Your Mobile Growth Partner

years of mobile app

market expertise

completed
projects

happy
clients

worldwide
partners

740

247

240
Mobile Marketing Agency
www.comboapp.com

Clients

Mobile Marketing Agency

www.comboapp.com

Industry Recognition
TOP

TOP

TOP

App Marketing
Agency 2015

Mobile and App Marketing

Companies 2015

App Marketing
Agency 2016

Mobile Marketing Agency

www.comboapp.com

Our Expertise
Marketing Strategy
Development

UI/UX Design
Services

App Monetization
Consulting

User
Acquisition

PR and
Social Media

App Store
Optimization

Mobile Marketing Agency

www.comboapp.com

What we do

About Us

Marketing Strategy
In order to make an app successful, you need to see the big picture.
Our professionals will provide you with an all-encompassing
marketing strategy based on the mobile app ecosystem, with focus
at competitive landscape and audience profile.
We take a data driven approach towards creating successful app
launches by developing winning marketing strategies and promoting
your app to the right audiences.

We take pride in:

Providing market, industry and category research

Performing competitive analysis

Segmenting and profiling audiences

Defining the best times, places and contexts for app launch

Designing user acquisition strategies

Mobile Marketing Agency
www.comboapp.com

Analytics
Media sources attribution needs to be done before an app release in
order to solve the mobile measurement problem while using several paid
media sources along with organic installs. With a properly setup
attribution solution, app marketers can track virtually any program or
traffic source and analyze user behavior.
Its vital to have the strategic picture of media channels planned to be
used during the course of the campaign before selecting analytics
providers and setting up deep-links and custom events for behavioral
tracking.
With increasing usage of TV campaigns and other non-mobile media
marketeers needs to make sure they will be able to identify the
performance of each source and take data driven decisions accordingly.

Mobile Marketing Agency

www.comboapp.com

User Acquisition
Acquiring high LTV users is at the very foundation of an integrated
app marketing effort.Depending on your campaign goals and
marketing strategy, we will consider using mobile performance ad
networks, social platforms (e.g. Facebook and Twitter), RTB
programmatic buying and direct media placement.

Our high user acquisition strategies include:

Implementing a soft launch

Creating high volume burst campaigns

Targeting specific media in niche markets

Sustaining long-term campaigns focused on user base growth

Measuring, iterating and improving user acquisition

Mobile Marketing Agency

www.comboapp.com

UI/UX consulting
Our team of proficient UI/UX consultants will analyse your
product, draw an outline of your user engagement funnel
and study your behavioral data to identify the list of existing
engagement constraints.
This will allow us to develop an understanding of the
updated roadmap for making positive changes of the app
marketing performance and thus increasing your LTV.

We will prepare a report featuring:

Extensive actionable recommendations for improvements

Wireframes and examples of leading and best practices

Optimized algorithms for user interaction with the app

Mobile Marketing Agency

www.comboapp.com

10

Public relations
Let ComboApp boost your product recognition with outreach
through high profile media that cater to your target audiences.
We will engage users with reviews from trusted sources,
relevant forum discussions and social media campaigns.

Our PR and content marketing efforts include:

Performing outreach to niche audiences

Developing media reviews across relevant verticals - tech,

business, digital, gaming

Featuring your app in high profile media outlets

Engaging potential users via social media channels

(Youtube, Facebook, Twitter, iTunes podcasts)

Mobile Marketing Agency

www.comboapp.com

11

App Store Optimization

Well help increase organic downloads through a data-driven app
store optimization. This process includes creating a visually
appealing landing page, delivering the right content at the right
time, and writing a search-optimized description aimed at
significantly improving app discoverability.

App store optimizations include:

Analyzing keywords by frequency and relative weight

Researching competitor keywords

Optimizing your set of keywords, app title and app description

A/B split testing app icon and app store screenshots

Determining the best traffic sources

Iterative ASO strategy release, test, analyze, implement and

plan the next update

Mobile Marketing Agency

www.comboapp.com

12

Case Studies

About Us

Mobile Marketing
Program For Intel
Up to 300% increase in the number of organic app
downloads through custom marketing campaign

Challenge
As Intels official marketing partner, ComboApp is routinely asked
to be a resource for key campaigns. In this particular case, Intel
asked ComboApp to run a multifaceted marketing campaign for a
select ecosystem of mobile app developers.
The client was looking for optimization of their product for
a particular target audience and to create an active user base.
The target audiences, parents, were some of the hardest to court,
because they are very selective in what apps they choose to use
for their families and for themselves.

Campaign Results
ComboApp was able to exceed pre-defined goals significantly raising
awareness of the app, and reach a 300% uplift in organic downloads.
Customized marketing plan for each partner app consisted of:

Market research and focus group studies

Wide coverage via media outlets and bloggers

Social media boost (including Youtube, high-profile iTunes

podcasts and forums)

Targeted user acquisition campaigns

Mobile Marketing Agency
www.comboapp.com

14

Flare Kids
Trusted mobile growth partner for one of the biggest
US cable providers - Cox Communications

Challenge
Cox Communications launched a mobile video content project for children
called Flare Kids. This project is a part of the education and entertainment
platform focused on kids and teenagers.
Comboapp was selected to provide an evaluation of Flare Kids mobile
apps, including:

Information on a suitable monetization model

Detailed competitor overview

Market research

UI/UX audit

Campaign Results

Monetization strategy and analysis based on statistical

data of 29 competitors

Detailed parent and child behavior analysis with data on

search inquiries and content preferences

The list of the most desirable content for kids and most
requested parental control features

Extensive report on app UI/UX recommendations along

with examples of best practices and wireframes
Mobile Marketing Agency
www.comboapp.com

15

MobileSleepDoc
Huge multi-tier marketing push led to dramatic rise
of the brand recognition and increased app usage

Challenge
Mobile Sleep Doc is an app that is synched with FitBit and is designed
to help identify and resolve sleep issues. What makes MSD different: it
is the first sleep focused app/wearable technology that has been
designed by a medical doctor who specializes in sleep disorders.
Comboapp teamed up with board certified sleep specialist Dr. Melissa
Lim to evaluate the MobileSleepDoc app and prepare it for launch.
Comboapp takes pride in having provided marketing support for this
healthcare solution that helps solve a public health problem by
enhancing the quality of life of individuals.

Campaign Results
In the pre-launch stage we determined the best monetization model and
identified key user behavior metrics for the app. App launch was
supported by a multi-tier marketing push, website SEO, ASO and
massive media outreach.

200+ Media hits including Yahoo! Finance, The Business

Journals, WN.com and many more

Outreach to 7,000,000 niche audience through wellness and

fitness bloggers who shared their positive experiences from the
MobileSleepDoc Pro app
Mobile Marketing Agency
www.comboapp.com

16

text in progres

Video Medicine
ComboApp drives 200% increase in user
engagement by analyzing data from custom user
behavior tracking system

Challenge
Video Medicine is a HIPAA compliant telemedicine app that allows
patients to connect with medical specialists using an innovative
face-to-face video chat app. This groundbreaking app allows
patients to benefit from technologies and make professional
healthcare available to all.
ComboApp was proud to establish Video Medicine as the leader in
the telemedicine category. After careful product analysis,
ComboApp developed a tailor-made marketing strategy and PR
plan.

Campaign Results
Omni-channel marketing campaign included:

App Store optimization followed by website re-design that led to

improved click-to-install and install-to-action conversions

Customized user behavior tracking system that provided the

ability to attribute search inquiries to in-app user behavior and thus
deliver personalized messaging led to outstanding engagement results

PR campaign resulted in 90+ media hits in top business and tech

media outlets including: USA Today, Re/code, CNBC and ABC News
Mobile Marketing Agency
www.comboapp.com

17

Office Suite
Office Suite - the MOST downloaded office app on
Google Play - partnered with ComboApp to
launch a major iOS release

Challenge
Agency supported the launch of the iOS version of Office Suite Pro
8 in order to increase the media coverage and number of downloads
within the first week of release for select international target markets
in Europe and Asia.

Campaign Results

Launch and localization of the app in 9 countries, including

reviews in Japan, Russia, UK, Germany, China and India in
relevant languages

Reviews on digital media sites with a general outreach

to 900,000 readers

We were chosen to manage the following:

ASO support (localization, creating video on the apps key

benefits)

Media outreach through popular digital outlets and blogs

Generating buzz around the app within the mobile

marketplace

Extensive social media exposure to tech-savvy user

community of over 300,000 across US and UK
Office Suite reached the highest position in the App Store and
became a Google Play editors choice award winner
Mobile Marketing Agency
www.comboapp.com

18

Bungee Mummy:
Challenges
Instagram and Facebook ad campaigns exceeded
planned eCPI and led to organic uplift

Client Needs
After successful launch of the Bungee Mummy: Kings Escape
mobile game, ComboApp continued to work on its sequel Bungee
Mummy: Challenges.
The goal was to maximize the volume of app installs while decreasing
CPI. Comboapp performed user acquisition test campaign via the
following user acquisition channels:

Instagram ads

Facebook ads

Campaign Results
ComboApp developed and managed the test launch campaign.
With the help of constant data analysis and campaign optimization,
ComboApp delivered:

Successful user acquisition campaign with Instagram ads

5 times CPI decrease as a result of 8 week of campaign

An impressive number of organic installs

Mobile Marketing Agency

www.comboapp.com

19

SeaWorld Kids Apps

A massive PR campaign in Youtube, Facebook,
Pinterest and Parents Blogs led to extensive
exposure in the parents community and increased
overall user acquisitions for SeaWorld

Challenge
ComboApp, an official marketing partner for SeaWorld Kids
mobile app developers, evaluated app portfolio and
designed the marketing strategy for apps launch.
The goal was to reach the U.S. parenting community and
create an active user base within an oversaturated market.

Campaign Results

ASO and variety of creative assets for targeted audience

User acquisition through mobile networks and Facebook

Massive PR campaign through Facebook, Youtube

reviews, Pinterest, mobile networks etc.

High profile iTunes podcasts included Kids Friday

200,000+ outreach through promotional Parent

Bloggers posts
Mobile Marketing Agency
www.comboapp.com

20

Good2Go
The massive PR efforts resulted in over 20,000
downloads within the first week of app release

Challenge
Good2Go app was designed to address the sensitive subject
of sexual consent among college-aged individuals in US.
ComboApp supported the app release and ensured that the media
coverage generated a significant number of downloads within the first
week of release.

Campaign Results
The media outreach addressed an important social issue and spread
awareness of the importance of personal safety. ComboApp was
able to secure a significant amount of media coverage - the app was
featured in hundreds of media outlets.

Media list consisted of 400 targets, including top-tier national digital

outlets, college related lifestyle publications and business/tech
publications

200+ Articles released in The Telegraph,

Cosmopolitan and many more

Television features included: Today Show, MSNBC, The

Doctors and more.

Media collateral included a core value statement, pitch and talking

points.

20,000+ downloads during the first launch week

Mobile Marketing Agency
www.comboapp.com

21

Abby Lee
Dance Secrets
Extensive app performance research and
analytic support

Challenge
Scaling the success of its world-famous tv-show Dance Moms,
Abby Lee Dance Company launched a mobile app. The main
challenge for the Abby Lee Dance Secrets app was to reach its
niche audience.
Comboapp provided a detailed analytics report with a set of
effective marketing recommendations including:

Campaign promotion analysis

Media channels performance research

UI/UX recommendations

User acquisition source evaluation

Campaign Results
App reached 100,000 installs in the first 10 days after launch.
Solution was based on:

Defining the most profitable UA sources for active user base

growth and factors for improving organic traffic volumes

Conducting an app users survey and analyzing user

engagement metrics to increase retention rate

Determining key UX design issues and suggesting a set of

improvements

Creating conversion splits (CVR) by media sources

Mobile Marketing Agency
www.comboapp.com

22

Dressbox
Successful global app launch in selected
markets based on comprehensive research and
customer data analysis leadership

Challenge
Fashion & Innovations LL asked Comboapp to ensure a
successful global market launch of its Dressbox app and its
subsequent promotion. The main challenge was to complete a
thorough market analysis in order to define the primary countries
for app launch and to evaluate its current app version.
Today, Comboapp continues to support the Dressbox app with
localization services for selected markets. We also provide
consulting, and help set up analytics services for tracking
marketing activity, including offline, PR, SMM and UA.

Campaign Results
Comboapp provided a global and detailed analysis of more than 30
countries markets. The final report included:

Market analysis from the perspective of regional features

and app launch potential

Competitor analysis, their features and marketing strategies

Target audience analysis, their behavior, needs and

consumption habits

Based on this report, Comboapp suggested countries with best

potential for Dressbox app launch.
Mobile Marketing Agency
www.comboapp.com

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Why choose us

About Us

Lets get straight to the point

360

full staff capable of delivering

all services in-house

data driven approach for choosing media strategy

and evaluating performance

global and local markets experience expertise in scaling app

user bases and developing growth strategies

Internal Innovation Lab: producing in-house software solutions

for advanced acquisition campaign management and data analysis

In-depth understanding of mobile, digital and offline media and ability

to develop and manage multi-platform, omni-channel projects

Mobile Marketing Agency

www.comboapp.com

25

Challenge us!

ComboApp, Inc.
Willis Tower, 93rd Floor
233 S. Wacker Drive, Suite 9390
Chicago, IL 60606 US
Tel: 773 305 0886 ext. 235
contact@comboapp.com