Logo Design Mini Course Resource Guide

To maximize your success with this mini course
print this resource guide right away & use the

step by step checklist to begin creating your logo!
3 WAYS TO GET MASSIVE VALUE

////////// FROM THIS LOGO DESIGN MINI COURSE//////////
1. Print this resource guide and use it to guide you through the steps of
creating your logo.
2. Jot down any questions you have as you begin creating your logo in the
notes section on the last page of this guide. Then jet over to the replay page
and pop your question{s} in the comments section. Thats where Ill be
monitoring and answering questions after the live course wraps. Who knows,
your question may have already been asked and answered over there!
3. To maximize your results with this mini course, at the end of the
session decide on just ONE logo concept you want to play with. Taking
action right away will give you instant momentum to start creating a logo you
love.
1 1
HOW TO CREATE A LOGO YOU LOVE | MINI COURSE & RESOURCE GUIDE
////////// LOGO
1.
DESIGN: 8 STEP PROCESS //////////
CREATE MISSION STATEMENT

Write a one sentence, very short and specific, mission statement for your
brand
2.
ANSWER QUESTIONNAIRE
Brand Name: ____________________________________________________________________________________________
Slogan or Tagline:_________________________________________________________________________________________
What 3 attributes do you want your clients to associate with your brand?
5 Adjectives that describe your brand:
5 Symbols {i.e pictorial icons} that would describe your brand:
2 2
What feelings do you want your brand to evoke?
What quirks or habits make you unique?
What 5 words would your friends and family use to describe you?
Are you more Ford or Mercedes? Describe why you think that.
3 3
3.
CHOOSE THE TYPE OF LOGO

Typography only
Typography & graphic element
Iconic symbol only {DO NOT USE}
4.
SELECT TYPFACE{S}1
Choose typefaces {2 MAX.}
5.
CREATE LOGO CONCEPTS

There are no more than 2 typefaces
There are no elements with intricate details
There is no background
There are no illegible typefaces
There are no 3D elements
There is no unbalanced white space
The typeface{s} match the brand mood
There is no clipart
There is no more than 3 colors used
There is not too much going on
6.
FINALIZE LOGO DESIGN

Distill concepts down to just 2-3 and ask the badasses in The Badass
Solopreneur Society2 for feedback
Finalize logo
7.
INFUSE WITH COLOR PALETTE3
2-3 MAX
Add color to your logo with color from your branding guidelines {2-3
MAX}
3 3
NOTATED RESOURCES:
1. How To Use Fonts Effectively: A Non-Designers Guide
2. Badass Solopreneur Society Support Group
3. The 5 Most Effective Types of Color Palettes For Branding
4 4
ADDITIONAL THOUGHTS & NOTES:
5 5
HOW TO CREATE A LOGO

YOU LOVE
FREE MINI COURSE
HEY, IM DRE!
FROM THE BRANDED SOLOPRENEUR
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
WHY A LOGO?
IN A NUT SHELL
Someone should be able to tell what you do between the brand name and the logo.
THE 411 OF A LOGO
THE SHOULD & SHOULDNT

Present the name of your business and a HINT of your style
Incorporate everything your about
Be able to stand the test of time {at least 10 years}
Be trendy
Be relevant to your brand name
Need interpretation
THE 411 OF A LOGO
THE SHOULD & SHOULDNT

Be scalable and adaptable
Shouldnt have detail that cant be translated to black & white
Instantly recognizable
Take more than a few seconds to get
Applicable to your industry
Disconnect from the industry standards
LOGO DESIGN
BEST PRACTICES
LOGO DESIGN BEST PRACTICES
#1: DONT USE MORE THAN 2 TYPEFACES
#2: DONT USE ELEMENTS WITH INTRICATE DETAILS

#3: DONT USE A BACKGROUND
LOGO
HEADER

#4: DONT USE ILLEGIBLE FONTS
The
Branded
Solopreneur
The Branded Solopreneur

The Branded
Solopreneur

#5: DONT USE 3D ELEMENTS
#6: DONT USE UNBALANCED WHITE SPACE
#7: DONT USE TYPEFACES THAT CONVEY THE WRONG

MOOD
corporate law firm

#8: DONT USE CLIPART
#9: DONT USE MORE THAN 2-3 COLORS
#10: DONT USE TOO MANY ELEMENTS
TYPES OF LOGOS:
THE 3 CATEGORIES
Typography
Icon & Typography
Symbols
1. SALTED INK
TYPOGRAPHY BASED
2. BRAND SHEPHERD
TYPOGRAPHY BASED
3. ELLE & CO.
TYPOGRAPHY BASED
4. SWITCH STUDIO
TYPOGRAPHY BASED
5. MELANIE DUNCAN
TYPOGRAPHY BASED
6. BLUSH PHOTOGRAPHY
TYPOGRAPHY BASED
7. CREATIVE LIVE
TYPOGRAPHY & GRAPHIC BASED
8. MY LITTLE MOPPET
9. SOCIAL THEORY
10. COSCHEDULE
11. COSCHEDULE
12. TWITTER
ICONIC SYMBOL
13. NIKE
ICONIC SYMBOL
14. CBS
ICONIC SYMBOL
15. VOLKSWAGON
ICONIC SYMBOL
DONT STEAL THEIR SIGNATURE STYLE

USE THEM AS INSPIRATION TO CREATE YOUR OWN!
LOGO DESIGN PROCESS

8 STEPS TO FOLLOW
1. Write one sentence mission statement

2. Answer questions to define the brand style & mood youre going for
3. Choose the type of logo
4. Choose the typefaces you will use
5. Choose graphic elements {icon, symbol, etc}
6. Create logo concepts
7. Finalize logo design
8. Infuse colors
MY GIFT TO YOU
BIG ASS HIGH FIVE!

Logo Design Mini Course Resource Guide

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To maximize your success with this mini course

print this resource guide right away & use the

3 WAYS TO GET MASSIVE VALUE

DESIGN: 8 STEP PROCESS //////////

CREATE MISSION STATEMENT

Brand Name: ____________________________________________________________________________________________

5 Adjectives that describe your brand:

5 Symbols {i.e pictorial icons} that would describe your brand:

What feelings do you want your brand to evoke?

What quirks or habits make you unique?

CHOOSE THE TYPE OF LOGO

CREATE LOGO CONCEPTS

FINALIZE LOGO DESIGN

INFUSE WITH COLOR PALETTE3

ADDITIONAL THOUGHTS & NOTES:

HOW TO CREATE A LOGO

FROM THE BRANDED SOLOPRENEUR

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

THE 411 OF A LOGO

THE SHOULD & SHOULDNT

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

THE 411 OF A LOGO

THE SHOULD & SHOULDNT

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

LOGO DESIGN BEST PRACTICES

#1: DONT USE MORE THAN 2 TYPEFACES

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

LOGO DESIGN BEST PRACTICES

#2: DONT USE ELEMENTS WITH INTRICATE DETAILS

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

LOGO DESIGN BEST PRACTICES

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

LOGO DESIGN BEST PRACTICES

The Branded Solopreneur

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

LOGO DESIGN BEST PRACTICES

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

LOGO DESIGN BEST PRACTICES

#6: DONT USE UNBALANCED WHITE SPACE

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

LOGO DESIGN BEST PRACTICES

#7: DONT USE TYPEFACES THAT CONVEY THE WRONG

corporate law firm

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

LOGO DESIGN BEST PRACTICES

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

LOGO DESIGN BEST PRACTICES

#9: DONT USE MORE THAN 2-3 COLORS

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

LOGO DESIGN BEST PRACTICES

#10: DONT USE TOO MANY ELEMENTS

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

3. ELLE & CO.

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

TYPOGRAPHY & GRAPHIC BASED