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owadays, we cannot imagine the world without the airline industry, because of its fast
services and huge benefits, which offers to many other industries and societies. Also, its
critical role in creating the new global economy. According to the U.S. department of
transport, this industry is divided into four categories:
1.
2.
3.
4.
Today, the airline industry is one of the most important industries, because it is supporting the
internationalization and globalization objectives for many businesses around the globe. This need
creates big pressure on the plains producers and all other suppliers of airline companies. Also, it
drives them to increase investments, inventions and innovations to satisfy their partners
expectations by delivering their satisfaction.
I have chosen Emirates, because it is a major competitor for many global companies, especially
Air France. The New York Times mentioned: Emirates growing reach, from its Dubai hub,
is unnerving rivals like Lufthansa and Air France. In this paper, I am analyzing the competition
between Emirates Airlines and Air France; Air France is one of the sky teams founders, which
is a carrier network of 19 international carriers and for this reason, I decided to analyze the
competition between Air France and Emirates Airline with its independent growing strategy,
because the carrier network companies cooperate on a substantial level and there is no real
competition between them.
Introduction
Emirates is an airline company based in
Dubai and founded by the United Arab
Emirates government in 1985. Its main
activity is the provision of commercial air
transportation services. Emirates is the
largest airline in the Middle East and
operating nearly 3,400 flights per week. It is
the worlds fastest growing international
airline and its growth has never fallen below
Booking
Complain
Baggage claims
Reservation with partners
General questions
Social Media
As mentioned earlier, Emirates is present
on every social media existing. Whether
they are highly active or not, they are
registered in the following social media:
Emirates Reputation
On the services level
Emirates offers high quality services in an
increasingly way, because customers
expectations are the only certainty for any
business, it is normally go up.
Financial Performance
Emirates airline is always growing by no
less than 20% a year, the profit margin
increased from 2010 to 2011 from 12.7% to
19.4%.
Facebook
Google +
LinkedIn
Twitter
Instagram
YouTube
Pin Interest
SWOT Analysis
Strength
Weaknesses
Strong Hub in Dubai and strategic location
Does not cater a lot of places in US
Has a strong workforce of over 50,000 employees
Labor policies need to be revised
entering the cargo shipping
(Salaries)
top global brand
a strong corporate culture
effectively managing the needs of their target
audience
Low emissions and environment friendly
Opportunities
Threats
Emirates and Tourism Australia signed a global
Increasing Competition in Middle
marketing agreement for joint marketing activities
East
focused on Australia.
Market
Emirates and the Mauritius Ministry of Tourism
Increasing fuel costs
signed
Economic slowdown
an agreement for the development of a series of
joint activities. The UAE, Dubai and Emirates
Airline have secured over 60 open or highly
liberal aviations
Agreements
Table:1
Conclusion
COMPETITORS are fighting back!
Because of the strong competition and
strategies, the global alliance and Sky team,
which includes Air France, mentioned, that
it would add two airlines, the Middle East
Airlines from Lebanon, and the Saudi
Airline of Saudi Arabia, to counter the
5
3rd
Air France
th
7
Not in the top 10
Among top
10 Emirates
Table:-2
CNBC. (2013) High Fliers: The World's Fastest-Growing Airlines. Online From:
http://www.cnbc.com/id/100802254/page/3 Accessed: [15th December, 2013]
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