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Updated: 22.12.20
CONTENTS
SECTION 01
INTRODUCTION
SECTION 02
A brand for a
company is like
a reputation for
LOGOS
SECTION 03
TYPOGRAPHY
03 - 07
09 - 21
23 - 29
a person. You
earn reputation
by trying to
do hard things
well.
-Jeff Bezos
SECTION 04
COLOR
SECTION 05
GRAPHIC ELEMENTS
SECTION 06
EXAMPLES
31 - 33
35 - 41
43 - 53
SECTION 01
INTRODUCTION
SECTION 01
INTRODUCTION
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
THE STORY
OUR CUSTO
ERS IS
OUR KING
Similar with every great business
story, ours company starts with the
customer. What they need and want is
the most important for our business.
Happy customers will buy more from our product and tell more people about
good experience. We want our customers buying more and telling more people
about us. We want happy customers. Brand Identity is most important to get
strong recognition from our customer. We convey our brand identity through
every form of communication and experience. Through the products we sell,
how we look, how we act, and what we say. Everything we do has a direct impact
on how the world perceives us.
Good brand is built for long time. And many years our company measure our
brands success by the alignment between the communications and experiences
people have with our brand.
SECTION 01
INTRODUCTION
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
Customer Service
Culture
Prices
Product Quality
Communication
Easy
Knowledge
An brand identity
helps the company
develop strong
name recognition by
defining a good look
of branding materials.
Practical
Interaction
received obviously.
Strong Brand is
Important.
John Doe
SECTION 02
LOGOS
SECTION 02
LOGOS
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
PRIMARY LOGO
LOGOMARK MEANING
TAGLINE MEANING
SECTION 02
LOGOS
CLEAR SPACE
FULL COLOR
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
SECTION 02
LOGOS
BORYS
BRAND GUIDELINE POLICY
PRIMARY LOGO
GRAYSCALE
SINGLE COLOR
MAY 2020
VERSION 01
10
SECTION 02
LOGOS
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
TAGLINE
TAGLINE OPTION
POSITION
core services:
TAGLINE
11
SECTION 02
LOGOS
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
12
UNACCEPTABLE USAGE
SECTION 02
LOGOS
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
[I]
One Line Primary Logo in
Black on White Background
[II]
One Line Primary Logo in
Gray on White Background
[III]
One Line Primary Logo in
Grey on White Background
[IV]
One Line Primary Logo in
Black on Red Background
[V]
One Line Primary Logo in
White on Red Background
13
SECTION 03
TYPOGRAPHY
SECTION 03
TYPEFACE/TYPOGRAPHY
BORYS
BRAND GUIDELINE POLICY
TYPOGRAPHY DESCRIPTION
MAY 2020
VERSION 01
16
SECTION 03
TYPEFACE/TYPOGRAPHY
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
MAIN TYPEFACE 1
Aa
TONE
Confident, Strong,
Progressive and Modern
BEST USED IN
Headlines, Subheading
AVAILABLE AT
LEKTON
REGULER
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
myfonts.com
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
17
SECTION 03
TYPEFACE/TYPOGRAPHY
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
MAIN TYPEFACE 2
Aa
OPEN SANS
TONE
REGULER
Contemporary, Modest,
Technical
BEST USED IN
AVAILABLE AT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
google.com/fonts/
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
18
SECTION 03
TYPEFACE/TYPOGRAPHY
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
MAIN TYPEFACE 3
Aa
VOLLKORN
TONE
REGULER
Confident, Strong,
Progressive and Modern
BEST USED IN
Headlines, Subheading
AVAILABLE AT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
myfonts.com
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
19
SECTION 04
COLOR
SECTION 04
COLOR
BORYS
BRAND GUIDELINE POLICY
22
MAY 2020
VERSION 01
RED
LIGHT RED
PANTONE
PMS 1797
PANTONE
PMS 1797
CMYK
0/100/99/4
CMYK
0/100/99/4
RGB
227/27/35
RGB
227/27/35
WEB
AD0000
WEB
AD0000
DARK GREY
WHITE
PANTONE
PMS 1797
PANTONE
PMS 1797
CMYK
0/100/99/4
CMYK
0/100/99/4
RGB
227/27/35
RGB
227/27/35
WEB
AD0000
WEB
AD0000
SECTION 04
COLOR
BORYS
BRAND GUIDELINE POLICY
23
MAY 2020
VERSION 01
LIGHT GREEN
GREEN
PANTONE
CMYK
RGB
WEB
PMS 1797
0/100/99/4
227/27/35
AD0000
PMS 1797
0/100/99/4
227/27/35
AD0000
PANTONE
CMYK
RGB
WEB
PMS 1797
0/100/99/4
227/27/35
AD0000
PANTONE
CMYK
RGB
WEB
PMS 1797
0/100/99/4
227/27/35
AD0000
LIGHT PURPLE
PURPLE
PANTONE
CMYK
RGB
WEB
PMS 1797
0/100/99/4
227/27/35
AD0000
LIGHT PINK
PINK
PANTONE
CMYK
RGB
WEB
PMS 1797
0/100/99/4
227/27/35
AD0000
LIGHT BLUE
BLUE
PANTONE
CMYK
RGB
WEB
PANTONE
CMYK
RGB
WEB
PMS 1797
0/100/99/4
227/27/35
AD0000
PANTONE
CMYK
RGB
WEB
PMS 1797
0/100/99/4
227/27/35
AD0000
LIME GREEN
PANTONE
CMYK
RGB
WEB
PMS 1797
0/100/99/4
227/27/35
AD0000
BRIGHT BLUE
PANTONE
CMYK
RGB
WEB
PMS 1797
0/100/99/4
227/27/35
AD0000
BRIGHT PINK
PANTONE
CMYK
RGB
WEB
PMS 1797
0/100/99/4
227/27/35
AD0000
BRIGHT PURPLE
PANTONE
CMYK
RGB
WEB
PMS 1797
0/100/99/4
227/27/35
AD0000
Simplicity is about
subtracting the obvious and
adding the meaningful.
John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
SECTION 05
GRAPHIC
ELEMENTS
SECTION 05
GRAPHIC ELEMENTS
CIRCLES
COLOR
Solid Red.
Solid Dark Gray.
STRIPES
COLOR
Solid Red.
Solid Dark Gray.
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
26
SECTION 05
GRAPHIC ELEMENTS
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
PHOTOGRAPHY STYLE
DESCRIPTION
COLOR
TONE
Friendly.
Fresh.
inspiring.
Bold.
Confident.
Professional.
27
SECTION 06
EXAMPLE
SECTION 06
EXAMPLES
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
STATIONARY
DESCRIPTION
BORYS, INC.
CONTACT
(123) 4567 8910 11
HELLO@MALEO.COM
WWW.MALEO.COM
set in grey.
SIZE
WHERE TO PRINT?
30
SECTION 06
EXAMPLES
BORYS
BRAND GUIDELINE POLICY
MAY 2020
VERSION 01
31
BUSINESS CARD
DESCRIPTION
SIZE
QR CODE
the future.
WHAT IS A QR CODE?
JOHN DOE
MANAGING DIRECTOR
JOHN DOE
MANAGING DIRECTOR
BORYS, INC.
EMPIRE STATE BUILDING
JL. KEBAIKAN RAYA NO.123
NEW YORK CITY, USA
CONTACT
(123) 4567 8910 11
HELLO@MALEO.COM
WWW.MALEO.COM
WHERE TO PRINT?
CONTACT
BORYS, INC.
HELLO@MALEO.COM
BORYS, INC.
EMPIRE STATE BUILDING
JL. KEBAIKAN RAYA NO.123
NEW YORK CITY, USA
CONTACT
(123) 4567 8910 11
HELLO@MALEO.COM
WWW.MALEO.COM