VOL 2-VERTICALS Ree TD CRE eRe] EVENS Reet Bra ons te oso ae) Liss] a ca z Site Te (()) Telecom ( ry CET TCy DUET aur) os Retail eo Patan es Nea ere Ug bd yet BCU ec E me ty SCN =) Pa The Growth Drivers The 12 most active sectors that really leveraged IT in 2014-15 x and helped the market expandeA ela Inspire the Next 7 -\ 54 i 1. 7 SUPERHEROES TO KEEP OUR CITIES SAFE?” DOS eMac eco ed co Td Phe ene atic keine hone ey eat ies Peete aE Reem RCA ele haut Aero neared Sahat pee ek se sides of the issue. For instance, to keep public facilities like schools and bus stations safe, we already have advanced Renna ee ee gee eyes ean Dnt ec eu ecu eeu eri Ores eich een Munn Ce ee en eka etc Cran aa reel esiley Net cea Mee eM en tesco Tsy ace Hitachi Social Innovation. e Fete Sareea Micro MnCl) 4EPSON EXCEED YOUR VISION World's First Original InkTank 25paise Colour _—— Ideal for 70m! refill ink Home & Office bottles @441 each Epson InkTank Printers THE ONLY WAY TO PRINT. 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Visit jointherevolution.co.in Epson Helpline: For product info or service - 1800 425 0011 For service - 1860 3000 1600 (9AM - 6PM) (Mon - Sat) | SIVISEPSON Email: think@eid.epson.co.in www.epson.co.in WEEEAUGUST 31, 2015 Solve Some of the World’s Boge | BFSITakes — a Digital Leap 18 ya JACK DOMME (hist Executive Oticer, itsch Data Systems Tapping into the SMAC _ Adoption of loE Services Will Result in 11% Increase in Bottom-line Improvement for Banks /76 Technology Ushering in a New) Frain Education oo aagamase BSI Head (Gac0 nea ane SAARC REGULAR 08 Edit 09 DQ Team 12 Short Takes 82 Tribute 30_ Telecom Gears Up) for an IT-Led Revival 4 | August 31, 2015 woww.dgindia.com ‘A CyberMedia Publication | DATAQUESTFaster-than-the PAIN 0 1 G b The new range of Optinet Structured Cabling Systems offers you LAN cables, ver ps connectors and components for high speed and superar performance backed by decades of manufacturing expertise. Ths is not all. A network of certified DATA TRANSFER RATE instalers and design engineers ensure that help is always close at hand. This means faster delivery and quicker network installations anywhere in India. In adcition, you geta 25 - year performance warranty. Are youstill waiting? Sptinet ‘rrocioss (nests — YI Frown [5] romecnee at ome) Ta ee LOR CMe tte CUR) C@®N]ENTS Sioy\ foe. - Technology Dose Media and Entertainment, 40 : eee oh 6O_ - ara =a 66 pO ; oc fF Harnessing ier tora me ustainable Tomorrow! » = Indian iT mnausiy Svat Focus) on Emerging TechnologiesSimply Done Right. &tadiran simply done right. Business Telephony The T48G is Tadiran’s most recent innovative IP Phone for a fast-changing world. Designed specifically for both local and international use by business, industry and commerce, it incorporates a large touch panel that makes switching between different screens and applications swift, easy and convenient. Tadiran boasts years of experience in planning and providing distributed solutions for enterprise communications systems. www.tadirantele.com Tadiran Telecom (TTL|LP. | India sales@tadirantele.com 502, Sth Floor Tek 491-11-41523168, Naurang House +01-11-29853802 Kastura Gandhi Marg New Delhi 110001EDIT 8 | August 31, 2015 Shrikanth G . shrikanthg@cybermedia.co.in Vertical Play predictable pattern. BFSIisstill the king, followed by ones like manufacturing, telecom, retail, media & entertainment, et al. But that pattern is set to change in the days ahead as newer and emerging verticals gain traction. ‘The idea of this issue is to look at the traction each vertical had in FY15, the adoption patterns, and some of the leading trends. We identified top 12 verticals starting from government & PSU, to BFSI, to eCommerce. In a way it spans the length and breadth of the vertical play IT outsourcers have at this point in time. If we look at some of the leading trends in each of these verticals, clearly the escalation of emerging technologies is gaining ground. Whether it is SMAC or loT or Software Defined Infrastructure (SDI), the core enterprise consumer is clearly experimenting and innovating their respective IT organizations for better productivity, agllty, and elasticity. If we look at BFSI, for instance, the agenda here is two pronged—one the technologically advanced private banks are reaping the dividends now after years, of consuming IT and hence riding the maturity curve and are in the cusp of adopting ‘emerging tech. For them it’s the core banking and beyond phase. Meanwhile, some of the PSU banks are laggards in terms of IT, but they too are aggressively jumping in the core banking bandwagon and are creating a pan-India CBS rollout and hence breaking away from the selective CBS coverage. Meanwhile, even the cooperative banks are also aggressively adopting tech. So clearly in an Indian context, BFSI is stil @ sunrise vertical with lots of scope for vendors. Clearly, all the verticals featured are seeing a healthy uptake of technology and they are embracing the technology disruption in one way or the other. One commonality Wwe saw across verticals (except BFSI) is the impact of SMAC on their operations and its growing escalation. Most of the enterprises are leveraging cloud and in the bargain reaping significant Rol. At the same time, they are upping spend on analytics and taking on big data for better insights, decision-making, and outcomes. ‘As we look at the way forward and looking at the current market dynamics, while ‘most of verticals will spend on IT in FY16, but those investments are increasingly becoming calculated and with an eye on tangible Rol. For instance, any investment in analytics obviously needs to result in better outcomes. So vendors who do not provide those Rol deliverables will be pressurized. Again from a vendor perspective, if we look at the ones like telecom and oil & gas, as an industry they are going through a churn and impacted by cyclical changes, 50 vendors need clear strategy to tide over volume contraction or else it will impact their overall revenues from these verticals. In sum, going forward IT vendors need to have diversified vertical play and aim at revenue parity and aggressively look at emerging verticals, Shrikanth G Associate Editor Ox look at the key verticals that make up the Indian IT industry reveals a www.dgindia.com ‘A CyberMedia Publication | DATAQUESTDATAQUEST EDITORIAL EDITOR AND GROUP EDITOR: Ibrahim Ahmad EXECUTIVE EDITOR: Srikanth RP ASSOCIATE EDITOR: Shrikanth G (Chennai, Shweta Nanda (Pune) ‘SR ASST EDITOR: Onkar Sharma (Gurgaon) ‘Sita Vasudevan (Bengalury) ‘SR. VICE PRESIDENT Rachna Garga rachnag@eybermedia.co in) SALES NORTH (GENERAL MANAGER: Harminder Singh, Vandana Chauhan MANAGER: Ajay Dhoundlyal, Sudhir Arora ASST. 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Enclave "New Delhi 110017, India citer Ibrahim Ahmad, Distributors in Incia by IBH Books & Magazines Dist. Put. Lid, Mumbai ‘Subscription (Inland): 71500 (24 issues), £8000 (8 issues) ‘Subscription Foreign): US $145 (SAARC Countries), US 875 (Rest of the world) By Airmail |For subscription queries contact: rsadincia@ybermedia.co.in) Dataquest does not claim any responsibilty to return unsolicited articles or photographs unless accompanied by adequate retumpostage. ‘llrightsreserved, No part ofthis publication may be reproduced by any means without prior written permission from the publishers DATAQUEST | A CyberMedia Publication ‘woww.dqindia.com August 31, 2018 | 9GALGOTIAS TOP-RANKED IN ALL MAJOR NATIONAL MEDIA SURVEYS YET AGAIN! Times Engineering, The Week, DataQuest & Outlook all top-rank Galgotias among finest institutions of India. Ua GALGOTIAS STUDENTS TOP UPTU HONOURS ROLLS SHRI RAM NAIK, HON’BLE GOVERNOR OF UTTAR PRADESH CONFERS PRESTIGIOUS AWARDS. Mal 8-10) Ah GALGOTIAS UNIVERSITY stuvents swoy RECORD BREAKING 85% ROUND 1 PLACEMENT eres: 2015) WITH COGNIZANT, INFOSYS & WIPRO @ COMPLETE INDUSTRY INTEGRATED EDUCATION @ FINEST SYLLABI, PEDAGOGIES & FACULTY © TOP RANKINGS IN NATIONAL MEDIA YEAR AFTER YEAR Center oaa ; U (Eble wader Glos Unrty Utorret No. 14 of 20 “eam Gogotos cagedge sry Gatos Bl ses Solr ' Nee forthe NASA i desed Hoan tev ot athe Explain Rarer fhehat nad Caege ng oe h ins eid ASA Ssve Toon Neral pace Hive yi Gals st Cane ba Hite Usa ADMISSIONS 2015 OPEN + Btech/ Bech Hons Mech Comper Science Engineering Bech CSE with peciaton in oud Caruthg & Vitwakzaton in association wth» Bech CSE with specialisation in Open Source Software & Open Slandrés in asciation with IBM «Bech CSE wth speciation in Business Aralysin astoestion with BM» Tech CSE wth speisation Telecom Informatie in aiocaton with BM + Bech SE with specalaton in Maram Tehnoogyin astcaton ‘th a» MTech Software Engineering CA MCA In Compute Scene & Enginecing (Specilsaton in CSE/Sofware ErgneeringS Years Ses + 8tech/ Tech Hons" Ci ngnering «Mech Structural Enginesring» Mech Enea &Eronrertal Engineering in Chil Enncwing Soeasation Structure Engineering /Enery & EnironnentalEnneeng) 5 Years ‘een / Bech (Hone}* Mechanical Engineering» Blech / Bch (Hos) / MTech Atom Engineering * hTech CAO/CAM + Tech Mechatrones in Mechanical Engineering (Specialsaton in CAD-CM Automobile Engineering / Mechatronics) 5 Yeas Bech / Bech Hons) lets & ecto Engnesing + Bech ech Hons)" Hecwons& Conmunistin Engineering + Bec / Bech Hons |* lca Enineerng «Nich Power Electrol and Ores «MTech Camimuncaton Engineering + iTeah Vs Design «nLTech Power stem Egecring Infleconis& Conmuniaten Engineering |Specaliation in VSI / Communication Engineering) Yes inlets Engines [Sesalsation Power yite Eginesing/ Power ato & Dries] 5 Years Bech / Bech (tons */ Mech Chem Engineering InchemiaErginerng Sears +284 + BMS (2 Vas) [Bochelor of Management Succ] Iterated BBA MBA (5 Years)» MBA wth val peialation in: interntonal Busines / "Media Management / Finance / Marketing Haran source Management information Tecnology /Mospkalty Management / Real Management eal Eat Management/ Supply Cain Managerent / Operations Management / Far 2usines/itrratoralAcountingPractcesinasscation with KPMG india Taation nasocaticn wth KPMG i nla 1 MBA (Business Analy noc th BN » MBA [Hosp &Healthare Management nastocieton wth MIMER, un of our Seasons Foundation) +8.Com. (Hons fr acaderic association wth KPMG) + M.Com. + MBA nani Management) BA (Hons) MA Applied Pcoloy +B (Hons) M.A Economies + BA (Hons) / MA. Eg «BA Hons) / MA Sociogy +8. Hons) M.A. Poli Scenc achlor/ Mss of Socal Work «Post Graduate poms In Counseling PGOC) “U8 Hons)* BA. LLB, (fons) (5 ears)» BBA. (Hons) Yeas) LM [1 Yee] + Bacelo: Mstr of iba & information Sence Be (Hons / M.Sc. Forense Science «M.S. Maths, Phsks, Chemis, Be Chemistry Blo normais + Bachelor Master of Phystheraoy «Bachelor of Phamacy"** «Be (Medal ab Technclogy] + BOptometry 1 8c. Gardin Technology « Mase of Pharmacy Pharacets) + 85c (Nursing Academic Partnership with MAKInsttute of Heath Euction and Research (MER) "8A,/ MA. Uouralam & Mass Conmuniston) + 85c (Hotel Management) “Redo (2 yeas) «MA, Edueation) Bac |5 Yen), ISTHE FUTURE. "seo yr ancl aa Cac ss pny cl cs ney ein Gn Fi “epedty aac lind Fao yn NgINDUSTRY | SHORT TAKES Da Team ‘¢maildgindia@cybermedia.co.in Vodafone M-Pesa to Facilitate Timely Transfer of Monthly Disbursement to Pensioners in Haryana ‘odafone announced its partnership with the Government of Haryana to facilitate mobile- based disbursement of monthly social secu- rity pension. The initiative, activated through Vodafone M-Pesa, Vodafone's mobile money transfer and payment service, has been carried out as a pilot initiative, covering 868 beneficiaries at five villages in Karnal and Mahendragarh districts in Haryana. Earlier government used to disburse the pension via Sarpanch of the village. He used to share the list of all beneficiaries in his village with the government officials. ‘Accordingly, the total amount for all these beneficiaries: used to get transferred in to his account and then was disbursed to concerned people. With the induction of Vodafone M-Pesa, beneficiaries with any active mobile number can directly receive pay- ‘ment of the pension. They get intimated via an SMS, men- tioning the amount of the pension, the withdrawal code and the withdrawal procedure. They can then withdraw the amount by simply authorizing the transaction with the withdrawal code at a nearby Vodafone M-Pesa retail outlet. ‘Suresh Sethi, Business Head - M-Pesa, Vodafone In- dia said, “With the presence of 2,894 outlets in Haryana, especially in small towns and villages, Vodafone M-Pesa is well on its way to becoming the partner of choice to the government in its financial inclusion projects and dis- bursal of remittances for key government programs. For Government transfers, ‘Vodafone M Pesa’ is a speedy and transparent mechanism with no leakages. As a part of our commitment to partner the Government's agenda to promote progress in the state, we would like to scale Up this initiative to cover more and more towns and vil lages in the state, over the coming months.” Today, with a pan-india distribution of over 90,000 agents and more than 8 mn customers, Vodafone M-Pesa. is the largest banking correspondent in the country and is playing a vital role in enabling financial inclusion and mCommerce. loT Devices to Triple by 2020: Juniper Research uniper Research has revealed that the number of loT connected devices will number 38.5 bn in 2020, up trom 13.4 bn in 2015: a rise of over 285% While loT ‘smart home’ based applications grab media headlines, it is the industrial and public serv- ices sector—such as retail, agriculture, smart buildings: land smart grid applications—that will form the majority of the device base. This is due in no small part to a much stronger business case for these types of applications. ‘The new research, The Internet of Things: Consumer, Industrial & Public Services 2015-2020, found that while the number of connected devices already exceeds the ‘umber of humans on the planet by over two times, for most enterprises, simply connecting their systems and devices remains the first priority. “We're still at an early stage for IoT,” noted research author Steffen Sorrell. “Knowing what information to gather, and how to integrate that into back office systems remains a huge challenge. Additionally, inter-operability hurdles owing to conflicting standards continues to slow progress. Nevertheless, there are signs that standards bodies and alliances are beginning to engage to over- come these hurdles.” 42 | August 31, 2018 www.dgindia.com The INTERNET “Eloode ‘The research notes that the loT is as effective as the sum of its parts. Mere connections create data; however, this does not become information unti itis gathered, ana- lyzed and understood. The analytics back-end systems of the IoT will therefore form the backbone of its long-term success. ‘The consumer segment (composed of the smart home, connected vehicles, and digital healthcare), rep- resents a high average revenue per user market seg- ment. Meanwhile, the industrial sector (composed of retail, connected buildings and agriculture) will enable high Rol through IoT projects, owing to more efficient business processes. ‘A CyberMedia Publication | DATAQUESTThe Growth Drivers In the last few years, apart from high momentum verticals like BFSI, traditional laggards like healthcare and education have also raised their stakes in IT adoption. These verticals are cashing in on emerging technology trends to address their challenges and meet the growing demands. Dataquest brings you a detailed analysis of the 12 most active sectors that really leveraged IT in 2014-15 and helped the market expand eCommerce Telecom Se2y Healthcare oe ‘ Retail Government IT-ITeS Transportation CJ & Logistics a es. BenenDQ TOP 201 BFS! oa | shrikanthg@cybermedia.co.in BFSI Takes a Digital Leap Owing to banks’ digital push, BFSI as a vertical is aggressively investing in technology and continues to hold traction for most outsourcers. 14 | August 31, 2015 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTrom a brick and mortar environment to a new tech regime where technology has become the backbone of the entire operations, the BFSIin- dustry has demonstrated great traction allthese years. Looking at available statistics, as per a Gartner report, the Indian banking and securities compa- nies will spend %595 bn on IT products and services in 2015, an increase of 15% over 2014 revenue of £466 bn. This forecast includes spending by financial institutions cn internal IT (argely personnel), hardware, software, ex- ternal T services, and telecommunications. “IT services is the largest overall spending category at almost 2183 bn in 2015 (3496 of the entire enterprise IT market) which con- firms the interest of the banking industry for IT services Which is a well-established market and pretty mature for the Indian banking industry," says Vittorio D'Orazio, Re- search Director, Gartner. “Software is forecast to achieve the highest growth rate amongst the top level IT spending categories —at about 19.2% in 2018," adds D'Orazio. Gariner further states that after the frst initial round of new bank licenses issued by the RBI in 2014, 2015 will be a major turning point. RBI released a much clearer regulatory framework that sets the guidelines for the new entrants in the Indian banking market. The country might s2€ up to six new banks set up by the end of 2016 and up to 60 by 2020. “This will intensify the competition, and the banks wil invest more in technology in order to win market share and drive expansion. There will also be a lot of greentield projects. Specifically, we expect an increase in IT spend- ————————_ When | look at the BFSI vertical, ing correlated to branch technology, inclusive of core banking systems, and in the mobile channel space,” says. DOrazio. BFSIIN FY15 Looking at the BFSI's IT evolution and adoption dynam- ics, it has clearly come a long way. From a historical per- spective, there is no denying from the fact that the pr vate sector banks did move up in the technology value chain well in advance and the PSU banks followed sult. It was from the early 1990s that the Core Banking Solution (CBS) wave started redefining things. Before getting into India per se, let's look at some global dynamics. Accord- ing to a research from Everest Group, “The IT outsourcing ((TO) in the BFS! industry witnessed a dectine of 5% in the number of transactions and a dectine of 43% in the total value of contracts in 2014, as buyers reduced spend due to high cost pressures from regulatory burdens. Like- wise, the demand for large banking application outsoure- ing (AO) contracts dectined for the third consecutive yer, and the total contract value fell by 24% as buyers ex- perimented with digital technologies through smaller AO transactions." ‘According to analyst companies like Everest, the in- creased pressure from mergers and an evolving compet- tive dynamics, the BFS! industry now requires a unique blend of technology and service operations to suppor its business. Simply, saving costs on back-office functions is no longer enough. Reflecting on it, Jimit Arora, Vice President at Everest Group says, “Globally in 2014, we there is an increased focus on newer technologies in digital and automation, particularly in areas to improve customer experience and drive digital customer self-service —R Chandrasekaran Executive Vice Chairman, Cognizant oe DATAQUEST | A CyberMedia Publication ‘woww.dqindia.com ‘August 31, 20151 15ov o DQ TOP 201 BFS! saw three different but equally important priorities emerge for banking ITO buyers. Banks are focusing on a triple mandate of ‘run the bank’ (focus on efficiency for cost savings), ‘manage the bank’ (focus on risk and regula- tory compliance for penalty avoidance), and ‘change the bank’ (focus on transformation for growth). Accordingly the banking ITO industry witnessed an increased demand for AO services supporting digital channel enablement, deta management, and risk and compliance monitoring.” ‘As we look at avaliable statistics, as per Everest Group, the banking applications outsourcing market, represented by 28% service providers scaled up to $6.3 bn in revenue ‘and 175,000 FTEs spread across 20+ delivery countries. VENDORS IN THE FRAY Though there is a saturation in demand scenario globally, the domestic Indian banking space is in good shape. IT giant TCS, in the BFSI sector grew 10.8% for the full year in constant currency terms, primarily dragged on by the single-digit growth in the insurance business. Mean- while, Wipro gamered about 26.2% of the revenues from BFSI. The company’s CEO TK Kurien said in the com- pany's FY15 earnings call, “If | look at the different seg- ‘ments, out of the seven business units which we run, four of them have been really strong—so one is BFSI, sec- ond is telecom, the third is energy and utllties, and the fourth is now the government. If one looks at BFSI, we had two greenfield opportunities. One, the new banking license which got issued, which was IDFC, the other is, very recently all the four public sector general insurance ee Wearables will play an important tole in simplifying the way customers do transactions. We believe simpler transactions such as checking account balance will move to wearables Rajiv Sabharwal Executive Diectr 1610 Bank SEES 46 | August 31, 2018 www.dgindia.com ‘companies have created a new company called HITPA which is a shared service for the TPA business. Similary, most of the banks are taking a lead in terms of digitiza- tion of most of their offerings. The third is in the banking world, where we are seeing the last wave of core banking implementation. There were a couple of banks, which had really not moved to a contemporary platform, so now they are doing that, plus the refresh of the earlier deals are re- ally coming through.” Meanwhile, players lke Infosys due to their product play in BFS! looked at upping their BFS. product capabilities over the last year. THE TECH-ENABLED BANKS Clearly, when we look at the BFS! adoption patterns, on the contrary to the global demand contraction, the Indian market is opening up—poised to grow. One the highty tech penetrated banks are going to the next wave of technology adoption and the underpenetrated banks ike some of the PSUs and co-operative banks are taking ini- atves like branch bank automation and linking their main CBS with the branches. The banks, which are in the maturity curve, are explor- ing next-gen technologies, and working aggressively on app-based mobile banking model, and are breaking away from the traditional net banking models. ‘Take the case of HDFC Bank where it launched a mobile app called Chil, which allows users to instantly trans- fer money to any contact in their phonebook. Says Nitin Chugh, Head-Digital Banking, HDFC Bank, “With Chill, you can make payments of small value transactions. The ‘A CyberMedia Publication | DATAQUESTpotential is huge as the sender does not have to face the hassle of adding beneficiaries before sending money. For ‘example, you could use Chillr to pay your local grocery person. Similarly, parents can send money to their chi dren who are studying away from home, One more mo- bile app called PayZapp allows customers to use a single ‘mobile application for all their financial transactions. For example, customers can transact online on eCommerce sites such as BigBasket or MakeMyTtip, recharge their mobile prepaid cards or send money instantly to anyone in their phone or email ist.” Clearly, banks are jumping into the ‘Application Econ- ‘omy’ bandwagon and reaching out a wide category of customers. Take the case of ICICI Bank which has launched iWear, the bank's banking app for smartwatch- s. (Wear is available for Android watch users and can be downloaded from the Google Playstore. Smartwatch users will be able to use iWear application only after completion of OTP based registration process to be car- ried out on mobile. Once the Apple iWatch is officially launched, iWear will be available for Apple smartwatch- @s too. Quips Rajiv Sabharwal, Executive Director, ICICI Bank, “Wearables will play an important role in simplifying the way customers do transactions. We believe simpler trans- actions such as checking account balance will move to wearables.” LEVERAGING SOCIAL MEDIA Compared to the last few years, now the banks are —————————_.. leveraging social media more aggressively and have launched key initiatives. For instance, Kotak Mahindra Bank launched KeyPay, which is touted as the world’s first bank agnostic payment product for Facebook users, to send money to each other instantly. Using this facility, mnllions of bank account holders can now transfer money to each other at any time without even using net banking, or knowing payee’s various bank account related details. Today with KayPay, over 250 mn Indian bank account holders transfer funds instantly by just choosing recipi- cents from their Facebook friends list. So clearly, mediums. like Facebook and Twitter are playing a key role in bridg- ing the gap with customers. WHAT LIES BENEATH ‘The current trends indicate that BFS! will continue to hold traction in FY16, The banks will invest in technologies like analytics and leverage concepts like big data to meet the changing customer needs and expectations, and adopt more customer-centric business models. BFSI in some ways is a unique vertical and there are some unique differ- entiators. Giving a perspective on that R Chandrasekaran, Executive Vice Chairman, Cognizant, adds, “When | look at the BFSI vertical, within banking, clients over the last year remained focused on cost optimization and vendor Consolidation, regulatory compliance, and cybersecurity, In addition, there is an increased focus on newer tech- nologies in digital and automation, particularly in areas to improve customer experience and drive digital customer self service.” With Chillr, you can make payments of small value transactions. The potential is huge as the sender does not have to face the hassle of adding beneficiaries before sending money =Nitin Chugh Head-Digital Banking, HOF Bank DATAQUEST | A CyberMedia Publication ‘woww.dqindia.com ‘August $1, 20151 17DQ TOP 20 | ECOMMERCE ey ts Charu Murgai charum@cybermedia.co.in Tapping into the SMAC Power Mobility, social, and analytics are emerging as the hottest technology trends in the eCommerce sector, with major players investing in the emerging technologies to create a differentiator in the crowded space 48 | August 31, 2018 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTnndia's eCommerce industry, valued at $17 bn and growing at a CAGR of 35%, is one of the fastest grow- ing eCommerce markets in the world. A recent report by IMAI and IMRB International says that the eCom- merce industry in India reached a value of $13.5 bn in 2014. While another report by UBS indicates that the tailing market in India will grow 10 times by 2020 to $50 br. The sector has attracted many investors including the top global firms and industry leaders. The competition has become more dynamic and i's time for the compa- nies to gear up. Technology, being the only way these e- companies can differentiate themselves, has got a huge push in terms of investments. With consumers de- manding seamiess and customized experiences across channels, eCommerce companies are investing in tech- nologies to differentiate themselves. Mobily, big data, and analytics are the hottest trends that will help them not only sustain but also grow. Consequently, the IT spend has been consistently in- creasing with enhanced focus on innovation in newer technologies and constant updation of technological in- frastructure. Furthermore, eCommerce firs have been Using online channels for sales and distribution which has automated many of the time-consuming and expen- sive aspects of procurement which has further led to in- creased IT spend So, the market for eCommerce technology is very hot with companies extensively using newer technologies to drive competitiveness and redefine shopping experience. ———————_ Cloud gives the on-demand scale It is one of the first sectors which started using SMAC to build smarter operations and a better supply network. And in the journey towards digital business transforma- tion, embedding SMAC technologies in the business be- comes key. SSMAC: TAKING THE LEAD Cloud: Cloud computing isan important enabler and em- powers eCommerce companies in ensuring personalized consumer engagement and also in executing effective and near real-time marketing campaigns. Supam Ma- heshwar, Co-founder & CEO, FirstCry.com in an interview with Dataquest said, “With cloud, the speed at which our business can deploy servers has zoomed up 60x. Server deployment on cloud happens i three minutes as against three hours on physical hosting.” Cloud is also game changing for the eCommerce sec- tor as it allows the firms to spin up and decrease servers virtually on cloud as per demand, This helps eCommerce fiers address their key pain point of downtime on big tat- fic days, despite massive preparations. For instance, Flipkar' “The Big Billion Day’ sale in Oc- tober last year overburdened its servers within two hours of the sale opening, The giant had laid more than 2,000 systems, 3,500 scanners, 1,200 printers, 300 routers, 300 firewalls, and 300 switches with an aim to make the sale ‘a mega success. But despite all the preparations, the site crumbled as the volume of trafic was much higher than expected. These unpredictable demand spikes can be handled by adopting cloud computing as auto scaling on and reduces the upfront investment, otherwise one has to set up a huge server farm, resulting in huge capex —Somenath Nag Director, ISV and Enterprise Solutions, Aten Calsoft Labs nee DATAQUEST | A CyberMedia Publication ‘August 31, 20151 19r DQ TOP 20 | ECOMMERCE the cloud allows eCommerce firms to scale resources in accordance with the load on server, which not only en- sures highest utlization of resources but also lower TCO. Piyush Somani, MD & CEO, ESDS puts this in context, “Auto scaling in the cloud can help eCommerce firms achieve the fine balance between provisioning too little, (leading to possible outages) and provisioning too much (under-utilization of resources and risk of wasting money). The cloud makes it possible for eCommerce players to scale up the infrastructure according to the volume of traffic. This flexibility can help eCommerce firms cut down infrastructure costs and improve site availabilty by ahuge margin, leading to better customer satisfaction, which in turn can lead to better revenues and profits.” Resonating the same thought, Somenath Nag, Direc- tor, ISV and Enterprise Solutions, Alten Calsoft Labs adds that the cloud gives the on-demand scale and reduces the upfront investment, otherwise one has to set up a huge server farm, resulting in huge capex. Analytics: Analytics Is changing the face of eCom- ‘merce by making inroads into every aspect of business. Whether itis inventory management or pricing. Predictive analytics becomes significantly important in order to im- prove customer acquisition for the eCommerce industry. Experts believe that a data-driven eCommerce strat- egy is the future which will result in a leaner, shrewder, and more thoughtful business approach. The companies. are collecting data through various touchpoints and then process this information to carry out customer segmen- tation and then push out personalized content and pro- motions. Biggies like Snapdeal's 40% of the orders get influenced by the big data platforms they use. —————————_, ‘Sundeep Malhotra, Founder and CEO of HomeShop 18, in an earlier interview with Dataquest said, “BI tools have big role to play in all our operational and planning needs. ‘The deployment of analytics tools has increased our con- version rate by 30-40%." Another travel eCommerce giant Goibibo’s CTO Vikalp Sahni said, “From the sales perspective, 25-30% of the overall transactions today are getting influenced by the big data platforms.” ‘As the competition in the eCommerce industry inten sifies, there is cut-throat competition among companies. to acquire more customers and harnessing a data-driven approach is no more an option but a business necessity. Mobility: With mobile penetration in India increasing, ‘eCommerce companies too have seen a sharp growth in transactions using mobile platforms. As per market re- ports, Snapdeal saw mobile transactions rise from 30% in 2018 to 50% in 2014. Riding high on the mobility wave, fashion retail portal Myntra went app-only in May this, year. According to the company, 95% of its Internet traf- fic comes through mobile and 70% sales are generated through smartphones. So even if desktop users abandon the website, there is not much at stake. ‘Another giant Flipkart has also made the bold move and will operate only through a mobile app from September this year. Marketers are viewing it as @ potentially game- changing strategy. Social Media: Marketing efforts today rely heavily on two-way communication between the enterprise and the target audience. Social media enables this two-way com- ‘munication and active engagement. According to Frost & Sullivan, two out of three e-shoppers refer to social media, before buying online, In the years to come, people would be looking for expert advice at every step in the eCommerce sector. At IBM, we have started working on this, ie, IBM Watson, which is like having an online shopping assistant —Nishant Kalra Business Leader, IBM Commerce eee 20 | August 31, 2018 www.dgindia.com ‘A CyberMedia Publication | DATAQUEST4 a7 ee me Oe Cae err Sa rteWorakatets| i ee ey ee ee oh ae peace ete Pee ee ee fee ree it ee CR eter Beaten terre ers Roel ea cat —s Ere Smt sre rie) ne ee ray 4 ae ear pets et nel bor Innovative YT Building a Better Connected World Rega Fi eae eae ern — Huawél Telecommuntéation (1) Co vt Ltd; EA ”* Dae a eR Lene a ee a en ge et eee ee ae \ to enterprisehuaweicomResearch studies also reveal that the percentage of us- cers using social network and how much they rely on these: platforms before making an online purchase are both on the rise. I reports are to be believed, 56% of consumers, research a brand on Facebook before purchasing while 71% said they go online first whenever they have a prob- lem with a product while 90% of consumers regularly re- search products online before buying. Popular eCommerce site Yebhi.com, in a previous i teraction, informed that 6-8% of their overall revenue is attributed to social networking and the company is spending 30-40% of its digital marketing budget only on Facebook. Prashant Malik, Co-founder and Chief Technology Of- ficer, LimeRoad.com also mentioned in one his earlier in- terviews that social is an important part of the company's. strategy. “Social commerce is a part of our eCommerce. ‘And 90% of our traffic comes from Facebook direct chan- nels, and organic searches for our brand on Google,” he said. ‘Thrust on social can be seen across eCommerce firms. For example, apparel site AmericanSwan.com spends 5% of its budget in the form of Facebook ads while travel site OverallTravel.com shells out close to 21.5 lakh for its social media marketing, Nag of Alten Calsoft Labs quips, “To run a successful ‘eCommerce business, one cannot leave any of these above ‘mentioned technologies (SMAC). And analytics is going to bbe a game changer. eCommerce companies need to have a very strong ERP and finance system in the backend.” Mobile has the potential to gi ‘THE WAY AHEAD. ‘Sandeep Ladda, India Technology leader, PwC India be- ligves, “Mobile computing has the potential to grow sig- nificantly in the coming years in both forms-factor and functionality. Smartphones and tablets will make room for other shapes of mobile-based products like wearables, Google Glass, Pebble smartwatches, or even automobile- based mobile computing.” With personalization becom- ing a big business amongst eCommerce players, so is wearable tech. And within the next couple of years, the ‘adoption is likely to increase dramatically. ‘3D printing is another technology which will bring signifi- cant changes in the eCommerce landscape. Recently, Am- ‘zon announced its new 3D printing store which features items made on 3D printers. With India being a focus area, ‘Amazon is likely to invest and bring in newer technologies. ‘Another game changing technology would be cognitive ‘computing which is also expected to transform the whole shopping experience. Nishant Kalra, Business Leader, IBM Commerce, says, “In relation to cognitive comput- ing, IBM has already done a pilot with The North Face in US and its all about machine learning, Its lke having the best shopping assistant online.” For instance, if you go to The North Face website and say, "I am going for a 14 day trip to Ladakh, what equipment do | need?” So, the cognitive computing platform will come up with the best recommendation to tell you about the temperature details and accordingly suggest what all do you need. So, it acts like an expert. These kinds of technologies will shape the ‘eCommerce landscape, going ahead. significantly and smartphones and tablets will make room for other shapes of mobile-based products like wearables, Google Glass, Pebble smartwatches, or even automobile- based mobile computing Sandeep Ladda India Technology Leader, PwC India 22 | August $1, 2018 woww.dgindia.com ‘A CyberMedia Publication | DATAQUESTCe ED TOP-CLASS | Ts a COMPROMISED ON THE QUALITY OF MY NETWORK SECURITY SYSTEM...WHY? India Inc. loses Rs. 3.41 billion due to cybercrimes every year*. Install SEQRITE - The new-age Enterprise Security Solution today, and stay protected. Seqrite 3) Endpoint Security Ce cee Meee Ree Ue Ree eC ETRE) ORT) Pete Rca .‘@® Da TOP 20 | EDUCATION & : shweta Nanda | shwetan@cybermedia.co.in Technology Ushering in a New Era in Education The education sector is aggressively going digital and looking at mobility and cloud to meet its future demands and improve the country’s education system at the grassroots level 24 | August 31, 2015 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTfew years back, a campaign by Idea Cellu- lar themed ‘Education for All’ had created 4 positive buzz. The advertisement featured Abhishek Bachchan as an institution's head, no feels challenged by the capacity of physically bound classrooms to provide admissions to ‘more children who are in need of education. He then de- cides to use mobile phones as a means to spread quality education and make it accessible to students in the re- motest comers of the country. The advertisement perfectly puts in context how IT can fulfl the vision of providing quality education to the bottom of the pyramid. For a country like India, which is plagued by the issues of abysmal student-teacher ratio, poor accessibility in rural areas, and lack of quality teach- ers, technology can, no doubt, prove to be a wonder drug. To get a clear picture of challenges ahead for Indian ‘educational institutions, let's consider some statistics: By 2030, India will be amongst the youngest nations in the ‘world, with nearly 140 mn people in the college-going age ‘group, according to a report by Ernst & Young. The report asserts that by 2030, the already existing challenges for Indian higher education—access, equity, and quality—will only be greatly exacerbated unless we significantly trans- form our education model. And this goes without saying that technology will be at the center of this transformation. Given this scenario, the sector's investment in IT has been on the rise. According to Gartner, the sector's IT spending will grow at a CAGR of 12.3% between 2010 to 2015. Increased thrust by the government on technology- With mobile traffic on the Inter expected to surpass the desktop traffic in less than a year, mobile learning is the next big thing waiting to happen —Dr Uday Salunkhe Group Director, WeSchoo! SEER DATAQUEST | A CyberMedia Publication led transformation in the education sector is also driving IT spending. The focus can be gauged from the fact that in budget 2015, the Government of India allocated $23.6 bon for the education sector. Since FYO7-08, the allocation for education has almost doubled. MOVING TOWARDS A DIGITAL FUTURE ‘The growing penetration of high-speed broadband and the proliferation of low-cost computing devices are spur- ring the growth in digital learning. According to industry reports, Indian e-learning market is expected to grow at a CAGR of 17.4% from FY13-18, With digitization, education is moving out of cam- pus-based learning model to learning and assessment through online tools and collaboration over video. A very Scope of e-learning in Indi 1m India's e-learning market is showcasing positive growth and is estimated to grow at a CAGR of 17.4% over the period FYI3 to Fig ‘a elearning market in india is predicted to grow more then twice 2s fast as the global average of 7.9% 1m India is the second biggest e-learning market globally after the US and a thriving market for MOOCs. 1m The key divers for the market are: Increasing government tiatves to promote elearning, growing adoption of technology, shortage of quality education, and convenience and affordability factors Soure: Ken Resear and Uta Buses Counc ‘woww.dqindia.com August 31, 2015 | 25DQ TOP 20 | EDUCATION IT Spending by the Indian Education Industry 16 14 12 aa 1 ] ; 18, 16 14 os IT Spend in USD (bn) 06 04 02 Source: Gane 26 | August 31, 2015 Year 2010 m2011 2012 2013 m2014 m2015 interesting example is of Massive Open Online Courses (MOOCs), which have revolutionized the field of distant ‘education as they not only provide traditional course ma- terial such as videos and lectures, but also include col laborative discussion on forums, online quizzes, etc. Most importantly, anybody can complete the courses available online for free. Premier institutions lke |ITS and lIMs have taken the lead to push the bar for quality online education in the country. IIT Bombay and lIM Bangalore have already launched MOOCs with an aim to provide equal opportu- nity to deserving talent. Further, IIT Kanpur is developing its own platform for MOOCs called MOOKIT. Couple this, with research findings that Indians are among the most agressive users of MOOCs and we know that this can prove path breaking in reaching out to the largest possible number of learners. Another noteworthy initiative by IIT Bombay is Spoken Tutorial, which is a 10-minute audio-video tutorial on IT topics, such as basic IT literacy, Tux Typing, KTurtle, C++, ‘A CyberMedia Publication | DATAQUESTJava, PHP, Linux, etc. Aimed at improving employment potential, Spoken Tutorial videos are dubbed in 22 Indian languages and can be downloaded free of cost. The mas- sive reach of the project can be gauged from the fact that IIT Bombay has already trained 4 lakh students using the ‘Spoken Tutorials program, Huge strides in the start-up environment in the online learning space is further aiding the education sector. For instance, take the case of Coursera, an education plat- form that partners with top universities and organizations worldwide to offer courses, which anyone can take for free. “Traditional models of education are not sufficient to address the needs of a vast country like India where large: number of people graduate each year and there aren't enough colleges or universities to provide them with qual- ity higher education. Online platforms like MOOCs can play a key role here given the rise in adoption of Internet in the country and the proliferation of smartphones,” says, Kabir Chadha, India Country Manager, Coursera. The company is seeing an overwhelming demand for its tech- nical and business courses. Likewise, Bengaluru-based Vedantu, an online tutor- ing platform is leveraging technology to transform the traditional coaching space. “On Vedantu, a student can browse through a list of teachers based on ratings/re- views; communicate with them (chat/talk); schedule the sessions; and learn live 1-to-1 with them,” informs Vamsi krishna, CEO, Vedantu, Technology is central to the Vedantu’s model, which aims to provide a more personalized and democratized platform for learning. It uses data analytics and algo- rithms to connect the most relevant teachers to the stu- dents as per their requirements. "We also have a click-to- call feature integrated to our system that facilitates quick and seamless connection between tutors and students. Our technology additionally allows session monitoring and calculates the student-teacher engagement level of each session. With our technology and unique model, we are changing the entire perception of home tutoring and curbing the last mile problems to make tuitions more eco- nomical and safe,” says Krishna, FROM PHYSICAL TO VIRTUAL CLASSROOMS The challenge that confronts the education system in India is shortage of trained teachers. According to a Technopak Education Outlook report, “India will require 6 mn more teachers by 2020 to attain the world average in terms of student-teacher ratio. This would mean a requirement to train 0.75 mn teachers per annum, as against this the total capacity ofall B.Ed colleges currently, which is only 0.25 mn per annum.” In this context, the usage of UC and telepresence is, proving to be revolutionary for imparting quality educa- tion across the spectrum and breaking the physical bar- riers in learning. A perfect example Is 2 mutt-milion dollar cross-campus technology initiative named BITSConnect 2.0, undertaken by BITS Pilani along with its global alurnni association. This initiative uses Cisco TelePresence video conferencing and Cisco WebEx technologies to connect 7 Data analytics would enable teachers to better understand what works and what does not and cloud services would help keep all the resources, data, and services unified and accessible from anywhere, on any device Dr Rahul Banerjee, Professor and the Head ofthe Department - Computer Science & Information Systems Engineering, BITS Pilani DATAQUEST | A CyberMedia Publication August 31, 2015 | 27DQ TOP 20 | EDUCATION four geographically distributed campuses of BITS Pilani The telepresence system provides avenues for research collaboration and knowledge sharing among BITS’ faculty and students, and for face-to-face communication be- tween members of BITS’ leadership. The institute is also able to make available elective courses to thousands of students across its campuses for which lectures can be delivered by professors working from any of its campuses. Further, students from all the BITS campuses can inter- act with experts from across the world for quest lectures, workshops, and other academic pursuits in real time. Likewise, Amity Group leverages UC to achieve its goal of providing uniform education to its student base spread across numerous campuses. With the help of live classroom transmission on a unified Intranet, the group has addressed the issue of the scarcity of good faculty, and the dificulty of making them available at the right place, at the right time. ‘The project helped remove physical barriers as a single leo- ture delivered by a faculty or a visting top CEO can now be transmitted on Amity MPLS and thus be listened by muttiple ‘Amity locations with a complete two-way interactivity. B-School Prin. LN Welingkar Institute of Management Research & Development (WeSchool) is also providing virtual classroom sessions, where students can attend live lecture sessions from the campus studio and interact, with professors. “In case a student is not able to attend virtual class- room lectures, he can still refer to We Lecture, where vid- 20 lectures are uploaded on all subjects.” says Dr Uday Salunkhe, Group Director, WeSchool, ee We are changing the perceptioficy home tutoring. On our online tutoring platform, a student can browse through a list of teachers based on ratings/ reviews, communicate with them, schedule the sessions, and learn live ‘THE POWER OF MOBILE According to a research by Cisco, India will have 651 mn smartphones and 18.7 mn tablets by 2019, Thus, there is an immense opportunity in using mobile devices to dis- seminate education. “With mobile traffic on the Internet expected to surpass. ‘the desktop traffic in less than a year, mobile learning is the next big thing waiting to happen, Educational apps are the second most downloaded in iTunes of all catego- ries,” agrees Dr Salunkhe. Several initiatives are already underway to cash in on the mobile opportunity in education. Classle is one such organization that is leveraging mobilty solutions on cloud to transform the education space. One of its product, Classle Slate, is a highly interactive and engaging app ‘that works on any Android device. The app gives access to education materials and other valuable resources avail- able on the website, Further, this innovative app lets the learner access website content offline too. Similarly, Tata Interactive Systems is providing a number of solutions in the m-learning space. It recently launched QuizBiz, a mobile social learning tool, which features a game app. It allows educational institutes to edit question and games, besides letting them view analytics. CLOUD BURST IN EDUCATION From cloud-enabled virtual classrooms and online cours- es reaching far-flung areas in the country to cloud-based online platforms facilitating collaboration among students and teachers, cloud computing is at the heart of the trans- —Vamsi Krishna (CEO, Vedantu Ae 28 | August $1, 2018 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTGlimpses of Technology-Led Transformation in Education IIT Bombay has trained 4 lakh students using Spoken Tutorials, a 10-minute audio-video ‘tutorial on various IT topics, aimed at improving employment potential. Telepresence, high-definition video conferencing, and live streaming technologies have helped BITS Pilani address the issue of scarcity of quality faculty members. The institute is able to offer specialized electives to thousands of students across its campuses by professors working from any ofits campuses. m Amity University is leveraging UC to provide uniform education across its campuses. A lecture delivered by a faculty or a visiting top CEO can today be transmitted on Amity MPLS and thus be listened by multiple Amity locations with a complete two-way interactivity 1m The Government of Karnataka is using Cisco's cloud-based solution to provide supplementary education to government schools in the state formation happening in the Indian education space. Ac- cording to a report by Crisil, cloud will have a larger share of total IT spending in the future. ‘The growth will be driven by government initiatives as it has announced spending of 8100 crore on virtual class- rooms. A major player looking to tap the opportunity is Microsoft, which recently launched its cloud computing- based offering Edu-Cloud, to enhance digital learning and teaching in schools and higher education institutions in India. The company expects Edu-Cloud to benefit 1 mn teachers and 6 mn students in 1,500 institutions in India over the next 18 months. Cisco's cloud-based solution, Cisco Education Ena- bled Development (CED 2700) is a collaborative, video interaction solution aimed at enabling efficient delivery of education and skills development courses across the country. The Government of Kamataka is using the CEED platform to provide supplementary education to govern- ‘ment schools in the state. THE WAY AHEAD ‘As we look ahead, education solutions are expected to hugely benefit from SMAC (Social, Mobile, Analytics, and Cou) technologies. “While social connectivity would help form informal DATAQUEST | A CyberMedia Publication learning and information sharing communities on de- mand, mobility support shall ensure continuity of access to live as well as asynchronous learning resources irre- spective of the location of an individual learner and his/ her personal constraints. Similarly, data analytics would enable teachers and administrators to better understand what works and what does not and the ever-growing ubiquitous cloud services would help keep all these re- sources, data and services unified and accessible from any connected device, anywhere required,” Dr Rahul Banerjee, Professor and the Head of the Department of Computer Science & Information Systems Engineering at BITS Pilani puts it aptiy. ‘Apart from SMAC, there is huge potential for 3D printing and gamification in the sector to make learning fun and interactive. Also, there is significant scope of adoption of Wearable technology and usage of Bluetooth within the campus for connecting with teachers and peers. While there have been significant steps in the direction of technology adoption in the sector, its just the tip of the iceberg—potential for technology-enabled transformation in the education sector is huge and far-reaching. How- ever, to unlock the full potential of technology in educa- tion, India needs to address concems related to lack of appropriate infrastructure, www.dgindia.com August 31, 20151 29((o)) Ay DQ TOP 20 | TELECOM | smitav@cybermedia.co.in Telecom Gears Up for an IT-Led Revival As competition in the crowded telecom market heats up, players will be facing an increasing urge to embrace new technologies to turn the tide in their favor 30 | August 31, 2015 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTnitensitying competition in the voice and data seg- ments, heavy pay-outs in the 3G spectrum auctions, and declining ARPUs (Average Revenue Per User) have deeply affected the financials of the Indian telecom players, resulting in huge amounts of debt. Uncertainties around spectrum allocation and pricing is- sues continued to impede the growth in 2014. Yet the year was not all bad as the sector's revenues saw an upward trend, driven mainly by data revenues. According to PaC, share of data revenues increased from 5-6% in 2013 to almost 12-18% in 2014 for all the leading players. Lead- ing telecom players were also making significant network investments. Going forward, the telecom companies will be looking at embracing new technologies to capitalize on the grow- ing opportunities in the digital world. Consumers are de- manding better digital experience that makes it essential for telecom service providers to offer improved services hile also focusing on internal efficiencies. ““Some leading companies are already getting into de- velopment of mobile applications for higher customer en- gagement. But with increased automation and platform based services that can be replicated across segments and non-linear initiatives, SMAC (social, mobility, analyt- ics and cloud services products) will allow the IT industry to offer more value to the clients,” says Gaurav Sharma, Director, Advisory Services, EY. Big data is making it possible for telecom providers to know their customers better and stay ahead of the curve, “Analytics is becoming a key differentiating capability as ———————_ consumer needs and targeted hyper local offerings are becoming more integral to product planning and custom- er service management, leading to influencing network planning,” asserts Kunal Gangakhedkar, Director, Advi- sory - Consulting, PwC India. 'SMAC technologies will drive further investments in the industry as companies try and build their IT capacities to succeed in a crowded telecom market, with improved service offerings and superior customer experience. “These (SMAC) service lines will get to mainstream with deals becoming big and complex. Most telecom compa- ries see merit in the combination of two or three technol- ogies if not all four. While certain elements of SMAC are Possibly over-hyped or are reclassifications of traditional service lines, these present an attractive opportunity for Indian IT services companies over the next few years,” ‘Sharma points out. lo’S HUGE POTENTIAL FOR TELECOM The growing interest around the Internet of Things (loT) is bringing about massive opportunities for telecom compa- nies. As the telecom industry is at the forefront of chang- ing customer dynamics and in order to be in tune with the new business demands, telecom providers need to adopt intelligent insights and data-driven customer serv- ice, which is possible with loT. 4G YET TO SPREAD ITS WINGS Despite huge hype and expectations surrounding it, 4G roll out in the country has so far been quite erratic. But Growth in telco IT spending will be driven primarily by investments in packaged software and system integration. Packaged software investments are geared towards CRM and CEM in order to differentiate services, reduce churn, and increase share and profitability —Gaurav Sharma, Director Advisory Services, EY ——— DATAQUEST | A CyberMedia Publication ‘woww.dqindia.com August 31, 20151 31((60))) a ror zo rerscom loT Expands Integration of disparate systems: will take loT deployments to a completely different level and we are already seeing that happening. As an example, loT solutions integrated ‘with procurement systems can ensure ‘that network assets giving trouble or nearing end of ie can be procured and replaced before they eventually shut ‘down and impact customer operations. Customers can be informed of potential ‘downtimes wellin advance oon a rel- time basis, thereby helping take timely decisions on routing traffic through alternative paths/operators. [oT solutions can and in fact are being used effectively to monitor and manage: the ‘health’ of these assets remotely. Millions of events are transmitted ‘every day through the sensors and ‘other firmware, continuously reporting site events and conditions, status updates, etc aT gives us the ability to know whats happening ona real-time basis and enables us to take decisions in real time. This more often than not leads to better customer satisfaction. ‘xan tomo roves nero) —Prateek Pashine Head, Enterprise Business, Tata Teleservices ee Mobility devices (M2M) ands applications are proliferating and telcos will benefit by data consumption growth, however, security and customer experience are key areas of impact to manage —Kunal Gangakhedkar Director, Advisory Consulting, PwC India Sa 32 | August $1, 2015 www.dgindia.com 2015 is expected to be a significant year for 4G in In- dia, as almost all the leading telecom players are making advancements on that front. According to. a PwC report (on 2015 Indian telecom trends, the industry will witness. ‘multiple Indian players launching 4G on a more efficient 1,800 MHz spectrum. The consulting firm estimates that 4G LTE subscribers will reach from 10 mn to 15 mn by December 2015 driven by competitive pricing, superior network experience, and affordable smartphones. Airtel has made some early moves in this direction. Vodafone and Idea Cellular are also advancing thelr 4G strategies to keep pace with competitors. Smaller com- peetitor, Aircel also expanded 4G services in places like Tamil Nadu and Jammu and Kashmir. A major turnaround Js expected as Reliance Jio Infocomm, which holds pan- India spectrum for 4G services makes its entry sometime tend of this year. The company plans to roll out its 4G mo- bile-cum-broadband service through 1,000 retail stores in the country by December. DATA: THE NEXT GROWTH DRIVER The availability of cheap smartphones and the growing need among country’s tech-savvy generation to stay con- nected is causing an explosion in data usage. Telecom players are hence witnessing a surge in their data rev- enues, at a time when voice revenues are becoming stag- nant, Data now constitutes a significant chunk of the total revenues of some of the leading players. This changing trend is encouraging telcos to make significant technolo- gy investments to enhance their data service capabilities. “Mobile Internet data penetration is substantially in- creasing due to boom of eCommerce/online service com- ‘A CyberMedia Publication | DATAQUESTpores a 25 Beg aaa Cea iS (8) wou ee (Gi TTS AGS} & GrpeGity. ©2015 GrapeCity, inc. All Rights Reserved sales.india@componentone.com((60))) a ror zo rerscom Panes which is resulting into a lot of investments around SMAC technologies,” opines Rajat Kohli, Engagement Lead, Zinnov. With data usage expected to significantly expand in future, telecom players will be looking at dif ent ways of monetizing their data services. Experts in cate that a price war is pretty unlikely in the data space as, companies have no headroom for reducing prices further due to increasing pressure on margins and rising costs, though some of the new players might look at entering data market through price disruptions. But it is getting ‘more and more evident that data is going to be the next growth driver for Indian telcos, WHERE IS IT HEADED? Unfavorable M&A policies continue to atfect the telecom industry as small and big companies fight it out to grab and expand the revenue share. The PwC report points out, “The current M&A guidelines have not been able to stimulate any consolidation in the sector. With new net- work launches expected in 2015, the rapidly growing data ‘market will witness intense price competition.” 3G adoption is expected to drive data revenues signfi- cantly, though 3G users as a percentage of the total wireless subscriber base is curently pretty low. 4G will bring its own challenges too, “Deployment of 4G networkin India is stil a ‘major obstacle as operators face the challenge to launch the new network along with improving the existing 2G and 3G network in the county,” explains Gangakhedkar. IT budgets and spending by telecom companies in the recent past, have remained constrained by their revenue growth. However, there is hope for a slow revival as indus- tty looks at reaping substantial value from data services. ————————_, Initiatives by the governmer such as smart cities including smart metering, the push for Wi-Fi hotspots, and increase in broadband penetration will drive IT investments in the sector Rajat Kohli Engagement Lead, Znnov Management Consuting —EE— 34 | August $1, 2018 www.dgindia.com nt IT Spending by the Indian Telecom Industry Soure: um; The spon ncuosinamal an xara Hardee, Sofware Bd See] sanding 018 2018 prose baad on etree “Revenues are likely to increase, and this is likely to in- crease telcos’ IT spending. Ovum expects IT spending in the Indian telecom industry to increase gradually, growing to $433 mn by 2018 at a CAGR of 3.6% from 2014-18," indicates Sharma. Telecom players will continue to invest in network in- frastructure, yet customer experience will be a key factor when it comes to capex investments on the IT side. "The key focus areas should be improving order and service design and delivery processes, and adopting an omni- channel strategy for customer service and support," adds Sharma. To open up new revenue streams and create more value for customers, telecom companies will have to sig- nificantly invest in new-age technologies so as to build a strong ecosystem going forward. ‘A CyberMedia Publication | DATAQUESTServices Offered: building trust... GO GREEN!! (Power To Do More) CIM Software Solutions, High Density Containments & Specialized Precision Cooling Rack and Row based Cooling Solutions, Compliance to TIASS2 & Tier guidelines, High Efficiency & Modular UPS Solu 5, Racks, Rack POU, Switched POU, Power Distributior Environmental Monitoring Solutions PUE Analyst Access Solutions, Callus « 9968127604 SED eam CUCMHess TOP 20 | HEALTHCARE roma sharma | premas@cybermedia.co.in Technology Dose Boosting Healthcare The growing IT cognizance in healthcare is aiding the sector to address its traditional challenges and improve the overall efficiency and patient experience 36 | August 31, 2015 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTust a few years back, India’s healthcare sector was under-penetrated in terms of technology adoption and was lagging behind other indus- try verticals. However, the scenario is changing gradually. The fact is corroborated by the re- search firm Gartner, which says that healthcare providers: in India are expected to spend $1.2 bn on IT products and services in 2015, an increase of 7% over 2014, ‘The key reason of increased IT investment is that the sector is viewing technology as an antidote to address a number of its issues. To assess major healthcare chal- lenges facing the country, let's look at some report find- ings: There is only one doctor per 1,700 citizens in India; the World Health Organization stipulates a minimum ratio of 11,000. Further, the Union Health Ministry figures claim that there are about 6-6.5 lakh doctors available currently in the country and India would need about 4 lakh more by 2020. ‘Apart from low doctor-to-patient ratio, there are several other issues being faced by the healthcare and pharma- ceutical sector that limit quality healthcare from reaching the citizens, especially in the rural communities. Inacces- sibility of healthcare information to citizens and patients Is one of the major challenges —patients typically have no Visibility into availability of beds, blood, drugs, and equip- ment. Absence of an effective and transparent grievance redressal system further creates gaps in the Indian heaith- care scenario. Further, lack of proper facility management and basic infrastructure leads to delay in delivery of drugs. and/or vaccines, downtime of equipment, etc. aan™ Technology has extensively and- intensely impacted healthcare today and is already shaping how it will look in the future —Shibasish Pramanik Associate Director - Heathare, PwC India eee DATAQUEST | A CyberMedia Publication Another issue of traditional healthcare is posed by paper-based record keeping system—delay in access to records leads to delay in diagnosis, impacting the qual- ity of healthcare services provided to patients. Moreover, absence of an effective referral mechanisms result in ex- tended waiting intervals and ill- managed queues at every stage (registration, OPD, IPD, lab, radiology, OT, billing, discharge) at most hospitals. HOW TECHNOLOGY IS REVOLUTIONIZING HEALTHCARE By streamlining processes and addressing traditional challenges, technology is bringing a sea change across sectors. And healthcare is no different. From using tablets and iPads to access patients’ records to using telemedi- cine to expand reach to rural communities, technology is making inroads into every aspect of healthcare and ad- dressing major challenges. “Technology has extensively and intensely impacted healthcare today and is already shaping how it will look in the future,” asserts Shibasish Pramanik, Associate Di rector - Healthcare, PwC India. “Creating awareness and developing incentives for the use of technology is key to ensuring the investment in technology yields higher re- tums," he adds. Some of the key technologies defining the healthcare of, the future include: #1 Mobility: Smartphone adoption in India is witness- ing exponential growth due to various factors like price reductions because of growing competition; the ease of access of content and language localization; govern- August 31, 2015 37DQ TOP 20 | HEALTHCARE ‘ment incentives through ‘Make in India’, and prevalence of Internet-enabled services on smartphones, according to Zinnov. This boom has opened gates for virtual world where doctors and patients can collaborate in real time. For instance, an online portal like iCliniq is helping indi- viduals to take advice online or consult doctors round- the-clock over the phone and HD video if they have an urgent health concern that requires immediate consul- tation. Similarly, the invention of telemedicine has opened new avenues for rural healthcare, Telehealth allows pa- tients to connect with doctors using mobile devices and video chat. For example, Apollo Telemedicine Network- ing Foundation provides telemedicine through transfer of Wearable T Boom in Health Eee en Tene unpre nary ares AGROWING MARKET 38 | August 1, 2015 www.dgindia.com ‘medical information, medical transcription in all forms of audios, videos, motion pictures, stil images, graphics, CDs, emais, Internet, text and other forms of electronic methods between the patients, physicians, other heaith- care providers through the use of computer, satelite and networking technology for diagnosis, treatment, consul- tation, and continuing education. #2 Digital: Healthcare is witnessing a push to make the move from paper-based to electronic health record sys- tems. By going digital, healthcare is able to move beyond the brick and mortar constraints of traditional medicine by Using a new digital infrastructure to ensure more efficient service delivery. Digitization enables centralized database Containing all aspects of patients’ health, which in turn reduces the risk of medical errors. ech care ‘gnart contact enees lot reso gureo wearable pain ret patch ot arena and ck can sect wat ‘stderr ‘ere pus, forges nea ve ‘Sour: Orange Busines Servces ‘A CyberMedia Publication | DATAQUEST‘A major initiative that demonstrates the power of digitization in healthcare is eHealth, which is a part of Digital India program of the government. With con- cepts like ePharmacy, eDiagnostics, elnsurance, eReferrals, this program would provide a robust ecosystem support to the patients and service providers alike with access to informa tion—anytime, anywhere. The database of health records is further expected to be linked to the Aadhar number of citizens. With this initia tive, getting a PD SD appoint mck soa td blood rally Mt iy geen hoe tal becomes ees, Patents can skip the hasses of registration and tthe formalin by rete tertieg themselves through the Aadhaar number Fras they can eect React are eleper- ment, select date of appointment and get the same trough SMS #8 Cloud: There is harly any sector lft which is not under the cloud. umbrella healthcare too is soaring high on the cloud won Anaattpaectoremorpesedia ail their patient records in eigtl format and then moving them to the cloud. With this peers and doctors car access thir infor imation anyiine enywhers. This ereurea complete pte of a patient's medical histor to doctors. #4 Analytics: Using predictive algorithms, doctors can mgooeer tha pteres reve necuretey. A prec ea ple is of start-up inpiate, wich fs ooking at big deta \eebti aelechibeon oriteee old ual autecee tection, diagnose, and Westmont of eance “The company Is looking at buiaing a big data repost tory of cancer deta Cancer Information Data Trust With this telomecicine wil become possible, enabling patents to get the most rapid and eccutate dlagnosis trom any- isnete inthe wail. The wl alee alow pallens or tinue to mine a new source of dat, together with existing ‘sources, to get a complete view of the disease. By analyz- ing multiple data pont related to cance, cancer specia- ist.can perhape arve ai a schon to defect cancer—a amit nat Des bays aa me a DATAQUEST | A CyberMedia Publication NEW TECHNOLOGIES, NEW DIMENSIONS. Emerging technologies in healthcare are opening new doors of innovation in healthcare, leading to possibili- ties which were previously unim- aginable. Here are some technolo- gies set to shape the future of the industry: 4# 8D Printing: Healthcare is one of the prime beneficiaries of this emerging technology as it will revolutionize how medical devices and surgical tools are man- ufactured. From pros- thetic limbs to fluidics modeling and precision drug dispensing, possibili- ties of 3D technology us- age in healthcare are end- less. Wearables: While weara- bles like fitness bands and smartwatches are currently be- ing used by patients to monitor thelr health, going forward wearables are ‘expected to be used by doctors in improving clinical outcomes in the operating room, #Robotic Surgery: Robotic surgi- cal system is the latest development in the field of surgery. The system al- lows to perform even those surgeries that are too complex to be carried out by conventional minimal invasive methods. ‘OUTLOOK Though the healthcare sector has traditionally seen low- er levels of IT investment and adoption, the trend is fast changing. Currently, the industry is in the phase shedding away its intial reluctance towards technology and explor- ing the impact of various technologies. “While many programs have either been rolled out, or envisaged in parts of India, the implementation, almost always, has been partial or incomplete, but is expected to improve over the coming years,” elaborates Sanjeev Ku- mar Gupta, Managing Director - Health & Public Services, Accenture in India, With exciting technology developments taking place in this space, the potential for technology-enabled transfor- mation in healthcare in the coming years is huge. ‘woww.dqindia.com August 31, 20151 99é& DQ TOP 20 | MANUFACTURING of ie ‘Smita Vasudevan 5 ‘smitav@cybermedia.co.in eo Moving from Traditional to Transformational IT The advent of new technologies and the ever-changing customer behavior fuels revolutionary changes in the industry, progressive companies are looking at smart manufacturing techniques to create an IT driven impact 40 | August $1, 2015 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTIthough the Indian manufacturing indus- try’s contribution to the national GDP has remained stagnant for a while, there is no denying from the fact that the sector holds immense potential to drive future growth, and in fact, can bring immense fortune for the country, According to a McKinsey report, the manufacturing sec- tor in India could touch $1 tn by 2025. The sector has the potential to account for 25-30% of the country's GDP and Create up to 90 mn domestic jobs by 2025. The Indian government's ‘Make in India’ initiative has put a renewed thrust on the sector. In line with the initia- tives, global technology companies such as GE, Bosch, Tejas, and Panasonic have expressed their interest in investing in the electronic, medical, automotive, and tel com manufacturing clusters in India, as per India Brand Equity Foundation. These developments are expected to ‘open up significant opportunities in the sector. Itis @ transformational phase for the manufacturing in- dustry. The emergence of disruptive technologies and the changing customer behavior is creating a phenomenal impact on businesses. To cope with customer demands, organizations are gradually looking at transitioning from traditional to innovative business models backed by new technologies. Yet IT spending stil needs to pick up signifi cantly. “We typically see that the manufacturing sector, on an average, has underinvested in IT in india. The IT invest- ment typically varies between 0.8-1.8% of the turnover,” says Asheesh Malhotra, Partner, IT Advisory Services, EY. —————————_. The Rol from current and future IT investments is the focal point in these days of progressive management. We are seeing increased spending in three areas: Cloud (infrastructure or cloud- based solutions), analytics, and mobility —Asheesh Malhotra Partner, IT Advisory Services, EY EMERGENCE OF CUSTOMER-CENTRIC AND INNOVATIVE BUSINESS MODELS ‘The entire manufacturing ecosystem is undergoing a transformation as manufacturers, retailers, and dis- tributors try to match pace with the changing industry dynamics. For the manufacturers, it’s a different ball game altogether as customers use multiple channels of interaction and demand more personalization, which creates high need for agility. “Consumers compare, select, and buy multiple products with a tap of their smartphone and online channels have become their preferred communication platform. This consumer be- havior is not only having an impact on B2C firms, but is also transforming traditional B2B to B2B2C models by introduction of new channels of communication,” says. Malhotra. Technology's role as an enabler was never so relevant in the past as manufacturers are being pushed to devise new ways of delivering value. There is an immense pres- sure on companies to speed up their processes and fas- ten production cycles, Innovative manufacturing models are hence finding their way into traditional settings. “With the rise of smart equipment, mobility, and cloud- based solutions, manufacturers are increasingly look- ing towards adoption of technology that could enable adaptability and flexibility, lesser time to market, and product engineering, either with the aid of new technol- ogy oF incorporated in the new product concept,” adds Malhotra. Se DATAQUEST | A CyberMedia Publication August 31, 20151 41DQ TOP 20 | MANUFACTURING e ‘SMAC IMPACT In a highly competitive business environment, SMAC is increasingly being seen as a game changing opportu- nity. With new technologies, manufacturing companies now have the opportunity to redefine the entire operat- ing cycle that involves product design, development, and supply chain management to distribution. Cloud-based technologies are gaining more interest among organiza- tions. With cloud, manufacturers don’t need to invest and spend time in owning and managing huge IT infrastruc- —————————_, Cloud Adoption Becomes Inevitable ‘na previous interaction with Dataquest, Ashok Cherian, Chef Information Officer, JK Cement, highlighted some experiences from the company's cloud journey. “We at JK Cement have consumed cloud services right from Ptatform- as-a Service (PaaS) model to Software-as-aService (SaaS) model. Certainly, cloud offers a nea ready to consume model while the build option will take time, So the business impact needs to be understood clearly and at JK Cement we took the decision to move to the cloud for some of our applications based on business priority. While security, portability, and contractual traps have been key concems fora long time in te cloud rena, we have seen positive developments in these fronts but still more work needs to be done by the cloud providers in these areas.” Ashok Cherian Chie Information Officer, JK Cement ture, Moreover, it enables the much needed IT integration across manufacturing units spread across geographies, Although, mobile technologies hold immense potential to revolutionize the manufacturing sector, adoption in In- dia is still pretty much in a nascent stage. Yet some busi- nesses are waking up to the benefits of mobility in driving efficiencies throughout different stages of the manufac- turing process. Enabling better collaboration and real- time decision making, mobile technologies could create ‘a game changing impact for manufacturers. Increasing productivity at plant, efficiehtiye managing the supply chain, managing vendor relationships, and understanding customer behavior especially for companies in the B2C segment are the key drivers for IT spending —Rajat Kohli Engagement Lead, Zinnov Management Consulting eee 42 | August 31, 2018 Hi iE Ws ‘A CyberMedia Publication | DATAQUEST woww.dgindia.comSMAC IT Spending How much does your organization plan to spend on ‘newer technologies’ (such as cloud, mobility, analytics) as compared to business as usual capex and opex? me x- 25% 255-508 © 50% and above ase na ent Y survey tained 9 on marian corgi Soure: Enters invest wend 2015 suvey Big data and analytics is a key element in organiza- tions’ transformational plans and is quickly gaining trac- tion. “The predominant use of software is in the domain of predictive maintenance and big data analytics for what-if analysis, as of today,” says Mahesh Nayak, Chief Oper- ating Officer, SAP Labs India. Its use can evolve further to help manufacturers forecast product demand and pro- duction more accurately, understand plant performance, and provide faster customer support. “Brand Management, communicating through social media can help manufacturing firms enhance visibility and improve reputation. Going forward, there will be specific emphasis on social communication and Internet market- ing,” points out Malhotra. oT: THE NEXT BIG OPPORTUNITY Internet of Things is a huge opportunity that is making impossible things possible for the manufacturing sector globally. Indian manufacturers will follow suit and look at capitalizing on the growing benefits of IoT, which can ex- tend to better material tracking, better equipment uptime, and so on at the factory level “From an loT perspective, we see that some use cases are already being adapted today. Furthermore, the adop- tion in a manufacturing enterprise for loT will start in fac- tories, office spaces we work in, and will move up the value chain to impact our homes and finally in the cities we live in,” adds Nayak. 3D PRINTING DRIVES INNOVATION Additive manufacturing or 3D printing is riding a new wave ee From mature to developing economies the widely adopted software solutions are of manufacturing process and the supply chain and all the big players 4 have adopted software solutions for ¥ better manufacturing processes ' Mahesh Nayak Chiet Operating Officer, SAP Labs Inca a H DATAQUEST | A CyberMedia Publication ‘woww.dqindia.com August 31, 20151 43DQ TOP 20 | MANUFACTURING e Bumpy Road Ahead ‘nan earlier interaction with Dataquest, Vay Sethi, Chairman of the IT committee of SIAM and C10 of Hero MotoCorp explained the challenges of the Indian automotive industry: “Inthe Indian automotive industry, industry processes are not harmonized with international practices that acts 2s a barter in integrating with global ‘OEM supply chains. Further lack of industry wide information standards have resulted in each supply chain having to develop its own methods and processes which involves large investments. Small and medium enterprises (SMEs) are nat able to integrate with their suppliers without major investments in. Many organizations have SRM (Supplier Relationship Management) portals, some have other means of communication including emeil nd phone in many cases and in a lot of cases supply chains are mare people dependent. Hence, in most of the cases processes are inefficient and nat scalable to high volumes.” Vijay Sethi 10, Hero Motocorp of innovation in the manufacturing industry. Manufactur- fers are using 3D printing for prototyping, manufacturing molds, and even finished parts. BRIGHT FUTURE BUT CHALLENGES APLENTY In line with the broader business scenario, there is a growing realization among manufacturing businesses to embrace new technologies as a key differentiator. Ac- eR Ce VEU EC RUD US am 1m Samsung Electronics has invested €517 crore ($83.11. mo) towards the expansion of its manufacturing plant in Noida, Uttar Pradesh under the UP Mega Policy. ‘mShantha Biotechnics is building a facility to manufacture JInsuman, an insulin product to treat diabetes. BMW and Mercedes-Benz have intensified their localization efforts to be a part of ‘Mike in India’ initiative. The localization efforts are expected to reduce the waiting period and ‘accelerate the servicing process of the cars as the companies had to earlier depend on their plants overseas for supply. 1m Suzuki Motor Corp plans to make automobiles for Africa, the ‘company’s next big bet, as wll as for Inia at its upcoming factory in Hansalpur, near Ahmedabad, Gujarat, as per Toshihiro Suzuki, Executive Vice President, Suzuki. Source: na rand Equity Foundation 44 | August 31, 2015 www.dgindia.com a Lo Automobile Manufacturing Industry Tata Motors is reportedly using 30 printing to manufacture cosmetic trim parts, s well as major engine parts. The company is known to possess four direct 30 printing machines. Additive ‘manufacturing has enabled the company to optimize the design process in terms of cost, quality, and performance before the launch of the product. As the prototyping process time has been cut down significantly, the company is able to launch cars much faster cording to Zinnoy, Indian ClOs in the manufacturing sec- tor are planning to increase IT budgets up to 15% in 2016. Still there could be challenges like internal bureaucracy, lack of IT skills, and limited information on available IT solutions. “Most of the large manufacturing companies have their plants located in remote locations where Internet connectivity is not good, which makes adoption of cloud solutions difficult, Also, awareness on new solution use cases specific to their vertical is very limited,” says Rajat Kohli, Engagement Lead, Zinnov Management Consult- ing. The companies that will be able to overcome these challenges and drive IT-led innovations will be well posi- tioned to reap the rewards. ‘A CyberMedia Publication | DATAQUESTGur Trusted IT Partacr —2 | charum@cybermedia.co.in Technology Driving Disruption in Retail With customers expecting personalized and seamless omni-channel experience, Indian retailers are turning to technology and actively investing in mobility, customer engagement, and analytics solutions 48 | August 31, 2015 www.dgindia.com ‘A CyberMedia Publication | DATAQUESThe Indian retail industry, the fith largest in the world, accounts for over 10% of the country’s, GDP and around 8% of the employment. A re- port by BCG says that the overall Indian retail sector is projected to double in 2020 to $1 tn from $600 bon in 2015. ‘As the overall retail market is growing, there has been tremendous growth in the IT spending too. Though the worldwide retail sector IT spending market is projected to grow at a CAGR of 4.1% over the period of 2013-18, the Indian retail IT spending is projected to grow at a CAGR of 12.8% over the period of 2010-2018. Looking at the trends, 2015 is likely to be a year of un- precedented IT growth for the retail and CPG industry in India. The rising need for consumer goods in different sectors and the government's decision to allow FDI has given a major push to the investments in the industry ‘Additionally, digital customers of today want to take more and more control of their shopping experiences. Considering this, the retailers are working with a dual mandate to drive not just efficiencies but also greater in- novation for the needs of tomorrow. They are moving from incremental levels of performance efficiency to building new digital business capabilities. ‘TRENDS SHAPING THE BUSINESS. Experts believe that the retail and CPG industry is in the midst of a ‘once-in-a-decade’ shift in the technology landscape, driven by digital technologies that are putting industries and businesses at a crossroads. The business. ——————————_ The focus of retailers has expanded well beyond the walls of the physical store, and now includes everything from the retailer’s website and call center to marketplaces and social networks —Samik Roy Country Head, Microsoft Dynamics Business er DATAQUEST | A CyberMedia Publication is evolving from the “brick and mortar’ model to adopt technology for connecting with customers and achieving a complete seamless customer experience. ‘Agrees Samik Roy, Country Head, Microsoft Dynam- ics Business, “The focus of retailers has expanded well beyond the walls of the physical store, and now includes everything from the retailer's website and call center to marketplaces and social networks." In this digital era, omni-channel experience is a key ex- pectation of consumers. Hence, building an omni-chan- nel strategy is not an option for retailers but a necessity. In addition, in the fiercely competitive space, retailers need to provide personalized experience to customers to stay ahead o their competitors. These are the key factors div- ing technology investment in the sector. Prakash Balasubramanian, VP, Retail Consulting, Cog- nizant, adds, “With innovation cycles getting compressed dramatically, retailers are looking to reinvent and reirag- ine their businesses and build the skils and capabilities required to make digital come alive.” He further adds that today retailers are much more focused on mobility, en- agement with social media, along with ongoing invest- ments in eCommerce initiatives that will drive IT invest- ments further. Key technologies gaining traction in the retail sector in- clude: #1 Omni-channel Platform: With retailers focusing on delivering multi-channel experience, omni-channel plat- forms are seeing an uptake in the industry. These plat- forms give retailers the basic information about shoppers. ‘woww.dqindia.com ‘August 31, 20151 47DQ TOP 20 | RETAIL It helps them measure shoppers’ behavior, provide rel- evant and local retail information, and create an organiza- tional structure than supports an omni-channel strategy. Leading retailers are rapidly making a shift to omni- channel platforms. For example, sports retailer Adidas has recently launched a fully integrated omni-channel platform while another giant Shoppers Stop is investing inwarehouse management and master data management to enable multi-channel commerce. #2 Digital: As digital continues to touch every custom- er’s journey, a lot of IT spend is visible in digital marketing among retailers which seamlessly want to move from of- fline to online and tap customers with mobile apps, loca- tion-based services, and so on. In an interview, Shoppers Stop’s Managing Director Govind Shrikhande said, “We are targeting net 15% rev- enue through digital touch-points by 2020 and plan to Invest 760 crore over the next three years.” He further ‘added that the company will be investing in warehouse management systems to strengthen its omni-channel operations. The company has recently announced plans to go digital, changing its strategy for the third time in five years, #3 Big Data/Analytics: Use of analytics has come out {as one of the most powerful tools for retailers and is being used for a variety of purposes. A survey by The Econo- mist Intelligence Unit finds that 78% of the respondents. surveyed have seen a positive economic return from in- vestments in data analysis however, only 46% are con- fident that their firm's analytical abilities are keeping up with data volumes. Many retailers in India too are adopting analytics but J. With innovation cycles gettin compressed dramatically, retailers are looking to reinvent and reimagine their businesses and build the skills and capabilities required to make digital come alive —Prakash Balasubramanian YP, Retall Consulting, Cognizant 48 | August 31, 2015 woww.dgindia.com e the pace of adoption is quite slow as of now. ‘A.case in point for big data implementation is Trent, the retail arm of the Tata Group. With big data analytics, the ‘company is able to understand its customers better. It is, also thinking of building an in-house analytics team, #4 Mobility: In terms of technology trends, mobile adoption leads the pack. The mobile apps launched by all the big retailers are giving a tough competition to the mobile websites. Apart from leveraging mobile for target- ing customers, retailers are using it to improve payment processes by making them more agile with mobile PoS, ‘mobile wallet, mobile money to money transfers etc. #5 Customer Relationship Management (CRM) So- lutions: Another key technology trend is the use of CRM solutions to drive personalized and targeted marketing campaigns. Personalized, in-store marketing via mobile vouchers is also finding takers in the Indian retail market. BUSINESS CHALLENGES The explosion of technologies and the possible appli- cations have brought huge transformations in the retail and CPG sector. Right from aggregating and analyzing customer data to enhancing differentiation to increas- ing company's ability to respond to a rapidly changing marketplace, retailers are clearly seeing technology's role as one of an enabler, speeding up of processes, and delivering cost savings. Technology has revolutionized the way businesses operate and the customers’ expec- tations from retailers. But there are several technology challenges, specifically IT management, which the in- dustry is facing: Customer Data: Retailers have an overioad of data but ‘A CyberMedia Publication | DATAQUESTare unable to convert it into useful information in such a customer-centric industry. In a survey by Oracle, 93% re- tailers said that they believe their organization is losing revenue opportunities, as much as 10% of revenue per year, by not being able to leverage the information they get. ‘Transparency & Tracking: Retailers need transpar- ency between systems and better tracking to integrate systems from manufacturer through to consumer in order to obtain customer and sales information. Security: Another biggest challenge for retailers is the security of the data they have. A research report indicates, that 24% of ex-employees can stil access corporate data ‘another report says that more than 40% of consum- ers say they are ‘not at all’ or ‘not very’ comfortable with m-payments. A MIX BAG OF SOFTWARE In retail and CPG environment, organizations are using ‘a mix of both custom-built and commercial off-the-shelf package solutions. In the mature areas such as supply chain planning and warehouse management, retailers are increasingly gravitating towards the best-of-breed pack- ages such as JDA or Manhattan. (On the other hand, the traditional enterprise packages such as SAP and Oracle are also gaining ground when it comes to retail planning. Another functional area that has come to the forefront due to the new omni-channel imperative is order management. Packages such as Sterling Commerce and Manhattan hold the sway in this area. Rajat Shikhar, Practice Leader of ThoughtWorks adds, Hybris, Sterling, and SAP fe the backbone for large offline retailers to go online and towards omni-channel —Rajat Shikhar Practice Leader, ThoughtWorks See DATAQUEST | A CyberMedia Publication 5 WT Spending by the Indian Retail Industry Souree: Gamer “Hybris, Sterling, and SAP form the backbone for large offline retailers to go online and towards omni-channel.” Overall, the retailers are investing ina single end-to-end platform solution which will enable consumer interactions, across multiple channels, internal employees, and also connecting the suppliers. August 31, 20151 49DQ TOP 20 | RETAIL WHAT LIES AHEAD Retailers are experimenting with technologies to explore: how these can help provide superior shopping experienc- 5. Till now, retailers have been using social media and ‘mobile to enrich shopping experiences but in 2015 com- panies are expected to go beyond that and use social not Just to showcase products but also to sell them. ‘The technologies that are likely to shape the retail in- dustry in the future are: #1 Internet of Things: Experts believe that the adop- tion of IoT in retail will shake up the industry. And retailers, Wee it 1. Data technologies will allow retailers to maximize customer value with better product discovery and ‘targeting. 2. oT willbe particularly disruptive tothe retail industry and: will offer opportunities in three critical areas: Customer experiance, the supply chain, and new channels and revenue streams. 3. Whether targeting users in @ physical place or identifying them uniquely, location-based services like geofencing ‘and beacons can change the game for retailers. 4. 30 printing increases the possibilty of consumers printing their requements (products) rather than buying them. 5. Smart payments—easy and quick payments using mobile ‘are constantly improving the face of mobile commerce. 50 | August $1, 2018 www.dgindia.com will leverage IoT to provide sales expert advice and offer personalized shopping experience. For instance, fashion retailer Zara is in the process of transforming in-store merchandise with a hictech mi- croprocessor-based tagging system which will not only speed up its supply chain, but also improve customer service and enhance security. #2 3D Printing: 3D printing will be a huge part of the re- tail industry's future. Gartner in its prediction said that the ‘mainstream adoption of 3D will take another 5-10 years’ time to get entangled with everyone's life. But many re- tailers have already started exploring the potential of the technology. For instance, Amazon has launched an online store for 3D printed items which will enable customers to personalize products. The technology has the potential to revolutionize retailers’ supply chain, with products cre- ated on-site only after being paid for it. #3 Location-Based Services: Location-based servic- 5 will be a core part of the retail strategies in the time to come. Services like geo-fencing and beacons can prove game changing for retailers as they will be able to target users in a physical place. Today's retail and CPG landscape offers unprecedent- ed opportunities alongside some daunting challenges. ‘And in the years to come, the retail players will be look- ing at technology-enabied intelligent systems to deliver shopping experiences that are personal to each shopper, seamless across every point of interaction, and differenti- ated in a way that increases brand value. ‘A CyberMedia Publication | DATAQUESTNATIVE ENTE! PLATFORM WITH AW (® FIELD Force @ uF (® SALEs suPPORT @ customer FACING APPS ©) EMPLOYEE ENGAGEMENT Fast native enterperise apps delivered within weeks ONLY NATIVE ENTERPRISE APP PLATFORM WITH. OFFLINESUPPORT © OVERTHEAIRUPDATES SAP INTEGRATION SALESFORCE INTEGRATION ORACLE INTEGRATION. BUILFIN SECURITY 300+ av APPS DELIVERED Letsgome EMAIL: enterprise@letsgomo.com_ (CALLUS : 70-LETSGOMO (7053874666)DQ TOP 20 | ENERGY & UTILITIES eee | onkars@cybermedia.co.in Harnessing ICT for a Sustainable Tomorrow The energy, oil, and gas sector being one of the important pillars in the country’s economic development requires pragmatic ICT investments. ICT is a huge enabler for this sector as it can help in cutting costs and optimizing resources 52 | August 31, 2015 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTeing a country vast in size, India faces a lot of challenges. And the foremost challenge is to ensure that the country's economy contin- ues to grow. However, the economic growth largely depends on the energy supply. And when the country faces energy deficit, it affects its GDP. In this context, ICT is truly an enabler for the energy sec- tor, including power and utilities and oil and gas in India. If appropriate and pragmatic ICT investments are made, most of the problems in this sector can be contained. In this regard, Dataquest takes a note of the current condi- tion in the power and utilities and oll and gas space and how ICT can solve most of the problems. POWER AND UTILITIES. Power and utiities companies globally face the triple challenge of improving environmental performance, keeping consumers’ costs down, and maintaining sys- tem reliability. These challenges more or less exist in the similar form in India. ICT in the power distribution sector is perceived as an enabler in delivering electricity from suppliers to end-consumers and enables energy saving, cost-reduction, and increased reliability and transparen- cy. ICT can help these companies judiciously utilize their resources and improve productivity. However, it requires them to invest in solutions that can really work for them. At the same time, the sector offers business opportunity to the IT players which have solutions designed mainly for the power and energy sector. ‘There are several challenges in the existing power dis- tribution system, but there are many IT-enabled solutions. Which can tackle these problems. These solutions en- able these companies to monitor and control every kWh of power flowing through the system. Such a distribution system seamlessly interfaces with consumer equipment to signal pricing and grid stability conditions. CHALLENGES ARE OPPORTUNITIES According to a study, over 400 mn people in India lack basic access to electricity, requiring additional power generating infrastructure. Peak demand shortage and average energy shortage runs in double digit. Total ag- gregate technical and commercial (AT&C) loss stands up to 27.15%, Depleting energy resources, enhancing access to energy, and ensuring energy-security are the major challenges facing the Indian power sector. Imag- ing, if this loss is prevented, it can light millions of homes in India. The ICT solution providers for the energy sector have a great chance to solve these problems and make money. ICT can lead to improvements in the efficiency, DATAQUEST | A CyberMedia Publication reliability, and flexibility of all the sub-sectors viz. genera- tion, transmission, distribution, including the activities of power exchanges. ‘The generation and transmission sub-sectors have seen significant penetration of ICT and is progressing further depending on the need. However, in the distribu- tion sub-sector, which is presently the weakest link in the power supply chain, ICT interventions are taking place at a very slow pace. At the same time, cost-effective ICT interventions in distribution sub-sector can go a long way in improving the operational and financial performance of the entire power sector. ‘Smart Grid: A Nasscom-Teri study suggests that one Possible solution to the existing challenges in the power sector is to move from a static grid network to a flexible ‘smart power grid which requires bi-directional information flow which can be realized by Implementing ICT. The ICT solutions enable one to monitor and control every kWh of power flowing through the system. Such a distribution system seamlessiy interfaces with consumer equipment to signal pricing and grid stability conditions. ‘Smart Metering: Opportunities for ICT interventions in power distribution sub-sector lies in advanced meter- ing infrastructure. It is believed that smart metering can save a lot of money and wastage of power. Smart me- tering enables power distribution companies to collect real-time status of power consumed by households and businesses. It prevents people from tampering with their meters for stealing power. This is a huge opportunity for the ICT players. However, the government needs to take effective regulatory steps to make smart metering real in the country. North Delhi Power (NDPL), recently renamed as Tata Power Delhi Distribution, and BSES have initiated deployment of smart meters which substantially reduced revenue loss incurred through huge AT&C losses. An in- tegrated deployment of ICT interventions like advanced metering infrastructure, distribution automation, distrib- uted energy resources, yield benefits more than when de- ploying them in piece meal. Government's Role: Policy makers and regulators need to provide fiscal incentives in the form of tax and duty breaks to the industry for mass scale deployment of ICT solutions to bring efficiency in the power sector. Plus, they need to mandate studies and preparation of feasibility reports by utilities along with ICT companies on need based ICT applications in different parts of the network bringing out the likely benefits and costs. In ad- dition, it is important to expedite the establishment of Regulatory Information Management System at the cen- tral and state levels. ‘woww.dqindia.com August 31, 20151 58DQ TOP 20 | ENERGY & UTILITIES ‘At the same time, the ICT industry needs to develop cost-effective ICT systems suited to the divergent needs of different utlities. ICT players also have to spread awareness among the end-users about the benefits of ICT interventions and energy conservation, THE OIL AND GAS INDUSTRY ICT is crucial for the ongoing transformation of the oil and gas industry. Technological development has delivered countless opportunities, offering innovative ways to mod- emize processes and improve operations. The oil and gas ‘companies from the government and private sector are facing challenges to reduce cost and improve supplies. ‘They need instant updates about their pipelines, supplies, trends, and demands to ensure business continuity and customer satisfaction ‘This sector plays a huge role in India's economy since it provides fuel to most of the industries especially manu- 54 | August 31, 2018 www.dgindia.com facturing and agriculture, Because of the vastness of the country, supply is the challenge for most of the oll and gas. companies. In order to address all kinds of challenges at their end, they have to deploy the state-of-the-art solu- tions. Thus, the sector is emerging as one of the biggest consumers of IT services and IT solutions in India. ‘The sector has been a growth area for IT product com- Panies such as IBM, HP, SAP, Oracle, etc. At the same time, it offers great opportunities to IT services compa- nies such as TCS, Wipro, Infosys, Mindtree, and others. It is believed to be one of the top buyers of IT solutions after the BFSI and government sectors. The ecosystem is vast {and has multiple players which need solutions to address. sector-specific problems. ‘The sector is also in line with global IT trends such as big data, cloud, virtualization, SDN, SDX, and loT. If Ovum is to be believed, big data is being embraced as one such technology, allowing organizations to gain insights from ‘A CyberMedia Publication | DATAQUESTPower Scenario in India 30% Population without electricity Usage of ICT in the power distribution sector is expected to cut the spillage of power. Investments in smart grid and smart metering are going to benefit the power sector significantly. IT companies have the opportunity to offer best-in-class solutions that help distribution companies to cut costs and increase profits the vast pools of information collected, while predictive analytics uses data to pre-empt problems before they ‘even occur, It further underlines in its report that signifi cant strides have also been made in communications technology. And the increased capability of mobile devic- «5, tailored applications, and cloud computing has facili tated remote access to systems and operational control Of distant oil fields. However, all the above mentioned trends indicate how the companies mainly in oil exploration, refining, and dis- tribution space face Immense stress to streamline thelr supplies. They have to put extra effort in the supply chain management. Besides the best-of-breed solutions from DATAQUEST | A CyberMedia Publication ‘SAP, Oracle or Microsoft, they have to manage data sets generated at massive scale and analyze them Meanwhile, the oil and gas companies continue to make investments in optimizing their existing resources. This is another area of growth for the ICT companies in this sector. They can help these companies to optimize their solutions in some areas, especially when it comes to optimizing their hardware resources. In most of the or- ganizations, hardware is underutilized CONTAINED IT SPENDING A recent survey of CIOs of 20 non-OPEC oil and gas companies found that these companies had cut IT spending by less than 10%, a lower than expected rate, and that cut will be more selective rather than across the board. twas a global survey but is believed to be effective for the Indian oil and gas sector as well. The survey further outlines that 85% of the respondents will either maintain, or slightly increase or reduce by less than 5% of their spending on IT. While 60% of the respondents anticipate that their 2015 IT budgets will dectine, but three-quarters of those will cut budgets by spending less than 5%. 15% of respondents expect to reduce their IT budgets between 5-10%; none of the CIOs surveyed said they expected to cut spending by more than 10%, IT internal staff focused on exploration and driling workers are likely to be the most affected by IT spending cuts. Workers who support production, including IT staff, are likely better positioned, but the deciine in oll prices has raised concerns for everyone. IT spending will actualy increase in 2015 at production and mid-stream operations, the survey found. Despite the slowdown in driling, some companies will continue to dri to take advantage of lower driling costs, and to meet lease agreement requirements. THE ROAD AHEAD Even though the IT spending is expected to be a litle less. for the oil and gas sector this year, itis a significant part of the domestic IT spend ‘As we look ahead, since most of the companies in this ‘space are facing challenges, there is a need to modernize the processes and invest in solutions which are scalable land reduce opex. Also, oil and gas producers have more data than ever about exploration, development, produc- tion, and market conditions, and more choice than ever about which vendors can best help them put all that data touse. Hence, data analytics will be crucial for the sector, going forward. ‘woww.dqindia.com ‘August 31, 20151 55jasmine@cybermedia.co.in Media and Entertainment at Digitial Inflection Point Driven by a paradigm shift in consumer behavior and media consumption patterns, the media and entertainment vertical is undergoing a rapid digital transformation and embracing technologies like cloud and analytics 56 | August 31, 2015 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTdian media and entertainment sector is on the cusp of a strong phase of growth and as per industry reports the momentum is expected to continue over the next five years. According to Cll-PwC report, the industry is ‘expected to exceed £227,000 crore by 2018, growing at CAGR of 15% between 2013 and 2018, The growth is backed by high technology usage driven by increasing digitization and higher Internet usage over the last dec- ade. ‘With media consumption patterns moving to anywhere, anytime, any device, the sector is rapidly adopting tech- nologies ike cloud, social media, mobility, analytics, and big data to engage customers in the connected worl. The fact is substantiated by a report by Gartner which says that the enterprise IT spend for the media and enter- tainment vertical in india would grow at CAGR of 10.99% in 2015 as compared to CAGR of 9.3% in 2014. DIGITIZATION ON AN UPSWING India is the world's youngest nation, with more than half a, billion people under the age of 25. With favorable demo- graphics, proliferation of smartphone, and high Internet bandwidth, digital adoption is at a tipping point. With the onset of digital, everything from how the content was cre- ated, edited, and delivered has been transformed, To got a clear view of how digitization is revolution izing content creation and packaging, let's take the example of Walt Disney, which till a few years back relied on tapes for recording, which were then given to editors for editing. As this was a cumbersome and time-consuming process, the company went ahead and digitized its activities in 2013. Today, the internal work processes, as well as content coming from third parties into the facility is digitized. Walt Disney stores the content on the server and then does all kind of work—editing, packaging, adding different languages, and animations. Also, the company is able to transfer the content to its Noida facility for translation activities through fiber network as compared to the earlier sce- nario of couriering each and every tape. With digltiza- tion, the company has registered significant increase in work efficiency. Clearly, the sectors at a new inflection point called dig- ital media driven by paradigm shift in consumer behavior and consumption pattems. From movie campaigns to catalogue content promotion, digital is being extensively used by media firms for direct calculation of Rol. A case in point is Yash Raj Films, which has adopted a ‘digital first’ strategy. The company today releases movie assets online, as opposed to hosting grand event launches. For instance, when a trailer or a song or any other audio-video asset is released, the number of views and comments on the asset serve as a direct benchmark to gauge popular- ity, reactions, and reception of the content served. This sort of rich data helps the company in not only tweaking its strategies and marketing approaches but also helps in taking important business decisions. “if there is one platform that allows direct calculation of Rol—it's digital. The tangibility spectrum that digital medium provides goes beyond analytics and allows for direct actionable —————_—_——__ If there is one platform that allows direct calculation of Rol—it’s digital. The tangibility spectrum that digital medium provides goes beyond analytics and allows for direct actionable insights —Anand Gumani Vice President - Digital, Yash Ral Films | DATAQUEST | A CyberMedia Publication -www.dgindia.com August 31, 20151 87ee, SRO COR awl Being in the television production business, time is of essence for Viacom 18, as any delay resuits in loss of revenues. For ‘example, the time gap in delivering programs in other countries ‘was leading to increase in piracy as to stay up-to-date with their favorite shows, viewers were sourcing legally copied content. ‘The firm realized there was a need of same-day distribution of the play out. To meet this business need, Viacom 18 tured to cloud and chose cloud-based Transcode-as-a-Service offered by ‘Tata Communications, which provides an integrated end-to-end workflow for maving file based content tothe cloud, transcoding imo broadcast quality formats, and ready for immediate ‘transmission. Today, utilizing this workflow, Viacom 18 can air the content in ather countries during the same day, insights,” asserts Anand Gumani, Vice President ~ Digital, Yash Raj Films. MAKING THE MOVE To CLOUD Rapid shift to the digital medium is compelling the indus- try to look at a platform that is scalable, cost intensive, and agile. This is where cloud computing is proving to bbe a game changer for the media and entertainment in- dustry. Cloud can not only provide flexibility and scalabil- ity to manage media content demands during peak and trough periods, itis also a cost-efficient option for media ‘management and archiving, Considering the benefits that cloud computing brings in, India's top M&E companies, including Star India, Zee Entertainment, Sony, and Colors. have already shifted their content to the cloud. These firms are now able to collaborate in the areas of produc- tion and distribution, supply video on demand to custom- fers, and reach out to their overseas customers in a few hours of local telecast. LEVERAGING ANALYTICS FOR ENHANCED DECISION MAKING Companies across industries are using analytics to make strategic decisions, create new products or services, and reconstruct business models. Media and entertainment is also realizing the power of analytics in gaining criti cal business insights. For instance, Reliance Games, the digital arm of the Reliance Entertainment Group, is using analytics to improve product development. The company is leveraging its in-house analytics platform to gain bet- ter understanding of daily active users (DAUs), number of 58 | August 31, 2018 www.dgindia.com )Q TOP 20 | MEDIA & ENTERTAINMENT downloads, user behavior, game performance, dropouts, reasoning for dropouts, etc. “Analytics helps us tap into user behavioral insights for product quality improvement. It helps us gauge why ‘a number of people are dropping at a particular stage of the game and how can we retain them, Based on user behavioral insights, we can change the product to make it more interesting. After deployment of analytics we have witnessed a 50% increase in our in-app purchase,” in- forms Sayed Peerzade, Vice President-Technology, Reli- ance Big Entertainment & Reliance Entertainment-Digital. Likewise, gaming site Zapak is using analytics to moni- tor conversations made by its users at every social plat- form. By adopting a big data analytics tool, Zapak has gained the ability to do a detailed analysis of conversa- tions and look at engagement levels of fans on social channels such as Facebook, Twitter, and YouTube. The company can also measure the growth of fans over a period of time and its linkages to the tweets and brand posts. The company is now able to monitor over 50,000 conversations a month and classify messages by type, content and sentiment and route a query if it needs to be solved to the right person. Going forward, digital media will continue to show stu- pendous growth with growing usage of Internet on mobile, driven by cheaper smartphones and data plans. Also, the rising trend of Internet of Things (loT) is expected to have a huge impact on the media and entertainment industry. For instance, loT could simplify digital rights management due to the uniquely identifiable IoT devices and make it easier to trace any rights violation to the root. ‘A CyberMedia Publication | DATAQUESTDSF Data Science Foundation NASSCOM DATA SCIENCE OE Think Countably Infinite. on 28 August 2015 at The Park, Kolkata Applications | Research | Products SPEAKERS, Thought Leaders at Data Science Summit 2015, oO ee oer oe CORPORATES Uniever Data Brio Academy Leverage Technology and Big Data Analytics Grow Your Busines: UUYAINI MITRA, PROF. PRASUN DAS, Head Analytics & Head, SOC & OR Unit Marketing Inteligence: 15) Kolkata oO Bharti Airtel PROF. PABITRA MITRA /AMBARISH DASGUPTA Associle Professor RESEARCH / Academia Head, KPMG IT Kharegpur Understand new methods and ReSRAUnaey ey algorithms in Data Science PROF. SOUMYA BANERJEE Head-Analytics, Syntel Professor, BIT Mesra SANJOY CHATTERJEE Co-founder and CTO. Ideal Analytics Solutions STUDENTS out app of big dat rent industries and career opp SOUMITRA SAHA AVP, Tala Consultancy Services TANMOY MUKHOPADHYAY Expert - Operations Analytics, ANZ GAUTAM BANERJEE Founder and MD, Business Bro vi ortuniti — =p SD GD 42D 6D GD aD «=D © | ae... 2 infinity loners aye Rede a TOSDGTAL — Staats NASSCOM7 DQ TOP 20 | GOVERNMENT 2 Onkar Sharma + onkars@cybermedia.co.in Government: A $29 bn ICT Opportunity The Indian government is investing heavily in ICT to kick-start the growth engine, thereby creating a big business opportunity for all the stakeholders ‘A CyberMedia Publication | DATAQUEST 60 | August 31, 2015 www.dgindia.comdian government is aggressively spending on ICT ints endeavor to bridge the digital divide in the country so that every citizen can benefit from various government- related schemes. All the governments in the last few decades have introduced new tools of ICT to ensure transparency in the government departments and ensure hassle-free services to citizens. ICT is being used for var ous G2C, G2G, and G2B services. While the UPA gov- ernment focused a lot on various Mission Mode Projects under the National e-Governance Program (NeGP), the NDA government in Narendra Mod's leadership has tried to intensify it in the form of ‘Digital India’ program. Efforts by various governments in the center and state have paid ff significantly. From online passport to online fling of taxes, IT adoption in government is making a visible im- pact across various departments. Considering the huge impact of technology adoption (on government transparency and efficiency, the Indian government is spending significantly on ICT. The spend accounts for a huge share in the overall domestic IT buy- ing in the country. As per the findings of research firm Gartner, the government IT spending in India will reach $6.8 bn in 2018, an increase of 5.7% over 2014. This forecast includes spending on internal services, software, The “Growth Levers” present a massive potential opportunity for the Technology MNCs IT services, datacenter, devices, and telecom services. Gartner has taken into consideration all aspects of ICT consumption by the state and national government. Gartner's estimate is only for 2015 since the overall government spend is expected to be much higher on vari- ous government-led IT deployments. under Digital India and Make in India programs. “As per estimates, the union government's IT spend through Make in India and Digital India programs and others is pegged upwards $26 bn. To- day, the government bodies across the country are look- ing for an array of solutions from mobility to security, con- verged infrastructure to services, desktops to datacenters and cloud. The government buying is atthe heart of driv- ing growth for the IT industry in the country," says Raman Bountra, Business Leader, Government Sales, Dell India DIGITAL INDIA Out of IT spending of $6.8 bn as envisioned by Gartner, major portion is going to be spent on Digital India pro- gram, which is aimed at building a digital infrastructure in the country and bringing transparency in governance. Itis in line with Modi government's often-repeated tine “Minimum government and maximum governance’. Dig- ital India aims to transform India by offering seamless ze Government Investments in Opportunity by Technology Areas technology (Year 2014-15) : x tt oe a) 7 Communication Computing & Software — Year Technology storage 2014-15 $4BN 32.6BN $4.2BN 28g Ory 2 8 & a $6.6 BN $5.98N 9 $2.78N / @ o or a Tal Opportunity Sz for $07 Technology Companies " B Source Pray teres, Zn research ond nas A ges USD on exits forthe er 20435 ak DATAQUEST | A CyberMedia Publication worwedgind August $1, 20151 61DQ TOP 20 | GOVERNMENT Digitization across government functions offers a multi opportunity for technology MNCs Digitization of Agicutare and asta Enabling e Governance & moovernance “Tecmology Mision (Telemedicine > (ER ed oe ay = usp 6.1 Billion qm Gi Be 2 Investment a: high-speed broadband connectivity, thereby offering a platform for individuals and organizations to work from rural areas and small towns. ‘A few months ago, Dataquest interviewed RS Sharma when he was the IT secretary of the Department of Elec- tronic and information Technology (DeitY) to get an insight into Digital India program. Sharma outlined, “The Govern ‘ment of India has approved the Digital India program with a vision to transform India into a cigitally empowered so- ciety and knowledge economy. Digital Incia is an ‘Um- brella Mission'—covering many departments, weaving to- gether alarge number of ideas and thoughts into a single, comprehensive vision so that each of them is seen as a part of a larger goal. Each individual element stands on its (own, but is also part of the larger picture.” ‘The National e-Governance Plan (NeGP) was approved in 2006 with a focus on electronic delivery of services. Twenty four (out of 31) mission mode projects under the NeGP are operational providing a wide range of services. 't was felt that despite the successful implementation of several eGovernance projects across the country, it could not make the desired impact for delivering public serv- ices. Hence, a need was felt to enhance the scope and quality of eGovernance in the country by bringing in trans- 62 | August 31, 2018 www.dgindia.com | Government’ Action Pan ‘es of For agit for real ime information ITER Te PETRI usage of broadband across the << Pigezation oa goverment les alal CISCO ® formational government process re-engineering, focusing on integrated services, interoperable systems, and mak- ing the best use of the emerging technologies. Therefore, ‘eKrant’ or NeGP 2.0 with a focus on electronic delivery of services was conceptualized. Hence, the vision and scope of Digital India is much wider than that of NeGP. e-Kranti or NeGP 2.0 is one of the nine pillars of Digital India. Other pillars of Digital India include Broadband Highways, universal access to mobile connectivity, public Internet access program, eGovern- ance: Reforming government through technology, infor- ‘mation for all, electronics manufacturing, IT for jobs, and early harvest programs. BUSINESS OPPORTUNITY FOR TECH COMPANIES ‘The government sector is expected to drive the domestic buying in the country in the coming years. In FY14, tech ‘companies did not get much from the government sector since the NDA government was in a planning phase and was still working on developing the roadmap for mega projects such as Digital india, smart cities, and Make in India. However, there is a huge potential for tech compa- nies in the coming years. Zinnov estimates that ICT opportunity in the govern- ‘A CyberMedia Publication | DATAQUESTGovernment has defined a 3-pronged strategy for an Innovation-fuelled India. oe, Increasing san hs Anse of Eirprenerip 2 setts fw Oats Resexeh 2 tabich anette Property 5 Resin curiulan a perinstey Right Regene ees fr higher Stes Tanincatves forivetments in e ‘ =a 33008 serps + 00+ mcs 440 vers. 2500 + Borman ars Sagas ogi ee USD bon Proto ment sector is close to $26 bn. it comprises investments in digitization, infrastructural improvements, and push for manufacturing and technology in healthcare and agricul ture. The report claims that there is a sizable opportunity for technology MNGs to target, considering the scope of investment in digitization across government functions. “The new government plans to take digitalzation to the next level by implementing the cigitalization of agricul ture & PDS data, enabling eGovernance and mGovern- ance, facilitating the National Rural Internet and Technol ogy Mission, using IT for real-time information gathering, and the digitization of all government files. In the past, the government has engaged multiple MNCs such as IBM, HP, and Cisco for digitization projects,” commented Praveen Bhadada, Senior Director, Zinnov when this re- port was launched late last year. The five growth levers—Digital India, India as the In- novation Hub, Next-Gen Infrastructure, Enhance Ease of Doing Business, and Revive Manufacturing—will be ex- ecuted by focus on 3S—skill, scale, and speed propelled by technology, the report says. The government has defined a three-pronged strategy to make India an innovation hub. Firstly through enabling skils by the establishment of more premier institutes such DATAQUEST | A CyberMedia Publication Matured Ecosystem Government Accentuators of Innovation ‘Atonomous ecology transfer crganzatons| «Faettaingt count anit: Ssapnayresearh + so0e nana + 00 n80sin as IITs and IIMs and the development of innovation accel- erator supported by innovation infrastructure. An inno- vative ecosystem fosters high quality research. Secondly, giving proximity to customers will accelerate and improve India-centric product development. And finally, innovative ecosystem will allow joint R&D efforts across industries for accentuated product development. MNCs have been leveraging the Indian innovation ecosystem to develop products for the Indian customers. So far, technology MNCs have played a crucial role In the establishment of next-generation infrastructure. If the report is to be believed, the Indian government plans to invest $11 bn in the key focus areas to drive the next wave of technology-backed infrastructure growth. The key focus is to create national optical fiber networks and build 100 smart cities with high-speed digital highways along with national solar missions and national gas grids, the report added. The government has also planned for simpler and well-defined tax policies to aid businesses. In addition, the Indian manufacturing industry presents ‘a $8 bn opportunity for the ICT sector by 2017. Zinnov believes, “This is only possible when the government's Push for manufacturing is backed by increasing adoption of IT and increasing relevance of loT in manufacturing.” ‘woww.dqindia.com ‘August 31, 20151 68DATAQUEST eee The Fastest way to understand the Technology Industry DATAQUEST fie WIN SOME. 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The decision fo acceptor rlect any oral forms receives atthe _bolutecscreton of te pubishing company without aeegning any reason.» Pease include in code for prompt desvery of your copy «ease payments ‘rough eredtear, date ofbian must bementoned.«Alllsputes sal be subjected Delhjusdtion ony.DQ TOP 20 | TRANSPORTATION & LOGISTICS - i Jasmine Kohli | jasminek@cybermedia.co.in Driving into a New Path with Technology Indian transportation and logistics companies are accelerating IT adoption to cash in on the thriving eCommerce market ‘A CyberMedia Publication | DATAQUEST 66 | August 31, 2015 www.dgindia.comuoyed by a booming eCommerce market, the Indian transportation and logistics segment has now evolved from traditional standalone firms offering specific services to mature large integrated players which are offering a portfo- lio of services such as transportation and warehousing. ‘The impact of the boom in the eCommerce segment can be seen from the growth and profitability of logis- tics firms. Take a look at one of India’s largest players in this segment, Gali. The firm’s daily eCommerce package handling capacity has increased from 30,000 in October 2014 to 40,000 in March 2015. The eCommerce segment today contributes close to 89% of the firm's revenues, and is expected to increase to more than 10% in the next two years. Gati delivered nearly 70 mn packages in the fiscal year 2014-15 with 14% coming only from the eCommerce. segment. GROWTH DRIVERS The logistics segment is vast, and is made of multiple segments such as third-party logistics players (SPL), freight forwarding firms, courier firms, and firms special- izing in handling reverse logistics. A report by Novonous, estimates that India spends around 14.4% of its GOP on logistics and transportation as compared to less than 89% being spent by the other developing countries. Novonous. also estimates that the Indian logistics market will grow at ‘a CAGR of 12.17% by 2020 driven by the growth in the ‘manufacturing, retail, FMCG, and eCommerce sectors. ‘The implementation of a landmark bil called the Goods ————————_ and Services (GST) tax bill can also help in boosting trade ‘and lowering costs for logistics firms. Currently, every state across india taxes goods that moves across its bor- ders at different rates. Hence, a goods item which moves across different states is taxed multiple times, which in- creases the cost of transportation. Once GST is imple- mented, there will be a uniform tax at the national level. With the implementation of GST, the logistics com- panies, which are currently forced to set up many small warehouses across multiple cities can set up just a few, big warehouses region wise and can follow the hub-and- spoke model for freight movement from the warehouses to the different manufacturing plants, wholesale outlets, retail outlets, and various POS. This growth is also backed by the boom in the eCommerce sector and expansionary Policies of the FMCG firms. This has increased the serv- ice geography of the logistics firms but they also have to meet the demands of quick delivery and tight service level agreements, IMPACT OF TECHNOLOGY Most logistics firms today use a combination of GPS, barcode technology, and RFID to track their goods from one point to another. IT plays an extremely important role in the competitiveness of these firms. Firms like Blue Dart, for example, have created several software tools to enhance customer satisfaction. A product called Shop- Track, which can be integrated into an eCommerce firm's site through API, can be used to track a customer's or- der on the eCommerce site itself. Customers do not have Keeping track of all important domains of business is possible only through analytics. The churned data reduces the idle time for vehicles and helps to get route details to increase efficiency in terms of loading and transit time —Navneet Agarwal Directors, Agarwal Movers and Packers OEE DATAQUEST | A CyberMedia Publication ‘woww.dqindia.com August 31, 20151 67DQ TOP 20 | TRANSPORTATION & LOGISTICS IT Spending by the Indian Transportation Industry Chart Title as —= 4 29 5s 26 o® 23 8 2 2 c 7 a8 > 15 c oO a i a E os o Year a 2010 @ 2011 m 2012 = 2013 #2014 2015 to enter the shipment number in a portal of the logistics. service provider. Another innovative product called Mo- bileDart- SMS, allows customers to check the status of shipments by using a simple SMS. In the digital age, customers expect real-time updates, Firms in this sector realize the importance of real-time tracking, and enabling customers to find out the status of their goods by tracking them through the web or a mo- bile-based app. ‘THE IMPORTANCE OF SMAC. ‘The impact of SMAG can be significant for this sector. A PwC report on SMAC states that SMAC could be crucial to solve many of the challenges pertaining to the sector. ‘Many companies have already hosted their applications, on the cloud, which has helped them reduce costs on infrastructure and applications. Mobility has helped in solving many perennial problems of companies operat- 68 | August 31, 2015 www.dgindia.com ing in the logistics space. This can be related to invoice management, collection reconciliation or outstanding payments. Many logistics firms now use handheld devices or smartphones to capture details of proof of delivery. Com- panies like Gati have been using mobile-based technolo- gies for more than seven years, and have recently been using these technologies in the B2C sector too. This usage is even more crucial in the B2C segment, as proof of the customer's signature is important. It is also necessary as today, the amount of cash carried by a delivery boy is significant due to the cash on delivery option. As the value of the consignments being delivered through the eCommerce route is high, some firms today use Google Maps to monitor the route followed by the delivery boys, Many logistics service providers are also adopting cloud-based ERP systems, with the objective of integrat- ‘A CyberMedia Publication | DATAQUESTing all processes and functions across different branch- es. For example, Chennai-based Indev Logistics, uses a cloud-based ERP from Softlink Global. Besides saving of IT infrastructure costs, cloud-based ERP systems help in centralization of services. Analytics Is also used by these firms in providing re- al-time information of arrival or departure of shipments. Planning the most optimum route for a particular package or finding out the root cause of delays for shipments can ‘be made possible by using analytics. “Analytics supplements the organizational efforts in many ways and for a logistic firm keeping track of all important domains of business is possible only through analytics. It supplies us with data that reduces the idle time for vehicles. We can also plan our route details to in- crease efficiency of our fleet in terms of loading, delivery, and transit time,” explains Navneet Agarwal, Director-IT, Agarwal Movers and Packers. Firms like Safexpress have created mobile apps to track the movement of the fleet in real-time. Safexpress, calculates the estimated time of arrival using the data de- rived from GPS, ‘The estimated time of arrival helps in keeping the re- quired amount of space in a warehouse ready before its arrival. The mobile app which Safexpress has devel- oped also tells the checkers at a hub the kind of docu- ments required for a particular consignment. All these Initiatives have helped in reducing the overall time of delivery. In the future, as more eCommerce firms vie for the at- tention of the Indian customers, lagistics providers will be pushed harder for delivering large volumes of goods but at lesser margins. Initiatives like same day or next day delivery, or delivering perishable goods, will mean that the supply chain has to be transformed in line with the type of goods being delivered and the time of delivery. save 75 % ON YOUR IT BUDGET as your Bue Ostet by Swtcig 0 ‘ROP Mune Zr GMa, Gat Gest Desktop gence 8 ebay nat Put Hoge Aart on ou Bis savings. saving | 40x %) savines Pretty 7” eee EEL Tr} 95% 20% 95% Snes =, Le) Saves a8 Suis. (+ SOIC aD DATAQUEST | A CyberMedia Publication August 31, 2015 | 69DQ TOP 20 | IT- ITES I S Ruchika Goel ce ruchikag@cybermedia.co.in Indian IT Industry Sharpens Focus on Emerging Technologies IT sector continues to be at the forefront of adopting and showcasing the power of emerging technologies, setting the stage for other sectors +2 ¥ J 70 | August 31, 2018 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTper reports, India is the world’s largest \\, sourcing destination for the IT industry, | accounting for approximately 529% of the ™\\, 8124-130 bn market. About 10 mn Indians 1 are employed by the industry and the sector Continues to contribute significantly to the social and eco- nomic transformation in the country. The IT-BPM market is estimated to expand at a CAGR of 9.5% to $300 bn by 2020. DATAQUEST | A CyberMedia Publication ‘The Indian IT industry is also one of the most competi- tive sectors, and is always looking at ways to constantly reinvent itself. This sector is one of the leading ones in implementing emerging technologies, as any technology that is tested internally, can be taken to the market as a service line. HUGE ACCEPTANCE OF PRIVATE CLOUD With increased competition, more and more IT companies are looking to upgrade their existing infrastructure, inno- vate with emerging technologies, and offer solutions and platforms that not only benefit customers but also bring increased business value For companies in the highly competitive IT services seo- tor, provisioning of project infrastructure is perhaps one of the most important pieces in getting a project quickly ex- cuted. This is also one of the most challenging tasks, as most companies in this sector execute distinct projects for multiple clients spread over multiple countries. As IT projects are of different durations, any delay in proviston- ing infrastructure can have a direct impact on margins. This is where a private cloud is extremely beneficial and is used by every major IT services company in india. The business efficiencies of a private cloud can be seen in almost every IT services firm. A case in point is Rotta, Which has transformed its old legacy IT setup by moving its IT infrastructure to a private cloud. Today, the private cloud hosts applications that are used by its enterprise Users across the world across different geographies. Thanks to the private cloud, the overall provisioning time of servers for project-specific requirements has re- duced from 8 weeks to 10 minutes. It has also improved user productivity by 31%. Rolta has managed to reduce the time to deploy new product demonstration environ- ments from several weeks to less than one day. Further, the utilization of the existing IT infrastructure has im- proved from 25% to 90%, which is a jump of almost 65% The overall power and cooling requirements of datacenter has reduced by almost 60%, resulting in an opex savings of approx %1.3 crore per annum. Further, the number of datacenter server racks have reduced from 13 to 5, giving ample space for further growth within the existing data- centers. For smaller IT firms, the cloud is a big enabler. IT start Ups are betting big on public cloud, as they can focus on building their products without worrying about complex IT infrastructure, The scalability of the cloud coupled with the pay per use option and speed of provisioning infra- structure, makes cloud a win-win proposition for start- ups. ‘woww.dqind August 31, 20151 71Da TOP 201 IT- ITES a LEVERAGING ENTERPRISE SOCIAL NETWORKS TO BOOST COLLABORATION Considering the networking and connectivity benefits of social media platforms, businesses are increasingly rep cating the same model within the organization by imple- ‘menting Enterprise Social Network (ESN) to enhance col laboration among co-workers across various geographies, and time zones. Businesses are also integrating key en- terprise-specific features like emails, discussions/forums across domains, knowledge repository, etc, in an ESN to enable seamless exchange of ideas and information. ‘Acase in point is Polaris Financial Technology. The firm was facing issues with information being lost due to too many silos within and across teams. A lot of time was taken up by calls and emails. Aiming to address these pain points, Polaris embarked on a project called ‘Octo- pus’. The objective was to have a central enterprise plat- form which allows centralization of team correspondence, managing and tracking of teams, analytics, knowledge repository, etc, from a single space. This has resulted in ‘more transparency in decision making. Moreover, there has been a 25% reduction in emails while the email vol ume has come down to 70% and is sent now only while interacting with clients, 99.5% mailing groups have been removed and there has been a 75% reduction in ramp-up time for new joiners in the projects. This has also resulted in a huge impact on employees’ productivity, which has increased by 12%. ‘Another firm wihich has successfully embarked on an ESN initiative is L&T Infotech. L&T Infotech’s enterprise social networking solution CliquePoint, has a ‘personal collaboration’ feature which provides people with com- prehensive tools such as micro-blogs, blogs, and wikis, enabling them to connect and follow others, and also help them track relevant business events. Employees can sub- scribe and follow important events from their Line of Busi- ness (LOB) systems and collaborate over CliquePoint. Employees also have the ability to create a venture, which is a closed transient community for collaboration With more and more employees accessing the solution, the usage of email has reduced by 50% while user pro- ductivity has improved by 20%. Time for query resolution, reviews, planning, and requirement management has re- duced significantly leading to the overall reduction in time to market in the range of 10-15%. USAGE OF ANALYTICS The growing level of digitization means that data now 72 | August $1, 2018 www.dgindia.com Js being churned out at an even more frantic pace than before. Many IT services firms use analytics to look at project patterns and utilization ratios. Hexaware Technologies, for example, does structured data analytics with the data at the employee and project level. It gets aggregated at the customer, vertical, horizon- tal, geo, business unit, and the project type level. The pri- ‘mary focus of the firm’s efforts in analytics Is in the areas of customer centricity and delivering innovative services. Due to analytics, the firm can view the organizational dashboard of various metrics. This helps the firm in time. ‘management, tracking insights, and reporting accurately to stakeholders for quick actions and decision making. Better reporting and decision making enables excellence in sales, delivery, and operational areas. Today, the com- any can present monthly dashboards for various levels. of management. Thanks to analytics, the firm also has more structured and data-driven management and re- views. RIDING THE DIGITAL WAVE With digital drive gaining momentum across sectors, IT industry is no different. A number of companies in the sector are embarking on digital transformation journey to improve productivity, streamline processes, and improve efficiency. ‘A case in point is Persistent Systems, which used its ‘own product, Persistent Intranet (Pi, to undergo digital transformation, Persistent’s IT team launched an initia- tive to revamp the intranet, with a focus on ‘mobile first. Persistent Intranet has been developed to work on any device, be it an IOS or an Android. With digital transformation initiatives, Persistent has reaped significant business benefits. The company has been able to reduce resource allocation cycle time and has registered an increase in employee efficiency. Further, the employees have been empowered to connect with the right person in any organization, as the time spent on finding a connect into a new organization has been reduced by 20 minutes. Sapient is another company that is accruing significant benefits by going digital. Key benefits include easy man- ageability, improved operational efficiency, and reduced total cost of ownership to manage business operations. In conclusion, the IT sector will remain the leader when it comes to deploying emerging technologies. Once emerg- ing technologies deliver the impact, the experiences are documented, and sold as IT services for other sectors. ‘A CyberMedia Publication | DATAQUESTCrore Ce ieee eee Re —JACK DOMME ee gSconuC ete as ou ECINDUSTRY | TALKING POINT Over the years, Hitachi with its cutting-edge technologies has been contributing towards the development of societies across the world and providing solutions to combat the issues pertaining to rapid urbanization. In a detailed email interview with ‘Narinder Kumar of CyberMedia Research, Jack Domme, Chief Executive Officer, Hitachi Data Systems, shares how the company’s social innovations strategy can play a pivotal role in transforming India digitally HITACHI IS UNIQUELY POSITIONED TO SOLVE SOME OF THE WORLD’S BIGGEST PROBLEMS ost the announcement at Connect 2015, please elaborate on your social innovation strategy for the global markets? How will it help society at large and can you share some examples? ‘At Hitachi, we not only have the ability, but we believe, the obligation to focus on solving big problems in the world. Global trends such as explosive population growth, mass urbanization, and aging population call for new ways to use resources efficiently, treat chronic medical condi- 74 | August 31, 2015 www.dgindia.com tions, prevent crime, improve mobility, predict system fail- ures, and more. Hitachi Data Systems has expanded our proficiency from leadership in data storage to advanced data analytics, the Internet of Things, and connected in- telligence. We know data like no one else—it'sIterally our middle name. Together with Hitachi's operational and in- dustrial expertise, we are uniquely positioned to help so- cleties and businesses solve some of the world's biggest problems—from public safety to sustainability, transpor- tation, and healthcare. We call this social innovation. ‘A CyberMedia Publication | DATAQUESTFor example, a major city in the Bahamas has about 250 camera pods installed throughout the city to help keep residents and tourists safe. All video feeds are pulled into the local police department using Hitachi Visualization Software. This software enables integration of behavioral recognition software and computer aided dispatch soft- ware into a ‘single pane of glass’ system that allows law enforcement to monitor activity and respond to safety in- ly and precisely. Another example is the work Hitachi Data Systems and SAP are doing in partnership with the United Nations to create a real-time situational awareness and infectious disease management platform to manage the spread of Ebola and HSN1 in Africa. We are integrating solutions from HDS, including our Hitachi Clinical Repository, Hi- tachi Content Platform and Hitachi Content Platform Any- where, and Hitachi Unified Compute Platform with SAP HANA, Mobile Platform and Lumira into a secure, cloud- based delivery platform linking care givers, researchers, and government organizations. ‘As we continue to combine IT operational systems and technology expertise across Hitachi, we will deliver scal- able solutions that drive business and social outcomes to make the world healthier, safer, and smarter. Indian Prime Minister, Narendra Modi has pledged to build 100 smart cities by 2020, how is Hitachi aligning its vision with the growing demand of smart cities? From its inception, the mission of Hitachi has been to advance society through technology. How we have done that has changed dramatically over the 105 years Hitachi has been in business, but never has the opportunity been greater. Hitachi is uniquely positioned with extensive ex- Pertise and capabilities in almost every industry and sec- tor, along with deep information technology experience and solutions. This set of capabilities means Hitachi can deliver so- lutions to meet a wide variety of challenges today's cit- ies are facing—whether that's smart traffic management in Singapore or smart rail systems in the UK or a smart energy arid in Hawaii (US). We are doing all of this today and investing the tremendous resources of Hitachi to fur- ther advance our ability to help today’s urban populations thrive. This is especially pertinent in growing markets like India and its focus on continuing to advance infrastructure to support the country’s full economic potential DATAQUEST | A CyberMedia Publication INDUSTRY | TALKING POINT How is Hitachi reinventing itself to face the challenges: of an ever-changing technology landscape and grow- ing customer demands? For the past several years, Hitachi has been evolving its business to focus on social innovation—using innovative technology to help solve the world’s problems. This fo- cus has come through investments, divestitures, great- er collaboration across Hitachi, and now through more autonomous regional leadership structures. More than ever, we're targeting areas where we can use our unique technological, industrial, and data analytics capabilities to make a difference in various areas: Healthcare, public safety, smart cities, transportation, telecommunications, connected vehicles, energy, and more. We're delivering global solutions that meet customer demand and impact society in a positive way. Acquisition is currently the most common way to solve ‘maintaining innovation’ and HDS has acquired ‘a few companies in the past couple of months. What is the company's acquisition strategy? Hitachi has a long history of innovation from within, and we plan to continue that journey. But today’s technology environment is changing so quickly that it makes sense to complement our own R&D with select, strategic acquisi- tions. Moving forward, we will continue to acquire compa- niles that will help extend our portfolio and accelerate time to market for our key business areas. For example, HDS recently acquired Pentaho and Pantascene to accelerate its social innovation vision and Internet of Things road- map. These technologies are integrated into our existing portfolio and enable HDS to extend our capabilities and deliver comprehensive solutions to customers. With your expanded role in Hitachi and Hitachi Ameri- cas, how do you plan to bring in Hitachi technology collaboration to the next level? The Hitachi companies are already collaborating to bring differentiated solutions to the marketplace—the breadth of our capabilities at Hitachi are virtually unmatched, yet in the Americas there remains tremendous opportunity to extend our reach and market share, My goal is to continue increasing collaboration across the various groups by en- suring the vast resources of Hitachi are aligned and fully Utilized to drive innovative Hitachi solutions to our global customers, especially in the area of social innovation. ‘woww.dqindia.com August 31, 20151 75Srikanth RP. —ARINDAM MUKHERJEE BFSI Head, Cisco India and SAARCINDUSTRY | TALKING POINT Networking giant, Cisco, is betting big on its Internet of Everything (Io) strategy, and believes that the adoption of IoE-enabled services can transform the Indian banking space. Dataquest spoke to Arindam Mukherjee, BFS! Head, Cisco India and SAARC, to get his perspective on the potential and opportunity for Cisco in the ‘emerging Intemet of Everything space. Edited excerpts ADOPTION OF IoE SERVICES WILL RESULT IN 11% INCREASE IN BOTTOM-LINE FOR BANKS n the BFSI space, what are some of the emerging ‘opportunities for Cisco? Defined as the convergence of people, process, data and things, Internet of Everything is one of the biggest areas that is transforming the banking ecosystem. It helps banks keep pace with customer demand by adopt- ing solutions that offer expert advice, value-added servi es and convenience, whenever and wherever customers need them—and do so securely. ‘A recent Cisco study found that Internet of Everything (loE)-enabled services can help restore the value custom- fers expect from banking institutions. loE makes it possi- ble for banks to offer a more relevant, engaging, and con- venient experience for customers. Of the $19 tn in global economic value Cisco estimates loE can create over the next decade, 7% ($1.3 tn) is accounted for in the financial services market. Video is another area where we are seeing traction. As customers look for personalized and ‘always connected’ banking solutions, video is increasingly becoming rel- DATAQUEST | A CyberMedia Publication IMPROVEMENT evant. Not only can video otter an in-person look and feel; it can be deployed remotely to serve the right customers at the right time and place with the right tools. Remote advisors, wealth advisors and video calling are the tech- nologies that are useful for communication in the banking sector and are transforming how banks function and pro- Vide consumers with relevant information. What is the potential of a technology like loT in the Indian BFS! space? Banking and financial services have historically been very conventional sectors steeped in traditional practices. However, the industry is experiencing a tectonic shift; it is getting increasingly competitive due to introduction of new players, and complex due to the changes in con- sumer demographics and behavior leading to a change in the way services are consumed. ‘One way of dealing with that is adoption of loE. Gon- vergence of devices and formation of an intelligent net- work are the basis of loE and although the adoption is at ‘woww.dqindia.com August 31, 20151 77INDUSTRY | TALKING POINT a nascent stage, the potential is very strong, largely due to the fact that India has one of the fastest growth rates of ‘smartphone adoption. According to the latest VNI report, India will have over 650 mn smartphones by 2019. The sheer number of de- vices (including mobiles) that have the potential to be con- nected offers tremendous opportunities to banks to pro- vide cutting-edge services through IoE-enabled solutions. These services offer banks a two-fold advantage: One, it enables them to reach the customers where they are, re- sulting in increased engagement, and two, it allows the banks to save on physical infrastructure costs and deploy additional investments in technology Infrastructure that could offer them a better return on investment. A recent Cisco study revealed that using Internet of Everything, banks and financial service providers in India could see their bottom-lines increase by up to 11%, Can you elaborate on how this could be possible with the help of some examples from an Indian con- text? Growing customer demands will need unique approaches to provide services as apps become an integral part of customer communication. The emergence of the loE— the networked connection of people, process, data, and things — means that numerous new connections will gen- erate huge amounts of data, As big data grows, the chal- lenge to achieve better business outcomes and deliver batter customer experience will become necessary. Banks must leverage the power of data and analytics to improve processes and profits or reduce costs and risks. {AS we move into an IoE era, solutions that leverage video, mobility, and social media can enable banks to conduct customer transactions seamlessly irrespective oftheir physical location in real-time. According to Cisco, the upside fora typical bank that becomes digitized while aligning with its customer expectations can see a 5.6% bottom-ine increase globally and in India loE will esul in 11% increase in bottom-line improvement for banks. The Cisco study also predicts that $14.4 tn of value (net prot- its) will be at stake globally for private sector companies over the next decade, based on their ability to harness loE—with $3.7 tn of this value arising from improved cus- tomer experience. For retail banks, this inclides various levels of personalized interactions. ‘One of the most recent deployments we have done is 78 | August $1, 2018 www.dgindia.com for the State Bank of India. Known as SBI InTouch, itis the digital avatar of a traditional bank which brings together the best of a traditional branch and Internet-enabled serv- ices. The services include automated kiosks that deliver instant services such as account opening and facilities that offer remote expert advisory through high-definition video conferencing. And at the backend, powerful analyt- ics engine collate data and analyze them in real-time to offer insights, enabling the bank to offer better services and cater to the new age customer. What is the opportunity for a company like Cisco with respect to the Digital India initiative undertaken by the government? ‘The Digital India vision is one of the most exciting initia tives the country has embraced to leapfrog to the 21st century, What was once a visionary notion is now the new normal: Technology is really as essential as the three uti ties—water, gas, and electricity. ‘One key aspect that Digital India will look to address is financial inclusion. Announced by Prime Minister Naren- dra Modi in August 2014, Jan Dhan Yojana is a National Mission for financial inclusion. It ensures access to fi- nancial services for all in an affordable manner. These services include banking/savings and deposit accounts, remittance, credit, insurance, pension, etc. Jan Dhan Yo- jna focuses on coverage of households in rural as well as urban areas with the objective of covering the whole country to offer banking facilities to the masses. And as per figures available from April this year, almost 15 crore accounts have been opened so far with the total deposit totalling up to 215,798.34 crore. As the number of ac- counts increase, two of the biggest challenges for banks lie in managing the data deluge and security. With our ex- perience and expertise in managing these two areas for banks, we do expect it to open up newer areas and op- Portunities in the years to come. Can you give us some examples of your customers in India in the BFSI sector? More than 90% of all financial transactions in India run on Cisco powered mission-critical datacenter networks (2 out of 10 transactions happen on Cisco). In the past few years, our solutions are deployed by almost all the top banking and insurance companies as well as the three top stock exchanges in India. ‘A CyberMedia Publication | DATAQUESTJUL 31ST AUG 31ST SEP 30TH DaTAQUrgy aeg | DATAQUEST . ~ ro DEFINES ITSELF For queries, write to renukad@cybermedia.co.inINDUSTRY | IN FOCUS Vishaal Bhatnagar | maildgindia@cybermedia.co.in Future-Ready IT for Future-Ready Government Government and public sector decision-makers discussed and deliberated how technology-enabled solutions can help in delivering good governance across a range of departments and functions at a roundtable-cum-panel discussion hosted by Dell, CyberMedia Research, and WEBEL in Kolkata pen Jt Sigh MO, WEBEL and Gaertn WEBEL Gou of Conpanie Iphing fe inaugallang ell, CyberMedia Research (CMR), and WEBEL recently co-hosted a roundtable for government and public sector decision- makers in easter India’s cultural, trade & in- dustry and administrative hub, Kolkata. The Dell-sponsored roundtable-cum-panel discussion on ex- tremely relevant topic, 'Future-Ready IT for Future-Ready Government,’ was held on July 8 at The Park Kolkata, a short distance away from the seat of government at Weit- ers Building. ‘The West Bengal edition of the roundtable was inaugu- rated by Upender uit Singh, Managing Director, WEBEL. and Chairman, WEBEL Group of Companies, who was welcomed by Rajat Ganguly, General Manager, Eastern India, Dell and Raman Bountra, Public Business Leader- India, Dell Singh was joined on stage by Amit Chaudhuri, Spe- cial Secretary, Dept. of Planning, Govt. of West Bengal 80 | August 31, 2018 www.dgindia.com PK Garg, DDG-T, Ordnance Factory Board; Pradeep ‘Thekutte, AVP-IT, Balmer Lawrie and Company; and De- bopam Raha, Technical Director, IGS, KPMG India to light the inaugural lamp and deciare the event formally open. Singh spoke at length about the Governance initia- tives of the Government of West Bengal that WEBEL was supporting in the capacity of the state's nodal agency. He particularly emphasized the game changing potential of the national Optical Fibre Network (NOFN), ‘100 Smart Cities’, and "Make in India’ programs. He said that West Bengal is expected to undergo a makeover with the es- tablishment ofa large electronics manufacturing industrial base slated to give a big filip to employment opportuni- ties. Raman Bountra, Business Leader ~ Government Sales, Dell India presented Del's viewpoint on implementing the right technology-enabled solutions to deliver good gov- emance across a range of departments and functions. He highlighted Dell's strategy over the last many months to acquire companies that had developed innovative IP/ solutions, integrating the same with Dell infrastructure! platforms, and thereby delivering wholesome, robust so- lutions to its customers. Raman shared case studies of successful Dell solution implementations from public sec- tor organizations in India and around the wor. Debopam Raha, Technical Director, Infrastructure and Government Services, KPMG presented an overview on the goals and objectives of the ‘Digital India’ program, He described the ‘Five Pillars’ of the program as being con- nectivity platforms, applications, datacenters, cybersecu- rity, and emerging technologies. Raha further highlighted some of the key eGovernance initiatives taken by leading states such as Andhra Pradesh, Chhattisgarh, Gujarat, Madhya Pradesh, Maharashtra and West Bengal, and ‘A CyberMedia Publication | DATAQUESTINDUSTRY | IN FOCUS (LtoR Al Ghsh, CMR: Motu Ratan, NC, Wes Bengal Upende Jt Sigh WEBEL Group Copan; Au os, Deca ebeparn Pat, KPMG In, and arn Baur, Oia some of the newer initiatives such as ‘3DEXPERIENCity’, mobile governance and ‘Smart Village’. He stressed on the potentially transformative role of digital interventions, in education & skill development, infrastructure, livel hood and capacity building initiatives in rural areas. He closed by sharing an overview of KPMG’s platform for the ‘Public Sector of the Future,’ which lays stress on the need for close cooperation and collaboration between government, industry associations, and consulting firms to improve all-round digital availabilty, accessibility, and usability PANEL DISCUSSION The panel discussion was moderated by Apalak Ghosh, Lead Analyst, Emerging Technologies and Senior Man- ager, CMR and panelists included Upender Jit Singh, MD and Chairman, WEBEL Group of Companies; Motiur Rahman, Technical Director, National Informatics Center, West Bengal; Debopam Raha, Technical Director, IGS, KPMG India; Raman Bountra, Public Business Leader-In- dia, Dell; and Anuj Joshi, Geo Lead, Enterprise Solutions, Business, Dell India. ‘The panel was attended by eminent names including Amit Chaudhuri, Special Secretary, Dept. of Planning, Govt. of West Bengal, PK Garg, DDG-IT, Ordnance Fac- tory Board, Pradeep Thekutte, AVP-IT, Balmer Lawrie and Company, and other invited delegates. During the discussion, Singh elaborated how Webel has been instrumental in bringing about ICT infrastructure in the state of West Bengal, and the fact that the time is ripe to work on various digital transformation projects. He went on to add that there is a conscious decision to make DATAQUEST | A CyberMedia Publication Aue eters totaly as palit hare th vows WB a hub for ICT to cater to the needs of the eastern part of the country. Areas of focus were highlighted as cyber- security, inclusive development programs to cater to rural and urban needs of the state. Rahman spoke about the various eGov projects that NIC has successfully implemented in the state, highlight- ing the 2011 elections where through an SMS the vot- ‘ers could get their voting details. He stressed on how to introduce eGovernance in the true sense keeping all the aspects of service models G2C, G2G, G2E, G2B and the interoperability framework in view. By interoperability he was referring to how police, judiciary, home departments, and others can work in tandem if proper systems are in place. Raha emphasized the importance of building digital Infrastructure to achieve the ‘Digital India’ and ‘Make in India’ vision. But he said the process of digital transfor- mation was not the work of the government alone. This would need an equal partnership with private parties Which would include IT companies, consulting firms to formulate the roadmap along with government. Realizing breakthrough success in digital business requires not only. forward-thinking strategies but also a transformation of the underlying functions and organizations. Ultimately, it still comes down to the basics: People, processes, and systems. ‘The event was well-received by the audience compris- ing senior and mid-level officers of the Government of West Bengal and other PSUs based out of Kolkata. The author is AVR, Govemment and Public Sector Practice, CyberMedia Research August 31, 20151 81 ‘woww.dqindTRIBUTE Ibrahim Ahmad | ibrahima@cybermedia.co.in He will Make a PPT Remembering Dr APJ Abdul Kalam hen | wanted to meet him, | could not, And when | did not want to, | met him. ‘The first time | reached out to the former president Dr APJ Abdul Kalam, it was for inviting him to be the chief ‘quest at the Dataquest IT Person of the Year Awards function in 2005. While we had covered him in our maga- Zines, and written about him a couple of times earlier in his various roles at DRDO and as the Chief Scientific Adviser to the Prime Minister. | was told that if you write to Kalam, you get a reply without fail. ‘That did not happen, and | sense that old babus stil controlled the way his office worked. However, after repeated phone calls, | was able to get across to one of hs secretaries. One of the first things the person on the other end of the phone line said, “If the President acoepts your invitation, he will make a PPT,” as ifto shrug me off. When | told him that CyberMedia and Dataquest was all about computers and PPTs, he sounded re-assured. Finally, Kalam’s office declined ur invitation, but in the process many of us started to get interested in many things, new things actually, that Kalam was bringing into the Rashtrapati Bhavan. ‘strong believer in the power of information technology and communications, Dr Kalam made a very strong pitch for it inmany areas of national development. In his book, ‘India 2020,’ he identified five areas of core competence for integrat- {ed action, and one of them was information and communications technology. He passionately supported Open Source software over proprietary, and said use of free software on a large scale will bring benefits of IT to the common man. ‘A.couple of years later, when Dr Kalam was no longer the President of India, | got a call from my office saying that our weekly Doordarshan show ‘eKranti’ is being launched by him. | had to pick up my mother from the rallway station, and \was therefore reluctant to go for the function. As my boss insisted that | must go and attend as the Dataquest editor, | reached the venue, albeit a bit lat. Kalam was surrounded by almost every one of those 150 guests, and they were asking him all sorts of questions from technology, to business to politics. | was also trying to meet him and talk to him, and finally | got my chance. As soon as | introduced myself and was about to ask him a ‘tough’ question about why our political leadership was so IT iliterate, president Kalam gently held my hand and advised me, "You should also come out with a magazine for school students, that will be a big service to the country." | was stumped. ‘And | had got my answer to the question | had not even asked, Kalam’s faith in information technology can be gauged from this speech that he gave at an Indian Express function a few weeks after ours. “The total and area of India is around 3.3 mm square km with 7,000 km of coastline. The altitude Of the country varies from the sea level to 8,600 meters. The entire area is spread into deserts, hilltops, mountains, sea shores, islands, valleys, and plains. Out of the billion-plus population in the country, 70% lives in 600,000 villages. We need a societal transformation and sustainable development for our growth. These two aspects are realizable in a time- bound manner only through a knowledge society, which alone will empower the entire nation. India has the potential to become a knowledge society. Electronic and knowledge connectivity is the key to realize this goal. Connecting a billion people throws up multiple challenges.” | thought this speech must originally be for the Dataquest function that we had Invited him for. Mos. RL Ibrahim Ahmad Group Editor 82 | August 31, 2015 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTRSET RAJAGIRI SCHOOL OF ENGINEERING & TECHNOLOGY ACMLI Institution Rejagiri Valley P.O, Kakkanad, Kochi-682 039, Kerala, India Tek +91 484 2427835, 2428238 | Fax.+91 484 2426241 Email: office@rajagiritechac.in | Web: http//www.rajagiritech.acin Applied Electronics & Instrumentation Engineering* Cena aces cd Nass) Civil Engineering Computer Science & Engineering* Electrical & Electronics Engineering” + Electronics & Communication Enginearing* + Communication Engineering + Computer Sciance & Information Systems + Industrial Drives & Control + Network Engineering + Information Technology” + Mechanical Engineering + Signal Processing “NBA ACCREDITED FOR TWO YEARS wer 01 July 2014 + VLSI & Embedded System The sight ambience facts & methodology for eching lerang B Focuty with experts in frontier ares of technology Value-based education with thrust on character formation WL Digital brary with OPAC, institutional repository Fostering ethical profesional practices, research aptitude andinnoatin ML ul-ledged research abs Highest pss percentage in th B.Tech MG. 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