
Have many of the same responsibilities

Work of all managers

Strategic development
Maine Roasters is not set up for worldwide distribution

Tactical plans
Starbucks has 700 locations in other countries

Analyze their environmental plans

Organize Direct
Control day to day operations

Corporate Culture
The shared experiences, stories, beliefs and norms that
characterize an organization
They're both selling coffee via coffee shops
Starbucks started in Seattle in 1971 by three coffee aficionados
In 1987, the three partners sold Starbucks to a former employee named
Howard Schultz

The common story is that one day a small firm like Maine
Roasters could eventually be bought Starbucks
Maine Roasters credits Starbucks coffee
Educating consumers about specialty coffee
Broadening the local market

Summary Slide

Grounds for defense

International management
Small management
Goals and strategies
Types of managers

All corporations depend on effective management

Corporate culture