ALYSSA NAVARRO

Los Angeles, California | 909-964-5076 | alyssa.m.navarro@disney.com

EDUCATION
Uni versi ty o f La V erne
Graduation: May 2016
Bachelor of Arts in Communications
Major: Public Relations Minor: Marketing

PERFORMANCE
Organized
Adaptable
Passionate

Detail-oriented
Self-motivated
Team player

SKILLS
Microsoft Office
Photoshop
Illustrator
Final Cut Pro
Social Media
Writing
Communication

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AWARDS
Deans List 2013
Francis Warren Baker Scholarship for a
student who demonstrated exceptional
work in journalism or communications

OTHER EXPERIENCE

Di sney Charac ter and P erf ormer

Disneyland | March 2013 August 2014
P resi dent
Sigma Kappa Sorority | April 2013
December 2015

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SOCIAL
alyssanavarro.weebly.com
linkedin.com/in/alyssanavarro
facebook.com/alyssugh
instagram.com/alyssugh

WORK EXPERIENCE

Co mmunic atio ns and M arketi ng Undergraduate Asso c iate

Walt Disney Company Glendale, CA | June 2015 Present
Researched and wrote articles, tips and guides published on internal social media and
blogs while maintaining and updating content for internal websites
Worked with pre and post video production team to debut a social media video, short
informational films and compliance trainings
Planned and executed marketing campaigns; providing input and ideas to support
new opportunities in Education Awareness
Designed and edited print and web graphics using Adobe Illustrator and Photoshop
Assisted the launch of the security liaison's program to create a system for efficient
delivery of messaging and communications
Compiled monthly status reports to track efficiency of marketing efforts
Its O n Us Student Marketing R epresentative
Its On Us La Verne, CA | February 2016 April 2016
Managed all social media accounts for @ItsOnUsULV and grew post reach by 95 percent
Produced, directed and edited PSA video featuring students against sexual assault
Hosted an event titled Its On Us, Leos resulting in over 100 people taking the
pledge on ItsOnUs.org and over 20 people changing their Facebook profiles to the Its
On Us logo
Co ll ege Marketing Am bassado r
Montclair Place Montclair, CA | June 2015 September 2015
Contributed to marketing plan development strategies including advertising,
promotions, social media, events, focus groups and community relations
Coordinated mall events such as Food Truck Tuesdays to help connect the college
community
P ubl ic R elatio ns Apprentic e
H+M Communications West Hollywood, CA | January 2015 May 2015
Wrote press releases, compiled media lists, organized expense reports, schedules
events, pitched stories to news reporters and supported all team projects
Tracked daily content on news sites to determine marketing success and/or failure
Grew Twitter following by ten percent by using Twitter analytics to explore the
interests, locations, and demographics of followers to make tweets more successful
Style Edito r: H er Campus O nli ne Magazi ne
University of La Verne La Verne, CA | August 2013 August 2014
Style Editor: wrote articles weekly for the fashion and style portion of the magazine
Event Pro duc tio n A ssistant
Live for Music Entertainment Los Angeles, CA | August 2011 August 2012
Booking venues and finding new talent to perform at entertainment events