Beruflich Dokumente
Kultur Dokumente
Agenda
Primary Research
Survey
Secondary Research
Articles
Focus Groups
Polls
Conclusion
Primary Research
Education
Census Data
Race
83% White, 9% Asian or Pacific Islander,
3% Hispanic, 2% African American
http://1.usa.gov/24kG6kg
Secondary Research
Focus Groups
Reached: TN, KS, VT, NH, IL, MA, CT, NY, RI, FL
Results
Personal interviews
Focus groups
Research Articles
Brand loyal
Value convenience and authenticity
Companies that give back
Social media interaction
Exotic flavors
Price sensitive
Consumer Behavior
Marketing
Entertainment
Going online
Most popular form of entertainment
Millennials increased online TV viewing as a
way of life
Netflix
Hulu
Amazon Prime
Entertainment
Vevo
Pandora
Spotify
Social Media
Included both original and exotic flavors to see which consumers preferred
Competitors
Lifestyle
Promotions
TV Placements
Recommendations
Use videos to promote YouTube and Pinterest accounts
Market Snapple water and use images with fruit flavors
Dont need to advertise through radio commercials or music
streaming services
Advertise through television commercial as well as digital
Explore the option of Marvel movies
Place most popular flavors from polls in the creative
Wrap Up
Primary Research and
Secondary Research
Twitter polls and
Facebook polls
Focus Groups and
Personal Interviews
Recommendations
Thank you
Works Cited
http://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/#49c115eb28a8
http://www.adweek.com/news/television/here-s-why-consumers-love-netflix-more-amazon-and-hulu-165547
http://variety.com/2015/digital/news/vevo-pandora-and-spotify-top-streaming-services-for-millennials-exclusive-1201602140/
https://www.verizondigitalmedia.com/content/verizonstudy_digital_millennial.pdf
http://www.emeraldinsight.com/doi/full/10.1108/07363761211259241
https://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=8b5f09b9-7aee-4c42-b0da-a04d4dc88366%40sessionmgr110&vid=1&hid=106
https://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=6969a265-fa3d-4feb-905f-3f4bab2a7f57%40sessionmgr115&vid=1&hid=106
http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?sid=72741cd3-7e12-4ad3-81fd-102bfc4df6da%40sessionmgr115&vid=1&hid=117
http://eds.b.ebscohost.com.ezproxy.simmons.edu:2048/eds/detail/detail?sid=4cff779b-435a-43fe-b206-83a706c924a3%
40sessionmgr120&vid=1&hid=122&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=edsgcl.424463099&db=edsgao
//eds.b.ebscohost.com.ezproxy.simmons.edu:2048/eds/pdfviewer/pdfviewer?sid=b4d72f1b-79a2-44e8-825e-8328e88b2514%40sessionmgr110&vid=2&hid=122
http://eds.a.ebscohost.com.ezproxy.simmons.edu:2048/eds/detail/detail?sid=34c8b4af-75c2-440e-b636-c47eb75037e2%
40sessionmgr4002&vid=1&hid=4105&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=95545365&db=bth
http://eds.a.ebscohost.com.ezproxy.simmons.edu:2048/eds/detail/detail?sid=716d2abf-851a-4298-8594-3e404cdf5feb%
40sessionmgr4001&vid=1&hid=4105&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=111071712&db=bth
http://ezproxy.simmons.edu:2048/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=102422933&site=eds-live&scope=site
http://ezproxy.simmons.edu:2048/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=85040600&site=eds-live&scope=site
Works Cited
http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?sid=d66a8fdc-da7b-41f0-a9af-5610771a63c9%40sessionmgr102&vid=1&hid=113
http://www.forbes.com/sites/laurenfriedman/2016/01/26/5-ways-successful-brands-win-with-millennials-on-social-media/#19f9dc81ae00
http://tvn.sagepub.com/content/16/7/599.full.pdf+html?
http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?sid=9ed371b9-850d-4fd2-b098-581c5cee56e3%40sessionmgr4005&vid=1&hid=4208
Beverage Consumption/ Consumer Behavior Sources
http://ezproxy.simmons.edu:2048/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=112326617&site=eds-live&scope=site
http://ezproxy.simmons.edu:2048/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=86387928&site=eds-live&scope=site
http://ezproxy.simmons.edu:2048/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=110625703&site=eds-live&scope=site
http://ezproxy.simmons.edu:2048/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=108622320&site=eds-live&scope=site
http://www.ed.gov/news/press-releases/new-state-state-college-attainment-numbers-show-progress-toward-2020-goal
http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk
http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk
http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/
http://www.pewsocialtrends.org/2015/07/29/more-millennials-living-with-family-despite-improved-job-market/
http://www.bcg.com/documents/file121010.pdf
http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/
http://www.pewsocialtrends.org/2011/12/14/barely-half-of-u-s-adults-are-married-a-record-low/
http://money.cnn.com/2012/10/18/pf/college/student-loan-debt/