Beruflich Dokumente
Kultur Dokumente
Copyright 2010 President and Fellows of Harvard College. No part of this product may be
reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic,
mechanical, photocopying, recording or otherwisewithout the permission of Harvard Business
School.
Sales Data
Sales ice-cream (volume in litres)
Sales specialties (litres)
Revenue from distribution
Total Sales
Cost of Goods Sold
Volume
Euros
('000)
('000)
Price
per
unit
Actual
Volum
e
('000)
4,010
### 17,879
445 9.99% 3,661
4,455
###
###
###
4,618
405
5,023
2,887
1,844
38.29
7,893
2,841
371
###
###
###
3,317
2,047
43.56
410
316
40.03
1,121
693
388
###
###
###
368
298
36.02
Cost ice-cream
8,233
Other Costs
Supervision, energy, maintenance, ...
2,206
Depreciation
467
Operating margin
5,560
861
Depreciation of trucks
507
Selling expenses
1,078
Advertising
1,141
788
158
1,027
Identifiable Assets
Cash (average)
94
580
4,713
5,387
29.8 C
1,049.68 F
14.19 U
460.75 U
144.75 U
215.00 U
29.2
Temperature Variance
257.52 F
Actual
Euros
('000)
Price
per
unit
Varianc
e
2,126
(284)
79
1,921
F
U
F
F
20,158.52
4,127.77
20,589.83
3,331.92
24,286.29
23,921.75
U
U
U
8,899.34
3,203.22
418.30
9,068.61
3,153.76
422.06
1,015 2.76
655 2.20
362
###
106
38
26
F
F
F
1,263.92
781.36
437.47
15,003.61
1,006.17
653.53
349.13
14,653.25
8,663
430
9,282.68
9,268.50
2,324
(118)
2,206.00
2,206.00
467.00
467.00
6,609.68
6,595.50
20,005 4.33
3,377 8.34
79
###
467
5,872
312
908
(47)
861.00
861.00
510
(3)
507.00
507.00
1,139
(61)
1,078.00
1,078.00
1,070
71
1,141.00
1,141.00
810
(22)
788.00
788.00
158.00
158.00
2,076.68
2,062.50
193
(35)
1,242
215
141
(47)
634
(54)
4,726
(13)
5,501
(141)
Temperature Variance
Flex to Actual PriceFlex to Variable Cost
Flex to Fixed Cost
20,005.00
3,377.00
79.00
23,461.00
Volume
Euros
('000)
('000)
20,005.00
3,377.00
79.00
23,461.00
20,005.00
3,377.00
79.00
23,461.00
4756.54
417.15
9,068.61
3,153.76
422.06
9,142.00
3,186.00
438.00
9,142.00
3,186.00
438.00
3,417
2,108
45
9416.26
3281.58
451.14
1,006.17
653.53
349.13
14,653.25
1,015.00
655.00
362.00
14,798.00
1,015.00
655.00
362.00
14,798.00
379.04
306.94
37.10
1045.45
674.65
372.86
###
8,807.75
8,663.00
8,663.00
###
2,206.00
2,206.00
2,324.00
2,324
467.00
467.00
467.00
467
6,134.75
5,990.00
5,872.00
###
861.00
861.00
908.00
908
507.00
507.00
510.00
510
1,078.00
1,078.00
1,139.00
1139
1,141.00
1,141.00
1,070.00
1070
788.00
788.00
810.00
810
158.00
158.00
193.00
193
1,601.75
1,457.00
1,242.00
###
###
###
79.00
###
Sales Data
Sales ice-cream (volume in litres)
Sales specialties (litres)
Total Sales
Cost of Goods Sold
Profit Plan
Volume
Euros
('000)
('000)
Actual
Volume
Price
per unit
('000)
3,575
400
3,975
2,653
1,769
34.37
6,923 3.18
2,670 1.84
279 9.55
2,175
1,450
29.21
381
299
37.09
994 2.75
633 2.30
301 8.67
7,824
362
275
34.73
Cost ice-cream
Other Costs
Supervision, energy, maintenance, ...
2,145
Depreciation
391
Operating margin
5,288
736
Depreciation of trucks
413
Subcontracted transportation
Selling expenses
827
Advertising
1,406
620
Rent
100
158
1,028
Identifiable Assets
Cash (average)
94
423
4,764
5,281
30.2 C
2,362.68 U
1,803.01 F
306.34 U
1,966.00 F
28.5 C
2,277.00 U
267.72 F
Actual
Euros
Price
per unit
('000)
15,507 4.34
3,251 8.13
18,758
(787)
(79)
(866)
U
U
U
15,820.38
3,233.21
19,053.59
15,807.61
3,256.72
19,064.34
5,607 2.58
2,202 1.52
238 8.15
1,316
468
41
F
F
F
8,199.01
3,162.72
318.74
6,923.00
2,670.00
279.00
933 2.58
571 2.08
283 8.15
8,924
61
62
18
1,100
F
F
F
F
1,015.76
797.15
98.88
994.00
633.00
301.00
5,461.32
7,264.34
2,166
(21)
2,145.00
2,145.00
391
391.00
391.00
2,126
(2,126)
U -
4,241
(1,047)
2,925.32
758
(22)
736.00
736.00
424
(11)
413.00
413.00
77
(77)
U -
786
41
827.00
827.00
1,408
(2)
1,406.00
1,406.00
644
(24)
620.00
620.00
100
100.00
100.00
193
(35)
158.00
158.00
(149)
(1,177)
(1,334.68)
468.34
98
(4)
266
156
4,837
(73)
5,201
80
4,728.34
Euros
('000)
('000)
15,507.00
3,251.00
18,758.00
15,507.00
3,251.00
18,758.00
15,507.00
3,251.00
18,758.00
3682.25
412
###
###
###
6,923.00
2,670.00
279.00
5,607.00
2,202.00
238.00
5,607.00
2,202.00
238.00
2,240
1,494
30
###
###
245.14
994.00
633.00
301.00
933.00
571.00
283.00
933.00
571.00
283.00
372.86
283.25
35.77
960.99
588.13
291.49
6,958.00
8,924.00
8,924.00
2,145.00
2,145
2,166
391.00
391
391
###
2,166.00
391.00
2,126.00
2,126.00
4,422.00
6,388.00
4,241.00
###
736.00
736.00
758.00
758.00
413.00
413.00
424.00
424.00
77.00
77.00
827.00
827.00
786.00
1,406.00
1,406.00
1,408.00
620.00
620.00
644.00
644.00
100.00
100.00
100.00
100.00
158.00
193.00
193.00
162.00
158
2,128.00
(149.00)
786.00
###
###
Exhibit 1 Examples of Standards for the 2009 Profit Plan (Spanish Region)
Standards
Percentage of volume from specialties
Selling prices (in Euros)
Ice-cream (per litre)
Specialties (per litre)
Manufacturing costs (in Euros)
Dairy ice-cream (per litre)
Other ingredients ice-cream (sugar, flavor, etc. per 100 grams)
Other ingredients specialties (sugar, flavor, etc. per 100 grams)
Labor (wage per hour)
Labor hours ice-cream (litres per hour)
Labor hours specialties (litres per hour)
Volume
Dairy ingredientsice-cream (% of volume)
Other ingredientsice cream (grams per litre)
Dairy ingredientsspecialties (% of volume)
Other ingredientsspecialties (grams per litre)
Spain
10%
4.42
8.13
2.61
1.51
2.12
8.13
107.20
11.04
72%
48
93%
73
Sales Data
Sales ice-cream (volume in litres)
Sales specialties (litres)
Total Sales
Cost of Goods Sold
Profit Plan
Volume Euros
Actual
Volume Euros
('000)
('000)
('000)
2,453
272
2,725
10,967
2,232
13,199
1,864
1,275
33.10
259
196
24.24
Variance
('000)
2,480 11,106
276 2,253
2,756 13,359
139
21
160
F
F
F
4,963
1,885
300
1,895
1,296
36.03
4,986
1,932
328
(23)
(47)
(28)
U
U
U
689
425
220
4,717
257
197
23.29
676
430
212
4,795
13
(5)
8
78
F
U
F
F
1,142
1,135
109
109
3,466
3,551
85
Delivery expenses
329
315
14
Depreciation of trucks
198
198
Selling expenses
314
344
(30)
1,328
1,288
40
558
574
(16)
Rent
122
122
158
193
(35)
459
517
58
94
108
(14)
377
357
20
2,763
2,764
(1)
3,234
3,229
Cost ice-cream
Other Costs
Supervision, energy, maintenance, ...
Depreciation
Operating margin
Selling and Administrative Expenses
Advertising
Identifiable Assets
Cash (average)
Accounts Receivable (average)
Plant and equipment (net of depreciation 3,200)
Total identifiable assets
Conditions for tourism
Average summer temperature
29.7 C
29.8 C
603
2.76
1.98
1,194
Other Ingredients
1.56
0.69
416
Labor
0.09
0.09
57
Other costs
0.46
279
Depreciation
0.09
56
S&A expenses
0.04
23
5% profit margin
0.17
101
3.53
2,126
Average
29.8 C
Spain
Year
Temperature
Sales Volume
(degrees Celsius)
('000 litres)
1995
30.8
1,069
1996
31.2
1,272
1997
29.0
1,402
1998
31.6
1,685
1999
29.8
1,852
2000
28.3
2,006
2001
28.0
1,964
2002
27.5
2,033
2003
29.9
2,231
2004
30.4
2,481
2005
31.8
2,684
2006
32.4
3,036
2007
30.4
3,346
2008
31.0
3,722
2009 (budget)
4,094
Average
Year
1999
2000
2001
2002
2003
2004
2005
2006
2007
30.2 C
Volume Growth
6.7%
3.4%
15.5%
18.5%
-2.3%
11.3%
12.7%
10.9%
8.6%
7.3%
7.1%
10.2%
7.6%
9.0%
9.1%
Volume Growth
18.9%
10.2%
20.2%
9.9%
8.3%
-2.1%
3.5%
9.8%
11.2%
8.2%
13.1%
10.2%
11.3%
10.0%
10.2%
Italy
Temperature
Sales Volume Volume Growth
(degrees Celsius)
('000 litres)
32.2
892
30.4
1,036
16.1%
28.6
1,143
10.3%
31.8
1,434
25.6%
28.1
1,508
5.1%
28.2
1,639
8.7%
29.0
1,771
8.0%
28.3
1,872
5.7%
30.1
2,090
11.7%
2008
2009 (budget)
Average
30.0
29.7 C
2,433
2,725
16.4%
12.0%
12.0%