JESSICA MASSONI

8 Scott Drive Monroe Township, NJ 08831 (732) 770-5271 jnmassoni@gmail.com

Education
RUTGERS THE STATE UNIVERSITY OF NEW JERSEY
B.A. Communication - Public Relations, 2016
Minor: Digital Communication, Information, and Media

Deans List GPA 3.7

Experience
Communication Marketing Pubic Relations Events
Morgan Stanley, Shrewsbury, NJ
Marketing Intern

Dec. 2014-April 2015

Analyzed client marketing objectives to develop innovative marketing strategies to lead to increased revenue.
Developed marketing strategies and presentations to secure potential clients.
Designed promotional materials and ensured consistent messaging across various platforms.
Conducted market and client research.
Assisted in day-to-day market analysis.
Developed presentations of current market trends to educate clients of the firm.
Worked well in team environment and produced quality independent work assignments.

ENA Marketing Communications, Shrewsbury, NJ

Public Relations Intern

May 2014-August 2014

Developed integrated marketing communications plan for prospective client, gave sales presentation and secured client.
Participated in client meetings to analyze their current needs.
Assisted marketing department in generating new customer leads.
Developed innovative social media marketing campaigns.
Compiled comprehensive list of local media contacts.
Created content such as press releases, event invitations and other promotional materials.
Assisted in event planning, promotion, and onsite management.
Attended industry conference with company executives.

Music Express Entertainment, Manalapan, NJ

POSH Entertainment, Cranford, NJ
Event Motivator

Sept. 2010-Present
March 2015-Present

Onsite event coordination to enhance the clients experience.

Understand client's vision and provide a customized consumer experience.
Event experience including communions, bar and bat mitzvahs, sweet 16s, weddings, corporate events and holiday parties.
Utilize problem solving skills to quickly respond to client concerns during events while maintaining a professional demeanor.
Lead an on-site team of more junior employees.
Participate in industry trade shows in order to generate new client leads.

Gamma Phi Beta Sorority, New Brunswick, NJ

Public Relations VP

Nov. 2013-Nov 2014

Collaborated in budget development. Monitored and adjusted a $30,000 PR department budget.

Produced PR Plan for a 130+ member organization.
Managed PR department consisting of seven positions.
Identified and maximized methods to spend budgets effectively.
Event planning from conception to execution for 300+ people both fundraising and social events
Event logistics including- venue sourcing, invitations, theme conception, and menu selection.
Negotiated vendor contracts including - entertainment, catering, floral, transportation and security.
Utilized social media, events and advertising to recruit new members and promote events.
Designed and sourced promotional materials such as brochures, apparel, and indoor & outdoor signage.