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MAC

Mission for Area


Children
NURS 440- OSP Step 5
LeeAnn Bush
Krishanda Decker
Angie Farris
JoAnn Norman Metcalf

Our Service
Most families struggle with meeting the needs of school age
children who need after school care. To bridge the gap
between school and home while keeping children safe, MAC
vows to make a commitment to our community to provide
services and education to local families in order to promote
healthy food choices and increased physical activity after
school. We strive to decrease health problems associated with
childhood obesity, by giving children and their families the
necessary tools to promote healthy family units in our
communities.

Service need
for
Mission for Area Children
Many children do not have adequate supervision or a safe place to go after school. In fact,
many children go home to an empty house after school. These children are referred to as
latch key kids, going home to an empty house while parents work to provide for their
families.
MAC, is a non-profit afterschool program that provides a safe haven targeting middle
school children after school providing physical activity and healthy afterschool snacks to
those children who are in need. Our aim is to teach and protect children, but our overall
focus is improving our community through children and family engagement .

Benefits of: Mission for Area Children

Health and public safety by deterring at risk behaviors and promoting positive
interaction among school age children .

Improves self-esteem in middle school children through adult supervised activities after
school.

Supports youth development through activities and supervised socialization

Creates stronger individuals ,families and communities through volunteerism and


advocacy .

MACs Mission
Mission statement: A community-based
organization committed to improving the health of
the children at Fennville Public Schools.

Strategic Planning through


Collaborative Innovation
The aim of vision and mission statements is to capture the
essence of the organizations core values and beliefs while
keeping in mind the overall goals and objectives, outlining a plan
where the ultimate vision is realized through a collaborative effort.
Vision- A dream

or vision to be achieved .

Mission- A statement

of business and reason for existence .

Goals-

Results to be achieved are measured, directed towards


vision and mission.

Objectives-

How actions and interventions plan to achieve the


desired results.
(Nurnberger,2012)

MACs Philosophy
Philosophy: Our community of nurses is
committed to provide services and education
to the local families in order to promote
healthy food choices and increased physical
activity. We strive to decrease health
problems associated with childhood obesity,
by giving children and their families the
necessary tools to promote healthy choices.

MAC Goals
Our goals are consistent with our philosophy and mission statements. We are
committed to the families in our community to improve their health by educating
children and families about the benefits of healthy eating and physical activity.
Physical Activity:
To ensure that the children of Fennville Public schools have access to after
school programs that will increase their physical activity.
Healthy Eating:
To ensure Fennville Public School children can identify 3 healthy
snacks by March 1, 2016.

MAC Objectives
Our objectives demonstrate the commitment that we have to creating a program that works for
working families. Our staff will take time to mentor and educate both children and parents so
that as a family unit, they benefit from our services.
Physical Activity:
To create an after school program that offers physical education, transportation home, and
increasing the knowledge of physical education activities where 50% of children will attend by
March 1,2016.
Healthy Eating:
Objective: To educate Fennville Public School children and their families regarding healthy
food choices and understanding food labels by March 1, 2016.

Job Descriptions

President/CEO
Oversees operational affairs, voice of organization, makes the final decision based on collaboration from
all members and ensures that the mission, goals and objectives are met. Qualifications include a
Bachelors of Business Management/Marketing degree.
Vice President of Safety
Oversees community relations, compiles data from community services and ensures that food and safety
requirements are met. Directly reports to the President/CEO. Qualifications include a Bachelors of
Communication Degree.
Treasurer
The treasurer will be in charge of the budget for the program, allocates funds and organizes fundraising
opportunities to raise money for special programs. Directly reports to the President/CEO. Qualifications
include an Associate Degree in Accounting or Finance.
Director of Volunteer Services
Solicits donations from outside agencies and allocates them to appropriate manager, coordinates
recruitment and containment of volunteers for program. Reports to the President/CEO, Vice President of
Safety, or the Treasurer. Qualifications include an Associates Degree in Business.
Manager of Nutrition
Coordinates and implements nutritional guidelines and menus based on donations. Directly reports the
needs for supplies in order to continue program on a timely basis to the Volunteer Services. Reports to
the President/CEO, Vice President of Safety, or the Treasurer. Qualifications include a Registered
Dietitian.
Manager of Physical Activity
Coordinates and implements activities for children, ensures safety of activities. Directly reports the needs
for supplies on a timely basis to the Volunteer Services. Reports to the President/CEO, Vice President of
Safety, or the Treasurer. Qualifications include a Certified Fitness Trainer or a graduate of an accredited
Physical Education program.

Organizational Job Chart

Budget Proposal
Fennville Public Schools, enrollment rate http
://www.greatschools.org/michigan/fennville/1434-Fennville-Middle-School/
High school 428 students, Middle school 327 students, Elementary 652 students
After school program
All schools end school day at 2:50pm - Our program can be 3:15-4:15pm http
://fennville.schoolwires.net/Page/1
The schools are 1 block away and all participating students can meet at the middle school. (HS
after school sports)
Hours of Program: 3:15pm-4:15pm, Parents must pick child up after program
Cost per Student
Student
percentage of
participation

Number of
students

Income $5.00/
week per student

Income
$10.00/week per
student

50%

703

$3515

$7030

25%

352

$1760

$3520

10%

140

$700

$1400

Budget Proposal Continued


Salary
Average cost for small business http://www.payscale.com/research/US/Job=Fitness_Trainer/
Hourly_Rate
Position

Hourly Wage

Yearly Wage

CEO/President

$37.00

$72,000

Vice President

$35.00

$68,000

Treasurer

$18.00

$40,000

Director of Volunteer
Services

$26.00

$50,000

Manager of Nutrition

$26.00

$50,000

Manager of Physical
Activity

$15.00

$30,000

Miscellaneous supplies

$500.00/week

$26,000

* Total Cost per day at 1 hour a day: $157.00 a day for staff for 5 days total is $785.00 week
(but our goal is these are volunteer hours)
Based on expectation that we will receive money from grants and sponsors in the amount of
$2000+ /year.

Marketing Plan/Costs
*Advertisement Costs:
Journal of Professional Nursing
Product Advertisement Costs Effective Jan 2008:
Black & White Rates- based on insert requirement of 8 x 11
Full page $960.00
page $730.00
page $605.00
(Retrieved from: www.professional nursing.org)
Allegan County News
Weekly newspaper for Allegan County:
Up to 15 words $9
Additional words .25 cents each
(Retrieved from http://www.allegannews.com/classifieds)
*Other sources utilized for advertisement include school based newspapers/pamphlets and
posting on school website where no costs are involved.

References
Allegan county news. (2013, November 8). In Allegan. Retrieved November 30, 2015, from
http://www.allegannews.com/classifieds
Nurnberger, B. (2012). Organization strategy. Retrieved from
http://cocreatr.typepad.com/everyone_is_a_beginner_or/2012/04/defining-vision-missiongoals-and-objectives.html

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