Coca Cola

Done by: nooh Aljanahi

Bilal Juma
Rashed Mohammed
Sultan Ali

Course: LSH 2203

Section: CIN01

Academic Honesty
In producing this project, I/We have:
Followed the academic honesty requirements as specified by HCTs
Academic Honesty Policy. I/we have read and understood the above
instructions and confirm that all of the material contained in this assessed
task is my or our own work or is appropriately sourced. I understand that
the penalty for cheating is dismissal from the HCT.

Coca Cola History

Established in 1886
Produced by Dr. john S.pemberton
Created a unique flavor syrup
It was mixed with carbonated water and deemed
John Known as Doc , coca cola was for cure
He died in 1888 , Asa Griggs rescued the business , sole owner

Coca Cola Shape Development

2016

Coca Cola Ad In 1971

Coca Cola Ad In 1971

The persuasion techniques used in this Ad is an association and hallow effect.
This association and hallow techniques are used for having fun with family and strong feeling , if you want to
smile drink cola.
They chose these techniques because they want to attract the audience.
They were supporting mike lookinland to go to the Olympics because he was an athlete.
They were targeting teenagers.
The Ad was not effectively as much as now in the present.

Coca Cola Ad In 1990

Coca Cola Ad In 1990

The persuasion technique used in this Ad is Celebrities.

The Celebrities technique is used for grab our attention to famous people.
They chose this technique because they know that people will get attract if there is a famous guy or girl.
the company were associate for sport and they support the Olympics games.
they were targeting adults , men's and women's.
The Ad was a little bit effective.

Coca Cola Ad In 2000

Coca Cola Ad In 2000

The persuasion technique used in this Ad is Association.
The Association technique is used to grab our attention for having fun.
They chose this technique because they know that people will get attract if there is fun and
smiles and beauties.
the company used the word enjoy in that moment and they used slogans .
they were targeting teenagers.
The Ad was effective.

Coca Cola Ad In 2016

Coca Cola Ad In 2016

The persuasion technique used in this Ad is Celebrities.
The Celebrities technique is used for grab our attention to an famous thing.
They chose this technique because they know that people will get attract if there is
something famous like marvel movie ( hulk, ant man, captain America).
they were promoting a new mini cans and .
they were targeting small kids and teenagers.
The Ad was very effective.

Sources
https://www.worldofcoca-cola.com/about-us/coca-cola-history/
http://iml.jou.ufl.edu/projects/spring08/Cantwell/invention.ht
ml
https://www.youtube.com/watch?v=AS4zw2EhlEI
https://www.youtube.com/watch?v=Bgqm0Iz6xx8
https://www.youtube.com/watch?v=paKIWZnCxk8
https://www.youtube.com/watch?v=Xp76j7IDQKA
http://www.coca-colacompany.com/stories/coke-lore-slogans/
http://www.superbowlcommercials2016.org/coca-cola/

Bibliography APA Style

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The 5 persuasion techniques are :

Halo
Bandwagon
Celebrities
Beautiful people
Majority believe