Lesson Plan Draft

International Marketing

MKTG 4471

Malak Taher

Lesson Plan Introduction:

International Market-Entry Opportunities lesson is the third class of International marketing Course. The
preceding lessons are Introduction to International Marketing and The International Marketing Environment. The
following lesson is Assessing International Market-Entry Opportunities, lesson.
IPads/ computers/ smartphones are needed for students to do a quick search and answer questions. Enough handouts of slides/activities/articles related to the subject is a backup plan in case of required technology/equipment
and/or resources are not available, or system is down.
The outcome of this lesson is Criticize strategies that organizations seek to penetrate International markets.
Objectives are stated in front of each stage of Kolbs Cycle.
Possible accommodations for learners with disability as captions to the video, sitting arrangement for shortsighted,
or farsighted learners, printing hand-outs in appropriate font, not to use hot colors like red, orange, and yellow

Lesson Plan Draft

International Marketing

MKTG 4471

Malak Taher

International Market-Entry Opportunities

Outcome: Criticize strategies that organizations seek to penetrate International markets.
Stage 1: MOTIVATION
Time Objective(s)

15
mins

- Define the
name of the
strategy
that was
followed
by Pfizer
and
Allergan in
the video
- List the
benefits of
following
this
strategy
by the two
companies

What the teacher will do

- Name the subject, and

clarify to students that
they will now see a
video, in which they
will find out the
answers to the
questions in the handouts
- Distribute hand -outs
with questions, and
give students 2 mins
to read
- Play the video
- Show a slide with the
same questions
- Let them discuss in
pairs

What the students

will do

Resources

- Read the
questions

- Smart
Notebook slides

- Watch the
video

- Watch a
YouTube video

- Find the
answers to the
questions
from the video
- Discuss in
pairs
- Write missing
answers

Informal
Assessment (how
will the teacher
know the students
are learning)
I will know that
the students
are learning
through
moving around
and hearing
their
conversation
and also by
watching them
answering
questions they
have on the
slide/ hand-out

Lesson Plan Draft

International Marketing

MKTG 4471

Malak Taher

Stage 2: COMPREHENSION
Time

15
mins

Objective(s)

- Classify
three
different
strategies
- Give
examples
for each
strategy
- Point out
reasons for
following
these
examples
to each
strategy

What the teacher will

do
- Explain the
activity
- Distribute
hand outs
- Give students 2
mins to read the
hand-out

What the students will Resources

do

Informal Assessment
(how will the teacher
know the students are
learning)

Jigsaw
- Create three
groups (A, B, C) to
read / discuss
and answer
questions of one
of the strategies

- Give students 3
mins to answer
and to check
their answers

- Create new
groups, each
group has to have
a member of A, B,
and C groups

- Move around to
hear students
discussion and
check answers

- Discuss and
answer questions
concerning each
strategy

- Hand- outs

- Students
discussing and
answering
questions
- As a teacher, I
will move around
to hear the
discussion and
check the
answers.

Lesson Plan Draft

International Marketing

MKTG 4471

Malak Taher

Stage 3: PRACTICE
Time

Objective(s)

15
mins

Practice what
they learned
about each
strategy

What the teacher will

do

- Explain the
activity
- Distribute handouts to existing
groups
- Show slides
(Slides and handouts
have the same
questions)

What the students will Resources

do

- Students in
groups to do
online search to
find out answers
to questions

Hand- outs
IPads, Laptops,
smartphones

Informal Assessment
(how will the teacher
know the students are
learning)
- Students
discussing and
answering
questions
- As a teacher, I
will move around
to hear the
discussion and
check the
answers.

Lesson Plan Draft

International Marketing

MKTG 4471

Malak Taher

Formative Assessment
Time Objective(s)

15
mins

- Detect in
depth
information
about the
three
strategies
discussed in
the class

What the teacher will do

- Explain that:
- Students to start an
in-depth online
search in the
existing groups.
- Students to find out
pros and cons of
one of the
strategies/ and
types of this
strategy.
- Students to write
them down in a
report
- Clarify to students
where to submit
their reports due
date, and that
reports will be
discussed next class

What the students

will do

- Students to
start an indepth online
search in the
existing
groups.
- Students to
find out pros
and cons of
one of the
strategies/
and types of
this strategy.
- Students to
write them
down in a
report

Resources

IPads, Laptops,
smart phones

Informal Assessment
(how will the teacher
know the students are
learning)
- As a teacher, I
will move around
to hear the
discussion and
check the
progress.

Lesson Plan Draft

International Marketing

MKTG 4471

Malak Taher

References
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http://www.alliance-mariage.be/catalogue/bague-alliance-pas-trop-epaisse-assez-large-modele-homme-en-or-modeledame-en-or-sertie-d-un-diamant/281-alliance-or-bicolore-blanc-et-jaune-diamant-07067-07068.html
China Business. (2014). Merger, Acquisition, Alliancewhich is the Best?. Retrieved from
http://chinabusinessphilippines.com/index.php?option=com_content&view=article&id=249:merger-acquisitionalliancewhich-is-the-best-&catid=31:asian-brand-strategy&Itemid=73
Daily Fantasy.(2015). Adidas wins NHL jersey rights; World Cup sweaters up in air. [Online image]. Retrieved from
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Fierce Content management. (2010). Merger and Acquisition Roundup: Who Changed the Game in 2010. [Online image].
Retrieved from
http://www.fiercecontentmanagement.com/special-reports/merger-and-acquisition-roundup-who-changed-game-2010
Forbes/Entrepreneurs. (2014). 20 Key Due Diligence Activities in A Merger and Acquisition Transaction. [Online image].
Retrieved from
http://www.forbes.com/sites/allbusiness/2014/12/19/20-key-due-diligence-activities-in-a-merger-and- acquisitiontransaction/
New logo.(n.d.). New Mind Set of Rebook. [Online image]. Retrieved from
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yvqB08fJAhWwo4MKHfUGAZ8Q_AUIBigB#imgrc=j4SgsjT7KMYyCM%3A

Lesson Plan Draft

International Marketing

MKTG 4471

Malak Taher

Proctor and Gamble buying Gillette. (n.d.). [Online image]. Retrieved from
https://www.google.ca/search?q=procter+%26+gamble+and+gillette&espv=2&biw=1366&bih=599&tbm=isch&source=l
nms&sa=X&ved=0ahUKEwjr_ZKf1cfJAhVCnYMKHTp4AXQQ_AUICCgD#imgrc=D34L83TRQ1kyBM%3A
REUTERS. (2015, October 30).Pfizer, Allergan drug merger talks raise tax hackles in U.S. [Video file]. Retrieved from
http://www.reuters.com/article/us-allergan-m-a-pfizer-idUSKCN0SN01P20151030#2KDK5TgGQqh0AHHW.97
The Disney Company.(n.d.).About Disney. [Online image]. Retrieved from
https://thewaltdisneycompany.com/about-disney
Thompson Rivers University. (n.d.).International Marketing3.0 Credits. Retrieved from
http://www.tru.ca/distance/courses/mktg4471.html
PIXAR WIKI. (n.d.). Pixar Animation Studio. [Online image]. Retrieved from
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