Business Communication

It is concerned with the study of

communications between individuals
and groups occurring in the process
of an administration and
management of an organization.

Elements of Business Communication

1.
2.
3.
4.
5.
6.
7.

sender/s
receiver/s
message
channel
noise or barriers
feedback
situation

Four Considerations of a Business Letter

1.
2.
3.
4.

Subject
Audience
Purpose
Style

Style
Part 1 of the body state your
purpose.
Part 2 of the body explain what
you want to happen or explain the
information you have.
Part 3 of the body request action
conclude, or thank the reader for
his purpose.

The Goals of Business Communication

It carries a message of importance.
It must deliver promptly so that the
recipient of the letter will reply
favorably at once.
It should sell either goods, goodwill or
both, or pave way for the business
transactions.
It is a business letter.

6 Cs of Business
Communication

Correctness
Refers to the absence of any stumbling
block in any part of the letter.
Poor spelling, careless letter layouts,
haphazard punctuation, defective
grammar distract and clog the flow of
thoughts.

Conciseness
Refers to the importance given to each word in
the letter. Ideas in the letter are contained in
few words only.
Brevity

(46 words)
I wish each and every person who receives this
notice and has a suggestion to make states what
he has to say on the enclosed card, sign it and
drop it in the mail at once that I may I know his
opinion as soon as possible.
(12 words)
Please write your suggestions on the enclosed
card and mail it immediately.

Concreteness
Refers to the writing details in sharp
and definite manner.

1. We make the finest blankets

2. This soap gives generous lather.
3. This airplane is the fastest in the world.
1. Parce blankets are soft, light and fluffy.
These blankets provide great warmth
without added weight and induce restful
sleep.
2. Surf multiplies itself in lather in 300 times.
3. SR 71 Blackboard holds the worlds speed
record of 2,188 miles an hour.

Clearness
Refers to the absence of
misunderstanding on the part of the
reader as he goes through reading letter
Clear writing comes clear thinking.
Completeness is one of the essentials
of clearness.

Consideration
The you attitude
Refers to thinking about reader first
before anyone else
Will you provide us our report? We are collecting
data for an important study.
Do you want a free painting that 2,847 men
considered the best kind they have ever seen?

1. We are informing you that we have new

arrivals from Korea. We are confident that
our ladies dresses will make you more
sophisticated. We can provide you designs
which will make you Christmas more
memorable.
2. Now is the time when you will find your
account more convenient. With November
only a few weeks off, everyone is looking
for smart and fashionable Christmas
outfits and we feel that we can supply you
with the designs you are looking for. You
will enjoy 10% discount if you will do you
shopping not later than December 15.

Courtesy
Refers to the pleasantness in the feeling or
tone of a letter.
It is a trait that engenders goodwill and
friendship.
It is expressed in its most genuine form by:
the manner you assume towards others
the languages and tone in which you
express yourself
the generous attitude you take towards
others.

We are surprised that you were not satisfied

with our adjustment of your complaint.
We are sorry that you were not completely
satisfied with the quality of the last
shipment of mens shirt that we sent you on
May 5.

We do not consider that the present condition of

your business warrants are giving you a credit.
Of course, we shall accept your orders on cash
basis.
We appreciate your order and we want your
business. We believe, however, that at present,
you should not stock up so heavily. It would be
better if you place a smaller order. You can take
advantage of our cash discount.

1.
2.
3.
4.
5.

See me at 9:00 tomorrow.

Please send12 dozens of fluorescent lamps.
Please let me know how much rental you charge.
You will take our ice cream.
Help us meet our sales quota by sending us your
order now.
6. We find it hard to understand why the refrigerator
should have caused you any trouble.
7. It is hoped that words from Mr. Carlos Garcia in
connection with the completion of the project will
be received by us at an early date.
8. We will only be selling these items in our Quiapo
branch.
9. Cant you deliver my order on time?
10.We have many interesting books in our bookstore.

Parts of Business Letter

Letterhead
Dateline
Inside Address
Attention Line
Salutation
Subject Line
Body
Complimentary Close
Signatory Block
Reference Initial
Enclosure

Carbon Copy

Most formal and Impersonal

Salutation
Complimentary Close
Sir:
Very respectfully,
Madam:
Yours,
My dear sir:
Yours,
My dear Madam:
Respectfully yours,
Dear Sir:
Respectfully yours,
Dear Madam:
Yours respectfully,

Personal
Formal
Formal
My dear Mr. Reyes,
Very sincerely yours,
My dear Miss Santos, Yours truly,
Very cordially yours,
Yours very earnestly,
Very affectionately yours,
Yours very faithfully,

Full Block

Modified
Block

Semi-Indented

Application Letter and Resum

Writing an Application Letter

To gain favorable action
First and second paragraphs should be
varied the situation:
the purpose of the letter
where and how you learn the
vacancy
a summary statement of your special
qualification

 To create interest, desire and to convince

the reader
Offer support to the statement in the
first paragraph
Emphasize the highlights of your
educational background.
Use concrete words
Make your statements as useful as
possible
Indicate the qualification of summary

 To stimulate action

Solicited

Unsolicited

Resum