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Miskin Theatre Assignment

Assignment Cover Sheet

Course Title:

BTEC National Diploma in Music Technology Level 3

Brief IVd By: David MacKinnon

Title:

T6.1 Remix As Marketing Tool.

PASSED: 27/09/2015

Units:

Unit 17 Marketing & Promotion In The Music Industry


(Criteria 1, 2, 3)

Timing within Course:

Yr 2, Term 3, 2016

Date Set:
Submission Deadline:

11/04/16
29/04/16

Special Considerations:

Independent Study is essential.

Resources:

Access To Studio.

Tutors in charge of Assignment: Andrew Pettitt, Richard Clarke


Relevant Departmental Notes
Assessment throughout this course is essentially formative, therefore company members can re-visit or elect criteria as stated
within this brief and from past and future briefs to arrive at their final assessment grades.

Btec National Diploma 2nd yr

Miskin Theatre Assignment


2nd Year National Diploma in Music Technology

The Brief

This project requires you to create 2 remixes for the purposes of marketing a project/ original recording. You will ensure these
marketing tools are fit for purpose in terms of genre and are capable of attracting an audience. This assignment goes hand in hand
with preparing for your FMP. First you must CHOOSE A PREFERRED GENRE, IDEALLY THE STYLE IN WHICH YOU WILL
WORK DURING YOUR FMP.. ie; Pop, alternative, RnB, Hip Hop, Metal etc..
Then, you will;
(i)

(ii)

(iii)

Produce 2 REMIXES (cover versions may also be considered) in the style of your PREFERRED GENRE, 1 of
which can be of the Daft Punk mix. You may use external musicians should you require assistance. You
can work in groups or individually. If you work in groups you can deliver one group remix, but you will
need to provide one additional remix per person.
Ensure you chose material from AS FAR outside your chosen genre as possible; you should then incorporate
stylistic elements consistent with your preferred style. Your two finished mixes should closely match in
terms of sound.
Post both tracks on your Private Tumblr and explain in a minimum of 1000 words how your remixes could
be used to attract traffic and profile to original recordings.

Tasks:
1. Produce 2 Remixes which evidence tangible stylistic change (Unit 17 GC2 & 3)
2. Provide a written piece (1000 words) explaining how a remix can be used as a marketing device (Unit 17 GC1 & 2)
Grading Criteria: Pass, merit and distinction are attainable. Evidence MP3, Tutor Observation

Btec National Diploma 2nd yr

Miskin Theatre Assignment

Miskin Theatre Grading Criteria Sheet (Please see your brief)


Qualification: National Diploma In Music Technology

Name:

Project: Remix As A Marketing Tool

Unit Title: 17 Marketing & promotion In The Music


Industry
I.V: DM
Date:

Criteria 1, 2, 3

Initials: AP

To achieve a pass grade


the evidence must show
the learner is able to:

To achieve a merit
grade the evidence
must show the learner
is able to:

To achieve a distinction
grade the evidence must
show the learner is able
to:

P1 outline marketing techniques


used by music businesses

M1 explain marketing
techniques used by music
businesses

D1 analyse marketing techniques


used by music businesses

Audio File / Written


Report

P2 produce a marketing strategy


for a music product or event that
identifies the selling points and
the target audience

M2 produce a marketing
strategy for a music product or
event that describes the
selling points and the target
audience

D2 produce a marketing strategy for


a music product or event that
analyses the selling points and the
target audience

Audio File / Written


Report

P3 design an item of publicity for


a music product or event that is
fit for purpose

M3 design an item of publicity


for a music product or event
that creates a positive impact

D3 design an imaginative item of


publicity for a music product or
event

Audio File / Written


Report

Btec National Diploma 2nd yr

Evidence

Grade

Miskin Theatre Assignment

Tutors Comments:

Agreed as fair and accurate:

Btec National Diploma 2nd yr

Music Technician:

Tutor:

Date:

Miskin Theatre Assignment

Btec National Diploma 2nd yr