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TOWN INFORMATION - HISTORY CARD

TOWN NAME:

Umerkot

SECTION:

HYDERABAD

AREA NAME:

Umerkot

REGION:

HYDERABAD

DISTRIBUTION NAME:

M/S SAFDER ALI TRADERS

DISTRIBUTOR NAME:

SAFDER ALI

COMPLETE ADDRESS:
OWNER / MANAGER NAME:

SAKHI PIR ROAD PLOT # 35 LIAQAT COLONY HYDERABAD


SAFDER ALI

TELEPHONE - OFFICE

238,571,596

MOBILE PHONE:

HOME

3,003,308,989

(2)

BANKS OF DISTRIBUTOR

(2)

DATE OF APPOINTMENT
RESOURCES:
DELIVERY VANS
TRI CYCLES
MOTORCYCLES
QINGQI
ANY OTHER

TOTAL
0
2
1
1

OWNED
01
2
1
1

RENTED
0
0
0
0
0

POPULATION OF TOWN:
NO OF CINEMAS:

HOSPITALS:

INDUSTRY

ARMY CANTEENS

MERCHANDISING DETAILS

Brand

SHOP DETAILS
MODEL
SHOPS

URBAN
VILLAGE
DISPENSER DISPENSER
S
S

RETAIL

URBAN

RURAL

3
4
5

W/SALE

NAMES OF VILLAGES/AREAS BEING COVERED FROM TOWN


CHHOR
NEW CHHOR
HOSRI
KANTIO
RATNOR

KHENSER

ANNUAL MELAS FESTIVALS, SPORTS ETC


DATES
CROPS

CASH CROPS

STAPLE CROPS

OTHER BUSINESSES OF DISTRIBUTOR

MISCELLANEOUS INFORMATION

SALES INFORMATION
TOP 10 BRANDS
Brand

Estimated
Volume

1
3
5
7
9

Brand

Estimated
Volume

2
4
6
8
10

TOP 10 BRANDS (SKU WISE)


Estimated
Brand (SKU) Volume
1
3
5
7
9

Estimated
Brand (SKU) Volume
2
4
6
8
10

Philip Morris (Pakistan) Limited


Distributor

Safder Ali Traders

Town

Umerkot

Month

June: 2015

Date

Brand

Total
Opening

Stock

Lifting from

Lifting from

Lifting

PMPK

Other PMPK

from

Total
Shop Sale

Retail Sale

Warehouse

Distributors

Market

1 Total

1,926.880

1,926.880

2 Total

1,583.920

1,583.920

3 Total

1,005.020

2,115.020

4 Total

1,876.500

1,876.500

5 Total

1,707.780

2,967.780

6 Total

2,926.400

2,926.400

7 Total

2,926.400

2,926.400

8 Total

2,926.400

2,926.400

9 Total

2,911.100

2,911.100

10 Total

2,892.580

11 Total

2,875.680

12 Total

2,859.020

13 Total

2,835.040

14 Total

2,806.200

15 Total

1,110.000
1,260.000

Total Retail

Urban
Mini Whole Sale
W/Sale

Rural
Sale ( Redemption, Free Stock, damages& TO)
Sub
Mini
Total
Total Rural Distributor Total Sales
Free
Trade Offer
Total
Whole
Redemeptio sampli Dama
Sales
R/S
W/S
Retail W/Sale Sale Wholesale
Sales
n
ng
ges

Total

Total Urban

Shop

Retail Total

Wholesale

Sales

Sold to
Other
PMPK
Distribut
or

Closing Stock
Total Sale

Net Sales

Sale

Sale

94.300

127.30

115.000

115.00

242.30

342.30

450.000

0.660

342.960

342.300

1,583.920

98.300

98.30

480.000

480.00

578.30

578.30

0.600

0.600

578.900

578.300

1,005.020

30.800

87.300

118.10

120.000

120.00

238.10

238.10

0.420

0.420

238.520

238.100

1,876.500

17.600

90.800

108.40

60.000

60.00

168.40

168.40

0.320

0.320

168.720

168.400

1,707.780

41.200

41.20

41.20

41.20

0.180

0.180

41.380

41.200

2,926.400

2,926.400

2,926.400

15.300

15.300

2,911.100

33.000
-

100.000

15.300

15.30

15.30

15.30

3.400

14.700

18.10

18.10

18.10

0.420

0.420

18.520

18.100

2,892.580

2,892.580

1.500

14.700

16.20

16.20

16.20

0.700

0.700

16.900

16.200

2,875.680

2,875.680

1.000

15.000

16.00

16.00

16.00

0.660

0.660

16.660

16.000

2,859.020

2,859.020

1.000

22.900

23.90

23.90

23.90

0.080

0.080

23.980

23.900

2,835.040

2,835.040

2.000

26.700

28.70

28.70

28.70

0.140

0.140

28.840

28.700

2,806.200

2,806.200

2,806.200

2,806.200

1.600

25.300

26.90

26.90

26.90

16 Total

2,779.100

2,779.100

1.800

25.600

27.40

27.40

27.40

17 Total

2,751.700

2,751.700

24.000

24.00

24.00

24.00

0.400

18 Total

2,727.300

2,727.300

1.200

26.700

27.90

27.90

27.90

0.200

19 Total

2,699.200

2,699.200

0.600

16.600

17.20

17.20

17.20

20 Total

2,682.000

2,682.000

2.500

14.300

16.80

16.80

16.80

21 Total

2,665.200

2,665.200

22 Total

2,665.200

2,665.200

23 Total

2,646.600

2,646.600

24 Total

2,631.100

2,631.100

25 Total

2,512.200

2,512.200

26 Total

2,496.000

2,496.000

27 Total

2,473.200

2,473.200

28 Total

2,454.400

2,454.400

29 Total

2,454.400

2,454.400

0.400

33.400

30 Total

2,420.600

2,420.600

0.100

35.100

31 Total

2,385.400

2,385.400

Total Total

78,308.720

80,678.72

2,370.00

2.200
0.200
0.800
-

101.70

0.200
-

0.200

2,806.200

27.100

26.900

2,779.100

27.400

27.400

2,751.700

0.400

24.400

24.000

2,727.300

0.200

28.100

27.900

2,699.200

17.200

17.200

2,682.000

16.800

16.800

2,665.200

2,665.200

18.600

18.60

18.60

18.60

18.600

18.600

2,646.600

13.300

15.50

15.50

15.50

15.500

15.500

2,631.100

18.900

18.90

18.90

118.90

118.900

118.900

2,512.200

16.000

16.20

16.20

16.20

16.200

16.200

2,496.000

22.800

22.80

22.80

22.80

22.800

22.800

2,473.200

18.000

18.80

18.80

18.80

18.800

18.800

2,454.400

33.80

33.80

33.80

33.800

33.800

2,420.600

35.20

35.20

35.20

35.200

35.200

2,385.400

4.98

829.80

931.50

775.00

775.00

1,706.50
936.480

Back To Brand List

Page 3 of 22

100.000

200.00

1,906.50

454.32

1,911.48

1,906.50

2,454.400

2,385.400
78,767.240

Philip Morris (Pakistan) Limited

Distributor
Town
Month

Safder Ali Traders


Umerkot
June: 2015
Brand

Lifting from
Other PMPK
Distributors
2,260.000

4,043.600

94.500

757.300

851.800

8.780

20.000

28.780

1.500

12.600

14.100

Red & White KSF 20HL

72.460

80.000

152.460

2.500

42.400

44.900

K-2 KSF 20SC

14.540

10.000

24.540

2.800

16.900

19.700

Diplomat KSF 20HL

Marlboro Red 20

Opening Stock

Urban
Mini W/Sale

Lifting from
PMPK
Warehouse
-

Lifting from
Market

1,783.600

Morven Gold KSF 20HL

Total
Shop Sale

Retail Sale

45.000

Total Urban

730.000
45.000

Shop Sale

Retail Sale

Rural
Mini W/Sale

Total Retail

Whole Sale

Total W/S

Total Rural

Sub Distributor Sales

Sale ( TO, Free Stock, damages& Redemption)


Free sampling
Damages
TO R/s
TO W/s

Redemption

Total Sales

1,581.800

14.100

89.900

19.700

Sold to Other
PMPK Dist.

Total

Grand
Total Sale

Net Sales

Closing Stock
Opening = B

1,581.800

2,261.800

1,783.600

2,261.800

14.100

14.680

8.780

14.680

94.880

57.580

72.460

57.580

19.700

4.840

14.540

4.840

4.980

4.980

31.040

Bond Street Red

8.720

8.720

8.720

Bond Street Blue

7.740

7.740

7.740

2,370.000

4,296.880

101.700

829.800

931.500

44.9

775.000
49.880

775.000

1,706.500

Closing = Z

1,926.880

1.000

200.000

Total

1.000

Total W/S

730.000

31.040

0.600

Whole Sale

Marlboro Gold 20

0.400

Total Retail

200.000

4.980
106.68

4.980

1.000

1,711.480

30.040

2,385.400

31.040

1,926.880

30.040

2,385.400

W/s =
I+J+N+O+U

R/s=
G+H+L+M+Q+R+S+T

730.000
45.000
-

775.000

Sold to Other
Distributor

Primary form LTC Lifting From other


=C
Dist. = D + E

851.800

2,260.000

14.100

20.000

49.880

80.000

19.700

10.000

1.000

936.480

2,370.000

Philip Morris (Pakistan) Limited

Distributor

Safder Ali Traders

Town

Umerkot

Month

May : 2014

Date

Brand

Bond
Opening

Stock

Lifting
Lifting Lifting
from
from
from
PMPK
Other
Warehous PMPK
e
Distribut Market
ors

Total
Shop Sale

Retail

Total

Whole

Total

Sale

Retail

Sale

Wholesale

1 Bond Street Red

9.44

9.44

0.28

2 Bond Street Red

9.26

9.26

0.04

3 Bond Street Red

9.08

9.08

0.08

4 Bond Street Red

8.98

8.98

5 Bond Street Red

8.98

8.98

6 Bond Street Red

8.94

8.94

7 Bond Street Red

8.64

8 Bond Street Red

0.04

6.000
Total
Urban
Sales

0.04

0.22

0.22

0.22

8.64

0.02

0.02

0.02

8.62

8.62

0.06

0.06

0.06

9 Bond Street Red

8.56

8.56

10 Bond Street Red

8.56

8.56

0.40

0.40

11 Bond Street Red

8.16

8.16

12 Bond Street Red

8.16

8.16

0.08

0.08

0.40

0.08

Retail
Sale

Total

13 Bond Street Red

8.06

8.06

0.38

0.38

0.38

14 Bond Street Red

7.60

7.60

0.02

0.02

0.02

15 Bond Street Red

7.46

7.46

0.20

0.20

0.20

16 Bond Street Red

7.16

7.16

0.04

0.04

0.04

17 Bond Street Red

7.08

7.08

0.10

0.10

0.10

18 Bond Street Red

6.88

6.88

19 Bond Street Red

6.88

6.88

0.04

0.04

0.04

20 Bond Street Red

6.82

6.82

0.06

0.06

0.06

21 Bond Street Red

6.62

6.62

0.14

0.14

0.14

22 Bond Street Red

6.48

6.48

0.12

0.12

0.12

23 Bond Street Red

6.30

6.30

24 Bond Street Red

6.28

6.28

25 Bond Street Red

6.20

6.20

26 Bond Street Red

6.20

6.20

27 Bond Street Red

6.16

6.16

28 Bond Street Red

6.00

29 Bond Street Red

5.88

30 Bond Street Red


31 Bond Street Red

0.04

0.04

0.04

0.06

0.06

0.06

6.00

0.08

0.08

0.08

5.88

0.24

0.24

0.24

5.52

5.52

5.52

5.52

230.48

2.34

2.70

2.34

Philip Morris (Pakistan) Limited

Distributor

Safder Ali Traders

Town

Umerkot

Month

May : 2014

Date

Brand

Bond S
Opening

Stock

Lifting
Lifting Lifting
from
from
from
PMPK
Other
Warehous PMPK
Market
e
Distribut

Total
Shop Sale

1 Bond Street Blue

7.58

7.58

2 Bond Street Blue

7.40

7.40

3 Bond Street Blue

7.30

7.30

4 Bond Street Blue

6.78

6.78

5 Bond Street Blue

6.78

6.78

6 Bond Street Blue

6.74

6.74

7 Bond Street Blue

6.58

6.58

8 Bond Street Blue

6.18

9 Bond Street Blue

Retail

Total

Whole

Total

Sale

Retail

Sale

Wholesale

6.000
Total
Urban
Sales

0.18

0.18

0.18

0.10

0.10

0.10

0.52

0.52

0.52

0.04

0.04

0.04

0.16

0.16

0.16

0.30

0.30

0.30

6.18

0.10

0.10

0.10

6.02

6.02

10 Bond Street Blue

5.98

5.98

0.48

0.48

0.48

11 Bond Street Blue

5.42

5.42

12 Bond Street Blue

5.42

5.42

13 Bond Street Blue

5.42

5.42

0.32

0.32

0.32

Retail
Sale

Total

14 Bond Street Blue

5.10

5.10

0.06

0.06

0.06

15 Bond Street Blue

5.04

5.04

0.28

0.28

0.28

16 Bond Street Blue

4.76

4.76

0.10

0.10

0.10

17 Bond Street Blue

4.66

4.66

0.20

0.20

0.20

18 Bond Street Blue

4.46

4.46

19 Bond Street Blue

4.46

4.46

0.04

0.04

0.04

20 Bond Street Blue

4.42

4.42

0.26

0.26

0.26

21 Bond Street Blue

4.16

4.16

0.10

0.10

0.10

22 Bond Street Blue

4.06

4.06

0.14

0.14

0.14

23 Bond Street Blue

3.92

3.92

0.08

0.08

0.08

24 Bond Street Blue

3.84

3.84

0.08

0.08

0.08

25 Bond Street Blue

3.76

3.76

26 Bond Street Blue

3.76

3.76

27 Bond Street Blue

3.76

3.76

0.06

0.06

0.06

28 Bond Street Blue

3.70

3.70

0.40

0.40

0.40

29 Bond Street Blue

3.30

3.30

0.08

0.08

0.08

30 Bond Street Blue

3.22

3.22

31 Bond Street Blue

3.22

3.22

0.20

4.28

157.20

0.20

0.20

4.28

4.28

Bond Street Red


Total
Retail

Rural
Whole
Sale

Total
Wholesale

Total
Rural
Sales

Sub
Distributo
r Sales

Total
Sales

Sale ( Redemption, Free Stock, damages& TO)


Free Damages
Trade Offer
Total
Redemeptio
sampling
n

R/S

Total Sale Net Sales

W/S

0.18

0.18

0.18

0.04

0.14

0.14

0.18

0.04

0.10

0.10

0.10

0.04

0.04

0.04

0.22

0.08

0.08

0.30

0.22

0.02

0.02

0.02

0.06

0.06

0.06

0.40

0.40

0.40

0.08

0.02

0.10

0.08

0.02

0.38

0.08

0.08

0.46

0.38

0.02

0.12

0.12

0.14

0.02

0.20

0.10

0.10

0.30

0.20

0.04

0.04

0.04

0.08

0.04

0.10

0.10

0.10

0.20

0.10

0.04

0.02

0.02

0.06

0.04

0.06

0.14

0.14

0.20

0.06

0.14

0.14

0.14

0.12

0.06

0.06

0.18

0.12

0.02

0.02

0.02

0.08

0.08

0.08

0.04

0.04

0.04

0.06

0.10

0.10

0.16

0.06

0.08

0.04

0.04

0.12

0.08

0.24

0.12

0.12

0.36

0.24

1.58

3.92

2.34

2.34

1.58

Bond Street Blue


Rural
Total
Whole
Retail

Sale

Total

Wholesale

Total
Rural
Sales

Sub
Distributo
r Sales

Total
Sales

Sale ( Redemption, Free Stock, damages& TO)


Free Damages
Trade Offer
Total
Redemeptio
sampling
n

R/S

Total Sale Net Sales

W/S

0.18

0.18

0.18

0.10

0.10

0.10

0.52

0.52

0.52

0.04

0.04

0.04

0.16

0.16

0.16

0.30

0.10

0.10

0.40

0.30

0.10

0.06

0.06

0.16

0.10

0.04

0.04

0.04

0.48

0.08

0.08

0.56

0.48

0.32

0.32

0.32

0.06

0.06

0.06

0.28

0.28

0.28

0.10

0.10

0.10

0.20

0.20

0.20

0.04

0.04

0.04

0.26

0.26

0.26

0.10

0.10

0.10

0.14

0.14

0.14

0.08

0.08

0.08

0.08

0.08

0.08

0.06

0.06

0.06

0.40

0.40

0.40

0.08

0.08

0.08

0.20

0.20

0.20

0.28

4.56

4.28

4.28

0.28

Closing
Stock

9.26
9.08
8.98
8.98
8.94
8.64
8.62
8.56
8.56
8.16
8.16
8.06

7.60
7.46
7.16
7.08
6.88
6.88
6.82
6.62
6.48
6.30
6.28
6.20
6.20
6.16
6.00
5.88
5.52
5.52
5.52

Closing
Stock
7.40
7.30
6.78
6.78
6.74
6.58
6.18
6.02
5.98
5.42
5.42
5.42
5.10

5.04
4.76
4.66
4.46
4.46
4.42
4.16
4.06
3.92
3.84
3.76
3.76
3.76
3.70
3.30
3.22
3.22
3.02

Philip Morris (Pakistan) Limited


Distributor
Town
Month
Date

Safder Ali Traders


Umerkot
June: 2015
Brand
Opening

1 R&W KSF 20
2 R&W KSF 20
3 R&W KSF 20
4 R&W KSF 20
5 R&W KSF 20
6 R&W KSF 20
7 R&W KSF 20
8 R&W KSF 20
9 R&W KSF 20
10 R&W KSF 20
11 R&W KSF 20
12 R&W KSF 20
13 R&W KSF 20
14 R&W KSF 20
15 R&W KSF 20
16 R&W KSF 20
17 R&W KSF 20
18 R&W KSF 20
19 R&W KSF 20
20 R&W KSF 20
21 R&W KSF 20
22 R&W KSF 20

Stock
72.46
63.50
27.20
92.38
87.76
81.58
81.58
81.58
81.18
78.66
76.66
74.10
72.92
70.28
70.28
69.58
68.78
67.48
66.68
66.68
66.68
66.68

Lifting from Lifting from Lifting


PMPK
Other PMPK from
Warehouse Distributors Market

80.00

Total
Shop Sale
72.46
63.50
107.20
92.38
87.76
81.58
81.58
81.58
81.18
78.66
76.66
74.10
72.92
70.28
70.28
69.58
68.78
67.48
66.68
66.68
66.68
66.68

1.00
0.20
0.20

0.40

0.20
-

Retail Sale
2.30
5.70
4.20
4.10
6.00

0.40
1.70
1.30
1.90
1.10
2.50
0.50
0.60
0.90
0.60

Urban
Total Retail
Mini
W/Sale
3.30
5.70
4.40
4.30
6.00
0.40
2.10
1.30
1.90
1.10
2.50
0.50
0.80
0.90
0.60
-

23 R&W KSF 20
24 R&W KSF 20
25 R&W KSF 20
26 R&W KSF 20
27 R&W KSF 20
28 R&W KSF 20
29 R&W KSF 20
30 R&W KSF 20
31 R&W KSF 20
Total R&W KSF 20

66.68
66.68
66.68
66.68
66.68
66.68
66.68
66.68
66.68
-

80.00

66.68
66.68
66.68
66.68
66.68
66.68
66.68
66.68
66.68
2,264.80

2.00

33.80

35.80

K-2 KSF 20SC

n
Whole Sale
5.00
30.00
10.00

Total
Wholesale
5.00
30.00
10.00
-

Sale ( Redemption, Free Stock, damages& TO)


Sub
Total Urban Distributor Total Sales
Free
Trade Offer
Total
Redemeptio sampli Dama
Sales
R/S
W/S
Sales
n
ng
ges
8.30
8.30
0.66
0.66
35.70
35.70
0.60
0.60
14.40
14.40
0.42
0.42
4.30
4.30
0.32
0.32
6.00
6.00
0.18
0.18
0.40
0.40
2.10
2.10
0.42
0.42
1.30
1.30
0.70
0.70
1.90
1.90
0.66
0.66
1.10
1.10
0.08
0.08
2.50
2.50
0.14
0.14
0.50
0.50
0.20
0.20
0.80
0.80
0.90
0.90
0.40
0.40
0.60
0.60
0.20
0.20
-

Sold to
Other
PMPK
Distribut
or

Total Sale
8.96
36.30
14.82
4.62
6.18
0.40
2.52
2.00
2.56
1.18
2.64
0.70
0.80
1.30
0.80
-

45.00

45.00

80.80

80.80

4.98

4.98

85.78

Closing Stock
Net Sales
8.30
35.70
14.40
4.30
6.00
0.40
2.10
1.30
1.90
1.10
2.50
0.50
0.80
0.90
0.60
-

63.50
27.20
92.38
87.76
81.58
81.58
81.58
81.18
78.66
76.66
74.10
72.92
70.28
70.28
69.58
68.78
67.48
66.68
66.68
66.68
66.68
66.68

80.80

66.68
66.68
66.68
66.68
66.68
66.68
66.68
66.68
66.68

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