Tanya A.

Walsh
3828 Three Ships Landing Virginia Beach, Virginia 23455
(843) 441-1725 Tanya.A.Walsh@gmail.com

Professional Experience
The Pink Palm, A Lilly Pulitzer Signature Store
Assistant Store Manager
November 2014 October 2015
Key Holder & Sales Associate
August 2013 October 2014
Assisted store manager with daily store operations and took full responsibility of store in managers
absence
Worked with manager to meet daily and monthly store goals
Provided plans to improve the stores overall success through promotions, events, merchandising, floor
designs, employee staffing, purchasing, and budgeting through cost saving opportunities
Worked with the creative director and store manager handling social media platforms to gain exposure and
advertise companys products, events, and promotions
Executed direct marketing campaigns to top customers
Established and maintained exceptional customer relationships
Effectively resolved customer complaints in a timely manner
Ensured all employees demonstrated outstanding customer service at all times
Assisted in recruiting and training new employees, while also providing current staff with continual
training and guidance to ensure employee improvement and success
Administered the execution of a new operating system, trained store manager and all employees on new
point of sale software
Managed store schedule, timekeeping, and payroll in managers absence
Received and vouchered new merchandise, assessed damaged products and followed policies to hold
vendors accountable with refunds and/or replacements when appropriate

Bluewater Real Estate
July 2011 March 2013
Marketing Coordinator
Assisted in managing, marketing, and advertising for all divisions of the company which included:
Vacation Rentals, Real Estate, Weddings and Events, Builders, Long Term Rentals, and Pools
Created and designed high quality advertisements for magazines, newspapers, and websites on time and
within budget
Responsible for the full production, creation, design, and content writing of the companys three largest
print and digital publications each year
Prepared and executed e-mail marketing campaigns
Assisted in the complete redesign of the companys website
Maintained daily website updates, photos, banners, property descriptions, listings, and content
Managed listing sites, banners, links, and other content on non-Bluewater websites
Analyzed and tracked total return on investments for advertisements and marketing campaigns
Managed and monitored toll-free numbers and campaign results from reservation sales system
Developed campaigns using Google AdWords to generate revenue and traffic to the website
Tracked and monitored campaigns using Google Analytics
Researched and recommended new advertisement opportunities
Managed the companys social media including Facebook, Twitter, YouTube, and Pinterest
Created giveaways, contests, and various types of fan interactions to gain exposure through social media
Maintained and managed OwnerWeb accounts
Tracked rental history and worked with property managers to improve property bookings
Assisted Bluewater divisions in trade shows and expos for promotional material and set-up
Managed guest surveys, ensuring superior customer service
Acted as a company representative through community involvement in attending Chamber of Commerce
events and meetings, Ribbon Cuttings, Business After Hours, Connect Carteret - A Young Professionals
Network, Crystal Coast Tourism Authority conferences, as well as attended the 2012 North Carolina
Governors Conference on Tourism

Enterprise Rent-A-Car
October 2010 July 2011
Management Trainee
Maintained daily administrative duties including: inventory control, customer service, cash flow
management, deposits, marketing, scheduling, and training
Effectively influenced and interacted with all types of customers, vendors, and coworkers while practicing
superior customer service and implementing proper sales techniques
Consistently maintained and exceeded sales targets and branch customer service scores
Built strong relationships with referrals and regular customers ensuring repeat business
Effectively handled a variety of business situations through problem solving and conflict management
Completed accounting practices to track and account for debits and credits
Successfully generated, accounted for, and tracked profits
Participated in end-of-month procedures such as profit and loss accountability, inventory, key costs, and
purchasing
Maintained and managed a fleet of over 150 vehicles in a cost effective manner
Mentored, trained, developed, and managed new and incoming interns and employees
Installations & Logistics
Summer 2006 and 2007
Headquarters United States Marine Corps, Business Enterprise Office Logistics Reform Division
Intern
Worked closely with upper management to improve the effectiveness and efficiency of Marine Corps
Business Enterprise (Logistics Reform)
Assisted in the development of informational materials on topics of Continuous Process Improvement and
Lean Six Sigma
Worked with finance and accounting department in conducting financial audits
Coordinated out of state Lean Six Sigma training
Worked with graphics department in developing and finalizing promotional materials

Professional Strengths

Multi-task oriented with the capability to support team-oriented projects

Proficient in Microsoft Applications: Word, Excel, and Power Point
Proficient in Adobe Creative Suite: Illustrator, InDesign, and Photoshop

Education

Boston University 2011

Master of Science in Business Administration and Management
Virginia Polytechnic Institute and State University 2009
Bachelor of Science in Business Marketing and Management