Welcome to "Create the BCG Matrix"

The blue and pink cells provide additional information

For more information on the BCG Matrix please visit:

Follow the Steps in Yellow. Only enter data/information in the Grey cells.
Or you can watch the YouTube video at
How to Use Video
www.The BCG Matrix.com
Or email: geoff@thebcgmatrix.com

Simply type over the grey cells below to quickly and easily create the BCG Matrix
Step 1 Enter the Title of Your BCG Matrix
Step 2 Enter the Products to be Mapped
Up to a maximum of 25 brands/products, please type over the examples
below.
Important Tip: Do NOT enter two different products
with EXACTLY the same numbers.
Vary the numbers slightly to clearly show them.

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

Step 5

Civil Works
Mechanical Works
Radio, Telecommunications and Instrumentation
Reparation/maintenance/renovation of buildings

BCG Matrix for a PT Hutama Karya

Step 3 Score each product portfolio for share and growth
Use a 1-9 scale, where

9 = Very high
7 = High
5= Average
3 = Low
1 = Very low

Step 4

Note: Circle sizes r

Note: You may use any value in the 1-9 scale, e.g. 6.5

Note: The higher the number, the larger the market share or
growth rate or circle size in the matrix.
RELATIVE MARKET SHARE
MARKET GROWTH RATE
7
3
6
5
3
6
8
5

Note: If
CIRCL

When finished entering your data above, simply copy the BCG Matrix below and paste it into your document.

BCG Matrix for a PT Hutama Karya

HIGH

STARS

To maintain the
mtrix whe
QUESTION MARKS

2
3
4

Growth
Rate

LOW
HIGH

CASH COWS

Relative Market Share

DOGS

LOW

ya
Change the circle sizes
Note: Circle sizes represent revenue size

Note: If not known, set all values to 5.

CIRCLE SIZES
9
4
2
5

our document.

5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5

To maintain the formatting of the

mtrix when you copy it:
Click on the very edge of the
matrix to highlight it
Select 'copy' from the menu
Go to your document
Select 'paste', then 'paste special'
and choose 'bitmap'.