Project Report

on

CONSUMER PERCEPTION OF ONLINE PURCHASING

IN INDIA

Submitted to
Ms. Nishtha Sharma
Project Supervisor

by
Neha Saxena
Roll No. 989087
BBA IV Semester
April 2009

to

M.J.P Rohilkhand University Bareilly.

DEPARTMENT OF MANAGEMENT STUDIES

INSTITUTE OF FOREIGN TRADE AND MANAGEMENT
LODHIPUR RAJPUT, DELHI ROAD, MORADABAD.
(U.P.)
 CONSUMER PERCEPTION OF ONLINE PURCHASING
IN INDIA

by

NEHA SAXENA
BBA IV Semester

SUBMITTED TO DEPARTMENT OF MANAGEMENT STUDIES IN THE PARTIAL

FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

AT THE
INSTITUTE OF FOREIGN TRADE & MANAGEMENT

APRIL 2009

The author grants IFTM the permission to reproduce and distribute publicly, papers and electronic copies of
the project report in whole or in part.

Signature of student __________________________________________________________________

Department of Management
Studies
April 2009

Certified by _________________________________________________________________________
Ms. Nishtha Sharma
Project Supervisor

Accepted by ________________________________________________________________________
Dr. Manjula Jain
Head of Department
Department of Management Studies
 ACKNOWLEDGEMENT

I would like to express my deep sense of gratitude towards Ms. Nishtha

Sharma (Project guide) for providing me all the related information that I need for

the accomplishment of the project.

I wish to acknowledge my deep sense of gratitude towards Dr. Manjula Jain

(Head of Management Department of Management Studies) for her

encouragement, motivation & immense support.

I would like to express my gratitude towards my parents and friends for their

love and support that make me able to complete the winter project.

At last I would thank the almighty for making me efficient in completing the assigned

task in the provided tenure.

Neha Saxena
BBA IV SEMESTER
I.F.T.M
 TABLE OF CONTENTS

Chapter No. Title Page no.

Acknowledgement i

1. Introduction 1–2

2. Objective of the Study 3

3. Scope and Importance 4

4. Literature Review 5 - 76

5. Research Methodology 77 - 81

6. Findings and analysis 82 - 85

7. Conclusions 86 - 87

8. Suggestions 88 - 89

9. Limitations 90

Bibliography