Lionel Galvez

Formula 409 Senior Account Executive

255 South Orange Avenue, Suite 1880
Orlando, FL 32801

Formula 409 is a brand of home & Industrial cleaning

products well known in North America, but virtually
unknown in other English-speaking countries. It includes
Formula 409 All-Purpose Cleaner, Formula 409 Glass and
Surface Cleaner, Formula 409 Carpet Cleaner, and many
others. The brand is currently owned by The Clorox
Company.

The flagship product was invented in 1957 by Morris D.

Rouff which manufactured industrial cleaning supplies.
Formula 409s original application was as a commercial
solvent and degreaser for industries that struggled with
particularly difficult cleaning problems.

We hear it all the time: Why is it called Formula 409?

First, lets put the urban legends to rest. No, 409 is not the
area code where the formula was first concocted, or the
number of bacon strips consumed by the inventor that day.
The Formula 409 name is actually a tribute to the tenacity
of two young Detroit scientists hell-bent on formulating the
greatest grease-cutting, dirt-destroying, bacteria cutting
cleaner on the planet.
Thing is, creating the ultimate cleaner doesnt just happen
on the first try. And it didnt happen on the 101st or the 301st
either. It wasnt until batch number 409 that they were finally
satisfied. And so, the name stuck. Formula 409. True story.

We make everyday life better, everyday.

We strive to
always act with
integrity and
fairness.
We do our
absolute best to
honor our
commitments.
Our policy and
associated Quality
objectives are
reviewed and
communicated to all
employees on a
regular basis.

Our key directive is

complete customer
satisfaction.

We provide our
customers with
product and services
that confirm to all
requirements.
We develop quality
objectives at
appropriate level to
ensure those
requirements are
effectively
addressed in our
business.

We are fully committed to

continuous improvement as
a strategic approach to
We strive to be the
achieve these Quality
best in our industry.
objectives.

Our Values
Our strong corporate values guide us in achieving widespread success and are the
foundation for everything we do.
Do the Right Thing
The long-term health of our company depends on our integrity. We have a tradition
of honesty, fair dealing and ethical practices. We strive to use facts to determine the
right thing to do, and we communicate openly about our choices.
Stretch for Results
Our success is measured by our ability to consistently win in the marketplace by
exceeding the expectations of our consumers, customers, shareholders and each
other.
Take Personal Ownership
Progress is driven by people who take personal ownership in both the results and the
process to get there. Each of us plays an important role in helping to ensure we deliver
excellent results and achieve our goals.
Work Together to Win
Our success depends on productive collaboration among Clorox people, our business
partners and our communities. While individual ownership and contributions are
important, teamwork is essential to achieving even greater results.

PACINOS ITALIAN RISTORANTE

ROSARIO POMA, OWNER
Thank you for helping us keep all our kitchens clean,
your product has cut our cleaning hours in half,
saving our company thousand of dollars a year.
Before we knew your product we used to spend two
to three hours a day rubbing and scratching surfaces
in different parts of the kitchen where it was very
difficult to clean. The power or your product 409 is
amazing, it took out the grease and dirt from
everywhere. We just had to spray, wait for about 15
minutes to work and then wiped off. Now the
kitchen sparkle like never before! Thanks so much. I
will highly recommend your product to anyone in this
restaurant industry. Its amazingly awesome.
Thanks again,

Rosario Poma

Owner at Pacinos Italian Ristorante

VACATION VILLAGE RESORT

MARK MILLER, PRESIDENT
My name is Mark Miller, Im the president of Vacation
Village Resort. I want to take a moment in sharing an
awesome experience we had at Vacation Village Resort.
In the past, we where using many brands of product to
do all the cleaning and sanitation of our villas. It was
very expensive to keep in stock all this products for as
many tasks. We had to order supplies from different
retailers, making it even more expensive. We had to
have our secretary calling and making the orders.
Today, we just order from one distributor, Formula
409. This saves us thousands of dollars a year, and no
mayor inventories. Formula 409 is great, just apply it
ones, and wiped it off. Everything is done, cleaned,
disinfected, and deodorized. This save us lots of hours
in cleaning labor, our job is done faster, and more
efficient. I definitely recommend this product for the
Hotel Industry.

Mark Miller

President at Vacation Village Resort

Benno Dorer
Chief Executive
Officer

Daniel Boggan
Senior Vice
President

Esther Lee
Manager
Account
Executive

Donald R. Knauss
Executive
Chairman
Lionel Galvez
Senior
Account
Executive

Pamela Graham
Chief Marketing and
Talent Officer
Alysse
Metzler
Senior
Recruiter

All Purpose Cleaner 409

Its the workhorse cleaner that pounces on kitchen grease like a hungry kid on

birthday cake. And if it cuts grease, you know it can clean almost anything.*
Whether you choose Original or Lemon, youll kill 99.9% of germs** with every
wipe. And our Smart Tube technology lets you spray every last dirt-destroying
drop!

Pro 409 know as The Natural Stone and Steel Cleaner

From kitchen to bathroom, your stone counters see a lot of messy spills,

splatters and splotches. This spray cuts through greasy messes to leave
marble, granite, limestone and other natural surfaces clean and streak-free.
And the bottle features Smart Tube Technology, so you can spray til its all
gone.

Glass & Surface 409

Its time to ditch wimpy glass cleaners for good. Formula 409 Glass & Surface

Cleaner cuts grease to leave your appliances, windows, mirrors and more shiny
and streak-free. Plus, Smart Tube technology is built right into the bottle, so
you can spray til its all gone.

DIRECTIONS

Spray. Wipe. Done.

CLEANS
Surfaces: Acrylic, Corian, Fiberglass, Formica, Laminate, Linoleum, No-Wax,
Pergo, Plastic, (Silestone) Quartz, Stainless Steel, (Glazed) Tile, Vinyl, (Painted)
Wood
Things: (Plastic) Blinds, (Wood) Cabinets, Light Fixtures, Microwave Exterior,
Oven Door Exteriors, (Metal or Plastic) Patio Furniture, Sinks, Stove Hoods, Stove
Tops/Ranges, Tubs, Walls, Window Sills

Variations Available
22 oz. Size
(24 bottles per case or 50 cases per pallet)
32 oz. Size
(24 bottles per case or 50 cases per pallet)
Economy refill
(12 bottles per case or 50 cases per pallet)

DIRECTIONS

Spray. Wipe. Done.

CLEANS
Surfaces: Acrylic, Corian, Fiberglass, Formica, (Non-Tinted) Glass, Granite,
Limestone, Marble, Plastic, (Silestone) Quartz, Sandstone, Slate, Tevertine, (Glazed)
Tile, Vinyl, Wood (Painted)
Things: (Plastic) Blinds, (Wood) Cabinets, Light Fixtures, Mirrors, Microwave
Exterior, Oven Door Exteriors, (Metal or Plastic) Patio Furniture, (Stainless Steel)
Refrigerator, Sinks, Stove Hoods, Stove Tops/Ranges, Tubs, Walls, Window Sills,
Windows, Windshields (Non-Tinted)

Variations Available

22 oz. Size
(24 bottles per case or 50 cases per pallet)
32 oz. Size
(24 bottles per case or 50 cases per pallet)
Economy refill
(12 bottles per case or 50 cases per pallet)

DIRECTIONS

Spray. Wipe. Done.

CLEANS
Surfaces: Acrylic, Corian, Fiberglass, Formica, (Non-Tinted) Glass, Granite,
Limestone, Marble, Plastic, (Silestone) Quartz, Sandstone, Slate, Tevertine,
(Glazed) Tile, Vinyl, Wood (Painted)
Things: (Plastic) Blinds, (Wood) Cabinets, Light Fixtures, Mirrors, Microwave
Exterior, Oven Door Exteriors, (Metal or Plastic) Patio Furniture, (Stainless Steel)
Refrigerator, Sinks, Stove Hoods, Stove Tops/Ranges, Tubs, Walls, Window Sills,
Windows, Windshields (Non-Tinted)

Variations Available
22 oz. Size
(24 bottles per case or 50 cases per pallet)
32 oz. Size
(24 bottles per case or 50 cases per pallet)
Economy refill
(12 bottles per case or 50 cases per pallet)

WHY CHOOSE FORMULA 409?

IT DOES MORE
Lose the closet full of cleaners, disinfectants and
deodorizers. All you need is one Formula 409 AllPurpose Cleaner.

IT PACKS A PUNCH
Wimpy budget cleaners can mean multiple rounds of work.
Formula 409 is powerful, so youll get the job done the
first time.

IT KILLS BACTERIA
Formula 409 antibacterial cleaner doesn't just wipe out stains: it
kills dangerous germs. Good for you. Bad for cooties.

IT SMELLS GREAT
Our most popular antibacterial cleaner comes
in a fresh, invigorating lemon scent.

Sales
22%
40%
18%
20%

Formula
409
Spic &
Span
Fantasik

Others

Billboards: All over the Nation and Worldwide

Commercials: TV& Radio
Video Marketing: YouTube; answering customers questions &
teaching our customers how to use our product
Social Media: Facebook & Twitter
Nascar 500 Official Sponsorship: Robert Pressleys #47

We provide 24/7 Online Services www.formula409.com

Recipes to make your cooking experience more fun and easy.
Videos and guides are for bona fide grease gurus.
How to tackle just about any mess you can make.
Got comments or questions about Formula 409 products? Let us know!
Where there's a meal, there's a mess. Luckily, we love cleaning it as much
as you love making it.
Grease on your granite? Bring it on. Streaks on your stainless steel? We're
on it. We've seen a million messes, and we've rocked them all, so whether
you've got a little bit of grime or the dirties job, we've got the right
Formula 409 cleaner for you.
Grease in your grout? Batter on your breadbox? Sauce on your stove top?
We've got tips to tackle the inevitable post-meal mess.
Living large ain't always tidy. That's why Formula 409 cleaners pack
serious grease-busting power.

Formula 409 is the largest national seller

Formula 409

Spic & Span

Fantastik

Others

Cost Per Case

$36

Approx. $36

Approx. $32

$28-34 avg.

Discounts

Yes, quantity
& advertising

Yes, quantity
& advertising

NO

NO

Product Size

22 oz.
32 oz
64 oz

22 oz.
32 oz.

20 oz.

22 oz.

78 %

72 %

60 %

50 %

Avg. % of
Grease
Removal

Cost per case $36.00

Suggestions

All Purpose

Pro 409

Glass & Surface 409

22 oz. size

$2.49

$3.49

$3.49

32 oz size

$3.99

$4.99

$4.99

Economy refill

$4.99

$5.99

$5.99

The 22 oz & 32 oz sizes come with 24 bottles to the case.

Economy Refill come with 12 bottles to the case.

Discounts:
5 % off for a buy of
50 cases over a 12- month period, with a minimum shipment of 3 cases per order. Any type or size!
(Note: If customer fails, he/she is billed the difference between the discount and the single-case price.)

7 % off for pallet order (50 cases in one shipment)

50 case agreement

One pallet order

Suite Mobility:
$36.00
-5%
-----------------$34.20 (Saving $1.80 per case)
X 50 (Recommended cases)
------------------$1710.00

Suite Mobility:
$36.00
-7%
-----------------$33.48
(Saving $2.52 per case)
X 50
(Recommended cases)
------------------$1674.00

If compared to $36.00 x 50 =$1800.00

Saving a total of $90.00

If compared to $36.00 x 50 =$1800.00

Saving a total of $126.00

Annual ROI from Spic & Span

10 full-time housekeeping members ($10 per hr/ 1920 hrs)
50 Case order over a 12-month period (50 cases X $36 per case)
Total Investment

$192,000
$1,800
$193,800

Invest $1,710 over a 12-month period.

NO waste of money in chemicals that wont make your job easier.
NO need to spent time and money in hiring thousand of employees.
Annual ROI from Clorox Formula 409
5 full-time housekeeping members ($10 per hr/ 1920 hrs)
$96,000
50 Case order over a 12-month period (50 cases X $34.20 per case) $1,710
Total Investment
$97,710

Total Return on Investment

$96,090

**A New Use**

Recently I was removing wallpaper from our kitchen. I scored the wall with a scoring
tool and was intending to spray a wallpaper and paste remover on the wall to soften
the paste. By mistake I picked up a generic spray bottle that had Formula 409 in it
instead. I was amazed at how quickly the 409 was absorbed by the scored paper and
how easily the paper peeled off in sheets. Call me impressed.
When the spray bottle was empty I found I could dilute it with water of equal measure
and it didn't seem to affect its power. Call me very impressed.
**My Viewpoint**
Although we usually purchase the gallon economy size when we visit the Wholesale
Club, this versatile cleaner is available almost everywhere in the familiar 32 oz. spray
bottle for about $2.49.
We use this product daily and highly recommend its use.

- Rudi

Amazon Reviews:
A great cleaner, especially for cleaning dirty greasy grime build in the
kitchen. A bit harsh on the hands though. Probably should wear
rubber gloves if using for any length of time.
- Sussan Dubiel
When everything else fails to get the gunk off, 409 comes through;
just spray or dip whatever your cleaning (crusty meat grinder plates)
and let it sit awhile, and sure enough the gunk is removed with little to
no scrubbing. Great for all surfaces and a variety of other items, tools,
plastic, baked on stuff, greasy grimy car parts...the list is endless. A
good value and a great product!
- Mark Twain

Clorox Formula 409

TO

Lionel Galvez
April 11, 2015

Daniel Boggan
Daniel Boggan, Senior Vice President

MALL AT MILLENIA
JOHN MCFADDEN, CHIEF EXECUTIVE
OFFICER

UNIVERSITY OF CENTRAL FLORIDA

CARLOS PEREZ, CLEANING
SERVICE MANAGER

Lionel Galvez have been helping our company in

minimizing our cleaning labor cost over the past five
years. During this time, Lionel has proven to be an
exceptionally talented, responsible, trust worthy,
and creative young man. I personally feel I can count
of him 24/7. No matter the time and date if I need
more supplies and I forgot to order them on time,
Lionel will personally make the delivery himself.

I have known Lionel Galvez for the past 12 years

and I strongly feel that he is a born customer service
professional. I have been working with The University
of Central for over the past decade and ever since,
we started buying from Lionel, we havent had any
problems with our cleaning staff. They all seem very
happy to work using formula 409. I can recognize
customer service talent like Lionels!

I would recommend Lionel to any industry, or

organization that need this product. Lionel is a
valuable asset at any level.

Based upon my management experience I believe he

is a go getter, and self-motivated young man. I have
no doubt he wont be more successful in life. He is a
hard working sales person, always helping in
satisfying customers needs.

Thank you for your time

JMcFadden

Chief Executive Officer at Mall at Millenia

Sincerely,

Carlos Perez

Cleaning Service Manager at The

University of Central Florida

I
,agree to purchase 50
cases of Clorox formula 409 over a 12-month period. If I
fail for any reason, I will be responsible for the difference
between the discount price and the retail price. Our return
policy allows you to return the product with in the
following 10 days after the purchase.

Lionel Galvez, Senior Account

Executive

Date

Omar Padilla, Buyer

Date