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Dilbert Explains SEO
÷ pefully, L ts f Y u Went t MIT

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The Search Market
—— vs. SEO in licks & Spend

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Search Engines & Users
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We Search M re & M re Every M nth
_ Maj r ͞Types͟ f Queries
rawling & Indexing
The Difference Between rawling & Indexing
The rawl Selecti n —r cess
K , Really ʹ Even G gle Says S
—ageRank: Links as V tes
The Fl w f —ageRank
—ageRank is Splits Evenly Between Links
—ageRank is an Iterative Alg rithm
Technically, Every External Link ͞Leaks͟ —ageRank
—ageRank is Imp rtant f r rawling, But͙

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There are Many Levels f Indexati n

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Y u an Measure Indexati n via Analytics

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Or Use G gle͛s unts
Search Engine Alg rithms
r wds urced ͞Guess͟
r wds urced ͞Guess͟
Ranking M del ~70% Accuracy
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D main Trust & Auth rity

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—age-Specific Link — pularity
Link — pularity mparis n
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On-—age Keyw rd Usage
Registrati n & ÷ sting Data
User & Usage Data
S cial Graph Data
Questi ns?


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