Sie sind auf Seite 1von 1

Workshop1:Assets,Audiences,Trends,andCocreatedValue

1.

AssetsandAudiences(20minutes)
a. ReviewAssetsandAudienceGroupings
b. Dothegroupingsweprovidemakesense?
c. Makeadjustmentsasneeded
2. Trends(20minutes)
a. PresentationKeyfindingsfromKnowYourOwnBone,Pew,NMCHorizonReport,and
Trendswatch(10minutes)
b. Othertrends?(10minutes)
3. Howtrendsimpactassetsandaudiences(20minutes)
a. Whydoyouthinkso?
4. Break(10minutes)
5. CoCreatedValue(CCV)
a. IntroActivity(10minutes)
b. ReviewCCVConceptprovidingexamples(5minutes)
c. GroupsworktogethertocreatenewCCVstatements(15minutes)
d. Groupssharestatements(10minutes)
e. Voteonmostrelevantstatements(5minutes)
f. Refinemostrelevantstatements(10minutes)
6. Reviewwhatweaccomplishedanddiscussnextsteps(5minutes)

Das könnte Ihnen auch gefallen