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Punjab Group of Colleges

Johar Campus, Lahore

Introduction to Business
Final Project Guidelines
Select any Public Limited Company/Bank whose head office located in Pakistan. Your selected
company must have its website and it should be registered on stock exchange. Selected company
must engage in international business (imports/exports). Selected company must have its
offices/branches at Lahore.
Now you are require to start your project with the introduction of company (History) than its
mission vision statements and core values, nature of business and form of business organization
(sole, partnership, joint stock company or multinational company). Explain the main products or
business of your selected company. Then you are required to discuss its levels of management or
organizational structure, highlight the social responsibility towards workers, investors, society,
environment and government and ethical environment of your company. Explain its code of
conduct for employer and employees. Critically analyze the major competitor of your company
and SWOT and PEST analysis. Students are also required to analyze the functioning of various
departments of company their coordination among each other (production and operations
management, marketing, human resource management and finance). Highlight the production or
quality assurance process and technology the company is using. Finally make a simple analysis
of last year profits and costs.
At the end of all the above requirements make your own suggestions and recommendations for
every important area. Above all topics have been summarized from your syllabus book so for
your assistance you may consult your book and slides.

This is a group project so you need to submit a detail hard copy of your project and make
Power Point Slides for presentation in your class. Use only relevant material. Visit
industry/company/bank personally for completion of this project.
Marks will be awarded on the basis on individual performance. 10 marks are for hard
copy report submission for group and 10 marks for individual presentation.
In case of any queries you may contact me in my office hours.

Good Luck!
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Final Project Guidelines

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