Anna$R.

$Cole$
St.$Louis,$MO$63108$|$715521059145$|$annac5673@gmail.com$
$
Target'Position:$$Digital$Communications$and$Media$Manager$
Resourceful,$dedicated,$and$innovative$communications$professional$with$wide$ranging$experience$in$
digital$media,$content$creation,$reporting,$marketing,$public$relations,$client$communications,$and$
project$management$in$multiple$settings$including$university$athletics,$television,$and$marketing$
agencies.$$
!

Skilled$at$managing$projects,$conducting$research,$reporting$relevant$news,$planning$events,$and$
creating$social$media$strategies.$$

Experience$writing$and$editing$content$for$social$media$posts,$blogs,$websites,$newsletters,$stories,$
press$releases,$and$more.$

Collaborative$team$member;$organized,$detail5oriented,$and$capable$of$prioritizing$multiple$projects$
simultaneously.$

Talent$for$listening$and$asking$the$right$questions$to$develop$stories$and$brands.$
Areas&of&Expertise&
Social$Media$Management$|$Media$&$Public$Relations$|$Athletics$Reporting/Journalism$
Research$Projects$|$Writing$|$Marketing$|$Branding$|$Storytelling$|$Building$Media$Lists$
Print$&$Digital$Communications$|$Pitch$Development/Delivery$|$Facebook,$Twitter,$Instagram$
Technical&Toolbox&
Microsoft$Office$(Word,$Excel,$PowerPoint,$Note)$|$Avid$NewsCutter$|$iNews$|$Adobe$Creative$Suite$
Certified$to$Operate$Bloomberg$Terminal$

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Education$

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Master$of$Arts,$Convergence$Journalism$|$Concentration$in$Strategic$Communications$|$December$2015$
University$of$MissouriColumbia,$MO$ $
$
Bachelor$of$Science$in$Education$and$Social$Policy$|$Concentration:$Human$Development$and$
Psychological$Services$|$June$2013$
Received$the$honor$of$Deans$List,$spring$quarter,$2012$
Northwestern$UniversityEvanston,$IL$ $$
$

Professional$Experience$
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Account$Executive$$PLS$Logistics$Services$$January$2016Present$
Manage$transportation$logistics$for$existing$customer$base$in$addition$to$researching$potential$
customers$and$making$cold$calls$to$expand$base.$Interact$with$team$to$solve$logistics$challenges$daily.$
Build$strong$relationships;$negotiate$client$and$carrier$freight$rates.$$
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Assistant$AE/PR$Consultant$$Geile/Leon$Marketing$Communications$$MayAugust$2015$
Worked$with$internal$team$members$to$meet$the$marketing$needs$of$clients.$Drafted$publicity$materials$
for$print,$digital$and$television$outlets.$Collaborated$with$reporters$for$story/promotional$opportunities.$
Researched$and$developed$media$lists.$$
! Heavily$involved$with$creating$social$media$guidelines$for$staff;$updated$all$platforms$to$consistently$
reflect$the$agencys$brand.$$
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Anna$R.$Cole$|$715521059145$|$annac5673@gmail.com$|$Page$2$
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Contributing$Writer$$Sportswatch$$August$2013May$2015$
Researched$topics$and$wrote$feature$stories$focused$on$college$athletes/teams.$Covered$major$college$
sporting$events$and$wrote$game$stories.$Contributed$opinion$pieces$to$the$SEC$section$of$the$
Sportswatch$blog.$
! Suggested$creating$a$video$component$to$enhance$stories$and$expand$exposure.$
$
Reporter$$Mizzou$Network$$August$2014January$2015$
Shot$and$edited$video$for$womens$basketball$program$promotions$and$highlights$for$fall$sports.$Created$
game$day$video$board$content.$
! Produced$online$streaming$of$games$and$practices;$interviewed$players$and$wrote$articles$that$
allowed$the$public$to$get$to$know$the$team.$
$
Social$Content$Intern$$FleishmanHillard$$MayAugust$2014$
Assigned$to$the$Energizer$account;$brainstormed$social$media$strategies$and$wrote$copy$for$the$
Energizer$Bunny$brand$on$all$social$channels.$Analyzed$social$media$strategies$of$competitors$and$
presented$recommendations.$Created$graphics$and$images$using$Adobe$Photoshop;$developed$media$
lists$using$Cision$and$pitched$stories$to$media.$
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Video$Editor/Writer$$Newsy$$JanuaryJune$2014$
Combined$news$coverage$from$major$media$outlets$to$write$stories.$Researched$coverage$of$stories$to$
produce$a$worldview$of$events.$Edited$video$content$using$Final$Cut$Pro$X.$
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Production$Assistant/CutFin$Anchor$$KOMU5TV$(NBC)$$JuneDecember$2013$
Managed$a$variety$of$functions$for$this$television$station.$Utilized$Avid$News$to$create$highlights.$$
Applied$iNews$to$write$scripts$matching$the$video$content.$Operated$teleprompter$during$newscasts.$
$
Digital$Sports$Producer$$KOMU5TV$(NBC)$$AugustDecember$2013$
Managed$all$social$media$accounts,$posting$mid5Missouri$sports$stories.$Produced$articles$about$area$
sporting$events$and$athletes$for$KOMU.com.$$Uploaded$sports$segment$of$show$to$KOMU$8$News$Sports$
on$Demand.$
$
Intern$$Comcast$SportsNet$$December$2012April$2013$
Member$of$news$team$that$produced$a$daily$sports$news$broadcast.$Shadowed$reporters$in$the$field$
(sporting/charity$events$in$Chicago$area).$$Discussed$strategies$with$writers$to$create$articles$for$the$
company$website.$
$$

Leadership$Experience$
$
Northwestern$University$Varsity$Basketball$$August$2010June$2013$
! Balanced$20+$hours/week$of$athletic$responsibilities$in$conjunction$with$full$academic$course$load.$
! Participated$in$service$opportunities$with$the$team$such$as$volunteering$at$local$elementary$schools$
and$refereeing$local$basketball$tournaments.$
$
University$of$Kentucky$Varsity$Basketball$$August$2009August$2010$
! Maintained$a$3.5$GPA$while$managing$a$20+$hour/week$training$schedule.$
! Frequently$visited$the$Lexington$area$Childrens$Hospital$to$provide$emotional$support$to$patients.$