JULIE A.

GONZALEZ
Winchester, MA | JAGonzalez7911@gmail.com | 339.970.4503
Professional Summary
Marketing professional with 10+ years of multi-channel marketing, communications and content
management experience in pharmaceuticals (renal), biotech and technology-focused industries
(corporate and agency settings). Strategic development and execution of product and corporate
communications (social, digital, print). Outstanding writing, editorial and presentation skills. Natural
relationship-builder with professionalism, integrity and sense of humor.
Talent for crafting engaging content, compelling messaging and providing strategic insights to
develop intranet sites, collateral, sales materials, social media and CRM campaigns. Advanced
understanding of consumer behavior, motivators, insights (BS Sociology, Northeastern).
Experience with SharePoint, Salesforce, MS Office 365, basic HTML. PowerPoint expertise.
Skills and Expertise

Marketing Strategy Brand/Product Mktg, Collateral, Success Stories, Thought Leaders, CRM
Sales Enablement Strategic Messaging, Promotions, Educational Materials, Advertising
Content Management Writing, Direct Marketing, Design, Websites, SharePoint
PR & Events Press Releases, Social Media, Tradeshows, Speaker Bureau Programs & KOLs

Experience
Content Manager, Bain Capital, LLC (Consultant), Boston, MA
10/15 Present
Strategic planning, design and content development for global corporate intranet (SharePoint 13).
Evangelist for site; collaborating with business leaders to create vision and department messaging.
InVentiv Health Clinical (02/13 10/15):
Communications Manager at Biogen (inVentiv Consultant), Cambridge, MA 04/15 10/15
Responsible for all internal communications within the Global Clinical Operations organization:
Strategic Communications Strategic planning, writing and development of all GCO internal
communications (org announcements, newsletters, global town halls, senior leadership news).
Developed and delivered of high-impact communication strategies and tactics to enhance the
global culture and align/engage employees worldwide.
Corporate Intranet Responsible for managing and executing the design, development and
implementation of the GCO iNet and TeamNet Sites, as well as maintenance (SharePoint).
Senior Leadership Partner Worked with leadership team to develop, deliver and align on
business/HR plans. Managed executive communications and team meetings.
Marketing Manager, inVentiv Health Clinical, Burlington, MA
02/13 04/15
Responsible for all marketing communications for inVentiv Clinical Trial Recruitment Solutions:
Brand Management Executed multi-channel marketing campaigns. Implemented lead
generation strategies. Strategically positioned the iCTRS brand and built market awareness.
Business Development Created CRM campaigns and e-mktg (Salesforce); managed leads.
Internal Communications Content and creative development of intranet site, elevator pitch

Julie A. Gonzalez (339) 970-4503

and executive blogs. Pro-actively cultivated sense of community across employees worldwide.
External Communications Wrote content for website, press releases, case studies, and
collateral. Developed capabilities decks and high-level sales presentations for vice presidents.
Drove CRM campaigns in Salesforce (lead management, nurturing and reporting).
Social Media Oversaw iCTRS social media messaging, maintained editorial calendar and
tracked visitor engagement metrics. Launched LinkedIn campaign; tripled following.
Thought Leadership Collaborated with senior leaders on positioning and strategy. Capitalized
on opportunities to establish thought leadership (articles, speaking opportunities).
Marketing Coordinator, Fresenius Medical Care, Waltham, MA
01/07 11/11
Pharmaceutical product management and communications activities for renal pharma:
Pharmaceutical Marketing Assisted in product launch, logo and messaging development.
Sales Enablement Produced sell sheets, advertising, patient education materials and sales
tools. Managed inventory and vendors. Coordinated national sales meeting and tradeshows
with sales leadership. Direct marketing letters, website content and collateral.
Content Management Promotional review process with legal and regulatory for all materials.
Speaker Bureau Management Established the FMC Speakers Bureau; coordinating over 200
events annually. Built relationships with high-profile KOLs, oversaw contracting and events.
Communications Specialist (Contractor), Digital People, Boston, MA
11/05 01/07
Provided editorial insight and branding strategy for clients in the development of marketing
materials; translating business goals/concepts into a clear, consistent message (ppts, collateral).
Sales and Marketing Coordinator, Empirix, Bedford, MA
07/04 10/05
Prepared management presentations, sales data/reports CRM database, national events for VPs.
Marketing and Public Relations, Collaborative Insight, Boston, MA
01/03 07/04
Developed and executed strategic marketing/PR campaigns and branding activities for clients:
Marketing Strategy and Communications Created presentations, product launch materials,
strategic communications and brand messaging. Assisted with white papers and case studies.
Public Relations Operated as PR contact for clients; wrote press releases, engaged industry
analysts. Coordinated media relations efforts to generate continuous news; secured press
coverage for article placements, awards and product reviews. Developed media database.
Business Development Assisted in new business proposals, industry research, market data.
Education
Bachelor of Science, Sociology (Cum Laude), Northeastern University
Business and Marketing coursework; VP of Northeastern University Marketing Association
Internships

Content Manager, OneCore Website content, success stories, marketing campaigns

Events Coordinator, Sybase Tradeshow planning; budgets, logistics, vendors, ROI/metrics
Direct Marketing Coordinator, Sybase Direct mail campaigns; production, costs, vendors
Corporate Communications & Public Affairs, Verizon Internal communications, newsletters