,

Bullet Communications
104 Paul Miller Building
Stillwater, Oklahoma 74078
Phone: 918.240.8881
Email: mjbuzza@okstate.edu
Dear Mr. Bruce McIntyre and Mr. Matt Morton,
Thank you for the opportunity to work on the Parkinsons Care Unit project. The
success of this campaign is important to all of us. In the process of creating this
campaign we have learned an extensive amount about Parkinsons disease, and
have become committed to serving Oklahoma individuals with Parkinsons disease.
We believe in your mission, and we trust that this communication plan will aid with
your vision.
We have been fully committed to discovering the best path to making the Parkinsons
Care Unit a reality. We feel that promoting the Parkinsons Care Unit to Saint
Simeons using our campaign will create the momentum the unit needs. Our team
believes that once Saint Simeons understands the need and the opportunities
involved, they too will believe in your vision.
Thank you again for the opportunity to work with you all at the Parkinson Foundation
of Oklahoma. We have greatly enjoyed our involvement with your project. If you have
any questions do not hesitate to contact us.
Sincerely,
Molly Buzzard, Account Executive
Faith Kelley, Production Director
Douglas Idlett, Production Director
Rebecca Buchanan, Research Director
Jordyn Ackerman, Media Director
Colbie Curtis, Creative Director

Table of Contents
Executive Summary
Problem Statement .
Big Idea ..............
Company Overview .....
Target Market ..........
Situational Analysis ......
SWOT Analysis ...............
Competitors and Collaborators ...
Research .................
Budget .......................
Timeline ......................
Strategies and Tactics ..........
Evaluation .........................

1
2
2
3
4
5
6
7
8
10
12
13
14

Appendix
a. Social Media Posts ..............
b. Website Update .................
c. Digital Ad..............................................................................................................
d. Press Release No. 1 ..................
e. Press Release No. 2 ...........
f. Print Ad.................................................................................................................
g. Brochure ......................
h. Direct Marketing ................
i. Grand Opening Invitations .......
j. Media Alert ....................

15
16
17
18
19
20
21
22
23
24

References .......................

25

Executive Summary
Our campaign plan has two goals. The primary goal is to demonstrate a need to Saint

to the Tulsa community.

Quick Facts:
4 million people worldwide are affected by Parkinsons Disease.
There is no cure for Parkinsons.
Symptoms usually appear after age 50.
1 in 20 people diagnosed are under 40.

Problem Statement

Big Idea

Company Overview

Target Market
anyone who has been diagnosed with

those with the disease.

target audience includes anyone who has

Situational Analysis
we decided what include in the care unit.
our bordering states.

The most common needs included assisted

and an opportunity that would allow Saint

Simeons to stand out among other assisted
more about their partner Saint Simeons.

Strengths and Weaknesses:

Opportunities and Threats:

Competitors

Collaborators

Research Findings

additional help.

76 % of survey takers said a Parkinsons

Care Unit would be useful or very useful in
their community

Research (continued)

Budget

10

Budget (continued)

General:

11

Timeline
Date TBD
Meeting with Saint Simeons

Two Weeks Prior To Meeting with Saint Simeons

Immediately After Saint Simeons Approval of the Care Unit

Six Months Prior To Grand Opening

One Month Prior To Grand Opening

Immediately After Grand Opening Event

12

Strategies & Tactics

Social Media Posts
Social media posts will promote the care unit

Website Update

Print and Digital Ads

Grand Opening Invitations

Parkinson Care Unit Brochure

Two Press Releases

unit

Direct Marketing

13

Evaluation
Evaluating Awareness and Attitudes:

Ask questions like:

Evaluating Behaviors:

How Evaluation Can Inform Future Communications:

14

Appendix (a)

Appendix (b)

Our Partner
About
Progess

16

Appendix (c)

the more beautiful life becomes.

Appendix (d)
FOR IMMIEDIATE RELEASE
MEDIA CONTACT:
Matt Morton
405-555-2016
matt@parkinsonoklahoma.com
SAINT SIMEONS BRINGS FIRST SPECIALIZED PARKINSONS DISEASE CARE
UNIT TO TULSA
TULSA, OKLAHOMA (June 1, 2016) Local and state officials joined staff and development
sponsors of Saint Simeons Tulsa Senior Community to announce its plans to build an assisted
living community specially designed for residents living with Parkinsons disease.
Lindsay Hurley Fick, president and CEO of Saint Simeons, kicked off the ceremony by talking
about the impact this complex will have on the community.
Every individual deserves quality care, regardless of movement functioning level or cognitive
ability, Fick said. We will provide care for numerous people effected by Parkinsons disease,
not only in Tulsa, but for around the state.
Construction crews will begin building the unique community for residents with Parkinsons
disease on May 31, 2016.The specialized care unit will be located on 3701 Martin Luther King,
Jr. Blvd.
The Parkinsons disease care unit will consist of five home units, each 27,000 square feet,
connected by wide, well-lit pathways. Each home unit will have five to seven bedrooms, a living
room, dining area, a kitchen for supervised projects, and a 24-hour nurses aide station. The home
units will surround a large activity center that will provide room for inside and outside group
activities and visiting entertainment. The activity center will include Parkinsons disease
specialized therapy rooms, a gym, a swimming pool, a spa, grooming services, laundry services,
and professionally trained Registered Nurses, CNAs and Home Health Aides.
Saint Simeons ensures that all staff members have received the specialized training needed to
care for the distinctive patients. The Parkinsons Foundation of Oklahoma provides educational
programs on living with Parkinsons disease to staff, patients and family members at the care
unit.

18

To learn more about the Parkinsons Foundation of Oklahomas upcoming community events,
visit http://parkinsonoklahoma.com/. For information about Saint Simeons or to set up a tour,
contact: Karen Stanhope at 918-794-1900.
###

Appendix (e)
FOR IMMIEDIATE RELEASE
MEDIA CONTACT:
Matt Morton
405-555-2016
matt@parkinsonoklahoma.com
SAINT SIMEONS PARKINSON CARE CENTER OPENS IN TULSA OKLAHOMA
TULSA, OKLAHOMA (June 1, 2017) The Parkinsons Care Center, the first care unit in
Oklahoma to focus on Parkinsons disease, has its grand opening at Saint Simeons Tulsas senior
community on Saturday, June 1st at 12 pm.
The opening will tour the Parkinsons Care Center and highlight the amenities and therapies
provided. The Parkinsons Care Center is a unique center that provides care in a home-like setting
for individuals suffering from Parkinsons disease. Some of the world-class amenities include: a
spa, medication assistance, dressing and grooming, full-laundry service, nursing care, and
religious services. The Parkinsons Care Center will also provide various specialized therapies
such as physical, speech, occupational, music and art therapy.
The center will be one of only a handful of Parkinsons care units throughout the United States.
There is a great need for this kind of unit and Oklahoma is the perfect centrally located fit; many
patients are thrilled for the addition.
It is going to be nice to have a specialized place where staff understand the struggles of
Parkinsons disease and can differentiate between Parkinsons disease and other medical issues,
a surveyed patient said.
The Parkinsons Foundation of Oklahoma has numerous followers and volunteers who are
excited about the care unit as well.
The care unit presents opportunities for others to serve the Parkinsons community on a
volunteer basis at a facility, a surveyed member said.
During the grand opening spectators may also peek into Saint Simeons other choices of care
including: independent cottage living, assisted living, Health Care Center, and the Memory
Center.
Saint Simeons is known as Tulsas Senior Community. In 1960, the foundation opened its first
unit, Saint Simeons Episcopal Home. Upon opening, the founders original vision was for Saint
Simeons was a home where physical, emotional and spiritual needs of its residents come first.
Since then, Saint Simeons has thrived as Tulsas Senior Community. Its success is due to the
seven values that the organization was built on: Integrity, dedication, compassion, accountability,
humility, respect, and patience. Saint Simeons mission is to be the preferred home for men and
women of all faiths who wish to live their later years in an environment with dignity,
individuality, and the highest attainable level of independence.

###

Appendix (f)

20

Appendix (g)

Appendix (h)

Call Today!
We are conveniently located just north of 36th
Street North on Martin Luther King, Jr. Blvd.

22

(918) 794-1900

Appendix (i)
Saint Simeons and The Parkinson Foundation of Oklahoma
Invites You to Join Us In Celebrating Tulsas First

Parkinsons-Specific Care Facility

Grand Opening
Saturday, July 16th
2p.m.-4p.m.
3701 M.L.K. Jr Blvd.
Tulsa, OK 74106
Place
Stamp
Here.

John Doe
118 E. Doe St.

Stillwater, OK 74074

Appendix (j)

MEDIA ALERT

ATTENTION: Business desk, city desk, photo editors, The Tulsa World
CONTACT: Douglas Idlett, Saint Simeons: 405-650-7062, douglasidlett@sainttsimeons.org
TULSA UNVEILS NEW PARKINSONS CARE UNIT: The Parkinson Foundation of
Oklahoma has teamed up with Saint Simeons Tulsa Senior Care to bring a new Parkinsons
Care Unit to Tulsa, Oklahoma.
WHAT: A presentation, tour, and celebratory reception of the completion of Tulsas Parkinsons
Care unit.
WHO: Lindsay Fick, the president and CEO of Saint Simeons will give tours and answer
questions about the new Parkinsons Care Unit.
WHERE: The new care unit is located on the grounds of the current Saint Simeons Tulsa
Senior Community at 3701 Martin Luther King Jr. Blvd. Tulsa, Oklahoma 74106.
WHEN: The presentation will begin at 5 pm on June 1, 2017 in the new
facility. Free parking is available in the parking garage for journalists, and there will drinks, app
etizers and an award presentation following the tours at 7 pm.
ABOUT SAINT SIMEONS: Saint Simeons a mission of the Episcopal Diocese, located in
Tulsa, Oklahoma. As a senior care facility our mission is to provide services within a community
for those who are in need of attention to their physical, spiritual and emotional needs in
life. For more information, visit www.saintsimeons.org.

24

References

25