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SESSION :( 2015-2016)

Submitted in partial fulfillment of the degree of






Introduction 1
Objective of the study 3
Importance for the study..... 4
Methodology... 5
The PepsiCo Origin ....... 8
Brand factors......10
Values and philosophy ......11
Company history....11
Human sustainability ...14
R&D Drives Our Human Sustainability Work .16
Responsible Marketing.....16
Talent Sustainability.....19
Company information...21
Core values and principles....24
Performance with purpose....25
Mission vision...26
Introduction ..27
Methods ....29
Recruitment needs.....30
Types of jobs.....30
On roll jobs....31
Process for on roll jobs......34
Off roll jobs...35
Eight steps of the call...35
Importance of PSR....40
Ideal profile...41
Process for off roll jobs.....42
Important questions...43
Source of applicant.......45
Criteria for filtering the candidates.. ....46
Interview techniques ....47
Attraction towards the organization. ....48
Reference checks..49

Induction program....50
Reason for quitting the job...51
Work experience..52
Supervisor guidance.....53
Flexibility of work hours......54
Job satisfaction.....55
Growth opportunity......56
Job stress...57



I have done my project on recruitment and selection process in PepsiCo Company. The
reason I have chosen recruitment and selection process to enable the knowledge how the
company recruit the candidates and on what basis they choose the candidate. This study is
helpful for my career as well as to the company.
The chapter-1 contains the report regarding INTRODUCTION part of the company. This
chapter starts with the introduction- an abstract and over view of the study. Then a brief
note on the objectives of the study, importance of the study, the methodology- the
primary data and secondary data and the last is limitation of the study. In this part I
discussed about the aims, research techniques and methodology of the study.
The chapter-2 is the origin of the PEPSICO Company. This holds information
regarding the company history, milestones, and the important dates of the company. This
is an overview of the company which shows the entire information regarding the
management details.
The chapter -3 is the profile of the company involving details regarding human
sustainability, R & D Drives, responsibilities and company information
The chapter- 4 gives information regarding PepsiCo India. Holding details like
company values and principles, mission and vision of the company
The chapter-5 enables the main objective of the project i.e Recruitment and
Selection process. This contains the objective, need and importance of the topic and the

current process held up by the PepsiCo. The detailed study of the topic is given under this

The chapter-6 is the actual analysis part that I carried out. The whole analysis part
is carried out on the basis of the observation method and direct interview for the data
collection. The data is tabulated and illustrated with the help of pie charts and various
other graphs. In this part I have analyzed the each and every question that I asked the
The chapters-7 of this report is about major findings I came to know during the
problem. Last but not the least, at the end of this report I have given the suggestions and
recommendations, conclusion and details of the books and online portals that I have used
to carry out the report.

Recruitment and selection plays a vital role in any organization. Since employees are the
valuable assets of the company, they have to be placed in right position at right time. The
main objective of my study is to know the key stones of recruitment and selection process
and the next is to analyze the process and make the necessary changes if required.
To study the recruitment process of the PEPSICO.
To study hierarchy level of the process
To know the various sources of recruitment and selection adopted by PEPSICO.
To know the loop holes of the process
To suggest the suitable ways aimed at improving the recruitment process


Generally after finishing of the studies the next step of candidates is to get into the job or
business. So in order to get a clear cut idea how organization recruit the candidates and
what they prefer the most in a candidate, I have done my project on recruitment and
selection. This helps me for further steps.
When it relates to me I can get the complete picture how the process is being taking place
and helps for my career when I go for an interview. This is even useful for organization
for viewing their present situation whether they are processing properly or not and
helpful to make the required changes for the future purpose.
The preview of the recruitment and selection process
Acts as guidelines
Enables types of process is being used
Enables the required changes
Maintains the complete overview of the process

The methodology adopted aimed at a detailed study and scrutiny of the current
recruitment and selection practices including retention ship. The study is completely
based on observation process by maintaining relevant questionnaire.


I used both the primary as well secondary data to gather the data from the market.

Secondary data: Secondary data consist of information that already exists somewhere, having been

collected for another purpose. I have gathered secondary data from website of different
operators, newspapers and libraries.
1.3.2 Primary data: I have collected the data directly from the employees, since I followed the observation
method I have noted down all related information; even I took personal interview of

Sample size: I have taken sample size of 50 respondents. I have visited two depots of the

company one depot is located at Dilsuknagar and the other one is at nampally.
I met 28 employees (PSRs) at dilsuknagar depot and 22 employees (PSRs) at nampally


Since I have done my project on basis of observation method, I directly visited the
places and noted down the required information, even I took personal interview of the
employees for some requirements.

1.4.1 Research tool

The primary data collected by using the observation method. Before starting the
work I have prepared questionnaire depending up on my requirements, while going to
employees I carried down this questionnaire and started ticking the proper answers from
the employees. Some answers obtain by observation of the employees.

Statistical terms used

The responses of all the questions were summed up from all the answered

questionnaires. These summed up responses were calculated to derive the percentages-to

make the interpretations more elucidated, being represented in the form of tables, piediagrams and other graphical tools.


The current study is based up on the information provided by the company. So the
scope of the study fall within limitations of the current period of the company
The study is mainly concerned with the PepsiCo Hyderabad unit
The scope and period of study is restricted to the following:
The scope is limited to the operations of PEPSICO CO information obtained
from Primary and Secondary sources
The key performance indications were taken from the period of duration, April
26th 2010 - June 10th 2010
The study is conducted under particular territories only, so the results cannot be
generalize for entire division.
So the data which I collected is limited to the specified period only.
The sample size of 50 might not represent the perception of whole population


It was first introduced as "Brad's Drink" in New Bern, North Carolina in 1898 by Caleb
Brad ham, which made it at his pharmacy where the drink was sold. It was later named
Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe.
Brad ham sought to create a fountain drink that was delicious and would aid in digestion
and boost energy.
In 1903, Brad ham moved the bottling of Pepsi-Cola from his drugstore to a rented
warehouse. That year, Brad ham sold 7,968 gallons of syrup. The next year, Pepsi was
sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race
pioneer Barney Old-field was the first celebrity to endorse Pepsi-Cola, describing it as "A
bully drink...refreshing, invigorating, a fine bracer before a race". The advertising theme
"Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi
received its first logo redesign since the original design of 1905. In 1929, the logo was
changed again.

In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered
bankruptcy - in large part due to financial losses incurred by speculating on wildly
fluctuating sugar prices as a result of World War


Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the
company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the
President of Loft Inc. Loft was a candy manufacturer with retail stores that contained
soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused
to give him a discount on syrup. Guth then had Loft's chemists reformulate the PepsiCola syrup formula.
On three separate occasions between 1922 and 1933, the Coca-Cola Company was
offered the opportunity to purchase the Pepsi-Cola company and it declined on each

Pepsi Logo

Pepsi is one of the world's most famous brands much like its rival Coca Cola Pepsi Cola
was originally called Brad's Drink after its creator, Caleb Brad ham, a pharmacist from
North Carolina. Pepsi was a carbonated soft drink he created to serve his drugstore's
customers. The new name, Pepsi-Cola, was first used on August 28. The Pepsi logo is a
simple globe with the Pepsi colors in the background and the word Pepsi in the
foreground. Pepsi has changed its logo and its slogans a number of times since its
introduction in 1898. The Pepsi slogans through the years are listed below
1909-1939: Delicious and Healthful
1939-1950: Twice As Much For A Nickel Too
1950-1963: The Light Refreshment
1953-1961: Be Sociable
1961-1963: Now It's Pepsi For Those Who Think Young
1963-1967: Come Alive! You're In The Pepsi Generation
1967-1969: Taste That Beats The Others Cold
1969-1973: You've Got A Lot To Live, Pepsi's Got A Lot To Give
1973-1975: Join The Pepsi People Feelin' Free


1975-1978: Have A Pepsi Day

1978-1981: Catch That Pepsi Spirit
1981-1982: Pepsi's Got Your Taste For Life!
1983-1983: Pepsi Now!
1984-now: Pepsi, The Choice Of A New Generation


PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats
that deliver enjoyment, nutrition, convenience as well as affordability
The group has built an expansive beverage and foods business. To support its operations,
PepsiCo has 42 bottling plants in India, of which 13 are company owned and 29 are
franchisee owned. In addition to this, PepsiCos Frito Lay division has 3 state-of-the-art
plants. PepsiCos business is based on its sustainability vision of making tomorrow better
than today. PepsiCos commitment to living by this vision every day is visible in its
contribution to the country, consumers and farmers.


PepsiCo Indias expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP,
Nimbus, Miranda and Mountain Dew, in addition to low calorie options such as Diet
Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic
sports drinks - Gatorade, Tropicana100% fruit juices, and juice based drinks Tropicana
Nectars, Tropicana Twister and Slice. Local brands Lehar Evervess Soda, Dukes
Lemonade and Mangola add to the diverse range of brands.



PepsiCos food division, Frito-Lay, is the leader in the branded salty snack market and all
Frito Lay products are free of trans-fat and MSG. It manufactures Lays Potato Chips,
Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and
Lehar brands. The companys high fibre breakfast cereal, Quaker Oats, and low fat and
roasted snack options enhance the healthful choices available to consumers. Frito Lays
core products, Lays, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to
significantly reduce saturated fats and all of its products contain voluntary nutritional
labeling on their packets.


Our Values & Philosophy are a reflection of the socially and environmentally responsible
company we aspire to be. They are the foundation for every business decision we make.
PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of
more than $43 billion and over 198,000 employees. Take a journey through our past and
see the key milestones that define PepsiCo


PepsiCo, Inc. is one of the world's top consumer product companies with many of the
world's most important and valuable trademarks. Its Pepsi-Cola Company division is the
second largest soft drink business in the world, with a 21 percent share of the carbonated

soft drink market worldwide and 29 percent in the United States. Three of its brands-Pepsi-Cola, Mountain Dew, and Diet Pepsi&mdashe among the top ten soft drinks in the
U.S. market. The Frito-Lay Company division is by far the world leader in salty snacks,
holding a 40 percent market share and an even more staggering 56 percent share of the
U.S. market. In the United States, Frito-Lay is nine times the size of its nearest
competitor and sells nine of the top ten snack chip brands in the supermarket channel,
including Lay's, Doritos, Tostitos, Ruffles, Fritos, and Chee-tos. Frito-Lay generates more
than 60 percent of PepsiCo's net sales and more than two-thirds of the parent company's
operating profits. The company's third division, Tropicana Products, Inc., is the world
leader in juice sales and holds a dominant 41 percent of the U.S. chilled orange juice
market. On a worldwide basis, PepsiCo's product portfolio includes 16 brands that
generate more than $500 million in sales each year, ten of which generate more than $1
billion annually. Overall, PepsiCo garners about 35 percent of its retail sales outside the
United States, with Pepsi-Cola brands marketed in about 160 countries, Frito-Lay in more
than 40, and Tropicana in approximately 50. As 2001 began, PepsiCo was on the verge of
adding to its food and drink empire the brands of the Quaker Oats Company, which
include Gatorade sports drink, Quaker oatmeal, and Cap'n Crunch, Life, and other readyto-eat cereals.

Covalence published its Ethical Ranking for 2006, ranking PepsiCo 6th for Best
Reported Performance

The Hay Group and Chief Executive magazine rank PepsiCo as #3 in the 2006 Top 20
Best Companies for Leaders

PepsiCo has been named to the 100 Best Corporate Citizens list for 2007 by Business
Ethics Magazine

Diversity Business names PepsiCo as one of America's Top Organizations for

Multicultural Business Opportunities

Catalyst honors PepsiCo with the 2007 Catalyst Award for its strategic business
initiatives in the advancement of women in business


PepsiCo named among "Most Influential Multinationals in China" for the third
consecutive year

Human Rights Campaign names PepsiCo as one of the Best Places to Work for GLBT

PepsiCo China was awarded a 2006 Best Corporate Public Image Award for its brand
image of vitality and youthfulness

PepsiCo recognized among the 2007 100 Best Corporate Citizens in the US by CRO

PepsiCo named to List of Americas Top Corporations for Womens Business


Sams Club Aquafina Return the Warmth program has won the very top
environmental honor from the Cause marketing Forum

Fortune Magazine ranks PepsiCo once again to the Top 10 of Americas Most
Admired Companies in the World

Institutional Investor magazine has identified PepsiCo as one of Americas Most

Shareholder-Friendly Companies

PepsiCo makes #10 in the LOHAS Index for the its corporate social responsibility
program and communications

PepsiCo is named EPAs Energy Star Partner of the Year

Business Week names PepsiCo in its 2007 Best Performers List

PepsiCo receives 2007 Catalyst Award

PepsiCo in Top 10 of Diversity Incs Top 50 Companies for Diversity list

Indra Nooyi receives India Abroad award



We will continue to build a portfolio of enjoyable and wholesome foods and beverages
and invest in communities where we operate by partnering with local farmers and
community groups and creating products for local tastes.

Our Product Portfolio

Our products deliver great taste, nutritional value, convenience, affordability and
enjoyment. We continue to make great strides in transforming our portfolio to meet
consumers' evolving needs.
Our Goals and Commitments

Increase the amount of whole grains, fruits, vegetables, nuts, seeds and low-fat
dairy in our global product portfolio.

Reduce the average amount of sodium per serving in key global food brands, in
key countries, by 25 percent by 2015 with a 2006 baseline.


Reduce the average amount of saturated fat per serving in key global food brands,
in key countries, by 15 percent by 2020 with a 2006 baseline.

Reduce the average amount of added sugar per serving in key global beverage
brands, in key countries, by 25 percent by 2020 with a 2006 baseline.

Our Role in the Marketplace

We care about the health of the consumers who enjoy our products and want to make it
easier for them to make smart choices. We are doing this by providing a wide variety of
healthful food and beverage products that are clearly labeled, appropriately marketed and
available in a variety of portion sizes.
Our Goals and Commitments

Display calorie count and key nutrients on our food and beverage packaging by

Advertise to children under 12 only products that meet our global science-based
nutrition standards.

Eliminate the direct sale of full-sugar soft drinks to primary and secondary
schools around the globe by 2012.

Increase the range of foods and beverages that offer solutions for managing
calories, like portion sizes.

Our Role in the Community

We actively lead and engage in private-public partnerships with key external experts and
stakeholders in the global health policy and science/nutrition communities to help address
global nutrition challenges. We believe that by joining forces with partners across many
sectors, we can make a far greater impact than by working alone.
Our Goals and Commitments


Invest in our business and research and development to expand our offerings of
more affordable, nutritionally relevant products for underserved and lowerincome communities.

Expand PepsiCo Foundation and PepsiCo corporate contribution initiatives to

promote healthier communities, including enhancing diet and physical activity

Integrate our policies and actions on human health, agriculture and the
environment to make sure that they support each other.

3.2 R&D Drives Our Human Sustainability Work

To support our human sustainability work and progress on our global goals we are
changing the way we innovate at PepsiCo. We are expanding our global research and
development capability under the leadership of one of the world's leading
endocrinologists and experts in nutrition, technology, food science and safety,
epidemiology, product development, behavioral medicine and public health policy. Our
team is focused on science-based nutrition standards and developing food and beverage
products that positively impact health. This increased research capability and investment
brings a new level of expertise and focus to our efforts to develop products that address
consumer cultural tastes and food preferences with the right nutrition and functional
That's why we're developing products and distribution solutions directly aimed at
addressing undernourishment, particularly in Nigeria, India and South Africa. We are also
linking nutrition and agriculture by sharing our expert knowledge with small-scale
farmers to improve the productivity and enrich their crops.



Teaching children sensible eating habits at an early age is a critical part of their upbringing. As a major advertiser we need to do our part to help parents succeed in this

Teaching children sensible eating habits at an early age is a critical part of their upbringing. As a major advertiser we need to do our part to help parents succeed in this
task. Our approach has been to join a leading set of other food and beverage companies in
agreeing to change what younger children are seeing advertised on TV and in other
media, such as magazines and the Internet. Importantly, we are doing this in countries
around the world where we do business today. Naturally, we cannot prevent children from
seeing all of our advertising, but we can ensure that those media channels, which are
most targeted at children, only carry advertisements for certain products. From PepsiCo's
perspective, these are products that meet specific nutrition criteria intended to encourage
the consumption of healthier foods and beverages. The policy covers our entire product
portfolio and is subject to independent compliance monitoring by Accenture. Further
details on our policy are outlined below.
PepsiCo's Policy on Responsible Advertising & Marketing to Children
PepsiCo has long been a promoter of responsible advertising to all consumers, shown for
example through our adherence to the Consolidated ICC Code of Advertising and
Marketing Communication Practice.
We further acknowledge that children, as a potentially vulnerable group of consumers,
deserve greater attention.

PepsiCo has therefore joined a group of top global food and beverage manufacturers, in
adopting a worldwide voluntary commitment to restrict our advertising and marketing to
children only to those products which meet PepsiCo's Nutrition Criteria for Advertising
to Children intended to encourage the consumption of healthier food and beverage
PepsiCo's Nutrition Criteria for Advertising to Children
This policy is currently being rolled out and will be fully implemented, at the latest, by
the end of 2010. We will work with other industry players to ensure that monitoring and
reporting processes are put in place to ensure and demonstrate continued compliance with
this policy.
Including Coca-Cola, General Mills, Grupo Bimbo, Kellogg's, Kraft, Mars, Nestle and

This commitment establishes a minimum standard for all PepsiCo product and brand

advertising and marketing around the world. It is not intended to replace existing




Any paid third-party advertising or marketing channels which may be widely assumed to

have an audience (print, TV, cinema, internet site, etc) which is comprised of a majority
of under 12s.
PepsiCo Policy on Responsible Advertising & Marketing to Children
PepsiCo Global Policy on the Sale of Beverages to Schools
PepsiCo is launching a new sales and distribution policy aimed to help schools outside
the United States offer a wider range of low calorie and nutritious beverages to their
students. This policy is generally consistent with Pepsi-Cola North America's U.S. School
Policy which will remain unchanged. While it is the schools which must ultimately
decide which beverages should be available to students, and where and when they should
be sold, we hope we can play a role in shaping an environment in schools which
facilitates the healthy choices of school-age children everywhere.


PepsiCo Global Policy on the Sale of Beverages to Schools

Children's Food and Beverage Advertising Initiative Pledge of PepsiCo, Inc.
Children's Food and Beverage Advertising Initiative Pledge of PepsiCo, Inc. PepsiCo,
Inc. is proud to be one of the first companies to commit as a participant in the Children's
Food and Beverage Advertising Initiative (CFBAI). As an industry leader in the
discussions of children's marketing, PepsiCo believes children are a special audience and
takes particular care developing advertisements and evaluating programming that carries
messages to children.
The PepsiCo Pledge
Pepsi-Cola North American School Policy:
Through our bottling partners and third-party distributors in the Unites States, Pepsi-Cola
North America (PCNA) is committed to offering schools a portfolio of low-calorie and
nutritious beverage choices. This wide variety of products includes bottled waters, juices,
sports drinks and no- or low-calorie carbonated soft drinks, juice-flavored drinks and iced
teas. Schools decide which beverages are available, and where and when they are sold.


Our commitment to talent sustainability means investing in our associates to help them
succeed and develop the skills needed to drive the company's growth, while creating
employment opportunities in the communities we serve.

We are committed to enabling our people to thrive by providing a supportive and
empowering workplace.

Our Goals and Commitments


Ensure high levels of associate engagement and satisfaction compared with other
Fortune 500 companies.

Foster diversity and inclusion by developing a workforce that reflects local


Encourage our associates to lead healthier lives by offering workplace wellness

programs globally.

Ensure a safe workplace by continuing to reduce lost time injury rates, while
striving to improve other occupational health and safety metrics through best

Support ethical and legal compliance through annual training in our code of
conduct, which outlines PepsiCo's unwavering commitment to its human rights
policy, including treating every associate with dignity and respect.

We are committed to providing our associates with opportunities and experiences that
strengthen their skills and capabilities to enable them to succeed in a world of new
workforce requirements. By developing our talent, we create career paths for our
associates and drive sustainable growth for PepsiCo.

Our Goals and Commitments

Become universally recognized through top rankings as one of the best companies
in the world for leadership development.

Create a work environment in which associates know that their skills, talents and
interests can fully develop.

Conduct training for associates from the frontline to senior management to ensure
that associates have the knowledge and skills required to achieve performance


Board of Directors and Committees

Shona L. Brown
Senior Vice President, Business Operations, Google Inc.

Ian M. Cook
President and Chief Executive Officer, Colgate-Palmolive Company

Dina Dublon
Former Executive Vice President and Chief Financial Officer, JP Morgan Chase & Co.


Victor J. Dzau, M.D.

Chancellor for Health Affairs, Duke University
and President & CEO, Duke University Health Systems

Cooperate officers

Indra K. Nooyi
Chairman of the Board and Chief Executive Officer

Zein Abdalla
Chief Executive Officer
PepsiCo Europe

Saad Abdul-Latif
Chief Executive Officer
PepsiCo Asia, Middle East, Africa


Peter A. Bridgman
Senior Vice President and Controller


everything we do, we strive for honesty, fairness and integrity

PepsiCo India is striding ahead rapidly towards enabling the global vision to be the
world's premier consumer products company focused on convenience foods and
beverages. PepsiCo India seeks to produce healthy financial rewards for investors as it
provide opportunities of growth and enrichment to its employees, business partners and
the communities in which it operates.
4.1 Establishment
PepsiCo established its business operations in India in 1989 and has grown to become
one of the countrys leading food and beverage companies. One of the largest
multinational investors in the country, PepsiCo has established a business which aims to
serve the long term dynamic needs of consumers in India.
PepsiCo India and its partners have invested more than USD1 billion since the company
was establish Employment
PepsiCo India provides direct and indirect employment to 150,000 people including
suppliers and distributors in the country. It is now the 4th largest consumer products
company in India and has 41 bottling plants in India, of which 13 are company owned
and 28 are franchisee owned It has 3 state-of-the-art food plants in Punjab, Maharashtra
and West Bengal. PepsiCo has a diverse range of products from Tasty Treats to Healthy



Organizational Values
Our commitment is to deliver sustained growth, through empowered people, acting with
responsibility and building trust.

Our values reflect our aspirations - the kind of company we want PepsiCo to be. We
express our values in the form of a commitment.
Sustained Growth is fundamental to motivating and measuring our success. Our quest
for sustained growth stimulates innovation, places a value on results, and helps us
understand whether today's actions will contribute to our future. It is about growth of
people and company performance. It prioritizes making a difference and getting things
Empowered People means we have the freedom to act and think in ways that we feel
will get the job done, while being consistent with the processes that ensure proper
governance and being mindful of the rest of the company's needs.


Responsibility and Trust form the foundation for healthy growth. It's about earning the
confidence that other people place in us as individuals and as a company. Our
responsibility means we take personal and corporate ownership for all we do, to be good
stewards of the resources entrusted to us. We build trust between ourselves and others by
walking the talk and being committed to succeeding together


At PepsiCo, Performance with Purpose means delivering sustainable growth by investing
in a healthier future for people and our planet. As a global food and beverage company
with brands that stand for quality and are respected household namesQuaker Oats,
Tropicana, Gatorade, Lay's and Pepsi-Cola, to name a fewwe will continue to build a
portfolio of enjoyable and wholesome foods and beverages, find innovative ways to
reduce the use of energy, water and packaging, and provide a great workplace for our
associates. Additionally, we will respect, support and invest in the local communities
where we operate, by hiring local people, creating products designed for local tastes and
partnering with local farmers, governments and community groups.

PepsiCo Commitments
As one of the worlds leading food and beverage companies we believe it is our
responsibility to provide affordable, accessible and nutritionally sound food and
beverages to our consumers in developing countries. As part of a coordinated, global
private sector coalition, our five key global commitments over the next five years will
Innovate product composition and availability to provide healthier product options that
address both excess and deficient consumption of specific nutrients and calories. Clearly,
micronutrient deficiencies are a pressing need in developing nations and could be
addressed in part through functional foods.Provide clear nutrition information to
consumers, including consumers in regions where nutrition information is not required.


Globalize individual company and regional measures to ensure responsible marketing and
advertising of foods and non-alcoholic beverages to children, bringing increasing
proportions of the industry into the fold.

Our mission is to be the world's premier consumer Products Company focused on
convenient foods and beverages. We seek to produce financial rewards to investors as we
provide opportunities for growth and enrichment to our employees, our business partners
and the communities in which we operate. And in everything we do, we strive for
honesty, fairness and integrity.

"PepsiCo's responsibility is to continually improve all aspects of the world in which we
operate - environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder value by making
PepsiCo a truly sustainable company


"PepsiCos responsibility is to continually improve all aspects of the world in which we
operate environment, social, economic creating a better tomorrow than today"
Tomorrow better than Today



Recruitment and selection refers to the chain and sequence of activities pertaining to
recruitment and selection of employable candidates and job seekers for an organization.
Every enterprise, business, start-up and entrepreneurial firm has some well-defined
employment and recruitment policies and hiring procedures. The human resources
department of large organizations, businesses, government offices and multilateral
organizations are generally vested with the responsibilities of employee recruitment and

Macro Human Resources Management Strategy

The HR department charts out the macro or long-term human resources development
strategy of an organization. Keys to this strategy are the processes and initiatives
related to recruitment and selection of new employees; these are carefully intertwined
with the long-term corporate objectives and goals of the organization. Top
management also gives valuable input and makes suggestions about expectations for
the skills and qualities new employees need to have.

Defining Job Openings and Available Positions

The first process of any recruitment and selection program is defining the needs and
requirements for new workers and professionals for outlined job positions and
openings. Carefully devised and developed roles, responsibilities, skill sets and
qualifications are defined and the job postings placed in recruitment ads in various

media. Large workforce organizations also work with staffing agencies, HR

contractors and online job portals to outsource certain employee requirements.

Evaluation Period
A rigorous process of evaluation follows the recruitment ads placement phase.
Curriculum vitas (CVs) and resumes of various candidates applying for the jobs are
screened, classified and filtered. Interviews are scheduled with the earmarked
candidates. As per specific organizational policies, written tests may be conducted.
Face-to-face interviews are conducted and job seekers and candidates evaluated on
various parameters and organizational metrics.

Selection Process
Reference checks and detailed background checks are carried out to verify facts and
matters presented in resumes and CVs. Follow-ups are done with certain selected
candidates to firm up the hiring process. A thorough evaluation of the defined skill
sets and qualifications of short listed candidates, their written materials and work
samples is done again in a transparent and objective manner. Additional interviews or
final interviews are conducted during this last stage of recruitment and the hiring
decision is finalized.

Induction Process
Once the chosen candidates have been informed of their selection for the job postings,
they are granted offer letters and apprised briefly about their roles and
responsibilities. During this process, the chosen candidates are encouraged to ask
questions about organization philosophies, work culture and employee practices.
They are the informed about start dates, induction programs, compensation packages
and other details about their jobs.
It is the process to discover sources of manpower to

meet the requirement of staffing

schedule and to employ effective measures for attracting that manpower in adequate











Recruitment of candidates is the function preceding the selection, which helps create a
pool of prospective employees for the organisation so that the management can select
the right candidate for the right job from this pool. The main objective of the








Recruitment is a continuous process whereby the firm attempts to develop a pool of

qualified applicants for the future human resources needs even though specific
vacancies do not exist. Usually, the recruitment process starts when a manger initiates
an employee requisition for a specific vacancy or an anticipated vacancy.
Recruitment refers to the process of searching and appointing prospective candidates in
an organization. An organisation must undertake the recruitment procedure if it wants








5.2 Methods
1. Internal Recruitment: vacancies are filled with people from within the organization.
2. Direct Recruitment: candidates are screened and short listed directly from the
Institutes, also called Campus Recruitment.
3. Indirect Recruitment: vacancies are advertised in Newspapers and other media such
as Television, Internet etc.
4. Placement Consultants: Companies place give their manpower requirements to
Placement & Recruitment Consultants who undertake the job of identifying suitable
candidates for the Company. It may include notification to employment exchanges etc.
5. Present Employees: may suggest their friends or acquaintances to fill a particular


Selection refers to the task of choosing or picking the suitable candidates by first asking










The Indian Private sector Companies may undertake the selection process themselves or
outsource the job to a third party. The Government and public sector may select through
such bodies as Union Public Service Commission, Banking Service Recruitment Boards,
In order to get selected for a position, job seekers have to go through and clear a number
of procedures including written tests, screening, group discussions, interviews, reference
check, etc.

5.3 Recruitment Needs

The needs arising from changes in organization and retirement policy.
Anticipated needs are those movements in personnel, which an organization can
predict by studying trends in internal and external environment.
Resignation, deaths, accidents, illness give rise to unexpected needs.


On roll
Off roll



Positions in the organization
Already existing position
New approval position
In the organization generally the positions will occur at time of resignation of the
employee, retirement, expire of the employee, transfer or promotion of the employee
New approval position is the annual operation plan. Introducing new positions into the
IJP is the Internal Job Posting used for only the existing employee in the organization and
not for the new approval position

Sources of recruitment
The generated gaps will be filled by using any of these sources
Employee referrals
Consultancy: This source is being used by the company to fill the vacancy; the desire
job description of the position will be given to the consultancy. Depending up on the JD
they work out and gather suitable profiles of the candidates
The obtained profiles will be mailed to the company , ones it get the approval from the
company , those candidates will be sent to the interview on given schedule time.


Employee Referral:

Recruitment method in which the current employees are

encouraged and rewarded for introducing suitable recruits from among the people they
The employee of the company has the chance of referring the candidates for the
positions. In the next step they will be sent to the direct interview

IJP (Internal Job Positioning):

This is an internal process for the existing employees, to apply for higher position with in
the company

Employees should have min of 18 months experience of related work
Have chance of applying for next 2 level positions
Employees should get min of 2-2 rating in the PDR(Performance
Development Rating)

Contacts of consultants
Talent Pro
Dedastagiri Reddy (Account Manager)
Suite 102, 1st floor, 1-8-61,
Airport plaza, Prakas nagar, Begumpet
Secbad 500016
Email id:
Web site:
Contact numbers: 040-40119944
Bhavishya Consultancy Services


Abhijit.G. (BDM)
Opp HDFC bank,
Lane beside galaxy caf, Above Sai Clinic , Himayatnagar
Hyd 500021
Email id:
Contact number: 9248335042

Ashok (Resource Manger)
#49, 2nd floor, G.PH.S colony, Padmarao Nagar
Contact number: 9908608311
Elaiyaperumal (Director)
Swami Consultancy Services,
8-2-231/23/1, 3rd floor,
Nagarjuna Hills, Panjagutta,
Hyd 500082
Web site:
Contact numbers: 040-40218125
Sadha Basangar (BDM)
Finedge India pvt ltd
Maruti Corporation Paint,
217,Swapnalok Complex,
Secbad 500003
Web site:
Contact numbers:
Cheval noir
Murali Krishna Raju (Director)


Tech Pvt ltd,

8-2-672, 3rd floor,
G.S.Plaza, Road no 1,
Banjara hills Hyderabad 500034
Email id:
Web site:
Contact numbers:

5.5.1 Recruitment and selection process (On roll jobs)

Recruitment is the process of searching the candidates for employment and stimulating
them to apply for jobs in the organization. Recruitment is the activity that links the
employers and the job seekers
The recruitment is the process of searching for prospective employees and stimulating
them to apply for the jobs in the organization
The recruitment and selection process of CE positions .It includes a series of steps, as
mentioned below
Line manager
HR manager
Psychometric test
Unit manager
Line Manager: An employee's immediate superior, who oversees and has responsibility
for the employee's work. A line manager at the lowest level of a large organization is a
supervisor, but a manager at any level with direct responsibility for employees' work can
be described as a line manager.
The line managers for the CEs are the TDMs(Territory Development Managers) will
take the interviews to the interviewees, the candidates who get selected in the round will
be short listed and will be moved to the next step
HR Manager: The HR manager responsible for personnel sourcing and hiring, applicant
tracking, skills development and tracking, benefits administration and compliance with
associated government regulations


In this the candidates will be interviewed by the HR manager. The Hr manager will filters
the candidates depending up on the job requirements and priorities
and then short listed candidates will be sent to the online test
Psychometric Test: It is the field of study concerned with the theory and technique of
educational and psychological measurement, which includes the measurement of
knowledge, abilities, attitudes, and personality traits. The field is primarily concerned
with the construction and validation of measurement instruments, such as questionnaires,
tests, and personality assessments.
In this round the candidates will face an online test. This test will be handled by third
party and candidates need to get passing marks. If they are not up to the mark will be
rejected and the rest of them will be moved to the final interview
Unit Manager: Potions within this job family are assigned responsibilities which involve
serving as the administrator and supervisor of a multi disciplinary team of staff members
who are assigned to work within a specific offender unit or multiple community work
centers; directs the operations of a semi-autonomous unit within a minimum or
maximum-sized institution or separate community work centers.
This is the final stage of the interview conducted by the unit manger who is responsible
for every aspect that takes place in the organization. The candidates who get selected in
this round are ultimately selected in the interview


PSR Job Description
PSR jobs are off rolled jobs, fall under distribution role.
JD: The primary work is to get orders from the outlets and need to reach the specified
Secondary work is to create new accounts i.e. getting orders from new outlets.
They are supposed report directly to their concern CE (Customer Executive)


5.6.1 The Eight Steps of the Call

1. Preparation:
Purpose: To understand your customers needs, identify key opportunities, present
your ideas in a clear, compelling way, and be professional
1. Monthly Planning
2. Daily Planning
3. Pre-Call Planning

o Review marketing initiative requirements
o Review solution sheets on a regular basis
o Review CDA performance requirements to look for execution opportunities
o Review deal sheets for pricing
o Set a standard time in your day to conduct your daily planning and do it regularly
2. Greet the customer
Purpose: To show the customer youre friendly, set the tone for the interaction and
set expectations for the call
1. Identify the decision maker
2. Make the introduction
3. Pre-empt urgent issues
4. Clarify expectations for the call
5. Determine when to present your ideas


o Use the customers name to build rapport

o Greet all store personnel in a friendly manner
o If you have another person with you, introduce him or her to the
decision maker

and/or contact

o If your usual contacts is unavailable ask permission to begin from

whomever is in charge
o Be respectful of your customers customers
3. Store Check:
Purpose: To re- evaluate what you had planned to present, if necessary and to
garner critical information about your customers for the future
1. Walk the store
2. Growth map
3. Re evaluate your call objectives
o Look for display opportunities and check competitive displays
o Check product rotation
o Check outlets compliance with CDAs
o Monitor our retail price vs. the competitions
o Look for distribution opportunities
o Consider what improvements will increase volume
o Consider what improvements are easiest to attain
o Consider what improvements will most satisfy the customer
4. Merchandising
Purpose: To show your customers that you are willing to work for their business to
generate trust and build rapport and to demonstrate the value of doing business with


1. Replenish coolers
2. Remove out of code or damaged product
3. Ensure all stock is rotated
4. Remove foreign/ competitive products
5. Merchandise
6. Clean

o Try to minimize disruption to store operations
o Clean shelves prior to merchandising
o Set up POP material after you merchandise a section
5. Determine the order
Purpose: To formulate an order and gain agreement to it, help the customer grow his or
her business and profitability sand build trust so the customer relies on you to maintain
stock levels appropriately
1. Determine your current stock
2. Determine your sales
3. Consider out of stocks and promotional product needed
4. Determine on your suggested order
5. Record order on route card
o Present your order in such a way as to gain quick approval
o Look for opportunities to demonstrate the highest level of integrity
6. Presentation


Purpose: To use your knowledge of the customers situation to present ideas that address
his or her specific needs, and to presents the opportunity for sales growth before you
begin to sell in your ideas
1. Review what you planned to present
2. Ensure you have all materials needed

o Use skill techniques(listen, probe, tackle objectives)
7. Curbside Debrief
Purpose: To identify what you did well (things you should keep doing) and what you
will do differently next time (things youd like to start or stop doing in the future)
1. Review the curbside debrief checklist
2. Take notes
3. Discuss your performance with your TDM
o Share your experience with your TDM
o Ask your TDM for coaching on self identified development needs
o Discuss your experience with your ADR or with

salesperson more

experienced than yourself

8. Administration
Purpose: To ensure that you follow through with the commitments you make to your
customers and to help you track results and prepare for future sales calls


1. Call administration
2. Daily territory administrative


A PSR are the sale persons, they involved in selling products of our company in return
for money. It is an act of completion of a commercial activity.
Its almost impossible for an entrepreneur to run a business without a sales strategy. This
in turn requires somebody, not necessarily the entrepreneur, to have a talent for selling
products and services to businesses or the general public.
A sale is completed by the seller or the provider of the goods or services to an acquisition
or appropriation or request followed by the passing of title (property or ownership) in the
item and the application and due settlement of a price, the obligation for which arises due
to the seller's requirement to pass ownership, being a price he is happy to part with
ownership of or any claim upon the item. The purchaser, though a party to the sale, does
not execute the sale, only the seller does that. To be precise the sale completes prior to the
payment and gives rise to the obligation of payment. If the seller completes the first two
above stages (consent and passing ownership) of the sale prior to settlement of the price,
the sale is still valid and gives rise to an obligation to pay.
Without such a person or team, a business will struggle to remain profitable. In fact, the
success of a business plan is likely to depend on the expertise of sales staff
Increasing sales and market share - it's perhaps the simplest reason for hiring a
salesperson, but one of the most sensible. Once you have established there's a need for


your product or service you need to maximize your possible revenue. A professional
salesperson can help you do this
A salesperson is therefore critical to a business. As well as improving sales revenue and
increasing market share, the best salespeople take advantage of opportunities, and suggest
new areas into which a business might successfully move.


The PSRs are the frontline people who will directly contact the customers. The minimum
qualification they have to maintain is intermediate and he should be needy person. The
young people will suit more to this profile rather than the older one. They will be energetic,
with fresh blood and can work harder.
PSRs should be familiar with both national and local languages i.e., for an hyderabadi
candidate it is Hindi and Telugu. Since hyderabad is the place where we find many different
cultured people, hence national language helps them to maintain the communication with
the customer.
This profile emphasis mostly on Hindi and Telugu rather than English and the candidates
should be as tough handed since they have to work under sun and even late nights in the
season time specially, unless they are hard workers they cant stick to the job. So they have
to work hard at all times.
If the candidate is an experienced person it will be easy to both candidate and CE to handle
the things. Since an experienced person holds more knowledge compared to a fresher
which saves time and money in turn. It even makes the job easy to perform.


5.9 Recruitment and selection (off role jobs)

Employee referrals
HR Manager

It is an individual who possesses special knowledge or skills and provides that expertise
to a client for a fee. Consultants help all sorts of businesses find and implement solutions
to a wide variety of problems, including those related to business startup marketing,
manufacturing, strategy, organization structure, environmental compliance, health and
safety, technology, and communications.
Some consultants are self-employed, independent contractors who offer specialized skills
in a certain field; other consultants work for large consulting firms, such as Anderson
Consulting or Gemini Consulting, that offer expertise in a wide range of business areas;
and still other consultants hail from academia.
Company directly contact the consultancies and specifies how many candidates are
required to fill the gap. Then after the consultancy will work on it and send the profiles of


candidates to the company. Ones after getting the approval by the company they specifies
the interview schedule for these candidates who are supposed to come for the interview.
Employee referral
It is an internal recruitment method employed by organizations to identify potential
candidates from their existing employees' social networks An employee referral scheme
encourages a company's existing employees to select and recruit the suitable candidates
from their social networks.
As a reward, the employer typically pays the referring employee a referral bonus.
Recruiting candidates using employee referral is widely acknowledged as being the most
cost effective and efficient recruitment method to recruit candidates and as such,
employers of all sizes, across all industries are trying to increases the volumes they
recruit through this channel.
HR Manager
A human resources (HR) officer develops, advises on and implements policies relating to
the effective use of personnel within an organization.
The candidates will be directly interviewed by the HR manager. Depending up on the
priorities candidates will get selected.

5.9.1 The importance questions in the interview

Generally the interview questions depends up on the resume of the candidates
Regarding experience
If they having any experience, questions will be about the previous job like as job
profile and more
Family background
Quires from resume


Like as hobbies, and educational details

Why did he leave the previous organization
Own a bike or not

In turn the HR Manager will analyze the candidate in the followings sectors too
Ability to Prospect Do they know how to go about finding qualified potential
buyers for the product?
Product Knowledge Do they have some industry, or related industry, experience or
Negotiating/Securing the Order Do they possess the strength to ask for the money
and are they willing to work with the client to establish the needs of the client and
make those fit the corporate structure? We dont want hard closers. We want
people that help their clients buy.
Problem Solving Are they defensive or do they listen to a problem fully before
trying to achieve resolution?
Reporting Will they communicate information back to you in a timely manner?
Will they follow your companys processes and procedures?
Time Management /Flexibility Are they capable of managing their time in order to
get more sales-time out of every day? Are they willing to be flexible in their
scheduling to accommodate client needs?


6.1 Sources of Applicant
Graph 1:
According to you what is the best source for the procurement of the candidates?

Among the 50 respondents 28 of them felt that employee referrals is the best resource for
the procurement of the candidates,8 of them felt that job portals is the best resource


procurement of the candidates,14 of them felt that news papers is the best resource for the
procurement of the candidates

6.2 Criteria for filtering the candidate

Graph 2:
What are general criteria underlying the filtering of the candidate pool that the company



Among 50 respondents 30 of them felt that work experience should be the major criteria ,
14 of them felt that personal skills should be the major criteria,6 of them felt that
qualification should be the major criteria.

6.3 Interview techniques

Graph 3
According to you which of the following interviewing technique is most suitable for the
recruitment of candidates in PEPSI?



Among 50 respondents 30 of them felt that behavioural interviews are best suitable for
their requirement,10 of them felt stress interviews are best suitable for their requirement
and 10 of them felt that depth interviews are best suitable for their requirement.

6.4 What attracts candidates towards the organization

Graph 4:
According to you what attracts candidates towards pearl beverages limited (PEPSI), in
recruitment perspective?


Among 50 respondents 20 of them felt that job satisfaction attracts candidates towards
the organization, 20 of them felt that career growth attracts candidates towards the
organization, 10 respondents felt that compensation and perks attracts the candidate
towards the organization.

6.5 Reference Check

Graph 5:
Do you feel that conducting a reference check before employing the candidate will
make recruitment process effective?


InterpretationAmong 50 respondents 46 of the respondents felt that reference check will add value to
the recruitment process and 4 respondents felt that it doesnt add value to the recruitment
process of the Pearl Beverages Ltd.

6.6 Necessity of formal induction program

Graph 6:
Do you think that a formal induction program add value to the performance of



Among 50 respondents 48 of the respondents felt that the orientation program will add
value to the performance of inductees and 2 of them felt that it doesnt add value to the
performance of inductees.

6.7 Reasons for quitting the job

Graph 7
Do you feel that conducting a reference check before employing the candidate will make
recruitment process effective?


InterpretationAmong 50 respondents 30 respondents told that pay is the reason, 10 of them told slow
growth 5 of them told that the employees are uncomfortable with shift system, and 5 of
them told that the employees are leaving the org because of their personal reasons.

6.8 Work Environment:

Table 1:
You are satisfied with the work environment you are put into.
Strongly Agree







Graph 1:


From the above Graph it can be inferred that, out of 50 respondents 14 members are
strongly agree, 7 members are agree, 20 members are neutral, 6 members are disagree
and 3 members are strongly disagree.

6.9 Supervisor Guidance:

Table 2:
You are given all the necessary inputs required to perform your job well by your

Strongly Agree









Graph 2:

From the above graph it can be inferred that out of 50 respondents 28 members of them
are strongly agree, 15 members of them are agree, 7 members of them are neutral and
none of them are disagree or strongly disagree.

6.10 Flexibility of Work Hours:

Table 3:
Do you think your working hours are flexible enough to offer services to your
Strongly Agree










GrapGraph 3:

From the above graph it can be inferred that among 50 respondents 10 members of them
are strongly agree, 12 members of them are agree, 10 members of them are neutral, 18
members of them are disagree and none of them are strongly disagree.

6.11 Job Satisfaction:

Table 4:
The org gives you job satisfaction:
Strongly Agree








Graph 4:


From the above graph it can be inferred that out of 50 respondents 12 members i.e. 24%
of them are strongly agree, 32% of them are agree, 44% of them are neutral and none of
them are disagree or strongly disagree.

6.12 Opportunity for Advancement/Growth:

Table 5:
You feel that there is opportunity for advancement in your organization which may help
you to reach your career goal.
Strongly Agree







Graph 5:


From the above graph it can be inferred that out of 50 respondents 5 members of them are
strongly agree, 11 members of them are agree, 6 members of them are neutral, 14
members of them are disagree and the remaining 14 members are strongly disagree


6.13 Job Stress:

Table 7:
The amount of work you are expected to do on your job is not reasonable and it is harder
to perform.
Strongly Agree








Graph 7:

From the above graph out of 50 employees 0% of the respondents are strongly agree, 5
respondents i.e. 10% of them are agree, 20% of the respondents are neutral, 40% of them
are Disagree and 30% of the respondents are strongly disagree.


6.14 Qualifications:
Table 8:
You feel that the qualification you possess is necessary & relevant to the job.
Strongly Agree








Graph 8:

From the above graph it can be inferred that among 50 respondents none of them
are strongly agree, 10 respondents i.e. 20% of the respondents are agree, none of them are
neutral, 10 respondents i.e. 20% of them are disagree, 30 members i.e. 60% of the
respondents are strongly disagree.
So employees feel that Experience teaches everything



This project provides fresh insights on what makes employees valuable to the
organization and how companies can keep productive employees on the job.

I understand how to increase our personal marketability by developing specific

skills, knowledge, and attitudes

Among the respondents majority of them posses the qualification up to Graduation.

During the project it was the study that the process of recruitment in organization
includes to get the right person to the right job.

Majority of the companies recruit candidates by their own.

Most of the companies are opting for experienced candidates



Recruitment agencies can still find it difficult to obtain specialist salespeople.

Consequently, an entrepreneur may opt to place advertisements in trade
magazines, newspapers, and on the Internet.

The drawback to such ads is the possibility of receiving a pile of timeconsuming and unsuitable applications. To help avoid this, an entrepreneur
should word an ad carefully, and use a specific description of the sales vacancy.
A copywriter or an ad agency can assist.

In order to control the attrition rate the company should provide Training &
Development sessions at regular intervals
Motivational programs should be conducted in order to extract the maximum
output from the employees.
The compensation plan should be adequate for the employees as it is the most
motivating factor for the employees to perform better.
An effective performance appraisal system is necessary to assess the employee
performance for a particular period of time.


As per my knowledge I have put my best effort in the process to get the accurate and required
data for my project. The obtained data is completely fresh hand and it is not been
manipulated or depleted.
My visit to the depots was been hectic and gave me much information which helped in doing
my project successfully. The complete study helps the company for their future assistance. I
hope the company view my findings and considers my suggestion and recommendations



Human Resource Management - P.Subba Rao

Strategic Management, concepts and case - Tata McGraw-Hill
Strategic Management: Strategic formulation and implementation - John A.PearceII
Strategic Management Theory - Charles W.L.Hill and Gareth R.Jones