Date: 22 March 2016

Name: Joey Ng Zhi Yu

Tutorial group: W3
Assignment 3: Yahoo
Matric Number: A0131601
1a Media Release

Yahoo! Singapore
NEWS
Embargo till 19 Feb 2016

Yahoos global restructuring for greater strategic growth

SINGAPORE, 19 Feb 2016 Yahoo is looking to restructure business operations globally in
attempts to increase profitability and strengthen business operations focus. This streamlining
seeks to concentrate on Yahoos value-added products and assets that will benefit not only the
company but for users at large by increasing efficiency.
Yahoo will be focusing on mainly core media and communications, platforms and data, while
reducing diversifying efforts and exiting from previous spinoff projects such as Alibaba. This is
to drive growth in midst of Yahoos stagnant performance due to competition as well as the
economic downturn in the markets. By concentrating on a smaller portfolio of products
consisting of Yahoos core strengths, Yahoo can pursue higher value and efficiency for its
stakeholders.
"This is a strong plan calling for bold shifts in products and in resources", said chief executive
Marissa Mayer in a statement announcing the strategic plan. This restructing would mean
reorganising global officies internal mangement. Investors have also been pressurising to cut
costs and trim down yahoos workforce due to sluggish Returns On Investments (ROI). Several
staff in Yahoo Singapore will be laid off as a result, including editor-in-chief, Marc Lourdes. The
layoffs have been deeply considered and employees will be compensated fairly. Yahoo Singapore
will provide the necessary resources for these employees to cope with this transition.

Despite the changes, Yahoo Singapore will continue to provide quality products and content to
users and advertisers. While considering strategic alternatives for core business, Yahoo can look
to better planned growth and productivity in the long term. Users, advertisers and businesses can
rest assure that they will not be negatively affected in terms of Yahoo Singapores service.
About Yahoo Singapore (https://sg.yahoo.com/)
Yahoo Singapore is primarily a news media website, providing relevant and reliable information
on current issues as well as lifestyle content. We present highly personalised content for our
users, catered to their interests, as well as offering connectivity and accessibility through our
search engine. Thus, we create high value for advertisers, bringing audiences that matters. And to
audiences, companies that matter to them.
For more information contact:
Ms Joey Ng Zhi Yu
PR Manager for Yahoo Singapore
Tel: 6421 5850
Email address: joeyng@yahoo.sg

1b Internal Staff Statement

Yahoos global restructuring plan impact on Yahoo Singapore

Dear fellow Yahoos,
Yahoo HQ has issued out a restructuring plan, affecting its worldwide operations. This is in part
of Yahoos strategic turnaround plan to increase focus in business operations and profitability to
promote growth. The plan will affect Yahoo Singapore directly in terms of operations and
management changes.
Changes in organisational employment have not been easy and even though some decisions were
made, they were made only after careful consideration. We assure that our fellow ex-Yahoos will
be compensated fairly for their contributions and hard work done for the company. One of our
fellow colleagues leaving us is our dear editor-in-chief Marc Lourdes who has been contributing
and managing quality content consistently.
Company transitions are never easy and we are saddened to lose these capable colleagues.
However, performance of Yahoo globally has been inadequate and the management overhaul is
necessary for Yahoos long-term survival.
Shifts in resources and management are needed to quicken Yahoos transformation. With this
transition, Yahoo will be focusing on three core businesses: core media and communications,
platforms and data while reducing diversifying efforts.
Thank you for your support all these years to Yahoo Singapore and Yahoo itself. Please continue
to support us as we all work as part of the society to contribute to a free and efficient Internet for
the world.
Rose Tsou
Yahoo APAC SVP Managing Director

2
The internal staff statement release should be released first, before the media statement is
released to third party news organisations. That way, employees will have first hand information,
directly from the source and can act as advocates. This also reduces needless panic and confusion
if they were to know it through the news first. It should happen on 18 Feb but only after the tobe-dismissed staffs have been notified so that it would not cause unnecessary anxiety or fear
within the company, among the employees. Thus the email and statement should be sent later in
the day, (after the dismissal) around 4pm, through the mediated channels, namely intranet and
emails. It cannot be too late after employees have been notified, or else misinformation and
rumours may spread. With the statement released within the day of the dismissal, it can quickly
frame the issue in the companys advantage. Being a Friday and close to the end of office
working hours (5:30pm), employees not affected by the retrenchment would be more likely to
pay less attention and worry to it as they are looking forward to knock off and the weekends.
Emails are personally directed to employees thus the dissemination of information can take place
fast and if they need to refer to the information, it would be available on the intranet.
As for the media release, which is to be released after the internal staff statement, it should be
done on 19 Feb, 9:30am, the beginning of office hours. If the news story is released on a
Monday it may prove to be strategic due to news media clutter that happens on Monday being
the start of the week where less space and attention may be given to Yahoos news. And if it is
released on the weekend, people may be more relaxed and not bother about this issue if they are
non-publics, reducing spread and impact.
The reasons and message of the employees dismissal said personally to them should be
consistent as what is mentioned in the staff release so that the message would be consistent thus
stronger and more sincere.