ROWENA LI

PROFESSIONAL EXPERIENCE
Marketing Associate, NerdWallet, San Francisco, CA
Jan. 2015 Present
Lead a team of four that works cross-functionally to grow the personal finance sites loans and insurance businesses
via a mix of content marketing, SEO, product marketing, media relations, and event marketing | Build strategic B2B
partnerships to increase branded reach and distribution channels | Manage the marketing teams Twitter account,
using it to earn media coverage and business development leads | Onboard all new organic marketing hires and
continually refine the onboarding program
Senior Communications Analyst, NerdWallet, San Francisco, CA
Jan. 2014 Jan. 2015
Built a content marketing plan that resulted in 3000+ pieces of coverage | Led a marketing communications unit
with two direct reports | Increased traffic to insurance-related pages by 5x in a nine-month period | Co-founded
NerdsPayItForward, the company's corporate social responsibility program
Communications Analyst, NerdWallet, San Francisco, CA
July 2013 Jan. 2014
Handled local and top tier media relations, resulting in 350+ hits | Developed the companys outreach strategy for
local TV stations | Copy edited marketing content and collateral
Reporter/Video Journalist, 10/11 News, Grand Island, NE
Aug. 2012 June 2013
Reported breaking news and enterprise stories as a one-man band | Conducted solo live shots using TVUPacks
Scholar, Eric Lund Global Reporting & Research Grant, China
Jan. July 2012
Conducted research and interviews in Chinese on the dying language of Manchu | Filmed, edited, and translated
a short documentary and a collection of Manchu folklore
Investigative Journalist, Medill Innocence Project, Evanston, IL
Jan. March 2012
Conducted interviews and analyzed court proceedings, financial records, legal precedent, and other records to
investigate and report on a possible wrongful conviction in a murder case | Wrote and edited collaborative
stories and videos on the case
Reporting and Field Producing Intern, WGN-TV, Chicago, IL
June Aug. 2011
Field produced breaking news and special reports, including a sweeps story | Increased viewership for the
stations new 4 a.m. news hour via a Twitter campaign | Wrote weekly blog posts on tech and social media
Reporter/Multimedia Journalist, KULR-8 News, Billings, MT
Reported more than 80 breaking news and enterprise stories as a one-man band
EDUCATION
Northwestern University Medill School of Journalism, Evanston, IL
BS in Journalism, minor in Asian American Studies - GPA 3.8, magna cum laude
Universit Paul-Valry, Montpellier III, Montpellier, France
French language and culture, documentary studies

March June 2011

June 2012

Aug. - Dec. 2011