Welcome to Dreamforce

our 7th annual user and developer conference.
It’s time to dream big again. It’s time to get closer to your customers than you ever thought possible. It’s time for your employees, partners, and customers to join the conversation and keep your business humming at the speed of the Web. It’s time for Dreamforce. If there’s one lesson the last year has taught us, it’s that the high costs, high risk, and elusive returns of software just don’t make sense anymore. Salesforce.com and cloud computing have the answers that are right for your business today. And for the years ahead. In the next few days, you’ll learn more about all our clouds and how they can help you manage your business: the Sales Cloud, the Service Cloud, and the Custom Cloud. Every year, you astonish us with your success stories, and our 300+ customer speakers are the real stars of this show. We hope you’ll take advantage of hearing as many of them as you can. And, of course, because this is Dreamforce, we promise more than a few surprises that are guaranteed to inspire new ways to put cloud computing to work for your business. But perhaps the greatest source of inspiration comes from your fellow customers—whether it’s in a breakout session or a casual conversation over coffee at the Cloud Café. Here’s to your continued success in the cloud. As always, I invite you to join the conversation with us at the show or any time via email at ceo@salesforce.com. Aloha,

Aloha,

Marc Benioff Chairman & CEO salesforce.com

Learn

My Dreamforce Success Plan
My goals for Dreamforce Must-attend sessions

Questions for the Experts

Companies to see in the Cloud Expo

Winter '10 demos to experience Sales Cloud Service Cloud Custom Cloud Cloud apps to check out

3 big wins: things I can do right away back at the o ce

Goals for my 1:1 Success Clinic

Can't leave without… Attending a hands-on workshop Exploring the Salesforce.com Campground Getting my picture taken cture

3 ways to network
Birds-of-a-Feather lunches Evening receptions Join a local user group

Complete the online Dreamforce Survey and help shape next year’s conference!
Be eligible to win one of 42 Apple iPod nanos to be given away at Dreamforce. See the conference desk for details.

2

The Cloud-Computing Event of the Year

Table of Contents
Welcome to Dreamforce ....... 1
Table of Contents.............................................3 Agenda at a Glance .........................................4 Daily Highlights—Wednesday.......................8 Daily Highlights—Thursday ........................ 10 Daily Highlights—Friday ............................. 12

Explore ............................... 83
Explore: Salesforce.com Campground ...... 84 Explore: Take Your Cloud Mobile ................ 86 Explore: Cloud Expo Sponsors .................... 88
Strategic Cloud Sponsors ...........................................88 Platinum Sponsors ........................................................88 Gold Sponsors.................................................................90 Silver Sponsors ...............................................................96 Bronze Sponsors ......................................................... 101 Industry Solutions ...................................................... 103 Exhibitors ....................................................................... 104

Learn ................................... 13
Keynotes ........................................................ 14 Learn: Tracks & Sessions .............................. 18
Sales....................................................................................19 Service ...............................................................................26 Marketing .........................................................................32 Administrators ................................................................38 Large Enterprises ...........................................................44 Channels ...........................................................................47 Executive Insight............................................................49 Small Business ................................................................51 Admin to AppBuilder ...................................................53 Beginning Developers .................................................54 Advanced Developers..................................................57 IT Executives ....................................................................59 Backstage Pass ................................................................63 Partner Success ..............................................................64 Financial Services ..........................................................66 Healthcare & Life Sciences..........................................68 Media & Communications ..........................................69 High Tech ..........................................................................70 Professional Services ....................................................71 Manufacturing & Retail................................................71 Nonprofits, Public Sector & Education ...................73

Connect............................. 107
Connect: Special Events..............................108 Connect: Salesforce.com Foundation .......112 Earthforce Initiative at Dreamforce ..........114

Experience ........................ 119
General Information....................................119 Moscone Center Maps ................................122

Learn: Force.com Zone................................. 77 Learn: Hands-On Training ........................... 78 Learn: Salesforce.com Certification ........... 79 Learn: Partner Success ................................. 80

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7:00 a.m

8:00 a.m.

9:00 a.m.

10:00 a.m.

11:00 a.m.

noon

1:00 p.m.

2:00 p.m.

Tuesday, November 17

Registration 7:00 a.m. – 8:00 p.m.

Foundation Event 9:00 a.m. – 4:00 p.m. Paid Hands-On Training 8:00 a.m. – 5:00 p.m.

Wednesday, November 18

Registration 7:00 a.m. – 8:30 p.m.

Breakout Sessions 11:45 a.m. – 12:45 p.m. Breakfast 7:30– 9:00 a.m. Cloud Expo North Hall D 7:30 – 9:00 a.m. Force.com Zone Esplanade 7:30 – 9:00 a.m. State of the Union Esplanade 303/305 11:45 a.m. – 12:45 p.m. Cloud Expo North Hall D 11:00 a.m. – 8:00 p.m. Force.com Zone Esplanade 11:00 a.m. – 8:00 p.m.

Birds-of-a-Feather Lunches by Role – North Hall D 12:45 – 2:15 p.m. Attendee Lunch North Hall D, South Hall A 12:45 – 2:15 p.m.

Breakout Sessions 2:15 – 3:15 p.m. Attendee Lunch sponsored by meLLmo

Opening Keynote with Marc Benioff & Special Guests South Hall B & C 9:00 – 11:00 a.m.

Registration 7:00 a.m. – 6:00 p.m.

Thursday, November 19

Breakout Sessions 7:30 – 8:30 a.m. Breakfast 7:30 – 9:00 a.m. Cloud Expo North Hall D 7:30– 9:00 a.m. Force.com Zone Esplanade 7:30 – 9:00 a.m.

Birds-of-a-Feather Breakout Sessions Lunches byVertical 11:30 a.m. – 12:30 p.m. North Hall D 12:30 – 1:30 p.m. Attendee Lunch North Hall D, South Hall A 12:30 –1:30 p.m. Cloud Expo North Hall D 11:00 a.m. – 4:15 p.m. Force.com Zone Esplanade 11:00 a.m. – 4:15 p.m.

Breakout Sessions 1:30 – 2:30 p.m. Attendee Lunch sponsored by Aprimo

General Session with Marc Benioff & Special Guests South Hall B & C 9:00 – 11 a.m.

Breakout Sessions 9:00 – 10:00 a.m.

Breakout Sessions 10:15 –11:15 a.m.

Breakout Sessions 11:30 a.m. – 12:30 p.m.

Registration 7:30 a.m. – noon

Friday, November 20

Breakfast 7:30 – 9:00 a.m. Cloud Expo North Hall D 7:30 – 11:30 a.m. Force.com Zone Esplanade 7:30 a.m. – 1:00 p.m.

Agenda at a Glance

3:00 p.m

4:00 p.m.

5:00 p.m.

6:00 p.m.

7:00 p.m.

8:00 p.m.

9:00 p.m.

10:00 p.m.

NonProfit Educator Welcome Reception North Hall 135 5:00 – 6:00 p.m. New Attendee Orientation North Hall 134 5:00 – 6:00 p.m.

Cloud Expo North Hall D 6:00 – 8:00 p.m. Welcome Reception North Hall D 6:00 – 8:00 p.m. Force.com Zone Esplanade 6:00 – 8:00 p.m.

Breakout Sessions 3:30 – 4:30 p.m.

Breakout Sessions 4:45 – 5:45 p.m.

Force.com Developer Hackathon Esplanade 5:45 – 8:00 p.m. Networking Reception North Hall D 5:45 – 8:00 p.m. Global Gala South Halls B & C 8:00 – 10:00 p.m.

Breakout Sessions 2:45 – 3:45 p.m. Cloud Crawl Temple Nightclub 9:00 p.m. – 2:00 a.m.

Special General Session with Gen. Colin L. Powell, Ret. South Hall B & C 4:15 – 5:45 p.m.

To steer your company through these turbulent times, the cloud helps you reduce costs and increase sales. Our cloud apps help you manage your customer information and share any information in any application in your company—without a big up-front software investment that’s expensive to install and maintain. With the Force.com cloud platform, you can mind your customers and your budget at the same time. You can use Force.com to customize your CRM applications or build new business applications and Web sites faster and easier than ever before. Our cloud infrastructure has been fine-tuned over the past 10 years so it’s secure, reliable, and fast. It powers more than 63,000 businesses running 120,000+ applications that 1.5+ million users count on every day. In other words, it’s a proven service you can really trust. Honest.

Breakout Session Schedule
Esplanade 300 11:45 a.m. –12:45 p.m. IT Executives Defining the Cloud: Gartner Explains What the Cloud Means for Enterprise IT Esplanade 304 Administrators Stay in Sync with Connectors for Outlook and Lotus Notes Esplanade 306 Administrators The Cardinal Rules of User Adoption Esplanade 308 Partner Success Consulting in the Cloud: Salesforce.com’s Consulting Partner Program Esplanade 310 Channels Partner Management 101: Rolling Out Salesforce CRM for Partners Force.com Theatre Partner Success The Fastest Path to the Cloud: Salesforce.com’s ISV Partner Program Esplanade 303 Beginning Developers Force.com: Platform State of the Union Esplanade 305 Advanced Developers Force.com: Platform State of the Union Esplanade 307 Service Extreme Makeover Customer Care Esplanade 309 Admin to AppBuilder Build Your First Custom App Using Your CRM Skills with Clicks, Not Code South 102 Marketing Hands-On: Building Reports to Analyze ROI South 103 Administrators Hands-On: Have It Your Way-Customize Your Org to Fit Your Business Sales Hands-On: Managing Opportunities with Workflow South104

Wednesday, November 18

Large Enterprises 2:15–3:15 p.m. Establishing Innovation Management Governance and a Framework

Administrators Analytic Basics: Reports and Dashboards

Administrators 360° Integration: “The Essentials” Session

Backstage Pass A Look Inside the Force.com Infrastructure

Channels Service Partners: Collaborating in Real Time on Service Issues

Partner Success 7 Secrets of Cloud Startup Success

Beginning Developers Building Public Web Sites in the Cloud with Force.com Sites

Advanced Developers Deep Dive with the New Force.com Platform Technology (Advanced)

IT Executives Build Apps 5 Times Faster with Force.com

Advanced Developers Got (lots of ) Data? New Bulk API for High-Volume Data Loading

Marketing Hands-On: Building Dashboards to Drive ROI

Administrators Hands-On: Giving the Right People the Right Information

Admin to AppBuilder Hands-On: Building Your First Force.com Platform Application

Large Enterprises 3:30–4:30 p.m. Organizing and Executing to Match the Speed of Cloud Computing

Administrators Top 10 Things Your Users Want (Though They Might Not Know It)

Administrators Admin-Built Apps: How to Become a Hero

Administrators Introduction to Force.com Pages and Force.com Code

Channels Driving Adoption: Best Practices for Creating Partner Programs

Partner Success From Garage to Glory: Insider Tips and Techniques from Top ISV Partners

Beginning Developers Force.com in Action: Building an Application in Real Time

Advanced Developers What’s New in Force.com Code

IT Executives What Applications Are Right for the Cloud?

Advanced Developers Release with Zero Impact

Sales Hands-On: Building Reports to Analyze Revenue

Service Hands-On: An Introduction to Managing Support in the Cloud

Administrators Hands-On: Pulling It All Together with Custom Report Types

Small Business 4:45–5:45 p.m. A Conversation with Small Business Leaders

Administrators If You Train Them, They Will Learn

Administrators Jack Be Nimble: Master Process Automation with Salesforce CRM

Administrators A Brave New World: Think & Act Globally

Administrators The Self-Healing Database: Advanced Data Quality for Busy Administrators

Beginning Developers Building Application User Interfaces with Visualforce

Advanced Developers Architecting in the Cloud: Building Enterprise Apps That Scale

IT Executives Build the Business Case for Force.com: Prove the ROI & TCO of the Cloud

Partner Success Cloudonomics 101: Creating a Financial Plan for Your Force.com Business

Sales Hands-On: Building Dashboards to Drive Revenue

Service Hands-On: Automating Your Service Cloud

Beginning Developers Hands-On: An Introduction to Force.com Code (Apex)

North 120 11:45 a.m. –12:45 p.m. IT Executives Cloudsourcing: The Next Phase of Cloud Computing Sales

North 121/122

North 123 Executive Insight How to Boost User Adoption for Higher ROI Sales

North 124 Sales

North 125

North 130 Marketing Lead Management 101: Qualifying, Scoring, and Routing Your Leads for Success

North 131 Marketing Search Engine Marketing Junkies Sales

North 132 Sales

North 133 Service

North 134

West Mezzanine 250 Healthcare & Life Sciences Custom Cloud Innovation in Healthcare and Life Sciences

West Mezzanine 254 Financial Services Breaking the Mold: Transform the Customer Service Experience in the Cloud

West Mezzanine 270 Media & Communications Creating an Enterprise Cloud Strategy in Your Media Company

Inside Sales Call Scripting Using Adobe Flex

Accelerate and Streamline Sales Incentive Rollout and Management on Force.com

Sales Forecasting: New Ways to Forecast Your Existing and New Business

Arming Reps to Win: Introduction to the Integrated Content Library

Hear Gartner’s Seven Secrets of Sales Success

The Future of the Customer-Centric Web and the Role of the Service Cloud

Sales 2:15–3:15 p.m. Measuring Your Organization’s Sales Intelligence: Getting More with Less

Service Join the Social Conversation

Sales Sell More, Sell Faster with Integrated On-Demand Sales Quoting Tools

Marketing A Marketer’s Tale: Top Challenges Solved with Marketing Automation

Executive Insight Accounting for Success! Streamlining Processes with the Platform

Service Complex Integrations in Your Contact Center

Marketing Master Your Content Library: Maximize Your Messaging Impact

Sales How Salesforce.com Manages and Measures Sales Productivity Programs

Sales Delivering Business Insight with Reports and Dashboards

Marketing Delivering B2B Marketing Excellence in a Socially Connected World

Healthcare & Life Sciences Improve the Health of Your Business by Becoming Service-Oriented

Financial Services Improving Carrier-Agency Interaction in the Cloud

High Tech Getting It Right: The Keys for Successful High-Tech Deployments

Large Enterprises 3:30–4:30 p.m. Dispelling Cloud Integration Myths

Service Maximizing Agent Productivity: It’s a Game Changer for Today’s Business

Administrators Salesforce.com as the Company Portal: Incorporating Multiple Data Sources and BI

Executive Insight CIO Insider: How to Leverage Cloud Integration to Turbocharge Salesforce CRM

Sales Configuration & Pricing. A Quoting App and a Critical Part of Business Process

Service Force.com Sites for the Service Cloud

Marketing Getting Started with Salesforce CRM and Google AdWords

Channels Increase Channel Revenue with a Partner Certification Program

Sales Ready to Rock Your Productivity? Meet the New Salesforce CRM for Outlook

Sales How Salesforce.com Uses Salesforce CRM for Pipeline Management

Marketing Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads

Sales

Sales

How to Tap into Social Media Automatic Harmony: to Drive Sales Results Empower Sales & Marketing with Webinar Data

Large Enterprises 4:45–5:45 p.m. Today’s Forecast: Enterprise Order Management through the Cloud

Service Knowledge: It’s the Heart of the Service Cloud

Financial Services Insurance User Group: Happy Birthday!

Large Enterprises Thomson Reuters TRUSTs in Salesforce.com to Drive Enterprise Innovation

IT Executives Developing an ERP System in the Cloud

Service How Salesforce.com Uses the Service Cloud: Global Customer Service

Marketing Advanced Campaign Management: Lead Nurturing and Campaign ROI

Sales Mobile Sales Excellence: Success for the Road Warrior

Marketing Getting Started Managing Multichannel Campaigns

Sales The 7 Deadly Sins of Sales Force Automation

Financial Services Transforming Capital Markets: How Force.com Is Changing the Game

Financial Services Banking on the Power of the Cloud

Media & Communications Improving Bundling and Competitiveness in Media & Communications

Wednesday, November 18

notes

daily highlights
Wednesday, November 18
BREAKFAST 7:30.–9:00 a.m. OPENING KEYNOTE WITH MARC BENIOFF & SPECIAL GUESTS 9:00–11:00 a.m. South Hall C PLATFORM STATE OF THE UNION 11:45 a.m.–12:45 p.m. Esplanade 303 & 305 BIRDS-OF-A-FEATHER ROUNDTABLE LUNCHES BY ROLE 12:45–2:15 p.m North Hall D NETWORKING RECEPTION 5:45–8:00 p.m. Cloud Expo GLOBAL GALA FEATURING THE BLACK CROWES 8:00–10:00 p.m. South Halls B & C The Cloud Expo is open from 7:30–9:00 a.m. and 11:00 a.m.–8:00 p.m.

FIND THE SESSIONS YOu WANT WITH THESE COLOR CODES:

8

Breakout Session Schedule
Esplanade 300 Large Enterprises 7:30–8:30 a.m. Using the Service Cloud for the Enterprise Esplanade 304 Administrators Eureka: Data Nirvana Esplanade 306 Administrators Managing Change: How to Win Friends and Influence People Esplanade 308 Administrators Time-Savers: Tips for Enhancing Productivity and Efficiency in Salesforce CRM Esplanade 310 Channels Building Loyalty Through Community Force.com Theatre Partner Success Maximize Your Revenues: Market and Deliver Your Solutions on the AppExchange Esplanade 303 Beginning Developers One Force.com Platform: Two Tools for Developing Applications Esplanade 305 Esplanade 307 IT Executives Running IT in the Cloud Esplanade 309 Service Hands-On: Knockin’ Knowledge out of the Park South 102 Service Hands-On: Building Reports to Analyze Agent Productivity South 103 South104 Nonprofits & Public Sector Hands-On: Getting the Most Out of the Salesforce CRM for Nonprofits Starter Pack

Thursday, November 19

11:30 a.m. - 12:30 p.m.

Nonprofits & Public Sector Social Innovation in the Cloud

Administrators What’s in Your Tool Belt?

Administrators Define Your Portal Strategy

Admin to App Builder Boost Your Career and Add Value to Your Company with Custom Apps

Channels Mixing Salesforce to Salesforce and Partner Portal Technologies for Success

Partner Success Market Like Salesforce.com: Best Practices and Tools for Partners

Beginning Developers Constructing the Database for Your Applications

Advanced Developers Building Force.com Apps with Adobe Flex/AIR

IT Executives Security in the Cloud: Protecting Your Business with the Cloud

Backstage Pass Behind the Scenes: Salesforce.com Chief Technology Officer on Cloud Architecture

Sales Hands-On: Automate Business Processes with Approval Workflow

Service Hands-On: Building Dashboards to Drive Agent Productivity

Beginning Developers Hands-On: Introduction to Force.com Sites

Large Enterprises 1:30–2:30 p.m. Best Practices and Approaches for Handling Large Data Volumes

Administrators Free and Cheap: Finding Value in a Down Economy

Administrators Formula Magic

Partner Success Sell Like Salesforce.com: Tools and Best Practices for Partners

Channels Road Map: What’s Next for Salesforce CRM for Partners

Backstage Pass Behind the Scenes: Lessons Learned Building Our Own Force.com Sites

Beginning Developers Getting Started with Workflows and Approvals

Advanced Developers Best Practices for Force.com (Apex) Code: Lessons from the Trenches

IT Executives Bring Your Application Projects to Life: Release Management with Force.com

Beginning Developers Securing Your Data and Applications

Sales Hands-On: Mobilize Your Field Sales Organization

Service Hands-On: Knockin’ Knowledge out of the Park

Beginning Developers Hands-On: Introduction to Programmable User Interfaces

Small Business 2:45–3:45 p.m. Developing Enterprise Solutions in the Cloud

Sales Make Every Rep Sell Like Your Best Rep

Administrators Engaging Effectively with Social Networks Using Salesforce.com

Administrators Tips and Tricks for Release Management

Sales The Behavioral Power of Incentives

Admin to App Builder Admin Custom App Showcase

Advanced Developers Ready to Ride the Google Wave?

Advanced Developers Designing Your Apps for Commercial Success

IT Executives CIO Roundtable

Beginning Developers Basic Integration on Force.com: Web Services and More

Marketing Hands-On: Building an Automated Drip Campaign

Administrators Hands-On: Preserving Data Quality with Data Validation and Formulas

Channels Hands-On: Enabling Your Sales Channel with Salesforce CRM for Partners

North 120 Small Business 7:30–8:30 a.m. Connecting QuickBooks to Salesforce CRM

North 121/122 Service The Service Cloud Road Map: What’s Next?

North 123 Financial Services Unleash The Power of Integration: Data Aggregation Drives Value

North 124 Media & Communications Taking Your CloudComputing Implementation to Phase 2 and Beyond

North 125 High Tech Achieving a Global Transformation: Yes, It’s Possible! Service

North 130

North 131 Marketing Capture Customer Insights Through Community Discussions Sales

North 132 Sales

North 133

North 134 Marketing How Salesforce.com Uses Salesforce CRM for Marketing Excellence

West Mezzanine 250 Healthcare & Life Sciences No More Paper: Increase Profit and Innovation by Moving Processes to the Cloud

West Mezzanine 254 Professional Services Run Your Professional Services Business in the Cloud, Part I

West Mezzanine 270 Manufacturing & Retail Manufacturing Custom Clouds: Innovative Force.com Applications for Manufacturing

Self-Service: Build a Community, Thrill Customers, and Drive Down Service Costs

Salesforce CRM Admin Excellence: Setting Up Salesforce CRM for Sales Success

Product Road Map: Sneak Peek into the Future

11:30 a.m. - 12:30 p.m.

Financial Services How the SaaS Revolution Is Improving Insurance Distribution

Service Insight into Action: Optimize Service in Real Time for Winning Results

Executive Insight Finding Your Way to Full Compliance - Automating Channel Compliance

Professional Services Run Your Professional Services Business in the Cloud, Part II

IT Executives Using the Cloud Delivery Factory to Improve Business Performance

Service Show Me the Money! Driving Revenue from Your Contact Center

Marketing The Secrets to Email Marketing Success: Marketing Panel

Sales Your Enterprise Data Strategy

Sales

Marketing

Marketing Strategic Marketing Automation: Understanding and Managing B2B Buyer Dialogues

Large Enterprises Single Org or Multi: What's Right for My Deployment?

Executive Insight Building and Managing a Sustainable Cloud Service

Secrets of the Big Guns: Sales Setting Your Social Leadership Panel Media Strategy

IT Executives 1:30–2:30 p.m. The Integration Cloud: The Foundation for SaaS Success

Service Running A World-Class B2C Call Center

Service Run Your Entire Contact Center in the Cloud

Sales Manage Commissions and Claims with Callidus Commissions Manager on Force.com

IT Executives IT Management from the Cloud

Executive Insight The Next Step in Customer Care – Customer Collaboration

Marketing Getting Started with Reports and Dashboards

IT Executives Cloud-Based E-commerce

Sales Introducing Real-Time Quotes to Salesforce CRM

Marketing Keeping Sales on Message with an Integrated Content Library

IT Executives Building Your Global Cloud Strategy for Competitive Breakthroughs

Nonprofits & Public Sector Native Functionality: If You’re Not Using It, You’re Losing It

Service Develop in the Cloud for Mobile Field Teams

Service 2:45–3:45 p.m. Combining Salesforce with inContact: the Leading SaaS Contact Center Platform

Service Roundtable with the Service Cloud Pros

Large Enterprise Learn from a Proven Model: 6 Steps to Guarantee Adoption

Large Enterprise Salesforce Integration: Crossing the Business – IT Divide

IT Executives Mobile Round Table: Success Stories from the Trenches

Sales Close It In The Cloud!™ with DocuSign Electronic Signatures

Marketing Online Community Powered by Salesforce.com

Sales Increase Your User Adoption: Three Success Stories

Service Why Collaboration Between Sales and Service Is Imperative in Today’s Economy

Marketing Build Custom Landing Pages with Force.com Sites

Financial Services Cloud Innovation: Build Custom Insurance Applications 5X Faster at Half the Cost

Nonprofits & Public Sector Donor and Member Management 2.0

Media & Communications Rethinking Customer Service in the Media & Communications Industry

Thursday, November 19

notes

daily highlights
Thursday, November 19
BREAKFAST 7:30.–9:00 a.m. GENERAL SESSION 9:00–11:00 a.m. South Hall C BIRDS OF A FEATHER ROUNDTABLE LUNCH BY VERTICAL 12:30–1:30 p.m. North Hall D SPECIAL GENERAL SESSION WITH COLIN POWELL 4:15–5:45 p.m. South Hall C CLOUD CLUB CRAWL 9:00 p.m.–2:00 a.m. Temple Nightclub, 540 Howard Street The Cloud Expo is open from 7:30–9:00 a.m. and 11:00 a.m.–4:15 p.m.

FIND THE SESSIONS YOu WANT WITH THESE COLOR CODES:

10

Breakout Session Schedule

Friday, November 20

Esplanade 300 9:00–10: 00 a.m. Sales Sales Process Excellence: New Levels of Productivity and Effectiveness

Esplanade 304 Administrators Certification Station: Free Certification Prep

Esplanade 306 Administrators Unlock Your Data with Advanced Analytics

Esplanade 308 Admin to App Builder Spice Up Your Apps with Logic and Custom User Interfaces

Esplanade 310 Channels Transforming Vision into Reality: Make the Most of Your Partner Deployment

Force.com Theatre Backstage Pass Behind the Scenes at Salesforce.com: Delivering 3 Major Releases a Year

Esplanade 303 Beginning Developers Force.com Code for Business Logic, Triggers, and Controllers

Esplanade 305 Advanced Developers Building Facebook Apps on the Force.com Platform

Esplanade 307 IT Executives 7 Steps to a Successful Enterprise Architecture with the Cloud

Esplanade 309 Partner Success Salesforce.com’s Product Vision: A Sneak Peek for Commercial Partners

South 102 Administrators Hands-On: Advanced Reports You Can Count On Service

South 103

South104 Advanced Developers Hands-On: Combining Force.com with the Adobe Flash Platform

Hands-On: Get Your Service Cloud Ideas Up and Running in 60 Minutes

10:15–11:15 a.m.

Sales Sales 2.0: Boosting Rep Productivity with the Best New Web Technologies

Administrators How Salesforce.com Manages CRM and Platform Change

Administrators Optimizing Salesforce CRM: Consultant for a Day

Administrators Evolution of an Admin

Administrators Platform Road Map: Administrator Tools of the Future

Admin to App Builder Turn Spreadsheets into Custom Apps

Beginning Developers Creating Rich User Experiences Using Google Visualizations and Adobe Flex

Advanced Developers Mobile CRM and Beyond: Building Mobile Apps on Force.com

IT Executives IT Success with Agile Development Processes

Partner Success From the Front Line: Secrets to Success from Top Consulting Partners

Administrators Hands-On: What's New in Winter '10?

Service Hands-On: Launch Your Customer Portal in 60 Minutes

Beginning Developers Hands-On: Creating Wizards with Programmable User Interfaces

11:30 a.m.–12:30 p.m.

Marketing Using Twitter Effectively for Marketing and Sales

Administrators Ready, Set, Go: Implementation Best Practices

Administrators Analytics Road Map

Channels How Salesforce.com Uses Salesforce CRM for Partners

Beginning Developers How to Write Good Unit Tests in Force.com Code

Advanced Developers Architecting in the Cloud: Choosing the Right Technologies for Your Solution

IT Executives Integrate Force.com with the Rest of Your Environment: Integration Best Practices

Backstage Pass Meet the Force.com Platform Development Team

Administrators Hands-On: Have It Your Way—Customize Your Org to Fit Your Business

Channels Hands-On: Connect with Your Partners Using Salesforce to Salesforce

Beginning Developers Hands-On: Introduction to Programmable User Interfaces

North 120 9:00–10: 00 a.m. Large Enterprises Electronic Contract Execution with Apttus & DocuSign for Salesforce

North 121/122 Service One Year Later: The Benefits of Go-Live—What I Only Wish I Knew ! Service

North 123

North 124 Manufacturing & Retail The World Is Flat: Managing Your Manufacturing Business Across Multiple Sites

North 125 Financial Service Best Practices from the Buy Side Service

North 130

North 131 Marketing Moving Beyond Standard Reports and Dashboards Sales

North 132 Sales

North 133 Sales

North 134

West Mezzanine 250 Financial Service Quickly Deploy Web 2.0 Sites and Portals for Customers and Partners

West Mezzanine 254 Nonprofits & Public Sector Providing Transparency and Measuring Your Impact

West Mezzanine v270 High Tech Salesforce for Semiconductors: Optimizing Design Wins and Maximizing Throughput

The Service Cloud for a Smaller Company: Where Do I Start?

What’s Cooking in the Service Desk

Delivering Business Insight with Reports and Dashboards (REPEAT)

There’s an App for That! How Sales Execs Boost Sales with the AppExchange

Bridging the Gap: VP Sales and VP Marketing

10:15–11:15 a.m.

Media & Communications Energizing Your Deployment with Integration

Service Tips and Tricks: Getting Started with the Service Cloud

Small Business Thinking Big: How Smart SMBs are Beating Enterprises

Financial Service The Producer Revolution: How Insurance Intermediaries Leverage the Cloud

Professional Services Beyond Sales: The Custom Cloud for Professional Services

Service The Top 10 Critical Service Metrics You Need to Know

Marketing Cleaner Data, Higher Adoption, Better Leads

Sales Sales Reporting Excellence: How Salesforce.com Uses Analytics to Increase Sales

Sales Sales Management Excellence: Being More Than a Control Freak

Sales Managing Direct and Indirect Sales Seamlessly

High Tech Got KCS? Delivering a Knowledge-Centered Support Model for High-Tech Customers

Nonprofits & Public Sector So Many Apps, So Little Time

Healthcare & Life Sciences Managing by the Metrics: Moving Your Organization from Art to Science

11:30 a.m.–12:30 p.m.

Media & Communications Custom Cloud Apps for the Media & Communications Industry

Service The Service Cloud Road Map: What’s Next? (Session 2)

Healthcare & Life Sciences The Doctor Will See You Now: Maximizing Influence with Physicians

Manufacturing & Retail Secrets for Building Brand Loyalty with Cloud Computing

Professional Services Small Firms, Big Clients: Salesforce CRM As Your Competitive Advantage

Service

Marketing

Sales Listen & Steal: Successful Mobile Customers from a Range of Industries Share Tips

Sales Product Road Map: Sneak Peek into the Future (REPEAT)

Marketing How Salesforce.com Uses Salesforce CRM for Marketing Excellence (REPEAT)

Nonprofits & Public Sector Taking Education to a Higher Level

How Salesforce.com Uses the Your Web Site: Mastering Service Cloud: Reinventing Your Domain Self-Service

Friday, November 20

notes

daily highlights
Friday, November 20
BREAKFAST 7:30–9:00 a.m. The Cloud Expo is open from 7:30–11:30 a.m.

FIND THE SESSIONS YOu WANT WITH THESE COLOR CODES:

See you next year!
Save the date for Dreamforce 2010 December 6–9, 2010

12

learn

Keynotes and breakout sessions
Brace yourself: Only Dreamforce packs so much inspiration and education into a single conference. From expert-led sessions to visionary keynotes, the learning experiences at Dreamforce spark new ideas and solutions— and fire you up to tackle them all. You’ll walk away with the motivation and knowledge you need to achieve new levels of innovation—for you and your business.

The interactive learning opportunities at Dreamforce are unbeatable.
—Steve Maloney Director of Sales, Commercial Channel Belkin Corporation

keynotes
WEDNESDAY, NOVEMBER 18 9:00–11:00 a.m. South Hall C

learn:

Real-Time Cloud: Join the Conversation

Business moves at the speed of the Web. But traditional business software can’t keep pace in a world when you’re only one missed message away from being out of the loop. Everyone in your business network is communicating in real time. Isn’t it time you joined the conversation? And how do you manage that conversation and put it to work for your business? Join Chairman and CEO Marc Benioff for salesforce.com’s vision of a whole new way to work, connect, and collaborate in real time.

The Force.com Cloud Platform: Your Business at Cloud Scale
THURSDAY, NOVEMBER 19 9:00–11:00 a.m. South Hall C The Force.com cloud platform is the fastest way to build apps in the cloud. In fact, it’s five times faster and half the cost of traditional platforms. But what about scale? How far can you go when you build apps in the cloud? Join Chairman and CEO Marc Benioff for new platform and infrastructure innovations that will change the way you think about the possibilities of platforms as a service.

Leadership in the New Era of Collaboration
THURSDAY, NOVEMBER 19 4:15–5:45 p.m. South Hall C General Colin L. Powell, USA (Ret.) takes the stage for an encore appearance at Dreamforce. Join him as he discusses the challenges to leadership we all face in the new era of real-time collaboration. Discover how to apply his principles of leadership to make a difference in your world.

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The Cloud-Computing Event of the Year

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Cloud computing promises great rewards to those who can successfully cut through the hype and confusion. If you're contemplating cloud computing as a way to cut costs, promote innovation or upgrade your infrastructure, look to Appirio—a pioneering Cloud Solution Provider who has helped thousands make it through the maze. To learn how Appirio can help you make the most of Salesforce CRM and Force.com, visit www.appirio.com or our CIO blog at www.appirio.com/blog.

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Looking to get the most out of your cloud-computing investment? We’ve got more than 300 sessions to help you learn more about salesforce.com—everything from increasing sales, to holding onto your customers, to building your own applications. And they’re all organized to help you quickly find what’s relevant to your role or your industry.

Today, it’s more important than ever to win every deal and keep every customer. Whenever you see the Sales Cloud image, you’ll know this session will help you boost sales rep productivity, improve sales cycles, and increase win rates.

The Service Cloud is the next generation of customer service applications from salesforce.com. These sessions will teach you how to drive up customer satisfaction, keep your service costs down, and better connect with your customers on the Web.

Ever wish all business apps could be as easy to use as the Sales Cloud and the Service Cloud? In Custom Cloud sessions, you’ll learn how to use the Force.com platform to customize your CRM apps, create extended functionality, or even build your own cloud applications.

With so much to choose from, you’re sure to find something right up your alley...but don’t be afraid to pop into something new or different and join the conversation!

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SALES
Track Description: Want to ensure you’re getting the most from salesforce.com, boosting productivity, and achieving true sales excellence? Whether you’re a sales executive or in sales operations, this track features mind-blowing ideas that deliver real results. See demonstrations of what other customers are doing, hear from top-level executives, and pick up the latest news about product direction. Plus, we have experts from both the business and product perspectives who can give you the information and inspiration you need to succeed with the Sales Cloud. Key Take-aways: Interact with salesforce.com product experts, business executives, and customers to hear best practices for achieving sales success. Learn how they use the Sales Cloud for better pipeline management, process management, and team collaboration. Looking for operational help? We also have unique tips and tricks for dashboards, analytics, workflow, and forecasting. Expand your contact list as you network with customers and colleagues to share ideas, answer questions, and talk business.

11:45 A.M. – 12:45 P.M. NORTH 132 Arming Reps to Win: Introduction to the Integrated Content Library Level: Beginner Are you overwhelmed with all the sales and product documentation thrown at you? Do you feel as though you can’t keep up with what info is most relevant and current? Then join this session to learn how to bring the right information directly to your sales reps and partners. You’ll take home applicable tips for pushing the right up-to-date content to the right folks—right when they need it. Speakers: Jeff Davidson, GTSI Corp.; Grace Lawrence, Idearc Media LLC; Michael Chyzowych, Mars Chocolate 11:45 A.M. – 12:45 P.M. SOUTH 104 Hands-On: Managing Opportunities with Workflow Level: Intermediate Automate the business processes that are common for your organization with workflow. Join us and learn how to configure workflow rules, and then set up the actions associated with those rules, including automated tasks, field updates, and email alerts. 11:45 A.M. – 12:45 P.M. NORTH 133 Hear Gartner’s Seven Secrets of Sales Success Level: All Do you want to get even more out of your sales force automation system? Learn about a framework for creating a highly effective SFA system from Robert Desisto, vice president and distinguished analyst with Gartner and author of “The Top Seven Features Salespeople Want in Their SFA Systems.” You’ll gain valuable insight on how and where your peers are focusing their efforts to maximize their sales success. Speaker: Robert DeSisto, Gartner, Inc.

Wednesday, November 18
11:45 A.M. – 12:45 P.M. NORTH 124 Accelerate and Streamline Sales Incentive Rollout and Management on Force.com Level: All Learn how you can integrate CRM, incentive compensation management, and sales operations by using Force.com and the AppExchange. In this session, you’ll hear how Brocade, an industry leader in data center networking solutions and services, has done just that using solutions from Callidus. Plus, the company has better aligned its incentive programs to corporate objectives—resulting in increased business agility. Speakers: Laura Provenza, Brocade Communications Systems Inc.; Leslie Stretch, Callidus Software Inc.

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Wednesday, November 18 (continued)
11:45 A.M. – 12:45 P.M. NORTH 121/122 Inside Sales Call Scripting Using Adobe Flex Level: Intermediate Aetna Medicare uses Salesforce CRM for lead management and Medicare enrollment. Inside sales reps use a script to guide prospect enrollments over the phone. After researching options, Aetna chose Adobe Flex to build the call guides. Flex enables rapid development of a custom UI and seamless integration with Salesforce CRM using the available toolkit. Speakers: Michael Cohen, Aetna; Doug Hoover, Deloitte 11:45 A.M. – 12:45 P.M. NORTH 125 Sales Forecasting: New Ways to Forecast Your Existing and New Business Level: All Would you like to improve your sales forecast to include your run-rate and existing business? Do you need to forecast units? Price or revenue over time? Multiple plans? Account-based forecasting? You need more than opportunity management. In this session, you will learn how salesforce.com customers are using Right90 to obtain a sales forecast that helps close more business, reduce delivery times and inventories, drive profitability and get promoted from VP of sales to president! Speakers: Brian Fitzgerald, QuickLogic Corporation; Southard Jones, Right90; Brian Hartman, Trimble Mobile Resource Management 2:15 P.M. – 3:15 P.M. NORTH 133 Delivering Business Insight with Reports and Dashboards Note: This session is also offered on Friday at 9:00 a.m. Level: Intermediate Dashboards can be the most powerful tool to help you run your sales organization. Join this session to find out how sales executives use dashboards to drive excellence in their organizations. We’ll walk through the finer points of dashboard creation and share firsthand insights on how to create and deploy dashboards for use in your organization. Speakers: Rick Gary, Carestream Health, Inc.; Kevin Sciolino, salesforce.com

2:15 P.M. – 3:15 P.M. NORTH 132 How Salesforce.com Manages and Measures Sales Productivity Programs Level: Intermediate Join this session to learn how salesforce.com defines, executes, and measures its sales productivity programs around the world. Listen to salesforce.com executives explain how we run our sales organization. We’ll show you how we measure productivity, and we’ll demo the tools our sales teams use on a daily basis. Speakers: Elay Cohen, salesforce.com; Stephanie Gilmour, salesforce.com; Deborah Scherba, salesforce.com 2:15 P.M. – 3:15 P.M. NORTH 120 Measuring Your Organization’s Sales Intelligence: Getting More with Less Level: All Understanding what’s working and what isn’t is an important step to avoid wasting resources and time on sales intelligence endeavors that yield negligible returns. “Sales intelligence” refers to the sources of information a company can collect and use to improve the performance of a sales organization and enrich leads in the sales pipeline. Join us to hear infoUsa’s best practices for capturing popular integrated sales solutions. Speakers: Brook Hoy, infoUSA; Bridget Kelly, infoUSA; Tom McSweeney, infoUSA 2:15 P.M. – 3:15 P.M. NORTH 123 Sell More, Sell Faster with Integrated On-Demand Sales Quoting Tools Level: All Sales reps and channel partners should spend their time engaging customers and capturing revenue opportunities. Instead, they typically spend too much time manually creating quotes, proposals, and orders, feeding incomplete and inaccurate information into company systems. The answer is to deploy on-demand quoting solutions that streamline the sales process and fully integrate with CRM. Hear from companies that have created powerful, Web-based selling engines, enabling their sales teams to sell more and sell faster—all using tools from BigMachines. Speaker: Godard Abel, BigMachines Inc.; Hendrick Fischer, Bowe Bell & Howell Company

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3:30 P.M. – 4:30 P.M. WEST MEZZANINE 270 Automatic Harmony: Empower Sales & Marketing with Webinar Data Level: All What good are marketing campaigns, Webinars, and online sales demos if registration and attendance data don’t help sales increase pipeline and decrease the sales cycle? Learn how to automate data capture from your Web conferencing system. Then join iLinc to learn how to automate lead warming and better qualify leads from virtual events. Speakers: Frank Gartland, iLinc Communications, Inc.; Jason Walker, iLinc Communications, Inc.; Mark Silber, Qualcomm, Inc. 3:30 P.M. – 4:30 P.M. NORTH 125 Configuration & Pricing: A Quoting App and a Critical Part of Business Process Level: Intermediate Find out why Gartner says configuration is one of six critical areas of a successful CRM process. Steve Paszkiewicz of Risk Management Solutions will address how the implementation of a quoting/configuration application has contributed to dramatic improvements in a variety of areas such as contract management and order fulfillment. Then interact with a panel from three companies that have successfully implemented configuration applications. You’ll leave this session with detailed information on project requirements, vendor evaluation, gaining executive support, business case and ROI summaries, implementation plans, and maintaining/growing the application after the initial release. Speakers: James Wilhoit, Bell Helicopter; Vinaya Nooguru, Commvault Systems; Steve Paszkiewicz, Risk Management Solutions Inc. 3:30 P.M. – 4:30 P.M. SOUTH 102 Hands-On: Building Reports to Analyze Revenue Level: Beginner In the fast-paced world of sales, it’s often hard to stop and analyze results. Learn how to use the real-time reporting capabilities in Salesforce CRM to analyze your sales organization’s results. This hands-on training focuses on valuable best practices for creating high-impact reports for your sales team and organization.

3:30 P.M. – 4:30 P.M. NORTH 134 How Salesforce.com Uses Salesforce CRM for Pipeline Management Level: All Want to get some new ideas for running your sales organization in the current economic climate? Join us to learn how salesforce.com’s sales and operations executives forecast and manage our pipeline using Salesforce CRM. Take home some new approaches you can implement for immediate impact. Speakers: Dan Dal Degan, salesforce.com; Robert Zimmermann, salesforce.com 3:30 P.M. – 4:30 P.M. WEST MEZZANINE 254 How to Tap into Social Media to Drive Sales Results Level: All You can harness social intelligence natively within Salesforce CRM to increase your sales productivity and accelerate sales cycles. Learn how successful sales leaders from innovative cloudcomputing companies such as IntraLinks and SuccessFactors are bringing social selling into their sales organizations to improve prospecting effectiveness and close rates—all with solutions from InsideView. Speakers: Umberto Milletti, InsideView; Phil Rowlinson, IntraLinks, Inc.; Alex Saleh, SuccessFactors, Inc. 3:30 P.M. – 4:30 P.M. NORTH 133 Ready to Rock Your Productivity? Meet the New Salesforce CRM for Outlook Level: All Join us to learn about the seamless integration of Salesforce CRM and Microsoft Outlook—a powerful new productivity tool—and hear from a customer that’s including Outlook integration as a cornerstone of its strategy for success. This solution replaces our existing Force.com connect for Outlook solution. Speakers: Sean Wedige, Rackspace.; Blake Markham, salesforce.com

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4:45 P.M. – 5:45 P.M. SOUTH 102 Hands-On: Building Dashboards to Drive Revenue Level: Beginner Ready to boost the effectiveness and impact of your business metrics? Dashboards are an easy way to increase team and organizational visibility in critical target areas. This session includes hands-on training and proven best practices for creating dashboards your sales team and organization will love. 4:45 P.M. – 5:45 P.M. NORTH 132 Mobile Sales Excellence: Success for the Road Warrior Level: All Do you have everything in place to equip your field sales force for success? This session will show how to make your reps as successful from the field as they are in the office. Hear about the latest-and-greatest mobile devices, deployment strategies, and setup. You’ll walk away knowing how to maximize your use of Salesforce CRM from anywhere. Speakers: Alysia Smith, Cars.com; Herman Boyd, DuPont; Steve Mathews, R R Street & Co; Peter van Stralen, Sunshine Grounds Care; Ethan Alexander, salesforce.com 4:45 P.M. – 5:45 P.M. NORTH 134 The 7 Deadly Sins of Sales Force Automation Level: Intermediate Are you a sinner? We can help you recover. Learn the common mistakes sales organizations make with salesforce.com—often without even knowing. Several customers will present real-world solutions to help you avoid these transgressions and make your sales organization even more successful. This session can save you time and money—and it might just save your sanity as well. Speakers: Heather Logan, Saba Software Inc.; David Gaines, The Toro Company; Marla Landa, Yelp, Inc.; Micah Joel, salesforce.com

Thursday, November 19
7:30 A.M. – 8:30 A.M. NORTH 133 Product Road Map: Sneak Peek into the Future Note: This session is also offered on Friday at 11:30 a.m. Level: All What’s in store for salesforce.com? Here’s your chance to find out! This session features insight into salesforce.com’s future Sales Cloud product plans—directly from salesforce.com’s product managers. Join us to learn exactly what’s on the product road map for the next few releases during a session that will focus on the application and platform features relevant to a sales audience. Speaker: Mark Abramowitz, salesforce.com 7:30 A.M. – 8:30 A.M. NORTH 132 Salesforce CRM Admin Excellence: Setting Up Salesforce CRM for Sales Success Level: Intermediate Get ready—we’ve got admin best practices galore! Hear from a panel of experts, including our own Salesforce CRM administrators and customer success managers. We’ll show you how we use Salesforce CRM internally to manage our business, and we’ll pass along the best ideas we’ve seen from other companies. Get answers to your questions and take home tips and tricks to improve your deployment. Speakers: Randy Edgar, salesforce.com; Michael Fullmore, salesforce.com; Sriram Iyer, salesforce.com; Heather Ramsdell, salesforce.com; Jenny Truong, salesforce.com 11:30 A.M. – 12:30 P.M. SOUTH 102 Hands-On: Automate Business Processes with Approval Workflow Level: Intermediate Welcome to automation central! Learn how to build approval workflows to automate virtually any business process, from sales discount requests to opportunity close approvals. See how workflow actions such as email alerts, field updates, and outbound messages can combine with workflow rules and approval processes to save your company time and money.

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11:30 A.M. – 12:30 P.M. NORTH 133 Secrets of the Big Guns: Sales Leadership Panel Level: All Join successful sales leaders for an open discussion on how to drive top-line growth with Salesforce CRM. You’ll hear from key executives and thought leaders in the industry, which makes this session the perfect chance to get answers to any questions you may have. Speaker: Robert O’Byrne, CBIZ, Inc.; Dan Conway, SunGard Public Sector 11:30 A.M. – 12:30 P.M. NORTH 132 Your Enterprise Data Strategy Level: All Is the quality of your data affecting your organization’s ability to execute? Are you hampered by duplicate accounts or incomplete and inconsistent data? Learn how salesforce.com and others use simple permission controls, native Salesforce CRM features and partner applications to manage the complex enterprise data dilemma. Speakers: Tacy Parker, Symantec Corporation; William Schwidder, salesforce.com 1:30 P.M. – 2:30 P.M. SOUTH 102 Hands-On: Mobilize Your Field Sales Organization Level: Intermediate Learn to deploy Salesforce CRM to wireless handheld devices using its mobile capabilities. This session covers setup, deployment, and customization and provides tips to help you get the most from Salesforce CRM on your handheld. Some familiarity with Salesforce CRM functionality and administration is recommended. 1:30 P.M. – 2:30 P.M. NORTH 133 Introducing Real-Time Quotes to Salesforce CRM Level: Intermediate Beginning in the Winter ’10 release, Real-Time Quotes will be available as a new standard object in Salesforce CRM. This session provides an overview of Quotes and offers tips for getting the most out of the application. You’ll learn how to manage Quotes with workflow, use a custom Force.com page to create your Quote PDF, leverage integrated electronic signature

technology with smart eSignatures™ from DocuSign®, and Quote with product bundles using the combined power of Force.com and BigMachines. Speakers: Tim Handorf, BigMachines Inc.; Ken Cavallon, DocuSign; Tyler Ziemann, salesforce.com 1:30 P.M. – 2:30 P.M. NORTH 124 Manage Commissions and Claims with Callidus Commissions Manager on Force.com Level: All Learn how Callidus Commissions Manager—a salesforce.com Force.com solution—and Plan Communicator help companies communicate with and motivate sales professionals to deliver on their targets quarter after quarter. Sales professionals can review opportunity target earnings and identify accelerators on earnings, initiate claims for credit and payment on their opportunities, file disputes, and track the status and amounts of paid and pending commissions—all as part of their daily opportunity management. Speakers: Lorna Bennie Heynike, Callidus Software Inc.; Leslie Stretch, Callidus Software Inc. 2:45 P.M. – 3:45 P.M. NORTH 130 Close It In The Cloud!SM with DocuSign Electronic Signatures Level: All Learn how Expedia, LinkedIn, and Yahama have transformed their businesses by using DocuSign for Salesforce CRM. Companies have eliminated paper and are sending contracts for electronic signatures, transforming slow, manual, expensive, paper-based contract processes into efficient 100% cloud-based processes. With integrated data management, your people will never need to rekey data again! Close more deals faster, eliminate errors, and increase efficiency by closing it in the cloud with DocuSign for Salesforce CRM. Speakers: Tom Gonser, DocuSign; Gene Harden, Expedia, Inc.; Brian Frank, LinkedIn; Mike Machado, Yamaha Corporation of America 2:45 P.M. – 3:45 P.M. NORTH 132 Increase Your User Adoption: Three Success Stories Level: Intermediate The success of your Salesforce CRM initiative depends on people using and receiving value from the tool you’ve given them. In addition, the type and size of your organization will significantly impact your adoption strategy. This customer panel will feature

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user perceptions, executive sponsorship, incentives, and effective training from the perspectives of three different customers. So whether you’re planning an initial deployment or looking for ideas to increase adoption, you’ll walk away with best practices you can apply to your own organization. Speakers: Matt Williamson, Bronto Software Inc; Daria Frankiewicz, Dell, Inc.; Dale Gordon, Millipore Corporation BioScience; Troy Lauer, salesforce.com 2:45 P.M. – 3:45 P.M. ESPLANADE 304 Make Every Rep Sell Like Your Best Rep Level: All Getting into a deal is one thing, but effectively closing it is something different. How can you make each rep as effective as your top performers? Hear how companies successfully guide and control individual sales behavior for maximum success. Take home tips you can apply to embed sales methodologies and replicate sales success in your organization. Speakers: Burke Butler, BMC Software, Inc.; Steve Nugent, Tyco Fire & Security Plc; John Flanderhijn, TYCO Fire Europe; Brian Reynolds, salesforce.com 2:45 P.M. – 3:45 P.M. ESPLANADE 310 The Behavioral Power of Incentives Level: All There is an important relationship between behaviors and incentives. Whatever your strategy to improve your sales objectives—increased profits, reduced discounts, higher top line—motivating your people to work in alignment makes a tremendous difference in how successfully your strategy plays out. Christopher Cabrera, CEO of Xactly, will highlight how breaking away from spreadsheets to manage incentive compensation can help you change the behavior of your sales teams. Salesforce.com will discuss how using Xactly for incentive compensation management has changed the behaviors of its sales teams, resulting in improved business performance. Speakers: Christopher Cabrera, Xactly Corporation; Marisa Massie, salesforce.com

Friday, November 20
9:00 A.M. – 10:00 A.M. NORTH 134 Bridging the Gap: VP Sales and VP Marketing Level: Beginner In many organizations, it’s the classic divide: sales in one corner and marketing in another. Join us to hear how companies have successfully bridged that gap and now benefit from greater alignment between these two departments. Leave with actionable ideas on how sales and marketing can better collaborate and establish mutual transparency for lead generation, campaign priorities, and success. Speakers: Matt Stodolnic, SpringSource; Tricia Reilly, Zuora, Inc.; Gabe Eisner, salesforce.com; Nancy Kamerer, salesforce.com 9:00 A.M. – 10:00 A.M. NORTH 132 Delivering Business Insight with Reports and Dashboards (REPEAT) Note: This session is also offered on Wednesday at 2:15 p.m. Level: Intermediate Dashboards can be the most powerful tool to help you run your sales organization. Join this session to find out how sales executives use dashboards to drive excellence in their organizations. We’ll walk through the finer points of dashboard creation and share firsthand insights on how to create and deploy dashboards for use in your organization. Speakers: Rick Gary, Carestream Health, Inc.; John Ball, salesforce.com; Kevin Sciolino, salesforce.com 9:00 A.M. – 10: 00 A.M. ESPLANADE 300 Sales Process Excellence: New Levels of Productivity and Effectiveness Level: Advanced Want to make your sales processes even better? Join this session to see and hear real-life examples of how salesforce.com customers drive excellence in pipeline management, sales team management, performance measurement, and dashboards. You’ll make a big impression at home with all the tips, tricks, and best practices you bring back to make your deployment even better. Speakers: Jill Gehrhardt, RWD Technologies, LLC; Chris Banks, Sterling Commerce, Inc.; Neal Beeler, Sterling Commerce, Inc.; Frank Loiseaux-Purcell, salesforce.com

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9:00 A.M. – 10: 00 A.M. NORTH 133 There’s an App for That! How Sales Execs Boost Sales with the AppExchange Level: Intermediate Get even more value out of Salesforce CRM with hundreds of apps from the AppExchange! Hear how this panel of sales executives use solutions from the AppExchange to monitor their teams’ progress, eliminate manual processes, and close business quickly. You’ll walk away with real-world learnings and a list of top sales apps (both free and fee-based) that you can easily deploy with just a few clicks. Speakers: Jeff Grosse, Blue Cross and Blue Shield of MN; John McGuigan, Fiberlink Communications Corp.; Jim Malloy, Miyachi Unitek Corporation; Brian Vass, Sant Corporation 10:15 A.M. – 11:15 A.M. NORTH 134 Managing Direct and Indirect Sales Seamlessly Level: All Want to make your channel a true part of your sales force? Have we got some ideas for you! Join us to hear from companies that have successfully integrated their indirect channels with their direct sales. Take home knowledge you can apply to quickly ramp-up partners and get complete visibility across all sales channels. Speakers: Jane Goh, Imperva Ltd.; Mike Thomas, Pitney Bowes Business Insight; Ryan Davis, salesforce.com 10:15 A.M. – 11:15 A.M. ESPLANADE 300 Sales 2.0: Boosting Rep Productivity with the Best New Web Technologies Level: All Do you wish you had a crystal ball so you could see how companies will sell successfully next year—or in 5 years? Then join us for a peek at the future of corporate sales and learn how salesforce.com can help you prepare for that brave new world. This lively session includes demos of Salesforce CRM and Genius, Jigsaw, Radian6, and Ribbit. Don’t miss it! Speakers: Scott Mersy, Genius.com, Inc.; Bob Memmer, Jigsaw; Chris Ramsey, Radian6 Technologies, Inc.; Greg Goldfarb, Ribbit

10:15 A.M. – 11:15 A.M. NORTH 133 Sales Management Excellence: Being More Than a Control Freak Level: Intermediate Join this session to hear how successful companies have made Salesforce CRM part of the everyday life of a sales manager. You’ll learn that the real benefits go way beyond monitoring and controlling sales reps. Take home some applicable tips for empowering sales managers to be more effective and more successful. Speakers: Jim Rae, Compuware Corporation; Jim Duster, NetQoS Inc.; Scott Sherwood, NetQoS Inc.; Scott Williams, salesforce.com 10:15 A.M. – 11:15 A.M. NORTH 132 Sales Reporting Excellence: How Salesforce.com Uses Analytics to Increase Sales Level: Intermediate Ready to boost the effectiveness and impact of your business metrics? We’ll show you how we use Salesforce CRM analytics internally to manage our business and drive sales effectiveness. Join this session to see how salesforce.com sales executives use dashboards and reports to create excellence in their organizations. You’re sure to leave with tips and tools to wow your organization! Speaker: Marko Koosel, salesforce.com, Leo Tenenblat, salesforce.com 11:30 A.M. – 12:30 P.M. NORTH 132 Listen & Steal: Successful Mobile Customers from a Range of Industries Share Tips Level: All Listen to successful customers share stories about how they leveraged Salesforce CRM’s mobile capability to meet field sales challenges in industries such as pharmaceuticals, financial services, and consumer packaged goods. Speakers: Mike D’Adamo, HD Supply Facilities Maintenance; Richard Purdy, Kaiser Foundation Health Plan Inc.; Dora Abbatine, Liberty Mutual Insurance Company; Andrea Rissler, Liberty Mutual Insurance Company; Kevin Buttrey, Shaw Industries Group, Inc.; Ethan Alexander, salesforce.com

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Tracks & Sessions | Sales / Service TIP: Attend the Wednesday Birds-of-a-Feather Lunch by Role North Hall D, 12:45–2:15 p.m. 11:30 A.M. – 12:30 P.M. NORTH 133 Product Road Map: Sneak Peek into the Future (REPEAT) Note: This session is also offered on Thursday at 7:30 a.m. Level: All What’s in store for salesforce.com? Here’s your chance to find out! This session features insight into salesforce.com’s future Sales Cloud product plans—directly from salesforce.com’s product managers. Join us to learn exactly what’s on the product road map for the next few releases during a session that will focus on the application and platform features relevant to a sales audience. Speaker: William Moxley, salesforce.com

SERvICE
Track Description: If you’re a service and support executive, customer service manager, or a sales professional who wants to learn how salesforce.com can help you delight your customers, this is the track for you. Learn how the Service Cloud can help you join customer conversations everywhere—from your contact center, to your self-service Web site, to social networks like Facebook and Twitter. Hear from Salesforce CRM experts, industry gurus, and companies of all sizes who are successfully driving up customer satisfaction while reducing costs using the power of cloud computing. Key Take-aways: The Service Cloud track will help you learn new technology and techniques for driving down customer service costs—and driving up customer satisfaction. Develop best practices for keeping your customer service employees productive and happy, and learn how to connect with your customers in new and emerging social media channels. You’ll even get hands-on support and education on the latest and greatest Service Cloud technology so you can get the most from your investment. Service track brought to you by Redefine the Customer Experience with Cisco and salesforce.com

RELATED SESSIONS BY TRACK This session will help you get everyone on the same page and boost your bottom line. Why Collaboration Between Sales and Service Is Imperative in Today’s Economy Track: Service Thursday, November 19

Wednesday, November 18
11:45 A.M. – 12:45 P.M. ESPLANADE 307 Extreme Makeover—Customer Care Level: All From Twitter to self-service customer portals, transforming the customer experience is this year’s hot topic. But are organizations achieving true customer satisfaction? Join Bluewolf and two enterprise organizations that underwent an extreme makeover of their customer care processes and technology. Learn innovative strategies that are transforming call centers and turning

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customers into evangelists! This don’t-miss session features the steps and decision process these organizations used to provide total customer care. Speakers: Joe Harris, Beazer Homes; Niyati Desai, Bluewolf; Dave Deasy, MarketTools Inc.; David Post, Sunquest Information Systems Inc. 11:45 A.M. – 12:45 P.M. NORTH 134 The Future of the Customer-Centric Web and the Role of the Service Cloud Level: All Join us as we kick off the Service Cloud track with a vision of the future of customer service. In this session, Michael Maoz, research vice president with analyst firm Gartner, author of the Gartner Contact Center Magic Quadrant, and a proven industry thought leader for customer service and customer-centric web strategies, will discuss the challenges and trends in delivering customer service in today’s economy. Speakers: Michael Maoz, Gartner, Inc.; Alexandre Dayon, salesforce.com 2:15 P.M. – 3:15 P.M. NORTH 130 Complex Integrations in Your Contact Center Level: Advanced Service excellence depends on bringing together your existing IT investments (things like CTI and mission-critical business applications) to create one unified agent experience. In this session, we’ll walk you through a live demo using Force.com code (Apex) and Force.com pages (Visualforce) to create a unified agent desktop, followed by some real-life customer examples. 2:15 P.M. – 3:15 P.M. NORTH 121/122 Join the Social Conversation Level: All Tweet, tweet. Who’s making all the noise? Your customers are, everyday, in social forums like Twitter and Facebook. Join the conversation and let your agents respond in real time with customers in the cloud. After all, your brand deserves it. We’ll show you how with a live demonstration and a presentation from thought leading companies using social media to connect with their customers. Speaker: Mark DiMaurizio, Comcast-Spectacor

3:30 P.M. – 4:30 P.M. NORTH 130 Force.com Sites for the Service Cloud Level: All Find out how you can take advantage of salesforce.com’s hottest new technology, Force.com sites, to expose critical support information like cases, solutions, and content—and instantly let your customers become part of your community. Hear how salesforce.com customers are taking advantage of the Service Cloud’s public portal, knowledge base, and Web-to-case features and see live sites in action. Speakers: Chris Ladd, Crocs, Inc.; John McCarvel, Crocs, Inc.; Douglas Porter, salesforce.com 3:30 P.M. – 4:30 P.M. SOUTH 103 Hands-On: An Introduction to Managing Support in the Cloud Level: Beginner Attend this quick-start session to get your Service Cloud off the ground. Learn how to use cases, suggested solutions, email templates, and the console to help increase agent productivity. Plus, see how you can use dashboards and reports to track key metrics, so your support reports can stay in tune with your business. 3:30 P.M. – 4:30 P.M. NORTH 121/122 Maximizing Agent Productivity: It’s a Game Changer for Today’s Business Level: Beginner In today’s business climate, agent productivity is essential! Join this session to hear how other customers are using features like the agent console, CTI, email templates, and salesforce.com’s knowledge base to change the game for their agents with the tools they need to succeed. Speakers: Chris Spear, Extra Space Storage Inc.; Kevin Embree, HomeAway.com; Jim Kozej, Ventyx

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4:45 P.M. – 5:45 P.M. SOUTH 103 Hands-On: Automating Your Service Cloud Level: Intermediate Learn advanced techniques for your Service Cloud implementation, so you can achieve the highest levels of customer satisfaction. Get hands-on experience with email templates, assignment rules, and escalation rules to process and monitor the lifecycle of cases.

Thursday, November 19
7:30 A.M. – 8:30 A.M. SOUTH 103 Hands-On: Building Reports to Analyze Agent Productivity Level: Beginner Looking to make your call center more efficient while also achieving the highest levels of customer satisfaction? Reports are an easy way to gain visibility into critical target areas. In this session, you’ll get hands-on practice building reports to measure key metrics for agent productivity. 7:30 A.M. – 8:30 A.M. SOUTH 102 Hands-On: Knockin’ Knowledge out of the Park Note: This session is also offered on Thursday at 1:30 p.m. Level: Intermediate Knowledge is the foundation of all support channels. In this hands-on training session, you’ll learn how to take advantage of all the latest Salesforce CRM knowledge base features to improve your organization from the ground up. 7:30 A.M. – 8:30 A.M. NORTH 130 Self-Service: Build a Community, Thrill Customers, and Drive Down Service Costs Level: Intermediate With the right online experience, everyone wins. Customers get real-time answers to their problems while you reduce your call volume. This fascinating session will showcase implementations of Salesforce CRM’s customer portal, ideas community, and knowledge base. Learn how you can make self-service a destination, and watch loyalty go up while your service costs go down. Speaker: Leslie Kleitman, BigMachines Inc.; Bob Oelschlager, Perceptive Software, Inc. 7:30 A.M. – 8:30 A.M. NORTH 121/122 The Service Cloud Road Map: What’s Next? Note: This session is also offered on Friday at 11:30 a.m. Level: All Come hear our product management team outline what’s planned for upcoming releases of the Service Cloud. Get the insider’s view on cutting-edge features, so you can plan ways to make your contact center the hottest game in town. Speaker: Larry Robinson, salesforce.com, inc.

4:45 P.M. – 5:45 P.M. NORTH 130 How Salesforce.com Uses the Service Cloud: Global Customer Service Level: All Get a behind-the-scenes look at salesforce.com’s global customer service organization. In this session, we’ll demonstrate how salesforce.com has used the Service Cloud to create a virtual contact center with agents across five continents. Join our support team as they share the Service Cloud best practices they use to deliver customer success. Speakers: Krista Anderson, salesforce.com; Laurie Jacobson Jones, salesforce.com 4:45 P.M. – 5:45 P.M. NORTH 121/122 Knowledge: It’s the Heart of the Service Cloud Level: All Want to be the smartest person in the room? Now you can, with the hottest knowledge base around. Harness knowledge across every channel, and deliver the right answers anywhere and everywhere your customers want to do business. In this session, you’ll be among the first to see Salesforce CRM’s newly released knowledge base!

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The Cloud-Computing Event of the Year

Tracks & Sessions | Service

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11:30 A.M. – 12:30 P.M. SOUTH 103 Hands-On: Building Dashboards to Drive Agent Productivity Level: Beginner Boost the effectiveness and impact of your critical business metrics. Learn to accurately measure and communicate how your agents are doing by creating dashboards. This hands-on training session offers practice in building dashboards to gain visibility into critical target areas and communicate key metrics for agent productivity. 11:30 A.M. – 12:30 P.M. NORTH 121/122 Insight into Action: Optimize Service in Real Time for Winning Results Level: Intermediate How important is customer service to brand impression and loyalty for your business? The answer is absolutely critical, with 85% of all customers basing customer loyalty on their agent interactions and 63% considering taking their business elsewhere after a single bad customer service experience. Come learn how companies are leveraging real-time analytics in the Service Cloud to understand their customers and take actionable insight that impacts their entire business. Speakers: David Corken, Cars.com; Vala Afshar, Enterasys Networks Inc. 11:30 A.M. – 12:30 P.M. NORTH 130 Show Me the Money! Driving Revenue from Your Contact Center Level: All Is your telesales organization leaving money on the table? Are your frontline support agents missing golden opportunities to cross-sell and up-sell your customers? In this session, your peers will discuss the best practices they’re using in their contact centers to make dollars seemingly drop from the clouds. Speakers: Steve Smith, Saveology.com; Matt Hagey, TransUnion LLC 1:30 P.M. – 2:30 P.M. WEST MEZZANINE 270 Develop in the Cloud for Mobile Field Teams Level: All Develop, deliver, and deploy mobile applications for sales, service, and maintenance staff to rapidly improve productivity and take advantage of every revenue-generating opportunity. Help mobile

teams access real-time business intelligence so they can focus on their customers, not their CRM app or connectivity. Learn about advances in mobile technology plus the best apps from the Motorola Cloud that increase mobile productivity. Speakers: John Eberly, IBM; John Pomerleau, Motorola Inc.; Shaun McInerney, Precisio Business Solutions; Dean Sanders, Zebra Technologies Corp. 1:30 P.M. – 2:30 P.M. SOUTH 103 Hands-On: Knockin’ Knowledge out of the Park (REPEAT) Note: This session is also offered on Thursday at 7:30 a.m. Level: Intermediate Knowledge is the foundation of all support channels. In this hands-on training session, you’ll learn how to take advantage of all the latest Salesforce CRM knowledge base features to improve your organization from the ground up. 1:30 P.M. – 2:30 P.M. NORTH 123 Run Your Entire Contact Center in the Cloud Level: All Cloud computing is dramatically changing the contact center industry while providing great agility and flexibility to business operations. Come find out how salesforce.com, AAA Ohio, and Expert Planet are running highly efficient contact centers with Contact Center in the Cloud platform from LiveOps and the Service Cloud from salesforce.com. And hear from leading analyst Sheila McGee-Smith about whether cloud computing is ready for the contact center. Speakers: Steven Sibulkin, Expert Planet; Sheila McGee-Smith, McGee-Smith Analytics, LLC; Jack Sands, Vforce 1:30 P.M. – 2:30 P.M. NORTH 121/122 Running A World-Class B2C Call Center Level: Intermediate For B2C companies, delivering world-class customer service to thousands of customers is as important as ever in today’s economy. Salesforce.com customers will share hard-hitting metrics on agent productivity and customer satisfaction—and give you the full scoop on how they differentiate their brands through the ultimate customer experience. Speakers: Jane Hawn, Procter & Gamble; Roseamary Veazie, Procter & Gamble

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Tracks & Sessions | Service

2:45 P.M. – 3:45 P.M. NORTH 120 Combining Salesforce.com with inContact: the Leading SaaS Contact Center Platform Level: All The inContact solution is changing the way companies achieve contact center excellence by removing the barriers to let them measure, control, and improve each step of the customer experience. Join us to learn the benefits organizations are reaping by integrating salesforce.com’s Sales and Service Clouds with the inContact call center platform. Speakers: Matt Evans, Extra Space Storage Inc.; Chris Spear, Extra Space Storage Inc.; Paul Jarmin, inContact Inc 2:45 P.M. – 3:45 P.M. NORTH 121/122 Roundtable with the Service Cloud Pros Level: All Come armed with your toughest questions for salesforce.com’s in-house service and support experts. Learn best practices from salesforce.com employees who know the application inside and out, and discuss solutions to the most frequently asked questions by the Service Cloud community. Speakers: Peter Aubrey, salesforce.com; Chet Chauhan, salesforce.com; Marco Casalaina, salesforce.com; Jon Joseph, salesforce.com; Montu Mavi, salesforce.com; Mike Milburn, salesforce.com; Olivier Pin, salesforce.com 2:45 P.M. – 3:45 P.M. NORTH 133 Why Collaboration Between Sales and Service Is Imperative in Today’s Economy Level: All Is poor internal communication leading to missed sales opportunities? Gain critical insight on how a 360-degree view of the customer can help you create a partnership between Sales and Service in your organization. This panel of sales and service leaders will share how a unified customer experience is helping their companies boost customer satisfaction, loyalty, and retention—and ultimately drive dollars to the top line. Speakers: Celia Heywood, First Data Merchant Services Corporation; Chris Jones, First Data Corporation Commercial Services; Jeremy Boiles, Stericycle, Inc.; Marshall Lager, Third Idea Consulting LLC; Peter Aubrey, salesforce.com

Friday, November 20
9:00 A.M. – 10: 00 A.M. SOUTH 103 Hands-On: Get Your Service Cloud Ideas Up and Running in 60 Minutes Level: Intermediate Change the game and make community a part of your name! Join this electrifying session to learn how to set up your own public ideas communities so that your customers feel they have a voice in the way you do business—all in 60 minutes or less! 9:00 A.M. – 10:00 A.M. NORTH 121/122 One Year Later: The Benefits of Go-Live—What I Only Wish I Knew! Level: Beginner There’s no more exciting time for a company than finally going live with a new customer service solution. Listen to your peers define their experiences of go-live and share with you their lessons learned over the last year. Speakers: Karen Hollinger, AvalonBay Communities; Alnoor Ladak, Innovapost Inc. 9:00 A.M. – 10: 00 A.M. NORTH 123 The Service Cloud for a Smaller Company: Where Do I Start? Level: Beginner Just starting out with the Service Cloud? Want to know the killer features that most users overlook? Need to make sure you start your service project on the best path for success? Join our Service Cloud customers and experts as they focus on the insights and lessons learned from the implementation of Salesforce CRM Service in small and mid sized companies. Speakers: Barry Sobel, Belnick Inc.; Elizabeth Marquardt, RealPage, Inc.; Andrea Miller, salesforce.com

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The Cloud-Computing Event of the Year

Tracks & Sessions | Service

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9:00 A.M. – 10: 00 A.M. NORTH 130 What’s Cooking in the Service Desk Level: All Attention IT top chefs: Join salesforce.com in an exploration of best practices and success recipes for your help desk. The alphabet soup du jour includes ITIL, KCS, and CMDB with a dash of partner solutions and a sprinkling of real-world testimonials. Prepare to dish out world-class service to your most valuable asset—your employees! Speakers: David Schild, Phoenix Technologies Ltd.; Amanda Roberts, Stone Cobra 10:15 A.M. – 11:15 A.M. SOUTH 103 Hands-On: Launch Your Customer Portal in 60 Minutes Level: Advanced Build your customer community and enable self-service with the Service Cloud customer portal. It’s as easy as 1-2-3. Learn firsthand how to create and brand your customer portal, set up a branded URL with Force.com sites, and provide your customers with timely answers using Salesforce CRM’s knowledge base. 10:15 A.M. – 11:15 A.M. NORTH 130 The Top 10 Critical Service Metrics You Need to Know Level: All Drivers, start your engines! You’ve got your hands on the wheel, but the only way to get from 0 to 60 is to have your eyes on the dashboard. Visibility is as critical for your agents as it is for management. We’ll start this session with the top 10 service metrics you need to know, followed by real-life examples your peers are using today. We’ll help you cruise your way to the winner’s circle. Speakers: Michael Strasia, Maxwell Systems, Inc.; Andre Ramsarran, salesforce.com

10:15 A.M. – 11:15 A.M. NORTH 121/122 Tips and Tricks: Getting Started with the Service Cloud Level: Beginner Successful service starts here. Join us to hear Salesforce.com Consulting share the top seven tips and the four pitfalls to avoid in making your Service Cloud deployment a success. Although it’s fun to learn on the job, this is your chance to sit back, relax, and enjoy a ride on our coattails! Speakers: Kimberly Jansen, Misys International Banking Systems; Mike Tacconi, Pentair Water Pool and Spa 11:30 A.M. – 12:30 P.M. NORTH 130 How Salesforce.com Uses the Service Cloud: Reinventing Self-Service Level: All Salesforce.com’s in-house customer support organization is taking advantage of the Service Cloud to reinvent the online customer experience. The secret to the sauce—personalized, consistent, and quick access to knowledge, help, training, and community. See how you can leverage our unique model to make self-service your customers’ preferred support channel. 11:30 A.M. – 12:30 P.M. NORTH 121/122 The Service Cloud Road Map: What’s Next? (REPEAT) Note: This session is also offered on Thursday at 7:30 a.m. Level: All Come hear our product management team outline what’s planned for upcoming releases of the Service Cloud. Get the insider’s view on cutting-edge features, so you can plan ways to make your contact center the hottest game in town. Speaker: Larry Robinson, salesforce.com

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Tracks & Sessions | Service / Marketing

RELATED SESSIONS BY TRACK Move your service delivery to the cloud and capture the latest innovations to create customers for life. Breaking the Mold: Transform the Customer Service Experience in the Cloud Track: Financial Services Wednesday, November 18 Establishing Innovation Management Governance and a Framework Track: Large Enterprises Wednesday, November 18 Improve the Health of Your Business by Becoming ServiceOriented Track: Healthcare & Life Sciences Wednesday, November 18 Capture Customer Insights Through Community Discussions Track: Marketing Thursday, November 19 Online Community Powered by Salesforce.com Track: Marketing Thursday, November 19 Rethinking Customer Service in the Media and Communications Industry Track: Media & Communications Thursday, November 19 Using the Service Cloud for the Enterprise Track: Large Enterprises Thursday, November 19 Got KCS? Delivering a Knowledge-Centered Support Model for High-Tech Customers Track: High Tech Friday, November 20 Quickly Deploy Web 2.0 Sites and Portals for Customers and Partners Track: Financial Services Friday, November 20

MARkETINg
Track Description: Are you a marketing manager or executive looking to master the Sales Cloud’s marketing capabilities to improve lead generation, campaign management, and overall marketing processes? From basic concepts to advanced implementations, this track will give you actionable tips and tricks to make your marketing more effective and more impactful. Key Take-aways: Salesforce.com customers and experts will pass along best practices for lead generation, campaign management, Web site optimization, content development, community building, social marketing, and marketing analytics. Walk away with new ways to use the Sales Cloud for marketing automation, search engine marketing, and content management—to drive greater revenue for your company.

Wednesday, November 18
11:45 A.M. – 12:45 P.M. SOUTH 102 Hands-On: Building Reports to Analyze ROI Level: Beginner Good marketing requires good measurement. And reports are an easy way to get the marketing intelligence you crave. This session includes hands-on training and sought-after best practices for building reports to capture popular marketing analytics. 11:45 A.M. – 12:45 P.M. NORTH 130 Lead Management 101: Qualifying, Scoring, and Routing Your Leads for Success Level: All Do you need to convert more leads to fill the sales funnel? Are you making the most of salesforce.com’s lead-management capabilities? Join us for a session that covers lead-management basics, including lead business processes, techniques for Web capture, lead routing, lead scoring, and conversion. Then hear how experts are using salesforce.com to generate better leads. Speakers: Sylvia Gudat, Citrix Systems Inc.; Stuart Robertson, ShareBuilder Corporation 401K; Tad Travis, salesforce.com

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The Cloud-Computing Event of the Year

Tracks & Sessions | Marketing

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11:45 A.M. – 12:45 P.M. NORTH 131 Search Engine Marketing Junkies Level: Intermediate You’re driving targeted traffic to your Web site. You’re turning those visitors into leads and customers and measuring what’s working with Salesforce CRM. So what’s next? Join us and learn from a panel of B2B search engine marketing junkies how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Speakers: Terry Whalen, CPC Search; Jason Stewart, Demandbase Inc.; Howard Brown, Demand Results, LLC; Sean Whiteley, salesforce.com 2:15 P.M. – 3:15 P.M. NORTH 124 A Marketer’s Tale: Top Challenges Solved with Marketing Automation Level: All The world of marketing has changed and now buyers are often in control. Innovative marketers must change their approach to understanding buyers and their digital body language via new technologies like marketing automation. Hear a panel of marketing innovators share best practices and techniques to increase marketing ROI, align marketing and sales, and accelerate lead generation. Every attendee receives a copy of “Digital Body Language” by Steven Woods, CTO of Eloqua. Speaker: Steve Woods, Eloqua Corporation 2:15 P.M. – 3:15 P.M. NORTH 134 Delivering B2B Marketing Excellence in a Socially Connected World Level: All Business marketers need better ways to reach their target audience and measure marketing results in a world where business decision-makers are turning to online communities and social networks for information, best practices, and professional interactions. Hear how top marketers succeed in this Web 2.0 world by understanding their target audience’s willingness to engage socially, formulating a social strategy based on business outcomes, and applying the right technology to achieve measurable results. Laura Ramos, vice president and research analyst at Forrester, will share her insights. Speakers: Laura Ramos, Forrester Research, Inc.; Chuck Ganapathi, salesforce.com

2:15 P.M. – 3:15 P.M. SOUTH 102 Hands-On: Building Dashboards to Drive ROI Level: Beginner Great data is important. Natch! But communicating that data clearly is just as important. Join us to get hands on with dashboards and learn how to communicate marketing analytics to improve team performance, maintain clean data, and keep the entire organization up to date. 2:15 P.M. – 3:15 P.M. NORTH 131 Master Your Content Library: Maximize Your Messaging Impact Level: Intermediate Join us to hear a panel of customers (including salesforce.com) share tips on using Salesforce CRM’s integrated content library to streamline content delivery, accelerate sales cycles, and leverage corporate wisdom by bringing the most valuable content to the top. We’ll have best practices galore to share along with a lively Q&A. Speakers: John Almeida, Fidelity Human Resources Services Company; Chris Luvara, Intacct Corp.; Alexis Jacobson, Seagate Technology LLC; Kyle McCauley, salesforce.com 3:30 P.M. – 4:30 P.M. NORTH 131 Getting Started with Salesforce CRM and Google AdWords Level: Beginner Drive relevant traffic to your Web site using Google AdWords—then turn those visitors into leads and customers. See what’s working and what isn’t. In this session, we’ll cover how to get started, SEM basics, Web site basics, and tracking ROI with Salesforce CRM and Google AdWords. Speaker: Sean Whiteley, salesforce.com 3:30 P.M. – 4:30 P.M. WEST MEZZANINE 250 Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads Level: All Join this session to learn how to use lead scoring to identify and prioritize sales-ready leads. And, learn how to use lead nurturing to establish a relationship with prospects that are not sales ready. Our panel of marketing experts will share hands-on techniques you can use immediately and advanced techniques that incorporate automation, behavioral tracking, and drip marketing

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Tracks & Sessions | Marketing

campaigns to increase lead quality and volume. Plus, all attendees will receive a copy of “The Definitive Guide to Lead Nurturing,” a Marketo workbook. Speakers: Emily Salus, CollabNet, Inc.; Jon Miller, Marketo 4:45 P.M. – 5:45 P.M. NORTH 131 Advanced Campaign Management: Lead Nurturing and Campaign ROI Level: Advanced Do you wish you could automatically follow up with leads on the basis of their behavior and track pipeline and revenue against your efforts? In this session, you’ll learn more about salesforce.com’s lead nurturing and campaign ROI functionality, and you’ll walk away with practical tips on how to build automation and measure results to improve your marketing effectiveness. Speakers: Jason Stewart, Demandbase Inc.; John Kucera, salesforce.com 4:45 P.M. – 5:45 P.M. NORTH 133 Getting Started Managing Multichannel Campaigns Level: Beginner Do you know what tactics and programs produce the highest-quality leads for your sales organization? Get ready to take your campaign creation and management skills to the next level. This session features the latest best practices and trends on structuring and creating campaigns along with tips on how to get the most out of your campaign reports. Speakers: Kirk Crenshaw, Appirio; Carlo Saggese, Vistage International; Pat Cameron, salesforce.com

7:30 A.M. – 8:30 A.M. NORTH 134 How Salesforce.com Uses Salesforce CRM for Marketing Excellence Note: This session is also offered on Friday at 11:30 a.m. Level: All At salesforce.com, we’ve adopted an airtight set of best practices from thousands of marketing organizations around the world. Join us as we share these secrets to help boost your marketing efforts to support core branding and messaging. Speaker: Wendy Cismoski, salesforce.com 11:30 A.M. – 12:30 P.M. NORTH 134 Setting Your Social Media Strategy Level: Intermediate Many of the most forward looking companies are having phenomenal success marketing to customers through social media channels. By engaging in the conversation on Twitter, distributing video on YouTube, and forming groups on sites like Facebook, they are creating massive amounts of brand awareness and turning customers into evangelists. Come discover how you can use these new media to grow your business and what guidelines you need to put in place for your employees. Speakers: Vida Killian, Dell, Inc.; Jamie Grenney, salesforce.com 11:30 A.M. – 12:30 P.M. WEST MEZZANINE 250 Strategic Marketing Automation: Understanding and Managing B2B Buyer Dialogues Level: All Today’s B2B marketing organizations can act as the single point of contact for engaging with, managing, and providing continuity in pre-sale dialogues with buyers. In the process, marketing automation becomes a more strategic piece of an holistic CRM infrastructure. Join Silverpop to learn how B2B marketing must change to take advantage of this opportunity and find new levels of success with demand generation. Plus, learn more about the implications that will shape organizations’ approaches to marketing technology and corporate CRM infrastructure. Speakers: Carlos Hidalgo, The Annuitas Group; Adam Needles, Silverpop Systems Inc.

Thursday, November 19
7:30 A.M. – 8:30 A.M. NORTH 131 Capture Customer Insights Through Community Discussions Level: Intermediate Online communities shape brand perceptions and let you form deeper connections with customers. They can also be instrumental in increasing organic Web traffic, generating leads, and uncovering new sales opportunities. Hear how other customers are leveraging this exciting new app as a central part of their social media marketing strategy. Speakers: John Reagan, FICO; Nancy Richardson, Starbucks; Nori Yoshida, salesforce.com

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The Cloud-Computing Event of the Year

Tracks & Sessions | Marketing

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11:30 A.M. – 12:30 P.M. NORTH 131 The Secrets to Email Marketing Success: Marketing Panel Level: Beginner Don’t waste your marketing dollars—or your credibility—on email campaigns that don’t produce results. Our panel of email marketing experts shares the secrets of success and answers your questions on list-building techniques and email marketing. Hear the latest trends, evolving opinions, and newest strategies—and take home tips for improving your email response rates today! Speakers: Terry Sydoryk, ActiveConversion; Brian Vass, Sant Corporation; Wouter Hoeberechts, WorldMedAssist LLC; Shinn Chen, salesforce.com; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com 1:30 P.M. – 2:30 P.M. NORTH 131 Getting Started with Reports and Dashboards Level: Beginner What good is marketing without measurements? It’s easy to create reports and dashboards to get the marketing intelligence you crave. Join us to learn best practices for capturing popular marketing analytics in easy-to-use reports and dashboards. Speakers: Rebecca Sharpe, Salary.com Inc.; Ashley Landry, SunGard Data Systems Inc.; Leahanne Merritt, salesforce.com; Jeffry Mummert, salesforce.com 1:30 P.M. – 2:30 P.M. NORTH 134 Keeping Sales on Message with an Integrated Content Library Level: Beginner What if all your sales reps were always on message and using your latest sales presentations? Imagine never getting another phone call asking for the latest datasheet or price list. What if you knew exactly which of the sales tools you created were used most often and were most valuable to the field? Join us to learn how to make these dreams a reality with the Sales Cloud’s integrated content library. Speakers: Tim Jock, Ciena Corporation; Randy Klingner, Hollister Incorporated; Gary Vastola, Xerox Corporation; Gregg Johnson, salesforce.com

2:45 P.M. – 3:45 P.M. NORTH 134 Build Custom Landing Pages with Force.com Sites Level: All Using Force.com sites, you can now build your own microsites and landing pages on the Force.com platform. These new pages let you track Web traffic and capture leads more easily than ever. Join us to learn best practices from customers who have increased their Web-to-lead conversion using sites. We’ll also show you how to use Force.com Labs’ CMSForce to build Web sites and landing pages in minutes, so you can turn your Web site into an automated lead-capture machine. Speakers: Darren Murray, Promethean; Jeff Guthier, ServoTerra; David Van Puyvelde, salesforce.com 2:45 P.M. – 3:45 P.M. SOUTH 102 Hands-On: Building an Automated Drip Campaign Level: Intermediate Learn to create sophisticated and automated multiwave campaigns. In this hands-on session, we’ll show you how to send email alerts and track status based on prospect behavior or attribute, nurture leads with multiwave drip campaign logic, and manage marketing offers and events. 2:45 P.M. – 3:45 P.M. NORTH 131 Online Community Powered by Salesforce.com Level: Intermediate Today you use salesforce.com for sales, marketing, and customer support, but what if you could use it to power your online community? This session shows how we’ve built and evolved our community Web site to connect customers, provide self-service tools, and drive innovation. You’ll walk away with best practices for how to set up a community site plus the know-how to increase customer loyalty and measurable results. Speakers: Jamie Grenney, salesforce.com; Erica Kuhl, salesforce.com

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Tracks & Sessions | Marketing

TIP: Don’t forget to schedule a free SuccessTeam1:1 Clinic in the Salesforce.com Campground

Friday, November 20
9:00 A.M. – 10: 00 A.M. NORTH 131 Moving Beyond Standard Reports and Dashboards Level: Intermediate Ready to go beyond basic reporting functionality? We have the tips and tools you need! In this session, we’ll cover custom report types, Query Amp, and the Excel connector. Join us to hear about real-life customer implementations, partnerships, and mashboards. Speakers: Keith Nichols, Shaw Industries Group, Inc.; Ingo Fochler, The New York Times Regional Newspaper Group; Tamer Farag, salesforce.com 10:15 A.M. – 11:15 A.M. NORTH 131 Cleaner Data, Higher Adoption, Better Leads Level: Beginner How accurate is your business data? Do you have duplicate records? Keeping data clean and relevant for your users is no small task. Join us for a session dedicated to data cleansing and de-duplication, and learn techniques for better managing your data. We’ll focus on Excel and file import, Web-to-lead, de-duplication, and lead scoring with formula fields. Take home all the methods, tools, and best practices you need! Speakers: Paul Young, Commvault Systems; Deb Weller, Isilon Systems Inc.; Kirti Patel, salesforce.com 11:30 A.M. – 12:30 P.M. NORTH 134 How Salesforce.com Uses Salesforce CRM for Marketing Excellence (REPEAT) Note: This session is also offered on Thursday at 7:30 a.m. Level: All At salesforce.com, we’ve adopted an airtight set of best practices from thousands of marketing organizations around the world. Join us as we share these secrets to help boost your marketing efforts to support core branding and messaging. Speaker: Wendy Cismoski, salesforce.com

11:30 A.M. – 12:30 P.M. ESPLANADE 300 Using Twitter Effectively for Marketing and Sales Level: Beginner There are more than 250,000 registered users of Twitter, but what does that mean for you? Can Twitter really help you achieve your marketing and sales goals, or is it just a distraction? Join us to learn how leading brands are using Twitter as part of their marketing mix and to see new tools from salesforce.com that can help you integrate Twitter with your sales and marketing efforts. Speakers: Porter Gale, Virgin America; Tricia Gellman, salesforce.com; Rasmus Mencke, salesforce.com 11:30 A.M. – 12:30 P.M. NORTH 131 Your Web Site: Mastering Your Domain Level: Intermediate Your Web site shapes how prospects and customers view your business and can be an outstanding lead-generation machine. Learn how to use your Web site and Force.com sites to convey your message, funnel visitor behavior, and convert anonymous visitors into leads. You’ll take home best practices for content, site analytics, and CRM integration that will improve your business. Speakers: Adam Greco, salesforce.com; Scott Jorgensen, salesforce.com; Chander Matrubhutam, salesforce.com

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The Cloud-Computing Event of the Year

Moody’s and Fujitsu Present:

“Today’s Forecast: Enterprise Order Management in the Cloud”
Presented by: Charlotte Liu
Moody’s Analytics – Product Manager Fujitsu America SaaS Practice – Practice Director

Brian Marchand

Track:

Partner Track Session

Visit the Fujitsu booth for live demonstrations of • Integrated Service and Support Solutions • Vertical SFA Solutions • Business Process Discovery and Integration Solutions

Enter to win a Fujitsu U820 mini note-book at the booth!

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Tracks & Sessions | Administrators

ADMINISTRAToRS
Track Description: Calling all administrators! Let Dreamforce be your playground. This action-packed track is designed for admins of all levels who are looking to bring value back to their companies by increasing their knowledge, learning best practices, and gathering new ideas on how to better leverage Salesforce CRM. Key Take-aways: Admins in this track will leave with a clear understanding of the role of a system administrator and how to position themselves for success and growth. Pick up new skills and knowledge to apply immediately on the job to become more effective: best practices, pitfalls to avoid, and actionable ideas to improve how your company uses the Sales & Service Clouds.

recommendations for ongoing support and administration; and handy tricks to enhance your implementation. Plus, we’ll have a road-map update from the product manager. Speakers: Sheeky Kaulthar, Thomson Reuters Markets; Shelley Lapcevic, salesforce.com; Blake Markham, salesforce.com, Jeremy Silver, salesforce.com 11:45 A.M. – 12:45 P.M. ESPLANADE 306 The Cardinal Rules of User Adoption Level: Intermediate The most successful Salesforce CRM implementations are those that people actually use. This session looks at how to identify the root causes of slow user adoption so you can proactively manage them. Learn how other customers have successfully addressed adoption issues by focusing on user perceptions, communications, tracking and managing usage, and incentives and penalties. Speakers: Matt Williamson, Bronto Software Inc.; John McGuigan, Fiberlink Communications Corp. 2:15 P.M. – 3:15 P.M. ESPLANADE 306 360° Integration: “The Essentials” Session Level: Intermediate Want to know how and where to integrate—and why you should? Most companies have tons of data locked inside legacy and siloed applications. Making this data available to customerfacing employees can have a tremendous effect on the quality of customer interactions and user adoption. If you’re not sure how to approach integration or what your options are, this session is your golden ticket. Join us to learn what other customers have done, their lessons learned and most common integration solutions, and how to successfully use both in your business. Speakers: Larry Hall, Cars.com; Tom Fox, Global Futures & Forex LTD; Mark Litherland, Grizzard Communications Group, Inc.; Megan Chappell, Cars.com

Wednesday, November 18
11:45 A.M. – 12:45 P.M. SOUTH 103 Hands-On: Have It Your Way—Customize Your Org to Fit Your Business Note: This session is also offered on Friday at 11:30 a.m. Level: Beginner When you sign on with Salesforce CRM, it’s ready to use as is. But you can also easily modify it so it’s a good fit for your users. Learn how to configure Salesforce CRM to suit your business needs, including how to customize fields, page layouts, and reports. 11:45 A.M. – 12:45 P.M. ESPLANADE 304 Stay in Sync with Connectors for Outlook and Lotus Notes Level: Beginner Want to make your users more productive and preserve data quality at the same time? The salesforce.com connectors for Microsoft Outlook and Lotus Notes are standard plug-ins that let users easily interact with salesforce.com from their familiar Outlook or Notes interfaces. Join us to learn connector best practices for planning, designing, and deploying to users;

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The Cloud-Computing Event of the Year

Tracks & Sessions | Administrators

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2:15 P.M. – 3:15 P.M. ESPLANADE 304 Analytic Basics: Reports and Dashboards Level: Beginner Being able to easily access useful, timely information is one of the most important values a centralized system can provide for you and your business. This session will cover the basics of reports and dashboards, including how to set up and manage them, tips and tricks, and admin best practices. Speakers: Matt Evans, Extra Space Storage Inc.; Julia Napolitano, Manpower Inc. 2:15 P.M. – 3:15 P.M. SOUTH 103 Hands-On: Giving the Right People the Right Information Level: Beginner As a new administrator, your first job is making sure that users are entered into Salesforce CRM and have access to the right data. Learn how to set up and configure user access, assign a set of permissions to users, define basic access, and build the structure that determines what users can see and report on across the organization. 3:30 P.M. – 4:30 P.M. ESPLANADE 306 Admin-Built Apps: How to Become a Hero Level: Intermediate Learn how easy it is to become a hero to your organization. In this session, you’ll learn from customers that have built custom applications to address critical business needs. They’ll share lessons learned, tips and tricks, and how they took advantage of the Force.com platform to develop apps 5 times faster—without any development background. Speakers: Scott Rames, Dimension Data Plc.; Susan Gingrich, ReadyTalk; Nancye Michaelian, salesforce.com 3:30 P.M. – 4:30 P.M. SOUTH 104 Hands-On: Pulling It All Together with Custom Report Types Level: Intermediate Get your hands on custom report types and learn how to define report criteria from which users can run and create custom reports. With custom report types, users can create reports from predefined standard and custom objects, object relationships, and standard and custom fields that you specify. Sound like just what you need? Join us to learn more!

3:30 P.M. – 4:30 P.M. ESPLANADE 308 Introduction to Force.com Pages and Force.com Code Level: Advanced Join us for a fact-filled session and get the answers to these questions: What is it? How does it work? How can I use it? Who can do it? How do I learn more? Speakers: Shannon Schupbach, salesforce.com; Paul Underbrink, salesforce.com 3:30 P.M. – 4:30 P.M. NORTH 123 Salesforce.com as the Company Portal: Incorporating Multiple Data Sources and BI Level: All What’s preventing you from establishing salesforce.com as your company sales portal? Is it because your sales reps need to find invoicing and A/R history in a separate application? Does your sales management team need to view analytics in a separate business intelligence (BI) tool? Join IBM to learn how Synarc has integrated its back-end data and BI into accounts and opportunities screens, establishing salesforce.com as the corporate sales portal. Speaker: Gordon Petrie, Synarc Inc. 3:30 P.M. – 4:30 P.M. ESPLANADE 304 Top 10 Things Your Users Want (Though They Might Not Know It) Level: Beginner If you don’t listen to the needs of your end users during your initial system design, you can bet you’ll hear about them after you’ve deployed. How’s that for bad timing? Join us to learn the best ways to capture requirements from your end users and executives. Hear directly from our panel of customers and Salesforce CRM experts, and take home advice that will ensure you deliver what they need during either your initial deployment or a scheduled release. Speakers: Kim Stites, Amazon.com; Regan Leopold, Lincoln National Corporation; Mike Demko, Sterling Commerce, Inc.; Katherine Carignan, SunTrust Banks, Inc.

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Tracks & Sessions | Administrators

4:45 P.M. – 5:45 P.M. ESPLANADE 308 A Brave New World: Think and Act Globally Level: Advanced Technology has made the world smaller. In today’s economy, any business can compete on a global scale. That’s why Salesforce CRM comes equipped with sophisticated international and multilanguage functionality. Learn how to take on technical challenges like multiple currencies and languages as well as some less obvious dilemmas, including local application support, local laws and customs, and budgeting and politics. Speakers: Jeff Wiessler, Avaya Inc.; Ryan Worobel, Dell, Inc. 4:45 P.M. – 5:45 P.M. ESPLANADE 304 If You Train Them, They Will Learn Level: Beginner The greatest systems in the world are only as good as the people using them. Educating your users on how to use what you’ve deployed, what’s expected of them, and how to be proficient is one of the most important—and most overlooked—areas of an implementation. This session features in-depth content from hard-hitting experts on how to create a training plan that ensures you have the skills to be successful. Speakers: Mark Goodman, Citrix Systems Inc.; Britt Kopping, Genentech Inc.; Andi Michaels, salesforce.com; Bhavini Worah, salesforce.com 4:45 P.M. – 5:45 P.M. ESPLANADE 306 Jack Be Nimble: Master Process Automation with Salesforce CRM Level: Intermediate Automated processes take less time, ensure consistency, and ultimately save your company money. Learn how to use native features and functionality in Salesforce CRM to create, manage, and automate your key business processes. See a demo of an automated business process, and gain insight into tips and tricks for configuring and managing these tools. Speakers: Mark Silber, Qualcomm Inc.; Tiffany Caruthers, salesforce.com; Varadarajan Rajaram, salesforce.com

4:45 P.M. – 5:45 P.M. ESPLANADE 310 The Self-Healing Database: Advanced Data Quality for Busy Administrators Level: All By automating mundane data processes such as data de-duplication and data normalization, salesforce.com administrators can significantly increase data quality and reduce administrative time. Join this session to learn how a salesforce. com super-user maximized the real-time and batch capabilities of CRMfusion’s DemandTools, DupeBlocker, and PeopleImport. Plus, we’ll preview some upcoming real-time technologies.

Thursday, November 19
7:30 A.M. – 8:30 A.M. ESPLANADE 304 Eureka: Data Nirvana Level: Beginner One of the most consistent challenges salesforce.com customers face is data quality, a problem for any system that has multiple people accessing and updating information. Fortunately, a number of tools, best practices, and lessons learned can help you successfully manage this area of your implementation. Join us to learn how. Speakers: Suzanne Serwe, Brady Corporation; Tracy Johnston, Freeman; Erik Karlberg, salesforce.com 7:30 A.M. – 8:30 A.M. ESPLANADE 306 Managing Change: How to Win Friends and Influence People Level: Intermediate Change is constant, but it can create concerns and even fear in the individuals affected by it. In this session, learn how your peers have built support and momentum for implementations: managing up to ensure sponsorship and managing down and across to ensure buy-in from user communities—all while keeping the ship going full-steam ahead. Speakers: Joe Harris, Beazer Homes; Laura Hendrix, Freeman; Jennifer Olaru, salesforce.com

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The Cloud-Computing Event of the Year

Tracks & Sessions | Administrators

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TIP: Got a great idea? Visit the IdeaExchange live in the Salesforce.com Campground.

7:30 A.M. – 8:30 A.M. ESPLANADE 308 Time-Savers: Tips for Enhancing Productivity and Efficiency in Salesforce CRM Level: Advanced Need new ideas for making your users more productive? This session will equip you with examples, tips and tricks, and a bunch of great ideas for taking your productivity to the next level. Speakers: Matt Dickerson, SIRVA Worldwide Inc.; Greg Curgenven, salesforce.com 11:30 A.M. – 12:30 P.M. ESPLANADE 306 Define Your Portal Strategy Level: Intermediate Companies implement portals to attract, engage, convert, and retain customers. Increasing top-line revenue is usually the primary driver; customer satisfaction and lowering the cost of support are other important goals. Attend this session and learn how to make your portal project a success with Salesforce CRM! Speakers: Denise Jackson, Medical Research Consultants LLC; Stephen Goldberg, Red Hat Inc. 11:30 A.M. – 12:30 P.M. ESPLANADE 304 What’s in Your Tool Belt? Level: Beginner Managing Salesforce CRM is like being a handyman. Jobs can be large or small; visible or behind the scenes; and many require special equipment for detailed work. Learn from a panel of experienced admins what tools they use on a daily basis and how you can apply them effectively in your deployment. Speakers: John Johnson, ASCAP: The American Society of Composers, Authors and Publishers; Courtney House, Egencia; Geordie Hess, Sprint Nextel Corporation; Meg Sheridan, SunTrust Banks Inc.; Julie Myres Vistage International; Shelley Lapcevic, salesforce.com 1:30 P.M. – 2:30 P.M. ESPLANADE 306 Formula Magic Level: Intermediate Why use validation rules? What are the benefits of calculated fields and roll-up summary fields? Have you thought about cross-object formula fields? If you’re interested in learning how these tools will add some “magic” to your deployment and help

your users be more productive, efficient, and process-oriented, this session is for you. We’ll answer these questions with examples, best practices, and firsthand knowledge! Speakers: Jason Ogilvie, Alliant Technologies Incv; Darren Kemp, salesforce.com; Xabier Ormazabal, salesforce.com 1:30 P.M. – 2:30 P.M. ESPLANADE 304 Free and Cheap: Finding Value in a Down Economy Level: Intermediate Times like these challenge us to find creative new ways to do more with less. Fortunately, a variety of inexpensive and free productivity tools and applications is available on the AppExchange. Join us to learn about some great value-add apps, best practices on finding and deploying them, and the value other customers have recognized. Speakers: Paul Young, Commvault Systems; Carol Sullivan, Elluminate Inc.; Steve Molis, Epsilon 2:45 P.M. – 3:45 P.M. ESPLANADE 306 Engaging Effectively with Social Networks Using Salesforce.com Level: Advanced Companies participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. In this session, we’ll discuss social networking rules of engagement and look at how salesforce.com can help you embrace this new channel. Speakers: Fernando Obregon Almazan, salesforce.com; Jonathan Hersh, salesforce.com; Lorena Vales, salesforce.com 2:45 P.M. – 3:45 P.M. SOUTH 103 Hands-On: Preserving Data Quality with Data Validation and Formulas Level: Intermediate Don’t let dirty data get in the way of your success. This hands-on session will give you practice applying powerful capabilities such as validation rules and formula fields to help your users be more productive and efficient and to input higher-quality data from the start.

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Tracks & Sessions | Administrators

2:45 P.M. – 3:45 P.M. ESPLANADE 308 Tips and Tricks for Release Management Level: Advanced Developing and managing complex applications with highly customized logic and user interfaces requires more than a “configure on-the-fly” approach in a single environment. You need a designated development area, robust testing practices, and a release strategy to optimize your team’s performance and minimize the impact to end users. Join us to learn how to leverage sandbox environments, which tools can migrate changes, and best-of-the-best practices for release management. Speakers: Erica Bell, Dell Inc.; Chris Mendler, Red Hat Inc.

9:00 A.M. – 10: 00 A.M. ESPLANADE 306 Unlock Your Data with Advanced Analytics Level: Intermediate Looking for ways to further unlock the data in your system or meet complex reporting requests? Then join us for this session where you’ll learn how best to leverage report formulas, analytic snapshots, and custom report types—plus when to use certain types of reports or dashboard elements. Speakers: Maria Santos, Sterling Commerce, Inc.; Leahanne Merritt, salesforce.com; Amy Mildren, salesforce.com 10:15 A.M. – 11:15 A.M. ESPLANADE 308 Evolution of an Admin Level: Beginner Being a system admin may be just part of your overall job—or maybe it requires 100% of your time. Either way, there are plenty of ways to use this role to develop your skill set and your career. Join us to learn from a panel of other admins how they’ve evolved their careers by leveraging their system admin responsibilities. Speakers: Jay Kilian, Granicus, Inc.; Kim Wallins, Hire OnDemand; Alex de Santiago, Informa plc; Katie Cole, Thomson Reuters Healthcare 10:15 A.M. – 11:15 A.M. SOUTH 102 Hands-On: What is New in Winter ’10 Level: Intermediate Are you an administrator looking to get the most out of the latest and greatest salesforce.com has to offer? Join us for hands-on training with the newest administration features from the Winter ’10 release. Get involved! 10:15 A.M. – 11:15 A.M. ESPLANADE 304 How Salesforce.com Manages CRM and Platform Change Level: All Managing an enterprise system—no matter the size of your deployment—is a significant undertaking. Good news: We’ve had time to perfect our use of the system because our entire business runs on Salesforce CRM! Let us share what we’ve learned by using best practices for change management and feature requests. Speakers: Drew Alexander, salesforce.com; John Beattie, salesforce.com; Randy Edgar, salesforce.com

Friday, November 20
9:00 A.M. – 10: 00 A.M. ESPLANADE 304 Certification Station: Free Certification Prep Level: Beginner Thinking about getting salesforce.com certified? Already signed up for the exam and need help preparing? Then what would you say to a free training session? In this can’t-miss session, you’ll learn about the certification process, how to prepare for the exam, and get a chance to review key materials with our experts. Speakers: Christina Major, salesforce.com; Jay Mulder, salesforce.com 9:00 A.M. – 10:00 A.M. SOUTH 102 Hands-On: Advanced Reports You Can Count On Level: Advanced Push your reporting to the limit as you learn to create mathematical formulas to aggregate and perform calculations on raw data within Salesforce CRM and avoid exporting to spreadsheets for detailed calculations. Quickly calculate win rates, coverage ratios, actual vs. goal comparisons, and more. It’s amazing!

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The Cloud-Computing Event of the Year

Tracks & Sessions | Administrators

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10:15 A.M. – 11:15 A.M. ESPLANADE 306 Optimizing Salesforce CRM: Consultant for a Day Level: Intermediate Ensuring that business processes are clearly defined, documented, and optimized is the first key step in a successful implementation. Whether you’re just getting started, looking to bring on a new team, or interested in reviewing an existing implementation, our services experts can help you understand how to run a successful business process review (BPR) session on which to base a successful implementation. Speakers: Chris Cuicani, Baxter Canada; Gina Marquez, Intellidot Corp. 10:15 A.M. – 11:15 A.M. ESPLANADE 310 Platform Road Map: Administrator Tools of the Future Level: Advanced The Force.com platform is the engine that supports all your configuration, customization, and integration needs. Be the first to find out where the platform is headed in this sneak peek at future products and features. Get the scoop on salesforce.com’s vision for advanced customization, app building, and administration capabilities that will help you automate your other business processes using Force.com. This session includes a mix of vision slides plus a healthy dose of live current and future product demos. Speakers: Patricia Orr, salesforce.com; Mary Scotton, salesforce.com; Adam Torman, salesforce.com 11:30 A.M. – 12:30 P.M. ESPLANADE 306 Analytics Road Map Level: Intermediate What’s in store for Salesforce CRM analytics and reporting? Come hear our product management team outline what’s planned for upcoming releases of analytics in the cloud. Get the insider’s view to cutting-edge features, so you can plan how to get even more insight into your business using analytics and reporting. Speakers: Leo Tenenblat, salesforce.com; Thomas Tobin, salesforce.com

11:30 A.M. – 12:30 P.M. SOUTH 102 Hands-On: Have It Your Way—Customize Your Org to Fit Your Business (REPEAT) Note: This session is also offered on Wednesday at 11:45 a.m. Level: Beginner When you sign on with Salesforce CRM, it’s ready to use as is. But you can also easily modify it so it’s a good fit for your users. Learn how to configure Salesforce CRM to suit your business needs, including how to customize fields, page layouts, and reports. 11:30 A.M. – 12:30 P.M. ESPLANADE 304 Ready, Set, Go: Implementation Best Practices Level: Beginner Ready to implement Salesforce CRM, but not sure where to start? In the middle of an implementation and don’t want to miss anything? You’ll probably have a role in the setup and ongoing maintenance of your Salesforce CRM implementation. Join us to learn where to start, in what order you should execute, and best practices to use along the way. Speakers: Sarah Williamson, Avaya; Emily Kranz, Listingbook RELATED SESSIONS BY TRACK If you’re the person who keeps everything “force-related” humming along, these sessions will help take your skills to the next level. Build Apps 5 Times Faster with Force.com Track: IT Executives Wednesday, November 18 A Look Inside the Force.com Infrastructure Track: Backstage Pass Wednesday, November 18 Hands-On: Building Your First Force.com Platform Application Track: Admin to AppBuilder Wednesday, November 18

How Salesforce.com Manages and Measures Sales Productivity Programs Track: Sales Wednesday, November 18 Maximizing Agent Productivity: It’s a Game Changer for Today’s Business Track: Service Wednesday, November 18

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Tracks & Sessions | Administrators / Large Enterprises

Bring your Application Projects to Life: Release Management with Force.com Track: IT Execuvites Thursday, November 19 Product Road Map: Sneak Peek into the Future Track: Sales Thursday, November 19 & Friday, November 20 The Service Cloud Road Map – What’s Next? Track: Service Thursday, November 19 & Friday, November 20 Salesforce CRM Admin Excellence: Setting Up Salesforce CRM for Sales Success Track: Sales Thursday, November 19 Behind the Scenes at Salesforce.com: Delivering 3 Major Releases a Year Track: Backstage Pass Friday, November 20 Sales Process Excellence: New Levels of Productivity and Effectiveness Track: Sales Friday, November 20

LARgE ENTERPRISES
Track Description: Hello, enterprise? Meet the cloud. This track caters to those salesforce.com customers that have complex requirements often associated with large, global enterprises. Hear specialized case studies, panels, and presentations on a vast range of topics, all focused on helping large companies formulate and execute in-depth, scalable success strategies. Key Take-aways: Each session in this track is jammed with content designed to speak to the challenges of operating a large, complex organization. You’ll learn about new approaches and best practices for using and delivering the Sales Cloud, Service Cloud, and Custom Cloud. These sessions feature customer speakers who’ll provide their perspectives, firsthand experiences, and tried-and-true best practices so you come away with great ideas, examples, and networking opportunities. Large Enterprises track brought to you by Innovation. Speed. Value. Global Delivery. Enterprise-wide.

Wednesday, November 18
2:15 P.M. – 3:15 P.M. ESPLANADE 300 Establishing Innovation Management Governance and a Framework Level: All Implementing Salesforce CRM’s ideas community is easy, but how do you make it a lasting, vibrant, and impactful solution—both internally and externally? Join us to learn how salesforce.com and some of our key customers use ideas for incredible success. You’ll also pick up the associated processes and best practices for moderation, communication planning, and how to run the entire ideas management process. Speakers: Cory Cochran, American Century Services, LLC; Grégory Vandeputte, Areva T&D SA; Holly Tuccio, Dell, Inc.;Matt O’Connor, salesforce.com

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The Cloud-Computing Event of the Year

Tracks & Sessions | Large Enterprises

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3:30 P.M. – 4:30 P.M. NORTH 120 Dispelling Cloud Integration Myths Level: Beginner Cloud computing is changing the way companies develop and deploy their business systems, and large enterprises face special integration challenges with cloud-based projects. Join Cognizant in this workshop to see real-world examples of best practices for integration that lead to the successful development of cloud-based solutions. Speaker: Christopher Clegg, Cognizant 3:30 P.M. – 4:30 P.M. ESPLANADE 300 Organizing and Executing to Match the Speed of Cloud Computing Level: Intermediate Large enterprises are continually challenged with executing cloud programs within the constraints of enterprise governance models and procedures. This session will review how to streamline and refine the methodologies so your organization can meet compliance and risk mitigation requirements while increasing the pace of delivery. Speaker: Shawn Jean, Avaya Inc. 4:45 P.M. – 5:45 P.M. NORTH 124 Thomson Reuters TRUSTs in Salesforce.com to Drive Enterprise Innovation Level: All Come learn from a team of Thomson Reuters executives how they leveraged Salesforce CRM and the Force.com platform to build a best-of-breed solution for pre-sales prospecting, collaboration, and pipeline management with the global launch of TRUST (Thomson Reuters Unified Sales Tool). Speakers: Richard Beaven, Thomson Reuters Markets; Anne Meskell, Thomson Reuters Markets; Jane Moran, Thomson Reuters Markets; Narendra Vyas, Thomson Reuters Markets; Dave Weller, Thomson Reuters Markets, Steve Mannel, salesforce.com

4:45 P.M. – 5:45 P.M. NORTH 120 Today’s Forecast: Enterprise Order Management in the Cloud Level: All Discover how Moody’s Analytics modernized its Lead-to-Order process using salesforce.com, FPX, and on-premises ERP. Hear how Fujitsu America helped the sales organization streamline complex forecasts, pricing models, and sales processes. Then learn how you can leverage integrated cloud technologies to revitalize your business-critical processes. Speakers: Min Kang, Fujitsu America; Brian Marchand, Fujitsu America; Charlotte Liu, Moody’s Analytics Inc.

Thursday, November 19
7:30 A.M. – 8:30 A.M. ESPLANADE 300 Using the Service Cloud for the Enterprise Level: All Looking to improve complex and mature external call centers, internal IT help desks, customer portals, or other customer service centers? This session features tactical information on how the Service Cloud can transform your enterprise call centers and other service solutions. The Service Cloud is up and running in the enterprise, and you’ll hear from the folks who are making it happen! Speakers: John Snead, Qualcomm Inc.; Matt Brady, TransUnion LLC; Bhuvan Thakur, salesforce.com 11:30 A.M. – 12:30 P.M. WEST MEZZANINE 254 Single Org or Multi: What’s Right for My Deployment? Level: All Enterprise-scale companies that have multiple business units often grapple with whether to use a single org for all users or multiple orgs for separate business units. This session reviews the key decision criteria as well as strategies for handling roll-up reporting approaches for merging, consolidating, and dividing orgs. Speakers: Scott Parker, American Express Services Europe Ltd; Jason Atwood, MSSB - SB; Brian Mitchell, salesforce.com

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Tracks & Sessions | Large Enterprises

1:30 P.M. – 2:30 P.M. ESPLANADE 300 Best Practices and Approaches for Handling Large Data Volumes Level: Advanced Adoption and usage is high, and users are demanding more integration and data. What steps should you take to ensure that performance and client satisfaction remain high? This session will explore how to handle your tens of millions of records in the most efficient manner possible. Speakers: Robert Pickeral, salesforce.com; Anshu Sharma, salesforce.com 2:45 P.M. – 3:45 P.M. ESPLANADE 300 Developing Enterprise Solutions in the Cloud Level: All Force.com is the fastest platform for building and deploying enterprise business applications that run in the cloud. Learn the tools, methodologies, and procedures several customers have used to evaluate business requests and legacy applications to identify the best candidates to move through the cloud factory. Speakers: Manoj Govindan, Bank of America Corporation; Aaron Bagchee, Seagate Technology LLC; Thomas Divittorio, salesforce.com 2:45 P.M. – 3:45 P.M. NORTH 123 Learn from a Proven Model: 6 Steps to Guarantee Adoption Level: All One thing all salesforce.com projects have in common: people. Salesforce.com can make each user more productive—if they adopt the system. Whether you’re new to the cloud or reinvigorating your cloud effort, you’re probably changing the way people work. Join us to learn the 6 steps that took 26,000+ people successfully into the salesforce.com cloud. Review the Adoption Playbook and take away real examples that work. Speaker: John Wurch, JPW Consulting, LLC

2:45 P.M. – 3:45 P.M. NORTH 124 Salesforce Integration: Crossing the Business – IT Divide Level: All There is no one-size-fits-all solution to integrate Salesforce CRM with on-premises applications. Alignment between Salesforce CRM administrators and IT is essential and the right integration strategy can dramatically improve adoption and success. Join this interactive presentation to learn how cloud integration can be the key to IT and line of business alignment. Hear how organizations have been able to get the most out of all of their application and platform investments with solutions from Informatica. Speakers: Paul Stevenson, AMERIGROUP Corporation; Darren Cunningham, Informatica; Dan Marionni, Morgan Stanley Wealth Management; Matt Brady, TransUnion LLC

Friday, November 20
9:00 A.M. – 10:00 A.M. NORTH 120 Electronic Contract Execution with Apttus & DocuSign for Salesforce Level: All Using the power of end-to-end electronic contract management from Apttus and electronic signatures from DocuSign, successful companies can now speed up time to revenue, automate business processes, eliminate paper, and ensure compliance by using this amazing cloud-computing solution that delivers on the promise of the paperless enterprise. Join us to find out how your enterprise can Close it in the Cloud!SM with electronic contract execution from these two top AppExchange partners. Speakers: Kirk Krappe, Apttus Inc.; Tom Gonser, DocuSign

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The Cloud-Computing Event of the Year

Tracks & Sessions | Channels

Learn

CHANNELS
Track Description: Customers of all sizes across all industries have been leveraging the Salesforce CRM for Partners platform to build highly successful partner solutions. Come hear how customers such as Avaya, Dell, and plenty more have rolled out highly adopted partner solutions, resulting in stronger partner relationships and ultimately more money. This is a must-attend track for anyone looking to generate more revenue through an indirect channel, especially in this tough economic environment. Key Take-aways: Join us to learn how customers are using the latest Web 2.0 features to build highly collaborative partner communities. Customers will share hard-hitting best practices for rolling out partner programs and solutions. And several indepth case studies will demonstrate Salesforce CRM’s partner portal and Salesforce to Salesforce. See exactly how customers have provided choice to their partners—and how they’ve seen tremendous levels of adoption as a result.

2:15 P.M. – 3:15P.M. ESPLANADE 310 Service Partners: Collaborating in Real Time on Service Issues Level: All Have a great partner you work with—on the other side of the world? Want to learn how to build your partner/vendor community and boost collaboration? Join us to hear from salesforce.com customers who are using the partner portal and Salesforce to Salesforce features of Salesforce CRM for Partners to share cases with their partners and vendors. Speakers: Drew Piston, Exponent Partners; Jimmie Gull, QlikTech UK Limited; Ryan Davis, salesforce.com; Leyla Seka, salesforce.com 3:30 P.M. – 4:30 P.M. ESPLANADE 310 Driving Adoption: Best Practices for Creating Partner Programs Level: All Your best channel programs are great only if your partners actually use them. Join us to learn how to drive adoption of the Salesforce to Salesforce and partner portal features of Salesforce CRM for Partners from customers who’ve already been down that road. They’ll share best practices and provide a road map for how to successfully roll out any new partner platform. Speakers: Joe Francis, QlikTech UK Limited; Dave Baker, Websense, Inc.; William Moxley, salesforce.com 3:30 P.M. – 4:30 P.M. NORTH 132 Increase Channel Revenue with a Partner Certification Program Level: All Learn how Dell got a 70% increase in yearly revenue growth for certified partners using integrated training and certification. MediaDefined will show how you can use integrated certifications to help drive more revenue, increase lead-closure rates, help better manage MDF, and manage entitlements in a multitiered partner program. Speakers: Teemu Kolehmainen, Dell, Inc.; Brett Strauss, Media Defined; Bob Biess, salesforce.com

Wednesday, November 18
11:45 A.M. – 12:45 P.M. ESPLANADE 310 Partner Management 101: Rolling Out Salesforce CRM for Partners Level: Beginner Want some do’s and don’t’s to help make your partner solution a slam dunk? Learn best practices from salesforce.com customers who’ve rolled out both the partner portal and the Salesforce to Salesforce features of our Salesforce CRM for Partners solution. Speakers: Chris Luvara, Intacct Corp.; Alan Andrade, Lenovo; Ken Quast, Melexis N.V.; Susan Gausch, salesforce.com

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Tracks & Sessions | Channels

Thursday, November 19
7:30 A.M. – 8:30 A.M. ESPLANADE 310 Building Loyalty Through Community Level: Intermediate Nothing sells like a loyal community. Join us to hear from salesforce.com customers who have deployed Web 2.0 community technologies such as Salesforce CRM’s content library and ideas community, Force.com sites, and the partner locator across their partner communities. Find out how they used these technologies to create effective, timely feedback mechanisms and build stronger relationships with their high-value partners. Speakers: Mary Catherine Wilson, Dell, Inc.; Elliot Fliesler, VMware, Inc.; Diana Tsao, VMware, Inc.; JC Whitfield, salesforce.com 11:30 A.M. – 12:30 P.M. ESPLANADE 310 Mixing Salesforce to Salesforce and Partner Portal Technologies for Success Level: Intermediate Have you been trying to determine the best way to mix and match your partner portal and Salesforce to Salesforce capabilities to achieve your channel goals? Then come hear how customers like Honeywell have been successful in using both technologies in parallel to create a robust channel strategy. Speakers: Terry Johnson, Honeywell International Inc.; Chris Luvara, Intacct Corp. 1:30 P.M. – 2:30 P.M. ESPLANADE 310 Road Map: What’s Next for Salesforce CRM for Partners Level: All Love using Salesforce CRM for Partners? Ready to see what’s next? No problem! This session highlights the product road map, giving you a detailed view of what we’ve delivered over the past year—and what’s still to come. Speakers: Adi Kuruganti, salesforce.com; William Moxley, salesforce.com

2:45 P.M. – 3:45 P.M. SOUTH 104 Hands-On: Enabling Your Sales Channel with Salesforce CRM for Partners Level: Intermediate Get the most out of your indirect channels! Empower your partners with Salesforce CRM data and ensure their success. Get hands-on experience setting up Salesforce CRM for Partners so you can manage, track, and forecast direct and indirect business.

Friday, November 20
9:00 A.M. – 10:00 A.M. ESPLANADE 310 Transforming Vision into Reality: Make the Most of Your Partner Deployment Level: All Looking for efficiency and effectiveness? Join us to learn how Avaya implemented Salesforce CRM for Partners across its global enterprise. Find out what structures were put in place to accomplish this goal, and leave with innovative best practices to drive your deployment. Learn the importance of defining a vision, managing scope and expectations, and successfully executing a global high-touch, channel-centric deployment. Speakers: Zoe Peterson, Avaya Inc.; Susan Gausch, salesforce.com; Beth Kaplan, salesforce.com 11:30 A.M. – 12:30 P.M. SOUTH 103 Hands-On: Connect with Your Partners Using Salesforce to Salesforce Level: Intermediate Would you like to instantly connect and exchange data with partners via Salesforce CRM? Learn how Salesforce to Salesforce can help you securely and easily share data with another company that is also using Salesforce CRM. This hands-on session shows how to use real-time collaboration to gain visibility into critical business data that spans multiple companies.

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The Cloud-Computing Event of the Year

Tracks & Sessions | Executive Insight

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11:30 A.M. – 12:30 P. M. ESPLANADE 310 How Salesforce.com Uses Salesforce CRM for Partners Level: All Join us to see all the bells and whistles of our new external partner Web site. Learn how we designed and rolled it out using Force. com sites and the partner portal. You’ll get a taste of what’s possible with Salesforce CRM for Partners and see a best practice real-life example in our own partner site. Speakers: Rob Wolf, LaunchDM; Reid Carlberg, Model Metrics LLC; Leyla Seka, salesforce.com RELATED SESSIONS BY TRACK Learn how to make your partners as successful as your best reps with this session. Managing Direct and Indirect Sales Seamlessly Track: Sales Friday, November 20

ExECuTIvE INSIgHT
Track Description: This track is ideal for executives looking to gain insight into the future of Salesforce CRM and cloud computing. We’ve got experts and thought leaders ready to awe and inspire! Key Take-aways: Think your business strategy is airtight? We’ll give you new ideas for operations, growth, and maintenance. Hear from the experts how to maximize your investment and get the most from every department using Salesforce CRM—then network with peers to get even more ideas. Go home with tools to implement these ideas right away to take your deployment to the next level.

Wednesday, November 18
11:45 A.M. – 12:45 P.M. NORTH 123 How to Boost User Adoption for Higher ROI Level: All The possibilities for how cloud computing can transform your organization are profound. Achieving results in a complex, global environment requires a strategy for gaining executive sponsorship, sales management buy-in, and strong user adoption that goes beyond traditional change management. Don’t underestimate the impact user adoption can have on your business! Join Accenture to learn the newest techniques, proven metrics, and steps you can take to ensure your organization sees higher ROI from your CRM investment. Speakers: Bryan Berumen, Accenture; Steven McMann, Accenture 2:15 P.M. – 3:15 P.M. NORTH 125 Accounting for Success: Streamlining Processes with the Platform Level: All Every company, however big or small, and in any vertical, needs to get the cash in as quickly as possible. To do that, processes between sales and finance need to be slick, information needs to be accurate, and data up to date. Debbie Ashton, product director of CODA, will show you how CODA 2go, the first enterprise

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Tracks & Sessions | Executive Insight

accounting application built natively on the Force.com platform, can save your teams time, money, and hassle with complete, free, out-of-the box integration with the Salesforce CRM. Speaker: Debbie Ashton, CODA 3:30 P.M. – 4:30 P.M. NORTH 124 CIO Insider: How to Leverage Cloud Integration to Turbocharge Salesforce CRM Level: All Want to get more value from your existing Salesforce CRM investment and give your users instant access to all kinds of data currently locked away in other systems? Now, you can! Hear how CIOs use rapid cloud integration from Cast Iron Systems to deliver a complete view of customers by connecting Salesforce CRM with other critical cloud-based and on-premises applications in just days while cutting costs, increasing customer satisfaction, and building user adoption. Unleash Salesforce CRM’s full potential today! Speakers: Chandar Pattabhiram, Cast Iron Systems Inc.; Joe Cardenas, Employers Direct Insurance Co.; Paul Chemmanoor, The Corporate Executive Board; Paul Vine, salesforce.com

11:30 A.M. – 12:30 P.M. NORTH 123 Finding Your Way to Full Compliance: Automating Channel Compliance Level: All Consistency in compliance is essential. Since the “Enron Era” of 2001, charting your way to compliance has been a daunting, costly, time intensive experience for organizations. From the Sarbanes-Oxley Act to FCPA, these well-intentioned regulations have come at a price. Welcome the cloud. Join representatives from Bluewolf as they provide insight on delivering integrated solutions to manage your company’s internal and channel compliance with various regulatory bodies. From deal registration to electronic signatures, hear real-life stories from enterprises that are finding their way to compliance, providing a robust defense against fraud and illegal transactions. Hear how to achieve full compliance and the approach you can take to keep your CFO safe and happy. Speakers: Alp Kabatepe, Bluewolf; Greg Kaplan, Bluewolf; Jason Lemkin, EchoSign, Inc. 1:30 P.M. – 2:30 P.M. NORTH 130 The Next Step in Customer Care: Customer Collaboration Level: All As leaders in their respective industries, Cisco and salesforce.com are pushing customer care to the next level by combining Unified Customer Contact solutions with the Service Cloud. Join this session to look at customer collaboration, the business drivers, and how social media can impact the way companies provide customer care. Speaker: Ross Daniels, Cisco Systems Inc.

Thursday, November 19
11:30 A.M. – 12:30 P.M. WEST MEZZANINE 270 Building and Managing a Sustainable Cloud Service Level: All Both startups and established technology companies are rolling out cloud services at a rapid pace. Join KPMG to gain important insight into the key business and operational issues cloud service providers need to consider to successfully deliver cloud services. We’ll look at customer management, pricing and operations, revenue recognition, cloud-computing tax issues, compliance, risk management, and more. Speakers: Lynne DeVaughn, KPMG L.L.P.; Tom Lamoureux, KPMG L.L.P.; Mark Lundin, KPMG L.L.P.; Gary Matuszak, KPMG L.L.P.

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The Cloud-Computing Event of the Year

Tracks & Sessions | Small Business

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SMALL BuSINESS
Track Description: Are you a rapidly growing business with under 100 employes? Would you like to scale your growth while remaining efficient and nimble? This track will focus on how salesforce.com can provide a foundation for growth. Key Take-aways: Learn ways to use the cloud to market your products and services, integrate with external systems, and keep everything humming.

Friday, November 20
10:15 A.M. – 11:15 A.M. NORTH 123 Thinking Big: How Smart SMBs Are Beating Enterprises Level: All Economies of scale have traditionally given large enterprises the edge in business. Today, with cloud solutions like salesforce.com and data-as-a-service solutions like Jigsaw, SMBs can use the same services/technologies as the Fortune 500—without the baggage. Learn how Jigsaw and salesforce.com have enabled SMBs to think big and compete on equal footing with enterprises. Speakers: Tim Eades, Everyone.net, Inc.; Kevin Akeroyd, Jigsaw

Wednesday, November 18
4:45 P.M. – 5:45 P.M. ESPLANADE 300 A Conversation with Small Business Leaders Level: Beginner Join us for a conversation with three business leaders who will share real-world examples of how they use Salesforce CRM to manage their business. We’ll share best practices and tips and tricks to get the most out of running your small business on Salesforce CRM. Moderated by Tony Rodoni, area vice president of our small business segment, this panel will provide insight into how other organizations are using the application to provide tangible benefits to their businesses.

Thursday, November 19
7:30 A.M. – 8:30 A.M. NORTH 120 Connecting QuickBooks to Salesforce CRM Level: Beginner Why should you connect QuickBooks with salesforce.com, and what options are available to you? This session will highlight both product- and services-based businesses and will demonstrate the most common scenarios for integration. You’ll learn the benefits of integration between QuickBooks and salesforce.com, and see a demonstration of the linkage from a user’s perspective.

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For more information on CA Solutions for managing your cloud visit Booth 902.

IT Management for the Cloud
• Manage the development of breakthrough applications • Manage the rollout of Salesforce.com across the enterprise • Create a seamless user experience across SaaS and on-premises systems Today’s cloud-based services can create IT development and management challenges, but CA, the largest independent IT management software company, can help you. Come to our booth and get the insight to how CA is partnering with Salesforce.com to deliver IT management for the cloud.

Copyright © 2009 CA. All rights reserved. 200

Tracks & Sessions | Admin to AppBuilder

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TIP: Learn from the best and brightest! You’ll find Salesforce.com’s top engineers in the Force.com Zone.

ADMIN To APPBuILDER
Track Description: Did you know that as an admin, you already have the skills and platform to create useful custom apps to make your company more efficient? Join fellow admins as you learn app-building techniques to help you—and your company—get more out of Force.com and the Custom Cloud.

recruitment app, and more. Join an expert from Granicus to learn how to use your existing skills and the Force.com platform to benefit your company—and your career. Speakers: Hank Thompson, Granicus Inc.; Sarah Franklin, salesforce.com 2:45 P.M. – 3:45 P.M. FORCE.COM THEATRE Admin Custom App Showcase Level: All Want to leverage your existing CRM skills to build custom apps, but don’t know where to start? The Admin Custom App Showcase demonstrates applications built by fellow admins and gives you great ideas of apps to build—from HR to finance to inventory to project management. Speakers: Larry Hall, Cars.com; Shahin Moradian, Cars.com; Tom Holcomb, Renewable Choice Energy; Melissa Elliott, Schumacher Group; Sarah Franklin, salesforce.com

Wednesday, November 18
11:45 A.M. – 12:45 P.M. ESPLANADE 309 Build Your First Custom App Using Your CRM Skills with Clicks, Not Code Level: Beginner Do you want to build custom apps, but aren’t sure where to start? Learn the basic concepts and find out how to build an app in 3 minutes. You’ll amaze yourself at how much you can build without any code. This session will help you understand how the same skills used to customize your CRM—including adding custom objects and fields—can be applied to building useful custom applications for your company. 2:15 P.M. – 3:15 P.M. SOUTH 104 Hands-On: Building Your First Force.com Platform Application Level: Beginner You don’t need to be a programmer to build applications! Join us to learn how to develop full-featured business applications that extend your Salesforce CRM org using the building blocks of the Force.com platform.

Friday, November 20
9:00 A.M. – 10: 00 A.M. ESPLANADE 308 Spice Up Your Apps with Logic and Custom User Interfaces Level: Beginner Want to take your apps to the next level? Adding business logic and custom user interfaces are great ways to do just that. Learn the basics of adding workflow, formulas, validations, and even Force.com pages (Visualforce) to your apps. Speaker: Sati Hillyer, salesforce.com 10:15 A.M. – 11:15 A.M. FORCE.COM THEATRE Turn Spreadsheets into Custom Apps Level: All Want to build a custom app on Force.com in minutes, with just a few clicks? If you have a spreadsheet with the data you need, we have the tool for you! The free Cloud Converter from Model Metrics turns spreadsheets for tasks such as project management, billing, and expense reporting into Force.com apps. Speakers: Reid Carlberg, Model Metrics; Sarah Franklin, salesforce.com; Eric Stahl, salesforce.com

Thursday, November 19
11:30 A.M. – 12:30 P.M. ESPLANADE 308 Boost Your Career and Add Value to Your Company with Custom Apps Level: All Find out how one admin helped his company run its entire business in the cloud—and gave his career a boost! He built the unique apps his company needed: an account regionalization system, a proposal generator, an asset inventory tracker, a

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Tracks & Sessions | Beginning Developers

BEgINNINg DEvELoPERS
Track Description: Force.com is a complete platform for application development and deployment in the cloud. Ready to get involved? This track is for those new to the platform. Come learn about Force.com and how to get started implementing databases, business logic, user interfaces, Web services, and more. All sessions are practical in nature, which means you’ll walk away with tips, tricks, and tools you can put to immediate use.

Wednesday, November 18
11:45 A.M. – 12:45 P.M. ESPLANADE 303/305 Force.com: Platform State of the Union Level: All The annual Platform State of the Union provides an essential update on the vision and direction of the Force.com platform. Feature overviews, demos, and special guest presenters highlight new Force.com technologies for developers. The session will also provide an overview of all the developer activities happening throughout Dreamforce. Speakers: Dave Carroll, salesforce.com; Bulent Cinarkaya, salesforce.com; Gregg Johnson, salesforce.com; Mary Scotton, salesforce.com

3:30 P.M. – 4:30 P.M. ESPLANADE 303 Force.com in Action: Building an Application in Real Time Level: Beginner Get ready to take action! In 40 minutes, we’ll build a Force.com application from scratch, live. Join us and experience the breadth of the platform—from the database model to the user interface and reporting. This session will give you a taste for the platform and a basis from which to explore other features. The rest of the time is reserved for questions and answers. Speakers: David Van Puyvelde, salesforce.com; Mark Woodward, salesforce.com 4:45 P.M. – 5:45 P.M. ESPLANADE 303 Building Application User Interfaces with Visualforce Level: Beginner Force.com can automatically generate user interfaces, but sometimes you want to go a bit further. This session explores Force.com pages (Visualforce), the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. It includes code walk-throughs, common use cases, a little about Force.com code, and lots of pretty graphics! Speaker: Andrew Waite, salesforce.com 4:45 P.M. – 5:45 P.M. SOUTH 104 Hands-On: An Introduction to Force.com Code (Apex) Level: Intermediate Ready to add more sophisticated logic and user interfaces to your Salesforce CRM and Force.com platform apps? Then get handson access to Force.com code (Apex), the world’s first cloudcomputing code. This session shows how to extend your apps with Apex triggers and classes that run on salesforce.com servers.

2:15 P.M. – 3:15 P.M. ESPLANADE 303 Building Public Web Sites in the Cloud with Force.com Sites Level: Beginner Force.com sites lets you build and deploy public Web sites and Web applications using Force.com. These Web sites can be assigned domain names so you can run your own Web sites on the platform. This session shows how to create a public Web site, building on Force.com pages (Visualforce) for the presentation layer. We’ll also look at page caching, security, and user authentication. Speaker: Bulent Cinarkaya, salesforce.com

Thursday, November 19
7:30 A.M. – 8:30 A.M. ESPLANADE 303 One Force.com Platform: Two Tools for Developing Applications Level: Beginner You can develop applications for Force.com using the Force.com IDE, an integrated development environment, or using a Web-based configuration and coding environment

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The Cloud-Computing Event of the Year

Tracks & Sessions | Beginning Developers

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known as builder. This session provides a practical introduction to the IDE and builder features of Force.com, showing you how to code, run queries, access debug logs, and more. Speaker: Ryan Brainard, salesforce.com 11:30 A.M. – 12:30 P.M. ESPLANADE 303 Constructing the Database for Your Applications Level: Beginner Force.com provides a powerful data persistence layer. It lets you create database tables and adds a lot of features right out of the box, such as triggers, relationships, default values, validation rules, reporting, and search. This session covers how to create your first database and use these features to easily build a rich application. Speaker: Andrew Albert, salesforce.com 11:30 A.M. – 12:30 P.M. SOUTH 104 Hands-On: Introduction to Force.com Sites Level: Intermediate Learn how to extend your Salesforce CRM and Force.com platform apps to the rest of the world with real-time Web sites. Create a Web site using Force.com pages (Visualforce), and then publish it online using Force.com sites. 1:30 P.M. – 2:30 P.M. ESPLANADE 303 Getting Started with Workflows and Approvals Level: Beginner Not all logic needs to be coded programmatically. Force.com’s workflow and approvals engine lets you easily invoke tasks such as email alerts, database updates, or messaging based on a set of triggering events. This session demonstrates the platform’s basic workflow capabilities, including approvals. Speaker: Varadarajan Rajaram, salesforce.com 1:30 P.M. – 2:30 P.M. SOUTH 104 Hands-On: Introduction to Programmable User Interfaces Note: This session is also offered on Friday at 11:30 a.m. Level: Beginner Are you ready to build any user interface for any device? Then get your hands on Force.com pages (Visualforce)! Join us to learn the exciting things you can do to radically alter the user interface of

your Salesforce CRM and Force.com platform apps. All that’s needed is a little knowledge of XML and/or HTML and a willingness to learn, learn, learn!

1:30 P.M. – 2:30 P.M. ESPLANADE 309 Securing Your Data and Applications Level: Beginner Securing access to your applications, data, and logic is a key part of application development and systems configuration. This security should not only protect data and logic from unauthorized external access, but also from unauthorized internal access. Join us for an in-depth session covering many of the security features available to you, from IP restriction through database record sharing. Speaker: Peter Dapkus, salesforce.com 2:45 P.M. – 3:45 P.M. ESPLANADE 309 Basic Integration on Force.com: Web Services and More Level: Beginner When developing and deploying applications in the cloud, you often need to integrate with other applications and services. This session provides an overview and demonstration of the major forms of integration: Web services (setting one up and calling an existing service), HTTP-based interactions, Atom syndication feeds, and email. Speaker: Jesper Joergensen, salesforce.com

Friday, November 20
9:00 A.M. – 10: 00 A.M. ESPLANADE 303 Force.com Code for Business Logic, Triggers, and Controllers Level: Beginner Force.com code (Apex) is the Java-like code that executes on the Force.com platform. It’s used to add business logic to applications, write database triggers, and program controllers in the user interface layer. This session introduces the code, its syntax, and plenty of use cases. Speaker: Ryan Spraetz, salesforce.com

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Tracks & Sessions | Beginning Developers

10:15 A.M. – 11:15 A.M. ESPLANADE 303 Creating Rich User Experiences Using Google Visualizations and Adobe Flex Level: Beginner Imagine visualizing your own data using Google Maps or the Google Visualization API, or providing an enhanced user experience using the interactivity and visualization power of Adobe Flex. This session explores these options, shows you how to get started, and more. Fun! Speakers: Jesse Lorenz, salesforce.com; Nick Simha, salesforce.com 10:15 A.M. – 11:15 A.M. SOUTH 104 Hands-On: Creating Wizards with Programmable User Interfaces Level: Advanced Enrich your app’s user experience with wizards. Combine your knowledge of Force.com pages (Visualforce) markup and controllers to create a user interface that allows stepwise data entry. Learn how controllers are used to maintain state across Force.com pages. Some programming experience with Force.com code (Apex) is recommended. 11:30 A.M. – 12:30 P.M. SOUTH 104 Hands-On: Introduction to Programmable User Interfaces (REPEAT) Note: This session is also offered Thursday at 1:30 p.m. Level: Beginner Are you ready to build any user interface for any device? Then get your hands on Force.com pages (Visualforce)! Join us to learn the exciting things you can do to radically alter the user interface of your Salesforce CRM and Force.com platform apps. All that’s needed is a little knowledge of XML and/or HTML and a willingness to learn, learn, learn!

11:30 A.M. – 12:30 P.M. ESPLANADE 303 How to Write Good Unit Tests in Force.com Code Level: Beginner Crafting good unit tests is an art, and one that must be mastered before deploying to a production environment on Force.com. In this session, we’ll explore the structure of unit tests, the code scenarios that tests should cover, and properties and best practices of well-written unit test suites. Speaker: Jesse Lorenz, salesforce.com

TIP: Force.com “cheat sheets” make great gifts for your coder friends! Get a free pack in the Force.com Zone.

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The Cloud-Computing Event of the Year

Tracks & Sessions | Advanced Developers

Learn

ADvANCED DEvELoPERS
Track Description: Ready to polish your development skills? Force.com provides a powerful, real-time development environment in the cloud. If you already have experience developing on the Force.com platform, the sessions in this track can show you how to extend your skill set with the latest technologies, tools, code samples, and integration methods.

you’ll want to learn about the new bulk API. This session will focus on how to get the most data into or updated in the least amount of time with high-fidelity process management. Speaker: Jesper Joergensen, salesforce.com 3:30 P.M. – 4:30 P.M. ESPLANADE 309 Release with Zero Impact Level: Advanced Ever wonder how salesforce.com performs seamless upgrades every release with zero impact to customers? Become the next salesforce.com by learning how to do the same with your managed package. We’ll also unveil an exciting new feature specifically for ISVs—you won’t want to miss it! Speaker: Andrew Smith, salesforce.com 3:30 P.M. – 4:30 P.M. ESPLANADE 305 What’s New in Force.com Code Level: Advanced Learn how to use the newest features available in Force.com code (Apex). This session provides examples of how to use the latest features and gain insight into the best practices, common use cases, and practical use of each new feature. As a bonus, we’ll also highlight what you can expect to see in upcoming releases of Force.com code. Speaker: Taggart Matthiesen, salesforce.com 4:45 P.M. – 5:45 P.M. ESPLANADE 305 Architecting in the Cloud: Building Enterprise Apps That Scale Level: Advanced The Force.com platform is the fastest way to build reliable, high-performance cloud applications. Enterprise applications require massive scale in the number of users, amount of data, and complexity of logic. In this session, you’ll learn what you need to build and deploy applications that can handle millions of records while keeping users from waiting around. Speakers: Anshu Sharma, salesforce.com; Lexi Viripaeff, salesforce.com

Wednesday, November 18
11:45 A.M. – 12:45 P.M. ESPLANADE 303/305 Force.com: Platform State of the Union Level: All The annual Platform State of the Union provides an essential update on the vision and direction of the Force.com platform. Feature overviews, demos, and special guest presenters highlight new Force.com technologies for developers. The session will also provide an overview of all the developer activities happening throughout Dreamforce. Speakers: Dave Carroll, salesforce.com; Bulent Cinarkaya, salesforce.com; Gregg Johnson, salesforce.com; Mary Scotton, salesforce.com 2:15 P.M. – 3:15 P.M. ESPLANADE 305 Deep Dive with the New Force.com Platform Technology (Advanced) Level: Advanced Take a deeper look into the new Force.com platform enhancements to be announced at Dreamforce. Speaker: Dave Carroll, salesforce.com 2:15 P.M. – 3:15 P.M. ESPLANADE 309 Got (lots of ) Data? New Bulk API for High-Volume Data Loading Level: Advanced The Force.com Web services APIs have served as the cornerstone for integration with salesforce.com and for customizing CRM, service, and support. As with other aspects of the Force.com platform, the APIs are still evolving and being enhanced. If you need to move hundreds of thousands or millions of records, either for an initial load or as part of a regularly scheduled integration,

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Tracks & Sessions | Advanced Developers

Thursday, November 19
11:30 A.M. – 12:30 P.M. ESPLANADE 305 Building Force.com Apps with Adobe Flex/AIR Level: Intermediate Building applications on the Force.com platform with Adobe Flex and AIR has evolved. If you’re a veteran Flex developer, considering developing with Flex, or have never seen the ease and power of developing amazing online and offline user experiences using Flex and Force.com, this session is a must. Ryan Marples will show how to take your Flex development to the next level with some exciting new capabilities and integration options. Speakers: James Ward, Adobe Systems; Nick Simha, salesforce.com; Markus Spohn, salesforce.com 1:30 P.M. – 2:30 P.M. ESPLANADE 305 Best Practices for Force.com (Apex) Code: Lessons from the Trenches Level: Intermediate You can use the Java-like Force.com code (Apex) to write custom, robust business logic. Of course, there are key coding principles and best practices that can help you write efficient, scalable code. In this session, you’ll learn many of the best practices for writing and designing Force.com code. Plus, hear a practical discussion of the problems these practices address and see sample code that illustrates how to implement the practices in your solutions. Speaker: Andrew Albert, salesforce.com 2:45 P.M. – 3:45 P.M. ESPLANADE 305 Designing Your Apps for Commercial Success Level: Advanced Force.com provides a complete platform and infrastructure to develop, run, and commercialize a cloud-based app. To architect a great app, however, you need to create a great blueprint by answering key questions about functionality (What editions should it support? What features should it include?) and design (Should it be a native app? Should it extend Salesforce CRM?). Join us to learn how to answer these questions and how to apply best practices when architecting on Force.com. Speakers: Paul Deschenes, Advologix.com; Keith Nichols, Shaw Industries Group; Sati Hillyer, salesforce.com

2:45 P.M. – 3:45 P.M. ESPLANADE 303 Ready to Ride the Google Wave? Level: Advanced Be prepared for the next big thing from Google. Google Wave aims to redefine how we collaborate and communicate on the Internet. This session explains how to embed Wave technology to implement collaboration in your Force.com applications. We’ll also look at how to leverage your business logic and data inside Wave using “Robots.” Join us and learn how to stay ahead of the innovation curve by connecting the two most successful and innovative cloud-computing companies on the planet. Speakers: Dave Carroll, salesforce.com; Quinton Wall, salesforce.com

Friday, November 20
9:00 A.M. – 10: 00 A.M. ESPLANADE 305 Building Facebook Apps on the Force.com Platform Level: Advanced Social networking is an important part of the Internet landscape. As the largest social networking application in the world, Facebook is a great vehicle for communicating with existing customers, finding new customers, and gaining new audiences for your application. In this session, we’ll create a Facebook app from start to finish using the Force.com Toolkit for Facebook. Learn how to connect Facebook users to portal users, set up the “plumbing” to bring your app to the Facebook platform, and understand key data and security considerations. Speaker: Chris Hemphill, salesforce.com 9:00 A.M. – 10:00 A.M. SOUTH 104 Hands-On: Combining Force.com with the Adobe Flash Platform Level: Intermediate Get hands-on with the latest Force.com platform technology. Learn how to bring the power of two development platforms— Force.com and Adobe Flash—to your projects!

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The Cloud-Computing Event of the Year

Tracks & Sessions | Advanced Developers / IT Executives

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10:15 A.M. – 11:15 A.M. ESPLANADE 305 Mobile CRM and Beyond: Building Mobile Apps on Force.com Level: Intermediate Learn how to design, develop, and deploy mobile apps for Salesforce CRM and for custom apps built on the Force.com platform. This session will explain how to leverage salesforce.com’s mobile client by using the mobile administration and configuration screens in Salesforce CRM. Plus, you’ll gain insight about using Force.com pages (Visualforce) to develop custom apps that seamlessly interoperate with salesforce.com’s mobile client. Speakers: Pierpaolo Bergamo, salesforce.com; Michael Kreaden, salesforce.com; Jason McDowall, salesforce.com 11:30 A.M. – 12:30 P.M. ESPLANADE 305 Architecting in the Cloud: Choosing the Right Technologies for Your Solution Level: Intermediate It’s been said that when the only tool you have is a hammer, the whole world looks like a nail. This session will compare and contrast different approaches to architecting and implementing a Force.com application. As the Force.com platform evolves, more features provide various ways to get the job done, some more appropriate than others based on use case. Don’t let your world become a nail—come and expand your toolbox of tips and skills. Speakers: Glenn Weinstein, Appirio, Inc.; Rick Cummings, Idearc Media LLC

IT ExECuTIvES
Track Description: Cloud computing provides a faster, lessexpensive alternative for application development. This track is for IT managers and executives looking to understand how cloud computing has fundamentally changed enterprise computing by offering a new standard for speed of development, TCO, predictability, and flexibility. Learn how building and running business applications on the Force.com platform can supercharge your IT portfolio. Key Take-aways: Turn your IT department into a force for rapid innovation with in-depth sessions and discussions with top IT thought leaders. Rapid application development, building the business case for projects, security tips, integration tricks, and effective change management: We’ve got all that and more. Hear from innovative IT experts and gain insight into how to use the Force.com platform to expand your IT capacity. You’ll also network with IT peers to learn how to make the cloud a game changer for your company. IT Executives track brought to you by Accelerating the adoption of the cloud

Wednesday, November 18
11:45 A.M. – 12:45 P.M. NORTH 120 Cloudsourcing: The Next Phase of Cloud Computing Level: All Cloudsourcing combines traditional outsourcing with the tangible benefits of cloud computing, giving organizations a way to lower IT costs while establishing a better-integrated, more elastic foundation for their businesses. Join Appirio to learn how this next phase in cloud computing can (and will) affect your business and how forward-looking enterprises can use cloudsourcing today to drive better business results. Speaker: Chris Barbin, Appirio, Inc.

TIP: Don’t miss the Force.com Developer Hackathon on Wednesday at 5:45 p.m. in the Force.com Zone.

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Tracks & Sessions | IT Executives

11:45 A.M. – 12:45 P.M. ESPLANADE 300 Defining the Cloud: Gartner Explains What the Cloud Means for Enterprise IT Level: All The cloud is transforming enterprise IT by redefining enterprise strategy, architecture, and custom application development. Come hear Yefim Natis, vice president and Gartner distinguished analyst, explain these trends. Natis is the primary author of several relevant Gartner Magic Quadrants and the “Who’s Who in Application Platforms for Cloud Computing” as well as an expert in enterprise software infrastructure, application servers, platform suites, and integration middleware. In this session, Natis will highlight key platform vendors and how the cloud fits into their IT strategy. Speaker: Yefim Natis, Gartner, Inc. 2:15 P.M. – 3:15 P.M. ESPLANADE 307 Build Apps 5 Times Faster with Force.com Level: All App building at warp speed? Join us to learn how to easily build and deploy powerful applications using the Force.com platform for building, deploying, and managing cloud apps. And no, you don’t have to be a programmer or developer to join the revolution: Just point and click your way to this session. Speaker: Mark Warren, 20/20 Communication, Inc. 3:30 P.M. – 4:30 P.M. ESPLANADE 307 What Applications Are Right for the Cloud? Level: All Choosing the right applications to build in the cloud is a critical first step in the building process. Join us to learn about the many types of applications other customers have built in the cloud and pick up best practices for selecting your first application project. Speaker: Lynette Hughes, British Columbia Lottery Corporation 4:45 P.M. – 5:45 P.M. ESPLANADE 307 Build the Business Case for Force.com: Prove the ROI and TCO of the Cloud Level: All In today’s economy, no project can be approved without an airtight business case. Come hear the latest research from IDC on how to estimate the time and cost of building apps in the cloud versus on-premises environments. Hear real-world examples

from actual customers, review three-year total cost of ownership models, and see how the cloud can speed up development time across every stage of your application development project. Speakers: Stephen Hendrick, IDC Global; Ian Gotts, Nimbus Partners Ltd. 4:45 P.M. – 5:45 P.M. NORTH 125 Developing an ERP System in the Cloud Level: All See how Vetrazzo, a leader in green building products, developed a fully functioning ERP system (including inventory and order management, production planning, and forecasting) on the Force.com platform in less than 6 months, with limited company resources and only a consulting developer and a project manager. This session covers the development process, demonstrates the capabilities implemented, and discusses lessons learned during the development. Speakers: David Claiborne, The Claiborne Company; Carrie Lande, Vetrazzo, LLC; James Sheppard, Vetrazzo, LLC

Thursday, November 19
7:30 A.M. – 8:30 A.M. ESPLANADE 307 Running IT in the Cloud Level: All We’ve been there, done that. Come learn about salesforce.com’s IT success in leveraging the Force.com platform, integrating the back office, supporting a global enterprise, and managing the IT portfolio and ecosystem in the cloud. Speakers: Russ Nelson, salesforce.com; Jeff Smits, salesforce.com; Kirsten Wolberg, salesforce.com 11:30 A.M. – 12:30 P.M. ESPLANADE 307 Security in the Cloud: Protecting Your Business with the Cloud Level: Intermediate There is no finish line to building the right security, and our customers’ security is the foundation of success. Join this hardhitting session to learn best practices for ensuring data integrity and systems security in your organization. Speaker: Jim Cavalieri, salesforce.com

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The Cloud-Computing Event of the Year

Tracks & Sessions | IT Executives

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TIP: Attend Thursday’s Birds-of-a-Feather Lunch by Vertical North Hall D, 12:30–1:30 p.m.

11:30 A.M. – 12:30 P.M. NORTH 125 Using the Cloud Delivery Factory to Improve Business Performance Level: All Is your IT application backlog too backlogged? Does your application portfolio have more applications than you have employees? Do you need to lower your IT budget and still do more with less? Learn how Accenture’s industrialized cloud delivery factory can propel you into the cloud faster and more cost-effectively using four key steps. Find out how rationalizing, re-platforming, or migrating your applications or backlog to the Custom Cloud can make a enormous impact on your business today. Speakers: Brandi Rajski, Accenture; Luke von Schreiber, Accenture 1:30 P.M. – 2:30 P.M. ESPLANADE 307 Bring Your Application Projects to Life: Release Management with Force.com Level: Intermediate Learn how to automate the process of moving from development to production environments. We’ll focus on development lifecycle management, packaging and code promotion, and sandbox migration. Hear best practices for managing multiple development environments, packaging applications, and moving to production. Plus, learn how new Force.com technologies expedite and simplify the release management process. Speakers: David Brooks, salesforce.com; Mindy Lieberman, salesforce.com; Jon Plax, salesforce.com 1:30 P.M. – 2:30 P.M. WEST MEZZANINE 250 Building Your Global Cloud Strategy for Competitive Breakthroughs Level: All Is your organization evaluating a full-scale enterprise rollout of cloud computing? This session will walk through the elements needed for a robust cloud strategy—and the road map to get your organization there. You will learn best practice methodologies, approaches, and lessons learned from IBM’s global experience in implementing cloud strategies at some of the most complex organizations in the world. The session will also cover corporate governance and risk mitigation strategies that all companies need to consider before they begin.

1:30 P.M. – 2:30 P.M. NORTH 132 Cloud-Based E-commerce Level: All E-commerce based on the Force.com platform is now a reality. Hear how LI-COR Biosciences improved the e-commerce capabilities of its legacy Web site to capture increased market share for consumables and create a mechanism to up-sell and cross-sell. Then learn how EDL Consulting deployed CloudCraze, the first e-commerce app developed natively on Force.com, to create a flexible, infinitely scalable e-commerce solution for LI-COR. Speakers: Brian Gillespie, EDL Consulting, LLC; Sean Harrison, LI-COR, Inc. 1:30 P.M. – 2:30 P.M. NORTH 125 IT Management from the Cloud Level: All Today’s cloud-based services address a wide range of IT development and management challenges. Everything, in fact, from managing the development of breakthrough apps or the rollout of salesforce.com across the enterprise to providing single sign-on for a panoply of cloud-based and on-premises systems. Join this session to hear how CA, the largest independent IT management software company, is partnering with salesforce.com to deliver IT management from the cloud. 1:30 P.M. – 2:30 P.M. NORTH 120 The Integration Cloud: The Foundation for SaaS Success Level: All Integration is often cited as the top challenge to adoption of cloud-based applications. Join Informatica for an interactive presentation with best practices from CIOs and system integrators who have turned integration into an opportunity for SaaS growth and success. Find out what to look for in a cloud integration solution and ensure you’re building your cloud strategy on the right foundation. Speakers: Tony Young, Informatica; Mark Silber, Qualcomm Inc.; Stephen Brown, Telegraph Media Group Limited; Jeff Kaplan, THINKStrategies

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Tracks & Sessions | IT Executives

2:45 P.M. – 3:45 P.M. ESPLANADE 307 CIO Roundtable Level: All Join us for a discussion with top IT thought leaders about maximizing the value of the Force.com platform for your development organization. Hear insights and best practices on how to automate critical business processes, integrate with other systems, and improve your partnership with business users. Speakers: Belinda Rodman, Advent Software Inc.; Daniel Flax, Cowen and Company, LLC.; Doug Menefee, Schumacher Group; Jane Moran, Thomom Reuters Markets; Kirsten Wolberg, salesforce.com 2:45 P.M. – 3:45 P.M. NORTH 125 Mobile Roundtable: Success Stories from the Trenches Level: All Join us to hear invaluable lessons from highly successful customers who took their companies mobile using Salesforce CRM and AT&T’s mobility solutions. Find out what worked brilliantly (and not so brilliantly), and how you can experience the same productivity gains, reduced costs, and increased adoption. It’s real advice from real mobile customers you won’t want to miss! Speakers: Mandy Pearson, Ameritox LTD; Will Stacy, Santander Consumer USA; Kevin Buttrey, Shaw Hospitality Group; Jim Malloy, Unitek Miyachi Corporation; Ethan Alexander, salesforce.com; Timothy Finkbeiner, salesforce.com

10:15 A.M. – 11:15 A.M. ESPLANADE 307 IT Success with Agile Development Processes Level: All Agility rules! This session shows you how salesforce.com’s SCRUM process lets us deliver rapid innovation in record time. Walk away with the know-how you need to use this development methodology to accelerate your IT project success. Speakers: Nicola Dourambeis, salesforce.com; Steve Greene, salesforce.com; Kirsten Wolberg, salesforce.com 11:30 A.M. – 12:30 P.M. ESPLANADE 307 Integrate Force.com with the Rest of Your Environment: Integration Best Practices Level: Intermediate Integration should be the least of your implementation challenges. This session will explain how the Force.com platform lets you integrate with your back-office and ERP applications using Web services and repeatable design patterns. Hear real-life examples of IT success in integrating Force.com applications with ERP solutions such as Oracle and SAP. Speakers: Mike Bene, Advent Software Inc.; Luke Leonhard, Brady Corporation; Michael Venturelli, Thomson Reuters Markets

Friday, November 20
9:00 A.M. – 10:00 A.M. ESPLANADE 307 7 Steps to a Successful Enterprise Architecture with the Cloud Level: Intermediate How can you insert the cloud into your enterprise architecture to reduce costs while increasing strategic agility? Join us for practical lessons on how to effectively evolve your IT architecture to take advantage of key cloud design principles and see road maps from those who’ve successfully done it before. Speakers: Doug Menefee, Schumacher Group; Yeuk Yuan, salesforce.com

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The Cloud-Computing Event of the Year

Tracks & Sessions | Backstage Pass

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BACkSTAgE PASS
Track Description: Tech folks unite! This track will provide unique insights into the Force.com platform—delivered by some of the top architects, engineers, and leaders in salesforce.com’s platform group. You’ll learn about the underlying infrastructure, the application architecture, and the complete development process. Key Take-aways: Hold on to your hats! This track features nonstop best practices, tips, and techniques to give you the deepest insight into how the platform works behind the scenes. This is your chance to interact with salesforce.com’s development teams and pick up the latest-and-greatest best practices for enterprise development on Force.com.

1:30 P.M. – 2:30 P.M. FORCE.COM THEATRE Behind the Scenes: Lessons Learned Building Our Own Force.com Sites Level: Intermediate Learn about some of salesforce.com’s public sites built on top of Force.com, such as the partner portal, Developer Force, and the AppExchange. In this session, the app development teams will discuss how they constructed the apps and what challenges they encountered along the way, and then answer audience questions. Speakers: Bulent Cinarkaya, salesforce.com; Ryan Ellis, salesforce.com; Jon Mountjoy, salesforce.com; Ed Park, salesforce.com

Friday, November 20
9:00 A.M. – 10:00 A.M. FORCE.COM THEATRE Behind the Scenes at Salesforce.com: Delivering 3 Major Releases a Year Level: All What does it take to consistently deploy major releases to more than 1.5 million users several times a year? Back by popular demand, this session introduces the salesforce.com R&D team responsible for the internal agile development programs and processes that delight end users with hundreds of new features every year with amazing predictability. We’ll take a look at how salesforce.com applies the SCRUM, XP, and agile methodologies, principles, and tools to support their product development cycles. Speakers: Eric Bezar, salesforce.com; Chris Fry, salesforce.com; Steve Greene, salesforce.com; Rajani Ramanathan, salesforce.com; Jason Winters, salesforce.com; Brian Zotter, salesforce.com 11:30 A.M. – 12:30 P.M. ESPLANADE 309 Meet the Force.com Platform Development Team Level: All This Q&A panel will give you the opportunity to meet the core architects and development engineers who built the Force.com platform. Come prepared with your toughest technical questions and see if you can stump the panel! Speakers: Doug Chasman, salesforce.com; Kedar Doshi, salesforce.com; Simon Fell, salesforce.com; Mark Fischer, salesforce.com; Chris Fry, salesforce.com; Steven Tamm, salesforce.com; Simon Wong, salesforce.com

Wednesday, November 18
2:15 P.M. – 3:15 P.M. ESPLANADE 308 A Look Inside the Force.com Infrastructure Level: All This session will provide a peek inside the technical operations team, processes, and technologies that run the Force.com global infrastructure. We’ll cover the architecture and best practices that ensure a highly available and scalable platform that delivers more than 200 million page views per day. Speaker: Claus Moldt, salesforce.com

Thursday, November 19
11:30 A.M. – 12:30 P.M. ESPLANADE 309 Behind the Scenes: Salesforce.com Chief Technology Officer on Cloud Architecture Level: Intermediate For more than 10 years, salesforce.com has been innovating in multitenant cloud-computing architectures. In this session, our Chief Technology Officer will give you a behind-the-scenes look at how the Force.com platform represents a new standard for enterprise application development. Speaker: Craig Weissman, salesforce.com

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Tracks & Sessions | Partner Success

PARTNER SuCCESS
Track Description: There’s never been a better time to build a business in the cloud! Salesforce.com helps partners develop, deploy, and market commercial applications quickly and profitably around technologies like Force.com. This track shows you how to translate your innovation into a real revenue stream, covering key building blocks such as business planning, fundraising, distribution options, sales and marketing best practices, legal advice, and more. Key Take-aways: This action-packed track gives you the inside scoop on program and product updates to accelerate your business. Learn about salesforce.com’s partner programs and benefits, then meet fellow entrepreneurs, VCs, industry leaders, and salesforce.com partner teams. You’ll leave with a briefcase full of best practices from experts including top partners and entrepreneurs.

11:45 A.M. – 12:45 P.M. FORCE.COM THEATRE The Fastest Path to the Cloud: Salesforce.com’s ISV Partner Program Level: All Build your cloud company on the same technologies that power salesforce.com’s applications: the Force.com platform. Come hear an overview of the salesforce.com ISV Partner Program, including technology resources and the go-to-market advantages of joining the world’s largest cloud-computing ISV ecosystem. Speakers: Sam Mukherjee, ServiceMax, Inc.; Indrajit Sen, salesforce.com 2:15 P.M. – 3:15 P.M. FORCE.COM THEATRE 7 Secrets of Cloud Startup Success Level: All So you want to start a cloud company, but don’t know how to begin? Running a company in the cloud isn’t like running a traditional software company. How do you take advantage of the cloud model to effectively build your business? Join us to learn how salesforce.com successfully pioneered cloud computing, and take home valuable tools and ideas to apply to your own company. Speakers: Ted Elliott, Jobscience Inc.; Mark Trang, salesforce.com 3:30 P.M. – 4:30 P.M. FORCE.COM THEATRE From Garage to Glory: Insider Tips and Techniques from Top ISV Partners Level: All Build a killer app around salesforce.com technologies. Market to customers on the AppExchange. Generate real revenues and grow your business. Intrigued? Join us to learn from a panel of top developers and partners who have done all three. They’ll share their stories and secrets of building a cloud company as a salesforce.com partner. Speakers: Kirk Krappe, Apttus; Glenn Wilson, CRMFusion Inc.; Jeremy Roche, FinancialForce.com; Bob Morrell, Riskonnect, Inc.; Christopher Cabrera, Xactly Corporation; Jaywant Rao, salesforce.com

Wednesday, November 18
11:45 A.M. – 12:45 P.M. ESPLANADE 308 Consulting in the Cloud: Salesforce.com’s Consulting Partner Program Level: All Cloud computing is transforming the way your customers think about IT investments and run their businesses. But what makes it different from traditional application development? And how can you take advantage of this huge market opportunity? Learn how partnering with salesforce.com will give you a proven path to success and a blueprint for delivering cloud solutions. Speakers: Adam Caplan, Model Metrics; Mark Trang, salesforce.com

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The Cloud-Computing Event of the Year

Tracks & Sessions | Partner Success

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4:45 P.M. – 5:45 P.M. ESPLANADE 309 Cloudonomics 101: Creating a Financial Plan for Your Force.com Business Level: All Looking to build a business plan for your cloud company, but don’t know how to create the right financial model? This session features best practices and actionable tips from cloud finance experts and investors on what financial metrics matter—and how they affect your business plan, ability to raise capital, and long-term profitability. Speakers: Philippe Botteri, Bessemer Venture Partners; Byron Deeter, Bessemer Venture Partners; Mark Trang, salesforce.com

1:30 P.M. – 2:30 P.M. ESPLANADE 308 Sell Like Salesforce.com: Tools and Best Practices for Partners Level: All Building an innovative app or service isn’t enough to be successful in the cloud. You also need to sell. Hear directly from salesforce.com’s sales productivity teams as they share the latest tools and strategies to help you compete better, win more deals, and generate more revenue.

Friday, November 20
9:00 A.M. – 10: 00 A.M. ESPLANADE 309 Salesforce.com’s Platform Vision: A Sneak Peek for Commercial Partners Level: All Understanding the changes and enhancements we’re making to Force.com is critical to your success as a partner and developer. Join salesforce.com’s platform product team as they cover major planned initiatives and the enhancements that lie ahead for Force.com. Speaker: David Brooks, salesforce.com 10:15 A.M. – 11:15 A.M. ESPLANADE 309 From the Front Line: Secrets to Success from Top Consulting Partners Level: All Ready to deliver innovative solutions to customers while growing a services business using the cloud-computing model? No problem! Join us to learn from a panel of top consulting firms that have evolved from traditional systems integrators to leaders that are helping to transform our industry to cloud computing. Speakers: Josh Holtzmand, American Data Company; Mike Epner, Appirio, Inc.; Greg Kaplan, Bluewolf; Kim Peterson, Deloitte Consulting LLP; Martin Moran, salesforce.com

Thursday, November 19
7:30 A.M. – 8:30 A.M. FORCE.COM THEATRE Maximize Your Revenues: Market and Deliver Your Solutions on the AppExchange Level: All Plug into the largest marketplace for cloud-computing apps in the world! Join us to learn how to accelerate the distribution of your cloud applications and services to the world’s largest ecosystem of customers via the AppExchange. This session will cover best practices for publishing solutions and growing a business on the AppExchange. Speakers: Gretchen DeKnikker, Genius.com, Inc.; Pelin Wood, InsideView; David Dahlberg, Model Metrics Inc. 11:30 A.M. – 12:30 P.M. FORCE.COM THEATRE Market Like Salesforce.com: Best Practices and Tools for Partners Level: All Building a killer app or service isn’t enough to be successful in the cloud. You also need to build awareness and demand for your solutions. Hear directly from salesforce.com’s marketing teams as they share the latest tools and strategies to help you deliver the right message to the right audience to drive a fantastic pipeline. Speaker: Monica Norton, salesforce.com

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Tracks & Sessions | Financial Services

FINANCIAL SERvICES
Track Description: The financial services industry has never been more ripe for change. Dreamforce provides a forum to discuss how cloud-computing technologies will enable the innovation and transformation the industry needs. Key Take-aways: Meet financial services colleagues who share similar challenges and are forging solutions with Salesforce CRM and Force.com. Discuss industry best practices, differentiation strategies, and fresh ideas about how to leverage your salesforce.com investment to win more deals, retain and delight customers, and streamline your business in the cloud.

4:45 P.M. – 5:45 P.M. WEST MEZZANINE 254 Banking on the Power of the Cloud Level: All Hear how commercial and retail banks of all sizes—from regional institutions to community banks—are using Salesforce CRM and the Force.com platform to improve customer service, reduce infrastructure costs, and improve cross- and up-sell capabilities. Speakers: Gary Pepera, Citizens Bank of Rhode Island; Rick Davis, SunTrust Banks Inc.; Chris Carlisle, TD Bank 4:45 P.M. – 5:45 P.M. NORTH 123 Insurance User Group: Happy Birthday! Level: All We’re marking the first anniversary of the virtual user group launch with a live meeting! Even if you haven’t attended the quarterly virtual meetings, come network with your peers and discuss what you’d like to get out of the group as it enters its second year. Hear customer speakers from AIG, Delta Dental, and Liberty Mutual. Plus, learn how salesforce.com’s Peter Coffee thinks “platform as a service” is revolutionizing the design and deployment of enterprise software. Share salesforce.com’s vision for the Custom Cloud! Speakers: James Ryan, American International Underwriters Corp.; Kevin Edelmann, Delta Dental Plan Of Michigan; Dora Abbatine, Liberty Mutual Insurance Company; Peter Coffee, salesforce.com 4:45 P.M. – 5:45 P.M. WEST MEZZANINE 250 Transforming Capital Markets: How Force.com Is Changing the Game Level: All Innovation station! See examples of custom applications built in the cloud by capital markets customers: research distribution portals, fund-raising applications, and investor relationship portals. Even if you’re not in capital markets, this is a session to see! Speakers: Kent Larson, Macquarie BFS; Bill Santo, SMH Capital, LLC

Wednesday, November 18
11:45 A.M. – 12:45 P.M. WEST MEZZANINE 254 Breaking the Mold: Transform the Customer Service Experience in the Cloud Level: All Innovative financial services companies of all sizes and stripes leverage cloud computing to improve service across channels. We’ll discuss how call center solutions, embedded CTI, Web sites and portals, a knowledge base, and social media integration are raising the bar for customer service. Speaker: Shreyas Shah, TD AMERITRADE Retail 2:15 P.M. – 3:15 P.M. WEST MEZZANINE 254 Improving Carrier-Agency Interaction in the Cloud Level: All Insurance companies across P&C, life, annuity, and health are getting closer to their intermediaries with the real-time cloud. Join this session to hear how they’re leveraging salesforce.com to drive and measure channel success. Even if your distribution channel is captive, you’re bound to gain new insights about using CRM and PRM tools to better manage agencies and producers. Speakers: Lynn Faherty, Hartford P&C; Deborah Sternberg, Starmount Life Insurance Company, Inc.; Dan Hickey, salesforce.com

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The Cloud-Computing Event of the Year

Tracks & Sessions | Financial Services

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Thursday, November 19
7:30 A.M. – 8:30 A.M. NORTH 123 Unleash The Power of Integration: Data Aggregation Drives Value Level: All We all know that users want all the data they need at their fingertips. In this session, learn how integrating third-party and back-office systems to bring more data into your Salesforce CRM applications can improve workflows, business intelligence, and drive more informed and streamlined decision-making. Speakers: Julie Cataudella, Deutsche Bank Brokerage Corp.; Adam Sokolic, National Retirement Partners; Robert Linz, ThinkTech, Inc. 11:30 A.M. – 12:30 P.M. NORTH 120 How the SaaS Revolution Is Improving Insurance Distribution Level: Advanced Insurance companies are focused on transforming and improving their distribution channels. For those impatient for results, Salesforce CRM helps streamline sales processes and the delivery of new capabilities to captive, independent, and direct sales channels with a much lower up-front investment. Join Deloitte to learn how to create the “model” insurance company and support it with effective technology that the sales channels will embrace. Speaker: John Peto, Deloitte 2:45 P.M. – 3:45 P.M. WEST MEZZANINE 250 Cloud Innovation: Build Custom Insurance Applications 5X Faster at Half the Cost Level: All Want to check out the insurance companies that have taken Force.com to a new level? Join this session to see examples of complex insurance-specific apps built on the platform, such as end-to-end claims management, and agency recruiting and communications. Hear about the business cases that drove the development of these apps. Anyone considering developing financial services custom cloud applications shouldn’t miss this session! Speakers: Scott Capurso, MassMutual; Gareth Bridge, Sovereign Ltd.; Deborah Kuklis, salesforce.com

Friday, November 20
9:00 A.M. – 10:00 A.M. WEST MEZZANINE 250 Quickly Deploy Web 2.0 Sites and Portals for Customers and Partners Level: All Where are your prospects, customers, and partners? On the Internet. And we put you there. Learn how fully integrated, real-time portals and Force.com sites harness the power of your existing Salesforce CRM system to create a dynamic customer experience and unified view for partners. Speakers: Jonathan Snyder, Dreambuilder Investments LLC; John Reagan, FICO 9:00 A.M. – 10:00 A.M. NORTH 125 Best Practices from the Buy Side Level: All Learn how buy-side firms like institutional investors, asset managers, wholesalers, and funds of funds are leveraging cloudbased solutions to manage prospecting and investor relations. Join this session to hear buy-side tips for gaining real-time insight into fund activity and streamlining reporting. You won’t want to miss it! Speakers: Nancy Beusekom, RiverSource Investments, LLC 10:15 A.M. – 11:15 A.M. NORTH 124 The Producer Revolution: How Insurance Intermediaries Leverage the Cloud Level: All Cloud computing has put the power of innovation into the hands of everyone! Learn how Salesforce CRM and Force.com give you purpose-built tools for your unique sales and service needs, and how marketing tools leverage your agility as a broker or agency to differentiate yourself. Speakers: Eji Maxilom, Independent Career Agency; Roper DeGarmo, Signature Personal Insurance; Erik Roll, Starr Marine Agency NY; Erik Yewell, salesforce.com

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Tracks & Sessions | Healthcare & Life Sciences

HEALTHCARE & LIFE SCIENCES
Track Description: Want to know how your healthcare and life sciences colleagues are using Salesforce CRM? Learn best practices and see big ideas from customers that are using cloud computing to increase innovation, drive sales, and provide better care. Key Take-aways: Hear how other customers have used the Sales Cloud, Service Cloud, and Custom Cloud to address challenges in the healthcare and life sciences industries. Network with others who are committed to improving health and wellness. Learn how to help your organization do more with less.

Thursday, November 19
7:30 A.M. – 8:30 A.M. WEST MEZZANINE 250 No More Paper: Increase Profit and Innovation by Moving Processes to the Cloud Level: All Drowning in paper? You aren’t alone. Healthcare and life sciences organizations are notorious for saving lives and killing trees. Manual processes are costly, error-prone, and inefficient. This session shows how you can move those paper-based processes to the cloud. Speakers: Ryan Smith, Cigna Dental Companies; Vicky Romero, Schumacher Group; Michael Lopez, salesforce.com

Wednesday, November 18
11:45 A.M. – 12:45 P.M. WEST MEZZANINE 250 Custom Cloud Innovation in Healthcare and Life Sciences Level: All Ready to broaden the scope of what you thought was possible with the Force.com platform? Join us to see how innovative healthcare and life sciences companies are building custom applications that help them become more productive without the high cost of traditional software development. Hear from the experts what it takes to build the applications, and take away valuable insights for your own development projects. Speakers: Pamela Bowen, Crescent Healthcare Inc.; Chris O’Connor, Genentech Inc.; Simon Church, salesforce.com 2:15 P.M. – 3:15 P.M. WEST MEZZANINE 250 Improve the Health of Your Business by Becoming Service-Oriented Level: All Think customer service in healthcare and life sciences is an oxymoron? Think again! Learn how our customer panel of service experts use the Service Cloud to make their organizations more customer-centric. Take away tips that will help you delight your customers, your compliance team, and your CFO. Speaker: Jonathan Stern, Inverness Medical Innovations, Inc.

Friday, November 20
10:15 A.M. – 11:15 A.M. WEST MEZZANINE 270 Managing by the Metrics: Moving Your Organization from Art to Science Level: All Your organization doesn’t guess when it comes to delivering life-saving products and treatments—so why does it guess when it comes to key performance indicators (KPIs)? Our panel of reporting and dashboarding scientists share best practices for using custom objects and analytics to measure all aspects of their businesses, including tough-to-track areas like outcomes, compliance, and satisfaction. Learn practical techniques and change management tips for taking the guesswork out of your business. Speakers: Paul Stevenson, AMERIGROUP Corporation; Robert Bennett, Family Service Agency of San Francisco; Don Lamping, Zimmer; Glenn Braunstein, salesforce.com 11:30 A.M. – 12:30 P.M. NORTH 123 The Doctor Will See You Now: Maximizing Influence with Physicians Level: All Do physicians influence your biopharma, medical device, or services business? Wouldn’t it be nice if your products and services were part of the doctor’s orders? Learn how healthcare and life sciences companies are using the Sales Cloud to manage physician relationships, track influence, and measure results. Speakers: Brian Borchardt, Scott and White Memorial Hospital and Scott, Sherwood, and Brindley Foundation; Tom Arena, Carilion Health System; Tara Condon, Genzyme Biosurgery; Paul Thole, salesforce.com

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The Cloud-Computing Event of the Year

Tracks & Sessions | Media & Communications

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MEDIA & CoMMuNICATIoNS
Track Description: This track features sessions, training, speakers, and events for attendees from the media and communications industries. We’ve got the latest industry news, strategies, and ideas to get you thinking. Learn how you can use cloud computing to win more business, keep more customers, and do more with less! Key Take-aways: Learn how to use cloud computing to solve your most pressing business challenges. Hear powerful new ideas from industry thought leaders and salesforce.com experts—and then put your plans into action with hands-on training. Media & Communications track brought to you by Bluewolf - Success Guaranteed.

4:45 P.M. – 5:45 P.M. WEST MEZZANINE 270 Improving Bundling and Competitiveness in Media & Communications Level: All Hear industry leaders discuss the strategies and technologies they use to tackle the fundamentals, innovate faster than the competition, use bundling effectively, and reduce subscriber churn. And don’t forget to bring your questions! Speakers: Mick Hegarty, BT Group PLC; Chad Rycenga, Charter Communications Inc.; Katrina Conn, Datrain Media; Tony Beller, salesforce.com

Thursday, November 19
7:30 A.M. – 8:30 A.M. NORTH 124 Taking Your Cloud-Computing Implementation to Phase 2 and Beyond Level: Intermediate Your first salesforce.com application is up and running successfully. What’s next? Join this session to hear from companies with tons of experience running cloud applications in their businesses. You’ll hear how they built on their initial success, took advantage of the skills and experience gained from their investment of time and resources, and put governance in place to ensure controlled growth. If you want to know how to move forward with cloud computing in your company, this is a session you won’t want to miss! Speakers: Paul Eide, Sprint Nextel Corporation; Tara House Jaffe, The New York Times Company; Mike Flint, salesforce.com 2:45 P.M. – 3:45 P.M. WEST MEZZANINE 270 Rethinking Customer Service in the Media & Communications Industry Level: All Some firms now handle traditional customer service in a new way. In this session, learn how firms are innovating their customer service programs and initiatives to better serve their customers and become more competitive. Speakers: Martin Marcinczyk, Comcast Cable Communications Management LLC; Chris Stening, Easynet Connect & UK Online; Arjen Berendsen, Easynet Global Services USA; Douglas Porter, salesforce.com

Wednesday, November 18
11:45 A.M. – 12:45 P.M. WEST MEZZANINE 270 Creating an Enterprise Cloud Strategy in Your Media Company Level: All Hear how salesforce.com customers have created an enterprise cloud-computing strategy for their companies. Some started on the whiteboard, others started when multiple deployments were consolidated. These customers have seen it all—and have lived to talk about it! Speakers: Eric A. Johnson, NBC Universal Inc.; Gregg Vivolo, The New York Times Regional Newspaper Group; Alice Dobrow, Time Inc.; Rob Innes, Time Inc.; Nick Riitano, salesforce.com

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Tracks & Sessions | Media & Communications / High Tech

Friday, November 20
10:15 A.M. – 11:15 A.M. NORTH 120 Energizing Your Deployment with Integration Level: Intermediate Salesforce.com is a game changer, but how do you link it to your other systems? Join this session to learn what top media and communications companies think is required for a phase 1 integration. You’ll also hear about their experiences in setting up and delivering multiple-phase integration plans. Get tips from the experts in your space! Speakers: Karen Lee, Standard & Poor’s; Dave Weller, Thomson Reuters Markets; Fred Kufner, salesforce.com 11:30 A.M. – 12:30 P.M. NORTH 120 Custom Cloud Apps for the Media & Communications Industry Level: All Build media and communications apps 5 times faster at half the cost. Hear how custom cloud-computing apps are helping media and communications firms become more agile and rapidly solve critical business problems. Speakers: Adam Pricer, Time Warner Cable; Eric Kintzer, Yahoo!; Andrew Mastropietro, salesforce.com

HIgH TECH
Track Description: Salesforce.com is a global standard for high-tech companies, and in this track you’ll learn how leading hardware, software, and semiconductor companies are leveraging Salesforce CRM and the Force.com platform to achieve success in the cloud. Key Take-aways: Network with your high-tech peers and share ideas: Gain insight to help you increase your momentum and revenues with the Sales Cloud. Hear tips about how to engage with and delight your customers in social media outlets or in your call center with the Service Cloud. And learn how to transform your organization by implementing best practices and using the Force.com platform.

Wednesday, November 18
2:15 P.M. – 3:15 P.M. WEST MEZZANINE 270 Getting It Right: The Keys for Successful High-Tech Deployments Level: All Are requirements, change requests, and competing priorities creating chaos for your team? High-tech companies know a lot about technology, but when it comes to cross-functional execution, sometimes they don’t know where to start. IT management software solutions provider, CA will share how it developed their best in class governance model. You will learn tangible steps for how to create a successful, scalable model for deployment and beyond. Speakers: Irene Von Toussaint, CA; Andre Pimentel, CA

Thursday, November 19
7:30 A.M. – 8:30 A.M. NORTH 125 Achieving a Global Transformation: Yes, It’s Possible! Level: Beginner Need to achieve global transformation in months, not years? Is your organization changing priorities and players midstream? If these scenarios sound familiar, this is your session. Join us to

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The Cloud-Computing Event of the Year

Tracks & Sessions | High Tech / Professional Services

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learn how high-tech leaders from BMC Software and Seagate Technology have achieved global transformations like these. You’ll leave prepared to drive change in your company. Speakers: Burke Butler, BMC Software, Inc.; Parijat Sharma, Seagate Technology LLC; John Esposito, salesforce.com

PRoFESSIoNAL SERvICES
Track Description: Want to know how your colleagues in professional services and business services firms are using Salesforce CRM and the Force.com platform? Learn best practices and see big ideas from customers that are using cloud computing to increase innovation, drive more business, and deliver world-class services. Key Take-aways: Hear how other firms in consulting, research, staffing, business process outsourcing (BPO), and other business and professional services have used the Sales Cloud, Service Cloud, and Custom Cloud to transform their businesses. Network with others who face the same challenges you do. You’ll learn how to help your organization do more with less.

Friday, November 20
9:00 A.M. – 10: 00 A.M. WEST MEZZANINE 270 Salesforce for Semiconductors: Optimizing Design Wins and Maximizing Throughput Level: All The complex semiconductor world is wrought with challenges, but you can harness best practices to reap big rewards. In this session, you’ll hear from experts and customers as they share realworld experiences and provide recommendations, so you can start making dramatic changes in your organization today. Speakers: Cheryl O’Connor, Analog Devices, Inc.; Claudia Innes, Fairchild Semiconductor Corporation; William Yam, Maxim Integrated Products Inc. 10:15 A.M. – 11:15 A.M. WEST MEZZANINE 250 Got KCS? Delivering a Knowledge-Centered Support Model for High-Tech Customers Level: All Knowledge-centered support (KCS) has quickly become the standard in high-tech service centers—but are you ready for it? What does that mean for your customers and agents? Come and learn how you can create and deliver a KCS-focused support process to the delight of your customers and service representatives. Speakers: Todd Hathhorn, ACI Worldwide, Inc.; Chris Chatfield, Qualcomm Inc.; Amanda Roberts, Stone Cobra; Russell Glover, salesforce.com; Kevin Knickrehm, salesforce.com

Thursday, November 19
7:30 A.M. – 8:30 A.M. WEST MEZZANINE 254 Run Your Professional Services Business in the Cloud, Part I Level: All Now, you can run your entire professional services business in the cloud. See how a leading services firm uses salesforce.com and other cloud-computing solutions to nurture leads and drive business development; connect sales opportunities, projects, people, and financials; and support services functions with custom applications for recruiting, HR, and more. Speakers: Kirk Crenshaw, Appirio, Inc.; Mike Epner, Appirio, Inc.; Glenn Weinstein, Appirio, Inc.; Adam Nichols, salesforce.com 11:30 A.M. – 12:30 P.M. NORTH 124 Run Your Professional Services Business in the Cloud, Part II Level: All Traditional enterprise applications focus on inventory and transactions, not the people and projects at the heart of a services organization. In this session, a top-tier services organization will show how managing services resource planning with Appirio’s PS Enterprise product helped grow its business by getting the right people on the right projects for successful delivery to customers. Speaker: Narinder Singh, Appirio, Inc.

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Learn

Tracks & Sessions | Professional Services / Manufacturing & Retail

Friday, November 20
10:15 A.M. – 11:15 A.M. NORTH 125 Beyond Sales: The Custom Cloud for Professional Services Level: All Think outside the box. Look beyond business development and see how industry leaders are using custom Force.com applications for non-conventional uses to drive innovation and collaboration while lowering costs. Speaker: Jeff Christofis, Kelly Services Inc. 11:30 A.M. – 12:30 P.M. NORTH 125 Small Firms, Big Clients: Salesforce CRM As Your Competitive Advantage Level: All Small businesses are using salesforce.com to beat competitors many times their size and take down big clients on a global scale. Come learn how savvy companies are leveraging Salesforce CRM and portals to get closer to their big clients, transform information-sharing and collaboration, and drive world-class customer satisfaction. Speakers: Russell Teague, Arsenal Security Group; Kenneth Lopez, LawProspector + Animators at Law; Phil Walker, Phil Neal Walker Law Corporation; David Ciccarelli, Voices.com

MANuFACTuRINg & RETAIL
Track Description: Interested in knowing how other manufacturers and retailers are managing their businesses with Salesforce CRM? Stop by these sessions to hear how other companies have addressed industry challenges with cloud computing. Key Take-aways: Learn tips and tricks for using the Sales Cloud, Service Cloud, and Custom Cloud to drive efficiencies in your manufacturing business and keep every customer returning to your retail stores. Talk shop and network with people in your industry.

Thursday, November 19
7:30 A.M. – 8:30 A.M. WEST MEZZANINE 270 Manufacturing Custom Clouds: Innovative Force.com Applications for Manufacturing Level: All You know what you can make with metal, plastic, and paper. But what about cloud? Join us to see how manufacturing companies are developing custom cloud applications to drive more business and improve profitability. Hear shop talk on how to get started manufacturing in the cloud. Oh, the possibilities! Speakers: Mike Murphy, Ashland; Valerie Roush, salesforce.com

Friday, November 20
9:00 A.M. – 10: 00 A.M. NORTH 124 The World Is Flat: Managing Your Manufacturing Business Across Multiple Sites Level: All Whether your company is a large international conglomerate or a small regional manufacturer, your operations aren’t under the same roof. Fortunately, all your data can be in the same cloud, letting you manage your R&D, sales, and service efficiently. Learn best practices for using cloud computing in a flat world. Speakers: Keith Overbay, American Water Heater Company; Herman Boyd, DuPont; Bryan Gross, Tyco Electronics; Kevin Sherman, salesforce.com

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The Cloud-Computing Event of the Year

Tracks & Sessions | Manufacturing & Retail / Nonprofits, Public Sector & Education

Learn

11:30 A.M. – 12:30 P.M. NORTH 124 Secrets for Building Brand Loyalty with Cloud Computing Level: All Want to learn the secret of building your brand without breaking the bank? Thinking about brand strategies that include sales, marketing, service, and social media? Hear tips and tricks from current customers about how they use cloud computing to polish their brands and delight their customers. But shhh, keep the insights to yourself! Speakers: Cecile Hudon, Starbucks; Graham Clarke, salesforce

NoNPRoFITS, PuBLIC SECToR & EDuCATIoN
Track Description: Calling all nonprofit, education, and government professionals! This track will give you the skills and knowledge you need for more effective constituent engagement, community management, program delivery, and organizational transparency. Learn how to harness the power of the Force.com platform and Salesforce CRM to achieve your social mission. Key Take-aways: Meet and network with nonprofit, education, and public service professionals facing similar challenges to share ideas and solutions, so you can optimize working in the cloud. You’ll gain hands-on support and education on how to manage your programs and outcomes using the latest and greatest salesforce.com technologies.

Thursday, November 19
7:30 A.M. – 8:30 A.M. SOUTH 104 Hands-On: Getting the Most Out of the Salesforce CRM for Nonprofit Starter Pack Level: Beginner You’ve got the Salesforce CRM for Nonprofit Starter Pack. Now use it to make your organization more efficient and effective. In this hands-on session, you’ll learn how the Nonprofit Starter Pack works and how to extend it to meet your needs. Speaker: Steve Andersen, salesforce.com 11:30 A.M. – 12:30 P.M. ESPLANADE 300 Social Innovation in the Cloud Level: All Whether you work with a nonprofit, education, or public service organization, today you’re being asked to do more with less. Hear how top social change heroes have taken the best of Salesforce CRM to increase constituent engagement while using the power of the Force.com platform to ensure program effectiveness and transparency. From improving fund-raising strategies to tracking stimulus funds to reporting on programs and impact, this is a session you won’t want to miss. Speakers: Chris Sarette, Invisible Children Inc.; James Bullard, TransFair USA; Steve Wright, salesforce.com

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Learn

Tracks & Sessions | Nonprofits, Public Sector & Education

1:30 P.M. – 2:30 P.M. WEST MEZZANINE 254 Native Functionality: If You’re Not Using It, You’re Losing It Level: All Are you ready to use the power of cloud computing to show the strength of your less-than-enterprise-sized organization? Join us to learn how some of the smallest yet most innovative organizations are using native Force.com functionality to increase their reach and impact. Speakers: Joan Nowlin, Educational Testing Service; Anil Patel, Framework Foundation; George Schoemaker, State of Utah; Robert Lamb, salesforce.com; Kim Schefter, salesforce.com 2:45 P.M. – 3:45 P.M. WEST MEZZANINE 254 Donor and Member Management 2.0 Level: All Many nonprofits of various sizes and levels of sophistication have replaced their donor database products to take advantage of the benefits of cloud computing on the Force.com platform. Come see how innovative organizations have leapt to success using Force.com to manage advanced donor-cultivation strategies in a Web 2.0 world. Speakers: Keith Heller, Heller Consulting; John Barnes, Model Metrics Inc.; Jennifer Caddick, Save the River; John Nesbitt, Second Harvest Heartland; Meghan Nesbit, salesforce.com

10:15 A.M. – 11:15 A.M. WEST MEZZANINE 254 So Many Apps, So Little Time Level: All Get ready: We’re unlocking powerful ways for your nonprofit or institution to extend its use of the Force.com platform with the AppExchange and custom apps. Join us to see the essential apps every organization needs, and learn about the wide discounts available through our Power of Us partner offerings. Bring your questions—we’ve got answers! Speakers: Alicia Schmidt, Bay Area Video Coalition; Marc Baizman, Root Cause Institute; Lindsey Anderson, salesforce.com 11:30 A.M. – 12:30 P.M. WEST MEZZANINE 254 Taking Education to a Higher Level Level: All The buzz is true: Cloud computing is revolutionizing the education industry. Why do many believe that “education on demand” is *vital* to the future success of our institutions and their students? Join us to learn how cloud applications such as salesforce.com and Google plus social networks like Twitter and Facebook are being used to reinvent our educational institutions. From recruiting and retention to student information tracking, to alumni development... all in the cloud! Speakers: Justin Edelstein, New Leaders for New Schools; Seamus Harreys, Northeastern University; Mark Dickey, salesforce.com

Friday, November 20
9:00 A.M. – 10:00 A.M. WEST MEZZANINE 254 Providing Transparency and Measuring Your Impact Level: All Today, public service organizations are increasingly scrutinized on the transparency of their programs and spending toward social impact. Transparency and accountability are values that, when strategically executed, lead to high levels of trust between an organization and its constituents. Learn how other companies are using Salesforce CRM and analytics to easily and scalably expose their commitment to transparency and accountability. Speakers: Brad Presner, Acumen Fund Inc.; Steve Hardgrave, Gray Ghost Ventures Management Company, LLC; Steven Saboe, U.S. Department of State - NDF; Michelle Best, salesforce.com

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The Cloud-Computing Event of the Year

Cloud accounting and billing

100% Force.com
Native Accounting Solution

The only

The new name for

CODA

Booth 416

force.com zone

learn:

The Force.com Zone is the conference-within-a-conference for technical attendees and partners. Come to the Force.com Zone to meet experts and evangelists who can handle all your Force.com-related questions. You can also get handson experience in the Immersion Lab, building Force.com applications and learning from 50+ technical and partner sessions. Finally, participate in the second annual Force.com Developer Hackathon, apply your new skills, and win great prizes. The Force.com Zone is in the Esplanade in Moscone South and is open during the following hours: Tuesday, November 17 Wednesday, November 18 6:00 p.m. – 8:00 p.m. 7:30 a.m. – 9:00 a.m. 11:00 a.m. – 8:00 p.m. Force.com Developer Hackathon 5:45 p.m. – 8:00 p.m. Thursday, November 19 7:30 a.m. – 9:00 a.m. 11:00 a.m. – 4:15 p.m. Friday, November 20 7:30 a.m. – 1:00 p.m.

ALL THINGS TECHNICAL
Technical Sessions Learn Force.com development, architecture, and best practices from the very best. An army of technical evangelists, product managers, and top developer community members will be presenting more than 50 technical sessions in 5 different tracks: :: Admin to AppBuilder :: Beginning Developers :: Advanced Developers :: Backstage Pass :: IT Executives Immersion Lab Roll up your sleeves and dive right into Force.com with the newly updated Force.com tutorials in the Immersion Lab. Learn at your own pace. Work solo, work together with your peers, or work with a Force.com expert as you walk through the tutorials building an application in the cloud. Don’t forget to grab the cool and handy Force.com Cheat Sheets for Force.com code (Apex), Force.com pages (Visualforce), and the Force.com API.

Force.com Zone Welcome to the Force.com Zone, a one-stop shop for all things technical and partner related. The Zone will have something for everyone, whether you’re an advanced developer or just starting out. Build an app with self-paced tutorials or get help from a Force.com expert. Attend technical sessions to expand your knowledge. Get your problems solved or do a code review with 1:1 consultations. Lounge and learn with a hot cup of coffee in the Stratus Café. It’s all here!

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The Cloud-Computing Event of the Year

Force.com Zone

Learn

Code Consultations Need help architecting or coding your application? You can get deep technical help for building applications in the cloud by reserving a private 1:1 consultation with a Force.com expert. Book online and book early. Appointments are limited!

ALL THINGS PARTNER
Partner Sessions Build a business in the cloud! The Partner Success track consists of 10 sessions covering business planning, fundraising, distribution options, sales and marketing best practices, legal advice, and more. Partner Conversations Whether you’re a new or existing partner, you’ll want to stop by to learn the latest about our various partner programs and touch base with salesforce.com’s alliances team. Force.com Partners Experience the latest innovations and learn about the offerings from our partner community. Partners will be showing off their hottest applications and services and discussing how to make the most of the Force.com ecosystem.

Developer Force Twitter Vue Stay on top of Force.com Zone happenings by tweeting and following the Developer Force Twitter Vue (aka DFTV). Besides announcing upcoming sessions and events, we’ll also be challenging attendees with Force.com trivia questions. Watch DFTV in the Force.com Zone or your browser at developer.force.com/dftv. Join the conversation using the Twitter tag #foretrivia. Prizes awarded daily. Rolling Candy Cart Need a sugar fix? Catch the rolling candy cart for a free sweet!

ALL THINGS COOL
Force.com Developer Hackathon Back by popular demand, the Force.com Developer Hackathon is the don’t-miss event of the week, and it’s bigger and better than before! This exciting code competition will challenge developers to show us what they’re made of (and also what great cloud apps they can build). If that’s not enough, we’ll be giving away lots of goodies. All skill levels (including beginners) are welcome. Be there for the kick-off, which starts at 6:00 p.m. The full event is Wednesday night: 5:45 p.m. – 8:00 p.m. Stratus Café The Stratus Café is where you go to chill, mingle, and grab some caffeine. Learn while you lounge—and not just about Force.com applications, either. Adobe, which is sponsoring the café, will also have its top technical experts on hand, so take this opportunity to learn more about RIA, Flex, and other synergies.

Force.com lets us dream big about results without having to dream big on how to code.
—Chris Sarette VP of Business Operations, Invisible Children

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hands-on training

learn:

No other conference teaches you so much—and then gives you the ability to roll up your sleeves and put your knowledge into immediate action. From role-based training and hands-on sessions to success clinics, don’t miss your chance to get downand-dirty with all the new products, features, tips, tricks, and best practices right here at Dreamforce.

Want to learn about our Dreamforce discounts and special offers or learn how to get all-you-can-eat training? Stop by the Training and Certification booth for details on how to receive your gift card, training classes for less, or to hear more about Premier Training. With Premier Training, you can train as many users as you want as often as you need. Plus, you’ll get: :: Self-paced online courses :: Instructor-led regional and virtual classes :: Certification exams :: A week-long private class for administrators or developers :: An annual training consultation to create a training plan that’s right for you

HANDS-ON TRAINING FOR EVERYONE
We believe everyone should experience firsthand what you can do with Salesforce CRM applications and the Force.com platform. That’s why we offer free help-and-training sessions as part of your Dreamforce conference pass. We have hands-on classes for advanced reporting, dashboards, workflow, approvals, building custom apps, ideas communities, customer portals, mobile access, Salesforce to Salesforce, Salesforce CRM Partners, Force.com code (Apex), Force.com pages (Visualforce), Force.com sites, and more! There’s a hands-on session to give you the interactive instruction you need, right within your area of interest.

BECOME A SALESFORCE.COM STAR
Want to become a salesforce.com hero? Our training classes give you the skills you need to optimize our application and build killer apps that will translate to success for your organization. Find out why workshop alums say this is the best investment they’ve made all year!

Training and certification lets us use Salesforce to its full potential—and makes us more successful.
—Faun Clark Global IT Application Manager, Intergraph

TIP: Stop by South 102, 103 & 104 to see a full list of all hands-on training.

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The Cloud-Computing Event of the Year

learn:

salesforce.com certification
In times like these, you need to get the most from every investment. Whether you’re new to Salesforce CRM and Force.com or have used them for years, training and certification ensures that everyone is realizing the full potential of the application and the platform. Are you ready to begin the certification process? Did you become certified at Dreamforce ’08 and are now ready to move to the next level? We’re eager to help you certify your success at Dreamforce ’09! The Salesforce.com Certification program is a potent combination of in-depth training and certification levels that add up to more value for your company plus credentials you can bank on as an individual. Choose from five levels of certification: :: Administrator :: Advanced Administrator :: Force.com Developer :: Advanced Force.com Developer :: Consultant We’ve put together multiday, in-depth classroom training to give you the best opportunity to pass the certification tests with flying colors. Taking the certification test is not mandatory, but we highly recommend it. We promise you’ll walk away feeling energized and ready to go. So go ahead… Certify your success and show how much you know!

If you become Salesforce.com Certified, you can go anywhere in your career.
—Mike Simonds Developer, Maxim Integrated Products Inc.

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partner success

learn:

READY TO BuILD AND GROW YOuR BuSINESS AS A SALESFORCE.COM PARTNER?
We have a complete experience planned for partners at Dreamforce ’09, including expert speakers, innovative new strategies, and the latest best practices on how your company can partner with us for shared success. These activities are designed for all existing partners attending Dreamforce ’09 or for anyone interested in becoming a salesforce.com partner.

Force.com Business :: From the Front Line: Secrets to Success from Top Consulting Partners :: 7 Secrets of Cloud Startup Success :: From Garage to Glory: Insider Tips and Techniques from Top ISV Partners See Page 64 for full session descriptions and daily schedule.

:: Cloudnomics: Creating a Financial Plan for Your

PARTNER SuCCESS BREAKOuT SESSIONS
Join us in multiple breakout sessions designed for ISVs and consulting partners who are building their businesses in the salesforce.com partner ecosystem. Topics include new go-tomarket programs, sales strategies, and technology overviews. Sessions include: :: Market Like Salesforce.com: Best Practices and Tools for Partners :: Maximize Your Revenues: Market and Deliver Your Solutions on the AppExchange :: Consulting in the Cloud: Salesforce.com’s Consulting Partner Program :: The Fastest Path to the Cloud: Salesforce.com’s ISV Partner Program :: Salesforce.com’s Product Vision: A Sneak Peek for Commercial Partners :: Sell Like Salesforce.com: Best Practices and Tools for Partners

PARTNER CONVERSATIONS
Force.com Zone (Moscone South Esplanade) Want to meet the salesforce.com alliances team and network with other partners? Come find answers to your questions and work on your partnership strategies in the Partner Board Room located in the Force.com Zone.

PARTNER RECEPTION (for Partner Sponsors only)
Thursday, November 19 7:00 p.m.–9:00 p.m. Temple Nightclub, 540 Howard Street Celebrate the last night of Dreamforce ’09 at our exclusive networking reception for our global partner community and the salesforce.com alliances team. Make sure to wear your Dreamforce badge to gain entry. It’s a great way to wind down after an action-packed couple of days. And who knows—maybe you’ll uncover your next key partnership. Sponsored by:

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The Cloud-Computing Event of the Year

On a smarter planet, the question isn’t what can we do. The question is what will we do? Let’s build a smarter planet. Learn more. Visit IBM in Booth 501.

IBM, the IBM logo, ibm.com and the globe design are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. © IBM Corporation 2009. All rights reserved. P23292

www.ilinc.com/dreamforce

LAUNCH Face-to-Face Meetings
in a Single Bound!

( When iLinc meets Salesforce CRM )
w

Get new qualified leads…free
w

Give reps more intelligence about each lead
w

Scott Forrester
Director of Sales

2009

“Scottie the Transporter”
Neighborhood Superhero

1969

Grow your pipeline, provide better forecasts

Join the iLinc League of Greatness at Booth #910

Have the corner office on every corner.
Real-time access to important resources. It’s why AT&T is bringing mobility applications to fields as varied as healthcare and construction. Leverage a comprehensive platform that mobilizes multiple back-end systems, putting your business essentials within reach of your people. So they can collaborate virtually any time. And make an impact from virtually anywhere. Stay on the move. Remain up to speed. S t r e t c h . Find mobile solutions to drive your business further by visiting AT&T in the Mobile Lounge at Dreamforce.

©2009 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

explore

Cloud Expo
The Cloud Expo is the perfect place to launch your dreams into the clouds and maximize your investment in Salesforce CRM. Here, you can meet face-to-face with more than 250 of our partners who will showcase 1,000+ integrated solutions. Get inspired, get informed, and get connected. The Cloud Expo and Salesforce.com Campground, located in Hall D on the Exhibit Level of Moscone North, are open during the following hours: HouRS Tuesday, November 17

6:00 p.m.–8:00 p.m.

Wednesday, November 18 7:30 a.m.–9:00 a.m. 11:00 a.m.–8:00 p.m. Thursday, November 19 Friday, November 20 7:30 a.m.–9:00 a.m. 11:00 a.m.–4:15 p.m. 7:30 a.m.–11:30 a.m.

The innovation at the Dreamforce Expo was overwhelming.
—John Barnes CTO Model Metrics

salesforce.com campground
Remember when you thought camp was the coolest place on the planet? At Dreamforce, it still is! Welcome to the salesforce.com Campground—your go-to destination to learn about our newest products, services, and community. The Campground lets you get hands-on with our products, so you can experience the power of cloud computing or get personalized help from our experts and cloud evangelists. We’ll help you make doing business in the cloud almost as fun as, well, camp. You’ll find the Campground in the back of the Cloud Expo. Then step into the Campground to see how the latest innovations in the Sales Cloud, Service Cloud, and Custom Cloud help you build, run, and grow your business—in the cloud, of course. Plus, get up to speed on the Winter ’10 release features and check out the news that will have everyone talking. Salesforce.com and Key Strategic Cloud Partners Cloud computing helps you reach new heights. Stop by our strategic partner area to see how salesforce.com has partnered with the leaders of cloud computing— Google, and Twitter— to provide unparalleled products and features for you and your organization.

explore:

SERVICE CLOuD 2—LIVE@DREAMFORCE
Come and see a live contact center—powered by the Service Cloud—in action! That’s right, we’ll have agents taking phone calls, Tweeting, emailing, and helping to create the ultimate Dreamforce experience. Check it out from the sidelines and then jump right in with our self-service kiosks. Want to talk to someone face-to-face? Walk up to our help desk, concierge service, and success agents. Let us help you get the most out of Dreamforce.

RESOuRCES FOR SuCCESS
SuccessTeam Experts Have a quick question? Talk to our experts who can help you with everything from general questions to technical problems. SuccessTeam 1:1 Clinics Have a longer question? Success clinics are the perfect venue to get them addressed. Whether you’re looking to increase your salesforce.com usage or wondering how to ensure your overall success, our staff of experts can help you. Reserve your private 30-minute consultation online or at the registration desk in the Expo, but be sure to book early—these slots fill up fast!

ExPERIENCE THE CLOuD
Salesforce.com Demos You know how they say “seeing is believing”? When you see our demos, you’ll not only understand cloud computing, you’ll be in the cloud! Want to learn about the latest sales and marketing features? Want to see how our Service Cloud helps you respond to customers wherever they are? Or maybe you want help figuring out how to start building an app on our Force.com platform?

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The Cloud-Computing Event of the Year

Salesforce.com Campground

Explore

Meet Your SuccessTeam Ready to do more with the cloud? Then stop by and meet certified experts from our Training, Support, and Consulting teams. Learn how these members of your “success team” can help you train new users and administrators, build new apps, optimize your current configurations, extend your team with expert support and much more. Plus, don’t forget to take advantage of special contests and promotions—available only at the campground!

JOIN THE COMMuNITY
Customer Hero Theater Want to see what customers like you have accomplished with salesforce.com? Come to the Customer Hero Theater to hear from ordinary individuals who have used salesforce.com to run and grow their business with ease. Enjoy product demos, short presentations, and interactive sessions that will leave you inspired to take your business to new heights, in the cloud. Salesforce.com Foundation Salesforce.com employees have given more than 150,000 hours in volunteer time worldwide since the company’s founding in 1999. In addition, through the Salesforce.com Foundation’s programs, the company has donated more than $14 million in global grants to youth and technology programs and is supporting more than 7,000 nonprofits with our product. Visit the Salesforce.com Foundation booth for ideas on how you can make philanthropy part of your corporate culture—whether it’s volunteering time, finding a cause to support, or integrating an organizational 1% model. Cloud Café Information overload? Need a break? Hang out in the Cloud Café, grab a cup of coffee, and take in the scene before heading to your next Dreamforce destination.

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take your cloud mobile
The world is going mobile. Dreamforce is your chance to learn everything you need, so you can put your company on the path to mobile freedom and productivity with Salesforce CRM’s mobile functionality. Visit the mobile area and: :: Get your free Mobile Lite account :: Watch live product demos :: Talk to a mobile expert :: Check out the hottest smartphones and services from top vendors :: Charge your phone at our free charging stations

explore:

VISIT OuR MOBILE SPONSORS AND SEE THE LATEST TECHNOLOGY
With more mobile sponsors than ever, the mobile area at Dreamforce is the place to be. Check out the latest smartphone devices, learn about wireless networks, see cutting-edge mobile technology at work, and watch live sponsor demos on the big screen.

CHARGE uP
At a trade show, your mobile device is your lifeline back to the office. But apps, emails, and calls can drain a battery fast. So if you find yourself staring at the dreaded red battery icon, drop by the mobile area anytime and grab a charge, on us. And while your phone is juicing up, take in a product demo, talk to a mobile expert, or visit one of our mobile sponsors.

FREE! SIGN uP FOR MOBILE LITE
Did you know salesforce.com has a free mobile application? It’s called Mobile Lite. All you need is a smartphone device and a Salesforce CRM Professional or Salesforce CRM Enterprise Edition license, and in minutes, you’ll be accessing your Salesforce CRM records like a mobile pro! And for Salesforce CRM Unlimited Edition customers, full mobile functionality is already included in your subscription. Let one of our mobile experts show you how to get started today.

WIN A DEVICE!
Is your mobile device so old it’s missing all the latest bells and whistles? Then enter to win one of dozens of new devices that will have you looking like James Bond with a special edition supplied by “Q.” Come by the mobile area for your chance to win!

ATTEND A MOBILE TRACK SESSION
Dreamforce is all about learning, and this year is no exception. Listen and learn as customers and mobile experts share their secrets on the best practices for mobile access to Salesforce CRM that will drive your business to new heights. From hands-on sessions to real-life customer success stories, you’ll leave with the information you need to make your mobile deployment a stellar success.

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The Cloud-Computing Event of the Year

CPaaS

&

FORCE.COM

THE PERFECT CLOUD FORMATION.
FPX has spent the past 25 years perfecting the most powerful, proven Product Configuration Engine available in the SaaS market. This globally-tested engine has never been confronted with
a configuration it could not handle. That’s why leading companies with complex product configuration and pricing issues are choosing FPX to power their sales intelligence. This
LEARN MORE ABOUT THIS PERFECT CLOUD FORMATION AT BOOTH 601

patented technology is at the core of every FPX sales application including our popular, multi-tenant CPQ OnDemandTM application. Our newest innovation—CPaaS—gives companies unlimited flexibility to integrate FPX’s powerful configuration engine and Product Data Manager into their own cloud-based applications. There’s a reason FPX is considered the true leader in sales intelligence. We invented the space. We’re shaping it and continually bringing new innovation to the market like the perfect cloud formation of CPaaS and FORCE.com. Put our power for revenue behind your sales. To learn more, visit us at Booth 601 or at www.fpx.com.
CONFIGURE FAST. PRICE NOW. QUOTE PERFECT.

>> 1-866.826.6344 >> WWW.FPX.COM

motorola Rugged mobile computers

Rugged comes in many foRms. We offeR eveRy one of them.
In harsh, unforgiving environments – particularly outside the four walls – you want mobile computers that can stand the heat (as well as the cold, windblown dust and moisture). Motorola Rugged Mobile Computers are more than up to the task. From size-optimized to ultra-rugged with modular keypads, they’re designed to work in extreme temperatures, sealed to keep out the elements, and tumble and drop-tested to withstand the jolts of real-world use. In other words, they’re built for the most demanding applications you can imagine. Best of all, these easily deployed Rugged Mobile Computers feature integrated wireless technology, enabling converged voice and data communication for your workforce, even when they’re out in the field. It’s the secret to unleashing maximum productivity across the enterprise. And it’s just another way Motorola puts Enterprise Mobility in the palm of your hand. HELLOMOTO™
MOTOROLA and the Stylized M Logo are registered in the U.S. Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2009. All rights reserved.

foRce.com Just Went Rugged

Develop and Deploy on force.com for any Mobile Sales and Service Worker Find us in the Mobile Lounge! Track Session: Thursday November 19 • 1:30pm-2:30pm • West Mezzanine 270

Motorola, Inc. 1303 East Algonquin Road Schaumburg, IL 60196 www.motorola.com

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Strategic Cloud Partners / Platinum Sponsors

STRATEGIC CLOuD PARTNERS

www.google.com

www.twitter.com

PLATINuM SPONSORS
Accenture is a global management consulting, technology services, and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. With approximately 177,000 people serving clients in more than 120 countries, the company generated net revenues of US$23.39 billion for the fiscal year ended August 31, 2008. Appirio (www.appirio.com), a cloud solution provider, offers both products and professional services that help enterprises accelerate their adoption of the cloud.  With

www.accenture.com

www.appirio.com

over 2500 customers, Appirio has a proven track record of implementing mission-critical solutions and developing innovative products on cloud platforms such as salesforce. com, Google Apps, and Amazon Web Services. From offices in the U.S. and Japan, Appirio serves a wide range of companies including Avago, Hamilton Beach, Japan Post Network, Ltd, Pfizer and Qualcomm.  Appirio was founded in 2006, is the fastest growing partner of salesforce.com and Google, and is backed by Sequoia Capital and GGV Capital. Astadia is the global leader in technology-enabled business consulting, focused on Cloud Computing and SaaS technologies. They are the top Salesforce.com partner by projects delivered, certified consultants, and customer satisfaction. Astadia’s proven methodologies analyze business challenges and document effective solutions that lead to improved customer relations and tangible business results. The company’s four practice areas are: Sales acceleration, Marketing acceleration, Customer Service and Support, and Cloud transformation/Application Rationalization for IT. Astadia has delivered solutions in over 30 countries in the U.S., Europe and Asia. Their partners include salesforce.com, Google, and Eloqua. Astadia offers a new Cloud computing resource at www.astadia.com.

www.astadia.com

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The Cloud-Computing Event of the Year

Strategic Cloud Partners / Platinum Sponsors

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PLATINuM SPONSORS
Bluewolf is a global pack of experts committed to partnering with clients to attain agile business transformation. Only Bluewolf can bring 10 years of best practices to every project and guarantee its success. Our world class portfolio proves our ability to match our agile methodology with unparalleled vision. From demand generation to close, channel strategies to customer care, Bluewolf helps clients attain efficient business performance, gaining the label of tomorrow’s business standard. Bluewolf is committed to our client partnerships, including Time Warner Cable Inc., Adobe, Advance Publications Inc., Fox, CNN, BP Solar International Inc., Chevron Corporation, Hess Corporation, Unisource Worldwide, Inc., Beazer Homes, Nationwide Mutual Insurance Company, and the The Hartford Insurance. CA Inc. (NASDAQ: CA) is the world’s leading independent information technology (IT) management software company. We help companies manage IT to become more productive and better compete, innovate and grow their businesses. With our Enterprise IT Management (EITM) software and expertise, customers can achieve lean IT. They can get the most value from IT at the lowest costs in complex computing environments, whether distributed, mainframe, cloud or virtualized. Founded in 1976, CA serves customers in diverse industries in virtually every country in the world and reported fiscal year 2009 revenue of $4.3 billion. Callidus Software is the market and technology leader in Sales Performance Management (SPM) solutions, services and best practices.  SPM combines incentive management solutions, to help businesses achieve maximum sales cost efficiencies, and performance management solutions, to drive continuous improvements in sales execution. Callidus will be featuring two Force.com solutions—Commissions Manager and Plan Communicator—and the Callidus Monaco Suite which incorporates the market leading incentive compensation management solution, sales objective management, quota management, sales communications and mobile platform, together with end-to-end sales performance reporting and analytics. Packaged software was fine in the 1990s, but this is a new time. A time when the power of ideas —not the power of software—helps companies accomplish great things. But salesforce.com’s alone won’t make the difference. It’s people—working towards a clear goal, based on a solid strategy, and understanding the potential of the Cloud. That’s where Deloitte comes in. We’re a leader in delivering technology services and understanding how to realize the power of Cloud Computing. We help you set that vision, rally the organization around it, and stay on the track to success. Learn more at www.deloitte.com

www.bluewolf.com

www.ca.com

www.callidussoftware.com

www.deloitte.com

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Gold Sponsors

GOLD SPONSORS
About Aprimo®: Aprimo® is excited to announce Aprimo Marketing Studio™, an on-demand marketing automation application, purpose-built for marketers to manage all aspects of integrated online marketing campaigns. Aprimo Marketing Studio™ connects to Salesforce CRM out of the box to automate lead management from inception, through nurturing and disposition to sales for B2B marketers. Take your online marketing to the next level with robust email marketing, lights-out campaigns, advanced segmentation, blogging and display advertising. Stop by booth #510 to see a demo and get a free online profile analysis. AT&T’s wireless solutions give sales professionals the ability to stay informed, collaborate on opportunities, and update account information directly from the field, where sales information is fresh and actionable. With wireless access to Salesforce Mobile on a laptop or PDA, your sales team can connect seamlessly to their Salesforce CRM application – enhancing their productivity and driving efficiency by performing real-time searches and updates directly on their handheld device. BigMachines is the global leader in on-demand sales configuration, quoting, and proposal software, helping you SELL MORE and SELL FASTER. Quickly and easily configure products, generate 100% accurate quotes, eliminate pricing errors, build proposals and contracts on the fly, and route approvals electronically. BigMachines streamlines processes for sales teams and resellers/channels and easily integrates with salesforce.com and ERP systems. BigMachines was named the “Best Quoting Tool” by customers on the AppExchange. Cast Iron Systems is the #1 cloud integration provider. The Cast Iron Solution integrates Force.com and Salesforce CRM with other enterprise applications and can be deployed on-premises or delivered as a cloud-based integration service. With Cast Iron’s built-in simplicity and preconfigured process templates, you can easily integrate Force.com and Salesforce CRM with ERP, databases, home-grown, and other SaaS applications in just days. Cisco Systems is the world leader in IP-based contact center solutions for businesses of all sizes. Cisco Unified Contact Center solutions leverage the power of collaboration and Cisco Unified Communications to transform customer care from simple phone transactions into personalized, content-rich experiences that employ voice, video, speech, web, e-mail, IM, and the power of the network to create compelling, secure, resilient, and cost-effective customer interactions.

www.aprimo.com

www.att.com

www.bigmachines.com

www.castiron.com

www.cisco.com/go/cc

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The Cloud-Computing Event of the Year

Gold Sponsors

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GOLD SPONSORS
CloudCraze was created by EDL Consulting to help Salesforce.com enterprise CRM customers quickly and easily extend their CRM systems to perform eCommerce and order-entry transactions. CloudCraze-developed sites take advantage of the infinite scalability and reach of the Force.com platform, allowing companies to scale usage on-demand. www.edlconsulting.com Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services. With more than 50 global delivery centers and approximately 63,700 employees, Cognizant works together with clients to make their businesses stronger. Cognizant offers a wide range of services in salesforce.com and Force.com, leveraging the CoE model to assist with building effective solutions, involving complex integration. Cognizant is a salesforce.com Global Partner. To learn more, visit us at www.cognizant.com. CRMfusion Inc. specializes in data quality solutions specifically for hosted databases. For salesforce.com customers, CRMfusion develops DemandTools™, PeopleImport™, and DupeBlocker™, the leading data quality solutions used by more than 2,000 administrators in 15 countries. Based outside Toronto, Canada, CRMfusion has been developing data quality solutions since 2000. DocuSign is the leading provider of on-demand software services for electronic signature. Our award winning platform empowers individuals, small businesses and enterprise organizations to quickly and securely get documents signed in minutes—not days, slash operating costs up to 90%, and dramatically improve customer satisfaction, and compliance. Using DocuSign for Salesforce, customers can truly Close it in the Cloud!SM and immediately get leaner, greener, faster and more profitable without

www.cognizant.com

CRMfusion
www.crmfusion.com

www.docusign.com/salesforce/

additional investments in technology.

www.eloqua.com

Eloqua is the marketing automation leader and provider of best practices expertise for marketers around the world. Thousands of customers rely on Eloqua to execute, automate, and measure programs that generate revenue. Eloqua helps decode its buyers’ Digital Body Language™ by improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore, and throughout North America.

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Gold Sponsors

GOLD SPONSORS
FinancialForce.com is the new name for CODA 2go! Cloud-based FinancialForce Accounting is here—and Accounting will never be the same again. Just like Salesforce CRM, FinancialForce is built on the proven Force.com platform. So it’s pre-integrated with the CRM, equally flexible and secure, and will delight you with the same legendary ease of use. FinancialForce Accounting gives you on-line, real-time financial information, always in balance and always up to date. For organizations of any size! FPX, LLC provides Configure-Price-Quote® applications for companies with complex product configuration and pricing issues. Thousands of Perfect Quotes are produced every month in multiple languages and currencies with FPX’s Product Configuration Engine. It is at the core of our multi-tenant CPQ OnDemand and our newest innovation—CPaaS—which provides a development environment that leverages the Force.com platform. Both deliver rapid ROI with improved order accuracy, inventory forecasting and an overall improvement to the bottom line. Fujitsu America provides a complete portfolio of business technology services, computing platforms, and industry solutions. Our platform products are based on scalable, reliable and high-performance server, storage, software, point-of-sale, and mobile technologies. We also offer a full suite of onshore, near shore and offshore system integration, outsourcing, and datacenter services covering applications, operations, infrastructure, customer service, and multi-vendor lifecycle services. Fujitsu has industryspecific solutions for retail, manufacturing, healthcare, government, education, financial services, and telecommunications sectors. IBM has the software and services to help you get the most from your Salesforce.com investment. Cognos business intelligence and analytics. Lotus for integrated, online collaboration and messaging solutions. InfoSphere for a single data view across onpremise and cloud applications. IBM Global Services to help you to build a cloud strategy roadmap—and integrate your salesforce.com deployment to the rest of your organization. See what we have to offer in booth 501.

www.financialforce.com

www.fpx.com

solutions.us.fujitsu.com

www.ibm.com

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The Cloud-Computing Event of the Year

Gold Sponsors

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GOLD SPONSORS
iLinc Web and video conferencing solutions empower you to achieve your organizational goals easily and quickly, making it possible for you to accomplish more, travel less, achieve work-life balance, and preserve the environment. iLinc’s software-as-a-service (SaaS) delivery, industry-leading service, and integrations such as iLinc for Salesforce, which automatically synchronizes Web conferencing and CRM data, increase operational efficiency across the organization, letting you drive more revenue. For more, visit www.ilinc.com/dreamforce09. At inContact, we provide end-to-end contact center services and network connectivity— in the cloud. We “Wow!” our customers by delivering the most proven solutions, quickly and with ease, helping them lower the cost and improve the quality of every customer interaction. Beyond connectivity our services include: call handling, agent optimization, workforce management and customer feedback solutions. Informatica Corporation is the world’s number one independent leader in data integration software. The Informatica Platform provides organizations with a comprehensive, unified, open and economical approach to lower IT costs and gain competitive advantage from their information assets. More than 3,700 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise and in the cloud. Informatica On Demand was named 2008 AppExchange integration application of the year. InsideView’s pioneering Sales Intelligence application, SalesView, is the overall most popular and top-rated application available on the AppExchange. Leveraging the InsideView Smart Cloud, SalesView intelligently aggregates and analyzes relevant personal, professional, and corporate data in real time from traditional editorial sources and social media to uncover new sales opportunities. SalesView presents the resulting intelligence natively within salesforce.com to maximize sales team productivity and accelerate sales cycles. LiveOps offers two innovative solutions for enterprises: Contact Center in the Cloud, a SaaS platform for managing contact centers, and Workforce in the Cloud, an ondemand workforce for outsourcing call center calls. LiveOps On-Demand Contact Center Platform brings the innovation of cloud computing to contact centers by enabling enterprises to rapidly deploy a mission critical and instantly scalable contact center platform in a pay-per-use model. Companies can achieve greater agility and operational efficiencies using the LiveOps platform.

TM

Web & Video Conferencing

www.ilinc.com/dreamforce09

www.incontact.com

www.InformaticaOnDemand.com

www.insideview.com

www.liveops.com/on-demand-contact-center

RGB: 86, 138, 179 CMYK: 69, 38, 15, 0 HEX: #568ab3 Pantone 646C

RGB: 153, 153, 153 CMYK: 43, 35, 35, 1 HEX: #999999 Pantone Cool Grey 9 C

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Explore

Gold Sponsors

GOLD SPONSORS
Model Metrics delivers applications and services at the cutting edge of the fast-growing cloud computing industry. Since its founding in 2003, Model Metrics has become one of salesforce.com’s most diversified and respected partners. Headquartered in Chicago with offices in San Francisco, Los Angeles, New York, Detroit, Minneapolis, and Dallas, Model Metrics’ customer base spans all industries and includes enterprises such as Abbott, Allstate, Aon, Cars.com, CME Group, Honeywell, InfoUSA, MasterCard, Medtronic, and Orbitz. Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www. motorola.com. Right90 provides on-demand software to easily capture, vet, and analyze the data necessary to create a real-time, trusted sales forecast. With immediate insight into sales forecast changes, Right90 delivers actionable information that companies can confidently act on to achieve business goals. Companies in manufacturing, professional services, consumer goods, and energy verticals have successfully deployed Right90 to deliver superior product pricing, availability, and features to their customers, while improving margins, cash flow, and revenue. Salesgenie.com is the leading provider of targeted lead generation for sales professionals. Salesgenie offers targeted online access to the highest quality business and consumer sales leads in the industry. Advanced filtering, mapping, and scoring capabilities enable users to zero in on more prospects like their best customers. Salesgenie is available on demand from a laptop or a mobile device and is now integrated with salesforce.com. Get quality sales leads now; ask about our Dreamforce special!

www.modelmetrics.com

www.motorola.com

R

www.right90.com

www.salesgenie.com/dreamforce

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The Cloud-Computing Event of the Year

Gold Sponsors

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GOLD SPONSORS
Silverpop’s Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Companies rely on the Silverpop Engage platform to create and manage multi-channel marketing campaigns that reach millions of individuals—one at a time—enhancing lifetime customer value and brand loyalty. Silverpop’s Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. Vetrazzo is the leading manufacturer of recycled glass surfacing for the countertop market; transforming waste glass from sources as diverse as building demolition windows

www.silverpop.com/b2b

www.vetrazzo.com

to last night’s Heineken and Chardonnay bottles into stunning, focal point surfaces. To accommodate our growth as a leader in the Green Building movement, we’ve advanced far beyond CRM. Vetrazzo’s entire operations run on the Force.com platform; managing the complexity of national distribution, logistics, inventory, service and manufacturing while maintaining flexibility. Xactly Corporation is the market leader in on-demand sales performance management. The company’s flagship product, Xactly Incent, enables sales and finance executives to design, implement, manage, audit and optimize sales compensation management programs easily and affordably. Xactly helps companies improve operational performance, optimize sales effectiveness, proactively manage risk and compliance, and maximize profits. The Xactly family of products is used by sales and finance executives, compensation analysts, sales operations and sales professionals across a variety of industries, ranging from SMBs to large enterprises. For more information, visit www. xactlycorp.com or call 1-866-GO-XACTLY.

www.xactlycorp.com

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Silver Sponsors

SILVER SPONSORS
Adobe Systems Incorporated offers business, creative, and mobile software solutions that revolutionize how the world engages with ideas and information. With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands, Adobe is one of the world’s largest and most diversified software companies.

www.adobe.com

www.apttus.com

Apttus offers award-winning contract and proposal management solutions that are built on Force.com and utilize salesforce.com’s certified cloud infrastructure. Apttus is used by many Fortune 500 organizations as well as by organizations that have only five users. Please visit Apttus to see the most progressive Force.com applications. Boomi is the market-leading provider of on-demand integration technology and the creator of AtomSphere, the industry’s first integration platform as a service. AtomSphere connects providers and consumers of SaaS and on-premise applications via a pure SaaS integration platform that does not require software or appliances. For more information, please visit www.boomi.com. Cloud2MailTM puts the Relationship back into CRM. In today’s digital world, the printed letter is becoming less frequently used. Cloud2Mail is a powerful solution that enables communication via Real Mail, Easy as Email.  With Cloud2Mail, companies of all sizes can now leverage the power of personalized mail directly from salesforce.com. Cloud9 Analytics is the leader in on-demand operational performance management for line-of-business managers. Cloud9’s Pipeline Accelerator Suite for salesforce.com enables sales leaders to more effectively manage their opportunities and teams. The result: increased win rates, higher CRM adoption, and improved forecast accuracy. Customers include GENBAND, Data Domain, Thomson-Reuters, and Covad. ExactTarget is a leading provider of on-demand email marketing software solutions. The company’s one-to-one marketing applications enable clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. ExactTarget offers four editions of its ondemand software application along with integrated solutions such as ExactTarget for AppExchange. Learn more at www.exacttarget.com or call 1-866-EMAILET.

www.boomi.com

www.cloud2mail.com

www.cloud9analytics.com

www.exacttarget.com

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The Cloud-Computing Event of the Year

Silver Sponsors

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SILVER SPONSORS
Genius.com on-demand solutions help B2B marketing and sales teams solve their biggest challenge—working together more effectively to identify and connect with their best prospects at the right time, with the right information. Genius solutions automate email marketing and lead nurturing, and they deliver campaign results in real time, without IT. Access Hoover’s adds value to your CRM system by enriching existing data and fuels your CRM with a rich source of quality leads. Utilize Hoover’s business insight to fill in the gaps in your customer information with +50 Hoover’s data points for more than 32 million companies and 37 million executives. iContact, the Email Communication Experts, empowers businesses of all sizes to easily create, send, and track your email marketing campaigns and newsletters. Now you can use iContact as a seamlessly-integrated Salesforce application to Engage, Educate, and Retain your current customers, targeted prospects, and website visitors—and ultimately maximize your ROI. Informavores helps sales, support and services teams deliver the right interactions with customers. Our business orchestration software ensures consistent quality and eliminates CRM administration, enabling faster, cheaper and more accurate calls. Delivered from the cloud and fully integrated with salesforce.com, processes are created by business users—with NO code. Jobscience is the premier Recruiting & Human Capital Management partner of salesforce.com. Delivering comprehensive solutions for recruiting, applicant tracking, onboarding and beyond, our applications deliver the power to succeed to Human Resources departments as well as third-party staffing agencies. Visit us at Booth 1109 for great giveaways and innovative Force.com technologies! Marketo empowers the revenue cycle. Voted “Best Marketing Automation Application” on the AppExchange, Marketo Lead Management gives Marketing the power and flexibility to automate marketing campaigns and deliver more high-quality leads. Marketo Sales Insight helps Sales prioritize, understand, and interact with the hottest leads and opportunities to close more business faster.

www.genius.com

www.crm.hoovers.com/salesforce

www.icontact.com

www.informavores.com

www.jobscience.com

www.marketo.com

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Explore

Silver Sponsors

SILVER SPONSORS
Integrate in hours or days—not months! Pervasive integration delivers fast, easy, affordable solutions for organizations of all sizes across the widest variety of scenarios. It’s the most widely deployed integration platform for connecting salesforce.com with enterprise applications, databases, file formats, other SaaS applications, and legacy data. Call 1-888-296-5969 for more information. Ping Identity is the leader in Internet identity security, delivering Internet single sign-on (SSO), identity-enabled Web services, and Internet user account management. More than 350 enterprises, SaaS vendors, and online service providers worldwide rely on Ping Identity to streamline application access, reduce administrative costs, generate additional revenue, and improve security. Visit www.pingidentity.com for more information. QlikView is a new kind of business intelligence tool that delivers rapid time to value. QlikView makes the powerful simple and enables users to slice and dice data without limits. For the first time, the power of real-time business answers is in the hands of all users, so they can make better decisions to take action now. Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. RIM’s portfolio of award-winning products, services and embedded technologies include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. For more information visit www.rim.com or www.blackberry.com. Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., a 73-year-old document solutions provider. By offering advanced printing, copying, scanning and faxing products as well as document management software solutions, Ricoh helps businesses efficiently and effectively share and manage information in order to improve bottom-line results. For more information, visit www. ricoh-usa.com. ServiceMax is the first and only complete on-demand field service solution. A native Force.com cloud application, ServiceMax increases both revenue and customer satisfaction by streamlining and optimizing all field services activities. Customers include large enterprises such as DuPont, BioRad, and Pentair, and smaller companies such as Advanta Clean and Everyday Wireless.

www.pervasiveintegration.com

www.pingidentity.com

www.qlikview.com

www.rim.com

www.ricoh-usa.com

www.servicemax.com

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The Cloud-Computing Event of the Year

Silver Sponsors

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SILVER SPONSORS
Sesame Software’s Relational Junction product suite is an established standard for salesforce.com integration and bi-directional data warehousing of all your salesforce.com data. Salesforce.com’s largest and smallest customers depend on Relational Junction for efficient, reliable data replication to and from any database platform, providing a SQL interface to their salesforce.com data. Improve the quality of your data by easily verifying, enhancing, and standardizing contact, lead, and account records. Proactively communicate using automated voice and SMS campaigns. Access vital details about companies directly in salesforce.com. www.strikeiron.com

www.sesamesoftware.com

Seamless integration lets you focus on your business. StrikeIron provides accurate data. Right when you need it. Varicent’s incentive compensation management solution improves sales productivity and drives down cost by automating commission calculations and compensation administration processes. With clear visibility into sales compensation metrics directly from salesforce.com, sales professionals gain more selling time through decreased payment inquiries while managers can reduce commission overpayment due to manual errors. Verizon Wireless operates the nation’s most reliable and largest wireless voice and data network, including the largest 3G broadband network. Verizon Wireless is the largest wireless carrier in the U.S. with 87.7 million customers and has the highest customer loyalty in the industry. For information on products and services, visit verizonwireless.com.

www.varicent.com

www.verizonwireless.com

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SILVERPOP ENGAGE B2B AND SALESFORCE.COM
Some things are just right together
Sale’s Vows
“You will have visibility into lead progression, closed revenue, and I will not cherry pick leads”

Marketing’s Vows
“You will have insight into marketing activities, get only qualified leads, and have lead history”

Silverpop Engage B2B is the leading marketing automation solution to:
Create: Email, Landing Pages, Surveys, Forms Execute: Automated Campaigns Manage: Lead Scoring, Routing & Nurturing, CRM Integration

To learn more, visit us at Dreamforce booth #1217.

Measure: ROI Reports, Dashboard Reports

Silverpop | 200 Galleria Parkway, Suite 750 | Atlanta, GA 30339 | 1-877-484-7704 | www.silverpop.com/b2b

Could your call center be missing calls for help?
It could, since customers around the world are engaging with social media in addition to the traditional contact center to find answers. It’s part of something called Customer Collaboration, and Cisco can help you respond to your customers’ new habits. Learn how Cisco® Unified Contact Center solutions can incorporate social media to help you enable Customer Collaboration and serve your customers better.

www.cisco.com/go/cc

Bronze Sponsors

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BRONZE SPONSORS
AMC TECHNOLOGY

www.actevarsvp.com

www.amctechnology.com

www.salesoptimizer.com

www.apprivo.com

www.AriaSystems.com

www.assuresign.com

www.birst.com

www.boomerang.com

www.brainshark.com

www.citrixonline.com

www.clicktools.com

www.appextremes.com

www.contactual.com

www.cubetree.com

www.datatrim.com

www.Echo-Lane.com

www.echosign.com

www.elance.com

www.engagementsystems.com

www.eTrigue.com

www.qas.com

www.forseva.com

www.gooddata.com

www.hcltech.com/enterprisetransformation-services/salesforce/

www.helpstream.com

www.hireon-demand.com

www.htc.com

www.iloverewards.com

www.icentera.com

The Sales Enablement Company

TM

www.insidesales.com

www.instantservice.com

www.jigsaw.com

www.myfaxbin.com

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Bronze Sponsors

BRONZE SPONSORS

www.kpmg.com

www.lattice-engines.com

www.LessSoftware.com

www.ManticoreTechnology.com

www.marketbright.com

www.onesource.com/dreamforce09

www.pardot.com

www.partnerpedia.com

www.perspecsys.com

P rintSf.com
Print & Mail for Salesforce

www.printsf.com

www.radian6.com

www.rainmakersystems.com

www.reachforce.com

www.redskysolutions.com

www.ribbit.com

www.ringlead.com

www.riptideforce.com

www.sendside.com

www.stantive.com

www.stonecobra.com

www.syntellect.com
WEBCOMinc SIMPLIFY

www.terralign.com

www.validar.com

www.webcominc.com

ZenKraft
www.xobni.com www.zenkraft.com www.zoominfo.com

www.zuora.com

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The Cloud-Computing Event of the Year

Industry Solutions

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INDuSTRY SOLuTIONS

www.acumensolutions.com/salesforce.asp

www.angoss.com
E T H E R I O S®

www.AppCrown.com

www.convio.com

www.etherios.com

www.exponentpartners.com

www.firstrain.com

www.gryphonnetworks.com

www.harvest-gold.com

n e t w o r k s

www.jpwconsulting.com

www.kailea.com/appexchange.php

www.mkpartners.com

Spot

Channel Training & Cer fica on

www.netexam.com

www.myinventorynow.com
CMYK Black

www.scoutsft.com

White

www.tier1crm.com

www.voylanthealth.com

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Exhibitor

ExHIBITOR

www.access-commerce.com

www.mastermindsoftware.com

www.aptaria.com

www.artesiansolutions.com

www.avepoint.com

www.bodhtree.com

www.box.net

www.branchitcorp.com

www.expandable.com

able

www.ineedsaleshelp.com

www.iq2020.com www.idaapps.com

by

!

www.landslide.com

www.launchdm.com

www.roambi.com

www.netprospex.com

www.reside.biz

www.rumbleware.com

www.steelbrick.com

www.stream.com

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The Cloud-Computing Event of the Year

Your complete contact center solution – in the cloud.

What the cloud means for your business. • • • • Zero dollars spent maintaining hardware or software Unprecedented workforce unity, no matter how widespread Customer satisfaction soaring to new heights Integration with Salesforce.com on the front-end, back-end and all points in between

The inContact cloud means complete confidence in your contact center.

inContact.com/dream

connect

Salesforce.com community
You can keep the Dreamforce chemistry going all year long by visiting the Salesforce.com Community section of our Web site. There, you’ll find blogs, the IdeaExchange, and LinkedIn and Facebook groups. Connect virtually through the Web site. Then reconnect in person at Dreamforce 2010.

We come here to refuel, meet partners and clients, and exchange ideas.
—Sara Mathijs Business Development Manager Fortis Investments

special events
TUESDAY, NOVEMBER 17 New to Dreamforce Attendee Orientation 5:00 p.m.–6:00 p.m. North 134 Are you a Dreamforce newbie? Then hold on tight. Dreamforce is amazing, but it can be overwhelming—and confusing—for a first-timer. With so much to do, sessions to choose from, and shiny new things to explore, how do you know where to start? Join conference chair and Salesforce for Dummies author Tom Wong, a bunch of experts, and a panel of customers who can help create a road map to maximize your experience. Welcome Reception in the Cloud Expo 6:00 p.m.–8:00 p.m. Cloud Expo: North Hall D Kick off your Dreamforce conference experience with beverages and hors d’oeuvres in the Cloud Expo. Here, you can reconnect with old friends, network, share ideas, and meet salesforce.com experts, partners, and other customers in the Salesforce.com Campground. WEDNESDAY, NOVEMBER 18 Birds-of-a-Feather Roundtable Lunches by Role 12:45 p.m.–2:15 p.m. North Hall D Dreamforce is about meeting new people and sharing successes. Admins, developers, and execs in sales, marketing, service, and IT all face unique challenges when it comes to Salesforce CRM. Come to the Wednesday lunch and find your peers to discuss common issues, share best practices, and swap business cards. Tap into the power of the community with roundtable lunches by role. Lunchtime Table Talks 12:45 p.m.–2:15 p.m. North Hall D Get the low-down firsthand: Join one of our lunchtime table talks to hear how our partners can help you get the most out of Salesforce. Learn everything from customer life cycle best practices to managing your pipeline, integrating social media, and increasing your ROI. You won’t want to miss them! Sponsored by: Apttus, Boomi, Cloud2Mail. EchoLane, ExactTarget, Genius.com, Hoover’s Inc., Informavores, Marketo, Pervasive Software, Ping Identity, BlackBerry, Ricoh, Silverpop Engage B2B, StrikeIron Force.com Developer Hackathon 5:45 p.m. – 8:00 p.m Force.com Zone Back by popular demand, the Force.com Developer Hackathon is the don’t-miss event of the week, and it’s bigger and better than before! This exciting code competition will challenge developers to show us what they’re made of (and also what great cloud apps they can build). If that’s not enough, we’ll be giving away lots of goodies. All skill levels (including beginners) are welcome. Networking Reception in the Cloud Expo 5:45 p.m.–8:00 p.m. Cloud Expo: North Hall D Before the music cranks up and the party kicks into gear, get yourself to the Networking Reception. This is a great chance to meet members of our fabulous Dreamforce community and build friendships that can help you succeed. You’ll find lots of food and a fun atmosphere—all you have to contribute is you!

connect:

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Special Events

Connect

Global Gala 8:00 p.m.–10:00 p.m. South Halls B and C You can count on the Global Gala for the very best entertainment and a high-energy vibe—and this year’s Gala will deliver on all counts! This is where the Dreamforce community rocks out. Come to the Networking Reception before the Gala to connect with other Dreamforce fans. Then party into the evening with great music from the Black Crowes, food, and celebration with your fellow “dream heads.” THURSDAY, NOVEMBER 19 Birds-of-a-Feather Roundtable Lunches by Vertical 12:30 p.m.–1:30 p.m. North Hall D Are you facing a challenge that only those in your industry can help you solve? Here’s a chance to build success on your common experience—don’t miss our Birds-of-a-Feather Roundtables by vertical. You can share insights and questions with others in high tech, financial services, nonprofits, media, communications, manufacturing, and more. It’s a great chance to network with users just like you, solve challenges, share industry best practices, and swap business cards. Lunchtime Table Talks 12:30 p.m.–1:30 p.m. North Hall D Get the low-down firsthand: Join one of our lunchtime table talks to hear how our partners can help you get the most out of Salesforce. Learn everything from customer life cycle best practices to managing your pipeline, integrating social media, and increasing your ROI. You won’t want to miss them! Sponsored by: Cloud9 Analytics, iContact, Jobscience, PivotLink, QlikView, SAP, ServiceMax, Sesame Software, Simplicity Cloud, Varicent, Verizon Wireless Cloud Crawl 9:00 p.m.–2:00 a.m.

Force.com Zone in the Moscone South Esplanade before 6:00 p.m. on Thursday. We look forward to celebrating with you! ONGOING ACTIVITIES Cloud Café in the Campground Information overload? Need a break? Hang out in the Cloud Café, grab a cup of coffee, and take in the scene before heading to your next Dreamforce destination. Stratus Café in the Force.com Zone The Stratus Café is where you go to chill, mingle, and grab some caffeine. Learn while you lounge—and not just about Force.com applications, either. Adobe, which is sponsoring the café, will also be on hand, so take this opportunity to learn more about RIA, Flex, and other synergies. Customer heroes Our 300+ customer speakers are the rock stars of Dreamforce. Salesforce.com recognizes and celebrates each of them with a special “customer hero” pin for their conference badges. They’re happy to share their knowledge with you anytime, and the customer hero pin singles them out as a resource who’s pushing the boundaries of what’s possible with our products, our platform, and the AppExchange. These experts are here to show you the way to success in the cloud, so feel free to ask questions when you see the pin! Force.com Zone Come to the Force.com Zone, located in the South Esplanade, to find expert advice, explore the latest Force.com technologies, hear special presentations, view one-to-one demonstrations, or just relax. It’s the place to be for software developers, admins, IT managers, architects, partners, and entrepreneurs.

Temple Nightclub 540 Howard Street Last year’s Cloud Crawl was such a success, we’re doing it again! Earn access to this exclusive Force.com party by visiting the Cloud Crawl sponsors listed on the Cloud Crawl card in your badge holder. Collect stamps from these sponsors, and then trade your completed Cloud Crawl card for a wristband in the

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Close it in the Cloud!
Electronic Signatures with DocuSign for Salesforce
• Quickly send contracts and quotes for e-signature • Fully integrated with Salesforce Quotes Tab • Complete real-time tracking of the sales process • Real-time visibility into the Sales and HR process See DocuSign in action at our track sessions on Thursday and Friday.

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Visit DocuSign Booth #1118

Take control of your business with DocuSign for Salesforce. Call 866.219.4318 to learn more or visit us at booth #1118. Visit DocuSign at #1118 and enter to win a Dell Netbook! Learn more about DocuSign for Salesforce and start closing it in the cloud.

Go green. Eliminate paper! www.docusign.com/salesforce
©2009 DocuSign, Inc. All rights reserved. DocuSign, the DocuSign logo and Close it in the Cloud! are trademarks or registered trademarks of DocuSign, Inc. in the United States and or other countries.

SALES & MARKETING ACTUALLY CAN BECOME BFFS
Eloqua proves, irrefutably, the impact of marketing on your sales pipeline - and your company’s bottom line.
With Eloqua, your marketing team consistently provides sales with vital insight on the behavior, interests, and intent of prospects. Together, you develop a “contract” on how sales opportunities are qualiied, distributed and cultivated. cente As a result, sales reps thrive. Marketing is regarded not as a cost center, but a REVENUE GENERATOR. No wonder sales and marketing executives using Eloqua become BFFs.

Visit Eloqua at Booth 909 to learn more and for your chance to win TWO AmazonKindles – one for you and one for your new BFF.

salesforce.com foundation
Have you heard of the 1% model? Visit the Salesforce.com Foundation booth in the Campground and learn how we made community service a core corporate value, right from the start. The Salesforce.com Foundation uses salesforce.com’s people, technology, and relationships to improve our communities, inspire youth to be more successful, support the world during times of extreme need, and promote compassionate capitalism through a unique 1/1/1 model—1% time, 1% equity, and 1% product. We call it the Power of Us.

connect:

THE POWER OF uS: IS IT IN YOu?
The 1% model is a powerful way for companies to support their communities. In 2007, we launched the Power of Us Partner Initiative to encourage others to join us in supporting our communities of success. To date, more than 100 companies have become Power of Us Partners. What can you offer? Drop by the Salesforce.com Foundation booth or visit www.salesforcefoundation.org/powerofus for more information. Share your strength—join the Power of Us.

1% PRODuCT
The Foundation manages the donation of Salesforce CRM applications to nonprofits worldwide—and more than 7,000 nonprofits are finding innovative ways to use Salesforce CRM to increase their efficacy in the social sector. Interested in helping nonprofits gain access to these donated and discounted licenses? Get started at salesforcefoundation.org/product.

DREAMFORCE VOLuNTEER EVENT
On Tuesday, November 17, our volunteers were instrumental in creating the first environmental education facility in southeast San Francisco. Led by Rebuilding Together San Francisco, Literacy for Environmental Justice, and the Salesforce.com Foundation, and sponsored by AMC Technologies, Exponent Partners, and Motorola, volunteers arrived at the EcoCenter at Heron’s Head Park in Hunters Point ready to “green” a neighborhood that once served as a dumping ground for toxic waste. Thanks to their efforts, the EcoCenter will open on time in 2009—turning Heron’s Head Park into a green beacon on the city’s southern shoreline. Hello “off-grid” living!

1% EquITY
At its inception, salesforce.com gifted 1% of its equity to the Foundation. The company’s 2004 IPO brought millions toward long-term funding, and the Foundation has given nearly $2 million in grants in 2009 alone.

1% TIME
Salesforce.com employees are encouraged to volunteer 4 paid hours per month, amounting to 6 paid volunteer days each year. This year alone, salesforce.com employees will provide more than 50,000 hours of service to communities globally.

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Salesforce.com Foundation

Connect

The Salesforce.com Foundation would like to salute the business partners that share our vision of creating a better world by contributing back to our communities through the adoption of the 1% model. These partners have implemented at least two of the three 1%’s in their companies. We’d also like to thank the partners that, in their own way, are improving the operations of nonprofits globally. If you’d like to learn how you can share your strength to create a better world, please visit: www.salesforce.com/powerofus

AMC TECHNOLOGY

CRMfusion

E T H E R I O S®

DREAMFORCE GIVES FORWARD
The vision of the Salesforce.com Foundation is to use salesforce.com’s people, technology, and relationships to improve our communities, inspire youth to be more successful, support the world during times of extreme need, and promote compassionate capitalism. One of the ways we fulfill this vision is through our Pro Bono Service Program, where we match individuals who have specific salesforce.com technology skills with nonprofits that use the salesforce.com platform. Dreamforce Gives Forward provides conference attendees with a meaningful, rewarding, and fun way to help a nonprofit increase its social impact. More than 1,000 salesforce.com employees, customers, and partners offered their skills to help a nonprofit organization and we made lots of successful matches. You can learn more about Dreamforce Gives Forward and the Pro Bono Service Program at the Salesforce.com Foundation booth in the Campground.

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Earthforce Initiative at Dreamforce

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SuSTAINABILITY AT SALESFORCE.COM
We will strive to embrace sustainability as a guiding principle in all our business dealings by developing innovative solutions that make our customers, partners, and employees wildly successful, while reducing our impact on the planet. Create value through innovation :: We will develop collaboration platforms where sustainability thought leaders and practitioners can develop and share paradigm-shifting sustainability solutions. Reduce our environmental impact :: We will improve our operational efficiencies, reduce harm to the planet, and raise our environmental profile by considering the environment in all our operational practices. Engage internal and external stakeholders :: We will educate our staff, actively engage partners, and seek external stakeholder input to incorporate sustainability across all our business strategies, identify new opportunities, and play a constructive role in environmental stewardship. Give back to our communities :: We will improve lives and protect the planet by incorporating environmental stewardship as a main tenet of our social responsibility programs.

energy and energy-efficient lighting. In collaboration with The Moscone Center and our vendors, we pledge to power down computer and other electrical equipment at night to conserve energy. We’ve also made a greater effort to offer more environmentally friendly products, such as biodegradable name badges, cotton tote bags, recycled paper pens, and compostable coffee cups.

:: Energy efficiency: The Moscone Center uses alternative

ENVIRONMENTALPARTICIPATION
:: Valet Bike Parking: Ride your bicycle to Dreamforce and

take advantage of curbside parking for your trusty steed. Dreamforce and the San Francisco Bicycle Coalition have partnered for this event and will be located outside Moscone South’s upper lobby. :: Eco-Rewards Raffle for Public Transport: We encourage all of our Dreamforce participants to use public transportation or arrange a carpool with colleagues to and from the venue. Show your Muni or BART ticket and enter a drawing for cool prizes. We will hold a random drawing on November 20, 2009 at 9:30 a.m. in the Customer Hero Theater located in the Expo campground and during the “Sustainability as Innovation” session. All prizes will be awarded. One prize per person. You do not need to be present to win. Contest rules are available online.

RESPONSIBILITY AT DREAMFORCE
At salesforce.com, we view our environmental responsibility as a core value. Our aim is to apply these principles to Dreamforce. Salesforce.com is working with The Moscone Center in the following areas to make Dreamforce more sustainable: :: Recycling and composting: Look for on-site recycling stations for paper, plastic, glass, and metal. Separate organics for composting and recycle extra materials left behind by speakers, exhibitors, and other attendees. :: Food and beverage: We have water stations throughout the venue to discourage one-time-use soft plastic water bottles. We pledge to incorporate local food into conference meals and to donate leftover food to local food banks. As always, we’ll use biodegradable or recyclable serveware and utensils.

ENVIRONMENTAL COMMuNITY
At the Dreamforce volunteer event, hundreds of conference attendees—plus salesforce.com employees, families, and friends— spent a day working at the EcoCenter at Heron’s Head Park, San Francisco’s first environmental education facility that is also a 100% off-the-grid building.

THE CLOuD IS GREENER
At salesforce.com, we recognize that environmental, social, and economic factors require a comprehensive, strategic approach. Our product offering is inherently more sustainable because all our services are accessed directly online. Our cloud-computing platform maximizes the use of hardware and electricity for data processing, storage, and performance, creating significant financial and environmental savings for our customers.

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Dreamforce_SaaS_cloud_ad_9.09.pdf

9/23/09

12:01:35 PM

Put the power of the Cloud into your business with Cognizant.
With Cognizant as your business partner, you get a technology and industry expert with the single passion of making your business stronger. You have access to 64,000* plus professionals working from 50 delivery centers, worldwide. All dedicated to delivering solutions quickly, cost effectively and with incredible flexibility to meet your most pressing business requirements today -- and tomorrow. As you migrate toward the Cloud, or extend your commitment to SaaS, Cognizant is there to help. With our deep domain knowledge, technical knowhow and real-world business experience, we are the ideal
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partner to help you evaluate, configure, deploy and manage new Cloud solutions and services, or generate better ROI from your existing SaaS investment. Work with us, and build a more durable and resilient business foundation.

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© Copyright 2009, Cognizant Technology Solutions. All Rights Reserved. *As of June 30, 2009.

Salesgenie.com, the leader in targeted lead generation for sales professionals, is proud to announce that sales leads can now be automatically loaded from Salesgenie into your Salesforce CRM, feeding new prospects like your best customers directly into your sales funnel.

Dreamforce Special: 30-Day Free Trial Stop by Salesgenie.com booth #916 for details

800.835.9664 salesgenie.com/dreamforce
15EV01

Get one great sales lead after another

“You mean I can dramatically reduce my contract and proposal cycle time inside Salesforce.com?”
Apttus sits inside Salesforce.com – natively integrated on your database Streamline, standardize and efficiently manage contracts and proposals inside salesforce The only Contract and Proposal Management tool that is built inside salesforce

Let Ping Identity help you become a Salesforce Rock Star!
Stop by booth 318 and • Eliminate lost passwords let Ping transform you into • Protect valuable data the Rock Star you are! • Increase user adoption

APTTUS
Visit Apttus at Booth 415

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www.pingidentity.com

come visit us at booth 403 at dreamforce!

Fill in the gaps in your CrM.

integrate 50+ data points For over 32 Million CoMpanies into your CrM. visit crm.hoovers.com or Call 866-464-3207 today!

3_75x5_125Ad_9_16:Layout 1 9/16/09 11:28 AM Page 1

The Definitive Guide to Lead Nurturing
Learn • Lead Nurturing Basics • Advanced Lead Nurturing • ROI Calculations

www.marketo.com/dreamforce09

Got your copy? Visit us at booth #1010 or

Relational Junction enables integration, reporting, data retention, and legacy data migration by creating and synchronizing a bidirectional local database that is a perfect mirror of your Salesforce data. This database includes all custom objects and fields, including long text and attachments, and is available for SQL Server, Oracle, MySQL, PostgreSQL, DB2, or Sybase. Installation and creation of your warehouse take minutes, with no programming required. The database schema is always in sync with Salesforce. Relational Junction has no scalability limitations, and incremental replication can be as often as every five minutes. Unique features make this the only effective compliance solution for Salesforce customers, with full change history and recoverability of deleted records. Meets SEC Rule 17a and HIPPA requirements. In use at Fortune 500 companies since 2004, Relational Junction is the most scalable and reliable Salesforce.com integration solution.

Bring Sales Into the Picture
Callidus Force.com Solutions
Callidus Force.com solutions are 100% native Force.com applications that help companies deliver on corporate sales targets, quarter over quarter. These self-service sales performance solutions deliver an easy on-ramp to sales performance management, immediately boosting sales productivity and saving precious selling time. Leveraging these solutions, sales professionals can review up-to-date incentives, project in real-time target earnings across their opportunities, initiate claims for credit and payment on their opportunities, and track the status and amounts of paid and pending commissions, all as part of their day-to-day opportunity management. Callidus’ Force.com solutions help sales professionals accelerate their go-to-market strategies and close business.

Callidus Monaco Suite
Callidus Monaco Suite is the performance management suite of choice for global leaders in key industries such as insurance, banking, high tech manufacturing, telecommunications, life sciences, and retail and distribution. Callidus Monaco Suite provides an end-to-end performance management solution for sales, through a 100% multi-tenant SaaS architecture. The Callidus Monaco Suite optimizes the sales lifecycle with sales organization and on-boarding management, sales quota and plan deployment and communications, sales objective and feedback management, in addition to multi-dimensional, role-based sales performance reporting and analysis. Callidus Monaco Suite helps power the sales organization to selling success.

See us in Booth 716
www.callidussoftware.com
About Callidus Software
Callidus Software is the market and technology leader in Sales Performance Management (SPM) solutions, services and best practices. SPM combines incentive compensation management solutions to help businesses achieve maximum sales cost efficiencies, and performance management solutions to drive continuous improvements in sales execution. Today, over 2 million sales professionals, employees and channel partners worldwide utilize Callidus solutions.
© 1998-2009 Callidus Software Inc. All rights reserved. Callidus Software, the Callidus Software logo, Callidus Commissions Manager, Plan Communicator, and Callidus Monaco Suite are trademarks, servicemarks, or registered trademarks of Callidus Software Inc. in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

General Information

Experience

GENERAL INFORMATION
Attire Business-casual attire is appropriate for all conference and evening functions. Badge policy Attendees are required to wear their Dreamforce Global Gathering 2009 badges to all conference functions, including evening events. Please do not lend your badge to anyone. A US$50 replacement fee will be charged for a lost conference badge. Banking services The ATM in Moscone South is located on the Exhibit Level across from Room 103. Business Center The Business Center in The Moscone Center offers general business services, including copying, faxing, shipping (UPS only), and computer access. The Business Center in Moscone South is located on the Exhibit Level adjacent to the entrance of Hall C, and can be reached via phone at +1.415.974.4067 and via fax at +1.415.974.4052. Business Center Hours: Tuesday, November 17 Wednesday, November 18 Thursday, November 19 Friday, November 20 12:00 p.m.–5:00 p.m. 8:00 a.m.–5:00 p.m. 8:00 a.m.–5:00 p.m. 8:00 a.m.–1:00 p.m.

:: Rewards for public transport: We encourage all Dreamforce

participants to use public transportation or arrange a carpool with colleagues to and from the venue. Show your Muni or BART ticket and enter a drawing for cool prizes.

:: Paperless resource center: Please use our paperless resource

center and online surveys to help reduce unnecessary paper consumption. correct bins, you’ll support our goal to significantly reduce the trash that goes to landfills. Please take only what you need from exhibitors’ booths, such as collateral and giveaways. lodging options close to The Moscone Center as well as public transportation options to the event. What’s more, several hotels offer a tremendous amount of sustainable amenities and eco-options.

:: Recycling and composting: By putting materials in the

:: Hotel and travel: Stay nearby. San Francisco has plenty of

First aid and safety Earthquake If you are inside the convention center and an earthquake occurs, please stay calm and seek shelter under a desk or sturdy piece of furniture. Do not go outside and do not run. Stay clear of windows, wall hangings, and mirrors. Duck, cover your head and neck to avoid injury, and hold until the shaking has stopped. After the shaking has stopped, you may use emergency exits to go outside if you desire. Emergency evacuation In the event of a necessary evacuation, The Moscone Center will announce via the public address system that an evacuation must occur. Please follow the direction of staff and proceed to the nearest exit in a calm and safe manner. Do not use elevators during an evacuation. Emergency services For emergency assistance, please call 511 from any house phone or installed phone. This action will alert all necessary parties.

Electronic devices As a courtesy to all speakers and fellow attendees at Dreamforce ’09, please switch all electronic devices to silent mode. If you need to take a call, please make every attempt to exit the session rooms quietly and with as little disturbance as possible. Environmental participation You might find the following programs helpful:
:: Valet bike parking: Ride your bicycle to Dreamforce

and take advantage of curbside parking for your trusty two-wheeler. Dreamforce and the San Francisco Bicycle Coalition have partnered for this event and will offer coffee and breakfast treats as soon as you arrive.

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General Information

First Aid Locations and Hours Moscone South-Exhibit Level, opposite Room 106 in Alley 4 Tuesday, November 17 7:00 a.m.–8:00 p.m. Wednesday, November 18 7:00 a.m.–10:00 p.m. Thursday, November 19 7:00 a.m.–6:00 p.m. Friday, November 20 7:00 a.m.–12:00 p.m. Moscone North - Exhibit Level opposite room 124 Tuesday, November 17 7:00 a.m.–8:00 p.m. Wednesday, November 18 7:00 a.m.–8:30 p.m. Thursday, November 19 7:00 a.m.–6:00 p.m. Friday, November 20 7:00 a.m.–12:00 p.m. Esplanade–Next to Room 300 Tuesday, November 17 Wednesday, November 18 Thursday, November 19 Friday, November 20 7:00 a.m.–8:00 p.m. 7:00 a.m.–8:30 p.m. 7:00 a.m.–6:00 p.m. 7:00 a.m.–12:00 p.m.

Transportation assistance Taxis Taxis are readily available in downtown San Francisco, and no advance reservations are required.
:: Estimated one-way cost to/from San Francisco International

Airport (SFO): US$45 per taxi

:: Estimated one-way cost to/from Oakland International

Airport (OAK): US$60 per taxi

Airport shuttles Several airport shuttles serve the conference hotels. Please speak to the doormen or concierge desk to make arrangements for your departure.
:: Estimated one-way cost to/from SFO: US$15 per person :: Estimated one-way cost to/from OAK: US$25 per person

Lost and found Should you leave an item in a meeting room or in the Cloud Expo, please visit the information counters located in the South Lobby and North Lower Lobby for assistance. Registration desk The registration desk is located in the North Upper Lobby. Staff is available to assist you during the following hours: Tuesday, November 17 Wednesday, November 18 Thursday, November 19 Friday, November 20 7:00 a.m.–8:00 p.m. 7:00 a.m.–8:30 p.m. 7:00 a.m.–6:00 p.m. 7:00 a.m.–12:00 p.m.

Travel time to SFO via taxi or shuttle is approximately 20 minutes. Travel time to OAK is approximately 30 minutes. Please allow extra travel time during peak traffic hours. Special discounts have been arranged for attendees through SuperShuttle. Please visit www.supershuttle.com to book your discounted ride. Group discount code is DWGXN. BART Bay Area Rapid Transit (BART) provides transfers from SFO and OAK to downtown San Francisco. The service is convenient, fast, and inexpensive. Trains depart four to five times an hour from each airport, and the downtown stations are a short walk to most downtown hotels. The closest BART station to The Moscone Center is the Montgomery Station.
:: Estimated one-way cost to/from SFO: US$8.10 :: Estimated one-way cost to/from OAK: US$3.80 plus

Session presentations Final versions of all session presentations will be placed on a special conference page on the salesforce.com Web site shortly after the conference—for a limited time only. To access these presentations please visit www.salesforce.com. Smoking policy According to California State Law, smoking is not permitted inside public places. Smoking is allowed only in designated smoking areas outside of Moscone North and South on the street level.

US$3.00 for the AirBart Shuttle from the BART station to the airport.

Travel time to SFO via BART is approximately 35 minutes. Travel time to OAK is approximately 20 minutes. Please allow extra time for BART transfers at the airports. For more information, please visit www.bart.gov.

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General Information

Experience

Wi-Fi instructions Wi-Fi Internet access will be available throughout The Moscone Center in designated areas. To access the Internet, select “salesforce” as the SSID (network name). Hotel information
Hotel Name San Francisco Marriott Marquis Courtyard by Marriott - Downtown Four Seasons Grand Hyatt San Francisco Hilton San Francisco Hotel Abri Hotel Monaco - Kimpton Hotel Hotel Nikko Hotel Vitale Hotel Palomar - Kimpton Hotel InterContinental San Francisco JW Marriott Union Square Larkspur Hotel Union Square San Francisco Marriott Union Square Omni Hotel San Francisco Palace Hotel - Starwood Luxury Collection Parc 55 Union Square Hotel Prescott Hotel - Kimpton Hotel Serrano Hotel - Kimpton Hotel Sir Francis Drake Hotel St Regis San Francisco Triton Hotel - Kimpton Hotel Villa Florence W San Francisco The Westin San Francisco, Market Street The Westin St. Francis Walking Distance 1 block 2 blocks 2 blocks 6 blocks 6 blocks 4 blocks 6 blocks 5 blocks 1 mile 1.5 blocks 1 block 7 blocks 7 blocks 6 blocks 10 blocks 3 blocks 5 blocks 5 blocks 6 blocks 6 blocks 1 block 5 blocks 5 blocks 1 block 1.5 blocks 5 blocks Phone Number 1-415-896-1600 1-415-947-0700 1-415-633-3000 1-415-398-1234 1-415-771-1400 1-415-392-8800 1-415-292-0100 1-415-394-1111 1-415-278-3700 1-415-348-1111 1-415-616-6500 1-415-771-8600 1-415-421-2865 1-415-398-8900 1-415-677-9494 1-415-512-1111 1-415-392-8000 1-415-563-0303 1-415-885-2500 1-415-392-7755 1-415-284-4000 1-415-394-0500 1-415-397-7700 1-415-777-5300 1-415-974-6400 1-415-397-7000

Encryption is 128-bit. Please be courteous to your fellow users. Avoid excessive bandwidth usage and take all appropriate network security precautions to keep your data safe.

Fax Number 1-415-486-8101 1-415-947-0800 1-415-633-3001 1-415-391-1780 1-415-771-6807 1-415-398-2650 1-415-292-0111 1-415-394-1106 1-415-278-3730 1-415-348-1529 1-415-616-6581 1-415-398-0267 1-415-398-6345 1-415-989-8823 1-415-273-3038 1-415-543-0671 1-415-403-6602 1-415-563-6831 1-415-474-4879 1-415-391-8719 1-415-284-4100 1-415-394-0555 1-415-397-1006 1-415-817-7823 1-415-543-8268 1-415-774-0124

URL www.marriott.com www.marriott.com www.fourseasons.com www.grandsanfrancisco.hyatt.com www.sanfranciscohiltonhotel.com www.hotel-abri.com www.monaco-sf.com www.hotelnikkosf.com www.hotelvitale.com www.hotelpalomar-sf.com www.intercontinentalsanfrancisco.com www.marriott.com www.larkspurhotelunionsquare.com www.marriott.com www.omnihotels.com www.starwoodhotels.com www.parc55hotel.com www.prescotthotel.com www.serranohotel.com www.sirfrancisdrake.com www.starwoodhotels.com www.hoteltriton.com www.villaflorence.com www.starwoodhotels.com www.westin.com www.westinstfrancis.com

Address
55 Fourth Street San Francisco, CA 94103 299 Second Street San Francisco, CA 94105 757 Market Street San Francisco, CA 94103 345 Stockton Street San Francisco, CA 94108 333 O’Farell Street San Francisco, CA 94102 127 Ellis Street San Francisco, CA 94102 501 Geary Street San Francisco, CA 94102 222 Mason Street San Francisco, CA 94102 8 Mission Street San Francisco, CA 94105 12 Fourth Street San Francisco, CA 94103 888 Howard Street San Francisco, CA 94103 500 Post Street San Francisco, CA 94102 524 Sutter Street San Francisco, CA 94102 480 Sutter Street San Francisco, CA 94108 500 California Street San Francisco, CA 94104

2 New Montgomery Street San Francisco, CA 94105 55 Cyril Magnin Street San Francisco, CA 94102 545 Post Street San Francisco, CA 94102 405 Taylor Street San Francisco, CA 94102 450 Powell Street San Francisco, CA 94102 125 Third Street San Francisco, CA 94103 342 Grant Street San Francisco, CA 94108 225 Powell Street San Francisco, CA 94102 181 Third Street San Francisco, CA 94103 50 Third Street San Francisco, CA 94103 335 Powell Street San Francisco, CA 94102

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Moscone Center Maps

South Lobby
Stairs DOWN to Mezzanine Level Stairs DOWN to Mezzanine Level

Stairs UP to Esplanade

Stairs UP to Esplanade

MOSCONE CENTER STREET LEVEL Escalator DOWN Escalator DOWN Escalator DOWN
MOSCONE NORTH
to Exhibit Level to Exhibit Level to Exhibit Level

Howa
300

Registration
North Lobby

Escalator DOWN to Exhibit Level

Force.com Zone
303 Esplanade Breakout Sessions

Force.com Theater
304 N 306

Howard Street

305

Keyn

307

308

South Lobby
Stairs DOWN to Mezzanine Level Stairs DOWN to Mezzanine Level

Stairs UP to Esplanade

309

Stairs UP to Esplanade

310

Escalator DOWN to Exhibit Level

Escalator DOWN to Exhibit Level

Escalator DOWN to Exhibit Level

Stratus Café

Howa
300

MOSCONE ESPLANADE

WEST MEZZANINE
270 254
Breakout Sessions

Force.com Zone
303 Esplanade Breakout Sessions

Force.com Theater
304
208 206 210 212

EAST MEZZAN
203 228 230

204 202

220 222 224 2

250

305

306

200

214

Keyn

216 218

307

308

309

310

Stratus Café

MOSCONE ESPLANADE

EAST MEZZANI

122

WEST MEZZANINE The Cloud-Computing Event of the Year

203

228 230

220 222 224 2

Moscone Center Maps

Experience

MOSCONE CENTER EXHIBIT LEVEL
MOSCONE NORTH

Cloud Expo
Birds-of-a-Feather Lunches/ Campground/Meal Seating/ Welcome & Networking Reception
N
New to Dreamforce Attendee Orientation/ Breakout Sessions

Hall D all
Escalator UP to North Lobby

123 120

124

125

Breakout Sessions

134 133 132 131 130

121/122

P de

Breakout Sessions

Howard Street
300
Hands-On Training & Certi cation

Howard Street

Force.com Theater
304

104

103

102
Material Pick-Up

306

Keynotes & Global Gala
Hall B/C

Networking Lounge & Meal Seating
Hall A MOSCONE SOUTH

308

310

us é

NADE
EAST MEZZANINE
203 228 230 232 234

123
204 208 220 222 224 226 236

The leader in Salesforce integration – connect anything to Salesforce!
• Flexible, reliable, affordable connectivity platform. • 1000s of successful integrations for all types of business.

The Only Marketing Automation Solution that "Gets" Sales!
Genius Enterprise’s simple campaign creation makes cumbersome marketing automation solutions a thing of the past. The exclusive Genius Tracker alerts Sales in real-time when prospects are hottest. - Joanna Giannotti, Global Marketing Director, ClickSoftware

Learn why thousands of salesforce.com customers choose Pervasive Integration.

Dreamforce Booth 417 • 1-888-287-4383 www.pervasiveintegration.com

Get Genius @ booth 1016

e pe chnantgon Ap d Ge era i
Deman

TED #1 RA

Power to Succeed

The only complete Talent Management System built natively on the Force.com Platform

AIM HIGH
A new atmosphere for building powerful Internet business applications.
Harness the power of the Adobe® Flash® Platform and Force.com to create engaging RIAs that run in the cloud and offline. Develop and deploy in—and off—the cloud. Learn more at www.adobe.com/devnet/salesforce.

Visit Us at

BOOTH 1109
Demonstrations, great giveaways, and knowledgeable Force.com innovators

sales_info@jobscience.com 1-866-284-1892

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, the Adobe AIR logo, Flash, the Flash logo and Flex are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Simplify SaleSforce integration
No Software. No Appliances. No Coding. No Hassles.
To learn more about Boomi Atomsphere and how on-demand integration can keep your Salesforce data clean, visit booth #409 or www.boomi.com.

Innovative solutions for business start here.
We’re always thinking about new, smart solutions to help your business. And with the power of America’s Largest and Most Reliable Wireless Network, you’ll not only have a team of experts to help you do better business, you’ll have peace of mind.

Call 1.800.VZW.4BIZ

Click verizonwireless.com/business
94703

Network details and coverage maps at verizonwireless.com. © 2009 Verizon Wireless.

Salesforce Mobile On BlackBerry Smartphones
• Automatically receive new, hot leads while on the go • Follow and easily review all opportunity updates while in the field • Capture emails and phone call notes right when they happen • Got a meeting at a new location? Map the location right from Salesforce Mobile and your GPS enabled BlackBerry® smartphones Visit BlackBerry at the Mobile Pavilion

©2009 Research In Motion Limited. All rights reserved. BlackBerry®, RIM®, Research In Motion®, SureType®, SurePress™ and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world.

Get your sales people back to selling and eliminate wasteful hours of maintaining and reconciling commission statements. Varicent SPM for salesforce.com provides timely and accurate commission payouts giving your sales teams more time to sell.

Visit us at booth 316.

Let us show you how.

Want MORE Relationships out of your CRM?
Visit us at Booth #1111

FREE TRial!
Get $25 Credit for your first Cloud2Mail order when you sign up by December 31th, 2009

Territory Management I Quota Planning I Incentive Compensation I Sales Analytics

real mail ...easy as email

The Cloud-Computing Event of the Year

The Cloud-Computing Event of the Year

The Cloud-Computing Event of the Year

The Cloud-Computing Event of the Year

Will the business change you? Or will you change the business?
The very fact that you’re at Dreamforce tells you something — about you and your company. You don’t subscribe to the traditional view that every business application needs to come shrink-wrapped, on a CD and take years to implement. Packaged software may have been fine in the 1990s, but this is a new time. A time when the power of ideas — not the power of software — is what helps companies accomplish great things. We’re already well known as a leader in delivering CRM services — recognized by external evaluators for our experience in thousands of implementations around the world, including those based on Salesforce. com applications. We help you set that vision, rally the organization around it, and stay on track for success. We also have the widest array of services — everything from technology and process consulting, to change management, security & privacy and financial advisory services. In short, no other consulting firm can give your company such a 360° view of your business — and how to achieve success.

But at the end of the day, Salesforce.com’s applications alone aren’t what make the difference. It’s your people — working together towards a clear goal, based on a solid strategy and optimizing powerful processes. That’s We’d like to do the same for you. Please visit us in the where Deloitte comes in. Dreamforce Expo to learn more about how we can help you change your business.

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Copyright © 2009 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu

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