Michael Pacini

Copywriting Portfolio
HowThingsWork Second Row Seat Adjustments

How Things Work

Video Title: Second Row
Seat Adjustments
Time: 2:00 min.
Visual Treatment

Audio

1. General running footage of vehicleadd

title:

Stock music in line with Buick brand

standards.

Second Seat Adjustments

2. Pedestal down on studio beauty shot of

vehicletalent walks up to passenger
door on drivers side

One of the best reasons to bring home an

SUV is the tremendous flexibility it gives you
in transporting passengers, cargoor a
combination of both.

2a Cut to MCU of talent

The all-new Buick Envision embodies this

convenience.
The second row seats can be adjusted to

3. Dissolve to beauty shot of rear seats

3a slide on MCU of seat sliding back
showing improve legroom

add more cargo space without

sacrificing seating room

3b slide on MS of 40 split folded down

and 60 upright

maximize cargo capacity

3c slide on WS of cargo area with

seatbacks folded forward

and improve rear seat legroom

comfortLets take a look at how it works.

4. Dissolve to talent opening the passenger

door drivers side
4a slide on rear seats showing
different seat configurations

The second row seats in the Envision are a

60-40 spilt rear seat
meaning you can fold the seatbacks into
different seating configurations
.that increase the storage capacity, but still
lets passengers sit in the rear cabin.

5. Cut to beauty shot of front seatback in

upright position

SECOND ROW SEAT ADJS

Start by making sure the front seats are

upright
1

04/09/2016

Michael Pacini
Copywriting Portfolio
HowThingsWork Second Row Seat Adjustments
5a - Cut to talent hand pressing button
and folding headrest back.

then on the rear seatbackpress the

button on the side of the head restraint and
fold it back.

5b - Cut to MCU of talent

This gives more room so the seatback

doesnt hit the front seat when you fold it
forward.

6. Cut to lever on side of seat as hand

enters and pulls it up

Now pull the lever on the side of the seat to

unlock the seatback

6a Cut to wide shot as talent fold

seatback forwardpushes on it to lock it
in place
7. Cut to MCU of talent

and fold it forward. Press down on it to

lock it in place.

When you need to add the seating space

back

7a Cut to MCU of leverhand enters

and pulls up

again, pull up on the lever

7b Cut to talent as he/she pulls

seatback up and locks it placepushes
and pulls to check

and pull up and push the seatback in

place. You may hear a click indicating its
locked in place, but push and pull on it as a
safety check.

8. Cut to seat belt correctly positioned in

guide

And make sure the seatbelt is not twisted in

the belt guide.

9. Dissolve to passenger side door as it

opens and talent leans in and folds seat
back forward

Its the same steps on the passenger side

10. Cut to MCU of talent pressing down on

seatback to lock it place

Again, when its folded press on the

seatback to lock it in place.

11. Cut to wide shot as talent reverse

procedure...

When the seat is needed, pull the lever on

the side of the seat

SECOND ROW SEAT ADJS

only youll fold down the 40 split seat

meaning the wider 60 split is available for
sitting.

04/09/2016

Michael Pacini
Copywriting Portfolio
HowThingsWork Second Row Seat Adjustments
and pull up and push the seat back in
place.
Push and pull on the seatback to make sure
its lock in place

11a Cut to MCU of seatbelt correctly

positioned in belt guide

and check that the seatbelt is correctly in

the belt guide.

12. Dissolve to talent as she/he enters the

rear cabin

For the added comfort of passengers in the

rear seats you can increase their legroom.

12a cut to close up of bar as hand

enters and pulls up.

Locate the bar under the seat

12b cut to wide shot as talent slide the

seat forward and backward

and pull up on it and slide it forward or

backward.

13. Dissolve to exterior as talent exits and

concludes program

Look to the all-new Buick Envision luxury

crossover for flexibility in design
and comfort and convenience for the driver
and passengers.

SECOND ROW SEAT ADJS

04/09/2016