Group Members:

Aniqa Shafique (0054)

Fatima Shahbaz (0037)
Yusra Javed (0055)

Presented To:
Sir. Toheed Alam

University of Central Punjab

Introduction:
Johnson & Johnson is a U.S multinational
medical device, pharmaceutical and
consumer packaged goods manufacturer
founded in 1886 and the company is listed
among the Fortune 500.

MISSION:

To provide our clients with the best possible service and

product.

VISION:

To continue on the path set forth by the founders of

Johnson's Enterprises, by committing ourselves to our
clients and employees and also contributing to the
community.

What We Do
Our mission is to create the best
baby care products in the world.

5 FORCES MODEL:

SWOT ANALYSIS:
Strength:

Fastest growing

Excellent distribution
network
Opportunities:
o Increase
Talentedproducts
employees
for
rural penetration
o Acquisition with other
similar companies

Weaknesses:
o Maintaining global
brand
o To follow market
fluctuations

Threats:
o Spurious name with
the name similar to
existing brand name
o Availability of cheap
substitute

PEST ANALYSIS:

STRATEGIES:

History
Mission
Vision

RECOMMENDATION:
Spend money on advertisement
Must follow to the trend setter companies
Hire capable and experts for management
Maintain long term plan
Focus on hygienic and quality products