Katelyn Benson

Company Name: Easy Meals

24 February 2015

Business 280

Business Proposal

Easy Meals will provide a home service to families who are too busy to cook a nice home
meal every night. Easy Meals will provide daily meals by delivery to the consumers door step
which will be prepared ahead of time all of the consumer will have to do is reheat the meal to the
given temperature. It will be a 3 course meal with an appetizer, main course, and a dessert. The
consumer will go to my provided website where they will be able to choose from a selection of
meals for the week. I will then prepare the meals and deliver to their door step every Monday.
The geographic Market will be focused in Hampton Roads reaching out to the Middle Class
families, I would be heavy on advertising through my website, I would hire workers who have
had proper work experience in the food industry I would buy the merchandise from food vendors
like Sysco. The following income and balance sheet (on the next page) is from a company called
Nutri-SyStem in where they provide a service where they deliver meals in which promote
weight lost.

Easy Meals
Balance Sheet
Dec. 31st, 2021
Asset
Cash

Liabilities and Equity

97,720

Inventory
Website/App
Property and Equipment
Total Asset

260,880

Bank Loan

183,340

Equity

250,000

0
74,740
433,340

Total Liability and Equity

433,340

Assumptions:
1. My business is 1% of Nutri-System .
2. The amount of $250,000 is what I will invest into the business; my bank loan is
$183,340.
3. Due to my business being smaller I will not have the same amount of assets and liabilities
that Nutri-System will have.

2021
Sales

Easy Meals
Income Statement
Year Ending
2022

2023

672,740

679,803.77

686,940.94

Inventory

100,000

105,000

106,102.5

Wages

100,000

105,000

106,102.5

Marketing

115,000

116,207.5

117,427.17

Expenses:

Rent

6,370

-Total Expenses 321,370

Net Income

351,370

6,436.89

6,504.48

332,643

336,135

339,901

Assumptions:
1. I assume an inflation factor of 1.05%.
2. I assume my product sales at equilibrium.

343,469

Supply and Demand Curve

Major Factors of Production List

Land- water, air, and electricity
Labor- cooks, truck drivers, and Marketing Manager
Capital- kitchen utilities (oven, stove, etc.), building, delivery van,
food
Entrepreneurial ability- My business will be managed and operated
by myself, I accept all risk taking.

Logical Explanation
Consumers who buy my product will be adding to the U.S consumption. They
will be adding to the U. S. Consumption category due to it being personal purchases. My
products that are purchased will be adding to the GDP because it is part of the economy
market.

My product will not cause the aggregate demand to increase. My product will make it
decrease because how low my prices are compared to everything else compared in the demand.
Although it decreases the aggregate demand it helps the local economy by employing employees.
It is an apart of the collection of economic units as a whole.

Aggregate Demand/Aggregate Supply Graph