Alishba Khan

BBA-1(A)
POM-1011
Ms.Ambreen
Muzamill
Assignment No 01

SO WHAT HAPPENED??

Child Labor Scandal

Sweat Shops

No Overtime Pay

Poor Working Environment

CRITIQUE
The CSR for Nike is about $10 million to $12 million
a year, just for the CSR staff and expenses, to go to
these sustainability meetings all over the world. They
have two or three Nike people at every meeting.
Thats part the CSR game.
I figure 75 cent per pair of shoes to the worker
would fix the problems. If Nike instead the paid 75
cent more per pair of shoes, do you know what that
would cost Nike compared to the CSR cost? That
would cost them $210 million a year.
Jaffery Ballinger, Anti
-Sweatshop activist

What could Nike have done, if

anything to prevent the
damage to its corporate
reputation?
Improve management team-replace or train.
Provide better facilities.
Less budget allocation on profit-based corporate endeavor.
Increase priority in corporate social welfare.

The
Solution
Code of conduct: all suppliers must agree to it.
Creation of an excessive overtime task force.
Wages: Nike, other Brands , NGOs to effect change.
Short-term result poor, Hope for success in Long-term.