FASHION COMMUNICATION

MINI PROJECT:
DESCRIBING A SPECIAL EVENT
[ LAUNCH EVENT OF GALLERIA FOR MEN]

Introduction

Amin Group of Companies is Abu Dhabis one of the

premier Trading & Tailoring establishment.
it launched its first branded fashion retailing outlet in
Gulberg, Lahore named as Galleria For Men.
Focusing on the arising demand of branded clothing,
they aimed to provide the market with international
branded clothing.
The Brands available are Armani Jeans, Diesel, Zara
(Exclusive), Pierre Cardin, Ted Lapidus, Verri, Azzaro,
Daniel Hechter and Philosophy Men.
The company caters to the high end and fashion
forward market to the age group of 15-50.

Special Launch Event

The event was organized by Ali Event

Management company.
It was an institutional event as it was the
first outlet of galleria for men in
Pakistan.
The event was planned to attract the
new market and create goodwill of the
company.

Celebrity Visits

Well known celebrities, Models and

Socialites were invited which includes
Khawar Riaz, Meera, Salman Taseer,
Saim, Ahsan khan and Sohail Ahmed etc.
All the celebrities spoke highly in favor of
the company so that the potential
customers know that this company has
the potential to overcome their
competitors like Wardrobe etc.

Media Coverage

The events was covered by various

media channels especially style 360.
The event was hosted by Style 360.
Red Carpet was conducted and various
people were interviewed about the store
and its product.