Chumbak

Q1 Have you heard about the brand 'Chumbak'?

Yes (1)
No (2)
If No Is Selected, Then Skip To Concept
of Chumbak store is as follow...

Q3 What different categories are

you aware of Chumbak?
Apparel (1)
Accessories and Jewellery (2)
Collectibles (Key chains, magnets, Mugs, Stationery etc.) (3)
Tech Accessories (Laptop and tablet sleeves, Phone cases) (4)
Home dcor (5)
Furniture (6)
Bags (7)
Others (8)
Q4 Have you ever purchased from
chumbak?
Yes (1)
No (2)
Q6 What did you buy from Chumbak?
Apparel (1)
Accessories and Jewellery (2)
Collectibles (Key chains, magnets, Mugs, Stationery etc.) (3)
Tech Accessories (Laptop and tablet sleeves, Phone cases) (4)
Home dcor (5)
Furniture (6)
Bags (7)
Others (8) ____________________
Q5 Please rate the following
characteristics of Chumbak on a scale of 1 to 5 (1- lowest, 5-highest)
1 (1)
2 (2)
3 (3)
Unique

Designs (1)
Product

Range (2)
Store

Ambience (3)
Pricing and

discounts (4)
Accessibility

(5)
Cool factor

(6)

4 (4)

5 (5)

Q7 Do you know about large format

stores of Chumbak other than kiosks?
Yes (1)
No (2)
If No Is Selected, Then Skip To
...

Q9 Please rate the following

characteristics of Chumbak large format store on a scale of 1 to 5 (1- lowest, 5-highest)
1 (1)
2 (2)
3 (3)
4 (4)
5 (5)
Product

Range (1)
Accessibility

(2)
Ambience (3)

Quality of

customer
service (4)

Q10 Please rate the following

characteristics of Chumbak Kiosk on a scale of 1 to 5 (1- lowest, 5-highest)
1 (1)
2 (2)
3 (3)
4 (4)
Product

Range (1)
Accessibility

(2)
Ambience (3)

Quality of

customer
service (4)

Q8 Which one of these do you

prefer large format store or kiosk?
Large store format (1)
Kiosk format (2)
Q11 State your preference in terms
of product category- Apparel
I will go to Chumbak to buy Apparel (1)
I will buy apparel if I like it in this store (2)
I may or may not buy apparel from Chumbak (3)
I will not buy apparel from Chumbak (4)
I am not aware of apparel of Chumbak (5)

5 (5)

Q12 State your preference in terms

of product category- Furniture
I will go to Chumbak to buy furniture (1)
I will buy furniture if I like it in this store (2)
I may or may not buy furniture from Chumbak (3)
I will not buy furniture from Chumbak (4)
I am not aware of furniture of Chumbak (5)
Answer If Have you heard about the brand 'Chumbak'? No Is Selected
Q2 Concept of Chumbak store is as follows: Design led lifestyle brand having
products like collectibles, apparel, accessories, home dcor, furniture, bags with India
inspired themes.

Answer If Have you heard about the brand 'Chumbak'? No Is Selected

Q15
I definitely would buy it (1)
I would most probably buy it (2)
I might or might not buy it (3)
I most probably would not buy it (4)
I definitely would not buy it (5)

Q13 Age
15-20 (1)
21-25 (2)
26-30 (3)
31-35 (4)
36-40 (5)
41 and above (6)
Q14 Gender
Male (1)
Female (2)