Samantha Sugerik

Phone: 910-612-0328 / E-Mail: Sugerik@live.unc.edu / LinkedIn: www.linkedin.com/in/samanthasugerik

Experience
UNC Student Friends of the Ackland Art Museum
Chapel Hill, N.C. May 2016-May 2017
n Chosen by application as the public relations chair on the executive board for the student organization Student Friends
of the Ackland, which helps to promote the Ackland Art Museum on campus and raise student participation in
educational, cultural, and social events at the museum.
Crash Campaign Leadership Team
Chapel Hill, N.C. April 2016 November 2016
n Chosen by application as a member of the social media and advertising team for UNC School of Media and Journalisms
marketing competition after being a competitor the previous year. Responsibilities include working closely with the
public relations team to come up with slogans and social media campaigns to increase participation and aid in donor and
client relations.
UNC Healthcare External Affairs Internship
Chapel Hill, N.C. May 2016 May 2017
n Responsible for aiding external affairs director with event planning for UNC Hospitals and UNC Healthcare.
UNC School of Media and Journalism Immersion Trip
China May 2016
n Chosen by application as one of ten students from the UNC School of Media and Journalism to do an immersion
program in Beijing, Hong Kong, and Shanghai studying different media markets in relation to cultural differences.
Spring Break Networking Trip
San Francisco, C.A. March 2016
n Chosen by application in January as one of ten students from the UNC School of Media and Journalism to represent the
school in San Francisco and Silicon Valley at various companies and alumni events.
Howard/Merrell Public Relations Internship
Chapel Hill, N.C. Spring 2016
n Responsible for writing feature product copy, press releases, social media schedules, and blog posts for multiple clients
of the firm.
n At the end of January, moved to a single client for blog writing, image sourcing and creation, social media posts, media
events, blogger outreach, and monthly client status meetings. Responsible for collaboration with both Howard/Merrell
and the clients marketing department.
Service Learning Course Advertising and Public Relations Research
Chapel Hill, N.C. Spring 2016
n Responsible for conducting primary and secondary research for one client, the Glenwood Club wedding venue, as well
as writing SWOT analyses and literature reviews for this client using research tools including MRI, Factiva, and Statista.
Service Learning Course Public Relations Writing
Chapel Hill, N.C. Spring 2016
n Helped local non-profit Chinese missionary organization with all public relations writing needs including press releases,
broadcast news releases, speeches, PSAs, social media posts, and direct mail letters.
Crash Campaign Marketing Competition
Chapel Hill, N.C. October 2015
n Participated in a 24-hour team-oriented competition creating a campaign from client brief to final product.
n Assigned Maple View Farms Ice Cream, a locally sourced creamery, as client.
n Focused on inconsistencies with branding, strategy was to create one logo and creative theme that could be used
throughout signage and branding.
n Pitched social media campaigns to make all platforms consistent with the brand personality and plan for unpaid brand
representatives to promote the product.
Writing and Reporting Course in the School of Media and Journalism
Chapel Hill, N.C. Fall 2015
n Utilized modes of writing in AP Style ranging from articles to press releases to social media posts.
n Practiced obtaining information through research, interviews, and observing and recording speeches.
n Utilized up-and-coming social media platforms for story telling including Storify, Periscope, and WordPress.
Zeta Tau Alpha Fall Philanthropy Event Volunteer
Chapel Hill, N.C. Fall 2015
n Responsible for all communication between contestant for male beauty pageant and the fraternity, as well as assisting
with social media updates.

Bevello
Wilmington, N.C and Chapel Hill, N.C. May 2014-Present
n Started as sales associate at high-end womens boutique before promotion to sales lead on managerial team.
n Planning events including submitting marketing forms to headquarters, communicating with local business to
collaborate on events, and client communication to plan private shopping parties and styling events.
n Acting as assistant manager, tracking client profiles and store traffic, managing inventory through creating and receiving
shipments, tracking sales and key performance indicators, and training new employees.
Kites & Ivy Public Relations Intern
Chapel Hill, N.C. Spring 2015
n Created a social media and on-campus presence for the start-up of a beauty box company in Raleigh, N.C.
n Surveying target audience as well as market research regarding potential products and similar companies.
n Collaborated with company owners directly as well as sixty other interns across the country.
n Wrote and edited biweekly lifestyle blog posts for the company blog.
Zeta Tau Alpha 5K Business Sponsorship Assistant
Chapel Hill, N.C. Spring 2015
n Responsible for communication with local businesses and the fraternity for sponsorship for the annual 5K benefiting
breast cancer research and awareness through local and national charities.
n Facilitated tax and legal paperwork for sponsors.

Education
University of North Carolina at Chapel Hill
B.A. Media and Journalism Public Relations Specialization
Studio Art Minor 2D Design and Photography
Carolina Scholarship Recipient

Degree Expected 2017

Skills
Basic CSS Website Coding
Digital Photography

Activities and Hobbies

Zeta Tau Alpha Womens Fraternity Chapter Bylaws Committee Member, Philanthropy Volunteer
Campus Ambassador for The Skimm Newsletter
Classical Ballet, Yoga, Wilton-Certified Cake Decorator.