STUDY ON PRODUCT DEVELOPMENT IN HCV

WITH RESPECT TO MAHINDRA & MAHINDRA

LTD. (MTBD)

Presenting By:Sharad Kumar Yadav

PG-14-30

INTRODUCTION

Founded in 1945asasteeltradingcompanyinMumbai
FoundedbyJ.C.MahindraandK.C.Mahindra
Operationsexpandin18keyindustries
ItsanUS$16.9billionmultinationalgroup
200,000employeesinover100countriesacrossthe
globe.

ABOUT PRODUCT
IhavetoworkonTippers,TractorsandTrucksmarket
TipperscomewiththenameofTorro25

Torro25(202HP,6speed)

Torro25(170HP,9speed)

Torro25(202HP,9speed)

TractorscomewiththenameofTraco35, Traco40 & Traco40

Traco35(202HP)

Traco40(202HP)

Traco40(260HP)

TruckscomewiththenameofTruxo25 & Truxo31

Truxo25(202HP)

Truxo25(170HP)

Truxo31(260HP)

Truxo31(170HP)

Torro25
Some key points of Torro25

M-POWER7.2litre,TurboChargedIntercooled

Highpowerof202hp@2200rpm

Highesttorqueof920nm@1250rpm

10barairbreakpressure

Highestgradeabilityof33.5%tohelpclimbslopeseasily

HigherenginecapacityandlowerRPMleadstolongerenginelife

HightorqueatlowRPMforlessgearshiftingandthusgoodfuelefficiency

Thickestchassiswith8.5mmthicknessforgreaterloadcarryingability

ReputedmakeValeo-largestclutchfacingdiameterof380mmlesswear
andtear

ReputedmakeheavydutyEaton9306-gearboxasastandardfitmentalso
availablewith9speed

Traco35, Traco40 & Traco40

Some key points

Highpowerof202hp@2200rpm

Highesttorqueof920nm@1250rpm

Highestgradeabilityof29%tohelpclimbslopes

10barairbreakpressure

RearaxlefromAmericanAxleasstandardfitment

HigherenginecapacityandlowerRPMleadstolongerenginelife

HightorqueatlowRPMforlessgearshiftingandthusgoodfuelefficiency

Thickestchassiswith8.5mmthicknessforgreaterloadcarryingability

ReputedmakeValeo-largestclutchfacingdiameterof380mmlesswearandtear

ReputedmakeheavydutyEaton9306-gearboxasastandardfitment

BestqualityDanaSpicer-propellershaftasstandardfitment

Truxo25 & Truxo31

Some key points

M-POWER7.2litre,TurboChargedInterCooled

Highpowerof202hp@2200rpm

Highesttorqueof920nm@1250rpm

Highestgradeabilityof29%tohelpclimbslopes

10barairbreakpressure

RearaxlefromAmericanAxleasstandardfitment

HigherenginecapacityandlowerRPMleadstolongerenginelife

HightorqueatlowRPMforlessgearshiftingandthusgoodfuelefficiency

Thickestchassiswith8.5mmthicknessforgreaterloadcarryingability

ReputedmakeValeo-largestclutchfacingdiameterof380mmlesswearand
tear

ReputedmakeheavydutyEaton9306-gearboxasastandardfitment

BestqualityDanaSpicer-propellershaftasstandardfitment

Unmatched service offerings

Bestinclassstandardwarrantyandextendedwarranty

Transferablewarranty-FirsttimeinIndiantransport

MostcosteffectiveAMCrates

48hoursuptimeguarantee

24X7expertoncall

Mobileservicevan

Affordablesparerates

Readytousefrom1dayFullybuilt,cabinchassisvariantsavailablealong
withCOWLoption

OBJECTIVE

Tostudymarketingindetail
Tounderstandtheconceptofmarketingclearlyby
meansofMahindraandMahindra(MTBD)Ltd.
Whatdoesthemarketneed
Tofindouttheconsumerpreferences.
Tofindoutthesatisfactionlevelstowardsserviceprovides
byMahindraandMahindra(MTBD)Ltd.
TofindoutthemajorcompetitorofMahindraandMahindra
(MTBD)Ltd.

RESEARCH METHODOLOGY

Researchdesign
Datarequirement/collectionofdata

Exploratoryresearch

Primarydata

Secondarydata

Toolsandtechniquesfordatacollectionandanalysis

LIMITATIONS

Thestudywasconductedin7weeksthatisnotenoughforsuchavasttopic.
Noproperdatawasavailableaboutthetransportersoraboutthebuyersinthatarea.
TherewerenotabignumberoforganizedcustomersinLalKuanareaandG.T.
Roadtocarryouttheresearchmoreefficiently.
Asthenatureofresearchwasexploratorysoitwasdifficulttocovereachandevery
transporter.
Manyrespondentsdontexpresstheiroriginalperceptionandviewsbecauseof
biasness.
Thesampleunitwasalsoonly150units.
Measurementofcustomersatisfactioniscomplexsubjects,whichusesnonobjectivesmethod,whichisnotreliable.

FINDINGS

Resalemarketvalue
Service
Availabilityofspareparts
Localmarketmechanicproblem
PriceisclosetoTATAmotors

CONCLUSION
IfoundthatthereisabiggermarketforHCVinunorganizedmarketif
visitedproperly.
MahindraandMahindraLtd.Hasaverygoodmarketsharebecause
MTBDisinthissegmentfromthelast4yearssoitsnotbad.
Thecompanyisofferinggoodservices,whichisreflectedonthe
satisfactionofthecustomer.
MahindraandMahindraLtd.isnowfocusingoncustomerssatisfactionas
wellasprovidingtrainingtolocalmarketmechanicssoastoachieve
maximumsatisfactionfromthefleetownersasawellasfrommechanics.
Goodwordofmouthincreasesthesatisfactionandpublicity(market)the
brand.

RECOMMENDATIONS

Makegoodcustomerrelationshipmanagementstrategythatcan
enhancecustomersatisfactionlevel
Thecompanyshouldpromoteentirefeaturesofferedbyit
Companyshouldworkonsalesafterservice
Companyshouldtakenotonlymaintaintheexistingstandards
butalsoenhancethemrespecttoservice.

QUESTIONNAIRE

REFERENCES

http://www.mahindra.com/Who-We-Are/Mahindra-Around-theWorld
http://www.mahindra.com/Who-We-Are/How-We-Got-Here
https://en.wikipedia.org/wiki/Mahindra_%26_Mahindra
https://www.google.co.in/webhp?sourceid=chromeinstant&ion=1&espv=2&ie=UTF-8#q=mahindra%20and
%20mahindra%20limited
http://www.mahindra.com/Who-We-Are/Overview

Thank you to all

&

Any queries ?