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If there’s one lesson the last year has taught us, it’s that the high costs, high risk, and elusive returns of software just
don’t make sense anymore. Salesforce.com and cloud computing have the answers that are right for your business
today. And for the years ahead.
In the next few days, you’ll learn more about all our clouds and how they can help you manage your business: the
Sales Cloud, the Service Cloud, and the Custom Cloud. Every year, you astonish us with your success stories, and
our 300+ customer speakers are the real stars of this show. We hope you’ll take advantage of hearing as many of
them as you can.
And, of course, because this is Dreamforce, we promise more than a few surprises that are guaranteed to inspire new
ways to put cloud computing to work for your business.
But perhaps the greatest source of inspiration comes from your fellow customers—whether it’s in a breakout session
or a casual conversation over coffee at the Cloud Café. Here’s to your continued success in the cloud.
As always, I invite you to join the conversation with us at the show or any time via email at ceo@salesforce.com.
Aloha,
Aloha,
Marc Benioff
Chairman & CEO
salesforce.com
Learn
My Dreamforce
Success Plan
My goals for Dreamforce
Must-attend sessions
Companies to see
in the Cloud Expo
Questions for the Experts
3 ways to network
Birds-of-a-Feather lunches
Evening receptions
Join a local user group
Complete the online Dreamforce Survey and help shape next year’s conference!
Be eligible to win one of 42 Apple iPod nanos to be given away at Dreamforce.
See the conference desk for details.
3
7:00 a.m 8:00 a.m. 9:00 a.m. 10:00 a.m. 11:00 a.m. noon 1:00 p.m. 2:00 p.m.
Registration 7:00 a.m. – 8:00 p.m.
Tuesday, November 17
Foundation Event
9:00 a.m. – 4:00 p.m.
Birds-of-a-Feather Lunches by
Wednesday, November 18
Birds-of-a-Feather
Breakout Sessions Breakout Sessions Lunches byVertical Breakout Sessions
11:30 a.m. – 12:30 p.m. North Hall D
Registration 7:00 a.m. – 6:00 p.m.
Breakfast
7:30 – 9:00 a.m.
Cloud Expo
North Hall D
7:30 – 11:30 a.m.
Force.com Zone
Esplanade
7:30 a.m. – 1:00 p.m.
Agenda at a Glance
3:00 p.m 4:00 p.m. 5:00 p.m. 6:00 p.m. 7:00 p.m. 8:00 p.m. 9:00 p.m. 10:00 p.m.
Force.com Zone
Esplanade
6:00 – 8:00 p.m.
Breakout
Sessions
2:45 – 3:45 p.m.
Cloud Crawl
Temple Nightclub
Special General Session
9:00 p.m. – 2:00 a.m.
with Gen. Colin L. Powell, Ret.
South Hall B & C
4:15 – 5:45 p.m.
To steer your company through these turbulent times, the cloud helps you
reduce costs and increase sales. Our cloud apps help you manage your
customer information and share any information in any application in your
company—without a big up-front software investment that’s expensive to
install and maintain.
With the Force.com cloud platform, you can mind your customers and your
budget at the same time. You can use Force.com to customize your CRM
applications or build new business applications and Web sites faster and easier
than ever before.
Our cloud infrastructure has been fine-tuned over the past 10 years so it’s
secure, reliable, and fast. It powers more than 63,000 businesses running
120,000+ applications that 1.5+ million users count on every day. In other
words, it’s a proven service you can really trust. Honest.
Breakout Session Schedule
Wednesday, November 18
11:45 a.m. –12:45 p.m. Esplanade 300 Esplanade 304 Esplanade 306 Esplanade 308 Esplanade 310 Force.com Theatre Esplanade 303 Esplanade 305 Esplanade 307 Esplanade 309 South 102 South 103 South104
IT Executives Administrators Administrators Partner Success Channels Partner Success Beginning Developers Advanced Developers Service Admin to AppBuilder Marketing Administrators Sales
Defining the Cloud: Stay in Sync with The Cardinal Rules of User Consulting in the Partner Management 101: The Fastest Path to the Force.com: Platform State Force.com: Platform State Extreme Makeover - Build Your First Custom Hands-On: Building Hands-On: Have It Your Hands-On: Managing
Gartner Explains What Connectors for Outlook Adoption Cloud: Salesforce.com’s Rolling Out Salesforce CRM Cloud: Salesforce.com’s ISV of the Union of the Union Customer Care App Using Your CRM Skills Reports to Analyze ROI Way-Customize Your Org Opportunities with
the Cloud Means for and Lotus Notes Consulting Partner for Partners Partner Program with Clicks, Not Code to Fit Your Business Workflow
Enterprise IT Program
Large Enterprises Administrators Administrators Backstage Pass Channels Partner Success Beginning Developers Advanced Developers IT Executives Advanced Developers Marketing Administrators Admin to AppBuilder
2:15–3:15 p.m.
Establishing Innovation Analytic Basics: Reports 360° Integration: A Look Inside the Service Partners: 7 Secrets of Cloud Building Public Web Deep Dive with the New Build Apps 5 Times Faster Got (lots of ) Data? New Hands-On: Building Hands-On: Giving the Hands-On: Building Your
Management Governance and Dashboards “The Essentials” Session Force.com Infrastructure Collaborating in Real Time Startup Success Sites in the Cloud with Force.com Platform with Force.com Bulk API for High-Volume Dashboards to Drive ROI Right People the Right First Force.com Platform
and a Framework on Service Issues Force.com Sites Technology (Advanced) Data Loading Information Application
Large Enterprises Administrators Administrators Administrators Channels Partner Success Beginning Developers Advanced Developers IT Executives Advanced Developers Sales Service Administrators
3:30–4:30 p.m.
Organizing and Executing Top 10 Things Your Users Admin-Built Apps: How to Introduction to Force.com Driving Adoption: Best From Garage to Glory: Force.com in Action: What’s New in What Applications Are Release with Zero Impact Hands-On: Building Reports Hands-On: An Introduction Hands-On: Pulling It All
to Match the Speed of Want (Though They Might Become a Hero Pages and Force.com Code Practices for Creating Insider Tips and Building an Application in Force.com Code Right for the Cloud? to Analyze Revenue to Managing Support in Together with Custom
Cloud Computing Not Know It) Partner Programs Techniques from Top Real Time the Cloud Report Types
ISV Partners
Small Business Administrators Administrators Administrators Administrators Beginning Developers Advanced Developers IT Executives Partner Success Sales Service Beginning Developers
4:45–5:45 p.m.
A Conversation with Small If You Train Them, They Jack Be Nimble: Master A Brave New World: Think The Self-Healing Database: Building Application User Architecting in the Cloud: Build the Business Case for Cloudonomics 101: Hands-On: Building Hands-On: Automating Hands-On: An Introduction
Business Leaders Will Learn Process Automation with & Act Globally Advanced Data Quality for Interfaces with Visualforce Building Enterprise Apps Force.com: Prove the ROI & Creating a Financial Dashboards to Drive Your Service Cloud to Force.com Code (Apex)
Salesforce CRM Busy Administrators That Scale TCO of the Cloud Plan for Your Force.com Revenue
Business
North 120 North 121/122 North 123 North 124 North 125 North 130 North 131 North 132 North 133 North 134 West Mezzanine 250 West Mezzanine 254 West Mezzanine 270
11:45 a.m. –12:45 p.m.
IT Executives Sales Executive Insight Sales Sales Marketing Marketing Sales Sales Service Healthcare & Life Financial Services Media &
Sciences Communications
Cloudsourcing: The Next Inside Sales Call Scripting How to Boost User Accelerate and Streamline Sales Forecasting: New Lead Management 101: Search Engine Marketing Arming Reps to Win: Hear Gartner’s Seven The Future of the Breaking the Mold:
Phase of Cloud Computing Using Adobe Flex Adoption for Higher ROI Sales Incentive Rollout Ways to Forecast Your Qualifying, Scoring, and Junkies Introduction to the Secrets of Sales Success Customer-Centric Web Custom Cloud Innovation Transform the Customer Creating an Enterprise
and Management on Existing and New Business Routing Your Leads for Integrated Content Library and the Role of the in Healthcare and Life Service Experience in Cloud Strategy in Your
Force.com Success Service Cloud Sciences the Cloud Media Company
Sales Service Sales Marketing Executive Insight Service Marketing Sales Sales Marketing Healthcare & Life Financial Services High Tech
Sciences
2:15–3:15 p.m.
Measuring Your Join the Social Sell More, Sell Faster with A Marketer’s Tale: Top Accounting for Success! Complex Integrations in Master Your Content How Salesforce.com Delivering Business Delivering B2B Marketing Improving Carrier-Agency Getting It Right: The Keys
Organization’s Sales Conversation Integrated On-Demand Challenges Solved with Streamlining Processes Your Contact Center Library: Maximize Your Manages and Measures Insight with Reports and Excellence in a Socially Improve the Health of Your Interaction in the Cloud for Successful High-Tech
Intelligence: Getting More Sales Quoting Tools Marketing Automation with the Platform Messaging Impact Sales Productivity Dashboards Connected World Business by Becoming Deployments
with Less Programs Service-Oriented
Large Enterprises Service Administrators Executive Insight Sales Service Marketing Channels Sales Sales Marketing Sales Sales
3:30–4:30 p.m.
Dispelling Cloud Maximizing Agent Salesforce.com as CIO Insider: How Configuration & Pricing. A Force.com Sites for the Getting Started with Increase Channel Ready to Rock Your How Salesforce.com Uses Using Lead Nurturing How to Tap into Social Media Automatic Harmony:
Integration Myths Productivity: It’s a Game the Company Portal: to Leverage Cloud Quoting App and a Critical Service Cloud Salesforce CRM and Revenue with a Partner Productivity? Meet the Salesforce CRM for Pipeline and Scoring to Deliver to Drive Sales Results Empower Sales & Marketing
Changer for Today’s Incorporating Multiple Integration to Turbocharge Part of Business Process Google AdWords Certification Program New Salesforce CRM Management More and Higher-Quality with Webinar Data
Business Data Sources and BI Salesforce CRM for Outlook Sales Leads
Large Enterprises Service Financial Services Large Enterprises IT Executives Service Marketing Sales Marketing Sales Financial Services Financial Services Media &
Communications
4:45–5:45 p.m.
Today’s Forecast: Knowledge: It’s the Heart Insurance User Group: Thomson Reuters TRUSTs Developing an ERP System How Salesforce.com Uses Advanced Campaign Mobile Sales Excellence: Getting Started Managing The 7 Deadly Sins of Sales Transforming Capital Banking on the Power of
Enterprise Order of the Service Cloud Happy Birthday! in Salesforce.com to Drive in the Cloud the Service Cloud: Global Management: Lead Success for the Road Multichannel Campaigns Force Automation Markets: How Force.com the Cloud Improving Bundling and
Management through Enterprise Innovation Customer Service Nurturing and Warrior Is Changing the Game Competitiveness in Media
the Cloud Campaign ROI & Communications
Wednesday, November 18
notes
daily highlights
Wednesday, November 18
Breakfast
7:30.–9:00 a.m.
Networking Reception
5:45–8:00 p.m.
Cloud Expo
8
Breakout Session Schedule
Thursday, November 19
Esplanade 300 Esplanade 304 Esplanade 306 Esplanade 308 Esplanade 310 Force.com Theatre Esplanade 303 Esplanade 305 Esplanade 307 Esplanade 309 South 102 South 103 South104
Large Enterprises Administrators Administrators Administrators Channels Partner Success Beginning Developers IT Executives Service Service Nonprofits & Public Sector
7:30–8:30 a.m.
Using the Service Cloud for Eureka: Data Nirvana Managing Change: How Time-Savers: Tips for Building Loyalty Through Maximize Your Revenues: One Force.com Platform: Running IT in the Cloud Hands-On: Knockin’ Hands-On: Building Reports Hands-On: Getting the Most
the Enterprise to Win Friends and Enhancing Productivity and Community Market and Deliver Two Tools for Developing Knowledge out of the Park to Analyze Out of the Salesforce CRM
Influence People Efficiency in Salesforce CRM Your Solutions on the Applications Agent Productivity for Nonprofits Starter Pack
AppExchange
11:30 a.m. - 12:30 p.m.
Nonprofits & Public Sector Administrators Administrators Admin to App Builder Channels Partner Success Beginning Developers Advanced Developers IT Executives Backstage Pass Sales Service Beginning Developers
Social Innovation in the What’s in Your Tool Belt? Define Your Portal Strategy Boost Your Career and Add Mixing Salesforce to Market Like Salesforce.com: Constructing the Database Building Force.com Apps Security in the Cloud: Behind the Scenes: Hands-On: Automate Hands-On: Building Hands-On: Introduction to
Cloud Value to Your Company with Salesforce and Partner Portal Best Practices and Tools for for Your Applications with Adobe Flex/AIR Protecting Your Business Salesforce.com Chief Business Processes with Dashboards to Drive Force.com Sites
Custom Apps Technologies for Success Partners with the Cloud Technology Officer on Cloud Approval Workflow Agent Productivity
Architecture
Large Enterprises Administrators Administrators Partner Success Channels Backstage Pass Beginning Developers Advanced Developers IT Executives Beginning Developers Sales Service Beginning Developers
1:30–2:30 p.m.
Best Practices and Free and Cheap: Finding Formula Magic Sell Like Salesforce.com: Road Map: What’s Next for Behind the Scenes: Lessons Getting Started with Best Practices for Force.com Bring Your Application Securing Your Data and Hands-On: Mobilize Your Hands-On: Knockin’ Hands-On: Introduction
Approaches for Handling Value in a Down Economy Tools and Best Practices for Salesforce CRM for Partners Learned Building Our Own Workflows and Approvals (Apex) Code: Lessons from Projects to Life: Release Applications Field Sales Organization Knowledge out of the Park to Programmable User
Large Data Volumes Partners Force.com Sites the Trenches Management with Interfaces
Force.com
Small Business Sales Administrators Administrators Sales Admin to App Builder Advanced Developers Advanced Developers IT Executives Beginning Developers Marketing Administrators Channels
2:45–3:45 p.m.
Developing Enterprise Make Every Rep Sell Like Engaging Effectively with Tips and Tricks for Release The Behavioral Power Admin Custom App Ready to Ride the Designing Your Apps for CIO Roundtable Basic Integration on Hands-On: Building an Hands-On: Preserving Data Hands-On: Enabling
Solutions in the Cloud Your Best Rep Social Networks Using Management of Incentives Showcase Google Wave? Commercial Success Force.com: Web Services Automated Drip Campaign Quality with Data Validation Your Sales Channel with
Salesforce.com and More and Formulas Salesforce CRM for Partners
North 120 North 121/122 North 123 North 124 North 125 North 130 North 131 North 132 North 133 North 134 West Mezzanine 250 West Mezzanine 254 West Mezzanine 270
Small Business Service Financial Services Media & Communications High Tech Service Marketing Sales Sales Marketing Healthcare & Life Sciences Professional Services Manufacturing & Retail
7:30–8:30 a.m.
Connecting QuickBooks to The Service Cloud Road Map: Unleash The Power Taking Your Cloud- Achieving a Global Self-Service: Build Capture Customer Insights Salesforce CRM Admin Product Road Map: Sneak How Salesforce.com No More Paper: Increase Run Your Professional Manufacturing Custom
Salesforce CRM What’s Next? of Integration: Data Computing Implementation Transformation: Yes, It’s a Community, Thrill Through Community Excellence: Setting Up Peek into the Future Uses Salesforce CRM for Profit and Innovation by Services Business in the Clouds: Innovative
Aggregation Drives Value to Phase 2 and Beyond Possible! Customers, and Drive Down Discussions Salesforce CRM for Sales Marketing Excellence Moving Processes to Cloud, Part I Force.com Applications
Service Costs Success the Cloud for Manufacturing
11:30 a.m. - 12:30 p.m.
Financial Services Service Executive Insight Professional Services IT Executives Service Marketing Sales Sales Marketing Marketing Large Enterprises Executive Insight
How the SaaS Revolution Insight into Action: Optimize Finding Your Way to Full Run Your Professional Using the Cloud Delivery Show Me the Money! The Secrets to Email Your Enterprise Data Strategy Secrets of the Big Guns: Sales Setting Your Social Strategic Marketing Single Org or Multi: What's Building and Managing a
Is Improving Insurance Service in Real Time for Compliance - Automating Services Business in the Factory to Improve Business Driving Revenue from Marketing Success: Leadership Panel Media Strategy Automation: Understanding Right for My Deployment? Sustainable Cloud Service
Distribution Winning Results Channel Compliance Cloud, Part II Performance Your Contact Center Marketing Panel and Managing B2B
Buyer Dialogues
IT Executives Service Service Sales IT Executives Executive Insight Marketing IT Executives Sales Marketing IT Executives Nonprofits & Public Sector Service
1:30–2:30 p.m.
The Integration Cloud: The Running A World-Class B2C Run Your Entire Contact Manage Commissions IT Management from the The Next Step in Customer Getting Started with Reports Cloud-Based E-commerce Introducing Real-Time Keeping Sales on Message Building Your Global Cloud Native Functionality: If You’re Develop in the Cloud for
Foundation for SaaS Success Call Center Center in the Cloud and Claims with Callidus Cloud Care – Customer and Dashboards Quotes to Salesforce CRM with an Integrated Strategy for Competitive Not Using It, You’re Losing It Mobile Field Teams
Commissions Manager on Collaboration Content Library Breakthroughs
Force.com
Service Service Large Enterprise Large Enterprise IT Executives Sales Marketing Sales Service Marketing Financial Services Nonprofits & Public Sector Media & Communications
2:45–3:45 p.m.
Combining Salesforce with Roundtable with the Service Learn from a Proven Model: Salesforce Integration: Mobile Round Table: Success Close It In The Cloud!™ Online Community Powered Increase Your User Adoption: Why Collaboration Between Build Custom Landing Pages Cloud Innovation: Build Donor and Member Rethinking Customer
inContact: the Leading SaaS Cloud Pros 6 Steps to Guarantee Crossing the Business – IT Stories from the Trenches with DocuSign Electronic by Salesforce.com Three Success Stories Sales and Service Is Imperative with Force.com Sites Custom Insurance Management 2.0 Service in the Media &
Contact Center Platform Adoption Divide Signatures in Today’s Economy Applications 5X Faster Communications Industry
at Half the Cost
Thursday, November 19
notes
daily highlights
Thursday, November 19
Breakfast
7:30.–9:00 a.m.
general session
9:00–11:00 a.m.
South Hall C
10
Breakout Session Schedule
Friday, November 20
Esplanade 300 Esplanade 304 Esplanade 306 Esplanade 308 Esplanade 310 Force.com Theatre Esplanade 303 Esplanade 305 Esplanade 307 Esplanade 309 South 102 South 103 South104
Sales Administrators Administrators Admin to App Builder Channels Backstage Pass Beginning Developers Advanced Developers IT Executives Partner Success Administrators Service Advanced Developers
9:00–10: 00 a.m.
Sales Process Excellence: Certification Station: Free Unlock Your Data with Spice Up Your Apps with Transforming Vision into Behind the Scenes at Force.com Code for Building Facebook Apps on 7 Steps to a Successful Salesforce.com’s Product Hands-On: Advanced Hands-On: Get Your Service Hands-On: Combining
New Levels of Productivity Certification Prep Advanced Analytics Logic and Custom User Reality: Make the Most of Salesforce.com: Delivering Business Logic, Triggers, and the Force.com Platform Enterprise Architecture with Vision: A Sneak Peek for Reports You Can Count On Cloud Ideas Up and Running Force.com with the Adobe
and Effectiveness Interfaces Your Partner Deployment 3 Major Releases a Year Controllers the Cloud Commercial Partners in 60 Minutes Flash Platform
Sales Administrators Administrators Administrators Administrators Admin to App Builder Beginning Developers Advanced Developers IT Executives Partner Success Administrators Service Beginning Developers
10:15–11:15 a.m.
Sales 2.0: Boosting Rep How Salesforce.com Optimizing Salesforce CRM: Evolution of an Admin Platform Road Map: Turn Spreadsheets into Creating Rich User Mobile CRM and Beyond: IT Success with Agile From the Front Line: Hands-On: What's New in Hands-On: Launch Your Hands-On: Creating Wizards
Productivity with the Best Manages CRM and Consultant for a Day Administrator Tools of Custom Apps Experiences Using Building Mobile Apps on Development Processes Secrets to Success from Top Winter '10? Customer Portal in 60 Minutes with Programmable User
New Web Technologies Platform Change the Future Google Visualizations Force.com Consulting Partners Interfaces
and Adobe Flex
11:30 a.m.–12:30 p.m.
Marketing Administrators Administrators Channels Beginning Developers Advanced Developers IT Executives Backstage Pass Administrators Channels Beginning Developers
Using Twitter Effectively for Ready, Set, Go: Analytics Road Map How Salesforce.com Uses How to Write Good Unit Architecting in the Cloud: Integrate Force.com with the Meet the Force.com Platform Hands-On: Have It Your Hands-On: Connect with Hands-On: Introduction to
Marketing and Sales Implementation Best Practices Salesforce CRM for Partners Tests in Force.com Code Choosing the Right Rest of Your Environment: Development Team Way—Customize Your Org Your Partners Using Programmable User Interfaces
Technologies for Integration Best Practices to Fit Your Business Salesforce to Salesforce
Your Solution
North 120 North 121/122 North 123 North 124 North 125 North 130 North 131 North 132 North 133 North 134 West Mezzanine 250 West Mezzanine 254 West Mezzanine v270
Large Enterprises Service Service Manufacturing & Retail Financial Service Service Marketing Sales Sales Sales Financial Service Nonprofits & Public Sector High Tech
9:00–10: 00 a.m.
Electronic Contract One Year Later: The Benefits The Service Cloud for a The World Is Flat: Managing Best Practices from the What’s Cooking in the Moving Beyond Standard Delivering Business There’s an App for That! How Bridging the Gap: VP Sales Quickly Deploy Web 2.0 Sites Providing Transparency and Salesforce for Semiconductors:
Execution with Apttus & of Go-Live—What I Only Smaller Company: Where Your Manufacturing Business Buy Side Service Desk Reports and Dashboards Insight with Reports and Sales Execs Boost Sales with and VP Marketing and Portals for Customers Measuring Your Impact Optimizing Design Wins and
DocuSign for Salesforce Wish I Knew Do I Start? Across Multiple Sites Dashboards (REPEAT) the AppExchange and Partners Maximizing Throughput
!
Media & Communications Service Small Business Financial Service Professional Services Service Marketing Sales Sales Sales High Tech Nonprofits & Public Sector Healthcare & Life Sciences
10:15–11:15 a.m.
Energizing Your Deployment Tips and Tricks: Thinking Big: How Smart The Producer Revolution: Beyond Sales: The Custom The Top 10 Critical Service Cleaner Data, Higher Sales Reporting Excellence: Sales Management Managing Direct and Got KCS? Delivering a So Many Apps, So Little Time Managing by the Metrics:
with Integration Getting Started with SMBs are Beating Enterprises How Insurance Cloud for Professional Metrics You Need to Know Adoption, Better Leads How Salesforce.com Uses Excellence: Being More Than Indirect Sales Seamlessly Knowledge-Centered Moving Your Organization
the Service Cloud Intermediaries Leverage Services Analytics to Increase Sales a Control Freak Support Model for High-Tech from Art to Science
the Cloud Customers
11:30 a.m.–12:30 p.m.
Media & Communications Service Healthcare & Life Sciences Manufacturing & Retail Professional Services Service Marketing Sales Sales Marketing Nonprofits & Public Sector
Custom Cloud Apps for the The Service Cloud Road Map: The Doctor Will See You Secrets for Building Small Firms, Big Clients: How Salesforce.com Uses the Your Web Site: Mastering Listen & Steal: Successful Product Road Map: Sneak How Salesforce.com Uses Taking Education to a
Media & Communications What’s Next? (Session 2) Now: Maximizing Influence Brand Loyalty with Cloud Salesforce CRM As Your Service Cloud: Reinventing Your Domain Mobile Customers from a Peek into the Future Salesforce CRM for Marketing Higher Level
Industry with Physicians Computing Competitive Advantage Self-Service Range of Industries Share Tips (REPEAT) Excellence (REPEAT)
Friday, November 20
notes
daily highlights
Friday, November 20
Breakfast
7:30–9:00 a.m.
12
learn Keynotes and breakout sessions
You’ll walk away with the motivation and knowledge you need to achieve
new levels of innovation—for you and your business.
Business moves at the speed of the Web. But traditional business software can’t keep pace in a world when you’re only one missed message
away from being out of the loop. Everyone in your business network is communicating in real time. Isn’t it time you joined the conversation?
And how do you manage that conversation and put it to work for your business? Join Chairman and CEO Marc Benioff for salesforce.com’s
vision of a whole new way to work, connect, and collaborate in real time.
The Force.com cloud platform is the fastest way to build apps in the cloud. In fact, it’s five times faster and half the cost of traditional
platforms. But what about scale? How far can you go when you build apps in the cloud? Join Chairman and CEO Marc Benioff for new
platform and infrastructure innovations that will change the way you think about the possibilities of platforms as a service.
General Colin L. Powell, USA (Ret.) takes the stage for an encore appearance at Dreamforce. Join him as he discusses the challenges to
leadership we all face in the new era of real-time collaboration. Discover how to apply his principles of leadership to make a difference
in your world.
Cloud computing promises great rewards to those who can successfully cut through the hype and
confusion. If you're contemplating cloud computing as a way to cut costs, promote innovation or
upgrade your infrastructure, look to Appirio—a pioneering Cloud Solution Provider who has
helped thousands make it through the maze.
To learn how Appirio can help you make the most of Salesforce CRM and Force.com, visit
www.appirio.com or our CIO blog at www.appirio.com/blog.
#609
Cloud Computing Services
for Your Enterprise
Custom Development on
the Force.com Platform Some areas of expertise...
www.modelmetrics.com
learn:
tracks &
sessions
Looking to get the most out of your cloud-computing investment? We’ve got more than 300 sessions to help you learn more about
salesforce.com—everything from increasing sales, to holding onto your customers, to building your own applications. And they’re all
organized to help you quickly find what’s relevant to your role or your industry.
Today, it’s more important than ever to The Service Cloud is the next generation Ever wish all business apps could be as easy
win every deal and keep every customer. of customer service applications from to use as the Sales Cloud and the Service
Whenever you see the Sales Cloud image, salesforce.com. These sessions will teach you Cloud? In Custom Cloud sessions, you’ll
you’ll know this session will help you boost how to drive up customer satisfaction, keep learn how to use the Force.com platform to
sales rep productivity, improve sales cycles, your service costs down, and better connect customize your CRM apps, create extended
and increase win rates. with your customers on the Web. functionality, or even build your own cloud
applications.
With so much to choose from, you’re sure to find something right up your alley...but don’t be afraid to pop into something new or different
and join the conversation!
19
Learn
Tracks & Sessions | Sales
3:30 p.m. – 4:30 p.m. West Mezzanine 270 3:30 p.m. – 4:30 p.m. North 134
Automatic Harmony: Empower Sales & Marketing with How Salesforce.com Uses Salesforce CRM for
Webinar Data Pipeline Management
Level: All Level: All
What good are marketing campaigns, Webinars, and online sales Want to get some new ideas for running your sales organization
demos if registration and attendance data don’t help sales increase in the current economic climate? Join us to learn how
pipeline and decrease the sales cycle? Learn how to automate salesforce.com’s sales and operations executives forecast and
data capture from your Web conferencing system. Then join iLinc manage our pipeline using Salesforce CRM. Take home some
to learn how to automate lead warming and better qualify leads new approaches you can implement for immediate impact.
from virtual events. Speakers: Dan Dal Degan, salesforce.com; Robert Zimmermann,
Speakers: Frank Gartland, iLinc Communications, Inc.; Jason salesforce.com
Walker, iLinc Communications, Inc.; Mark Silber, Qualcomm, Inc.
3:30 p.m. – 4:30 p.m. West Mezzanine 254
3:30 p.m. – 4:30 p.m. North 125 How to Tap into Social Media to Drive Sales Results
Configuration & Pricing: A Quoting App and a Critical Part Level: All
of Business Process You can harness social intelligence natively within Salesforce
Level: Intermediate CRM to increase your sales productivity and accelerate sales
Find out why Gartner says configuration is one of six critical cycles. Learn how successful sales leaders from innovative cloud-
areas of a successful CRM process. Steve Paszkiewicz of Risk computing companies such as IntraLinks and SuccessFactors are
Management Solutions will address how the implementation of bringing social selling into their sales organizations to improve
a quoting/configuration application has contributed to dramatic prospecting effectiveness and close rates—all with solutions from
improvements in a variety of areas such as contract management InsideView.
and order fulfillment. Then interact with a panel from three Speakers: Umberto Milletti, InsideView; Phil Rowlinson,
companies that have successfully implemented configuration IntraLinks, Inc.; Alex Saleh, SuccessFactors, Inc.
applications. You’ll leave this session with detailed information
on project requirements, vendor evaluation, gaining executive 3:30 p.m. – 4:30 p.m. North 133
support, business case and ROI summaries, implementation Ready to Rock Your Productivity? Meet the New
plans, and maintaining/growing the application after the Salesforce CRM for Outlook
initial release. Level: All
Speakers: James Wilhoit, Bell Helicopter; Vinaya Nooguru, Join us to learn about the seamless integration of Salesforce
Commvault Systems; Steve Paszkiewicz, Risk Management CRM and Microsoft Outlook—a powerful new productivity
Solutions Inc. tool—and hear from a customer that’s including Outlook
integration as a cornerstone of its strategy for success. This
3:30 p.m. – 4:30 p.m. South 102 solution replaces our existing Force.com connect for Outlook
Hands-On: Building Reports to Analyze Revenue solution.
Level: Beginner Speakers: Sean Wedige, Rackspace.;
In the fast-paced world of sales, it’s often hard to stop and analyze Blake Markham, salesforce.com
results. Learn how to use the real-time reporting capabilities in
Salesforce CRM to analyze your sales organization’s results. This
hands-on training focuses on valuable best practices for creating
high-impact reports for your sales team and organization.
21
Learn
Tracks & Sessions | Sales
11:30 a.m. – 12:30 p.m. North 133 technology with smart eSignatures™ from DocuSign®, and
Secrets of the Big Guns: Sales Leadership Panel Quote with product bundles using the combined power of
Level: All Force.com and BigMachines.
Join successful sales leaders for an open discussion on how to Speakers: Tim Handorf, BigMachines Inc.; Ken Cavallon,
drive top-line growth with Salesforce CRM. You’ll hear from key DocuSign; Tyler Ziemann, salesforce.com
executives and thought leaders in the industry, which makes this
session the perfect chance to get answers to any questions you 1:30 p.m. – 2:30 p.m. North 124
may have. Manage Commissions and Claims with Callidus Commissions
Speaker: Robert O’Byrne, CBIZ, Inc.; Dan Conway, SunGard Manager on Force.com
Public Sector Level: All
Learn how Callidus Commissions Manager—a salesforce.com
11:30 a.m. – 12:30 p.m. North 132 Force.com solution—and Plan Communicator help companies
Your Enterprise Data Strategy communicate with and motivate sales professionals to deliver on
Level: All their targets quarter after quarter. Sales professionals can review
Is the quality of your data affecting your organization’s ability to opportunity target earnings and identify accelerators on earnings,
execute? Are you hampered by duplicate accounts or incomplete initiate claims for credit and payment on their opportunities, file
and inconsistent data? Learn how salesforce.com and others use disputes, and track the status and amounts of paid and pending
simple permission controls, native Salesforce CRM features and commissions—all as part of their daily opportunity management.
partner applications to manage the complex enterprise Speakers: Lorna Bennie Heynike, Callidus Software Inc.; Leslie
data dilemma. Stretch, Callidus Software Inc.
Speakers: Tacy Parker, Symantec Corporation; William Schwidder,
salesforce.com 2:45 p.m. – 3:45 p.m. North 130
Close It In The Cloud!SM with DocuSign Electronic Signatures
1:30 p.m. – 2:30 p.m. South 102 Level: All
Hands-On: Mobilize Your Field Sales Organization Learn how Expedia, LinkedIn, and Yahama have transformed
Level: Intermediate their businesses by using DocuSign for Salesforce CRM.
Learn to deploy Salesforce CRM to wireless handheld Companies have eliminated paper and are sending contracts
devices using its mobile capabilities. This session covers setup, for electronic signatures, transforming slow, manual, expensive,
deployment, and customization and provides tips to help you paper-based contract processes into efficient 100% cloud-based
get the most from Salesforce CRM on your handheld. Some processes. With integrated data management, your people will
familiarity with Salesforce CRM functionality and administration never need to rekey data again! Close more deals faster, eliminate
is recommended. errors, and increase efficiency by closing it in the cloud with
DocuSign for Salesforce CRM.
Speakers: Tom Gonser, DocuSign; Gene Harden, Expedia, Inc.;
1:30 p.m. – 2:30 p.m. North 133
Brian Frank, LinkedIn; Mike Machado, Yamaha Corporation of
Introducing Real-Time Quotes to Salesforce CRM
America
Level: Intermediate
Beginning in the Winter ’10 release, Real-Time Quotes will
2:45 p.m. – 3:45 p.m. North 132
be available as a new standard object in Salesforce CRM. This
Increase Your User Adoption: Three Success Stories
session provides an overview of Quotes and offers tips for Level: Intermediate
getting the most out of the application. You’ll learn how to
The success of your Salesforce CRM initiative depends on people
manage Quotes with workflow, use a custom Force.com page to
using and receiving value from the tool you’ve given them. In
create your Quote PDF, leverage integrated electronic signature
addition, the type and size of your organization will significantly
impact your adoption strategy. This customer panel will feature
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Tracks & Sessions | Sales
9:00 a.m. – 10: 00 a.m. North 133 10:15 a.m. – 11:15 a.m. North 133
There’s an App for That! How Sales Execs Boost Sales Sales Management Excellence: Being More Than a
with the AppExchange Control Freak
Level: Intermediate Level: Intermediate
Get even more value out of Salesforce CRM with hundreds Join this session to hear how successful companies have made
of apps from the AppExchange! Hear how this panel of sales Salesforce CRM part of the everyday life of a sales manager.
executives use solutions from the AppExchange to monitor their You’ll learn that the real benefits go way beyond monitoring
teams’ progress, eliminate manual processes, and close business and controlling sales reps. Take home some applicable tips for
quickly. You’ll walk away with real-world learnings and a list of empowering sales managers to be more effective and more
top sales apps (both free and fee-based) that you can easily deploy successful.
with just a few clicks. Speakers: Jim Rae, Compuware Corporation; Jim Duster, NetQoS
Speakers: Jeff Grosse, Blue Cross and Blue Shield of MN; John Inc.; Scott Sherwood, NetQoS Inc.; Scott Williams, salesforce.com
McGuigan, Fiberlink Communications Corp.; Jim Malloy, Miyachi
Unitek Corporation; Brian Vass, Sant Corporation 10:15 a.m. – 11:15 a.m. North 132
Sales Reporting Excellence: How Salesforce.com Uses
10:15 a.m. – 11:15 a.m. North 134 Analytics to Increase Sales
Managing Direct and Indirect Sales Seamlessly Level: Intermediate
Level: All Ready to boost the effectiveness and impact of your business
Want to make your channel a true part of your sales force? Have metrics? We’ll show you how we use Salesforce CRM analytics
we got some ideas for you! Join us to hear from companies that internally to manage our business and drive sales effectiveness.
have successfully integrated their indirect channels with their Join this session to see how salesforce.com sales executives
direct sales. Take home knowledge you can apply to quickly use dashboards and reports to create excellence in their
ramp-up partners and get complete visibility across all sales organizations. You’re sure to leave with tips and tools to wow
channels. your organization!
Speakers: Jane Goh, Imperva Ltd.; Mike Thomas, Pitney Bowes Speaker: Marko Koosel, salesforce.com, Leo Tenenblat,
Business Insight; Ryan Davis, salesforce.com salesforce.com
10:15 a.m. – 11:15 a.m. Esplanade 300 11:30 a.m. – 12:30 p.m. North 132
Sales 2.0: Boosting Rep Productivity with the Best Listen & Steal: Successful Mobile Customers from a
New Web Technologies Range of Industries Share Tips
Level: All Level: All
Do you wish you had a crystal ball so you could see how Listen to successful customers share stories about how they
companies will sell successfully next year—or in 5 years? Then leveraged Salesforce CRM’s mobile capability to meet field
join us for a peek at the future of corporate sales and learn how sales challenges in industries such as pharmaceuticals, financial
salesforce.com can help you prepare for that brave new world. services, and consumer packaged goods.
This lively session includes demos of Salesforce CRM and Speakers: Mike D’Adamo, HD Supply Facilities Maintenance;
Genius, Jigsaw, Radian6, and Ribbit. Don’t miss it! Richard Purdy, Kaiser Foundation Health Plan Inc.; Dora
Speakers: Scott Mersy, Genius.com, Inc.; Bob Memmer, Jigsaw; Abbatine, Liberty Mutual Insurance Company; Andrea Rissler,
Chris Ramsey, Radian6 Technologies, Inc.; Greg Goldfarb, Ribbit Liberty Mutual Insurance Company; Kevin Buttrey, Shaw
Industries Group, Inc.; Ethan Alexander, salesforce.com
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Tracks & Sessions | Sales / Service
Wednesday, November 18
11:45 a.m. – 12:45 p.m. Esplanade 307
Extreme Makeover—Customer Care
Level: All
From Twitter to self-service customer portals, transforming the
customer experience is this year’s hot topic. But are organizations
achieving true customer satisfaction? Join Bluewolf and two
enterprise organizations that underwent an extreme makeover of
their customer care processes and technology. Learn innovative
strategies that are transforming call centers and turning
customers into evangelists! This don’t-miss session features the 3:30 p.m. – 4:30 p.m. North 130
steps and decision process these organizations used to provide Force.com Sites for the Service Cloud
total customer care. Level: All
Speakers: Joe Harris, Beazer Homes; Niyati Desai, Bluewolf; Find out how you can take advantage of salesforce.com’s hottest
Dave Deasy, MarketTools Inc.; David Post, Sunquest Information new technology, Force.com sites, to expose critical support
Systems Inc. information like cases, solutions, and content—and instantly
let your customers become part of your community. Hear how
11:45 a.m. – 12:45 p.m. North 134 salesforce.com customers are taking advantage of the Service
The Future of the Customer-Centric Web and the Role of the Cloud’s public portal, knowledge base, and Web-to-case features
Service Cloud and see live sites in action.
Level: All Speakers: Chris Ladd, Crocs, Inc.; John McCarvel, Crocs, Inc.;
Join us as we kick off the Service Cloud track with a vision of Douglas Porter, salesforce.com
the future of customer service. In this session, Michael Maoz,
research vice president with analyst firm Gartner, author of the 3:30 p.m. – 4:30 p.m. South 103
Gartner Contact Center Magic Quadrant, and a proven industry Hands-On: An Introduction to Managing Support in
thought leader for customer service and customer-centric web the Cloud
strategies, will discuss the challenges and trends in delivering Level: Beginner
customer service in today’s economy. Attend this quick-start session to get your Service Cloud off
Speakers: Michael Maoz, Gartner, Inc.; Alexandre Dayon, the ground. Learn how to use cases, suggested solutions, email
salesforce.com templates, and the console to help increase agent productivity.
Plus, see how you can use dashboards and reports to track key
2:15 p.m. – 3:15 p.m. North 130 metrics, so your support reports can stay in tune with your
Complex Integrations in Your Contact Center business.
Level: Advanced
Service excellence depends on bringing together your existing
3:30 p.m. – 4:30 p.m. North 121/122
IT investments (things like CTI and mission-critical business
Maximizing Agent Productivity: It’s a Game Changer for
applications) to create one unified agent experience. In this
Today’s Business
session, we’ll walk you through a live demo using Force.com code
Level: Beginner
(Apex) and Force.com pages (Visualforce) to create a unified
In today’s business climate, agent productivity is essential! Join
agent desktop, followed by some real-life customer examples.
this session to hear how other customers are using features like
the agent console, CTI, email templates, and salesforce.com’s
2:15 p.m. – 3:15 p.m. North 121/122 knowledge base to change the game for their agents with the
Join the Social Conversation tools they need to succeed.
Level: All Speakers: Chris Spear, Extra Space Storage Inc.; Kevin Embree,
Tweet, tweet. Who’s making all the noise? Your customers HomeAway.com; Jim Kozej, Ventyx
are, everyday, in social forums like Twitter and Facebook. Join
the conversation and let your agents respond in real time with
customers in the cloud. After all, your brand deserves it. We’ll
show you how with a live demonstration and a presentation from
thought leading companies using social media to connect with
their customers.
Speaker: Mark DiMaurizio, Comcast-Spectacor
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Tracks & Sessions | Service
11:30 a.m. – 12:30 p.m. South 103 teams access real-time business intelligence so they can focus
Hands-On: Building Dashboards to Drive Agent Productivity on their customers, not their CRM app or connectivity. Learn
Level: Beginner about advances in mobile technology plus the best apps from the
Boost the effectiveness and impact of your critical business Motorola Cloud that increase mobile productivity.
metrics. Learn to accurately measure and communicate how your Speakers: John Eberly, IBM; John Pomerleau, Motorola Inc.;
agents are doing by creating dashboards. This hands-on training Shaun McInerney, Precisio Business Solutions; Dean Sanders,
session offers practice in building dashboards to gain visibility Zebra Technologies Corp.
into critical target areas and communicate key metrics for agent
productivity. 1:30 p.m. – 2:30 p.m. South 103
Hands-On: Knockin’ Knowledge out of the Park (REPEAT)
Note: This session is also offered on Thursday at 7:30 a.m.
11:30 a.m. – 12:30 p.m. North 121/122 Level: Intermediate
Insight into Action: Optimize Service in Real Time for Knowledge is the foundation of all support channels. In this
Winning Results hands-on training session, you’ll learn how to take advantage of
Level: Intermediate all the latest Salesforce CRM knowledge base features to improve
How important is customer service to brand impression and your organization from the ground up.
loyalty for your business? The answer is absolutely critical, with
85% of all customers basing customer loyalty on their agent
interactions and 63% considering taking their business elsewhere 1:30 p.m. – 2:30 p.m. North 123
after a single bad customer service experience. Come learn how Run Your Entire Contact Center in the Cloud
companies are leveraging real-time analytics in the Service Cloud Level: All
to understand their customers and take actionable insight that Cloud computing is dramatically changing the contact center
impacts their entire business. industry while providing great agility and flexibility to business
Speakers: David Corken, Cars.com; Vala Afshar, Enterasys operations. Come find out how salesforce.com, AAA Ohio,
Networks Inc. and Expert Planet are running highly efficient contact centers
with Contact Center in the Cloud platform from LiveOps and
11:30 a.m. – 12:30 p.m. North 130 the Service Cloud from salesforce.com. And hear from leading
Show Me the Money! Driving Revenue from Your analyst Sheila McGee-Smith about whether cloud computing is
Contact Center ready for the contact center.
Level: All Speakers: Steven Sibulkin, Expert Planet; Sheila McGee-Smith,
Is your telesales organization leaving money on the table? Are McGee-Smith Analytics, LLC; Jack Sands, Vforce
your frontline support agents missing golden opportunities to
cross-sell and up-sell your customers? In this session, your peers 1:30 p.m. – 2:30 p.m. North 121/122
will discuss the best practices they’re using in their contact centers Running A World-Class B2C Call Center
to make dollars seemingly drop from the clouds. Level: Intermediate
Speakers: Steve Smith, Saveology.com; Matt Hagey, For B2C companies, delivering world-class customer service
TransUnion LLC to thousands of customers is as important as ever in today’s
economy. Salesforce.com customers will share hard-hitting
1:30 p.m. – 2:30 p.m. West Mezzanine 270 metrics on agent productivity and customer satisfaction—and
Develop in the Cloud for Mobile Field Teams give you the full scoop on how they differentiate their brands
Level: All through the ultimate customer experience.
Develop, deliver, and deploy mobile applications for sales, service, Speakers: Jane Hawn, Procter & Gamble; Roseamary Veazie,
and maintenance staff to rapidly improve productivity and take Procter & Gamble
advantage of every revenue-generating opportunity. Help mobile
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Tracks & Sessions | Service
9:00 a.m. – 10: 00 a.m. North 130 10:15 a.m. – 11:15 a.m. North 121/122
What’s Cooking in the Service Desk Tips and Tricks: Getting Started with the Service Cloud
Level: All Level: Beginner
Attention IT top chefs: Join salesforce.com in an exploration of Successful service starts here. Join us to hear Salesforce.com
best practices and success recipes for your help desk. The alphabet Consulting share the top seven tips and the four pitfalls to avoid
soup du jour includes ITIL, KCS, and CMDB with a dash of in making your Service Cloud deployment a success. Although
partner solutions and a sprinkling of real-world testimonials. it’s fun to learn on the job, this is your chance to sit back, relax,
Prepare to dish out world-class service to your most valuable and enjoy a ride on our coattails!
asset—your employees! Speakers: Kimberly Jansen, Misys International Banking Systems;
Speakers: David Schild, Phoenix Technologies Ltd.; Amanda Mike Tacconi, Pentair Water Pool and Spa
Roberts, Stone Cobra
11:30 a.m. – 12:30 p.m. North 130
10:15 a.m. – 11:15 a.m. South 103 How Salesforce.com Uses the Service Cloud:
Hands-On: Launch Your Customer Portal in 60 Minutes Reinventing Self-Service
Level: Advanced Level: All
Build your customer community and enable self-service with Salesforce.com’s in-house customer support organization is taking
the Service Cloud customer portal. It’s as easy as 1-2-3. Learn advantage of the Service Cloud to reinvent the online customer
firsthand how to create and brand your customer portal, set up a experience. The secret to the sauce—personalized, consistent, and
branded URL with Force.com sites, and provide your customers quick access to knowledge, help, training, and community. See
with timely answers using Salesforce CRM’s knowledge base. how you can leverage our unique model to make self-service your
customers’ preferred support channel.
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Tracks & Sessions | Service / Marketing
11:45 a.m. – 12:45 p.m. North 131 2:15 p.m. – 3:15 p.m. South 102
Search Engine Marketing Junkies Hands-On: Building Dashboards to Drive ROI
Level: Intermediate Level: Beginner
You’re driving targeted traffic to your Web site. You’re turning Great data is important. Natch! But communicating that
those visitors into leads and customers and measuring what’s data clearly is just as important. Join us to get hands on with
working with Salesforce CRM. So what’s next? Join us and learn dashboards and learn how to communicate marketing analytics
from a panel of B2B search engine marketing junkies how to take to improve team performance, maintain clean data, and keep the
your search marketing to the next level, including SEM tips and entire organization up to date.
tricks, landing page strategies, Web site analytics, and more.
Speakers: Terry Whalen, CPC Search; Jason Stewart, Demandbase
2:15 p.m. – 3:15 p.m. North 131
Inc.; Howard Brown, Demand Results, LLC; Sean Whiteley,
Master Your Content Library: Maximize Your
salesforce.com
Messaging Impact
Level: Intermediate
2:15 p.m. – 3:15 p.m. North 124
Join us to hear a panel of customers (including salesforce.com)
A Marketer’s Tale: Top Challenges Solved with
share tips on using Salesforce CRM’s integrated content library
Marketing Automation
to streamline content delivery, accelerate sales cycles, and leverage
Level: All
corporate wisdom by bringing the most valuable content to the
The world of marketing has changed and now buyers are often
top. We’ll have best practices galore to share along with a lively
in control. Innovative marketers must change their approach
Q&A.
to understanding buyers and their digital body language via
new technologies like marketing automation. Hear a panel of Speakers: John Almeida, Fidelity Human Resources Services
Company; Chris Luvara, Intacct Corp.; Alexis Jacobson, Seagate
marketing innovators share best practices and techniques to
Technology LLC; Kyle McCauley, salesforce.com
increase marketing ROI, align marketing and sales, and accelerate
lead generation. Every attendee receives a copy of “Digital Body
3:30 p.m. – 4:30 p.m. North 131
Language” by Steven Woods, CTO of Eloqua.
Getting Started with Salesforce CRM and Google AdWords
Speaker: Steve Woods, Eloqua Corporation
Level: Beginner
Drive relevant traffic to your Web site using Google
2:15 p.m. – 3:15 p.m. North 134
AdWords—then turn those visitors into leads and customers. See
Delivering B2B Marketing Excellence in a Socially
what’s working and what isn’t. In this session, we’ll cover how to
Connected World
get started, SEM basics, Web site basics, and tracking ROI with
Level: All
Salesforce CRM and Google AdWords.
Business marketers need better ways to reach their target
Speaker: Sean Whiteley, salesforce.com
audience and measure marketing results in a world where
business decision-makers are turning to online communities and
3:30 p.m. – 4:30 p.m. West Mezzanine 250
social networks for information, best practices, and professional
Using Lead Nurturing and Scoring to Deliver More and
interactions. Hear how top marketers succeed in this Web 2.0
Higher-Quality Sales Leads
world by understanding their target audience’s willingness to
Level: All
engage socially, formulating a social strategy based on business
Join this session to learn how to use lead scoring to identify and
outcomes, and applying the right technology to achieve
prioritize sales-ready leads. And, learn how to use lead nurturing
measurable results. Laura Ramos, vice president and research
to establish a relationship with prospects that are not sales ready.
analyst at Forrester, will share her insights.
Our panel of marketing experts will share hands-on techniques
Speakers: Laura Ramos, Forrester Research, Inc.; Chuck
you can use immediately and advanced techniques that
Ganapathi, salesforce.com
incorporate automation, behavioral tracking, and drip marketing
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campaigns to increase lead quality and volume. Plus, all attendees 7:30 a.m. – 8:30 a.m. North 134
will receive a copy of “The Definitive Guide to Lead Nurturing,” How Salesforce.com Uses Salesforce CRM for
a Marketo workbook. Marketing Excellence
Speakers: Emily Salus, CollabNet, Inc.; Jon Miller, Marketo Note: This session is also offered on Friday at 11:30 a.m.
Level: All
4:45 p.m. – 5:45 p.m. North 131 At salesforce.com, we’ve adopted an airtight set of best practices
Advanced Campaign Management: Lead Nurturing and from thousands of marketing organizations around the world.
Campaign ROI Join us as we share these secrets to help boost your marketing
Level: Advanced efforts to support core branding and messaging.
Do you wish you could automatically follow up with leads on the Speaker: Wendy Cismoski, salesforce.com
basis of their behavior and track pipeline and revenue against your
efforts? In this session, you’ll learn more about salesforce.com’s 11:30 a.m. – 12:30 p.m. North 134
lead nurturing and campaign ROI functionality, and you’ll walk Setting Your Social Media Strategy
away with practical tips on how to build automation and measure Level: Intermediate
results to improve your marketing effectiveness. Many of the most forward looking companies are having
Speakers: Jason Stewart, Demandbase Inc.; John Kucera, phenomenal success marketing to customers through social
salesforce.com media channels. By engaging in the conversation on Twitter,
distributing video on YouTube, and forming groups on sites like
4:45 p.m. – 5:45 p.m. North 133 Facebook, they are creating massive amounts of brand awareness
Getting Started Managing Multichannel Campaigns and turning customers into evangelists. Come discover how
Level: Beginner you can use these new media to grow your business and what
Do you know what tactics and programs produce the guidelines you need to put in place for your employees.
highest-quality leads for your sales organization? Get ready to Speakers: Vida Killian, Dell, Inc.; Jamie Grenney, salesforce.com
take your campaign creation and management skills to the next
level. This session features the latest best practices and trends on 11:30 a.m. – 12:30 p.m. West Mezzanine 250
structuring and creating campaigns along with tips on how to get Strategic Marketing Automation: Understanding and
the most out of your campaign reports. Managing B2B Buyer Dialogues
Speakers: Kirk Crenshaw, Appirio; Carlo Saggese, Vistage Level: All
International; Pat Cameron, salesforce.com Today’s B2B marketing organizations can act as the single point
of contact for engaging with, managing, and providing continuity
Thursday, November 19 in pre-sale dialogues with buyers. In the process, marketing
automation becomes a more strategic piece of an holistic CRM
7:30 a.m. – 8:30 a.m. North 131 infrastructure. Join Silverpop to learn how B2B marketing must
Capture Customer Insights Through Community Discussions change to take advantage of this opportunity and find new
Level: Intermediate levels of success with demand generation. Plus, learn more about
Online communities shape brand perceptions and let you form the implications that will shape organizations’ approaches to
deeper connections with customers. They can also be instrumental marketing technology and corporate CRM infrastructure.
in increasing organic Web traffic, generating leads, and Speakers: Carlos Hidalgo, The Annuitas Group; Adam Needles,
uncovering new sales opportunities. Hear how other customers Silverpop Systems Inc.
are leveraging this exciting new app as a central part of their
social media marketing strategy.
Speakers: John Reagan, FICO; Nancy Richardson, Starbucks;
Nori Yoshida, salesforce.com
11:30 a.m. – 12:30 p.m. North 131 2:45 p.m. – 3:45 p.m. North 134
The Secrets to Email Marketing Success: Marketing Panel Build Custom Landing Pages with Force.com Sites
Level: Beginner Level: All
Don’t waste your marketing dollars—or your credibility—on Using Force.com sites, you can now build your own microsites
email campaigns that don’t produce results. Our panel of email and landing pages on the Force.com platform. These new pages
marketing experts shares the secrets of success and answers your let you track Web traffic and capture leads more easily than ever.
questions on list-building techniques and email marketing. Hear Join us to learn best practices from customers who have increased
the latest trends, evolving opinions, and newest strategies—and their Web-to-lead conversion using sites. We’ll also show you
take home tips for improving your email response rates today! how to use Force.com Labs’ CMSForce to build Web sites and
Speakers: Terry Sydoryk, ActiveConversion; Brian Vass, Sant landing pages in minutes, so you can turn your Web site into an
Corporation; Wouter Hoeberechts, WorldMedAssist LLC; Shinn automated lead-capture machine.
Chen, salesforce.com; Robin Daniels, salesforce.com; Rasmus Speakers: Darren Murray, Promethean; Jeff Guthier, ServoTerra;
Mencke, salesforce.com David Van Puyvelde, salesforce.com
1:30 p.m. – 2:30 p.m. North 131 2:45 p.m. – 3:45 p.m. South 102
Getting Started with Reports and Dashboards Hands-On: Building an Automated Drip Campaign
Level: Beginner Level: Intermediate
What good is marketing without measurements? It’s easy to Learn to create sophisticated and automated multiwave
create reports and dashboards to get the marketing intelligence campaigns. In this hands-on session, we’ll show you how to
you crave. Join us to learn best practices for capturing popular send email alerts and track status based on prospect behavior or
marketing analytics in easy-to-use reports and dashboards. attribute, nurture leads with multiwave drip campaign logic, and
Speakers: Rebecca Sharpe, Salary.com Inc.; Ashley Landry, manage marketing offers and events.
SunGard Data Systems Inc.; Leahanne Merritt, salesforce.com; Jeffry
Mummert, salesforce.com
2:45 p.m. – 3:45 p.m. North 131
1:30 p.m. – 2:30 p.m. North 134 Online Community Powered by Salesforce.com
Keeping Sales on Message with an Integrated Content Library Level: Intermediate
Level: Beginner Today you use salesforce.com for sales, marketing, and customer
What if all your sales reps were always on message and using your support, but what if you could use it to power your online
latest sales presentations? Imagine never getting another phone community? This session shows how we’ve built and evolved our
call asking for the latest datasheet or price list. What if you knew community Web site to connect customers, provide self-service
exactly which of the sales tools you created were used most often tools, and drive innovation. You’ll walk away with best practices
and were most valuable to the field? Join us to learn how to make for how to set up a community site plus the know-how to
these dreams a reality with the Sales Cloud’s integrated content increase customer loyalty and measurable results.
library. Speakers: Jamie Grenney, salesforce.com; Erica Kuhl, salesforce.com
Speakers: Tim Jock, Ciena Corporation; Randy Klingner, Hollister
Incorporated; Gary Vastola, Xerox Corporation; Gregg Johnson,
salesforce.com
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“Today’s Forecast:
Enterprise Order Management
in the Cloud”
Presented by: Charlotte Liu Visit the Fujitsu booth Enter to win a Fujitsu U820
Moody’s Analytics – Product Manager for live demonstrations of mini note-book at the booth!
Brian Marchand • Integrated Service and Support
Fujitsu America SaaS Practice – Solutions
Practice Director • Vertical SFA Solutions
Track: Partner Track Session • Business Process Discovery and
Integration Solutions
Learn
Tracks & Sessions | Administrators
2:15 p.m. – 3:15 p.m. Esplanade 304 3:30 p.m. – 4:30 p.m. Esplanade 308
Analytic Basics: Reports and Dashboards Introduction to Force.com Pages and Force.com Code
Level: Beginner Level: Advanced
Being able to easily access useful, timely information is one of the Join us for a fact-filled session and get the answers to these
most important values a centralized system can provide for you questions: What is it? How does it work? How can I use it? Who
and your business. This session will cover the basics of reports and can do it? How do I learn more?
dashboards, including how to set up and manage them, tips and Speakers: Shannon Schupbach, salesforce.com; Paul Underbrink,
tricks, and admin best practices. salesforce.com
Speakers: Matt Evans, Extra Space Storage Inc.; Julia Napolitano,
Manpower Inc. 3:30 p.m. – 4:30 p.m. North 123
Salesforce.com as the Company Portal: Incorporating
2:15 p.m. – 3:15 p.m. South 103 Multiple Data Sources and BI
Hands-On: Giving the Right People the Right Information Level: All
Level: Beginner What’s preventing you from establishing salesforce.com as your
As a new administrator, your first job is making sure that users company sales portal? Is it because your sales reps need to find
are entered into Salesforce CRM and have access to the right invoicing and A/R history in a separate application? Does your
data. Learn how to set up and configure user access, assign a set sales management team need to view analytics in a separate
of permissions to users, define basic access, and build the structure business intelligence (BI) tool? Join IBM to learn how Synarc
that determines what users can see and report on across the has integrated its back-end data and BI into accounts and
organization. opportunities screens, establishing salesforce.com as the corporate
sales portal.
3:30 p.m. – 4:30 p.m. Esplanade 306 Speaker: Gordon Petrie, Synarc Inc.
Admin-Built Apps: How to Become a Hero
Level: Intermediate 3:30 p.m. – 4:30 p.m. Esplanade 304
Learn how easy it is to become a hero to your organization. In Top 10 Things Your Users Want (Though They Might Not
this session, you’ll learn from customers that have built custom Know It)
applications to address critical business needs. They’ll share Level: Beginner
lessons learned, tips and tricks, and how they took advantage of If you don’t listen to the needs of your end users during your
the Force.com platform to develop apps 5 times faster—without initial system design, you can bet you’ll hear about them after
any development background. you’ve deployed. How’s that for bad timing? Join us to learn
the best ways to capture requirements from your end users
Speakers: Scott Rames, Dimension Data Plc.; Susan Gingrich,
ReadyTalk; Nancye Michaelian, salesforce.com and executives. Hear directly from our panel of customers and
Salesforce CRM experts, and take home advice that will ensure
3:30 p.m. – 4:30 p.m. South 104 you deliver what they need during either your initial deployment
Hands-On: Pulling It All Together with Custom Report Types or a scheduled release.
Level: Intermediate Speakers: Kim Stites, Amazon.com; Regan Leopold, Lincoln
Get your hands on custom report types and learn how to define National Corporation; Mike Demko, Sterling Commerce, Inc.;
Katherine Carignan, SunTrust Banks, Inc.
report criteria from which users can run and create custom
reports. With custom report types, users can create reports from
predefined standard and custom objects, object relationships, and
standard and custom fields that you specify. Sound like just what
you need? Join us to learn more!
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Tracks & Sessions | Administrators
4:45 p.m. – 5:45 p.m. Esplanade 308 4:45 p.m. – 5:45 p.m. Esplanade 310
A Brave New World: Think and Act Globally The Self-Healing Database: Advanced Data Quality
Level: Advanced for Busy Administrators
Technology has made the world smaller. In today’s economy, any Level: All
business can compete on a global scale. That’s why Salesforce By automating mundane data processes such as data
CRM comes equipped with sophisticated international and de-duplication and data normalization, salesforce.com
multilanguage functionality. Learn how to take on technical administrators can significantly increase data quality and reduce
challenges like multiple currencies and languages as well as some administrative time. Join this session to learn how a salesforce.
less obvious dilemmas, including local application support, local com super-user maximized the real-time and batch capabilities of
laws and customs, and budgeting and politics. CRMfusion’s DemandTools, DupeBlocker, and PeopleImport.
Speakers: Jeff Wiessler, Avaya Inc.; Ryan Worobel, Dell, Inc. Plus, we’ll preview some upcoming real-time technologies.
4:45 p.m. – 5:45 p.m. Esplanade 306 7:30 a.m. – 8:30 a.m. Esplanade 306
Jack Be Nimble: Master Process Automation with Managing Change: How to Win Friends and Influence People
Salesforce CRM Level: Intermediate
Level: Intermediate Change is constant, but it can create concerns and even fear
Automated processes take less time, ensure consistency, and in the individuals affected by it. In this session, learn how your
ultimately save your company money. Learn how to use native peers have built support and momentum for implementations:
features and functionality in Salesforce CRM to create, manage, managing up to ensure sponsorship and managing down and
and automate your key business processes. See a demo of an across to ensure buy-in from user communities—all while
automated business process, and gain insight into tips and tricks keeping the ship going full-steam ahead.
for configuring and managing these tools. Speakers: Joe Harris, Beazer Homes; Laura Hendrix, Freeman;
Speakers: Mark Silber, Qualcomm Inc.; Tiffany Caruthers, Jennifer Olaru, salesforce.com
salesforce.com; Varadarajan Rajaram, salesforce.com
7:30 a.m. – 8:30 a.m. Esplanade 308 your users be more productive, efficient, and process-oriented, this
Time-Savers: Tips for Enhancing Productivity and Efficiency session is for you. We’ll answer these questions with examples,
in Salesforce CRM best practices, and firsthand knowledge!
Level: Advanced Speakers: Jason Ogilvie, Alliant Technologies Incv; Darren Kemp,
Need new ideas for making your users more productive? This salesforce.com; Xabier Ormazabal, salesforce.com
session will equip you with examples, tips and tricks, and a bunch
of great ideas for taking your productivity to the next level. 1:30 p.m. – 2:30 p.m. Esplanade 304
Speakers: Matt Dickerson, SIRVA Worldwide Inc.; Greg Free and Cheap: Finding Value in a Down Economy
Curgenven, salesforce.com Level: Intermediate
Times like these challenge us to find creative new ways to
11:30 a.m. – 12:30 p.m. Esplanade 306 do more with less. Fortunately, a variety of inexpensive and
Define Your Portal Strategy free productivity tools and applications is available on the
Level: Intermediate AppExchange. Join us to learn about some great value-add apps,
Companies implement portals to attract, engage, convert, and best practices on finding and deploying them, and the value other
retain customers. Increasing top-line revenue is usually the customers have recognized.
primary driver; customer satisfaction and lowering the cost of Speakers: Paul Young, Commvault Systems; Carol Sullivan,
support are other important goals. Attend this session and learn Elluminate Inc.; Steve Molis, Epsilon
how to make your portal project a success with Salesforce CRM!
Speakers: Denise Jackson, Medical Research Consultants LLC; 2:45 p.m. – 3:45 p.m. Esplanade 306
Stephen Goldberg, Red Hat Inc. Engaging Effectively with Social Networks Using
Salesforce.com
11:30 a.m. – 12:30 p.m. Esplanade 304 Level: Advanced
What’s in Your Tool Belt? Companies participate in social networking to generate brand
Level: Beginner awareness and create a viral effect when clients or prospects
Managing Salesforce CRM is like being a handyman. Jobs can recommend their products. In this session, we’ll discuss social
be large or small; visible or behind the scenes; and many require networking rules of engagement and look at how salesforce.com
special equipment for detailed work. Learn from a panel of can help you embrace this new channel.
experienced admins what tools they use on a daily basis and how Speakers: Fernando Obregon Almazan, salesforce.com; Jonathan
you can apply them effectively in your deployment. Hersh, salesforce.com; Lorena Vales, salesforce.com
Speakers: John Johnson, ASCAP: The American Society of
Composers, Authors and Publishers; Courtney House, Egencia; 2:45 p.m. – 3:45 p.m. South 103
Geordie Hess, Sprint Nextel Corporation; Meg Sheridan, SunTrust Hands-On: Preserving Data Quality with Data Validation
Banks Inc.; Julie Myres Vistage International; Shelley Lapcevic, and Formulas
salesforce.com Level: Intermediate
Don’t let dirty data get in the way of your success. This hands-on
1:30 p.m. – 2:30 p.m. Esplanade 306 session will give you practice applying powerful capabilities such
Formula Magic as validation rules and formula fields to help your users be more
Level: Intermediate productive and efficient and to input higher-quality data from the
Why use validation rules? What are the benefits of calculated start.
fields and roll-up summary fields? Have you thought about
cross-object formula fields? If you’re interested in learning how
these tools will add some “magic” to your deployment and help
41
Learn
Tracks & Sessions | Administrators
2:45 p.m. – 3:45 p.m. Esplanade 308 9:00 a.m. – 10: 00 a.m. Esplanade 306
Tips and Tricks for Release Management Unlock Your Data with Advanced Analytics
Level: Advanced Level: Intermediate
Developing and managing complex applications with highly Looking for ways to further unlock the data in your system or
customized logic and user interfaces requires more than a meet complex reporting requests? Then join us for this session
“configure on-the-fly” approach in a single environment. You where you’ll learn how best to leverage report formulas, analytic
need a designated development area, robust testing practices, snapshots, and custom report types—plus when to use certain
and a release strategy to optimize your team’s performance types of reports or dashboard elements.
and minimize the impact to end users. Join us to learn how to Speakers: Maria Santos, Sterling Commerce, Inc.; Leahanne
leverage sandbox environments, which tools can migrate changes, Merritt, salesforce.com; Amy Mildren, salesforce.com
and best-of-the-best practices for release management.
Speakers: Erica Bell, Dell Inc.; Chris Mendler, Red Hat Inc. 10:15 a.m. – 11:15 a.m. Esplanade 308
Evolution of an Admin
Level: Beginner
Friday, November 20
Being a system admin may be just part of your overall job—or
9:00 a.m. – 10: 00 a.m. Esplanade 304 maybe it requires 100% of your time. Either way, there are plenty
Certification Station: Free Certification Prep of ways to use this role to develop your skill set and your career.
Level: Beginner Join us to learn from a panel of other admins how they’ve evolved
Thinking about getting salesforce.com certified? Already signed their careers by leveraging their system admin responsibilities.
up for the exam and need help preparing? Then what would you Speakers: Jay Kilian, Granicus, Inc.; Kim Wallins, Hire On-
say to a free training session? In this can’t-miss session, you’ll Demand; Alex de Santiago, Informa plc; Katie Cole, Thomson
learn about the certification process, how to prepare for the exam, Reuters Healthcare
and get a chance to review key materials with our experts.
Speakers: Christina Major, salesforce.com; Jay Mulder, 10:15 a.m. – 11:15 a.m. South 102
salesforce.com Hands-On: What is New in Winter ’10
Level: Intermediate
9:00 a.m. – 10:00 a.m. South 102 Are you an administrator looking to get the most out of the latest
Hands-On: Advanced Reports You Can Count On and greatest salesforce.com has to offer? Join us for hands-on
Level: Advanced training with the newest administration features from the
Push your reporting to the limit as you learn to create mathematical Winter ’10 release. Get involved!
formulas to aggregate and perform calculations on raw data within
Salesforce CRM and avoid exporting to spreadsheets for detailed 10:15 a.m. – 11:15 a.m. Esplanade 304
calculations. Quickly calculate win rates, coverage ratios, actual vs. How Salesforce.com Manages CRM and Platform Change
goal comparisons, and more. It’s amazing! Level: All
Managing an enterprise system—no matter the size of your
deployment—is a significant undertaking. Good news: We’ve had
time to perfect our use of the system because our entire business
runs on Salesforce CRM! Let us share what we’ve learned by
using best practices for change management and feature requests.
Speakers: Drew Alexander, salesforce.com; John Beattie,
salesforce.com; Randy Edgar, salesforce.com
10:15 a.m. – 11:15 a.m. Esplanade 306 11:30 a.m. – 12:30 p.m. South 102
Optimizing Salesforce CRM: Consultant for a Day Hands-On: Have It Your Way—Customize Your Org to Fit
Level: Intermediate Your Business (REPEAT)
Ensuring that business processes are clearly defined, documented, Note: This session is also offered on Wednesday at 11:45 a.m.
and optimized is the first key step in a successful implementation. Level: Beginner
Whether you’re just getting started, looking to bring on a new When you sign on with Salesforce CRM, it’s ready to use as is. But
team, or interested in reviewing an existing implementation, our you can also easily modify it so it’s a good fit for your users. Learn
services experts can help you understand how to run a successful how to configure Salesforce CRM to suit your business needs,
business process review (BPR) session on which to base a including how to customize fields, page layouts, and reports.
successful implementation.
Speakers: Chris Cuicani, Baxter Canada; Gina Marquez,
11:30 a.m. – 12:30 p.m. Esplanade 304
Intellidot Corp.
Ready, Set, Go: Implementation Best Practices
Level: Beginner
10:15 a.m. – 11:15 a.m. Esplanade 310
Ready to implement Salesforce CRM, but not sure where to
Platform Road Map: Administrator Tools of the Future
start? In the middle of an implementation and don’t want to miss
Level: Advanced
anything? You’ll probably have a role in the setup and ongoing
The Force.com platform is the engine that supports all your
maintenance of your Salesforce CRM implementation. Join us to
configuration, customization, and integration needs. Be the first to
learn where to start, in what order you should execute, and best
find out where the platform is headed in this sneak peek at future
practices to use along the way.
products and features. Get the scoop on salesforce.com’s vision
Speakers: Sarah Williamson, Avaya; Emily Kranz, Listingbook
for advanced customization, app building, and administration
capabilities that will help you automate your other business
Related Sessions by Track
processes using Force.com. This session includes a mix of vision
If you’re the person who keeps everything “force-related” humming
slides plus a healthy dose of live current and future product demos.
along, these sessions will help take your skills to the next level.
Speakers: Patricia Orr, salesforce.com; Mary Scotton, salesforce.com;
Build Apps 5 Times Faster with Force.com
Adam Torman, salesforce.com
Track: IT Executives Wednesday, November 18
11:30 a.m. – 12:30 p.m. Esplanade 306 A Look Inside the Force.com Infrastructure
Analytics Road Map Track: Backstage Pass Wednesday, November 18
Level: Intermediate
What’s in store for Salesforce CRM analytics and reporting? Hands-On: Building Your First Force.com Platform Application
Come hear our product management team outline what’s planned Track: Admin to AppBuilder Wednesday, November 18
for upcoming releases of analytics in the cloud. Get the insider’s
view to cutting-edge features, so you can plan how to get even How Salesforce.com Manages and Measures Sales Productivity
Programs
more insight into your business using analytics and reporting.
Speakers: Leo Tenenblat, salesforce.com; Thomas Tobin, Track: Sales Wednesday, November 18
salesforce.com Maximizing Agent Productivity: It’s a Game Changer for Today’s
Business
Track: Service Wednesday, November 18
43
Learn
Tracks & Sessions | Administrators / Large Enterprises
Bring your Application Projects to Life: Release Management with large enterprises
Force.com
Track Description: Hello, enterprise? Meet the cloud. This
Track: IT Execuvites Thursday, November 19
track caters to those salesforce.com customers that have complex
Product Road Map: Sneak Peek into the Future requirements often associated with large, global enterprises. Hear
Track: Sales Thursday, November 19 & Friday, November 20 specialized case studies, panels, and presentations on a vast range
The Service Cloud Road Map – What’s Next? of topics, all focused on helping large companies formulate and
Track: Service Thursday, November 19 & Friday, November 20 execute in-depth, scalable success strategies.
Salesforce CRM Admin Excellence: Setting Up Salesforce CRM for Key Take-aways: Each session in this track is jammed with
Sales Success
content designed to speak to the challenges of operating a large,
Track: Sales Thursday, November 19
complex organization. You’ll learn about new approaches and best
Behind the Scenes at Salesforce.com: Delivering 3 Major Releases practices for using and delivering the Sales Cloud, Service Cloud,
a Year and Custom Cloud. These sessions feature customer speakers
Track: Backstage Pass Friday, November 20 who’ll provide their perspectives, firsthand experiences, and
tried-and-true best practices so you come away with great ideas,
Sales Process Excellence: New Levels of Productivity and
examples, and networking opportunities.
Effectiveness
Track: Sales Friday, November 20
Large Enterprises track brought to you by
Wednesday, November 18
2:15 p.m. – 3:15 p.m. Esplanade 300
Establishing Innovation Management Governance
and a Framework
Level: All
Implementing Salesforce CRM’s ideas community is easy,
but how do you make it a lasting, vibrant, and impactful
solution—both internally and externally? Join us to learn how
salesforce.com and some of our key customers use ideas for
incredible success. You’ll also pick up the associated processes
and best practices for moderation, communication planning,
and how to run the entire ideas management process.
Speakers: Cory Cochran, American Century Services, LLC;
Grégory Vandeputte, Areva T&D SA; Holly Tuccio, Dell,
Inc.;Matt O’Connor, salesforce.com
3:30 p.m. – 4:30 p.m. North 120 4:45 p.m. – 5:45 p.m. North 120
Dispelling Cloud Integration Myths Today’s Forecast: Enterprise Order Management in the Cloud
Level: Beginner Level: All
Cloud computing is changing the way companies develop and Discover how Moody’s Analytics modernized its Lead-to-Order
deploy their business systems, and large enterprises face special process using salesforce.com, FPX, and on-premises ERP. Hear
integration challenges with cloud-based projects. Join Cognizant how Fujitsu America helped the sales organization streamline
in this workshop to see real-world examples of best practices for complex forecasts, pricing models, and sales processes. Then learn
integration that lead to the successful development of how you can leverage integrated cloud technologies to revitalize
cloud-based solutions. your business-critical processes.
Speaker: Christopher Clegg, Cognizant Speakers: Min Kang, Fujitsu America; Brian Marchand, Fujitsu
America; Charlotte Liu, Moody’s Analytics Inc.
3:30 p.m. – 4:30 p.m. Esplanade 300
Organizing and Executing to Match the Speed of
Thursday, November 19
Cloud Computing
Level: Intermediate 7:30 a.m. – 8:30 a.m. Esplanade 300
Large enterprises are continually challenged with executing Using the Service Cloud for the Enterprise
cloud programs within the constraints of enterprise governance Level: All
models and procedures. This session will review how to streamline Looking to improve complex and mature external call centers,
and refine the methodologies so your organization can meet internal IT help desks, customer portals, or other customer
compliance and risk mitigation requirements while increasing the service centers? This session features tactical information on how
pace of delivery. the Service Cloud can transform your enterprise call centers and
Speaker: Shawn Jean, Avaya Inc. other service solutions. The Service Cloud is up and running in
the enterprise, and you’ll hear from the folks who are making it
4:45 p.m. – 5:45 p.m. North 124 happen!
Thomson Reuters TRUSTs in Salesforce.com to Drive Speakers: John Snead, Qualcomm Inc.; Matt Brady, TransUnion
Enterprise Innovation LLC; Bhuvan Thakur, salesforce.com
Level: All
Come learn from a team of Thomson Reuters executives how 11:30 a.m. – 12:30 p.m. West Mezzanine 254
they leveraged Salesforce CRM and the Force.com platform Single Org or Multi: What’s Right for My Deployment?
to build a best-of-breed solution for pre-sales prospecting, Level: All
collaboration, and pipeline management with the global launch of Enterprise-scale companies that have multiple business units
TRUST (Thomson Reuters Unified Sales Tool). often grapple with whether to use a single org for all users or
Speakers: Richard Beaven, Thomson Reuters Markets; Anne multiple orgs for separate business units. This session reviews
Meskell, Thomson Reuters Markets; Jane Moran, Thomson Reuters the key decision criteria as well as strategies for handling roll-up
Markets; Narendra Vyas, Thomson Reuters Markets; Dave Weller, reporting approaches for merging, consolidating, and dividing
Thomson Reuters Markets, Steve Mannel, salesforce.com orgs.
Speakers: Scott Parker, American Express Services Europe Ltd;
Jason Atwood, MSSB - SB; Brian Mitchell, salesforce.com
45
Learn
Tracks & Sessions | Large Enterprises
1:30 p.m. – 2:30 p.m. Esplanade 300 2:45 p.m. – 3:45 p.m. North 124
Best Practices and Approaches for Handling Large Salesforce Integration: Crossing the Business – IT Divide
Data Volumes Level: All
Level: Advanced There is no one-size-fits-all solution to integrate Salesforce CRM
Adoption and usage is high, and users are demanding more with on-premises applications. Alignment between Salesforce
integration and data. What steps should you take to ensure that CRM administrators and IT is essential and the right integration
performance and client satisfaction remain high? This session will strategy can dramatically improve adoption and success. Join this
explore how to handle your tens of millions of records in the most interactive presentation to learn how cloud integration can be the
efficient manner possible. key to IT and line of business alignment. Hear how organizations
Speakers: Robert Pickeral, salesforce.com; Anshu Sharma, have been able to get the most out of all of their application and
salesforce.com platform investments with solutions from Informatica.
Speakers: Paul Stevenson, AMERIGROUP Corporation; Darren
2:45 p.m. – 3:45 p.m. Esplanade 300 Cunningham, Informatica; Dan Marionni, Morgan Stanley -
Developing Enterprise Solutions in the Cloud Wealth Management; Matt Brady, TransUnion LLC
Level: All
Force.com is the fastest platform for building and deploying Friday, November 20
enterprise business applications that run in the cloud. Learn the
tools, methodologies, and procedures several customers have used 9:00 a.m. – 10:00 a.m. North 120
to evaluate business requests and legacy applications to identify Electronic Contract Execution with Apttus & DocuSign
the best candidates to move through the cloud factory. for Salesforce
Speakers: Manoj Govindan, Bank of America Corporation; Aaron Level: All
Bagchee, Seagate Technology LLC; Thomas Divittorio, Using the power of end-to-end electronic contract management
salesforce.com from Apttus and electronic signatures from DocuSign, successful
companies can now speed up time to revenue, automate business
2:45 p.m. – 3:45 p.m. North 123 processes, eliminate paper, and ensure compliance by using this
Learn from a Proven Model: 6 Steps to Guarantee Adoption amazing cloud-computing solution that delivers on the promise
Level: All of the paperless enterprise. Join us to find out how your enterprise
One thing all salesforce.com projects have in common: people. can Close it in the Cloud!SM with electronic contract execution
Salesforce.com can make each user more productive—if from these two top AppExchange partners.
they adopt the system. Whether you’re new to the cloud or Speakers: Kirk Krappe, Apttus Inc.; Tom Gonser, DocuSign
reinvigorating your cloud effort, you’re probably changing the way
people work. Join us to learn the 6 steps that took 26,000+ people
successfully into the salesforce.com cloud. Review the Adoption
Playbook and take away real examples that work.
Speaker: John Wurch, JPW Consulting, LLC
Key Take-aways: Join us to learn how customers are using the 3:30 p.m. – 4:30 p.m. Esplanade 310
latest Web 2.0 features to build highly collaborative partner Driving Adoption: Best Practices for Creating
communities. Customers will share hard-hitting best practices Partner Programs
for rolling out partner programs and solutions. And several in- Level: All
depth case studies will demonstrate Salesforce CRM’s partner Your best channel programs are great only if your partners
actually use them. Join us to learn how to drive adoption of the
portal and Salesforce to Salesforce. See exactly how customers
Salesforce to Salesforce and partner portal features of Salesforce
have provided choice to their partners—and how they’ve seen
CRM for Partners from customers who’ve already been down
tremendous levels of adoption as a result.
that road. They’ll share best practices and provide a road map for
how to successfully roll out any new partner platform.
Wednesday, November 18 Speakers: Joe Francis, QlikTech UK Limited; Dave Baker,
Websense, Inc.; William Moxley, salesforce.com
11:45 a.m. – 12:45 p.m. Esplanade 310
Partner Management 101: Rolling Out Salesforce CRM for 3:30 p.m. – 4:30 p.m. North 132
Partners Increase Channel Revenue with a Partner Certification Program
Level: Beginner Level: All
Want some do’s and don’t’s to help make your partner solution a Learn how Dell got a 70% increase in yearly revenue growth
slam dunk? Learn best practices from salesforce.com customers for certified partners using integrated training and certification.
who’ve rolled out both the partner portal and the Salesforce to MediaDefined will show how you can use integrated
Salesforce features of our Salesforce CRM for Partners solution. certifications to help drive more revenue, increase lead-closure
Speakers: Chris Luvara, Intacct Corp.; Alan Andrade, Lenovo; rates, help better manage MDF, and manage entitlements in a
Ken Quast, Melexis N.V.; Susan Gausch, salesforce.com multitiered partner program.
Speakers: Teemu Kolehmainen, Dell, Inc.; Brett Strauss, Media
Defined; Bob Biess, salesforce.com
47
Learn
Tracks & Sessions | Channels
49
Learn
Tracks & Sessions | Executive Insight
accounting application built natively on the Force.com platform, 11:30 a.m. – 12:30 p.m. North 123
can save your teams time, money, and hassle with complete, free, Finding Your Way to Full Compliance: Automating
out-of-the box integration with the Salesforce CRM. Channel Compliance
Speaker: Debbie Ashton, CODA Level: All
Consistency in compliance is essential. Since the “Enron Era”
3:30 p.m. – 4:30 p.m. North 124 of 2001, charting your way to compliance has been a daunting,
CIO Insider: How to Leverage Cloud Integration to costly, time intensive experience for organizations. From the
Turbocharge Salesforce CRM Sarbanes-Oxley Act to FCPA, these well-intentioned regulations
Level: All have come at a price. Welcome the cloud. Join representatives
Want to get more value from your existing Salesforce CRM from Bluewolf as they provide insight on delivering integrated
investment and give your users instant access to all kinds of solutions to manage your company’s internal and channel
data currently locked away in other systems? Now, you can! compliance with various regulatory bodies. From deal registration
Hear how CIOs use rapid cloud integration from Cast Iron to electronic signatures, hear real-life stories from enterprises that
Systems to deliver a complete view of customers by connecting are finding their way to compliance, providing a robust defense
Salesforce CRM with other critical cloud-based and on-premises against fraud and illegal transactions. Hear how to achieve full
applications in just days while cutting costs, increasing customer compliance and the approach you can take to keep your CFO
satisfaction, and building user adoption. Unleash Salesforce safe and happy.
CRM’s full potential today! Speakers: Alp Kabatepe, Bluewolf; Greg Kaplan, Bluewolf; Jason
Speakers: Chandar Pattabhiram, Cast Iron Systems Inc.; Joe Lemkin, EchoSign, Inc.
Cardenas, Employers Direct Insurance Co.; Paul Chemmanoor, The
Corporate Executive Board; Paul Vine, salesforce.com 1:30 p.m. – 2:30 p.m. North 130
The Next Step in Customer Care: Customer Collaboration
Thursday, November 19 Level: All
As leaders in their respective industries, Cisco and salesforce.com
11:30 a.m. – 12:30 p.m. West Mezzanine 270 are pushing customer care to the next level by combining Unified
Building and Managing a Sustainable Cloud Service Customer Contact solutions with the Service Cloud. Join this
Level: All session to look at customer collaboration, the business drivers,
Both startups and established technology companies are rolling and how social media can impact the way companies provide
out cloud services at a rapid pace. Join KPMG to gain important customer care.
insight into the key business and operational issues cloud service Speaker: Ross Daniels, Cisco Systems Inc.
providers need to consider to successfully deliver cloud services.
We’ll look at customer management, pricing and operations,
revenue recognition, cloud-computing tax issues, compliance, risk
management, and more.
Speakers: Lynne DeVaughn, KPMG L.L.P.; Tom Lamoureux,
KPMG L.L.P.; Mark Lundin, KPMG L.L.P.; Gary Matuszak,
KPMG L.L.P.
Thursday, November 19
7:30 a.m. – 8:30 a.m. North 120
Connecting QuickBooks to Salesforce CRM
Level: Beginner
Why should you connect QuickBooks with salesforce.com, and
what options are available to you? This session will highlight both
product- and services-based businesses and will demonstrate the
most common scenarios for integration. You’ll learn the benefits
of integration between QuickBooks and salesforce.com, and see a
demonstration of the linkage from a user’s perspective.
51
For more
information on IT Management for the Cloud
CA Solutions
• Manage the development of breakthrough applications
for managing
• Manage the rollout of Salesforce.com across the enterprise
your cloud visit
Booth 902. • Create a seamless user experience across SaaS and
on-premises systems
admin to appbuilder recruitment app, and more. Join an expert from Granicus to learn
how to use your existing skills and the Force.com platform to
Track Description: Did you know that as an admin, you already benefit your company—and your career.
have the skills and platform to create useful custom apps to make Speakers: Hank Thompson, Granicus Inc.; Sarah Franklin,
your company more efficient? Join fellow admins as you learn salesforce.com
app-building techniques to help you—and your company—get
more out of Force.com and the Custom Cloud. 2:45 p.m. – 3:45 p.m. Force.com Theatre
Admin Custom App Showcase
Level: All
Wednesday, November 18 Want to leverage your existing CRM skills to build custom
apps, but don’t know where to start? The Admin Custom App
11:45 a.m. – 12:45 p.m. esplanade 309 Showcase demonstrates applications built by fellow admins and
Build Your First Custom App Using Your CRM Skills with gives you great ideas of apps to build—from HR to finance to
Clicks, Not Code inventory to project management.
Level: Beginner
Speakers: Larry Hall, Cars.com; Shahin Moradian, Cars.com; Tom
Do you want to build custom apps, but aren’t sure where to start? Holcomb, Renewable Choice Energy; Melissa Elliott, Schumacher
Learn the basic concepts and find out how to build an app in Group; Sarah Franklin, salesforce.com
3 minutes. You’ll amaze yourself at how much you can build
without any code. This session will help you understand how the
same skills used to customize your CRM—including adding
Friday, November 20
custom objects and fields—can be applied to building useful 9:00 a.m. – 10: 00 a.m. Esplanade 308
custom applications for your company. Spice Up Your Apps with Logic and Custom User Interfaces
Level: Beginner
2:15 p.m. – 3:15 p.m. South 104 Want to take your apps to the next level? Adding business logic
Hands-On: Building Your First Force.com Platform and custom user interfaces are great ways to do just that. Learn
Application the basics of adding workflow, formulas, validations, and even
Level: Beginner Force.com pages (Visualforce) to your apps.
You don’t need to be a programmer to build applications! Join us Speaker: Sati Hillyer, salesforce.com
to learn how to develop full-featured business applications that
extend your Salesforce CRM org using the building blocks of the 10:15 a.m. – 11:15 a.m. Force.com Theatre
Force.com platform. Turn Spreadsheets into Custom Apps
Level: All
Want to build a custom app on Force.com in minutes, with just
Thursday, November 19 a few clicks? If you have a spreadsheet with the data you need,
we have the tool for you! The free Cloud Converter from Model
11:30 a.m. – 12:30 p.m. Esplanade 308 Metrics turns spreadsheets for tasks such as project management,
Boost Your Career and Add Value to Your Company with billing, and expense reporting into Force.com apps.
Custom Apps Speakers: Reid Carlberg, Model Metrics; Sarah Franklin,
Level: All salesforce.com; Eric Stahl, salesforce.com
Find out how one admin helped his company run its entire
business in the cloud—and gave his career a boost! He built the
unique apps his company needed: an account regionalization
system, a proposal generator, an asset inventory tracker, a
53
Learn
Tracks & Sessions | Beginning Developers
known as builder. This session provides a practical introduction to your Salesforce CRM and Force.com platform apps. All that’s
the IDE and builder features of Force.com, showing you how to needed is a little knowledge of XML and/or HTML and a
code, run queries, access debug logs, and more. willingness to learn, learn, learn!
Speaker: Ryan Brainard, salesforce.com
11:30 a.m. – 12:30 p.m. Esplanade 303 1:30 p.m. – 2:30 p.m. Esplanade 309
Constructing the Database for Your Applications Securing Your Data and Applications
Level: Beginner Level: Beginner
Force.com provides a powerful data persistence layer. It lets you Securing access to your applications, data, and logic is a key part
create database tables and adds a lot of features right out of the of application development and systems configuration. This
box, such as triggers, relationships, default values, validation rules, security should not only protect data and logic from unauthorized
reporting, and search. This session covers how to create your first external access, but also from unauthorized internal access. Join
database and use these features to easily build a rich application. us for an in-depth session covering many of the security features
Speaker: Andrew Albert, salesforce.com available to you, from IP restriction through database record
sharing.
11:30 a.m. – 12:30 p.m. South 104 Speaker: Peter Dapkus, salesforce.com
Hands-On: Introduction to Force.com Sites
Level: Intermediate 2:45 p.m. – 3:45 p.m. Esplanade 309
Learn how to extend your Salesforce CRM and Force.com Basic Integration on Force.com: Web Services and More
platform apps to the rest of the world with real-time Web sites. Level: Beginner
Create a Web site using Force.com pages (Visualforce), and then When developing and deploying applications in the cloud, you
publish it online using Force.com sites. often need to integrate with other applications and services. This
session provides an overview and demonstration of the major
forms of integration: Web services (setting one up and calling an
1:30 p.m. – 2:30 p.m. Esplanade 303
existing service), HTTP-based interactions, Atom syndication
Getting Started with Workflows and Approvals
feeds, and email.
Level: Beginner
Speaker: Jesper Joergensen, salesforce.com
Not all logic needs to be coded programmatically. Force.com’s
workflow and approvals engine lets you easily invoke tasks such
as email alerts, database updates, or messaging based on a set of
triggering events. This session demonstrates the platform’s basic
workflow capabilities, including approvals.
Friday, November 20
Speaker: Varadarajan Rajaram, salesforce.com 9:00 a.m. – 10: 00 a.m. Esplanade 303
Force.com Code for Business Logic, Triggers, and Controllers
1:30 p.m. – 2:30 p.m. South 104 Level: Beginner
Hands-On: Introduction to Programmable User Interfaces Force.com code (Apex) is the Java-like code that executes
Note: This session is also offered on Friday at 11:30 a.m. on the Force.com platform. It’s used to add business logic to
Level: Beginner applications, write database triggers, and program controllers in
Are you ready to build any user interface for any device? Then get the user interface layer. This session introduces the code, its syntax,
your hands on Force.com pages (Visualforce)! Join us to learn the and plenty of use cases.
exciting things you can do to radically alter the user interface of Speaker: Ryan Spraetz, salesforce.com
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Tracks & Sessions | Beginning Developers
10:15 a.m. – 11:15 a.m. Esplanade 303 11:30 a.m. – 12:30 p.m. Esplanade 303
Creating Rich User Experiences Using Google Visualizations How to Write Good Unit Tests in Force.com Code
and Adobe Flex Level: Beginner
Level: Beginner Crafting good unit tests is an art, and one that must be mastered
Imagine visualizing your own data using Google Maps or the before deploying to a production environment on Force.com.
Google Visualization API, or providing an enhanced user In this session, we’ll explore the structure of unit tests, the code
experience using the interactivity and visualization power of scenarios that tests should cover, and properties and best practices
Adobe Flex. This session explores these options, shows you how of well-written unit test suites.
to get started, and more. Fun! Speaker: Jesse Lorenz, salesforce.com
Speakers: Jesse Lorenz, salesforce.com; Nick Simha, salesforce.com
advanced developers you’ll want to learn about the new bulk API. This session will
focus on how to get the most data into or updated in the least
Track Description: Ready to polish your development amount of time with high-fidelity process management.
skills? Force.com provides a powerful, real-time development Speaker: Jesper Joergensen, salesforce.com
environment in the cloud. If you already have experience
developing on the Force.com platform, the sessions in this 3:30 p.m. – 4:30 p.m. Esplanade 309
track can show you how to extend your skill set with the latest Release with Zero Impact
technologies, tools, code samples, and integration methods. Level: Advanced
Ever wonder how salesforce.com performs seamless upgrades
every release with zero impact to customers? Become the
Wednesday, November 18 next salesforce.com by learning how to do the same with your
managed package. We’ll also unveil an exciting new feature
11:45 a.m. – 12:45 p.m. Esplanade 303/305
specifically for ISVs—you won’t want to miss it!
Force.com: Platform State of the Union
Speaker: Andrew Smith, salesforce.com
Level: All
The annual Platform State of the Union provides an essential
3:30 p.m. – 4:30 p.m. Esplanade 305
update on the vision and direction of the Force.com platform.
What’s New in Force.com Code
Feature overviews, demos, and special guest presenters highlight
Level: Advanced
new Force.com technologies for developers. The session will also
Learn how to use the newest features available in Force.com
provide an overview of all the developer activities happening
code (Apex). This session provides examples of how to use the
throughout Dreamforce.
latest features and gain insight into the best practices, common
Speakers: Dave Carroll, salesforce.com; Bulent Cinarkaya,
use cases, and practical use of each new feature. As a bonus, we’ll
salesforce.com; Gregg Johnson, salesforce.com; Mary Scotton,
also highlight what you can expect to see in upcoming releases of
salesforce.com
Force.com code.
2:15 p.m. – 3:15 p.m. Esplanade 305 Speaker: Taggart Matthiesen, salesforce.com
Deep Dive with the New Force.com Platform Technology
4:45 p.m. – 5:45 p.m. Esplanade 305
(Advanced)
Architecting in the Cloud: Building Enterprise Apps
Level: Advanced
That Scale
Take a deeper look into the new Force.com platform
Level: Advanced
enhancements to be announced at Dreamforce.
The Force.com platform is the fastest way to build reliable,
Speaker: Dave Carroll, salesforce.com
high-performance cloud applications. Enterprise applications
require massive scale in the number of users, amount of data, and
2:15 p.m. – 3:15 p.m. Esplanade 309
complexity of logic. In this session, you’ll learn what you need to
Got (lots of ) Data? New Bulk API for High-Volume
build and deploy applications that can handle millions of records
Data Loading
while keeping users from waiting around.
Level: Advanced
The Force.com Web services APIs have served as the cornerstone Speakers: Anshu Sharma, salesforce.com; Lexi Viripaeff,
salesforce.com
for integration with salesforce.com and for customizing CRM,
service, and support. As with other aspects of the Force.com
platform, the APIs are still evolving and being enhanced. If you
need to move hundreds of thousands or millions of records, either
for an initial load or as part of a regularly scheduled integration,
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Tracks & Sessions | Advanced Developers
Wednesday, November 18
11:45 a.m. – 12:45 p.m. North 120
Cloudsourcing: The Next Phase of Cloud Computing
TIP: Don’t miss the Force.com Developer
Hackathon on Wednesday at 5:45 p.m. in Level: All
the Force.com Zone. Cloudsourcing combines traditional outsourcing with the
tangible benefits of cloud computing, giving organizations a way
to lower IT costs while establishing a better-integrated, more
elastic foundation for their businesses. Join Appirio to learn
how this next phase in cloud computing can (and will) affect
your business and how forward-looking enterprises can use
cloudsourcing today to drive better business results.
Speaker: Chris Barbin, Appirio, Inc.
59
Learn
Tracks & Sessions | IT Executives
11:45 a.m. – 12:45 p.m. Esplanade 300 from actual customers, review three-year total cost of ownership
Defining the Cloud: Gartner Explains What the Cloud Means models, and see how the cloud can speed up development time
for Enterprise IT across every stage of your application development project.
Level: All Speakers: Stephen Hendrick, IDC Global; Ian Gotts, Nimbus
The cloud is transforming enterprise IT by redefining enterprise Partners Ltd.
strategy, architecture, and custom application development. Come
hear Yefim Natis, vice president and Gartner distinguished analyst, 4:45 p.m. – 5:45 p.m. North 125
explain these trends. Natis is the primary author of several relevant Developing an ERP System in the Cloud
Gartner Magic Quadrants and the “Who’s Who in Application Level: All
Platforms for Cloud Computing” as well as an expert in enterprise See how Vetrazzo, a leader in green building products, developed
software infrastructure, application servers, platform suites, and a fully functioning ERP system (including inventory and order
integration middleware. In this session, Natis will highlight key management, production planning, and forecasting) on the
platform vendors and how the cloud fits into their IT strategy. Force.com platform in less than 6 months, with limited company
Speaker: Yefim Natis, Gartner, Inc. resources and only a consulting developer and a project manager.
This session covers the development process, demonstrates the
2:15 p.m. – 3:15 p.m. Esplanade 307 capabilities implemented, and discusses lessons learned during
Build Apps 5 Times Faster with Force.com the development.
Level: All Speakers: David Claiborne, The Claiborne Company; Carrie
App building at warp speed? Join us to learn how to easily build Lande, Vetrazzo, LLC; James Sheppard, Vetrazzo, LLC
and deploy powerful applications using the Force.com platform
for building, deploying, and managing cloud apps. And no, you Thursday, November 19
don’t have to be a programmer or developer to join the revolution:
Just point and click your way to this session. 7:30 a.m. – 8:30 a.m. Esplanade 307
Speaker: Mark Warren, 20/20 Communication, Inc. Running IT in the Cloud
Level: All
3:30 p.m. – 4:30 p.m. Esplanade 307 We’ve been there, done that. Come learn about salesforce.com’s
What Applications Are Right for the Cloud? IT success in leveraging the Force.com platform, integrating the
Level: All back office, supporting a global enterprise, and managing the IT
Choosing the right applications to build in the cloud is a critical portfolio and ecosystem in the cloud.
first step in the building process. Join us to learn about the many Speakers: Russ Nelson, salesforce.com; Jeff Smits, salesforce.com;
types of applications other customers have built in the cloud and Kirsten Wolberg, salesforce.com
pick up best practices for selecting your first application project.
Speaker: Lynette Hughes, British Columbia Lottery Corporation 11:30 a.m. – 12:30 p.m. Esplanade 307
Security in the Cloud: Protecting Your Business
4:45 p.m. – 5:45 p.m. Esplanade 307 with the Cloud
Build the Business Case for Force.com: Prove the ROI and Level: Intermediate
TCO of the Cloud There is no finish line to building the right security, and our
Level: All customers’ security is the foundation of success. Join this hard-
In today’s economy, no project can be approved without an hitting session to learn best practices for ensuring data integrity
airtight business case. Come hear the latest research from IDC on and systems security in your organization.
how to estimate the time and cost of building apps in the cloud Speaker: Jim Cavalieri, salesforce.com
versus on-premises environments. Hear real-world examples
11:30 a.m. – 12:30 p.m. North 125 1:30 p.m. – 2:30 p.m. North 132
Using the Cloud Delivery Factory to Improve Cloud-Based E-commerce
Business Performance Level: All
Level: All E-commerce based on the Force.com platform is now a reality.
Is your IT application backlog too backlogged? Does your Hear how LI-COR Biosciences improved the e-commerce
application portfolio have more applications than you have capabilities of its legacy Web site to capture increased market
employees? Do you need to lower your IT budget and still do more share for consumables and create a mechanism to up-sell
with less? Learn how Accenture’s industrialized cloud delivery and cross-sell. Then learn how EDL Consulting deployed
factory can propel you into the cloud faster and more cost-effectively CloudCraze, the first e-commerce app developed natively on
using four key steps. Find out how rationalizing, re-platforming, or Force.com, to create a flexible, infinitely scalable e-commerce
migrating your applications or backlog to the Custom Cloud can solution for LI-COR.
make a enormous impact on your business today. Speakers: Brian Gillespie, EDL Consulting, LLC; Sean Harrison,
Speakers: Brandi Rajski, Accenture; Luke von Schreiber, Accenture LI-COR, Inc.
1:30 p.m. – 2:30 p.m. Esplanade 307 1:30 p.m. – 2:30 p.m. North 125
Bring Your Application Projects to Life: Release Management IT Management from the Cloud
with Force.com Level: All
Level: Intermediate Today’s cloud-based services address a wide range of IT
Learn how to automate the process of moving from development development and management challenges. Everything, in fact,
to production environments. We’ll focus on development from managing the development of breakthrough apps or the
lifecycle management, packaging and code promotion, and rollout of salesforce.com across the enterprise to providing single
sandbox migration. Hear best practices for managing multiple sign-on for a panoply of cloud-based and on-premises systems.
development environments, packaging applications, and moving Join this session to hear how CA, the largest independent IT
to production. Plus, learn how new Force.com technologies management software company, is partnering with salesforce.com
expedite and simplify the release management process. to deliver IT management from the cloud.
Speakers: David Brooks, salesforce.com; Mindy Lieberman,
salesforce.com; Jon Plax, salesforce.com
1:30 p.m. – 2:30 p.m. North 120
The Integration Cloud: The Foundation for SaaS Success
1:30 p.m. – 2:30 p.m. West Mezzanine 250
Level: All
Building Your Global Cloud Strategy for Competitive
Integration is often cited as the top challenge to adoption of
Breakthroughs
cloud-based applications. Join Informatica for an interactive
Level: All
presentation with best practices from CIOs and system
Is your organization evaluating a full-scale enterprise rollout of
integrators who have turned integration into an opportunity
cloud computing? This session will walk through the elements
for SaaS growth and success. Find out what to look for in a
needed for a robust cloud strategy—and the road map to get your
cloud integration solution and ensure you’re building your cloud
organization there. You will learn best practice methodologies,
strategy on the right foundation.
approaches, and lessons learned from IBM’s global experience
Speakers: Tony Young, Informatica; Mark Silber, Qualcomm Inc.;
in implementing cloud strategies at some of the most complex
Stephen Brown, Telegraph Media Group Limited; Jeff Kaplan,
organizations in the world. The session will also cover corporate
THINKStrategies
governance and risk mitigation strategies that all companies need
to consider before they begin.
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Tracks & Sessions | IT Executives
2:45 p.m. – 3:45 p.m. Esplanade 307 10:15 a.m. – 11:15 a.m. Esplanade 307
CIO Roundtable IT Success with Agile Development Processes
Level: All Level: All
Join us for a discussion with top IT thought leaders about Agility rules! This session shows you how salesforce.com’s
maximizing the value of the Force.com platform for your SCRUM process lets us deliver rapid innovation in record time.
development organization. Hear insights and best practices on Walk away with the know-how you need to use this development
how to automate critical business processes, integrate with other methodology to accelerate your IT project success.
systems, and improve your partnership with business users. Speakers: Nicola Dourambeis, salesforce.com; Steve Greene,
Speakers: Belinda Rodman, Advent Software Inc.; Daniel Flax, salesforce.com; Kirsten Wolberg, salesforce.com
Cowen and Company, LLC.; Doug Menefee, Schumacher Group;
Jane Moran, Thomom Reuters Markets; Kirsten Wolberg, 11:30 a.m. – 12:30 p.m. Esplanade 307
salesforce.com Integrate Force.com with the Rest of Your Environment:
Integration Best Practices
2:45 p.m. – 3:45 p.m. North 125 Level: Intermediate
Mobile Roundtable: Success Stories from the Trenches Integration should be the least of your implementation
Level: All challenges. This session will explain how the Force.com platform
Join us to hear invaluable lessons from highly successful customers lets you integrate with your back-office and ERP applications
who took their companies mobile using Salesforce CRM and using Web services and repeatable design patterns. Hear real-life
AT&T’s mobility solutions. Find out what worked brilliantly examples of IT success in integrating Force.com applications
(and not so brilliantly), and how you can experience the same with ERP solutions such as Oracle and SAP.
productivity gains, reduced costs, and increased adoption. It’s real Speakers: Mike Bene, Advent Software Inc.; Luke Leonhard,
advice from real mobile customers you won’t want to miss! Brady Corporation; Michael Venturelli, Thomson Reuters Markets
Speakers: Mandy Pearson, Ameritox LTD; Will Stacy, Santander
Consumer USA; Kevin Buttrey, Shaw Hospitality Group; Jim
Malloy, Unitek Miyachi Corporation; Ethan Alexander,
salesforce.com; Timothy Finkbeiner, salesforce.com
Friday, November 20
9:00 a.m. – 10:00 a.m. Esplanade 307
7 Steps to a Successful Enterprise Architecture with the Cloud
Level: Intermediate
How can you insert the cloud into your enterprise architecture to
reduce costs while increasing strategic agility? Join us for practical
lessons on how to effectively evolve your IT architecture to take
advantage of key cloud design principles and see road maps from
those who’ve successfully done it before.
Speakers: Doug Menefee, Schumacher Group; Yeuk Yuan,
salesforce.com
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Tracks & Sessions | Partner Success
4:45 p.m. – 5:45 p.m. Esplanade 309 1:30 p.m. – 2:30 p.m. Esplanade 308
Cloudonomics 101: Creating a Financial Plan for Your Sell Like Salesforce.com: Tools and Best Practices for Partners
Force.com Business Level: All
Level: All Building an innovative app or service isn’t enough to be
Looking to build a business plan for your cloud company, but successful in the cloud. You also need to sell. Hear directly from
don’t know how to create the right financial model? This session salesforce.com’s sales productivity teams as they share the latest
features best practices and actionable tips from cloud finance tools and strategies to help you compete better, win more deals,
experts and investors on what financial metrics matter—and and generate more revenue.
how they affect your business plan, ability to raise capital, and
long-term profitability. Friday, November 20
Speakers: Philippe Botteri, Bessemer Venture Partners; Byron
Deeter, Bessemer Venture Partners; Mark Trang, salesforce.com 9:00 a.m. – 10: 00 a.m. Esplanade 309
Salesforce.com’s Platform Vision: A Sneak Peek for
Thursday, November 19 Commercial Partners
Level: All
7:30 a.m. – 8:30 a.m. Force.com Theatre Understanding the changes and enhancements we’re making to
Maximize Your Revenues: Market and Deliver Your Solutions Force.com is critical to your success as a partner and developer. Join
on the AppExchange salesforce.com’s platform product team as they cover major planned
Level: All initiatives and the enhancements that lie ahead for Force.com.
Plug into the largest marketplace for cloud-computing apps in Speaker: David Brooks, salesforce.com
the world! Join us to learn how to accelerate the distribution
of your cloud applications and services to the world’s largest 10:15 a.m. – 11:15 a.m. Esplanade 309
ecosystem of customers via the AppExchange. This session From the Front Line: Secrets to Success from Top
will cover best practices for publishing solutions and growing a Consulting Partners
business on the AppExchange. Level: All
Speakers: Gretchen DeKnikker, Genius.com, Inc.; Pelin Wood, Ready to deliver innovative solutions to customers while growing
InsideView; David Dahlberg, Model Metrics Inc. a services business using the cloud-computing model? No
problem! Join us to learn from a panel of top consulting firms
11:30 a.m. – 12:30 p.m. Force.com Theatre that have evolved from traditional systems integrators to leaders
Market Like Salesforce.com: Best Practices and Tools that are helping to transform our industry to cloud computing.
for Partners Speakers: Josh Holtzmand, American Data Company; Mike
Level: All Epner, Appirio, Inc.; Greg Kaplan, Bluewolf; Kim Peterson,
Building a killer app or service isn’t enough to be successful in Deloitte Consulting LLP; Martin Moran, salesforce.com
the cloud. You also need to build awareness and demand for your
solutions. Hear directly from salesforce.com’s marketing teams as
they share the latest tools and strategies to help you deliver the
right message to the right audience to drive a fantastic pipeline.
Speaker: Monica Norton, salesforce.com
65
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Tracks & Sessions | Financial Services
11:30 a.m. – 12:30 p.m. North 120 9:00 a.m. – 10:00 a.m. NORTH 125
How the SaaS Revolution Is Improving Insurance Best Practices from the Buy Side
Distribution Level: All
Level: Advanced Learn how buy-side firms like institutional investors, asset
Insurance companies are focused on transforming and improving managers, wholesalers, and funds of funds are leveraging cloud-
their distribution channels. For those impatient for results, based solutions to manage prospecting and investor relations. Join
Salesforce CRM helps streamline sales processes and the delivery this session to hear buy-side tips for gaining real-time insight into
of new capabilities to captive, independent, and direct sales fund activity and streamlining reporting. You won’t want to
channels with a much lower up-front investment. Join Deloitte to miss it!
learn how to create the “model” insurance company and support it Speakers: Nancy Beusekom, RiverSource Investments, LLC
with effective technology that the sales channels will embrace.
Speaker: John Peto, Deloitte 10:15 a.m. – 11:15 a.m. North 124
The Producer Revolution: How Insurance Intermediaries
2:45 p.m. – 3:45 p.m. West Mezzanine 250 Leverage the Cloud
Cloud Innovation: Build Custom Insurance Applications Level: All
5X Faster at Half the Cost Cloud computing has put the power of innovation into the hands
Level: All of everyone! Learn how Salesforce CRM and Force.com give you
Want to check out the insurance companies that have taken purpose-built tools for your unique sales and service needs, and
Force.com to a new level? Join this session to see examples of how marketing tools leverage your agility as a broker or agency to
complex insurance-specific apps built on the platform, such differentiate yourself.
as end-to-end claims management, and agency recruiting and Speakers: Eji Maxilom, Independent Career Agency; Roper
communications. Hear about the business cases that drove the DeGarmo, Signature Personal Insurance; Erik Roll, Starr Marine
development of these apps. Anyone considering developing Agency NY; Erik Yewell, salesforce.com
financial services custom cloud applications shouldn’t miss this
session!
Speakers: Scott Capurso, MassMutual; Gareth Bridge, Sovereign
Ltd.; Deborah Kuklis, salesforce.com
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Tracks & Sessions | Healthcare & Life Sciences
media & communications 4:45 p.m. – 5:45 p.m. West Mezzanine 270
Improving Bundling and Competitiveness in
Track Description: This track features sessions, training, speakers, Media & Communications
and events for attendees from the media and communications Level: All
industries. We’ve got the latest industry news, strategies, and ideas Hear industry leaders discuss the strategies and technologies
to get you thinking. Learn how you can use cloud computing to they use to tackle the fundamentals, innovate faster than the
win more business, keep more customers, and do more with less! competition, use bundling effectively, and reduce subscriber
churn. And don’t forget to bring your questions!
Key Take-aways: Learn how to use cloud computing to solve Speakers: Mick Hegarty, BT Group PLC; Chad Rycenga, Charter
your most pressing business challenges. Hear powerful new ideas Communications Inc.; Katrina Conn, Datrain Media; Tony Beller,
salesforce.com
from industry thought leaders and salesforce.com experts—and
then put your plans into action with hands-on training.
Thursday, November 19
Media & Communications track brought to you by
7:30 a.m. – 8:30 a.m. North 124
Taking Your Cloud-Computing Implementation to
Bluewolf - Success Guaranteed. Phase 2 and Beyond
Level: Intermediate
Your first salesforce.com application is up and running
Wednesday, November 18 successfully. What’s next? Join this session to hear from
companies with tons of experience running cloud applications in
11:45 a.m. – 12:45 p.m. West Mezzanine 270
their businesses. You’ll hear how they built on their initial success,
Creating an Enterprise Cloud Strategy in Your
took advantage of the skills and experience gained from their
Media Company
investment of time and resources, and put governance in place
Level: All
to ensure controlled growth. If you want to know how to move
Hear how salesforce.com customers have created an enterprise
forward with cloud computing in your company, this is a session
cloud-computing strategy for their companies. Some started on
you won’t want to miss!
the whiteboard, others started when multiple deployments were
consolidated. These customers have seen it all—and have lived to Speakers: Paul Eide, Sprint Nextel Corporation; Tara House Jaffe,
The New York Times Company; Mike Flint, salesforce.com
talk about it!
Speakers: Eric A. Johnson, NBC Universal Inc.; Gregg Vivolo,
2:45 p.m. – 3:45 p.m. West Mezzanine 270
The New York Times Regional Newspaper Group; Alice Dobrow,
Time Inc.; Rob Innes, Time Inc.; Nick Riitano, salesforce.com Rethinking Customer Service in the Media &
Communications Industry
Level: All
Some firms now handle traditional customer service in a new
way. In this session, learn how firms are innovating their customer
service programs and initiatives to better serve their customers
and become more competitive.
Speakers: Martin Marcinczyk, Comcast Cable Communications
Management LLC; Chris Stening, Easynet Connect & UK Online;
Arjen Berendsen, Easynet Global Services USA; Douglas Porter,
salesforce.com
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Tracks & Sessions | Media & Communications / High Tech
Thursday, November 19
7:30 a.m. – 8:30 a.m. North 125
Achieving a Global Transformation: Yes, It’s Possible!
Level: Beginner
Need to achieve global transformation in months, not years? Is
your organization changing priorities and players midstream?
If these scenarios sound familiar, this is your session. Join us to
learn how high-tech leaders from BMC Software and Seagate professional Services
Technology have achieved global transformations like these.
You’ll leave prepared to drive change in your company. Track Description: Want to know how your colleagues in
Speakers: Burke Butler, BMC Software, Inc.; Parijat Sharma, professional services and business services firms are using
Seagate Technology LLC; John Esposito, salesforce.com Salesforce CRM and the Force.com platform? Learn best
practices and see big ideas from customers that are using cloud
Friday, November 20 computing to increase innovation, drive more business, and
deliver world-class services.
9:00 a.m. – 10: 00 a.m. West Mezzanine 270
Salesforce for Semiconductors: Optimizing Design Wins Key Take-aways: Hear how other firms in consulting, research,
and Maximizing Throughput staffing, business process outsourcing (BPO), and other business
Level: All
and professional services have used the Sales Cloud, Service
The complex semiconductor world is wrought with challenges,
Cloud, and Custom Cloud to transform their businesses.
but you can harness best practices to reap big rewards. In this
Network with others who face the same challenges you do. You’ll
session, you’ll hear from experts and customers as they share real-
learn how to help your organization do more with less.
world experiences and provide recommendations, so you can start
making dramatic changes in your organization today.
Speakers: Cheryl O’Connor, Analog Devices, Inc.; Claudia Thursday, November 19
Innes, Fairchild Semiconductor Corporation; William Yam, Maxim
Integrated Products Inc. 7:30 a.m. – 8:30 a.m. West Mezzanine 254
Run Your Professional Services Business in the Cloud, Part I
10:15 a.m. – 11:15 a.m. West Mezzanine 250 Level: All
Got KCS? Delivering a Knowledge-Centered Support Model Now, you can run your entire professional services business in
for High-Tech Customers the cloud. See how a leading services firm uses salesforce.com
Level: All and other cloud-computing solutions to nurture leads and drive
Knowledge-centered support (KCS) has quickly become the business development; connect sales opportunities, projects,
standard in high-tech service centers—but are you ready for it? people, and financials; and support services functions with custom
What does that mean for your customers and agents? Come applications for recruiting, HR, and more.
and learn how you can create and deliver a KCS-focused Speakers: Kirk Crenshaw, Appirio, Inc.; Mike Epner, Appirio,
support process to the delight of your customers and service Inc.; Glenn Weinstein, Appirio, Inc.; Adam Nichols, salesforce.com
representatives.
Speakers: Todd Hathhorn, ACI Worldwide, Inc.; Chris Chatfield, 11:30 a.m. – 12:30 p.m. North 124
Qualcomm Inc.; Amanda Roberts, Stone Cobra; Russell Glover, Run Your Professional Services Business in the Cloud, Part II
salesforce.com; Kevin Knickrehm, salesforce.com Level: All
Traditional enterprise applications focus on inventory and
transactions, not the people and projects at the heart of a services
organization. In this session, a top-tier services organization will
show how managing services resource planning with Appirio’s PS
Enterprise product helped grow its business by getting the right
people on the right projects for successful delivery to customers.
Speaker: Narinder Singh, Appirio, Inc.
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Tracks & Sessions | Professional Services / Manufacturing & Retail
Friday, November 20
9:00 a.m. – 10: 00 a.m. North 124
The World Is Flat: Managing Your Manufacturing Business
Across Multiple Sites
Level: All
Whether your company is a large international conglomerate or
a small regional manufacturer, your operations aren’t under the
same roof. Fortunately, all your data can be in the same cloud,
letting you manage your R&D, sales, and service efficiently. Learn
best practices for using cloud computing in a flat world.
Speakers: Keith Overbay, American Water Heater Company;
Herman Boyd, DuPont; Bryan Gross, Tyco Electronics; Kevin
Sherman, salesforce.com
11:30 a.m. – 12:30 p.m. North 124 Nonprofits, Public Sector &
Secrets for Building Brand Loyalty with Cloud Computing Education
Level: All
Want to learn the secret of building your brand without breaking Track Description: Calling all nonprofit, education, and
the bank? Thinking about brand strategies that include sales, government professionals! This track will give you the skills and
marketing, service, and social media? Hear tips and tricks from knowledge you need for more effective constituent engagement,
current customers about how they use cloud computing to polish community management, program delivery, and organizational
their brands and delight their customers. But shhh, keep the transparency. Learn how to harness the power of the Force.com
insights to yourself! platform and Salesforce CRM to achieve your social mission.
Speakers: Cecile Hudon, Starbucks; Graham Clarke, salesforce
Key Take-aways: Meet and network with nonprofit, education,
and public service professionals facing similar challenges to share
ideas and solutions, so you can optimize working in the cloud.
You’ll gain hands-on support and education on how to manage
your programs and outcomes using the latest and greatest
salesforce.com technologies.
Thursday, November 19
7:30 a.m. – 8:30 a.m. South 104
Hands-On: Getting the Most Out of the Salesforce CRM for
Nonprofit Starter Pack
Level: Beginner
You’ve got the Salesforce CRM for Nonprofit Starter Pack. Now
use it to make your organization more efficient and effective. In
this hands-on session, you’ll learn how the Nonprofit Starter
Pack works and how to extend it to meet your needs.
Speaker: Steve Andersen, salesforce.com
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Tracks & Sessions | Nonprofits, Public Sector & Education
1:30 p.m. – 2:30 p.m. West Mezzanine 254 10:15 a.m. – 11:15 a.m. West Mezzanine 254
Native Functionality: If You’re Not Using It, You’re Losing It So Many Apps, So Little Time
Level: All Level: All
Are you ready to use the power of cloud computing to show Get ready: We’re unlocking powerful ways for your nonprofit or
the strength of your less-than-enterprise-sized organization? institution to extend its use of the Force.com platform with the
Join us to learn how some of the smallest yet most innovative AppExchange and custom apps. Join us to see the essential apps
organizations are using native Force.com functionality to increase every organization needs, and learn about the wide discounts
their reach and impact. available through our Power of Us partner offerings. Bring your
Speakers: Joan Nowlin, Educational Testing Service; Anil Patel, questions—we’ve got answers!
Framework Foundation; George Schoemaker, State of Utah; Speakers: Alicia Schmidt, Bay Area Video Coalition; Marc
Robert Lamb, salesforce.com; Kim Schefter, salesforce.com Baizman, Root Cause Institute; Lindsey Anderson, salesforce.com
2:45 p.m. – 3:45 p.m. West Mezzanine 254 11:30 a.m. – 12:30 p.m. West Mezzanine 254
Donor and Member Management 2.0 Taking Education to a Higher Level
Level: All Level: All
Many nonprofits of various sizes and levels of sophistication have The buzz is true: Cloud computing is revolutionizing the
replaced their donor database products to take advantage of the education industry. Why do many believe that “education on
benefits of cloud computing on the Force.com platform. Come demand” is *vital* to the future success of our institutions and
see how innovative organizations have leapt to success using their students? Join us to learn how cloud applications such as
Force.com to manage advanced donor-cultivation strategies in a salesforce.com and Google plus social networks like Twitter and
Web 2.0 world. Facebook are being used to reinvent our educational institutions.
Speakers: Keith Heller, Heller Consulting; John Barnes, Model From recruiting and retention to student information tracking, to
Metrics Inc.; Jennifer Caddick, Save the River; John Nesbitt, Second alumni development... all in the cloud!
Harvest Heartland; Meghan Nesbit, salesforce.com Speakers: Justin Edelstein, New Leaders for New Schools; Seamus
Harreys, Northeastern University; Mark Dickey, salesforce.com
Friday, November 20
9:00 a.m. – 10:00 a.m. West Mezzanine 254
Providing Transparency and Measuring Your Impact
Level: All
Today, public service organizations are increasingly scrutinized on
the transparency of their programs and spending toward social
impact. Transparency and accountability are values that, when
strategically executed, lead to high levels of trust between an
organization and its constituents. Learn how other companies are
using Salesforce CRM and analytics to easily and scalably expose
their commitment to transparency and accountability.
Speakers: Brad Presner, Acumen Fund Inc.; Steve Hardgrave, Gray
Ghost Ventures Management Company, LLC; Steven Saboe, U.S.
Department of State - NDF; Michelle Best, salesforce.com
The new
name for
CODA
Booth 416
learn:
force.com
zone
The Force.com Zone is the conference-within-a-conference for ALL THINGS TECHNICAL
technical attendees and partners. Come to the Force.com Technical Sessions
Zone to meet experts and evangelists who can handle all Learn Force.com development, architecture, and best practices
your Force.com-related questions. You can also get hands- from the very best. An army of technical evangelists, product
on experience in the Immersion Lab, building Force.com managers, and top developer community members will be
applications and learning from 50+ technical and partner sessions. presenting more than 50 technical sessions in 5 different tracks:
Finally, participate in the second annual Force.com Developer :: Admin to AppBuilder
Hackathon, apply your new skills, and win great prizes. :: Beginning Developers
:: Advanced Developers
The Force.com Zone is in the Esplanade in Moscone South and :: Backstage Pass
is open during the following hours: :: IT Executives
Force.com Partners
Experience the latest innovations and learn about the offerings
from our partner community. Partners will be showing off their
hottest applications and services and discussing how to make the
most of the Force.com ecosystem.
”
is the don’t-miss event of the week, and it’s bigger and better than
before! This exciting code competition will challenge developers to code.
to show us what they’re made of (and also what great cloud apps
they can build). If that’s not enough, we’ll be giving away lots of —Chris Sarette
goodies. All skill levels (including beginners) are welcome. Be VP of Business Operations, Invisible Children
there for the kick-off, which starts at 6:00 p.m. The full event is
Wednesday night: 5:45 p.m. – 8:00 p.m.
Stratus Café
The Stratus Café is where you go to chill, mingle, and grab some
caffeine. Learn while you lounge—and not just about Force.com
applications, either. Adobe, which is sponsoring the café, will also
have its top technical experts on hand, so take this opportunity to
learn more about RIA, Flex, and other synergies.
77
learn:
hands-on
training
No other conference teaches you so much—and then gives Want to learn about our Dreamforce discounts and special offers
you the ability to roll up your sleeves and put your knowledge or learn how to get all-you-can-eat training? Stop by the Training
into immediate action. From role-based training and hands-on and Certification booth for details on how to receive your gift
sessions to success clinics, don’t miss your chance to get down- card, training classes for less, or to hear more about Premier
and-dirty with all the new products, features, tips, tricks, and best Training.
practices right here at Dreamforce.
With Premier Training, you can train as many users as you want
Hands-on training for everyone as often as you need. Plus, you’ll get:
We believe everyone should experience firsthand what you can do :: Self-paced online courses
with Salesforce CRM applications and the Force.com platform. :: Instructor-led regional and virtual classes
That’s why we offer free help-and-training sessions as part of :: Certification exams
your Dreamforce conference pass. We have hands-on classes for :: A week-long private class for administrators or developers
advanced reporting, dashboards, workflow, approvals, building :: An annual training consultation to create a training plan
custom apps, ideas communities, customer portals, mobile access, that’s right for you
“
Salesforce to Salesforce, Salesforce CRM Partners, Force.com
code (Apex), Force.com pages (Visualforce), Force.com sites, Training and certification
and more! There’s a hands-on session to give you the interactive
instruction you need, right within your area of interest. lets us use Salesforce to its
full potential—and makes us
more successful.
”
Become a salesforce.com star
Want to become a salesforce.com hero? Our training classes give
you the skills you need to optimize our application and build —Faun Clark
killer apps that will translate to success for your organization. Global IT Application Manager, Intergraph
Find out why workshop alums say this is the best investment
they’ve made all year!
Are you ready to begin the certification process? Did you become So go ahead… Certify your success and show how much you know!
certified at Dreamforce ’08 and are now ready to move to the next
level? We’re eager to help you certify your success at Dreamforce ’09!
”
individual.
in your career.
Choose from five levels of certification:
:: Administrator —Mike Simonds
Developer, Maxim Integrated Products Inc.
:: Advanced Administrator
:: Force.com Developer
:: Advanced Force.com Developer
:: Consultant
79
learn:
partner
success
Ready to build and grow your business as a :: Cloudnomics: Creating a Financial Plan for Your
salesforce.com partner? Force.com Business
We have a complete experience planned for partners at :: From the Front Line: Secrets to Success from Top
Dreamforce ’09, including expert speakers, innovative new Consulting Partners
strategies, and the latest best practices on how your company can :: 7 Secrets of Cloud Startup Success
partner with us for shared success. These activities are designed :: From Garage to Glory: Insider Tips and Techniques
for all existing partners attending Dreamforce ’09 or for anyone from Top ISV Partners
interested in becoming a salesforce.com partner. See Page 64 for full session descriptions and daily schedule.
IBM, the IBM logo, ibm.com and the globe design are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide.
A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. © IBM Corporation 2009. All rights reserved. P23292
www.ilinc.com/dreamforce
LAUNCH
Face-to-Face Meetings
in a Single Bound!
( When iLinc meets Salesforce CRM )
HOURS
Tuesday, November 17 6:00 p.m.–8:00 p.m.
Wednesday, November 18 7:30 a.m.–9:00 a.m.
11:00 a.m.–8:00 p.m.
Thursday, November 19 7:30 a.m.–9:00 a.m.
11:00 a.m.–4:15 p.m.
Friday, November 20 7:30 a.m.–11:30 a.m.
Salesforce.com Foundation
Salesforce.com employees have given more than 150,000 hours in
volunteer time worldwide since the company’s founding in 1999.
In addition, through the Salesforce.com Foundation’s programs,
the company has donated more than $14 million in global grants
to youth and technology programs and is supporting more than
7,000 nonprofits with our product. Visit the Salesforce.com
Foundation booth for ideas on how you can make philanthropy
part of your corporate culture—whether it’s volunteering time,
finding a cause to support, or integrating an organizational
1% model.
Cloud Café
Information overload? Need a break? Hang out in the Cloud
Café, grab a cup of coffee, and take in the scene before heading to
your next Dreamforce destination.
85
explore:
take your
cloud mobile
The world is going mobile. Dreamforce is your chance to learn Visit our mobile sponsors and see the
everything you need, so you can put your company on the path to latest technology
mobile freedom and productivity with Salesforce CRM’s mobile With more mobile sponsors than ever, the mobile area at
functionality. Visit the mobile area and: Dreamforce is the place to be. Check out the latest smartphone
:: Get your free Mobile Lite account devices, learn about wireless networks, see cutting-edge mobile
:: Watch live product demos technology at work, and watch live sponsor demos on the
:: Talk to a mobile expert big screen.
:: Check out the hottest smartphones and services from
top vendors Charge up
:: Charge your phone at our free charging stations At a trade show, your mobile device is your lifeline back to the
office. But apps, emails, and calls can drain a battery fast. So if
Free! Sign up for Mobile Lite you find yourself staring at the dreaded red battery icon, drop
Did you know salesforce.com has a free mobile application? It’s by the mobile area anytime and grab a charge, on us. And while
called Mobile Lite. All you need is a smartphone device and a your phone is juicing up, take in a product demo, talk to a mobile
Salesforce CRM Professional or Salesforce CRM Enterprise expert, or visit one of our mobile sponsors.
Edition license, and in minutes, you’ll be accessing your Salesforce
CRM records like a mobile pro! And for Salesforce CRM Win a device!
Unlimited Edition customers, full mobile functionality is already Is your mobile device so old it’s missing all the latest bells and
included in your subscription. Let one of our mobile experts show whistles? Then enter to win one of dozens of new devices that
you how to get started today. will have you looking like James Bond with a special edition
supplied by “Q.” Come by the mobile area for your chance to win!
Attend a mobile track session
Dreamforce is all about learning, and this year is no exception.
Listen and learn as customers and mobile experts share their
secrets on the best practices for mobile access to Salesforce CRM
that will drive your business to new heights. From hands-on
sessions to real-life customer success stories, you’ll leave with
the information you need to make your mobile deployment a
stellar success.
There’s a reason FPX is considered the true leader in sales intelligence. We invented the space.
We’re shaping it and continually bringing new innovation to the market like the perfect cloud
formation of CPaaS and FORCE.com. Put our power for revenue behind your sales. To learn more, >> 1-866.826.6344
visit us at Booth 601 or at www.fpx.com. >> WWW.FPX.COM
Motorola, Inc.
foRce.com Just Went Rugged 1303 East Algonquin Road
Develop and Deploy on force.com for any Mobile Sales and Service Worker Schaumburg, IL 60196
Find us in the Mobile Lounge! Track Session: Thursday November 19 • 1:30pm-2:30pm • West Mezzanine 270 www.motorola.com
Explore
Strategic Cloud Partners / Platinum Sponsors
www.twitter.com
www.google.com
Platinum Sponsors
Accenture is a global management consulting, technology services, and outsourcing
company. Combining unparalleled experience, comprehensive capabilities across all
industries and business functions, and extensive research on the world’s most successful
companies, Accenture collaborates with clients to help them become high-performance
businesses and governments. With approximately 177,000 people serving clients in more
than 120 countries, the company generated net revenues of US$23.39 billion for the
www.accenture.com
fiscal year ended August 31, 2008.
Platinum Sponsors
Bluewolf is a global pack of experts committed to partnering with clients to attain
agile business transformation. Only Bluewolf can bring 10 years of best practices to
every project and guarantee its success. Our world class portfolio proves our ability to
match our agile methodology with unparalleled vision. From demand generation to
close, channel strategies to customer care, Bluewolf helps clients attain efficient business
performance, gaining the label of tomorrow’s business standard. Bluewolf is committed
www.bluewolf.com to our client partnerships, including Time Warner Cable Inc., Adobe, Advance
Publications Inc., Fox, CNN, BP Solar International Inc., Chevron Corporation, Hess
Corporation, Unisource Worldwide, Inc., Beazer Homes, Nationwide Mutual Insurance
Company, and the The Hartford Insurance.
Packaged software was fine in the 1990s, but this is a new time. A time when the
power of ideas —not the power of software—helps companies accomplish great things.
But salesforce.com’s alone won’t make the difference. It’s people—working towards
a clear goal, based on a solid strategy, and understanding the potential of the Cloud.
That’s where Deloitte comes in. We’re a leader in delivering technology services and
www.deloitte.com understanding how to realize the power of Cloud Computing. We help you set that
vision, rally the organization around it, and stay on the track to success. Learn more at
www.deloitte.com
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Gold Sponsors
Gold Sponsors
About Aprimo®: Aprimo® is excited to announce Aprimo Marketing Studio™, an
on-demand marketing automation application, purpose-built for marketers to manage
all aspects of integrated online marketing campaigns. Aprimo Marketing Studio™
connects to Salesforce CRM out of the box to automate lead management from
inception, through nurturing and disposition to sales for B2B marketers. Take your
www.aprimo.com online marketing to the next level with robust email marketing, lights-out campaigns,
advanced segmentation, blogging and display advertising. Stop by booth #510 to see a
demo and get a free online profile analysis.
AT&T’s wireless solutions give sales professionals the ability to stay informed, collaborate
on opportunities, and update account information directly from the field, where sales
information is fresh and actionable. With wireless access to Salesforce Mobile on
a laptop or PDA, your sales team can connect seamlessly to their Salesforce CRM
application – enhancing their productivity and driving efficiency by performing real-time
www.att.com
searches and updates directly on their handheld device.
Cast Iron Systems is the #1 cloud integration provider. The Cast Iron Solution integrates
Force.com and Salesforce CRM with other enterprise applications and can be deployed
on-premises or delivered as a cloud-based integration service. With Cast Iron’s built-in
simplicity and preconfigured process templates, you can easily integrate Force.com and
www.castiron.com Salesforce CRM with ERP, databases, home-grown, and other SaaS applications in just
days.
Cisco Systems is the world leader in IP-based contact center solutions for businesses
of all sizes. Cisco Unified Contact Center solutions leverage the power of collaboration
and Cisco Unified Communications to transform customer care from simple phone
transactions into personalized, content-rich experiences that employ voice, video, speech,
web, e-mail, IM, and the power of the network to create compelling, secure, resilient, and
www.cisco.com/go/cc
cost-effective customer interactions.
Gold Sponsors
CloudCraze was created by EDL Consulting to help Salesforce.com enterprise CRM
customers quickly and easily extend their CRM systems to perform eCommerce and
order-entry transactions. CloudCraze-developed sites take advantage of the infinite
scalability and reach of the Force.com platform, allowing companies to scale usage
on-demand.
www.edlconsulting.com
CRMfusion Inc. specializes in data quality solutions specifically for hosted databases.
CRMfusion For salesforce.com customers, CRMfusion develops DemandTools™, PeopleImport™,
and DupeBlocker™, the leading data quality solutions used by more than 2,000
administrators in 15 countries. Based outside Toronto, Canada, CRMfusion has been
www.crmfusion.com
developing data quality solutions since 2000.
Eloqua is the marketing automation leader and provider of best practices expertise for
marketers around the world. Thousands of customers rely on Eloqua to execute, automate,
and measure programs that generate revenue. Eloqua helps decode its buyers’ Digital Body
Language™ by improving the quality and quantity of sales leads, increasing marketing
www.eloqua.com effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna,
Virginia, with offices in Toronto, London, Singapore, and throughout North America.
91
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Gold Sponsors
Gold Sponsors
FinancialForce.com is the new name for CODA 2go! Cloud-based FinancialForce
Accounting is here—and Accounting will never be the same again. Just like Salesforce
CRM, FinancialForce is built on the proven Force.com platform. So it’s pre-integrated
with the CRM, equally flexible and secure, and will delight you with the same legendary
www.financialforce.com ease of use. FinancialForce Accounting gives you on-line, real-time financial information,
always in balance and always up to date. For organizations of any size!
IBM has the software and services to help you get the most from your Salesforce.com
investment. Cognos business intelligence and analytics. Lotus for integrated, online
collaboration and messaging solutions. InfoSphere for a single data view across on-
premise and cloud applications. IBM Global Services to help you to build a cloud
www.ibm.com strategy roadmap—and integrate your salesforce.com deployment to the rest of your
organization. See what we have to offer in booth 501.
Gold Sponsors
iLinc Web and video conferencing solutions empower you to achieve your organizational
goals easily and quickly, making it possible for you to accomplish more, travel less, achieve
TM
LiveOps offers two innovative solutions for enterprises: Contact Center in the Cloud,
a SaaS platform for managing contact centers, and Workforce in the Cloud, an on-
demand workforce for outsourcing call center calls. LiveOps On-Demand Contact
Center Platform brings the innovation of cloud computing to contact centers by
enabling enterprises to rapidly deploy a mission critical and instantly scalable contact
www.liveops.com/on-demand-contact-center
center platform in a pay-per-use model. Companies can achieve greater agility and
operational efficiencies using the LiveOps platform.
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Gold Sponsors
Gold Sponsors
Model Metrics delivers applications and services at the cutting edge of the fast-growing
cloud computing industry. Since its founding in 2003, Model Metrics has become one
of salesforce.com’s most diversified and respected partners. Headquartered in Chicago
with offices in San Francisco, Los Angeles, New York, Detroit, Minneapolis, and Dallas,
Model Metrics’ customer base spans all industries and includes enterprises such as
www.modelmetrics.com
Abbott, Allstate, Aon, Cars.com, CME Group, Honeywell, InfoUSA, MasterCard,
Medtronic, and Orbitz.
Right90 provides on-demand software to easily capture, vet, and analyze the data
necessary to create a real-time, trusted sales forecast. With immediate insight into sales
R
forecast changes, Right90 delivers actionable information that companies can confidently
act on to achieve business goals. Companies in manufacturing, professional services,
consumer goods, and energy verticals have successfully deployed Right90 to deliver
www.right90.com
superior product pricing, availability, and features to their customers, while improving
margins, cash flow, and revenue.
Salesgenie.com is the leading provider of targeted lead generation for sales professionals.
Salesgenie offers targeted online access to the highest quality business and consumer
sales leads in the industry. Advanced filtering, mapping, and scoring capabilities enable
users to zero in on more prospects like their best customers. Salesgenie is available on
www.salesgenie.com/dreamforce
demand from a laptop or a mobile device and is now integrated with salesforce.com. Get
quality sales leads now; ask about our Dreamforce special!
Gold Sponsors
Silverpop’s Web-based solutions enable companies worldwide to build relationships
with customers and prospects through the creation, automation and delivery of relevant,
online messaging. Companies rely on the Silverpop Engage platform to create and
manage multi-channel marketing campaigns that reach millions of individuals—one at
a time—enhancing lifetime customer value and brand loyalty. Silverpop’s Engage B2B
www.silverpop.com/b2b
platform seamlessly scores sales leads, nurtures them through the pipeline and measures
campaign return-on-investment.
Vetrazzo is the leading manufacturer of recycled glass surfacing for the countertop
market; transforming waste glass from sources as diverse as building demolition windows
to last night’s Heineken and Chardonnay bottles into stunning, focal point surfaces. To
accommodate our growth as a leader in the Green Building movement, we’ve advanced
far beyond CRM. Vetrazzo’s entire operations run on the Force.com platform; managing
www.vetrazzo.com the complexity of national distribution, logistics, inventory, service and manufacturing
while maintaining flexibility.
95
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Silver Sponsors
Silver Sponsors
Adobe Systems Incorporated offers business, creative, and mobile software solutions
that revolutionize how the world engages with ideas and information. With a reputation
for excellence and a portfolio of many of the most respected and recognizable software
brands, Adobe is one of the world’s largest and most diversified software companies.
www.adobe.com
Apttus offers award-winning contract and proposal management solutions that are built
on Force.com and utilize salesforce.com’s certified cloud infrastructure. Apttus is used
by many Fortune 500 organizations as well as by organizations that have only five users.
www.apttus.com
Please visit Apttus to see the most progressive Force.com applications.
Cloud2MailTM puts the Relationship back into CRM. In today’s digital world, the printed
letter is becoming less frequently used. Cloud2Mail is a powerful solution that enables
communication via Real Mail, Easy as Email. With Cloud2Mail, companies of all sizes
www.cloud2mail.com can now leverage the power of personalized mail directly from salesforce.com.
Silver Sponsors
Genius.com on-demand solutions help B2B marketing and sales teams solve their
biggest challenge—working together more effectively to identify and connect with their
best prospects at the right time, with the right information. Genius solutions automate
www.genius.com email marketing and lead nurturing, and they deliver campaign results in real time,
without IT.
Access Hoover’s adds value to your CRM system by enriching existing data and fuels
your CRM with a rich source of quality leads. Utilize Hoover’s business insight to fill in
the gaps in your customer information with +50 Hoover’s data points for more than 32
www.crm.hoovers.com/salesforce million companies and 37 million executives.
iContact, the Email Communication Experts, empowers businesses of all sizes to easily
create, send, and track your email marketing campaigns and newsletters. Now you can
use iContact as a seamlessly-integrated Salesforce application to Engage, Educate, and
Retain your current customers, targeted prospects, and website visitors—and ultimately
www.icontact.com
maximize your ROI.
Informavores helps sales, support and services teams deliver the right interactions with
customers. Our business orchestration software ensures consistent quality and eliminates
CRM administration, enabling faster, cheaper and more accurate calls. Delivered from
the cloud and fully integrated with salesforce.com, processes are created by business
www.informavores.com
users—with NO code.
Marketo empowers the revenue cycle. Voted “Best Marketing Automation Application”
on the AppExchange, Marketo Lead Management gives Marketing the power and
flexibility to automate marketing campaigns and deliver more high-quality leads.
Marketo Sales Insight helps Sales prioritize, understand, and interact with the hottest
www.marketo.com
leads and opportunities to close more business faster.
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Silver Sponsors
Silver Sponsors
Integrate in hours or days—not months! Pervasive integration delivers fast, easy,
affordable solutions for organizations of all sizes across the widest variety of scenarios.
It’s the most widely deployed integration platform for connecting salesforce.com with
www.pervasiveintegration.com enterprise applications, databases, file formats, other SaaS applications, and legacy data.
Call 1-888-296-5969 for more information.
Ping Identity is the leader in Internet identity security, delivering Internet single sign-on
(SSO), identity-enabled Web services, and Internet user account management. More
than 350 enterprises, SaaS vendors, and online service providers worldwide rely on Ping
www.pingidentity.com Identity to streamline application access, reduce administrative costs, generate additional
revenue, and improve security. Visit www.pingidentity.com for more information.
QlikView is a new kind of business intelligence tool that delivers rapid time to value.
QlikView makes the powerful simple and enables users to slice and dice data without
limits. For the first time, the power of real-time business answers is in the hands of all
www.qlikview.com users, so they can make better decisions to take action now.
ServiceMax is the first and only complete on-demand field service solution. A native
Force.com cloud application, ServiceMax increases both revenue and customer
satisfaction by streamlining and optimizing all field services activities. Customers include
www.servicemax.com large enterprises such as DuPont, BioRad, and Pentair, and smaller companies such as
Advanta Clean and Everyday Wireless.
Silver Sponsors
Sesame Software’s Relational Junction product suite is an established standard for
salesforce.com integration and bi-directional data warehousing of all your salesforce.com
data. Salesforce.com’s largest and smallest customers depend on Relational Junction for
efficient, reliable data replication to and from any database platform, providing a SQL
www.sesamesoftware.com interface to their salesforce.com data.
Improve the quality of your data by easily verifying, enhancing, and standardizing
contact, lead, and account records. Proactively communicate using automated voice
and SMS campaigns. Access vital details about companies directly in salesforce.com.
Seamless integration lets you focus on your business. StrikeIron provides accurate data.
www.strikeiron.com
Right when you need it.
Verizon Wireless operates the nation’s most reliable and largest wireless voice and data
network, including the largest 3G broadband network. Verizon Wireless is the largest
wireless carrier in the U.S. with 87.7 million customers and has the highest customer
www.verizonwireless.com
loyalty in the industry. For information on products and services, visit verizonwireless.com.
99
SILVERPOP ENGAGE B2B
AND SALESFORCE.COM Marketing’s Vows
Some things are just “You will have insight
into marketing
right together activities, get only
qualified leads, and
have lead history”
Sale’s Vows
“You will have visibility Silverpop Engage B2B is the leading
into lead progression,
closed revenue, and
marketing automation solution to:
I will not cherry pick Create: Email, Landing Pages, Surveys, Forms
leads”
Execute: Automated Campaigns
Manage: Lead Scoring, Routing & Nurturing, CRM Integration
Silverpop | 200 Galleria Parkway, Suite 750 | Atlanta, GA 30339 | 1-877-484-7704 | www.silverpop.com/b2b
www.cisco.com/go/cc
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Bronze Sponsors
Bronze Sponsors
AMC TECHNOLOGY
www.apprivo.com www.AriaSystems.com
www.assuresign.com
www.contactual.com www.cubetree.com
www.datatrim.com
www.forseva.com www.hcltech.com/enterprise-
www.gooddata.com transformation-services/salesforce/
www.helpstream.com
www.hireon-demand.com www.htc.com
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Bronze Sponsors
Bronze Sponsors
www.kpmg.com www.LessSoftware.com
www.lattice-engines.com
P rintSf.com
Print & Mail for Salesforce
WEBCOM inc
SIMPLIFY
ZenKraft
www.xobni.com www.zenkraft.com www.zoominfo.com
www.zuora.com
Industry Solutions
E T H E R I O S®
www.mkpartners.com
n e t w o r k s
www.kailea.com/appexchange.php
www.jpwconsulting.com
Spot
www.netexam.com
www.myinventorynow.com
CMYK
www.scoutsft.com
Black
White
www.tier1crm.com www.voylanthealth.com
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Exhibitor
Exhibitor
www.mastermindsoftware.com www.aptaria.com
www.access-commerce.com
able
www.box.net www.branchitcorp.com www.expandable.com
www.ineedsaleshelp.com www.iq2020.com
www.idaapps.com
™
!
by
www.stream.com
www.steelbrick.com
109
Visit DocuSign
Close it in the Cloud! Booth #1118
SM
©2009 DocuSign, Inc. All rights reserved. DocuSign, the DocuSign logo and Close it in the Cloud! are trademarks or registered trademarks of DocuSign, Inc. in the United States and or other countries.
SALES & MARKETING ACTUALLY CAN BECOME BFFS
Eloqua proves, irrefutably, the impact of marketing on your sales
pipeline - and your company’s bottom line.
With Eloqua, your marketing team consistently provides sales with vital insight on
the behavior, interests, and intent of prospects. Together, you develop a “contract”
on how sales opportunities are qualiied, distributed and cultivated.
cente but a
As a result, sales reps thrive. Marketing is regarded not as a cost center,
REVENUE GENERATOR. No wonder sales and marketing executives using Eloqua
become BFFs.
1% Time
Salesforce.com employees are encouraged to volunteer 4 paid
hours per month, amounting to 6 paid volunteer days each year.
This year alone, salesforce.com employees will provide more than
50,000 hours of service to communities globally.
The Salesforce.com Foundation would like to salute the business partners that share our vision of creating a better world by contributing
back to our communities through the adoption of the 1% model. These partners have implemented at least two of the three 1%’s in their
companies. We’d also like to thank the partners that, in their own way, are improving the operations of nonprofits globally. If you’d like to
learn how you can share your strength to create a better world, please visit: www.salesforce.com/powerofus
AMC TECHNOLOGY
CRMfusion
E T H E R I O S®
Dreamforce Gives Forward provides conference attendees with a meaningful, rewarding, and fun way to help a nonprofit increase its
social impact. More than 1,000 salesforce.com employees, customers, and partners offered their skills to help a nonprofit organization
and we made lots of successful matches.
You can learn more about Dreamforce Gives Forward and the Pro Bono Service Program at the Salesforce.com Foundation booth in
the Campground.
113
Connect
Earthforce Initiative at Dreamforce
Put the power of the Cloud into your business with Cognizant.
With Cognizant as your business partner, you get a technology and industry expert with the single passion
of making your business stronger. You have access to 64,000* plus professionals working from 50 delivery
centers, worldwide. All dedicated to delivering solutions quickly, cost effectively and with incredible
flexibility to meet your most pressing business requirements today -- and tomorrow.
As you migrate toward the Cloud, or extend your commitment to SaaS, Cognizant is there to help. With
our deep domain knowledge, technical knowhow and real-world business experience, we are the ideal
C partner to help you evaluate, configure, deploy and manage new Cloud solutions and services, or
M generate better ROI from your existing SaaS investment. Work with us, and build a more durable and
Y resilient business foundation.
CM
MY
CY
CMY
APTTUS
let Ping transform you into • Protect valuable data
the Rock Star you are! • Increase user adoption
E
TIV
NA
Visit Apttus at Booth 415
www.pingidentity.com
come visit us at booth
403 at dreamforce!
Unique features make this the only effective compliance solution for
Salesforce customers, with full change history and recoverability of
deleted records. Meets SEC Rule 17a and HIPPA requirements.
See us in
Booth 716
www.callidussoftware.com
119
Experience
General Information
The registration desk is located in the North Upper Lobby. Staff BART
is available to assist you during the following hours: Bay Area Rapid Transit (BART) provides transfers from SFO
and OAK to downtown San Francisco. The service is convenient,
Tuesday, November 17 7:00 a.m.–8:00 p.m.
fast, and inexpensive. Trains depart four to five times an hour from
Wednesday, November 18 7:00 a.m.–8:30 p.m.
each airport, and the downtown stations are a short walk to most
Thursday, November 19 7:00 a.m.–6:00 p.m.
downtown hotels. The closest BART station to The Moscone
Friday, November 20 7:00 a.m.–12:00 p.m.
Center is the Montgomery Station.
Session presentations :: Estimated one-way cost to/from SFO: US$8.10
Final versions of all session presentations will be placed on a
:: Estimated one-way cost to/from OAK: US$3.80 plus
special conference page on the salesforce.com Web site shortly
US$3.00 for the AirBart Shuttle from the BART station to
after the conference—for a limited time only. To access these
the airport.
presentations please visit www.salesforce.com.
Travel time to SFO via BART is approximately 35 minutes. Travel
Smoking policy time to OAK is approximately 20 minutes. Please allow extra time
According to California State Law, smoking is not permitted for BART transfers at the airports. For more information, please
inside public places. Smoking is allowed only in designated visit www.bart.gov.
smoking areas outside of Moscone North and South on the
street level.
Wi-Fi instructions
Wi-Fi Internet access will be available throughout The Moscone Encryption is 128-bit. Please be courteous to your fellow users.
Center in designated areas. To access the Internet, select Avoid excessive bandwidth usage and take all appropriate
“salesforce” as the SSID (network name). network security precautions to keep your data safe.
Hotel information
Parc 55 Union Square Hotel 5 blocks 1-415-392-8000 1-415-403-6602 www.parc55hotel.com 55 Cyril Magnin Street
San Francisco, CA 94102
Prescott Hotel - Kimpton Hotel 5 blocks 1-415-563-0303 1-415-563-6831 www.prescotthotel.com 545 Post Street
San Francisco, CA 94102
Serrano Hotel - Kimpton Hotel 6 blocks 1-415-885-2500 1-415-474-4879 www.serranohotel.com 405 Taylor Street
San Francisco, CA 94102
Sir Francis Drake Hotel 6 blocks 1-415-392-7755 1-415-391-8719 www.sirfrancisdrake.com 450 Powell Street
San Francisco, CA 94102
St Regis San Francisco 1 block 1-415-284-4000 1-415-284-4100 www.starwoodhotels.com 125 Third Street
San Francisco, CA 94103
Triton Hotel - Kimpton Hotel 5 blocks 1-415-394-0500 1-415-394-0555 www.hoteltriton.com 342 Grant Street
San Francisco, CA 94108
Villa Florence 5 blocks 1-415-397-7700 1-415-397-1006 www.villaflorence.com 225 Powell Street
San Francisco, CA 94102
W San Francisco 1 block 1-415-777-5300 1-415-817-7823 www.starwoodhotels.com 181 Third Street
San Francisco, CA 94103
The Westin San Francisco, Market Street 1.5 blocks 1-415-974-6400 1-415-543-8268 www.westin.com 50 Third Street
San Francisco, CA 94103
The Westin St. Francis 5 blocks 1-415-397-7000 1-415-774-0124 www.westinstfrancis.com 335 Powell Street
San Francisco, CA 94102
121
Experience
Moscone Center Maps
South Lobby
Stairs DOWN Stairs DOWN Stairs UP
to Esplanade Stairs UP
to Mezzanine Level to Mezzanine Level to Esplanade
MOSCONE CENTER
Escalator DOWN
STREET LEVEL
Escalator DOWN Escalator DOWN Howa
to Exhibit Level to Exhibit Level to Exhibit Level
MOSCONE NORTH 300
Escalator DOWN
Registration
to Exhibit Level
Force.com Force.com
Zone Theater
North Lobby
N
Howard Street
305 306
Keyn
307 308
South Lobby
Stairs DOWN Stairs DOWN Stairs UP
to Esplanade Stairs UP
to Mezzanine Level to Mezzanine Level to Esplanade
309 310
MOSCONE ESPLANADE
309 310
Stratus
Café
MOSCONE ESPLANADE
EAST MEZZANI
203 228 230
122 The Cloud-Computing Event of the Year
WEST MEZZANINE
Cloud Expo
Birds-of-a-Feather Lunches/
Campground/Meal Seating/
Welcome & Networking Reception
N Hal
alll D
New to
Dreamforce
Escalator UP to
Attendee
North Lobby
Orientation/ 123 124 125
Breakout
Sessions Breakout Sessions
134 120 121/122
Hands-On Training
& Certification
304
Networking
306
Keynotes & Global Gala Lounge &
Meal Seating
308
310
MOSCONE SOUTH
us
é
NADE
EAST MEZZANINE
203 228 230 232 234
123
208 220 222 224 226 236
204
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• 1000s of successful integrations Global Marketing Director,
for all types of business. ClickSoftware
Power to Succeed
© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, the Adobe AIR logo, Flash,
sales_info@jobscience.com the Flash logo and Flex are either registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. All other trademarks are the property of their respective owners.
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Simplify SaleSforce integration
No Software. No Appliances. No Coding. No Hassles.
To learn more about Boomi Atomsphere and how on-demand
integration can keep your Salesforce data clean,
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Innovative solutions
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We’re always thinking about
new, smart solutions to help your
business. And with the power
of America’s Largest and Most
Reliable Wireless Network, you’ll
not only have a team of experts
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Network details and coverage maps at verizonwireless.com. © 2009 Verizon Wireless. 94703
Salesforce Mobile
On BlackBerry Smartphones
©2009 Research In Motion Limited. All rights reserved. BlackBerry®, RIM®, Research In Motion®,
SureType®, SurePress™ and related trademarks, names and logos are the property of Research In Motion
Limited and are registered and/or used in the U.S. and countries around the world.
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